20/20 Europe January issue by Rivista Sfogliabile

EUROPEAN LENSES +

TECHNOLOGY

FGE Srl - Regione San Giovanni, 40 - 14053 Canelli (AT) - nr. 1/2013 - Anno XXIV - bimestrale

A Jobson publication January 2013

The Sun and Sports issue Whatâ&#x20AC;&#x2122;s new for 2013? > 26 Street fashion Fluo brights - the brighter the better! > 14 j a n u a r y 2 01 3

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www.brands-oi.it

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PREMIERE AT MIDO 2013 (2-4 MARCH, MILAN)

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EUROPEAN LENSES +

TECHNOLOGY

FGE Srl - Regione San Giovanni, 40 - 14053 Canelli (AT) - nr. 1/2013 - Anno XXIV - bimestrale

A Jobson publication January 2013

The Sun and Sports issue What’s new for 2013? > 26 Street fashion Fluo brights - the brighter the better! > 14 J A N U A R Y 2 01 3

international eye fashion 1

Front Cover: Model Porto Cervo sun C4 by Immagine 98

P2 20/20 Europe: Editor’s comment P4 What’s on in Europe P12 Anniversary special: Swiss Charm P14 Fashion: Street life: the brighter the better P22 Designer interview: ic! berlin P26 Trends: The perfect sports P30 Products section P38 View from the US P39 European Lenses & Technology

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EDITORâ&#x20AC;&#x2122;S COMMENT

ELCOME IN 2013! Happy New Year to all our readers at 20/20 EUROPE! We are excited to see so much new energy coming for the year ahead and plenty of exciting trends and show-stopping sunglasses are soon to be revealed. In this special issue on sunwear and sports frames, we bring you a celebration of the new dazzling colours on offer in our street fashion shoot. Our trends feature focuses on some of the new products available in the sports arena, including Oakleyâ&#x20AC;&#x2122;s super high-tech mind-blowing Airwave with cutting-edge electronic capabilities. This issue also offers a taste of some of the news to be found at opti 2013 in Munich, the annual exhibition is Germany which continues to grow and grow. We spoke to the Swiss company Gotti prior to opti to find out about their 20th anniversary celebrations and the German company Rodenstock, for news on growth and innovation for the year ahead. We wish you all a prosperous 2013! I also want to take this opportunity to remind you about the 2020 EUROPE Website at www.2020europemagazine.com for easy access to our editorials and all the latest updates or join our Facebook page.

Clodagh Norton, Editor; c.norton@fgeditore.it http://www.2020europemagazine.com/ ERRATUM: On page 12, November 2012 issue of 2020 EUROPE - AREA should be written as AREA98 s.r.l.

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Start the year with stylish new trends, exciting launches and musthave sunglass ranges…

A First at OPTI Feb 31st, the wood label from Italy, is exhibiting for the first time at OPTI Munich. Following a successful launch of their 2013 collections at SILMO, the company will exhibit its sun and optical styles in Germany, including the new elegant edition comprising designs using both titanium and wood. Designed by Valerio Cometti and produced exclusively in Italy, Feb 31st spectacles and sunglasses are the result of detailed research and development carried out in recent years to achieve frames of exceptional quality and comfort, as well as being beautiful to wear. The lenses are easy to fit thanks to the company’s patented glazing system.

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In the fast lane Tonino Lamborghini has launched 15 new sunglass styles and 21 optical styles in its three collections, Spyder, 1947 and Competition. The collections are characterised by innovative materials including titanium and carbon used in exclusive combinations. Strong, lightweight and unbreakable, the styles were released in November in some of the most luxurious optical stores around the world. Produced in collaboration with Padua based agency Had- Have A Dream, the collection was presented in Milan at the new optical store at ViaDanteSedici, owned by optician/collector Sebastiano Crisafulli.

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Hong Kong Trade Fair reports successes The 20th HKTDC Hong Kong Optical Fair opened with more than 620 exhibitors from 22 countries and regions participating, a new exhibitor record. The fair took place at the Hong Kong Convention and Exhibition Centre (HKCEC) in November. Among the exhibitors was first-time participant Turkey, while France had set up its first country pavilion at the fair. Three new product zones – Diagnostic Instruments, Eyewear Accessories and Sporting & Professional Eyewear – showcased the latest cutting-edge products in those sectors. Nearly 70 buying missions were organised, including more than 3,800 buyers from 54 countries and regions. Among them were major eyewear companies such as Leopoldo Godemberg SA from Argentina, Uniglass Ltd from Bulgaria, Coastal Contacts Inc from Canada, Krys Group from France, Rodenstock GmbH and Silhouette International Schmied AG from Germany, Vision Express from India, Carl Zeiss Vision Sunlens Luxottica from Italy, and SC Opticris Optica SRL from Romania. The fair’s Brand Name Gallery showcased 166 brands from 20 countries and regions, its largest to date. Among the major brands exhibiting were Guy Laroche, Hummer, ic! berlin, Issey Miyake, Karen Millen, TD Tom Davies and Vera Wang.

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Decorative signs at Moschino Irony, boldness and playfulness are the protagonists of the Moschino eyewear collections: laces, rings, logos and decorated acetates characterize the new models introduced at Silmo 2012 for the 2013 S/S Season. A leading focus of the Moschino Spring/Summer 2012 collection, the laces are a feature, inspired by Spain, New Mexico, southern Arizona and Santa Fe. In the sunglass MO695, characterized by a thin and strong Fifties cat shape, the lace takes shape on the grained highbrows emphasizing the ribbed layers of the acetate; and in the sunglass MO697, with wider cat shape in multilayer acetate with contrasting front, the lace appears on the temples.

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www.cesare-paciotti.com

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New campaign for Orgreen

Orgreen has launched its optical collection with a new theme honouring heroines and anti-heroes, cult film classics, rock singers and other cultural icons. Deep in Ørgreen’s DNA is a freedom from convention and a love of experimentation. This is observed in this season’s collage of colours and fresh take on tone in tone styles. For men, the look is ageless, timeless and tough, seen in khakis, mint greens, greys, indigo and blue hues. For women, it’s all about poise and power expressed in colours that swing from chic and sophisticated to sexy and seductive. These include luxurious purple, amethyst and powder pinks to raspberry, royal blues and chocolate.

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Brands OI signs with Cesare Paciotti

MASTRO SINGOLE.indd 4

11-07-2012 12:42:15

Cesare Paciotti SpA, Italian leader in the world for its collections of shoes for men and women, jewelry, clothing, perfumes and home textiles, has signed an eyewear license agreement with Brands O.I., Italian company with an important ability to develop national and international optical market, manufacturer and distributor of Borsalino Eyewear collection and distributor in Italy of the French brand Zadig&Voltaire. The contract signed on the 23rd October 2012 will have value until 2021 and will include the launch of the first collection Cesare Paciotti Eyewear at the international Optical exhibition (MIDO) in Milan in March 2013. Cesare Paciotti SpA currently has 16 flagship stores in Italy and has internationally expanded its market reaching a total of 38 flagship stores (and there are others in the opening phase) between owned stores, franchises and affiliates located in principal cities and markets such as London, Dubai, Beijing, Miami, Los Angeles and New York.

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IMMAGINE98

FUTURE RETRO EYEWEAR

Individual style Rye & Lye features a new line including a weave of leather, a touch of velvet, a slither of wood … unusual details expressing a harmonious elegance. The new Rye&Lye models reflect the style of the brand that has captured the public’s attention with its own unique way of making a statement. Past meets future, following a “future retro” vision where traditional elements and classic shapes are portrayed in a modern way. A path midway between art and design, Rye&Lye frames are designed for those who live the luxury as an intimate feeling, authentic and personal expression of his own personality, without ostentation. The Rye&Lye collection is created by Immagine 98.

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Fleye presents Ready-to-Wear Fleye presents an optical line focusing on tradition and refinement, with retro inspired shapes, and eye-catching titanium threads. The line includes Vagn, the perfect frame for the stylish, refined yuppie, according to the company. This is a large 1970s look in polished black acetate with a gold coloured titanium thread over the bridge for a clever unique touch.

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Police alert Police, the fashion eyewear label from De Rigo, has presented its new models for the Spring/Summer 2013 season. The men’s collections, fronted by a campaign that features the Welsh actor Luke Evans, includes a wide selection of styles including a statement aviator – Drift 2 / S1798, pictured in crystal/orange. Also featured in the new line are wayfarer-inspired shapes in two-tone colourways and a strong wraparound design, HERO 1, which features the Police logo inserted at the top of the temples.

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Happy is the new chic ‘Happy is the new chic’, is the new philosophy of the French fashion label Morgan. Epitomising the spontaneous and sensual style of the brand, a completely new campaign is released conveying the glamour, chic and zest for life, key attributes of the brand which targets young, self-assured personalities that dare to enhance their style and individuality by wearing the extravagant Morgan designs. The Morgan Eyewear collection, featuring a variety of outstanding details, is designed to complement the stylish outfits of young fashionistas. Positioned in a very attractive price segment, the collection offers young eyewear fashion for women between 15 and 40 years at an excellent value for money ratio.

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VISION EXPO EAST makes final preparations for March Registration is now open for International Vision Expo East, the complete eye care event. The event, co-owned by The Vision Council and Reed Exhibitions, will return to New York’s Javits Center March 14-17, 2013 (Education: March 14-17, Exhibition: March 15-17) to showcase the largest collection of eyewear, accessories, leading-edge medical equipment technologies and continuing education, under one roof. “Last year our event broke historical attendance records,” said Tom Loughran, vice president for Reed Exhibitions. “This year we’re back with more educational offerings, expanded networking opportunities and – of course – the latest selection of product launches, lines and licenses from renowned brands and emerging designers that you won’t find anywhere else.” Perfectly timed for spring, buyers can source hot-off-the-runway collections in one sleek, sophisticated, fashion-forward shopping experience. The updated floor plan at International Vision Expo East offers eight pavilions, spanning four levels, allowing eyecare professionals to compare and source the most products and trends in one place. In addition to presenting the newest in eyewear trends and high-tech equipment, eyecare professionals can select from more than 325 hours of groundbreaking continuing education, developed by a conference advisory board representing the breadth of the field. Whether you are trying to keep pace with relevant practice management trends or need help understanding new government mandated tasks, the conference program has something for every role and experience level. Focusing on your core competencies — disease diagnosis, treatment and management; clinical application of products; and healthy business solutions – informative classroom instruction connects to hands-on knowledge at the expansive exhibits.

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A N N IVE RS A RY S PE C IA L

OPTI 2013 Hall C4.325

DENMARK

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A N N IVE RS A RY S PE C IA L

S ISS

Charm

Committed to technical precision yet characterised by clean, elegant contemporary styling, independent eyewear label Gotti Switzerland is celebrating 20 years in eyewear. 20/20 Europe spoke to founder Sven Gotti on the launch of the company’s new snow goggles. 12 20/20 Europe

Comment on the launch of snow goggles at Gotti. We have created brand new Gotti snow goggles for alpine winter sports. For many years I have been planning to do this, and for us it is really fun to discover new areas in stylish eye accessories. We already have tremendously positive feedback – even from our customers in non-skiing countries. I think everybody was surprised to see that from us – but hey! We are living next to the most beautiful ski areas in Switzerland! What are the technical benefits of the goggles? As opticians, we wanted to give an optical touch to the goggles.

Therefore we developed the Goggle Spyder, a clip system to mount power lenses into the goggles. They come in black and white with all the attractive technical features like an anti-fog system, double-glazing and excellent ventilation. They sit comfortably in combination with a helmet and offer perfect UV protection. Last but not least, they are officially ideal for après-ski, proved by Gotti Switzerland!

want to give our customers the chance to present our ski goggles even if they are not located in ski areas and don’t carry a ski accessory selection normally. The goggles look very cool displayed and everybody knows somebody who skis or who has booked a skiing holiday already themselves. Therefore it is a great present and with the possibility of the optical lenses, it is ideal to have them available in optical stores.

