Retail Design Project

RETAIL DESIGN

GUIDANCE OF PROF. VINEETA KOCHHAR

PRESENTED BY MANSI GUPTA

BRIEF Development of a product based retail fix��re solution in a container store. Select a brand and desig� both fix��re and retail environment for it

CASE STUDIES

W STORE FIXTURES Ply board with wallpaper on the top to describe women.

Acr�lic sheets cut into letters to show glossiness.

Fix��re board installments divisions clearly visible in g�ey backg�ound.

Stainless steel hanging rods used.

Stainless steel rods attached to the back frame of the ply board display.

High gloss acrlic shelf display.

W STORE FIXTURES Wood surface behind the wall fix��re.

Different divisions visible of the fix��re from the wallpaper.

Stainless steel rods fixed in the fix��res.

High gloss acr�lic shelves

W STORE FIXTURES Stainless steel rectang�lar st��ct�re with big rectang�lar pieces on the botton with small knobs for cent�e display hangings.

FABINDIA STORE FIXTURES

FABINDIA STORE FIXTURES Panel installation clearly visible by the division lines.

Stainless steel rods.

Acr�lic shelves Ply board with wood finish wallpapers.

FABINDIA STORE FIXTURES Panel installation clearly visible by the division lines.

Screws below the shelves are clearly evident which shows it’s not act�al wood.

Some plastic sheet is seen on bottom of the shelves.

Ply board with wood finish wallpapers.

FABINDIA STORE FIXTURES Mild steel hanging st��ct�res Wooden hangers with steel loops

CONCEPT To achieve calm and cozy feeling of your dressing area wardrobe. So, that people would love to come and spend time. Facilitated with sensored doors and Ac.Fully customized with new placements.

Spacious area to walk. Trial room is also given for the people to change. Keeping in mind the COVID nor�s a Vir��al mir�or is placed to initiate a new ex�erience and for the people who doesn’t want to touch any�hing

INSPIRATIONS INSPIRATIONS

CLOTHING CONTAINER STORE

Stainless steel round bars with wooden racks. Soild wood hangers. Mir�or placed for t�ials.

CLOTHING CONTAINER STORE

Stainless steel round bars . Pvc hangers. Plastic containers to keep other sizes available above the shoes.

CLOTHING CONTAINER STORE

Stainless steel round bars with pvc racks.

Plastic hangers. Long clothes hung on gaps. Order of hanging goes from small to big.

CLOTHING CONTAINER STORE Stainless steel st��ct�re with wooden racks kept on it. Fully customizable.

CLOTHING CONTAINER STORE

Boxes used to display the folded clothes and an openable flap is created to open it from the front.

1 Box = 2 ft

2 ft

2 ft

Interactive corner with virtual mirror Entrance and exit door Clothing fixtures

8 ft

Billing counter Women qualities poster by W Mannequins Trial room Air conditioner

20 ft

Ads screen

INTERIOR PLANNING

1 Box = 2 ft

2 ft

2 ft

Interactive corner with virtual mirror Entrance and exit door Clothing fixtures

8 ft

Billing counter Women qualities poster by W Mannequins Trial room Air conditioner

20 ft

Looking mirror

INTERIOR PLANNING

EXTERIOR PLANNING

RODS

FIXTURE DESIGN

FULLY CUSTOMIZABLE

SLABS

FIXING RODS AND SLABS

AMBIENT LIGHTING

TRACK LIGHTING

GLASS DOOR

SENSOR DOORS

FOR FIXTURE PLACEMENT

3 SIDED FIXTURE

L- SHAPED PLACEMENT

MIRROR INSTALLED WALL

FOR FIXTURE MATERIALS

SHEET METAL FIXTURE

WALNUT WOOD FIXTURE

FOR EXTERIOR DESIGN

LOGO DISPLAY VARIATION

LOGO DISPLAY VARIATION

Existing container corrugated steel repainted with marine grade paint.

Galvanized steel studs 33 times as strong as wood and 60% lighter. Fire proof, termite proof, rot proof, mould proof and rust proof. Faster construction and more durable.

Polyureethane foam insulation which is sprayed inside the wall cavity to seal the container. Has high insulation value.

Reduces sound transmission and act as a vapour barrier to control water intrusion.

Oriented strand board pannels with are treated with the EPA approved fungicide & insecticide that are non- hazardeous & emits no toxic fumes. This provides long lasting and effective protection against decay fungi and other wood destroying insects

Fiberglass reinforced plastic panels (FRP) with metallic red paint and powder coated afterwords.

Vinyl composition tile

Existing container wood plywood flooring

LEGEND S

S

A

S

CEILING HEIGHT 7.2’

Ambient Light

Track Light Connection to switch of track light Connection to switch of ambient light Connection to switch of W logo

REFLECTED CEILING PLAN

S

Switch

A

A/c connection

LEGEND S

S

A

S

CEILING HEIGHT 7.2’

Ambient Light

Track Light Connection to switch of track light Connection to switch of ambient light Connection to switch of W logo

ELECTRICITY PLAN

S

Switch

A

A/c connection