Mam'selle A Sindy Doll Magazine Issue 43 | March 2025

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Mam'selle

Sindy Doll Magazine ISSUE 43 | March 2025 | £8.95


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'Mam'selle' Mini Magazine has been founded and produced by @dresslikeasindy. Unless stated otherwise all images are original, additional images used with permission from their respective owners. (Mam'selle was a fashion collection created by the Lines Bros Richmond Factory between 1965 and 1967).


Hello Dolls!

COVER PHOTO @SINDY_DREAMING

Welcome to Mam'selle! A mini magazine for Sindy doll lovers, fans and collectors. Dearest readers, how are we on the March issue already? The new season is on its way, and to celebrate we have packed this issue with ideas to put a spring in your step. First up, take a look at the Sindy Mix ‘n’ Match fashions, most definitely spring wardrobe essentials, or why not head to our wellbeing special on page 34? Add in our last visit to Sindy Town, with Penelope’s visit to Barbara’s Books, and you’re all set until next month.

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Mam'selle I S S U E

43 Sindy Doll Magazine: Contents 05 Sindy Social Scene 06 Sindy’s Mix ‘n’ Match 19 Photo story 33 Living with Sindy 38 Mother’s Day album

See our Mother’s Day photo album starting on page 38

Please do contact us with any submissions, ad's, or to be featured dresslikeasindy@gmail.com

42 #VintageSindy

MAM'SELLE MAGAZINE | 3


LITTLE MISS DRESSY @LITTLE_MISS_DRESSY Hand-crafted small dolls’ clothes & accessories Margate, England

www.etsy.com/shop/littlemissdressyuk


SINDY SOCIAL SCENE Top Nine: our favourite Sindy Snaps this month... to celebrate St. Valentine’s Day

1. @sindydolls.etsy | 2. @ecirtap21 | 3. @sharingsindy 4. @the_woodlanddollies | 5. @jollydollyshop | 6.@stylemysindy 7.@x.jac.c.x | 8. @sindy_doll_collector | 9. @action_mans_nan MAM'SELLE MAGAZINE | 5


£9.95

LIMITED EDITION | GAYLE LOGO TEE SHOP NOW @DRESSLIKEASINDY

including UK postage

IMAGE USED WITH PERMISSION FROM @SINDY_DREAMING

NEW T-SHIRT


SINDY FASHION HISTORY

MIX ‘N’ MATCH Mam’selle takes a look at the fashionable coordinating mix ‘n’ match Sindy fashions from the late 1970s onwards...



How it started... 1976

First introduced in 1976, Mix ‘n’ Match was a boxed fashion set. It included a printed jacket, top, skirt, trousers and beaded necklace in a red, white and navy combo. The only real ‘mixing and matching’ element was being able to switch from a skirt to trousers. But, that all changed the following year!

@sindytude

MIX-AND-MATCH @sharingsindy

Main image opposite page @sindytude

ADJECTIVE 1.MADE UP OF COMPLEMENTARY ELEMENTS TAKEN FROM DIFFERENT SETS OR SOURCES: |A MIX-AND-MATCH APPROACH TO INTERIOR DECORATION. VERB (USED WITH OR WITHOUT OBJECT) 2.TO COMBINE IN A HARMONIOUS OR INTERESTING WAY, AS ARTICLES OF CLOTHING IN AN ENSEMBLE. MAM'SELLE MAGAZINE | 7


CASUAL SINDY FASHIONS

1977

MIX ‘N’ MATCH IMAGE @SINDY_DREAMING


Brochure images: both Pedigree

Be inspired...

In 1977, Sindy Mix ‘n’ Match offered eight small packs of completely new fashions, accessories and shoes that could be coordinated (or mixed and matched) to create over 80 new looks. With three base colours (in this case cornflower blue, buttercup yellow and rose pink), a pretty white floral spray print and some slogan tees - which were all the rage at the time this set looks as fresh and modern today as it was in the late seventies.

@dollgraming

@sindytude

@dresslikeasindy


POCKET MONEY PRICES

1978

MIX ‘N’ MATCH IMAGE @SINDY_DREAMING


@dollgraming

@sindytude

Brochure images: both Pedigree

Nautical chic...