Are the goggles available worldwide? Is the sports area something that you would like to grow? Please comment. The Snow Goggles are available now for Europe and Asia in our customer’s optical stores. We

As well as showing the goggles at OPTI - please summarise the other collections / innovations that you will exhibit at the German trade fair. At OPTI, we are presenting a new sunglasses line with our foldj a n u a r y 2 01 3

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able SPIN & STOW temples. We are also showing a new buffalo horn collection. In the beginning in 1993, we started the collection with this wonderful material and yes, you counted correctly – we are celebrating our 20th Anniversary in 2013! Comment on Gotti’s new capabilities regarding lens fitting and how this development is affecting your everyday business. Refer to your lab and give any details about it / size / capability / lens availability. In 1998, next to the optical store and eyewear collection, we founded our own lens division called Eyetech AG. In line with the most advanced RX labs we are producing high-end opti-

cal lenses including the newest technologies for the Swiss market. Our customers are independent stores with a strong fashion attitude. The success of Eyetech has come from not only the reliable products offered but also the idea that we support our customers individually in marketing. The concept is called v.eye.p. Since the same people are behind Eyetech and Gotti Switzerland and we are very close to the fashion industry, this is a real benefit for our clients. Since we introduced our Gotti reading glasses with RX lenses at OPTI 2012, we are beginning to use the synergy between Gotti Switzerland and EYETECH even more. Since SILMO, all Gotti frames can be ordered with mounted RX lenses. We are

aware that this concept will need some time to develop, but our increasing daily orders show that we are on the right path. Regarding GOTTI frames, what do you believe are the key components of a luxury eyewear collection today, and how does Gotti address this. Quality! To find the very few “new generation manufacturers” who still are able to produce real quality and on the other hand are familiar with the newest production technology. Then, mixing these skills with the nicest design you can imagine. Finding the right shapes and colour palettes and technical details is a key area in our work. Where would you say your business in growing and which markets are you opening /increasing business in? gotti Switzerland is located in the heart of Europe, which is also our main market. We understand our clients and they understand the brand. There are so many economic challenges now and we feel that our customers stick with the brands they trust. The further

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we go, the more difficult it is to keep up the same contact and well known high level customer service. Of course, there are big opportunities in Asia and the USA and for many years we have been active in these markets and our frames are being sold in these areas around the world. This year we won the V AWARD in the technology category during the Hong Kong show. So let’s see, if one day we will be even more successful in Asia and the USA! What are your aspirations for 2013? First, I am very proud that I can celebrate my 20th anniversary of being independent. We are planning a nice booklet with lots of pictures from the past and a 20 year celebratory exhibition in our wonderful store in Lucerne. Beginning with the optical store in 1993 and the Gotti collection a few years later, we have seen great achievements at Gotti over the years. With the wonderful team I have around me, I can continue to concentrate on making the nicest frames imaginable. www.gotti.ch international eye fashion 13

FASHION FEATURE

Street life: the brighter the better Colour lifts the mood on the street in 2013....from sunset shades to the cool, fresh colours of the sea. Whether your inspiration is fluo of the 80s or bright hues with a 60s vibe, choose bold solid colour and stand out from the crowd. Photographer: Valentina Eleonora Costa www.valentinaeleonoracosta.com Model: Daan Broeze (Why Not Models Management) Make up & Hair Styling: Selene Brognara Fashion Stylists: Prisca Maizzi & Irene Ghillani Lighting: Sergio Sarnicola Assistant: Prisca Sara Adank 14 20/20 Europe

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FASHION FEATURE

PERFECT in PINK Carrera model 6000 2R404 by Safilo j a n u a r y 2 01 3

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FASHION FEATURE

MELLOW YELLOW Percy 360 by Gotti

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FASHION FEATURE

FRESH TURQUOISE

Model Ovidio tr from the Epos Classic line by EPOS

BOZ model Tropic 9020 j a n u a r y 2 01 3

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FASHION FEATURE

SOLID SHADES of SCARLET VOGUE VO2777-S from Luxottica

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FASHION FEATURE

FLUO PINK TONES Model Petra by Jason Wu from Modo j a n u a r y 2 01 3

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FASHION FEATURE

AZURE ABOUNDS Converse style Record from Mondottica

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FASHION FEATURE

A RIOT of RED New York Yankees NY IS006 from OPAL j a n u a r y 2 01 3

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Designer interview

A new era for ic! berlin 20/20 Europe spoke to Ralph Anderl on the eve of opti where his company ic! berlin launch their latest childrenâ&#x20AC;&#x2122;s frame collection.

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Designer interview

ell us about your new line for children. Kids, kids, kids! Ic! berlin is by nature a kid’s frame company. Kids wear our frames and kids design them! Everyone should try from time to time to see the world through kid´s eyes! it makes our world brighter, more joyful and more crazy! At opti, ic! berlin will again underline this side of our brand; we will also show our kid’s collections! How has the company grown and changed over the last years. What are your priorities for 2013 a/ for the business b/ for the collections. It is getting better and better - we have grown and we will grow more. We believe we can make the business powerful like a monastery in the Middle Ages and the Tamagotchi in the 90´s. 2013 will be a new area for ic! Berlin. Instead of limiting ourselves with priorities we will go with the flow.

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Which materials and looks do you most like to work on and why? Strong, beautiful materials. And looks. You can´t break strong materials and you can´t make ugly products from beautiful materials: I love stainless sheet metal, unpolished acetate and buffalo horn. Our city of Berlin has a unique look due to the use of many unusual materials. For example, Berlin’s architecture is rough and wild - a mixture of old and new, rotten and beautiful. I believe this view is reflected in the glasses we make such as the ic! Berlin rough collection. What would you say most inspires you at the moment when designing? The grey sky and the blue sky in Tokyo, and racing around on a highway with an Italian racing car. Singing and Angelika Merkel. My bath tub. I feel like an extraordinary fish - a mixture of Nemo and Luciano Pavarotti - in this big world!

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Designer interview

What is your view on innovation in frame design? Are you an innovator or a traditionalist? I’m a traditional innovator, a meat-eating vegetarian and a sad optimist. If you know ic! berlin, you can see and say: aaaaah, I see! We hear this often when people see our screwless hinges. Our brand name comes from this story. See more, see less but at least you see something. Tradition is a thin red line that we like to cross sometimes. What is the significance of opti for ic! berlin? It has become more and more important. The good infrastructure and Bavarian way of life are reasons to come to Munich. If you prefer weißwurst and bier to pasta and prosecco, you come to opti! What does the future hold? The future holds itself. The future is unwritten... and like a box of chocolates, which you do not have in your hands. You never know what you’re going to get and if you want to eat it or not. What is your view of the Eyewear Segment at the moment – are there any changes that are effecting you positively? Positively I just need to say that I am really happy with all our progress and the work we have established over the years.. thank you!

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no adverts, just buy our glasses

Designer interview

P IC BERLIN ‚Anna lives next door to Felix and Anna. She is the youngest member of the „Stavanger Strasse Kids Gang“. I can see her working as a model for fashion for a few years before starting at University in Bristol. She might marry a guy from London, have three kids and a house in Soho. Maybe, maybe not.‘ R.A. j a n u a r y 2 01 3

‘nalah’ worn by Anna - Model

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TRENDS FEATURE

The perfect

sport

In sports eyewear, there is a model to suit every weather condition, as well as technical products that enhance the fiercest sports conditions whilst offering extremely strong fashion and stylistic detail. 20/20 Europe rounds up some of the new styles and goggles for a variety of sports activities in 2013.

ports sunglasses and goggles are in constant development, with the past few

These new attributes are in addition to Oakley goggle innovations including

years seeing a huge jump in performance innovation and a wide range of

Switchlock Technology that makes the process of changing lenses quick and

special features built in to a single product to enhance the sports experience.

hassle-free, according to the company.

Fashion is also a key concern for the sports brands, and products are getting sharper and more trendy by the minute. In 2013, colours are very strong and eye-catching, both in winter and summer collections, but there are also plenty of pastels about; a range of shapes are on offer, including many classic wraparounds, as well as retro styles that are given a sporty makeover with fun detailing and flattering contours. Here we take you through a few highlights in the collections. OAKLEY gets high-tech Oakley is at the forefront of technical innovation in sports products, combined with fashion elements. Airwave is a new snow goggle from Oakley, combining, says the company, the best goggle technologies with a heads-up display developed by Recon Instruments integrating GPS, Bluetooth, and more with a host of onboard sensors to bring new possibility to the alpine experience. “Our icon defines the leading edge of performance innovation and the new Airwave goggle brings Alpine sport into the future with a stunning array of capabilities,” said Oakley CEO, Colin Baden. “It utilises cutting-edge electronics to give skiers and riders instant access to a world of information”.

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TRENDS FEATURE

SMITH for easy-to-wear fashion edge with an eco edge The Smith Optics collection proposes new sunglasses and optical frames featuring unique shapes made from innovative materials. The models have a young, cool personality yet they ensure maximum comfort and functionality. Smith’s Mastermind frames. Model Mastermind offers an easy-to-wear look with

SPY goggles with matching goggle bag

its dynamic personality and temples featuring a metal detail bearing the en-

Channeling vintage aesthetics and an appreciation for the outdoors, SPY and The

graved icon of the collection. This model is part of the brand’s Evolve line and is

Herschel Supply Co. have partnered to create two signature goggles—the SPY +

made from Rilsan Clear®: a bio-based alternative to nylon that is derived from

Herschel Supply Co. Platoon and SPY + Herschel Supply Co. Marshall—replete with

castor beans and is used in an ever-increasing range of industrial applications.

a custom-crafted goggle bag, fashioned in the classic Herschel Supply Co. style.

The array of colours includes original shades of whiskey with brown lenses, gloss

“We worked closely with the crew at Herschel Supply Co. to create two collabo-

black with grey lenses and crystal with blue mirror polar lenses ensuring perfect

rative goggles that are as technical as they are timeless,” says Brent Sandor,

vision and providing the utmost protection from the sun’s glare.

SPY brand manager. “Dreaming up one of the cleanest design details we’ve ever seen—a pop of Herschel Supply Co.’s signature red on the lens groove of the goggle—this frame is visually distinct from anything else out there. They also built a bag that’s as unique as it is functional. Only Jamie [Cormack] and the crew at Herschel Supply Co. would have put this much thought into every aspect.”

POLICE…for the slopes HERO is the latest Police model from the collection produced by De Rigo, de-

BOLLE presents a goggle lens for all conditions

signed especially for open-air sports enthusiasts. An enveloping frame and gra-

As helmets are being worn now by the majority of skiers, goggles are more

dient mirrored lenses make for a practical, plucky look. According to the label,

popular as the compatibility is better than sunglasses.

this is the ideal choice for darting down the ski slopes; the latest HERO Police

Bolle has created the new Modulator goggle lens which is light reactive – one

models are available in four trendsetting colour versions: total black, orange,

lens for all conditions so you always have the right lens whether it’s bright sun-

blue or black and white.

shine or flat light!

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TRENDS FEATURE

Moncler/MYKITA 1950s inspired technical wear MYKITA and Monclerâ&#x20AC;&#x2122;s collaboration continues for the winter season 13. What began as a homage to the mountains enters a new chapter with model Lionel. Inspired by 1950s alpine glacier goggles, which featured round lenses in metal rims and leather cladding for protection against the sunâ&#x20AC;&#x2122;s rays, Lionel incorporates an ample double bridge and slight temples that represent the modern manifestation of alpine eyewear for life down in the valley. The frame is made of Mylon, the new material developed by MYKITA after years of research and in the process linking two extremes: meeting both the challenges of mountain ascents and the aesthetic aspirations associated with an urban, modern lifestyle.

Zero RH+ focus on the avantgarde in sport Zero RH+ continues to be a guarantee of technical quality and a byword for innovation, according to the company. In the perspective of a continuous research, at Silmo 2012, Zero RH+ introduced the new cutting edge products. The new generation eyewear, made with a thin

SPEEDO gets sleek and trendy

and light metal front and with bi-injected temples works with a refined design

Glide 2013 is a new model in the Speedo Sun Collection, produced by INSPECS.

and young and refined colour matchings that make it an avantgarde product.

Produced in day-glo neons and featuring polarised lenses, the style is a sleek

Refined and resistant, Toga is eyewear for people demanding prestige and qual-

sports wrap with a clean and contoured temple shaping and dual spray matte

ity, says the company.

and gloss contrast finish for the style conscious sports enthusiast.

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TRENDS FEATURE

PREMIERE at:

OPTI 2013, Munich Hall C4, Booth 225

MIDO 2013, Milan Hall

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24,

IVKO GmbH

E16

F15

Germany

natural-eyewear@ivko.de

international eye fashion 29 www.natural-eyewear.com

new products

Sensational sunglass

Clockwise, from top left: Argos by EPOS is a lovely retro design with high bridge and super silky acetate finish. The Round shape is a top trend in 2013 again; Genesis GS 5105 from AREA98 is a simple and easy-to-wear vintage wayfarer shape for a classic take on sunwear style; Erdem 2 x Linda Farrow Collaborations is inspired by insects and has a modified cat shape. The design is available in yellow, purple, ice blue, silver or lilac; Lovestruck by Barton Perreira at Baum Vision is a high-quality acetate sunglass style with striated colour effect

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new products

style

Just some of the highlights you will find in the months ahead. Look out for more and more statement pieces, brilliant colour ideas and some unusual head-turning shapes.

Clockwise from top left: POLICE model S1803 by De Rigo comes in an array of flashy colours and features the distinctive Police logo embedded at the top of the temples; Oliviero Contini OS7051 from AREA98 is a classic design with a gently wrapping shape for excellent eye coverage; Ginger by Maui Jim is one of the trendy styles in this super high-tech sunglasses collection for 2013; the model has a curvy eye shape and gently patterned effect in the acetate; Sunbeam by Kirk Originals is out to impress with its bold colour and oversized statement shape

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new products

From top: SGV 454/S Givenchy by De Rigo is classic and stylish aviator, available also with rhinestone embellishments; model Duke from the Blac collection by Bellinger is described as the original carbon Fiber frame, handmade in Denmark, with patented adjustable carbon temples with a titanium core; Temper by Animal, produced by Inspecs has a trendy wraparound shape and new graphics on the arms for extra style

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new products

Statement eyewear Spectacles and sunglass fashion get very stylish in the new season with plenty of quirky unique detail to make you feel special. Our edit gives a taste of the shapes, decorations and colours to come...

