20/20 September 2013

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international eye fashion A Jobson publication September 2013

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SILMO SPECIAL EDITION Materials and Colours – new directions > 29 Seasonal style What’s hot for 2014? > 48

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ADLENS DOWNLOAD THE SEPTEMBER ISSUE FROM www.2020europemagazine.com FGE S.r.l. - Fabiano Gruppo Editoriale - Reg. S. Giovanni 40 - 14053 Canelli (AT) - Italy Ph. +39 0141 1768908 - Fax +39 0141 1768900 - e-mail: 2020europe@fgeditore.it - www.2020europemagazine.com 2020042013

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P4 What’s on in Europe P16 In Detail – Modo launches new concepts at SILMO P20 Fashion: beautiful materials in eyewear P29 Special Section - Colours & Materials P30 Colours & Materials Eco Style with M49 P33 Colours & Materials Trends – What’s next?

P42 Colours & Materials Brand profile: WooDone P48 Products section P62 View from the US P63 European Lenses & Technology

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EDITOR’S COMMENT

D

ESIGN IDEAS This is a good time for eyewear design and creativity. In our edition for the Paris trade fair, we have identified some of the outstanding trends and achievements in Materials and Colours – to discover that not only has eyewear turned into a leading fashion accessory over the years, but it has also presented itself as a very exciting design discipline, where designers can explore extraordinary advances and innovations in technology, colour, and materials, to produce new designs with jaw-dropping fashion appeal.

As well as interviews with leading brands and eyewear labels and a unique insight into the world of Italy’s Mazzucchelli (page 30) and its ongoing achievements in the production of eco-friendly cellulose acetate, this super issue of 20/20 EUROPE features a special fashion shoot highlighting the vast array of materials in eyewear and how those materials are explored in different ways and forms. (page 20).

Have a great SILMO, a wonderful eventful Autumn, and don’t forget to keep your eye on what’s new and coming up in this informative fashion issue!

Please contact us with your views and thoughts; we are always delighted to hear from readers.

Clodagh Norton, Editor; c.norton@fgeditore.it http://www.2020europemagazine.com/

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The children and teenagers eyewear specialist

ARROW CATIMINI DISNEY HELLO KITTY LULU CASTAGNETTE NEW YORK YANK Y EES OXBOW TARTINE & CHOCOLAT TITEUF

S I L M O • H A L L 5 R 4 3 • 2 6 - 2 9 S E P T. 2 0 1 3

W H AT ’S ON IN E U ROPE

New campaigns, celebrity appearances and fresh fashion-forward eyewear inspiration for Autumn/Winter….

Film noir With Academy Award® winning actress Nicole Kidman in the starring role, Jimmy Choo unveils its Autumn/Winter 2013 campaign. Exploring themes of film noir and referencing the tension of Hitchcock’s empowered heroines, photographer Mikael Jansson portrays Kidman as the seductive protagonist in a series of images that hint at the brand’s recurring themes of empowered glamour. The campaign is accompanied by a short film at www.jimmychoo.com.

The exclusive sunglasses photographed for the campaign feature sparkling Swarovski crystal detailing and draw inspiration from Jimmy Choo’s latest fragrance, Flash, capturing that moment of mystery and sensuality every woman feels whilst going out for a special occasion.

Jimmy Choo Sunglasses are produced by Safilo.

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W H AT ’S ON IN E U ROPE

Liquid metal The latest models in the Mexx optical collection feature rich colours and a tangible 3D effect. The aluminium frames, embossed on both sides, feature a liquid metal design. Offered in a choice of colours including gun metal, green and silver, coordinating with the frame front. Model 5312 has a coated bridge, enhancing the three-dimensional character.

MEXX Eyewear is produced by OWP Brillen.

Country vibe The new campaign for the John Varvatos brand pairs country music legend, Willie Nelson (who recently celebrated his 80th birthday) with his two sons Lukas and Micah Nelson, also emerging artists. Willie Nelson is one of the most prolific American singer-songwriter icons as well as a celebrated author, poet, actor and progressive activist.

Willie wears the V353 John Varvatos eyewear style for his black and white portrait. These handcrafted classic round glasses offer removable sun clip for a versatile look that takes you from day to night. Donning the signature John Varvatos guitar hardware hinge at the temple, these stylish shades are perfect for any rock star. With its grip on the men’s fashion scene, Varvatos and his trademark detailing have become synonymous with cool. The eyewear collection from REM Eyewear follows suit by echoing the tough but tailored touches that have made Varvatos a force to be reckoned with. The four iconic hallmarks that represent the brand include John Varvatos’ initials, a crown, a guitar, and a shield displaying the company’s founding date.

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W H AT ’S ON IN E U ROPE

On face value The metal collection AC35 « Eyelashes », from OKO by OKO, features the eyelashes design on the metal front. An ode to women, the new design represents the feel of the brand and its values of ‘joie de vivre’ thanks to interesting colour codes and combinations which are always exploring new ideas. At OKO by OKO, ‘colour is life’! Through this collection, this slogan is more true than ever.

Pilot plan BAE Chief Test Pilot, Mark Bowman is the new Brand Ambassador for British luxury label Oxford Vaughan. Bowman pilots the ultimate in military jet fighters available within the airforce. With test flights that involve extreme +9G / -3G forces and roll rates in excess of 360 degrees per second, Bowman can only rely on the most professional equipment available to deliver the exacting standard required in his unique role.

The SpeedBird is an evolution of the classic aviator deign that was originally developed for the USAF Fighter. The distinctive shape of the SpeedBird has been designed to eliminate glare for the cockpit windshield. All models of Oxford Vaughan sunglasses are fitted with Zeiss lenses, offering the ultimate protection from the elements. With precision and technical excellence at its core, the SpeedBird frame is crafted from aircraft grade titanium which is then plated with premium precious metals.