Always in style, a classic mix of red, white and blue did not pass Sindy by. Her new mix ‘n‘ match packs for 1978 saw these nautical hues mixed with some bold deckchair stripes. The Sindy heart logo made an appearance this year in the collection. The previous year’s onpack promotion continued into 1978. Just by purchasing three packs (from mix ‘n‘ match) you could send away for a child-sized logo t-shirt to match with your favourite doll.

@sindytude

* There is also a floral blouse (shown here) that was sold as mix and match but not shown in the 1978 brochure image (as above left)


EIGHT PACKS TO CREATE 84 LOOKS!

1979

MIX ‘N’ MATCH IMAGE @SINDY_DREAMING


@sindytude

Brochure images: all Pedigree

Be creative...

@sindy_dreaming

A new year, and a further eight packs of one or two items of clothing or accessories sets that perfectly mixed together appeared. 1979 saw the popular combination of chocolate brown and golden yellow, here mixed with crisp white. Probably the most retro of the sets, this darker combo was softened with some bold stripes, gingham trims, floral embroidery and, of course, another on-trend printed tee.

@dollgraming


HIGH FASHION SEPARATES

1980

MIX ‘N’ MATCH IMAGE @SINDY_DREAMING


Brochure images: both Pedigree

Fresh looks...

The beginning of the eighties saw yet another mix ‘n’ match set, this time in bottle green, mixed with fresh white separates, and a crisp apple green checked style print. The sets followed a similar vein to previous years, including a variety of cotton trousers, A-line skirts, a ‘sloppy joe’ style sweater, logo tops, a short sleeved blouse, a light jacket or anorak style blouson, and a scarf. Have you made 84 different outfits yet?

@18vanyaqurl

@dollsabouttown

@sindy_dreaming

@dollgraming

@silversindyooaks


SMART AND CASUAL

1981

MIX ‘N’ MATCH IMAGE @SINDY_DREAMING


On trend...

@monica.momoka

Brochure image: Pedigree

@sindy_dreaming

The early eighties saw the last of the mix ‘n’ match packs to be released. A classy mix of navy blue, bright turquoise and white. The 1970s wider style A-line skirts were updated with a slimmer fitting skirt - a prelude to the pencil skirts of the decade of power dressing perhaps? This set was definitely much smarter, with two jacket shapes and no prints, although the striped towelling hoodie harks back to the casual styles of previous years.

@action_mans_nan

@sindytude

MAM'SELLE MAGAZINE | 17


“It is lovely to add a human face to the dolly accounts. I think the Sindy Set London is here to stay!” – Sandra

ABOUT US

DO YOU WANT TO COME TO THE NEXT MEET UP? Sindy collectors are a special breed of wonderful ladies and gents that enjoy Sindy dolls, scenesetters, and accessories.

THE SINDY SET

The Sindy Set is where we meet to have fun!

Next LONDon date Saturday 5th April 2025!

THE SINDY SET

L NDON

CONTACT BONITA : dresslikeasindy@gmail.com @dresslikeasindy


SINDY TOWN Follow Mam’selle Editor Penelope’s visit

A signing at

s ’ a r a b Bar Books

Welcome to the final part of Penelope’s visit to Sindy Town, where she was hosted by Sindy Sue. This month we are sharing images from the Mam’selle Sindy Souvenir Issue signing. Part of the reason for her visit - besides Sindy Sue guest editing last month’s issue was this special trip to Barbara’s Books.

Welcome Penelope, it’s so lovely to finally meet you! I’ve put you over here.

Barbara! It’s wonderful to be here. The bookshop looks so inviting.

MAM'SELLE MAGAZINE | 19


‘That looks great,’ says Penelope with a smile and settles herself at the table Barbara has set up for her with copies of the ‘Sindy at Sixty’ book and a stack of pens. This is going to be so much fun, thought Penelope, and is so thrilled to see the newest issue of Mam’selle, as well as plenty of back issues on the shelves. . At 10am, Barbara opens the door to a queue!

First up is Sindy with her baby Billy in his sling. The baby smiles and gurgles as Penelope signs his mum’s book, laughing. He may just be the cutest baby I have ever seen, thinks Penelope.

Storyboard, images and copy all by Sue @sewist53


Chic is next and gives Penelope a big hug! As one of Mam’selle’s cover stars, they have a bit of a catch up too, whilst Penelope signs her book.

Awwww, Chic so lovely to see you again.