From top: Dale by Seraphin combines Japanese titanium with Italian acetate, and offers a spark of colour to neoclassical eyewear with options such as blue demi/antique silver and crimson/antique gold. An intricate coining ridge along the Daleâ&#x20AC;&#x2122;s eyewires offers a subdued sophistication; John Lennon Collection from Adlens: John Lennonâ&#x201E;˘ instant prescription eyewear provides instant vision correction and immediate dispensing. Available as the Optical Collection, Sun Collection and Imagine Collection; Sabha by L.G.R. is one of the new optical styles by this traditional maker in Rome. The line features elegant acetates produced using classical spectacle features and distinctive lines

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new products

Clockwise from top left: Produced by Luxottica, Ralph Lauren RL 8097B harks back to former years with pretty art deco detailing on the arms; BLACKFIN BF676 is made in Italy by Pramaor, and produced in titanium for added comfort; new colour include this metal finish with pink; Marc Jacobs Crystal Edition by Safilo is an edition of just 500 pieces; over 250 tone-on-tone sparkling crystals feature in each frame; Aston Martin ASM7004 by Nigura is an aviator inspired by the DBS and DB9 Volante models and incorporating features from the cars including carbon fibre effects

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new products

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MODO UNVEILS A STYLISH, SUSTAINABLE EYEWEAR LINE, ECO 2.0 MODO launches Eco 2.0, evolved from MODO’s original sustainable eyewear line, Eco. Eco 2.0’s product, logo, packaging, and point of purchase materials developed to further communicate the three pillars, “Look Good, Feel Good, Do Good.” Eco 2.0 is stylish eyewear made of at least 95% recycled materials which plants a tree for every frame purchased. The collection features four styles, “Skinnies”, “Classics”, “Bolds”: made of recycled acetate and the “Flexies” made of recycled surgical steel. The hinge detail allows for further flexibility in the temples. The new logo is e letter “O” from Eco and is inspired by the human eye. The packaging is an envelope made of recycled paper, a brochure that elaborates Eco 2.0’s initiatives and a case made of recycled soda bottles that folds flat. Point of purchase materials are also made of recycled materials and have also been packaged in a flat envelope. Eco’s mission has become a bit of game-changer in the industry. Modo: “The Architects of Detail” 4000 series – Contour Titanium: These styles utilize an innovative method of machining a titanium sheet into multiple layers to achieve a layered aesthetic. The profile of the frame is thin despite the block titanium construction. The effect is incredibly light, colorful and multidimensional. Enriched by double colorations, some sophisticated, some in contrasting colors. Each style also features the signature MODO hinge detail, a tiny raised square in shiny gunmetal. 6000 series – MODO Signature Acetates: Continuing the tradition of forward thinking shapes created in brilliantly colored and textured Italian acetate, this group of 4 new styles epitomizes the concept of “less is more”. Clean shapes and unique angles combine with juicy crystals for a truly modern silhouette. Classic tortoises are layered over “pop” colors and deep crystals for a multidimensional effect. www.modo.com

EXTASE Completing the line “Les Urbaines”, HENRY JULLIEN introduces the model EXTASE, a combination of acetate front and metal sides. HENRY JULLIEN continues to grow their acetate segment in the same metal/acetate spirit that brought success with earlier “Les Urbaines” releases: EQUINOXE, GALATEA and PARADISE. With the EXTASE, the front is completely acetate and the temples are completely metal (surgical grade stainless steel). As an elegant nod to the great HENRY JULLIEN history the side designs pay homage to those that won great success in the early 90s with the first rimless MELROSE models presented in twisted sides for women and a double-wire for men. Available in 2 feminine styles each in 3 shades, 2 masculine styles in 2 shades and a unisex style also in 2 shades. All agree - models that marry metal and acetate are very sought after and very flattering. www.henry-jullien.com

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international eye fashion 37

VIEW FROM THE US

Sport

Fanatic(s)

I’

ve been on this high horse before but nothing’s going to stop me from charging once again. These days nearly every issue of 20/20 stateside rears its head with a sport eyewear feature of some sort, and I’m ALWAYS game cheering that if you sit this category out you are… a loser. When it comes to delivering the best possible sport eyewear YOU are the pro. And no eyewear delivers powerful teamwork like sport eyewear: Style, technology, high-tech materials, color (if you want it!), kit (in the useful guise of great cases, switchable lenses, lanyards, headbands, etc.), powerful brand merchandising, professional marketing and the built-in awareness factor of a variety of professional athletes doing their gig with sport specific eyewear that matches their pro talents. What more could you possibly ask for? In fact, these days most of the best sport eyewear brands deal in the dual arenas of terrific Rx programs AND ophthalmic frames ever-tempting to those consumers looking to teammate their sport eyewear with Rx frames for their everyday gigs in AND out of the sun. And when it comes time to sneak up on my readership with a full-fledged feature it always seems to be sport-centric for me, recent faves being a fun interview with music sensation G Love spec-ulating in his Kaenon shades and a high speed chase to get Indy 500 winner Dario Franchitti on our cover sporting his white Oakley sun specs. So…You should also be hot to topic, rocking loud and racing blitz with Sport Eyewear. James J. Spina, 20/20 US, Editor in Chief

38 20/20 Europe

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JANUARY 2013

Oliver Kastalio, CEO, Rodenstock, speaks to EL&T Continuing education: new series New innovations

EUROPEAN LENSES +

TECHNOLOGY

January 2013

40 42 48

INTERVIEW EL&T interviews Oliver Kastalio, CEO, Rodenstock

CONTINUING EDUCATION New series begins: “I didn’t see it coming” – the importance of protective eyewear By Maryann Macchiaverna

INNOVATIONS New products and technology

his issue of European Lenses & Technology sees the start of a new Continuing Education series for 2013, kicking off with an informative article on protective eyewear. We also speak to Oliver Kastalio, Rodenstock CEO to find out about the company’s strategies and priorities in its home market and the rest of Europe going forward in the lens, frame and equipment/technology divisions. If you are attending Opti ‘13 in Munich this month either as an exhibitor or a visitor, we wish you an interesting and very successful stay for the duration of the show. Stay connected with 20/20 EUROPE, the leading international eye fashion trade magazine in Europe, featuring European Lenses & Technology, at www.2020europemagazine.com! Clodagh Norton, EDITOR

EUROPEAN LENSES & TECHNOLOGY

Interview

Rodenstock on growth and innovation

lease summarise business developments last year. I am glad to record strong growth in turnover and profit internationally in 2012. The development of the Rodenstock lenses division has been very successful. Even in our challenging home market, we have achieved encouraging results. Internationally as well as nationally, we are growing with our main target group, the independent optician – as the competent partner for the unique Rodenstock “System of Better Vision”. In addition, the developments in the key account division are remarkable. Last but not least, refocusing our Eyewear Portfolio on our core brands Rodenstock, Porsche Design, Mercedes-Benz, Alfred Dunhill and Baldessarini, has turned out to be very successful too.

Oliver Kastalio, CEO, RODENSTOCK GROUP

Oliver Kastalio, CEO of the Rodenstock Group spoke to EL&T in an exclusive interview before the German trade fair, OPTI Munich.

European Lenses and Technology

“A large number of projects has also been initiated and implemented to strengthen the group’s core lens business which accounts for almost 80 percent of Rodenstock’s total turnover.” Please comment since this statement was made in July 2012. In 2012, we have realized many projects. One of our milestone projects was the acquisition of the IGAL Group in Brazil in August 2012. The takeover gives us an opening to new market opportunities – and not just in Brazil but in the whole of South America. Rodenstock is profiting from the strong demand boom in the emerging markets, especially in the premium sector, for example with highquality progressive lenses. Refocusing on our brand Rodenstock we opened the House of better vision (www.see-better-look-perfect. com), a unique and fascinating online platform explaining the innovations, products and background of Rodenstock in an interactive way for customers and endconsumers at the same time. High quality technical equipment we launched at opti 2012 further strengthened the Rodenstock lenses division, including the technical support behind the high-end products. One of these the Rodenstock DNEye® Scanner January • 2013

Interview

helps the optician to offer his customers the best individual progressive lenses possible and to sell with higher value. The fully automated measurement takes high and low order aberrations for far and near vision into consideration and is also dependent on the pupil size. Furthermore, the high-end service terminal ImpressionIST® 3 – presented at opti as well – is a central component on the way to perfect spectacles. As a 3D video centring system it combines comprehensive measuring and consultation functions, satisfying operating comfort and outstanding picture quality - the basis for successful sales of high-quality products. What are the key launches at OPTI 2013? At opti 2013 visitors to our stand get the chance to experience the unique “System of Better Vision” by Rodenstock. The key launch will be a new categorization of the Rodenstock lenses and eyewear portfolio. Structured into the segments “Rodenstock Superior”, “Rodenstock Excellence” and “Rodenstock Perfection”, it gives a clear overview of the Rodenstock world of lenses and eyewear and at the same time supports the optician in consulting for their customers. Furthermore you can experience the brand Rodenstock including lenses and eyewear in the “Lounge of better Vision”. Product wise, Rodenstock presents the further development of the high-tech progressive lenses with Eye Lens Technology as well as a new module for lenses with DNEye® optimization in Rodenstock Consulting. Also, we are presenting the new eyewear collections of our core brand Rodenstock and the licensed brands Porsche De-

sign, Mercedes-Benz, Alfred Dunhill and Baldessarini, as well as the new POS-window-campaigns of each brand. Give details of new directions/innovations in the following categories: Lenses As from April 2013, Rodenstock will offer new product generations of Multigressiv® and Impression® lenses. Multigressiv® lenses (“Rodenstock Excellence”) will provide a plus of 25 % vision in the intermediate area and proximity by the integration of the EyeModel (first step of Eye Lens Technology). Beforehand, this complex special formula has only been offered by lenses out of the top quality segment “Rodenstock Perfection”. For this Premium product category Rodenstock will launch Impression® lenses that include the EyeModel with pupil optimized correction. The result is brilliant vision in all distances and for all lighting conditions – without further measurements or orders. Equipment/technology (e.g. measuring systems) Rodenstock will launch an innovative module for DNEye® within Rodenstock Consulting. The holistic multimedia platform for opticians combines consulting, information, ordering and entertainment. With this new module, opticians have the chance to further improve the consulting experience for their customers. Appealing pictures demonstrate the differences between the vision ranges without spectacles, with conventional and with DNEye® optimized lenses. Thus the end consumer can easily comprehend the complex product and the optician gets support in selling top quality lenses.

January • 2013

European Lenses and Technology

EUROPEAN LENSES & TECHNOLOGY

Interview

“Rodenstock intends to continue its growth in international markets” Please comment on plans and developments with reference to Europe but also other areas such as developments in emerging markets. Rodenstock has grown immensely on international markets.We believe that there is a great deal of potential in the Emerging Markets, for example the Near and Middle East, the Asia-Pacific Region and South America. But there is also plenty of opportunity for further growth in the developed markets of other European countries. It is the combination of more than 135 years of tradition and know-how and the international presence that guarantees our success story. Especially in high quality markets high quality “made in Germany” gives us superiority and a certain uniqueness. Comment on the current programme for development in the German market specifically. Does Germany remain the mainstay of the business? Germany remains the mainstay of our business. We remain firm in this challenging market by being a strategic partner for opticians. We wish to support our customers with optimum consulting and special performance packages such as the “Rodenstock Platinum World”. Currently, the company’s turnover is split almost evenly between Germany,

European Lenses and Technology

other European countries and the rest of the world. Securing the core market of Germany is particularly important for the company’s strategy. Meanwhile, our international key account division is developing very well. Make a short statement on the success and growth of the frames division. The results of the Eyewear Division are above the benchmarks of the markets. The redefinition of the Eyewear portfolio concentrating on the core brand Rodenstock and the core licensee brands Porsche Design, Mercedes-Benz, Alfred Dunhill and Baldessarini has shown already good international growth and is therefore a strategic success for us. Add any significant financial data or information for our European readers in 2013. The group’s main objective for 2013 is to continue the significant growth. As prices are driven by international chains, the focal point of the strategy is to strengthen the Rodenstock brand and our core business of lenses. This is possible thanks to our unique “System of Better Vision” offered to our customers – lenses and eyewear in combination with the excellent services provided by Rodenstock.

January • 2013

www.rodenstock.com

Interview

EXPAND YOUR FIELD OF

THE COMPLETE EYECARE EVENT

EDUCATION: MARCH 14–17, 2013 | EXHIBITION: MARCH 15–17, 2013 New York, NY | Javits Center | www.visionexpoeast.com

EYEWEAR & ACCESSORIES

CONTINUING EDUCATION

LENSES & PROCESSING TECHNOLOGY

January • 2013

MEDICAL & SCIENTIFIC

BUSINESS SOLUTIONS

European Lenses and Technology

EUROPEAN LENSES & TECHNOLOGY

Continuing Education

“I didn’t see it coming…” By Maryann Macchiaverna

That is a question Eric Katenda might be asking himself. ESPNU’s No. 27-ranked power forward and Notre Dame recruit for the class of 2011, Katenda was enjoying a pick-up game of basketball this past July when he suffered what he called, “a freak accident.” Going for a rebound, his optic nerve was severed when poked in the eye by another player’s finger. He’s now dealing with irreversible vision loss in one eye and was told by doctors nothing can be done to repair the damage. Katenda is determined to play basketball for Notre Dame and the compassionate university has allowed him to keep his scholarship money even if he never plays again. To protect his good eye, he is currently using specially fitted goggles but only decided to do this after the damage was done.