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VIEW THE COMPLETE COLLECTION ON AT

Vision Expo WEST #G23017 SILMO #5A-D-080

1 8 8 8 . 5 6 0 .11 0 6 0 | o g i eyewe a r.co m

W H AT ’S ON IN E U ROPE

Catwalk chic for men Pregiata Eyewear presented the new licence, TOM REBL Eyewear on the catwalk at the DanceHaus in Milan in June. The new collection aims to stand apart from other brands on the market by focusing on a specific styling with quality manufacturing techniques. Cultured, independent and passionate about design, architecture and fashion, Tom Rebl Eyewear creates a personal look for men with contemporary decisive shapes and technical content for maximum comfort.

Perform at your best‌. in style Zerorh+ has always aimed to put sport in step with fashion trends by designing technical products, in a range of colours and with a refined style that is truly enticing.

The ongoing,search for hi-tech materials goes perfectly with the taste and passion for elegance, resulting in a unique and exclusive product, perfect for any kind of sport, or for any spare time situation. New models include the ZERORH+ mod RH 769S NAUTA, a Half-rim sunglass style made in Grilamid with stainless steel details; durable, with a wraparound shape for protection, it is the ideal eyewear for sailing or skiing. Anatomical end pieces in non-slip Sportgrip rubber and adjustable rubber nosepads are included. Available also with red multilayer lens.

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zilli.fr

the ďŹ nest eyewear for men in the world

W H AT ’S ON IN E U ROPE

Design for our times For SILMO. J. F. REY introduces a wide range of new models, including designs in its popular Lace Series. The styles offer bold colour, innovative material detail, and motifs such as the skull and crossbones, a new twist on the classic lace patterning. Colours include bright lemon, red and classic black.

Be green!

Laura Biagiotti and Jet Set Group present the first eyewear collection born from their partnership. A wide range of sunglasses and optical frames that combine the stylistic and cultural research typical of the world of Biagiotti, and the production capacity and R&D typical of Jet Set Group.

The new collection operates in compliance with eco-sustainability through the use of an innovative material: bio plastic.

It is a cellulose acetate - the most common organic compound in nature, extracted from cotton and wood fibers - characterized by a formulation that exclusively provides for the use of substances obtained from renewable sources. Six essential and elegant optical frames are available in different colours for a contemporary and eco-friendly woman.

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W H AT ’S ON IN E U ROPE

VEW is coming!

Online registration is now open for International Vision Expo West, the complete eyecare event, at www.visionexpowest.com. The event, co-owned

by The Vision Council and Reed Exhibitions, will return to the newly renovated Sands Expo & Convention Center in Las Vegas Oct. 2-5, 2013 (Education: Oct. 2-5, Exhibition: Oct. 3-5).

“We are excited to celebrate an important milestone this year – the 25th anniversary of International Vision Expo West,” said Tom Loughran, group vice president for Reed Exhibitions. “This year we are welcoming more than 400 exhibitors – 100 of which are new companies – with tons of product launches and services for buyers to view and test drive on the show floor.

Our continuing education program also features some of the most talked about topics in the industry and we’ve added new specialty areas, including a technology zone which introduces the latest in lens technology and digital eyewear. Vision Expo West, combined with the newly remodeled convention center and Las Vegas strip, has all the makings of another great event.”

To mark its silver anniversary, the show will feature several events and parties including opening day celebrations and programs to honor its founding exhibitors who have remained loyal participants since the event’s inception. Attendees are invited to network with their peers during a 25th Anniversary Toast on Thursday, Oct. 3 from 5:00- 6:00p.m. in the Exhibit Hall followed by a 25th Anniversary Opening Night Kick-off Party in the evening from 10:30– 11:30p.m. at TAO. Snacks will be provided every afternoon during the show for all attendees and, as a special bonus, those who take continuing educating will receive lunch on Friday. In the months leading up to the show, International Vision Expo West will highlight new initiatives surrounding its 25th anniversary and include a retrospective post on its Facebook page (facebook.com/visionexpo) each #Throwback Thursday.

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See Our Newest Collections SILMO #5A-D-080 Vision Expo WEST #G23017

www.seraphinframes.com | 1 . 8 8 8 . 5 6 0 . 1 0 6 0

W H AT ’S ON IN E U ROPE

HKTDC to take place in November Hong Kong is one of the world’s largest exporters of spectacles and frames, and as a result is a major hub at the forefront of the latest developments in eyewear. The well-established HKTDC Hong Kong Optical Fair Fair (6-8 November, 2013) is a world-renowned show of its kind in Asia, presenting the newest designs and hottest styles in all categories of spectacles, frames, lenses, instruments and other optical-related products, including accessories and packaging.

The Optical Fair enjoys an international profile: the 2012 edition featured over 620 exhibitors from 22 countries and regions, while over 12,800 buyers from 98 countries and regions came through the doors of the three days of the show. This year, the fair is expected to welcome more than 650 exhibitors from around the world.

New in 2013 are three zones targeting the rapidly growing market needs including Reading Glasses, Kids’ Eyewear & Accessories and 3D Eyewear.

Other product categories include Contact Lens & Accessories, Diagnostic Instruments, Eyewear, Frames & Lens, Eyewear Accessories, Optometric Instruments, Equipment & Machinery, and Sporting & Professional Eyewear as well as Trade Services.

A series of seminars and an eyewear parade promotes greater knowledge of industry trends, issues and market development while the 11th Hong Kong Optometric Conference will bring many international experts to Hong Kong. Visitors can also have a glimpse of the future of eyewear design in the display of entries in the exciting 15th Hong Kong Eyewear Design Competition.

The Optical Fair takes place concurrently with HKTDC Hong Kong International Wine & Spirits Fair, the largest wine-related show in Asia.

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eposmilano.com

IN DE TA IL

À la Modo

As MODO launches two new concepts at SILMO 2013, 2020 EUROPE asked Giovanni Lo Faro, Managing Director to talk about the evolution of the MODO label and its Giving Back initiative for sustainability and social responsibility.

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Explain the launches for the MODO collection this month.