Magazine Sindy Dollruary 2024 | £7.95 | Feb

Y

ISSUE 30

F

A MIL

special

issue

Chic and Mimi on the cover of the February 2024 issue of Mam’selle

Penelope is so overwhelmed, as the lovely doll community just keeps on coming through the door. ’Oooo, great shirt dress,’ says Penelope when she spots Masquerade Sindy. She explains that she bought it for Paul, but couldn’t bear to part with it!


SINDY SUE COLLECTION


Phew! It’s getting warm in the shop with so many people. Penelope takes off her jacket, just as Jake arrives with a much appreciated cup of coffee from the cafe.

Shopper tells her how much she LOVES Veronique’s column in Mam’selle every month, and Gaunty talks about the online shopping opportunities she discovers as she’s reading her magazine. Finally, Tammy is delighted to meet Penelope and tells her she loves the society pages in Mam’selle, especially when the Sindys are dressed in all their finery.

At the end of the afternoon and on her second coffee, Penelope notices there are only two copies of the book left. You can see where they all went on the pages overleaf...


Your . . . s e r u pict

“The Sindy at Sixty: Sindy Souvenir Special Issue came about as I really wanted a place to celebrate her sixtieth. It has been truly overwhelming how you have all embraced this ‘supplement that totally outgrew itself!’I’ve also loved seeing your pictures, reading your captions, and have received some wonderful messages. THANK YOU always, Sindy friends you really are the best!” @dresslikeasindy

What can I say about it...it’s beautiful! All the pictures are stunning and my gorgeous Wendy Weekender is over the moon her photo was chosen to be in it. She’s not shut up about it in the Sindy house. Thank you from the bottom of my heart, Bonita. It is an absolute honour to have been part of this wonderful keepsake to treasure. SARAH

r u o y d n a . s d r o w kind

24 | MAM'SELLE MAGAZINE

@bunyabarbs_dolls

@polly.dollydaydreams


S ha

@sewist53

Image: Eva

I really wasn’t sure what to expect, but I have to say this is a Sindy treasure - a must have! Bonita, this isn’t just a book, it’s a labour of love, and the detail, photos, information, right down to the packaging, utterly flawless -just like our girl! LYNNE

@x.jac.c.x

Just WOW! Blown away by the quality and how beautifully put together this book is. This book is a wonderful addition to any bookshelf and I’m so pleased I own one. I can appreciate all the hours spent making this book. JACQUELINE

@sindy_fan_725


a SINDY

SPECIAL BY MAM’SELLE

PRE-ORDER NOW! LAST FEW REMAINING!

www.dresslikeasindy.com

CONTACT US FOR INFO


@sindy.couture

I got the best dolly post today! Thank you so much for all your hard work Bonita. I’m blown away, you’ve done an amazing job. PENNY

Absolutely amazing book Bonita. It’s perfect in every way. You’ve done a fabulous job putting it all together. It looks like it belongs on the shelves in book shops and libraries. KERRY

Bonita your book is beautiful, you should be very proud. SALLY

@minerva_and_albus_the_movies

MAM'SELLE MAGAZINE | 27


@sinead.cannon.wa

@dottiedollie @the_woo

dlanddollies

WOW! I have to say this is a fantastic little book, jampacked with interesting info and gorgeous images of Sindy from the early years right through to now. I would describe this book in one word JOYOUS! You can really get lost in the pages as there is so much to take in. MATTHEW @dollsabouttown


@sindy_dreaming

Thank you for the opportunity to show your book at TLSM. I adore your work and your skills in making Sindy so up to date, and for including the Instagram community as well! Thank you for helping to keep the history of Sindy alive. MARTINA

@thelittlesindymuseum

“Wow! It’s amazing and so much fun to read. What a beautiful tribute. And stuff about Sindy I didn’t know. Love all the nostalgic memories of people’s first Sindy encounters. What a great idea! SKY

@sindytude

MAM'SELLE MAGAZINE | 29


Images: Liz Hamer ydolls

Image: Lizzi Fugeman

@myfloridosind

Bonita! The book is amazing! Such a lot of work and it really should be out there for everyone to see and buy! You should be so proud of everything you have achieved with Mamselle, you are extremely talented and we all really appreciate all the work you put in and for being such an essential cog in the Sindy community xxx JANE