Learning Objectives: By the end of this course, participants will be able to: 1. Understand how to prevent ocular damage by adopting a protective eyewear program 2. Be familiar with ways to educate others on the importance of wearing indoor and outdoor protective eyewear 3. Identify protective eyewear as a business growth opportunity

evered optic nerves, ocular melanoma, detached retinas, pterygia, orbital fractures...these are some of the catastrophic injuries and diseases that occur when people don’t wear eye protection. In the United States, 600,000 sports-related eye injuries occurred in 2010, with 42,000 of them needing expensive emergency room care. For the workplace, each day, approximately 2,000 U.S. workers sustain eye injuries on the job that cost businesses $300 million a year when combining medical bills with productivity downtime. The most interesting statistic is that 90% of these injuries were preventable. So why aren’t more people protecting their eyes?

European Lenses and Technology

THE DANGERS OF IGNORANCE There are people who choose to ignore the danger signs of vision loss, and there are those who are unaware vision loss are occurring to them. Either way, 25.2 million people in the U.S. are living with some degree of vision loss caused by not being proactive in their eye care. These people suffer everything from blurred, cloudy, and double vision. Sometimes they may suffer poor night vision, loss of peripheral vision, and even blind spots. They similarly suffer when they are wearing their glasses or contact lenses. If vision loss isn’t problematic enough, legal blindness

January • 2013

Continuing Education

affects 1.3 million people in the U.S., 55,200 of them being children. Legal blindness is defined as visual acuity, at best, of 20/200 or less in the better eye, even with the best possible correction. Each day these individuals are challenged with productive and independent living. Everything from reading, writing, and maintaining a career, along with traveling and enjoying recreational sports are a continual daily challenge. Within the legally blind population, 109,000 are using white canes for guidance, and approximately 7,000 use guide dogs. In the worst-case scenario, eye disease can kill. Death by ocular melanoma, also known as uveal melanoma, is a rare but aggressive disease with an estimated 2,480

cases and 230 deaths annually in the U.S. (source, American Cancer Society). This results in as many as 7.5 cases per million people. After 10-15 years, fifty percent of the cases metastasize which is almost always fatal especially if it spreads to the liver. While melanoma of the ciliary body has the worst prognosis, melanoma of the iris has the best. Of all the eye cancers, choroidal melanoma is more common among blue-eyed, fair skin people who work outdoors, as well as individuals who live in Australia where ultraviolet radiation can be more intense. Some in the scientific community believe that this cancer could be related to UV exposure.

DISEASES/INJURIES

COMPLICATIONS

SIMPLE SOLUTIONS

Orbital fracture Ecchymosis

Asymptomatic to diplopia, blindness Hyphema, glaucoma

Pterygia/surfer’s eye

Induces astigmatism, corneal scarring, obstructs vision Glaucoma, vision loss, death Posterior capsule opacity Burning pain, constricted pupils, twitching eyelids

Helmet with polycarbonate shield Appropriate protective eyewear/goggles with polycarbonate lenses Sunglasses with side shields, block 100% uv rays Sunglasses that block uva and uvb rays Sunglasses that block uva and uvb rays Protection that transmits 5-10% visible light and absorbs all uv rays/large lenses with side shields Safety glasses that meet specific astm/ansi standards Eyewear that blocks 100% uv with 180 degree wrap protection Sunglasses with uvb protection and side shields Helmet and safety goggles

Ocular melanoma Cataract Welder’s burn/arc flash Retinal detachment

Vitreous collapse, floaters

Corneal abrasion

Reflex tears, epithelial defects, edema

Photokeratitis/snow blindess

Permanent loss of central vision

Traumatic iritis Pinguecula

Iriodialysis, corneal calcificaion, synechia, blindness Gaucher’s disease association

Hyphema

Partial or complete block of vision

January • 2013

Sunglasses that block 100% uv rays, face form/side shields Safety eyewear that meets specific ansi/astm standards

European Lenses and Technology

EUROPEAN LENSES & TECHNOLOGY

Continuing Education

“IT WON’T HAPPEN TO ME” SYNDROME Unfortunately, there are many people who learn the hard way. The reality is that many professional athletes have lost their careers because of eye injuries. Young athletes in particular are at a greater risk of eye injury because of their emerging skills, developing hand/eye coordination, and underdeveloped sense of depth perception. Forty four percent of reported sports-related eye injuries are in children under the age of fourteen. In addition, other high-risk categories are those with preexisting eye conditions. These include individuals with high prescriptions and those who have had eye surgery, as surgery has been known to weaken the general state of the eye. In addition, be sure to include those with amblyopia (commonly referred to as “lazy eye”) since we always want to protect the eye that still sees best. The invincible feeling some athletes have, leads to unnecessary eye injuries. The Vision Council spokesperson Amare Stoudemire, a six time NBA All-Star and a 2004 Olympic bronze medalist, is another eye-poke casualty. Injured by a teammate during training camp while playing for the Phoenix Suns, he suffered a torn iris. Stoudemire proclaimed that he would wear protective goggles for the rest of his career. That proclamation lasted only seven games when he decided he was tired of wearing them. Soon after, he suffered a partially detached retina in the same eye during an inbounds play. Stoudemaire is lucky; his injuries have healed and his long term prognosis is excellent. Unfortunately, others aren’t quite so lucky. MAKING A SPECTACLE: THE 10 BEST GOGGLES / GLASSES IN NBA HISTORY KAREEM ABDUL JABBAR JAMES WORTHY KURT RAMBIS THURL BAILEY HAKEEM “THE DREAM” OLAJUWON BUCK WILLIAMS HORACE GRANT BO OUTLAW BEN WALLACE AMARE STOUDEMIRE OLD AGE SKIN CANCERS, AT 20? Remember that first great tan? It lifts our spirits and gives us that bronzy glow that makes us look healthy. But, how healthy is it? The ozone layer is reported by some scientists as depleting 8% per decade during the winter and spring seasons, and 2-4% during the summer season. The ozone layer typically absorbs 97-99% of the sun’s high frequency UV light (UVC), a more damaging UV radiation. But now, unabsorbed UVC rays are reaching the earth’s surface at an alarming rate, which would normally be stopped by the earth’s atmosphere. Several factors determine who is at greater risk for ocular damage from outdoor rays.

European Lenses and Technology

These include geographic location, altitude, and time of day. Other factors include medications and particular outdoor settings like wide open areas where there are reflective surfaces. By the age of 18, nearly 50% of lifetime UV exposure has occurred because children spend more time outdoors than adults. This is especially problematic for children’s since their eyes aren’t fully developed making it easier for UV rays to do cumulative damage. Indoor tanning isn’t any better. Tanning salons use lamps that emit UV-A and UV-B radiation. The International Agency for Research on Cancer (IARC) has concluded that both types of UV are carcinogenic to humans. Previously, they alleged that there was a likelihood the rays were carcinogenic to humans. The IARC have since found conclusive evidence that there is a correlation between UV-emitting tanning devices and ocular melanoma. Dr. David Leffell at Yale University (in a 2009 Podcast) describes the emergence of what were older age skin cancers now presenting in 20 something’s where tanning beds have been used regularly. ON THE JOB OR AT HOME Another group at great risk for eye injury is the manual labor workforce. For example, eye injuries account for one-quarter of all welding injuries, according to research from Liberty Mutual Research Institute for Safety. Common causes for eye injuries in manual labor include flying slivers from wood, plastic, metal and cement, scrap materials and windblown dust, chemicals and ultraviolet light from torches. Photochemical burns and radiation affect those who produce computer equipment, fabricated metal products and production of commercial machinery. Not only should this labor force be wearing helmets, but also safety glasses with side shields that comply with ANSI Z87.1. The best protection is goggles that protect from dust, molten particles and radiation hazards because of the sealed protection, which does not allow fragments to get inside. Most people are unaware that home injuries account for almost half (44.7%) of all eye injuries. Being splattered in the eye with hot oil while cooking is no fun. The misconception is that most eye injuries occur in the workplace or on the playing field. Home repairs, cooking, cleaning, and yard work are the source for home injuries yet many people don’t think to wear protection during these times. In a survey performed by The American Academy of Ophthalmology, only 50 % of the respondents reported wearing protective eye wear during home and yard maintenance. Surprisingly, a simple solution to the majority of home eye injuries would be to wear polycarbonate protection. EDUCATION OPPORTUNITIES Non-profit organizations like Prevent Blindness America, Lighthouse International, American Foundation for the

January • 2013

Continuing Education

Blind and Vision Aware are just a few organizations that need donations and volunteers. These groups raise awareness by supporting vision research and providing government advocacy. Some provide vision screenings while others educate individuals on how to enhance their quality of life and provide support for their families and caretakers. Volunteering your time, donating supplies and fundraising, will help non-profit organizations make a big impact on many levels. The AOA and Luxottica have come together to promote See It, Say It and Sell It, a program that provides the ECP an effective way to educate and prescribe sun protection. What good is eye protection if it is the incorrect type and it’s not worn correctly? Employee safety committees at corporations are a positive way for employees to volunteer and discuss safety issues and procedures, as well as receive training on the proper use of safety equipment. Ultimately, passing this knowledge onto all employees for its implementation into the workforce is the goal. Consider providing an eye safety presentation at local businesses department and management meetings. Incentives - moral, social, and financial help ideas matriculate. When people help others, they are rewarded by an inner-satisfaction and recognition which is good for morale. In fact, most consumers’ today favor buying products from companies that also helps protect and give back to society. An effective way to give back as well as promote your office is to work with a company’s safety officer and teach about eye safety. For example, “Who Says Safety Isn’t Cool”, from Wiley X, provides a complete kit and program for any office to visit and detail businesses in your area about the need for safe eyewear. The concept is this -

MATERIAL

BENEFIT

Polycarbonate Trivex Polarization Tints Face form or wrap sunwear Multi-layer ar coating Mirror coating Photochromic Hydrophobic Anti-fog

• • • • • • • • • • • • • • • • • • • • • • • •

since one never knows when an eye accident can happen, and most people do not think of wearing or even have a separate pair of safety outdoor eyewear. Why not make contemporary and fashionable sunwear that consumers would choose with Z87.1 safety certification built in? In that way, the outdoor eyewear they’d wear for sports, sun and the jobs around the house are automatically protective. Consider using these words with a safety officer or presenting at an eye safety meeting, “these sunglasses offer extreme protection, are modern, sleek and have the ANSI Z87.1 safety certification. There are both street, motorcycle, fishing and extreme velocity specialty designs for the home, workplace, and all sports enthusiasts. Because many of the models have ballistic certification, they are a major supplier to the armed forces and law enforcement. If it’s good enough for national defense, us weekend warriors will be in good hands, too.” Become aware of the safety curriculums at schools in your area. They are becoming more widespread throughout the country. With the help of education, children can learn about and be less likely to have accidents. For example, “One Pair of Eyes” is a free Ohio Department of Health Curriculum for children in grades 7-12. This web based program on eye health and safety is designed to positively affect students about eye health, protection, and safety practices. There’s nothing better than a role model to encourage people, particularly children, to wear protective eyewear. Some of the reasons eye protection isn’t worn are low perception of risk, discomfort, and vanity. Kids think it’s “not cool” to wear eye protection and don’t want to look like nerds. Who can blame them? While there is no evidence that protec-

Superior impact and shatter resistance Superior scratch resistance 100% uv absorptive Superior impact resistant lens Superior scratch resistance 100% uv absorptive Eliminates blinding glare Enhances contrast and visual clarity Enhances depth perception Reduces excess light Different filter colors enhance different activities Keeps side light from entering the eye (around the frame) Increases light transmission Reduces reflections and glare Enhances night vision Very effective for intense light conditions, especially when combined with tints Adds about another 10% absorption Some colors absorb infrared 100% uv absorptive Adjusts to any light More convenient than clear lenses Repels oil, dirt, water and sweat Maintains clear vision in changing humidity Safer since lenses stay clearer

January • 2013

European Lenses and Technology

EUROPEAN LENSES & TECHNOLOGY

Continuing Education

tive eyewear impedes athletic performance, more and more professional athletes are wearing it and kids may very well be inspired to wear it, too. Anyone can be a positive role model. Even Master Carpenter Norm Abram on the PBS series This Old House has spent 30 years promoting the importance of wearing eye protection doing carpentry projects. By taking a kid to a game to witness some of their favorite athletes in action wearing protective eyewear, they may realize that it has to be cool. STANDARDS CHANGE, BE CURRENT Effective in 2010, the American National Standards Institute (ANSI) changed their standards of safety protection for eyes. Safety eyewear is now organized by hazard type and which eye protector is best for specific hazards. The revised standards suggest eye protectors either be labeled “Non-Impact Rated” or “Impact Rated.” There is also a minimum coverage requirement on the front of each eye protector and “Impact Rated” eye protectors also require lateral coverage. New protectors are to give protection against splashes, droplets, and dust. Gone is the ANSI Z87.1-2003 flammability test which has been replaced by an ignition test to see if the eye protector will ignite when touched by a hot steel rod. Lenses shall now have a manufacture’s mark as well as a + symbol if impact rated. Frames must also have a manufacturer’s mark plus Z87 and a “+” if impact rated. For complete details visit ansi.org where copies of the complete standard can be purchased. The American Society for Testing and Materials (ASTM), lists standards for a variety of sports and is the most stringent standard for protective eyewear.

since it ultimately saves money. Eye safety is exactly that, invest in it and it can reduce the cost of treatment, lost productivity and wages. This suggests two opportunities; sell eye protection benefits to employers in your area and to the customers that enter your office. So, what’s the best way to capitalize on this? • Identify target markets (corporations, schools, recreational organizations) • Contact those in charge of safety for these groups and schedule educational presentations • Display the latest and most stylish safety eyewear • Show them how and why their business benefits from safety eyewear • Communicate the importance of safety and style so that employees will actually wear it • Don’t leave the meeting without an order • Implement a program through full service optical care (fitting, dispensing, maintaining, etc.)