The Silmo collection will be a strong step forward for Modo, actually two – we are launching two new concepts for both acetates and titaniums which powerfully advance the current collection.

The titanium collection features multidimensional frames with thin titanium temples and bridge with a TR90 eye rim overlay. It’s the perfect combination of innovation, minimalism and flexibility. With surprising colour effects – from the most subtle and minimalistic, to the stronger contrasts of primary colours with metal.

The acetates feature a form-meetsfunction, handcrafted precision tension hinge. Metal-on-metal details provide stylized accents with a hint of functional elegance. The lightweight, hand-polished frames underline our dedication to handcrafted excellence, and ultimately offering the wearer

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IN DE TA IL

frames that are effortlessly chic. They also complement and evolve the current plastic collection, which has been strong with leading opticians across the continent in the past few months.

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essentials, of course developed in our own language. On top of that our Giving Back initiative sets us apart in the industry for sustainability and social responsibility, we believe.

It also ties in well with the social and environmental dna of our Eco brand, from an overall company perspective. Last March, we launched the Buy a Frame, Give a Frame programme, with which, for every MODO frame sold, one is donated to local eyecare organizations like the NNJS in Nepal, which bring eyewear to disadvantaged people in need.

Along the lines of the One Frame One Tree of Eco, this is the perfect win-win-win-win approach that ties consumer, optician and supplier in tangibly making an impact with those in need around the world.

For 2013/14, what are the key values you are highlighting for the MODO brand?

Sartorial, Independent, Giving. These three words describe the essence of Modo.

Who are the MODO man and woman today?

Discerning individuals with a passion for an independent brand, a sartorial approach to style that whispers rather than shouts, uncompromising quality and subtle details. Individuals that also increasingly search for companies with a purpose (outlined above).

How are you achieving this?

We have a new campaign, updated website and social media, and a new functional and aesthetic POP – these are what we consider the

This is a time when many independent labels are highlighting quality and craftsmanship. How does MODO address this specifically in the new collection?

international eye fashion 17

IN DE TA IL

We create eyewear collections with tailor-made craftsmanship, frames that are accessible in terms of style and cost. We are a privately-owned boutique company with a passion for well-executed simplicity and an individualist, independent approach to style and brand image. Also, social responsibility has increasingly become part of our mission, and we actively participate in giving back to those in need.

Outline MODO’s current strategy in Europe - does the brand already have a presence throughout Europe - is it a question of continued consolidation or is there a strategy for growth? Would you say the business is seeing growth

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further afield in Asia or China?

We are currently present in Europe’s main countries and the US of course.

Overall our eyewear collection are available in about 50 countries around the world. After last year’s explosive growth, we are continuing to grow robustly in 2013. We have an ambitious plan for the near future

and we like to think this is just the beginning.

At this time, the strong social message that comes across from our company as a whole I believe makes us particularly unique and recognisable. www.modo.com

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SILMO 2013 — HALL 5, G101 VEW 2013 — BOOTH 19057

www.modo.com / +39 02 4399 8986 / europe@modo.com

FASHION FEATURE THE BEAUTY OF WOOD GRAIN Italian design in natural wood: Rea 02 by WooDone

Material Girl Let yourself be inspired by a new focus in frame design‌a wide variety of exciting materials have come into play, giving a whole new inspirational mood to eyewear as a fashion accessory with air.

Photographer: Valentina Eleonora Costa Fashion Stylist: Prisca Maizzi and Irene Ghillani Hair and Make up: Giuditta Bedetti Model: Josefina (Das Models agency) Retouching: Simona Vaicyte

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FASHION FEATURE SUPER LIGHT SENSATION Silhouette’s Titan Minimal Art Icon 4340, state-of-the-art materials for comfort and lightness

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FASHION FEATURE

TECHNICAL METAL WORK Exciting colours and technical precision: Pramaor model BF696 Daytona

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FASHION FEATURE

STATE-OF-THE-ART TITANIUM MODO 4049 in burgundy: modern design, minimal elegance

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FASHION FEATURE

COOL MATERIAL COMBINATIONS Hilfiger TH1084/S by Safilo features acetate and wood effect striped temples 24 20/20 Europe

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FASHION FEATURE

TRADITIONAL BUFFALO HORN Natural buffalo horn has a texture and coloration all of its own: Model Bysha by Gotti Switzerland

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FASHION FEATURE

THE CLASSIC COMBINATION...

ACETATE AND METAL AC35 Eyelashes from OKO by OKO Paris, featuring a sculpted patterning and colour effects

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FASHION FEATURE

LUXURY WOOD WITH PRECIOUS DETAIL Oculus by Gold and Wood Eyepieces, featuring Wood Lock Patented Technology

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FASHION FEATURE

INNOVATION AND PRECISION IN HANDCRAFTED WOOD Handmade wood frames

by Austrian specialists, Rolf Spectacles

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Special MATERIALS & COLOURS

See the latest inspired designs

with 20/20 EUROPE!

Image: ic! berlin

Since my early days on 20/20 Europe (1999 to be precise), eyewear designers have taken impressive steps to search out new innovative ways of using colours and materials to make frames that are as stylish as they are comfortable and pleasurable to wear. 2013 has been a great year for new ideas, and 2014 is set to be similar.

Classic materials such as acetate are as popular as ever at the current time but new ones and special ones integrated into the frame are now also much more easily to come by – if you would like a frame featuring details in lace, soft rubber, with lacquer inserts, silk, feathers, flecks of gold or detailed floral Liberty print you can now find one – if you take a moment and search it out.

Wood is spectacularly big at the minute and we are witnessing a surge in new wood labels all around the world. Other eco materials and classics such as buffalo horn are also at the cutting edge of the eyewear offering – for this reason we have taken a close look at the new launches and developments on this theme, asking at the same time how colour is interpreted in this array of exciting eyewear finds.