Thank you so much for the Sindy 60th anniversary book. Honestly the careful packaging, thoughtful card and of course, the book itself, is a delight. I came home from a long, tedious day at work and it cheered my heart! GILL

@anya_sasha

@amadalto

n

A fabulous publication to celebrate our Sindy throughout the years. Thank you Bonita for posting internationally. BARBARA

This picture is from my

niece, Sophia. MAM'SELLE MAGAZINE | 31


Image: Shirl Duranie Mellor

Wow! Such a wonderful, beautiful book! Outstanding - I absolutely love this, and I’m looking forward to treasuring it in my Sindy collection forever. SHIRL

Image: Serena Tow

nsend-Smith

Image: Lynne Dickson

Image: Kay Carsley

@dollsabouttown

Image: Diane Smith


LIVING WITH.

SINDY.

IMAGE @SINDYDOLLCOLLECTION

THE DOLL YOU LOVE TO DRESS

FASHION. INTERIORS. BEAUTY. SHOPPING. TRAVEL.


PART THREE

THE

SINDY

fitness guide Spring is in the air and what better time to get fit and healthy? This isn’t about losing plastic pounds or shifting stubborn rubber lumps - although these things can be a wonderful end result when you put your wellbeing and mindset on the right track.

@every_day_is_like_sindy

MARCH

RUN Sindy is a keen jogger. She first took it up in a bright yellow Keep Fit tracksuit in 1979, but was more serious in 1980 with Jogger (in a bright red). In 1983 she joined the fitness craze with a bright blue towelling number, Keeping Fit, and another yellow version in 1984 with Jog Along.

12 MONTHS OF SINDY WELLBEING

@sindy_dreaming


7 DAYS OF

inspiration

@dollsabouttown

Sindy Walkman and headphones, part of Skating Sindy, 1982

@sindyandme

@x.jac.c.x


@sindytu

de

@sindylove

sstyle

@the_woodlanddollies

Trainers, from a selection www.aliexpress.com

@sindytude


Large water bottle, £1.14, https://minimumworld.com

@sindylovesstyle

@action_mans_na

n

@sewist53 MAM'SELLE MAGAZINE | 37


TO ALL THE MOTHERS, STEP-MUMS, GRANDMOTHERS, CARERS, AUNTS & SISTERS, WE HOPE YOU HAVE A WONDERFUL DAY

. .. y a D ’s r e h t o M Happy

Images: top @sewist53 above @jollydollyshop and left @sindydolls.etsy

loving & protective


Images: top @sindy_doll_collector right @thestripyshed below @pedigree.sindy and bottom left @x.jac.c.x

g n i d n a t s r e d n u & l a y o l


Hello Minis

Hello Minis miniature flower kits www.etsy.com/uk/shop/HelloMinis


d n i k & s s e l self

Images: top @o.g.flanagan above @action_mans_nan left @x.jac.c.x and below @stylemysindy

Have a relaxing ! s l l o d , y a D ’s r e h t o M


IMAGE COPYRIGHT © 2025 UNDER LICENCE TO PEDIGREE TOYS AND BRANDS LTD

#VINTAGESINDY

ADVENTURE STORIES, 1966

42 | MAM'SELLE MAGAZINE

“At last! - Everybody’s teenage favourite in paperbacks” was how these new Adventure Books (408) were described in the 1966-67 brochure. Young World Productions (YWP) published the set of six adventure stories. Each title, including The Curious Clock, Lighthouse Mystery, Desert Escapade, Haunted Island, Down Texas Way and The Lone Swimmer, contained 112 pages and text illustrated with two-colour artwork. They cost 2/6 which is approx. 12.5 pence today.


i n i M e l l Mam’se

A Magazine for Sindy Doll Fans

A mini magazine for you to craft at home and share in your dioramas. Just cut out, score, fill with paper or foam board and glue. If you share please use #mamsellemagazine

Mam'selle Sindy Doll Magazine ISSUE 43 | MARCH 2025

Mam'selle Sindy Doll Magazine ISSUE 43 | MARCH 2025



r e v o c s i Re-d

A Magazine for Sindy Doll Fans

NEW 2025 SUBSCRIPTION available now!

MADE WITH LOVE

for Sindy collectors


@SINDY_ATELIER

sindy

atelier W W W . E T S Y . C O M / E S / S H O P / T A M K N I T T I N G


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