OTHER RESOURCES Companies like Hilco/Wilson have been making products that provide maximum protection and stylish frames for over 40 years. Their OnGuard industrial safety eyewear program meets ANSI Z87.1-2003 safety standards while their trademarked A-2 frames are specifically designed for 2.0mm polycarbonate lenses. The Expanded Sports Vision Program provides a multitude of choices for protective eyewear for all sports enthusiasts and are rx-able. A benefit that Hilco/ Wilson provides to opticals is the development of their Frameworks program, which helps opticians with solutions to common dispensing problems. Important program features include a sales management team that give personal account management for your store, excellent pricing and service, and a no obligation ASTM STANDARD EYE-SAFETY STANDARDS BY SPORT policy to buy their products. Hilco/Wilson products are made of stainless steel, Logic F803 Eye protectors for selected sports Comfort nose pads, SAFE • racket sports, women's lacrosse, LOK locking screws, and are • field hockey, baseball, basketball unbelievably comfortable and F513 Eye and face protective equipment for hockey players durable. They give free prodF1776 Eye protectors for use by players of paintball sports uct replacements and a one F1587 Head and face protective equipment year “no hassle” warranty to for ice hockey goaltenders all who are interested. F910 Face guards for youth baseball This program is offered exclusively by Hilco/Wison, and F659 High-impact resistant eye protective can help your optical increase devices for alpine skiing profitability and help you gain a competitive advantage in the marketplace. GROWTH FOR TOUGH ECONOMIC TIMES WHY WAIT ‘TIL THE DAMAGE IS DONE? Even though companies are cutting back on wasteAn eye catastrophe can happen to anyone, anyplace, ful spending and individuals have less discretionary anytime. The best defense is a great offense. income, good ideas get implemented. Wellness sells

European Lenses and Technology

January • 2013

Innovations

Lenses & technology 1. BRIOT Alta Pulse Always attentive to market expectations, Briot has developed new solutions and configurations for the existing Alta family. Alta Pulse not only offers many functionalities to meet today’s needs, but is also the result of continuous improvements, creating the most stable and durable device with consistently high edging quality, according to the company. Winner of the Ponts d’Or award for Edger of the Year,Alta Pulse combines new features and new configurations with the simplicity and multi-functionality that has made Alta such a success. Benefits include: 1/Unique edging concept based on 90 mm edging wheels for best bevel placement; 2/ strong and precise measurement technique; 3/ easy-to-learn human interface. For the best finishing, drilling, grooving and safety beveling, Alta Pulse also has a special bevel for curved shapes. It is fully versatile and can adapt to individual requirements, according to Briot. BRIOT International www.briot.com

2. LUNEAU TECHNOLOGY OPTISET dispensing solution With its touch screen and innovating design, the technology included for OPTISET meets the customers’ highest demands. The bespoke 10 Megapixel digital SLR camera with autofocus and 16x zoom provides unsurpassed image quality and resolution, leading to improved measurement accuracy and more life-like frames-on-face images. Optiset’s powerful graphics and animations enable you to do the following: > Progressive lens simulations, explanation of the benefits of individual progressive/free form lenses, comparison of the visual effects of different lens designs, differences in lens materials, demonstration MAR coatings and UV coatings as well as photochromic and polarized lenses, displayed lens thickness based on dioptric power, design, and material, «patient education» shows the symptoms and causes of myopia, hypermetropia, astigmatism and presbyopia and shows how it can be corrected with a prescription lens. BRIOT/LUNEAU Technology www.briot.com

3. CARL ZEISS VISION SUNLENS Zeiss Polarlux Carl Zeiss Vision Sunlens launches Zeiss Polarlux, a new polarized lens which combines superior resistance, eyesight protection and optical performance properties. Polarlux is the newest and most exclusive ZEISS branded product in the polarized product portfolio of Carl Zeiss Vision Sunlens. The premium lens combines polarization efficiency for a glare-free and relaxed vision while offering durability properties. The special layers of hard coating – applied on the back and the front of the lens and the extra front silica layer, give the lens an extraordinary scratch and abrasion resistance.The lens has great versatility with every frame material including aceate and rimless frames. www.sunlens.zeiss.com

January • 2013

European Lenses and Technology

deutsch WH AT ’S O N IN EURO PE

Start the year with stylish new trends, exciting launches and musthave sunglass ranges…

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J A N U A R Y 2 01 3

WAS GEHT AB IN EUROPA… Jahresbeginn mit stylischen neuen Trends, spannenden Einführungen und „Must-have“-Sonnenbrillen… Auf der Überholspur Tonino Lamborghini präsentiert mit seinen drei Kollektionen Spyder, 1947 und Competition insgesamt 15 neue Sonnenbrillen- und 21 optische Brillenmodelle. Die Kollektionen zeichnen sich durch innovative Materialien, wie Titan und Carbon, aus, die in exklusiven Kombinationen eingesetzt werden. Die neuen starken, leichten und unzerbrechlichen Brillenmodelle wurden im November in einigen der luxuriösesten Optikergeschäfte weltweit vorgestellt. Die in Zusammenarbeit mit der Agentur Had- Have A Dream in Padua hergestellte Kollektion wurde im neuen Optikergeschäft ViaDanteSedici des Optikers und Sammlers Sebastiano Crisafulli in Mailand präsentiert. Erstmals auf der OPTI Feb 31st, das Holz-Label aus Italien, stellt erstmals auf der OPTI München aus. Nach der erfolgreichen Einführung seiner Kollektionen für 2013 auf der SILMO wird das Unternehmen seine Sonnenbrillen und optischen Brillen in Deutschland zeigen, u.a. mit der neuen eleganten Edition, bestehend aus Designs, bei denen Titan und Holz verwendet werden. Die von Valerio Cometti entworfenen und ausschließlich in Italien hergestellten Brillen und Sonnenbrillen von Feb 31st sind das Ergebnis der eingehenden Forschung und Entwicklung der letzten Jahre, mit dem Ziel, Gestelle mit außergewöhnlicher Qualität und hohem Tragekomfort zu kreieren, die auch in ästhetischer Hinsicht viel zu bieten haben. Die Gläser können mit dem patentierten Befestigungssystem des Unternehmens einfach und schnell eingesetzt werden. Erfolge auf der Hongkong Fachmesse Die 20. HKTDC Hong Kong Optical Fair 52 20/20 Europe

präsentierte mit mehr als 620 Ausstellern aus 22 teilnehmenden Ländern und Regionen einen neuen Ausstellerrekord. Die Messe fand im November im Hong Kong Convention and Exhibition Centre (HKCEC) statt. Bei den Ausstellern war erstmals auch die Türkei dabei, während Frankreich seinen ersten Länder-Pavillon auf der Messe eröffnete. In drei neuen Produktbereichen – Diagnoseinstrumente, BrillenAccessoires und Sporting & Professional Eyewear – wurden die letzten Neuheiten in den jeweiligen Sektoren präsentiert. Fast 70 Buyer-Delegationen, mit mehr als 3800 Buyern aus 54 Ländern und Regionen konnten verzeichnet werden. Darunter befanden sich auch große Brillenhersteller wie Leopoldo Godemberg SA aus Argentinien, Uniglass Ltd aus Bulgarien, Coastal Contacts Inc aus Kanada, Krys Group aus Frankreich, Rodenstock GmbH und Silhouette International Schmied AG aus Deutschland, Vision Express aus Indien, Carl Zeiss Vision Sunlens Luxottica aus Italien und SC Opticris Optica SRL aus Rumänien. Das Markenverzeichnis der Messe glänzte mit 166 Marken aus 20 Ländern und Regionen, und bot damit bis heute die umfangreichste Aussteller-Show mit großen Marken wie Guy Laroche, Hummer, ic! berlin, Issey Miyake, Karen Millen, TD Tom Davies und Vera Wang. Neue Kampagne für Orgreen Orgreen hat seine Optik-Kollektion mit einem neuen Thema lanciert, und ehrt damit die Heldinnen und Anti-Helden, Kultfilmklassiker, Rocksänger und andere kulturelle Ikonen. Tief in der DNA von Ørgreen liegt eine Abkehr von den Konventionen und eine Liebe für Experimente begründet. Dies zeigt sich in der Kollage der Farben und den frischen Ton-in-Ton-Styles der diesjährigen Saison. Im Herrenbereich präsentiert sich der Look alterslos, zeitlos und „hart“, mit Khaki, Minzgrün, Grautönen, Indigo und blauen Farbtönen. Bei den Damen dreht sich alles um Haltung und Leistung, in Farben, die von chic und raffiniert bis sexy und verführerisch changieren. Mit dabei sind ein luxuriöses Violett, Amethyst und Puderpink bis hin zu Himbeere, Königsblau und Schokolade. Dekorative Zeichen bei Moschino Ironie, Kühnheit und Verspieltheit spielen die Hauptrollen in den Brillenkollektionen von Moschino: Spitzen, Ringe, Logos und dekorierte Acetate kennzeichnen die neuen Modelle, die auf der Silmo 2012 für die Frühjahrs-/Sommer-Saison 2013 präsentiert wurden. Einen roten Faden der Frühjahrs-/ Sommerkollektion 2012 von Moschino stellen die Spitzen dar, inspiriert von Spanien, New Mexiko, Südarizona und Santa Fe. Bei der Sonnenbrille MO695, mit der

schmalen und starken Katzen-Silhouette der fünfziger Jahre, folgt die Spitze den Konturen der gerändelten Augenbrauen, und betont die gerippten Schichten des Acetats. Beim Sonnenbrillenmodell MO697, mit breiterer Katzenform aus Mehrschicht-Acetat mit kontrastierender Front, zeigt sich die Spitze auf den Bügeln. Entscheidende Stimme Im Herbst präsentierte Henry Jullien das neueste rahmenlose Modell Casting und vervollständigte damit seine umfassende und prestigeträchtige rahmenlose Produktlinie. Casting bietet einen sehr günstigen Preis-Punkt und profitiert von einer neuen verfeinerten Version des servicefreundlichen schraubenlosen Scharniers, mit dem die Marke mit großem Erfolg seit 2011 arbeitet. Das Seitenteil besteht aus dünnem Acetat und gewährleistet eine leichte, komfortable, elegante und moderne Halterung. Casting wird mit einer Vielzahl an Formen und Farben lanciert, so dass jeder Träger seine ideale individuelle Kombination finden kann. Dabei werden sechs Damenbrillenmodelle in sechs unterschiedlichen Farben sowie sechs unterschiedliche Formen für Herren mit sechs verschieden Farbkombinationen angeboten. Individueller Style Rye & Lye bringt eine neue Linie mit einem Geflecht aus Leder, einem Hauch von Samt, ein wenig Holz ... ungewöhnliche Details, die den Ausdruck einer harmonischen Eleganz bilden. Die neuen Rye & Lye Modelle spiegeln den Stil der Marke, die die Aufmerksamkeit des Publikums mit ihrer ganz eigenen und einzigartigen Behauptung erobert hat. Vergangenheit trifft Zukunft, und folgt dabei einer „Future-Retro“ Vision, die traditionelle Elemente und klassische Formen in einer modernen Art und Weise abbildet. Ein Pfad zwischen Kunst und Design: Die Gestelle von Rye & Lye werden für diejenigen kreiert, die Luxus als intime Empfindung, als authentischen und persönlichen Ausdruck der eigenen Persönlichkeit leben, ohne Zurschaustellung. Die Kollektion Rye&Lye ist von Immagine 98 kreiert. Brands OI unterzeichnet Eyewear-Lizenz mit Cesare Paciotti Cesare Paciotti SpA, der italienische Marktführer weltweit mit seinen Schuhkollektionen für Damen und Herren, Schmuck, Kleidung, Parfüm und Heimtextilien, hat eine Lizenzvereinbarung für Eyewear mit Brands O.I., einem italienischen Unternehmen mit einer wichtigen Rolle im italienischen und internationalen Optikmarkt, Hersteller und Vertriebshändler der Borsalino EyewearKollektion und italienischer Vertrieb der französischen Marke Zadig & Voltaire,