Included in this Special Section and in the issue overall are an interview with acetate producers Mazzucchelli (page 30), and wood eyewear label WooDone (page 42).

Enjoy a worthwhile tour of eyewear design today and tomorrow…through the special touches that bring new interest to the craft of spectacle design.

The Special Materials & Colours is sponsored by Clodagh Norton, Editorial Director, 20/20 EUROPE c.norton@fgeditore.it

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SPECIAL SECTION - INTERVIEW

Special MATERIALS & COLOURS SPECIAL SECTION - INTERVIEW

Eco Style‌

with M49

With the rise of M49, a new eco-friendly cellulose acetate, 20/20 EUROPE asked Elena Orsi Mazzucchelli, Product development manager, Mazzucchelli1849, to talk about new material developments and trends in the marketplace where eyewear companies have a growing interest in the potential of this exciting new eco material innovation.

o

utline the development of the new bio plastic by Mazzucchelli. According to its tradition of innovation, Mazzucchelli has launched M49, an eco-friendly material, for which an application of International patent has been filed. M49 is a Cellulose Acetate - the most widely spread organic compound in nature, produced from cotton and wood-pulp fibres - manufactured under a new formulation using substances from renewable sources.

Please outline the details about the material and its use by companies since it was launched. Please give us as much detail about the colour opportunities and the quality of the material, plus the eco benefits of the material. Is it the only one of its kind now available?

In a time of increasing sensitivity to nature and attention to eco-friendly products, Mazzucchelli has developed M49, which addresses the new needs of our planet and our market. This new eco-friendly natural based material is 100% biodegradable, 100% recyclable and 100% Mazzucchelli. M49 holds all the aesthetic characteristics of traditional acetate and can therefore continue to surprise customers through the unbelievable aesthetic and artistic effects for

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SPECIAL SECTION - INTERVIEW

which Mazzucchelli is well known. M49 is an exclusive product which, although combined with highly technological contents, is still linked to the best handicraft traditions.

Is there a growing trend for a more ecological product category. Are you doing further R&D in this area and should we expect to see a lot of developments coming in this area?

Eco-friendly materials, which protect the environment, are indeed a major topic.

We are facing a more and more demanding market. Our customers look for high quality and innovation. M49 is an important response which combine both elements. Mazzucchelli has an R&D team composed of more than 30 people and

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they are constantly studying new products in this direction. You should expect the unexpected.

What are the qualities of your traditional acetates that make them so desirable for creative eyewear companies on an ongoing basis?

Mazzucchelli traditional acetate, especially “bloc” material, differs from all other materials due to its amazing three-dimensional effects, transparency and brightness of colours and magic compositions obtainable, which are not possible with other processes. The “bloc” production method is unique and allows infinite effects and decorations to satisfy the creativity of the most demanding designers.

Our materials can interpret all the sophisticated decorations that fashion requires,

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SPECIAL SECTION - INTERVIEW

Special MATERIALS & COLOURS SPECIAL SECTION - INTERVIEW

and we can perfectly reproduce the natural effects of materials like tortoishell, wood and ivory.

What are the acetate trends you see coming for A/W 2013/14 – refer to colour, pattern, and the acetate detailing.

Nowadays, fashion trends are based on a number of paradigms which tell different stories but reconfirm, however, the hope for a better future and a better quality of life.

Fashion trends reference the past and the future and allow consumers to express individuality and personal looks.

This feeling is expressed by three main trends we have defined as follows: • Freedom and optimism to escape from reality. Bright colours, playful and joyful combinations of checks, stripes, dots, and geometrical patterns like a carnival. Strong colours like tomato red, electric blue, emerald green, bright coral combined together and in contrast with night black and dark mud.

This colourful look gains theatrical effects with feathers, sequins and glitter.

Colours become more “fun” with a shocking pink, a shining green and a very strong blue often combined with a light lavender and a snow white.

• Library exclusive club. Calm and quiet, take your time to enjoy your own exclusive world. The thought goes back to a spirit made of history, memories and valuable elements. Colours recall sensorial emotions: the perfumes and the tones of luxurious cigars and old brandies. These warm colours come with a classic bordeaux and all the ranges of leather, chocolate, sepia, terracotta and mogany.

• Crystal flake, lightness, serenity. This trend is composed of all the light, soft and fluffy materials. Pastels are updated in shades of aurora pink, delicate peach, ice blue, pale lavender and a vanilla with touches of cinnamon. Metallic

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wefts enrich fabrics and give a frozen look very bright, almost glossy. The protagonist of this mood is a rich, frozen gold with hints of pink, green and blue.

Is Mazzucchelli seeing growth at this time when quality and authenticity is so important to the consumer?

Mazzucchelli is the world leader in the production and distribution of cellulose acetate sheets. The quality of the products and the reliability of the company are very important to consumers to strengthen relationships, confirming Mazzucchelli’s leadership.

Comment on any specific news you have for Silmo this year.

For us, Silmo is a pleasant occasion to meet customers from all over the world.

Mazzucchelli takes care of these relationships visiting customers all through the year to show the latest releases and the custom made products developed to satisfy their needs.

Finally, do you believe that your fine quality acetate and new bio plastic offer is unrivalled in the international market. Comment.

Quality, creativity and innovation have always been Mazzucchelli’s characteristics and advantage compared to its competitors. Mazzucchelli is used to having competitors but thanks to its future vision and interpretation of the market the company has always been a step ahead.

Our quality and aesthetic patterns are the result of more than 160 years of tradition and culture supported by our handcrafting production of the sheeting. Creativity is granted by a large team of very sensitive and knowledgeable people who continuously work in cooperation with international fashion designers and brands.

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© 2013 Mazzucchelli1849 S.p.A.

FROM NATURE TO FASHION.

www.mazzucchelli1849.it

Special MATERIALS & COLOURS

TRENDS FEATURE

TRENDS FEATURE

What’s

next?

Eyewear innovations abound with frame proposals in classic and new materials, exploring a vast and exciting world of design detail, colour and pattern. 20/20 EUROPE explores the new world of materials and colours.

