MAKE THE MOST OF YOUR MEMBERSHIP
PRESS RELEASE DOS & DON'TS DO
Answer the 5 W’s: Who, What, When, Where &Why DO
SendNews Worth Bragging About DO
IncludeYour Website, Social MediaNetworks, andPhone Number
DO
Havean "About Company" Sectionat theEnd
Writea Catchy Headline
DO
UseBulletsto BreakUpLong Blocksof Text
DO
DO
Put the NewsUp Front
Keep These in Mind When Crafting Your Press Release
As a Chamber member, you have access to a dynamic press release tool that makes it easy to share your good news with local media.
DO NOT
Assume EveryoneWill ReadEvery Word
UseSlang, IndustryJargon, or Acronyms
DO NOT
Cover Multiple TopicsinOne Release
BurythePoint of Your Press Release
DO NOT
SpeakPoorly of Your Competitors
DO
DO NOT
UseQuotesto ProvideContext andGiveReadersa Better Understanding of thePurposeof Your News
Put Numbersin Quotesor UseQuotes toSimplyRestatethe InformationThat IsAlreadyin theRelease
Share Your Company’s Good News with more than 100 Area Media Contacts for Great Exposure Using the Chamber's Tool.
DO
UseProper Spelling, Punctuation, and Grammar
DO NOT
DO NOT
Distributing a well-crafted press release can boost your company’s visibility, establish you as an expert in your field, catch the attention of current and potential customers, and lead to direct engagement and sharing on social media channels.
CLICK TO PLAY INSTRUCTIONAL VIDEO
DO
WriteIn Third Person
DOWNLOADPRESSRELEASETOOL INSTRUCTIONSHERE
DO NOT
DO NOT
Use Exclamation Points
Use"You," "We" or "I" except inaQuote
DO NOT
WriteLengthy ParagraphsStickto 800Words or Less
DO NOT
TrytoDirectly Sell Your Product or Service