unterzeichnet. Der am 23. Oktober 2012 unterzeichnete Vertrag läuft bis 2021 und umfasst die Einführung der ersten Cesare Paciotti Eyewear-Kollektion auf der internationalen Optik-Messe MIDO in Mailand im März 2013. Cesare Paciotti SpA betreibt derzeit 16 Flagship-Stores in Italien und hat auf internationaler Ebene expandiert, mit nunmehr insgesamt 38 Flagship-Stores (weitere werden demnächst eröffnet), darunter eigenen Stores, FranchiseStores und Filialen in den wichtigsten Städten und Märkten, wie London, Dubai, Peking, Miami, Los Angeles und New York. Police-Alarm Police, das Eyewear-Modelabel von De Rigo, hat seine neuen Modelle für die Saison Frühjahr/Sommer 2013 präsentiert. Die Herren-Kollektion, die mit einer Kampagne mit dem walisischen Schauspieler Luke Evans beworben wird, umfasst eine große Auswahl an verschiedenen Styles einschließlich einem Statement-Aviator – Drift 2 / S1798, in Crystal/Orange. Die neue Linie zeigt ebenso Formen im Wayfarer-Stil mit zweifarbigen Farbkombinationen und einem starken Wraparound-Design, wie das Modell HERO 1, bei dem das PoliceLogo an der Spitze der Bügel eingesetzt ist. Happy is the new chic ‘Happy is the new chic’: dies ist die neue Philosophie des französischen Modelabels Morgan. Um den spontanen und sinnlichen Style der Marke zu verkörpern, wurde eine vollständig neue Kampagne erarbeitet, die den Glamour, den Chic und die Lebensfreude, die Schlüsselattribute der Marke mit ihrer Zielgruppe der jungen und selbstsicheren Persönlichkeiten, die ihren Style und ihre Individualität durch das Tragen der extravaganten Designs von Morgan betonen möchten, übermittelt. Die Eyewear-Kollektion Morgan mit einer Vielzahl von herausragenden Details dient dem stilvollen Outfit der jungen Fashionistas als trendige Ergänzung. Durch die Positionierung in einem sehr attraktiven Preis-Segment bietet die Kollektion junge Brillenmode für Damen zwischen 15 und 40 Jahren mit einem hervorragenden Preis-/ Leistungsverhältnis. Fleye präsentiert Ready-to-Wear Fleye stellt eine optische Produktlinie mit den Schwerpunkten Tradition und Raffinesse, mit Retro-inspirierten Formen und auffälligen Titanfäden vor. Die Linie umfasst Vagn, das perfekte Gestell für den stylischen und trendigen Yuppie, so das Unternehmen. Der große 1970er Look, aus poliertem schwarzem Acetat mit einem goldfarbenen Titanfaden über dem Steg, für einen intelligenten und einzigartigen Hauch j a n u a r y 2 01 3

A N N I VE R S A RY S PE C I A L

S ISS

Charm

10 2 0 / 2 0 E u r o p e

give an optical touch to the goggles. Therefore we developed the Goggle Spyder, a clip system to mount power lenses into the goggles. They come in black and white with all the attractive technical features like an anti-fog system, double-glazing and excellent ventilation. They sit comfortably in combination with a helmet and offer perfect UV protection. Last but not least, they are officially ideal for aprèsski, proved by Gotti Switzerland! Are the goggles available worldwide? Is the sports area something that you would like to grow? Please comment.

The Snow Goggles are available now for Europe and Asia in our customer’s optical stores. We want to give our customers the chance to present our ski goggles even if they are not located in ski areas and don’t carry a ski accessory selection normally. The goggles look very cool displayed and everybody knows somebody who skis or who has booked a skiing holiday already themselves. Therefore it is a great present and with the possibility of the optical lenses, it is ideal to have them available in optical stores. As well as showing the goggles at OPTI - please summarise the J A N U A R Y 2 01 3

IM DETAIL SCHWEIZERISCHER CHARME Das unabhängige Eyewear-Label Gotti Switzerland, das für seine technische Präzision sowie für das reine, elegante und moderne Design bekannt ist, feiert seine ersten 20 Jahre im Sektor Eyewear. 20/20 Europe sprach mit Gründer Sven Gotti über die Einführung der neuen Skibrille des Unternehmens. Was sagen Sie zur Einführung der Skibrille von Gotti? Wir haben brandneue Gotti Skibrillen für die alpinen Wintersportarten kreiert. Seit vielen Jahren hatte ich dies geplant, und uns macht es wirklich Spaß, neue Bereiche für stylische Brillen-Accessoires zu entdecken. Wir haben bereits ein enorm positives Feedback - auch von unseren Kunden in Ländern, in denen kein Skisport betrieben wird. Ich denke, jeder war überrascht über unsere neue Kreation - aber hey! Die schönsten Skigebiete in der Schweiz sind gleich bei uns um die Ecke! Welche technischen Vorteile bietet die Brille? Als Optiker wollten wir der Brille natürlich einen optischen Touch verleihen. Deshalb entwickelten wir die Goggle Spyder, ein Clip-System für die Montage von leistungsstarken Gläsern in der Brille. Das Modell in Schwarz und Weiß verfügt über attraktive technische Eigenschaften wie das AntiFog-System, die Doppelverglasung und eine hervorragende Belüftung. Es bietet einen optimalen Tragekomfort auch unter dem Helm sowie einen perfekten UV-Schutz. Last but not least, ist diese Brille die ideale offizielle Begleiterin beim Après-Ski, getestet durch Gotti Switzerland! Werden die Brillen weltweit verkauft? Haben Sie die Absicht, Ihr Engagement im Sportbereich weiter auszuweiten? Die Skibrillen sind derzeit in Europa und Asien in den Optikergeschäften unserer Kunden erhältlich. Wir wolj a n u a r y 2 01 3

len unseren Kunden die Möglichkeit geben, unsere Skibrillen auch dann zu präsentieren, wenn sie nicht in Skigebieten ansässig sind und normalerweise keine Ski-Accessoires führen. Die Brillen stellen sich sehr cool dar, und jeder kennt jemanden, der Ski fährt oder bereits einen Skiurlaub gebucht hat. Daher handelt es sich um ein tolles Geschenk, und durch die Möglichkeit der optischen Gläser ist die Brille auch ein idealer Artikel für Optikergeschäfte. Darüber hinaus werden die Brillen auf der OPTI präsentiert – bitte sagen Sie kurz etwas über die anderen Kollektionen/Innovationen, die Sie auf der deutschen Messe ausstellen werden. Auf der OPTI präsentieren wir die neue Sonnenbrillen-Linie mit unseren faltbaren Bügeln SPIN & STOW. Ebenso werden wir eine neue BüffelhornKollektion zeigen. Anfang 1993 haben wir die Kollektion mit diesem wunderbaren Material eingeführt, und ja, Sie haben richtig gezählt - wir feiern unser 20-jähriges Jubiläum im Jahr 2013! Sagen Sie uns etwas zu den neuen Möglichkeiten der Gläserbefestigung von Gotti und welche Auswirkungen diese Entwicklung auf Ihr tägliches Geschäft hat. Erzählen Sie aus Ihrer Werkstatt und geben Sie uns alle Einzelheiten zum System, zur Größe, den Möglichkeiten und der Verfügbarkeit der Gläser. Im Jahr 1998 haben wir neben dem Optikergeschäft und der Brillenkollektion einen eigenen Geschäftsbereich für Gläser unter dem Namen Eyetech AG gegründet. Im Einklang mit den modernsten RX-Werkstätten produzieren wir unter Einsatz der neuesten Technologien optische High-End-Gläser für den schweizerischen Markt. Unsere Kunden sind unabhängige Geschäfte mit einer starken Trend-Ausrichtung. Der Erfolg von Eyetech ist nicht allein auf die Zuverlässigkeit der angebotenen Produkte, sondern auch auf die individuelle Unterstützung unserer Kunden in Sachen Marketing durch unser Unternehmen zurückzuführen. Unser Konzept heißt v.eye.p. Da die Köpfe hinter Eyetech und Gotti Switzerland dieselben sind, und wir der Modebranche sehr nahe stehen, bietet sich hier ein echter Vorteil für unsere Kunden. Seit wir unsere Gotti Lesebrille mit RX-Gläsern auf der OPTI 2012 eingeführt haben, haben wir begonnen, die Synergien zwischen Gotti Switzerland und Eyetech noch weitaus stärker zu nutzen. Seit der SILMO können alle Gotti Gestelle mit montierten RX-Gläsern bestellt werden. Wir sind uns darüber im Klaren, dass die Entwicklung dieses

Konzeptes ihre Zeit brauchen wird, der ständig zunehmende Umfang unseres Auftragsvolumens zeigt jedoch, dass wir hier auf dem richtigen Weg sind. Wo liegen, Ihrer Meinung nach, in Bezug auf die GOTTI Gestelle heute die Schlüsselaspekte einer Premium Brillenkollektion, und wie setzt Gotti diese um? Qualität! Es geht darum, die wirklich nicht sehr zahlreichen Vertreter der „Hersteller der neuen Generation“ zu finden, die immer noch in der Lage sind, echte Qualität herzustellen, und die auf der anderen Seite mit den neuesten Fertigungstechnologien vertraut sind. Dann müssen diese Fähigkeiten mit dem schönsten Design verbunden werden, das überhaupt vorstellbar ist. Ein wichtiger Bereich unserer Arbeit besteht darin, die richtigen Formen und Farbpaletten zu finden, und mit den richtigen technischen Details zu verbinden. Wo sehen Sie das Wachstum für Ihr Unternehmen und welche Märkte werden Sie für sich erschließen, bzw. wo werden Sie Ihre Tätigkeit ausweiten? Gotti Switzerland ist im Herzen Europas ansässig, hier befindet sich auch unser wichtigster Markt. Wir verstehen unsere Kunden, und sie verstehen unsere Marke. Derzeit gibt es so viele ökonomische Herausforderungen, und wir haben das Gefühl, dass unsere Kunden den Marken treu bleiben, denen sie vertrauen. Je weiter wir darüber hinaus gehen, desto schwieriger wird es, den gleichen Kontakt und den bekannt hohen Kundenservice beizubehalten. Natürlich gibt es in Asien und in den USA riesige Möglichkeiten, und wir sind bereits seit vielen Jahren in diesen Märkten präsent. Unsere Gestelle werden weltweit verkauft. In diesem Jahr haben wir auf der Messe in Hongkong den V AWARD in der Kategorie Technologie gewonnen. Also, wir werden sehen, ob wir unsere Erfolge in Asien und den USA eines Tages noch ausbauen können. Welche Ziele setzen Sie für 2013? Zuerst einmal bin ich sehr stolz, dass ich das 20-jährige Jubiläum meiner Unabhängigkeit feiern kann. Wir planen ein schönes Booklet mit vielen Bildern aus der Vergangenheit und eine Fest-Ausstellung zum 20-Jährigen in unserem wunderbaren Store in Luzern. Beginnend mit dem Optikergeschäft 1993 und der Gotti-Kollektion einige Jahre später haben wir bei Gotti über die Jahre große Erfolge gehabt. Mit diesem wunderbaren Team um mich herum kann ich mich weiterhin darauf konzentrieren, die schönsten vorstellbaren Gestelle zu kreieren. www.gotti.ch

DESIGNER INTERVIEW

A new era for

ic! berlin

20/20 Europe spoke to Ralph Anderl on the eve of opti where his company ic! berlin launch their latest children’s frame collection.