2

013 has seen a rise in the number of materials appearing in frame materials.

The classics such as acetate, horn and gold, have been joined in recent years by state-of-the-art titanium, memory metals and a wide selection of advanced designs in aluminium, stainless steel and monel. While this year, there has been a surge in the popularity of natural materials like wood and horn, and other eco materials, particularly Mazzucchelli’s new bio plastic, M49. For frame details, designers are also looking back into eyewear history, and rediscovering materials that contribute to the decoration of the design: they include leather, and enamel, two classics that were both used in early spectacle design, and new and unexpected additions – from rubber to pressed flowers and feathers and classy gem stones, and a range of beautiful fabrics and textiles, from florals to soft luxurious velvet.

Colour is also an ever prevalent story, and the richness and diverse use of colour in eyewear at this time is part and parcel of the ongoing explorations in materials and how they can be employed in a myriad of different interpretation – be inspired by some of our discoveries in this world of creativity and innovation…

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ic! berlin goes electric!

This month, ic! Berlin is releasing its brand new „electric!“ PVD colour coating.

By using an ultra-thin 1/100mm crystal layer, over 10 times thinner than a single human hair, it is now possible, for the first time ever, says the company, to give stainless steel an exciting rainbow colour finish. No paint, no flaking of the coating, and no problems. Eight new models shine in this new colour range from ic! berlin: find electric light blue, electric light magenta, electric light turquoise and electric violet. www.ic-berlin.com

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TRENDS FEATURE

Giorgio Armani chooses unexpected materials The new Giorgio Armani eyewear collection sets the trend for unmistakable elegance, combining innovation, refinement and experimentation.

For Autumn/Winter 2013, both men’s and women’s eyewear feature accents of velvet – a fabric with a sensual touch that has always been a Giorgio Armani favourite – enhanced with touches of gold.

The quality construction of the frames highlights the unusual and tactile details, creating a collection of timeless and elegantly-shaped classics.

AR8026K is an exclusive men’s sunglass frame. The frame has a modern design, with accentuated corners and temples covered in black, blue or chestnut velvet on the interior. The model is made even more sophisticated by the gold-plated metal details, such as the two circles inside the front, the hinge and the end part of the temples with Giorgio Armani initials. Also special is the dedicated packaging, elegantly covered in velvet to match! www.luxottica.com

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BLAC magic Blac describes itself as the original carbon fiber eyewear. The frames are made from carbon fiber reinforced with titanium. A lightweight frame yet very strong, the Blac brand is described by the company as “the world’s first adjustable carbon fiber frame, with the patent to prove it”. Designed and handmade exclusively by a production team in the Bellinger House in Risskov, Denmark, all the carbon fiber and fibreglass frames in the Blac line are manufactured using the raw material directly in the process. No lacquer is attached providing each frame with a unique raw surface of the woven carbon fiber and fibreglass fabric. www.bellinger.dk

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Special MATERIALS & COLOURS

TRENDS FEATURE

TRENDS FEATURE

Italy’s Immagine 98 chooses exotic wood paired with acetate Typical of the Rye & Lye collection, the women’s frame Cleopatra features a front in acetate and temples in exotic wood. The curving effect of the temple underlines the natural veins of the material. A synthesis of elegance excavated from the past with the appeal of the future, Rye&Lye eyewear is worn by aficionados of luxury and those who appreciate details which are never ostentatious and are appreciated by those who are able to see the real refinement of the craftsmanship. www.immagine98.it

Ray-Ban True to its international status, Ray-Ban maintains its distinctive style while reinventing it collection after collection. For Autumn/Winter, the brand confirms its resolute character and a contemporary spirit that stems from a legendary history.

Early Ray-Bans were created in 1937 with a technological DNA. The Aviators were designed to protect US Air Force pilots from the harshness of high altitude light, but soon became the Hollywood stars’ favourite sunglasses and established cult objects. Over time, the creation of new models with original lenses and shapes, made from leading-edge materials, built a myth that would fascinate entire generations. This season new features focus on evolutions in the use of innovative, high-performing materials like carbon, aluminium and titanium, as well as the exceptional properties of LiteForce, used in the aerospace, electronic and medical industry, first introduced in the past season and demonstrating unique flexibility, lightness and durability. This technology-based comfort takes shape in incredibly contemporary styles in the new line, without ever losing the brand’s unmistakable iconic elements. www.ray-ban.com

J.F.Rey – a classic trend reinvented at Renoma Eyewear Renoma Eyewear launches its latest styles with stitching around the lenses and on the temples, for a totally original design and colour surprise!

Pride of place is given to the famous “mountain shell” concept, the new Ramble and Relic sunglasses that adopt a modern and very quirky style with their nylon seams. Totally “hand-stitched” and taking inspiration from traditional leather pieces, the nylon encounters the metal structure to form a highly original shell.

The choice of threads in very distinctive using colours that emphasise the elegance and “retro” look of the models. www.jfrey.fr

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© 2013 KENMARK GROUP. VERA WANG IS A REGISTERED TRADEMARK OF VEW LTD. KENMARKOPTICAL.COM, 877.545.5963. STYLE SHOWN, ALDORA.