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INTERVIEW MIT DEM DESIGNER Kinderspiele und eine neue Ära für ic! Berlin 20/20 Europe sprach am Vorabend der Opti, auf der sein Unternehmen ic! Berlin die neueste Kollektion an Kinderbrillengestellen vorstellt, mit Ralph Anderl. Erzählen Sie uns von Ihrer neuen Linie für Kinder. Kids, kids, kids! Ic! Berlin ist von Haus aus ein Unternehmen für Kinderbrillengestelle. Kinder tragen unsere Gestelle und Kinder designen diese! Jeder sollte von Zeit zu Zeit versuchen, die Welt durch Kinderaugen zu sehen! Das macht unsere Welt heller, fröhlicher und verrückter! Auf der Opti wird ic! Berlin diese Seite unserer Marke erneut unterstreichen. Wir werden auch unsere Kinder-Kollektionen zeigen! Wie ist das Unternehmen in den letzten Jahren gewachsen, wie hat es sich verändert? Welche Prioritäten setzen Sie für 2013 a) für das Geschäftliche und b) für die Kollektionen? Es läuft immer besser – wir sind gewachsen und werden weiter wachsen. Wir glauben, dass wir so stark werden können, wie ein Kloster im Mittelalter und das Tamagotchi in den 90-er Jahren. 2013 beginnt eine neue Ära für ic! Berlin. Anstatt uns durch die Setzung von Prioritäten einzuschränken, werden wir mit dem Strom schwimmen. Mit welchen Materialien und Looks arbeiten Sie am liebsten und warum? Mit starken, schönen Materialien. Und Looks. Starke Materialien gehen nicht zu Bruch, und aus schönen Materialien kann man keine hässlichen Produkte machen: Ich liebe Edelstahl-Metall, unpoliertes Acetat und Büffelhorn. Unsere Stadt Berlin verdankt ihren einzigartigen Look der Verwendung vieler ungewöhnlicher Materialien. Die Architektur Berlins ist beispielsweise rau und wild, eine Mischung aus Alt und Neu, aus kaputt und schön. Ich glaube, dies spiegelt sich in unseren Brillen wieder, wie in der ic! Berlin “rauen Kollektion”. Wovon werden Sie nun beim Kreieren der Designs am stärksten inspiriert? Vom grauen Himmel und vom blauen international eye fashion 53

Himmel in Tokio, und dem schnellen Fahren mit einem italienischen Rennwagen auf der Autobahn. Beim Singen und von Angela Merkel. In meiner Badewanne. Ich fühle mich wie ein außergewöhnlicher Fisch, eine Mischung aus Nemo und Luciano Pavarotti, in dieser großen Welt! Wie sehen Sie die Innovation im Gestelldesign? Sind Sie eher ein Erneuerer oder ein Traditionalist? Ich bin ein traditioneller Erneuerer, ein Fleisch essender Vegetarier und ein trauriger Optimist. Wenn Sie ic! Berlin kennen, dann verstehen Sie und sagen: Aaaaah, Ich sehe! Wir hören das sehr oft, wenn die Leute unsere schraubenlosen Scharniere sehen. Unser Markenname stammt daher. Sehen Sie mehr, sehen Sie weniger, aber wenigstens sehen Sie etwas. Die Tradition ist eine dünne rote Linie, die wir manchmal gerne überqueren. Welche Bedeutung hat die Opti für ic! Berlin? Sie wird immer wichtiger. Die gute Infrastruktur und die bayrische Lebensweise sind die Gründe, nach München zu kommen. Wenn Sie lieber Weißwurst und Bier genießen, als Pasta und Prosecco, dann sind Sie auf der Opti richtig! Was bringt die Zukunft? Die Zukunft bringt sich selbst. Die Zukunft ist noch nicht geschrieben ... und wie eine Pralinenschachtel, die man nicht in Händen hält. Man weiß nie, was man bekommt, und ob man es dann mag, oder nicht. Wie beurteilen Sie die derzeitige Situation des Eyewear-Segments – gibt es Veränderungen, die Sie positiv beeinflussen? Im positiven Sinne kann ich nur sagen, dass ich mich über unsere Fortschritte und die Arbeit, die wir im Laufe der Jahre konsolidiert haben, wirklich freue… Danke! TRENDS FEATURE

The perfect

sport

ports sunglasses and goggles are in constant development, with the past few

These new attributes are in addition to Oakley goggle innovations including

years seeing a huge jump in performance innovation and a wide range of

Switchlock Technology that makes the process of changing lenses quick and

special features built in to a single product to enhance the sports experience.

hassle-free, according to the company.

Bei den Sportbrillen gibt es ein passendes Modell für alle Wetterbedingungen, sowie technische Produkte, die den anspruchsvollsten sportlichen Anforderungen gerecht werden und gleichzeitig mit äußerst starken modischen und stilistischen Details glänzen. 20/20 Europe beschreibt einige der neuen Modelle und Brillen für eine Vielzahl von sportlichen Aktivitäten im Jahr 2013. Der Bereich Sport-Sonnenbrillen und Skibrillen befindet sich in ständiger Weiterentwicklung, in den letzten Jahren konnten riesige Sprünge in Sachen Performance und Innovation verzeichnet, sowie eine breite Palette von speziellen Eigenschaften in einem einzigen Produkt für die Optimierung der sportlichen Erfahrung umgesetzt werden. Auch die Mode ist dabei ein zentraler Aspekt der Sportmarken, und die Produkte folgen zunehmend scharf umrissenen Trends. Im Jahr 2013 sind die Farben sowohl für die Winter- wie die Sommer-Kollektionen sehr kräftig und auffällig, breiten Raum nehmen aber auch die Pastelltöne ein. Im Angebot sind eine Reihe von Formen, darunter viele klassische Wraparounds sowie der Retro-Stil im sportlichen Look mit anziehenden Details und angenehmen Konturen. Hier präsentieren wir Ihnen einige Highlights aus den Kollektionen. OAKLEY auf dem High-Tech-Trip Oakley ist der Spitzenreiter in Sachen technischer Innovation für Sportprodukte mit Fashion-Elementen. Airwave ist die neue Schnee-Brille von Oakley, die, so das Unternehmen, die besten Technologien für Skibrillen mit einem von Recon Instruments entwickelten Heads-up-Display mit integriertem GPS, Bluetooth und vielem mehr mit Onboard-Sensoren kombiniert, um neue Möglichkeiten für die alpine Erfahrung zu erschließen. „Unser Symbol stellt die Speerspitze der Performance-Innovation dar und die neue Skibrille Airwave bringt die alpinen Sportarten mit einer atemberaubenden Fülle von Möglichkeiten direkt in die Zukunft“, so der CEO von Oakley, Colin Baden. „Durch die Nutzung modernster Elektronik haben Skifahrer und Snowboarder unmittelbaren Zugang zu einer ganzen Reihe von Informationen“. Diese neuen Attribute addieren sich zu den Skibrillen-Innovationen von Oakley und umfassen die SWITCHLOCK-Technologie, mit der, so das Unternehmen, der Gläserwechsel schnell und mühelos zu bewerkstelligen ist.

capabilities,” said Oakley CEO, Colin Baden. “It utilises cutting-edge electronics to give skiers and riders instant access to a world of information”.

26 20/20 Europe

TRENDS Die perfekten Sportbrillen 54 20/20 Europe

J A N U A R Y 2 01 3

SMITH: easy-to-wear Fashion mit ÖkoAnsatz Die Kollektion Smith Optics präsentiert neue Sonnenbrillen und opti-

sche Gestelle mit einzigartigen Formen aus innovativen Materialien. Die Modelle mit einer jungen und coolen Persönlichkeit gewährleisten höchsten Komfort und Funktionalität. Die Gestelle Mastermind von Smith Das Modell Mastermind bietet mit seinem dynamischen Design und Bügeln mit Metalldetail, auf dem das Symbol der Kollektion eingraviert ist, einen trendigen easy-towear Look. Dieses Modell gehört zur Produktlinie Evolve der Marke und wird aus Rilsan Clear® hergestellt: eine biobasierte Alternative zu Nylon, die aus Rizinussamen gewonnen und in einer ständig wachsenden Palette von industriellen Anwendungen eingesetzt wird. Die Farbpalette umfasst die Originalfarbtöne Whisky mit braunen Gläsern, Gloss Black mit grauen Gläsern und Crystal mit verspiegelten und polarisierten blauen Gläsern für eine perfekte Sicht und maximalen Schutz gegen die Sonnenstrahlung. POLICE…für die Pisten HERO ist das neueste Police-Modell aus der Kollektion von De Rigo, das insbesondere für Fans von OpenAir-Sportarten entwickelt wurde. Ein geschlossener Gestell und verspiegelte Verlaufsgläser sorgen für einen praktischen und kühnen Look. Nach Angaben des Labels ist dies die ideale Wahl für wilde Abfahrten auf den Skipisten. Die neuesten HERO-Modelle von Police sind in vier trendigen Farbversionen erhältlich: Total Black, Orange, Blue oder Black and White. SPY Skirillen mit passender Brillentasche Die führende Vintage-Ästhetik und eine Vorliebe für den Outdoor-Sport: SPY und The Herschel Supply Co. haben sich zusammengetan, um zwei signierte Skibrillen - die SPY + Herschel Supply Co. Platoon und SPY + Herschel Supply Co. Marshall - zu entwickeln, zusätzlich gibt es dazu einen maßgeschneiderten Brillentasche im klassischen Stil von Herschel Supply Co.„Bei der Schaffung von zwei gemeinsamen Skibrillen mit hohem technischen Gehalt und zeitlosem Charakter haben wir eng mit dem Team von Herschel Supply Co. zusammengearbeitet”, so Brent Sandor, Markenmanager bei SPY. “Der Traum von einem der schlichtesten Design-Details, die wir je gesehen haben – der rote Schriftzug von Herschel Supply Co. auf der Rille der Gläser dieser Skibrille – unterscheidet visuell dieses Gestell von allem bisherigen. Darüber hinaus wurde eine Tasche entwickelt, die ebenso einzigartig wie funktional ist. Nur Jamie [Cormack] und das Team von Herschel Supply Co. sind in der Lage, jeden Aspekt mit dermaßen viel gedanklichem Inhalt zu füllen.”

BOLLE präsentiert ein Skibrillenglas für alle Bedingungen Da nun die Mehrheit der Skifahrer Helme trägt, sind Skibrillen beliebter, da diese sich besser an den Helm anpassen, als Sonnenbrillen. Bolle hat die neuen lichtempfindlichen Skibrillengläser Modulator entwickelt - ein Glas für alle Bedingungen, für die richtigen Gläser bei strahlendem Sonnenschein oder bei schwachem Licht! Moncler/MYKITA – die fünfziger Jahre als Inspiration für den technischen Look MYKITA und Moncler setzen ihre Zusammenarbeit auch für die Wintersaison 2013 fort. Was als Hommage an die Berge begann, schreibt heute mit dem Modell Lionel ein neues Kapitel. Inspiriert von den Bergsteigerbrillen aus den fünfziger Jahren mit runden Gläsern in Metallrahmen und Lederbelag als Sonnenschutz, verfügt Lionel über einen breiten, doppelten Steg und schmale Bügel, die die moderne Manifestation des alpinen Eyewears für das Leben im Tal darstellen. Das Gestell besteht aus Mylon, einem neuen, von MYKITA nach Jahren der Forschung entwickelten Material, das zwei Extremen verbindet: Die Erfüllung der Anforderungen des Aufstiegs auf den Berg und der ästhetischen Ansprüche einer modernen, urbanen Lebensweise. Zero RH+ fokussiert die sportliche Avantgarde Zero RH+ ist auch weiterhin eine Garantie für technische Qualität und ein Synonym für Innovation, so das Unternehmen. Im Rahmen seiner kontinuierlichen Forschung führte Zero RH+ auf der Silmo 2012 neue innovative Spitzenprodukte ein. Die neue BrillenGeneration mit einer schmalen und leichten Metall-Front und Bügeln mit Bi-injected-Konstruktion bietet ein raffiniertes Design und junge und überraschende Farbzusammenstellungen, die sie zu einem Avantgarde-Produkt machen. Laut Unternehmen ist das raffinierte und robuste Modell Toga die Brille für alle, die auf Prestige und Qualität setzen. SPEEDO wird schnittig und trendy Glide 2013 ist ein neues Modell in der Speedo Sun Collection aus dem Hause INSPECS. Hergestellt in Neonfarben, verfügt dieses Modell über polarisierte Gläser und präsentiert sich im schlanken und sportlichen WrapStyle, mit einer reinen und konturierten Bügel-Gestaltung und einem kontrastierenden Matt/Glanz-DoppelSpray-Finish für den stilbewussten Sportfan. j a n u a r y 2 01 3

EUROPEAN LENSES +

TECHNOLOGY

European Correspondence Office FGE srl – Fabiano Gruppo Editoriale, Reg. San Giovanni, 40 - 14053 Canelli (AT) - Italy Tel (+39) 0141 1768908 Fax (+39) 0141 1768900 email: 2020europe@fgeditore.it EUROPEAN LENSES +

Editorial direction by Boyd Norton Associates Editor: Clodagh Norton: Tel +44 (o) 1580 852 445 email: c.norton@fgeditore.it

TECHNOLOGY

Publishing director/Direttore responsabile Ferdinando Fabiano

A Jobson publication January 2013

Editorial correspondents: Paul Barfoot, Joan Grady, Kerstin Vosshans, Lorna Hall, Tamsin Kingswell Design & production by FGE srl - Fabiano Gruppo Editoriale Graphics Designer: Vittorio Eugenio Forte Operations Manager: Nicole Togni Production Manager: Pierpaola Eraldi Publisher/Redazione FGE srl – Fabiano Gruppo Editoriale, Reg. San Giovanni, 40 - 14053 Canelli (At) - Italy

International sales France, Italy, United Kingdom, Spain, Austria, Germany, Denmark, Benelux, Switzerland, Scandinavia, Liechtenstein, Czech Republic, Poland and East Europe Sales Director Matilde Sometti Tel (39) 045-8036334 Fax (39) 045-590740 matilde@studiozanasi.it Sales Director USA – Dennis Murphy Tel (1) 212 274 7101 Fax (1) 212 431 5579 DMurphy@jobson.com Sales Director Israel – Asa Talbar Tel (972) 3 562 9565 Fax (972) 3 562 9567 talbar@talbar.co.il Sales Director Asia (excl. Japan & Korea) – Mary Ng Tel (852) 2730 2282 Fax (852) 3121 0348 futuramktg@netvigator.com Sales Director Korea – Young-Seoh Chinn Tel (822) 481 3411/3 Fax (822) 481 3414 jesmedia@unitel.co.kr Sales Director Japan - Sho Harihara Tel (81) 6 4790 2222 Fax (81) 6 4793 0800 sho@yukarimedia.com

FGE Srl - Regione San Giovanni, 40 - 14053 Canelli (AT) - nr. 1/2013 - Anno XXIV - bimestrale

For subscription/circulation enquiries contact the Circulation Department Tel (+39) 0141 1768903 Fax (+39) 0141 1768900 email: 2020europe@fgeditore.it

The Sun and Sports issue What’s new for 2013? > 26 Street fashion Fluo brights - the brighter the better! > 14 J A N U A R Y 2 01 3

international eye fashion 1

FGE srl - Fabiano Gruppo Editoriale is publishing 20/20 Europe under license from Jobson Medical Information LLC, owner of the trademark 20/20. FGE srl - Fabiano Gruppo Editoriale is solely liable for the content of 20/20 Europe.

Subcriptions:

Annual Subscriptions €100 for customers based in Europe and €250 for all other countries. Payments in British Pounds Sterling and U.S. Dollars are accepted at the exchange rate published in the London Financial Times on the first business day of the month in which the payment is received. Address your subscription enquiry to the European Correspondence Office. Payment must accompany your order. If you have any questions regarding a current subscription, please contact the European Correspondence Office. Print and reproduction: FGE srl - Fabiano Gruppo Editoriale - Canelli (AT), Italy No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form, without the prior permission of the Publisher. Aucune partie de cette publication ne peut être reproduite, enregistrée par un dipositif de restitution de l'information, ou transmise sous une forme quelconque sans l’autorisation préalable de l'editeur. Die Vervielfältigung, Speicherung in einem Informationswidergewinnungssystem oder die Vermittlung jeglicher Teile dieser Veröffentlichung in welcher Form auch immer ist ohne die Genehmigung des Herausgebers untersagt. È vietata la riproduzione, memorizzazione in un sistema che ne permetta il recupero o qualsiasi forma di trasmissione parziale o totale di questa pubblicazione senza la precedente autorizzazione dell’editore. Queda prohibida la reproducción total o parcial de la presente publicación, así como su almacenamiento en un sistema de consulta de datos y su transmisión en cualquier forma que sea, sin previa autorizacíon del editor.

j a n u a r y 2 01 3

international eye fashion 55

Advertisers The January 2013 issue is now closed. If you wish to make any amendments for the March 2013 issue, please contact Pierpaola Eraldi at email: p.eraldi@fgeditore.it or fax (+39) 0141 1768903 by 17th January 2012. Any material received after this deadline will automatically be inserted into the next available issue of 20/20 EUROPE.

As a service to its readers, 20/20 EUROPE provides the complete telephone and fax numbers of European manufacturers, importers and distributors (as supplied by these companies). Each listing is in alphabetical order by country code. Whilst every care is taken to ensure that data in this Directory is accurate, the Publishers cannot accept and hereby disclaim any liability to any party for any loss or damage caused by errors or omissions resulting from negligence accident or any other cause.

International Country Code and Telephone Codes AU

Finland

FIN

358

Latvia

371

Serbia e Montenegro SCG

Austria

France

Lithuania

370

Singapore

Belgium

Germany

Luxembourg

352

Slovakia

Bulgaria

359

Greece

Malta

Slovenia

386

Canada

CA 1514

Hong Kong

852

New Zealand

Spain+Canary Islands E

Sweden

Cyprus

357

Hungary

Norway

Switzerland

Croatia

385

Iceland

354

Poland

The Netherlands

Czech Republic

Ireland

IRL

353

Portugal

351

Turkey

Denmark

Italy

Romania

Ukraine

Estonia

EST

372

Russian Federation

United Kingdom

Australia

Japan

381

Advertiser listings DIOPS

cover 4

Ic! berlin

Opti

Brands OI

cover 2

Ivko

Safilens

Mido

Vision Expo East

Modo

Carlottas Village Have a Dream

56 20/20 Europe

J A N U A R Y 2 01 3

Directory listings

AREA 98 SRL

Fax +39 02 89180181

HONG KONG OPTICAL FAIR

Italy

info@eposmilano.com

China

www.eposmilano.com

Tel +852 25 84 43 33

Tel +39 0432 646 411 Fax +39 0432 646 451 area98@area98.it www.area98.it

CARL ZEISS VISION SUNLENS

exhibitions@hktdc.org

Italy

www.hktdc.com/ex/hkopticalfair/17

Tel 39 0331 851 300 Fax 39 0331 858 095 www.sunlens.zeiss.com

DIOPS

gÖtti switzerland GmbH Switzerland Tel 0041 44 7826047

IC! BERLIN BRILLEN GmbH

Fax 0041 44 7826041

Germany

contact@gotti.ch

Tel +49 30 41 71 77-76

www.gotti.ch

Fax +49 30 41 71 77-11

Korea

mail@ic-berlin.de

Tel +82 53 350 78 30

www.ic-berlin.de

Fax +82 53 353 78 12 BRANDS O.I.

www.diops.co.kr

Italy

Have A Dream

Tel +39 0438 403399

TEL +39 049 9201861

IMMAGINE 98

Fax +39 0438 491025

FAX +39 049 9201861

Italy

info@brands-oi.it

EMAIL info@had-italy.it

Tel +39 0435 50 11 37

WEB www.had-italy.it

Fax +39 0435 50 70 98

www.brands-oi.it ELCE

info@immagine-eyewear.com

France

www.immagine-eyewear.com

Tel. +33 3 84 42 43 01 Carlottas Village ApS Denmark tel +45 2115 6303

Fax +33 3 84 42 42 77 cabaud@elce.com www.elce.com

email info@carlottasvillage.dk

HENRY JULLIEN

web www.carlottasvillage.dk

France

INTERCAST EUROPE S.p.A.

FB https://www.facebook.com/

Tel 33 384 35 88 28

Italy

Fax 33 384 43 58 825

Tel 39 0521 607555

Distributors’ list on request

Fax 39 0521 607916

CarlottasVillageDK Twitter @Carlotta_DK

EPOS SRL Italy Tel +39 02 89159174

j a n u a r y 2 01 3

info@nxt-vision.com www.nxt-vision.com

international eye fashion 57

INTERNATIONAL VISION EXPO USA

Germany

www.visionexpoeast.com

Tel 49.8024.9917.40 Fax: 49.8024.9917.44

OPTIM SA

Israel

Spain

Tel 97.23.960.1997

Tel 34 93 480 9393

IVKO GMBK

Fax: 97.23.960.1996

Fax 34 93 480 2032

Germany

New Zealand

export@grupoptim.com

Tel +49 2656 952620

Tel 64.9.532.9201

www.grupoptim.com Distributor list on request

Fax +49 2656 9526299

MONDOTTICA

Fax: 64.9.532.9306

info@ivko.de

United Kingdom

Switzerland

www.ivko.de

Tel: 44 1159 677 912

Tel 41227315519

www.natural-eyewear.com

Fax: 44 1159 677 179

Fax 41227387204

www.maybach-eyewear.com

sales@mondottica.com

The Netherlands

www.mondottica.com

Tel 0031 493 399964

NL Mondottica Nederlands BV

Fax 0031 493 322458

PPG Optical Materials

Tel: 0031 172 497 449

USA

Fax: 0031 172 501 526

Tel 1 724 325 5915

FR Mondottica France

www.cr39casters.com

MODO EYEWEAR

Tel: 33 1 45 62 24 94

www.ppgtrivex.com

Italy

Fax: 33 1 45 63 31 25

European Office

Tel +39 02 4399 8986

Contact FrĂŠderic LeFranc

Fax +39 02 4398 3908

OPAL

Tel 33 1 4698 8138

Europe@modo.com

France

Fax 33 1 4698 8263

www.modo.com

Tel +33 47 26 98 450

flefranc@ppg.com

Fax +33 47 26 98 451 OGI EYEWEAR

info@opal.fr

USA

www.opal.fr

Tel 1 7635921493 Fax 1 7635373933 info@ogiframes.com

58 20/20 Europe

www.ogiframes.com

OPTI

Italy

Germany

Tel 390248712569

www.opti-munich.com

j a n u a r y 2 01 3

PRAMAOR

Fax 49 89 7202 629

Fax 48 32 206 8358

THE EYE SHOW LONDON

Italy

DK Rodenstock Danmark A/S

S Rodenstock Sverige AB

United Kingdom

Tel +39 0437 660 523

Tel 45 86 26 33 11

Tel 46 1 818 8000

Tel +44 (0)14 42 87 15 77

Fax +39 0437 733 115

Fax 45 86 26 31 88

Fax 46 1 855 9631

Marketing@theeyeshow.com

commerciale@pramaor.com

E Industrias de Optica Prats

UK Rodenstock (UK) Ltd

www.theeyeshow.com

www.pramaor.com

Tel 34 93 640 0708

Tel 44 1474 325555

Fax 34 93 640 6495

Fax 44 1474 535490

F Rodenstock France S.A.R.L. Tel 33 1 30 14 44 00

ZILLI Eyewear

Fax 33 1 30 43 08 14

France

FIN Fenno Optikka OY

Tel +33 4 72 19 21 04

Tel 358 40 485 7578

Fax +33 4 72 19 19 99

rodenstock

Fax 358 92 763 6113

eyewear@zilli.fr

Germany

GR Union Optic

www.zilli.fr

Tel 49 89 720 2745

Tel 030 2310 79 7786

Fax 49 89 720 2749

Fax 030 2310 79 7852

SAFILENS S.r.l.

A Rodenstock Ă&#x2013;sterreich

I Rodenstock Italia SpA

Italy

Tel 43 1 599000

Tel 39 02 31041

Tel 39 0421 272616

Fax 43 1 599 00150

Fax 39 02 310 4200

Fax 39 0421 770614

B Rodenstock Benelux N.V.

N Rodenstock Norge A/S

safilens@safilens.com

Tel 32 3 880 1550

Tel 47 32 770220

www.safilens.com

Fax 32 3 880 1556

Fax 47 32 770270

BUL Opticommerce Ltd

NL Rodenstock Nederland

Tel 359 2 986 9030

Tel 31 50 544 1441

Fax 359 2 986 9031

Fax 31 50 541 7134

CH Rodenstock Schweiz AG

P Neppach Importacoes Lda

SAFILO

Tel 41 1 823 1444

Tel 351 21 441 3654

Italy

Fax 41 1 823 1474

Fax 351 21 442 8270

Tel 39 049 6985111

CZ Rodenstock CR s.r.o.

P Prats Lusitania S.A.

Fax +39 049 6985360

Tel 42 0186 346501

Tel 351 1 410 7177

www.safilo.com

Fax 42 0186 346121

Fax 351 1 410 9453

D Rodenstock GmbH

PL Rodenstock Polska Sp.z.o.o.

Tel 49 89 72020

Tel 48 32 201 6240

j a n u a r y 2 01 3

international eye fashion 59

EYEGLASSES AND SURROUNDINGS Extraordinary stories of revolutionary inventions The collections of the Museo dell’Occhiale in Pieve di Cadore

Texts by Alessandra Albarello Fabiano Editore

30 E

(postage excluded)

Thanks to:

Museo dell’Occhiale – Pieve di Cadore

The story of eyeglasses and other eyesight-related items can be told in many ways. The book “Occhiali e dintorni” (Glasses and beyond) mainly tells this story through the images of the extraordinary collections housed at the Eyewear Museum in Pieve di Cadore (Belluno): over four thousand pieces displayed in alternation within a futuristic environment, designed in collaboration with architect Alessandro Mendini. The book’s various chapters lead us along the winding path of the transitions from one epoch to the next, from one context to another, creating a sort of continuity between the past and present, between tradition and innovation. The interpretations are varied and represent a simple gateway into the fascinating world of one of the most important senses: eyesight. The words, therefore, only serve as a pretext for expressing the importance of an invention as revolutionary as that of eyeglasses, not only in terms of aesthetics and functionality, but also in terms of culture. Their creation, in fact, which took place in Italy during the thirteenth century, was mainly intended to serve a practical purpose, above all that of allowing the monks to consult the sacred texts and perform their work as scribes. Eyeglasses are objects that have undergone numerous transformations over time, lending themselves to various, often contradictory, interpretations. They are necessary yet superfluous, they are physical aides as well as fashion accessories. They have been continuously reinvented throughout the centuries and epochs, as well as with each new fashion trend, becoming symbols of social change, defining extreme looks and acting as signs of belonging and of rebellion. Adored by rock stars and movie stars alike, they have even gone on to become objects of legend and imagination. The book “Occhiali e dintorni” (Eyeglasses and beyond), therefore, celebrates an invention that has changed the way we see and observe, while also exploring the relative situations and contexts that have given rise to these functional, aesthetic and even merely symbolic objects. Objects which, to this day, still represent an unparalleled paradigm of beauty, ingenuity and craftsmanship.

FGE S.r.l. - Reg. San Giovanni 40 – Canelli (AT) – Ph. +39 0141 1768908  Fax +39 0141 1768900 – www.fgeditore.it To order, please contact: ordini@fgeditore.it

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