SILMO

HALL 5A, BOOTH C101

Special MATERIALS & COLOURS

TRENDS FEATURE

TRENDS FEATURE

An Independent world…of colour and exploration I-Wear by Italia Independent demonstrates a passion for colour and new innovations in materials. Included in the range is the I-Ultra model, an extra-large, ultra-light design for use outdoors in extreme sports. Practically indestructible, the style features mirror lenses and even float on water thanks to the use of a material called XL-EXTRALIGHT®. Also part of the I-Wear family, I-Stardust, Italia Independent’s line made up of the brand’s bestsellers, is embellished by a special glitter-effect treatment. The metalized microfibers, which come in a number of colours, make each pair unique as they reflect light with constantly different shades. I-I also incorporates a new I-Sport line. Dedicated to those who seek a technologically advanced product, it stands out for its unique performance levels, ideal for both sport and leisure activities, and always with that unequivocal I-I style. I-Sport glasses are made of Superflex©, a special material that is more flexible than nylon and ideal for the slimmest of shapes, yet entirely solid. The use of this special technology has brought about an incredibly resistant model whose arms can take twisting of up to 180°. www.italiaindependent.com

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New combinations of materials for Coppe & Sid Cosmopolitan Eyewear Committed to quality and classic design, the Coppe & Sid optical collection launches its new handmade frames at SILMO, with four new acetate designs featuring the distinguishing lapis lazuli inserted at the temple. Colours are delicate and directional, with pops of brights such as mustard and red. In addition the label will launch the first of its acetate/titanium combination optical styles, two with acetate fronts and two with acetate on front and back, with features such as contrasting matt and polished finishing. www.eyedesignclub.com

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Save time and money!

Purchase your ticket online: www.opti.de/en/tickets

Find it all at a glance: www.opti.de

View what’s coming up. Encounter the inspiration.

Learn how to maximize your success: at opti 2014 the entire optical sector will meet again to bring the future to the forefront. Come and experience the dynamic flair that only this distinctive trade show can pull off!

Special MATERIALS & COLOURS

TRENDS FEATURE

TRENDS FEATURE

W-Eye: hingeless frames in wood and aluminium W-eye™’s fusion of wood and aluminium makes for a unique collection of innovative frames, strongly inspired by nature by drawing from it its flair and exclusive style. A combination of traditional craftsmanship and enhanced technological skill are behind this line of eyewear that is both elegant and unmatched.

Seven sheets of wood and two thin, resistant sheets of aluminium are behind the technological design of W-eye™, making their frames flexible, resistant and extremely lightweight. Each frame is finished by hand with care and passion, allowing for a flawless smooth touch. The absence of hinges is above all a technical characteristic of its design, enabling an even distribution of weight across the nose and along the sides of the head, making them exceptionally comfortable to wear.

Producing eyewear that is ecological and respectful of the environment constitutes a large part of the W-eye™ philosophy. Each phase of production is carried out following strict guidelines to ensure environmental sustainability.

Traditional (cold) bending and gluing techniques are adopted to ensure low energy consumption and only solvent-free water-based polyurethane polymers are used to make the frames resilient and at the same time 100% non-toxic and nickel-free. All W-eye™ frames are certified ISO 9001 and FSC. www.w-eye.it

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Rolf Spectacles launches in horn Wood specialists Rolf Spectacles launch a new natural horn collection at SILMO. “Only carefully selected horn plates of water buffalos are used in the creation of the ROLF horn frames. Embedded in this finest horn is the wooden core of the ROLF frame. This harmonic symbiosis leads to a unique structure, created with the expertise of the Rolf Spectacles craftsmen and women. One special attribute is the tapering of the temples, which is made of pure horn. Through this tapering, every ROLF frame has a flexible fit, and offers the utmost in comfort.” www.rolf-spectacles.com

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Special MATERIALS & COLOURS

BRAND PROFILE

BRAND PROFILE

Back to nature...

with WooDone

e

xplain the creation of WooDone.

WooDone was founded in 2011 by Thomas Oberegger and myself. The first prototypes were made in 2009 by hand. Right now, we have six people in administration, 24 people in production and 23 sales representatives. In addition to that we opened a WooDone showroom adjacent to our headquarters in December 2012. The first drawings and prototypes were developed in 2009 and manufactured by hand. By the end of 2011 the time had come and with little capital and a lot of enthusiasm the WooDone SNC, Oberegger Thomas and Klaus Tavella was founded. We launched at Opti 2012 in Munich. Our goal was to be able to offer a functional, high-quality and attractively priced wood eyewear collection with a strong, Italian design. This was not a simple task. A specially developed method was developed so that the front part and the temples could be cut from one piece of veneer. Furthermore, we developed, a spring hinge that was built into our wood glasses that was not visible from the outside. The final step was to achieve the right surface treatment; this was one of the most costly procedures. Together with a local supplier we developed a special finish

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One of a number of growing brands specialising in wood eyewear, WooDone is an Italian label, founded in the Southern Tyrol.

As part of our edition on materials and new trends, 20/20 EUROPE spoke to co-founder, Klaus Tavella.

that is water-resistant, hypoallergenic and easy to maintain and which was subsequently used for EU-certified wooden toys. We felt it was also important to convince not only the end consumer about our amazing glasses, but also the optician. With more than 60 steps the plywood frame we created became known as “Handmade in South Tyrol�. In August 2012, finally we achieved what we had set out to do. We had created the perfect functional, high-quality and attractively priced wood glasses - WooDone was ready to conquer the market.

Explain the wood you work with from a technical point of view - the choices, the choice of colour, is it ply layers or what is the construction, how much handcrafting v machine work and so on.

The wood glasses from South Tyrol (Italy) are 100% made from natural wood.

Only the newly developed spring hinge is made of a special alloy, to improve the durability of the hinge function. The front part and temples are made of a piece of veneer wood, thus ensuring that the structure of the wood runs continuously through the entire spectacle frame. For this reason, no external interruption

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BRAND PROFILE

is visible between the front part and temples. The wood glasses weigh only 13 grams. All our wood eyewear can be worn both as prescription glasses or sunglasses. A simple cold-glazing with plastic lenses is very satisfactory. And the frames are all made entirely in Italy.

Summarise the collections you will present at SILMO this year.

At SILMO, we are presenting six new unisex models: Rea, Artus, Cameron, Angus, Sirona and Kaley, sophisticated frames that interpret the latest fashion trends in the style of WooDone.

At SILMO we will also launch the version we are calling „BLING“: for the first time all WooDone glasses are available with a special outer Galenit coating; this is a mineral powder that gives the spectacular brilliance of quartz and that, in the light of the sun, lights up a thousand reflections. The brilliance of the stone brings out the strength of the wood to create a valuable accessory and a truly spectacular effect.

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Special MATERIALS & COLOURS

BRAND PROFILE

BRAND PROFILE

Where are your key markets at present?

At the moment, our main markets are Germany, Italy, Switzerland, Austria and France. We have over 1,000 partners worldwide. We also have three importers for the Asian and Middle Eastern markets.

What are your targets this year and next.

This year we have already gone beyond our goals. To date, approximately 10,000 glasses were produced and sold. For next year, we would like to produce more glasses of the highest quality and work with the American and Russian markets.

The growth of wood frames has been very big in the last 24 months. Please comment. Where do you position your collections?

Wood glasses are becoming more popular with end customers. First, they are very easy and comfortable to wear; our glasses do not slip as we have the special paint finish. Our retail price to the end customer is between 400-500 euros. We are aiming at a price that is not too high as we want as many people to have the opportunity to wear our wooden glasses.

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The optician always asks about wood; sometimes they are not very easily convinced about working with a wood frame and fitting the lenses. What do you say to that?

From the experience of our partner opticians we know that it is quite easy to fit the WooDone frames with lenses. Our wooden frames must actually not be adjusted, if it should nevertheless be necessary, we just do it at the same way as we do it with a traditional frame, heating and using more caution as with a traditional frame. Furthermore, the assembly of the glasses is very easy and can be done easily.

Please add details about the company activities at SILMO and beyond.

At Silmo, WooDone will not only amaze you with the new collection, but also with our new stand, a real chalet in the South Tyrolean style that will bring a bit ‘of the South Tyrol to Paris and confirm the strong identity of our brand; we are very proud of our roots and traditions.“ WooDone will also participate at the optical fairs in Munich, Milan, New York, Shangai, Korea and Hong Kong in 2013/14. www.woodone.it

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Done by nature, designed for your eyes.

New collection – wooden eyewear from South Tyrol / Italy www.woodone.it

Autumn Winter Collection 2013 Esra Rotthoff meets

ADVERTORIAL 18th of July The 18th of July was a really hot day. Rattling around in my head was the idea of portraying my friend Maira for an exhibition in Istanbul. We went to her place and took some really cool shots of her surrounded by personal items that are important to her – being of Brazilian background, a business women as well as a model living in Berlin. She talked to her boyfriend Ralph, and it turned out that he had just shot the catalogue pictures of his new sunglasses collection. Spontaneously, we decided to show up at his place and take pictures at the amazing roof terrace of the building.

When we arrived, Ralph, Friedrich and Sven, were sitting together in Ralph´s apartment having some traditional Japanese tea, out of beautiful porcelain cups. We had never met before, so we talked for a while. Sheetmetalglassessalesman, Ornamental Hermit, Cleaningmaster, Model and Photographer...

I found this group of people so diverse and quickly felt the potential for spontaneous playful shots on a beautiful afternoon.

All these fantastic pictures were already popping into to my head: -YPLKYPJO»Z NVSKLU ÄUNLYUHPSZ :]LU»Z HMÄUP[` [V ZVHW 9HSWO»Z Z[YVUN vision for design and his art-like conception for glasses, Maira’s beauty and her idea of bringing us all together to make some real magic happen.

We started straight away. It was amazing how this group enjoyed dressing up, using stuff that was just lying around so that L]LY`[OPUN ÅV^LK PU[V WLYMLJ[ OHYTVU` Everything became possible: Water pouring down from urns onto faces (Friedrich, page 13), jumping up high in the air - in your underwear - with suitcases (Ralph & Friedrich, page 10/11), sitting and staring into emptiness together from the top of a building (Ralph & Maira, page 7), soap trickling down a face (Sven, page 21), holding a skull in a designer dress (Maira, page 17) and wearing shrill killer pink (Ralph, page 18/19) …

The background: Berlin, the city we love. Just perfect.

After sunset, we had the best time watching the pictures we just ZOV[ YLÅLJ[PUN [OL TVZ[ ILH\[PM\S WYVJLZZ OH]PUN H ILLY HUK fabulous Asian food on the terrace. ;OH[ PZ OV^ 0 SV]L [V ^VYR PU [OL TVTLU[ UV ZWLJPÄJ WSHU ^P[O amazing people, just spontaneously. It is a perfect balance in contrast to the sometimes very thoughtful and properly staged photography I usually do.

The day was like a dream, so I had a dreamless night, but I woke up with a smile. A very productive day that I never want to miss.

Having published this together, shows how easy it can be to collaborate, when people are free enough to play.

Esra Rotthoff, Photographer

ÄUK TVYL LSLJ[YPJ WPJZ VU ^^^ PJ ILYSPU KL

NEW PRODUCTS

New Directions

From top: Emporio Armani EA4022B “Kajal” by Luxottica. Directly from the catwalk, the Kajal model is inspired by the Emporio Armani women’s autumn/winter collection. The front consists of a single lens with wraparound “shield” shape, lightened by the faded pastel shades. The jewel-temples, prominent and rounded, are enhanced by coloured Swarovski crystals and gems, forming a motif of eastern inspiration. Available in three colours: pink, light blue and pale green; DG 3166 from Dolce & Gabbana by Luxottica takes up the popular lace trend for an ornate reminder of the brand’s Sicilian passion

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NEW PRODUCTS

Clever colour and detail, exciting use of materials and constant innovation in frame technology…..don’t miss out on our selection of some of the best glasses and sunglasses, coming up for 2014….

From top: Valentino’s Rockstud comes in black or red.

This elegant refined decorated style features tiny crystals and elegant studs on either side of the front piece. Produced by Marchon; from the new Renoma Eyewear Collection, R1081 and R1082 offer a special combination of metal with nylon stitched into the frame structure. Produced by French designer, J.F. Rey; Spokes by X-Ide features a front in metal with innovative two-tone side pieces in bright nuances, made in silicone, a non-allergic, transpiring and biocompatible material. The silicone sheath can be turned with a simple movement to change the colour of the side piece, its shape can also change depending on its position

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international eye fashion 49

NEW PRODUCTS

From top: Model Beauty (Multi Magenta) from RVS by V. the Turkish independent label, showing experimental flair in acetate colours and colour pairings; the new Ludlow by Rebecca Minkoff, produced with Shane Baum for Baum Vision. The new style features a metal temple with geometric shapes and pyramid studs integrated into the front of the frame

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J端rgen Vogel Actor & Musician from Berlin

gloryfy DeJaVu Halunke

by J端rgen Vogel

NEW PRODUCTS

From top: Judy by theo is one of four new exciting styles from theo designer Patrick Hoet. With the Divas, the emphasis is always on the inside of the frame because divas like to hide behind their sunglasses, using it as a mask or a shield. The new electric collection from ic! Berlin features bright colours to brighten every day!

The collection includes 8 new models in 4 new colours, blue, turquoise, magenta and violet; Kilsgaard 51.7/7 is one of the new styles launched by Kilsgaard for Silmo. The combination of acetate and aluminium offers contemporary unisex styling

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EXPAND YOUR FIELD OF

THE COMPLETE EYECARE EVENT

EDUCATION: OCTOBER 2–5, 2013 | EXHIBITION: OCTOBER 3–5, 2013 Las Vegas, NV | Sands Expo & Convention Center | www.visionexpowest.com

LENSES & PROCESSING TECHNOLOGY

MEDICAL & SCIENTIFIC

EYEWEAR & ACCESSORIES

CONTINUING EDUCATION

BUSINESS SOLUTIONS

NEW PRODUCTS

Clockwise, from top left: Made in Denmark, Bellinger’s Spiral model 52009 features metal front with acetate temples; Evo Tec 4805 by OGI Eyewear is designed for smaller faces; the 4805 offers distinctive styling and flexibility without sacrificing strength. Exclusive colouring processes ensure an exciting choice of tones; Camden by Henry Jullien, an all acetate style, the first ever in the French company’s collection. Simple lines combine with a discreet logo and comfortable flex hinges. 2 shapes for women and 2 shapes for men

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NEW PRODUCTS

WOOD EYEWEAR 2009

STONE EYEWEAR invented 2010

PURE HORN SILMO 2013

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international eye fashion 55 www.rolf-spectacles.com

NEW PRODUCTS

From top: The Gentleman II by Maybach offers delicately luxurious styling; a classic panto shape, the elegance of these frames is defined by clear, fine lines. The MAYBACH logo, stylish and discreet, is found on the temple; the VANNI Surf-ing collection boasts exciting surface treatments on metal frames. The Surf-ing effect uses 3-D colouring – a real first in eyewear – to produces a frame that looks like fabric but feels normal when touched; Hutchings by SALT Optics is a classically curvaceous sunglass shape available in this pretty tortoise with narrow contrasting metal temples

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EYEGLASSES AND SURROUNDINGS Extraordinary stories of revolutionary inventions The collections of the Museo dell’Occhiale in Pieve di Cadore

Texts by Alessandra Albarello Fabiano Editore

30 €

(postage excluded)

Thanks to:

Museo dell’Occhiale – Pieve di Cadore

The story of eyeglasses and other eyesight-related items can be told in many ways. The book “Occhiali e dintorni” (Glasses and beyond) mainly tells this story through the images of the extraordinary collections housed at the Eyewear Museum in Pieve di Cadore (Belluno): over four thousand pieces displayed in alternation within a futuristic environment, designed in collaboration with architect Alessandro Mendini. The book’s various chapters lead us along the winding path of the transitions from one epoch to the next, from one context to another, creating a sort of continuity between the past and present, between tradition and innovation. The interpretations are varied and represent a simple gateway into the fascinating world of one of the most important senses: eyesight. The words, therefore, only serve as a pretext for expressing the importance of an invention as revolutionary as that of eyeglasses, not only in terms of aesthetics and functionality, but also in terms of culture. Their creation, in fact, which took place in Italy during the thirteenth century, was mainly intended to serve a practical purpose, above all that of allowing the monks to consult the sacred texts and perform their work as scribes. Eyeglasses are objects that have undergone numerous transformations over time, lending themselves to various, often contradictory, interpretations. They are necessary yet superfluous, they are physical aides as well as fashion accessories.

They have been continuously reinvented throughout the centuries and epochs, as well as with each new fashion trend, becoming symbols of social change, defining extreme looks and acting as signs of belonging and of rebellion. Adored by rock stars and movie stars alike, they have even gone on to become objects of legend and imagination. The book “Occhiali e dintorni” (Eyeglasses and beyond), therefore, celebrates an invention that has changed the way we see and observe, while also exploring the relative situations and contexts that have given rise to these functional, aesthetic and even merely symbolic objects. Objects which, to this day, still represent an unparalleled paradigm of beauty, ingenuity and craftsmanship.

FGE S.r.l. - Reg. San Giovanni 40 – Canelli (AT) – Ph. +39 0141 1768908 - Fax +39 0141 1768900 – www.fgeditore.it To order, please contact: ordini@fgeditore.it

N EW S

KK318 col. 04

SILMO 2013KAOS: A FULL COLOR COLLECTION! At Silmo 2013, Kaos, the famed brand by Area98, will take your breath away with a full collection dedicated to the Native American universe: kaleidoscopic patterns, new colors, young and defined shapes are the distinctive elements of vibrant and original models.

Color is the key player in the ten new frames with hues ranging from fluorescent lime green and fuchsia to yellow and orange in the most intense hues. The multilayer acetates are manufactured with interlaced lines reminiscent and inspired by Native American motifs, here reinterpreted in a modern and timely fashion according to the spirit of Kaos.

Together with plastic, also used to create small decorative circles on the temples, the metal, used not only in the frames, but also to create fun zigzag details, makes a glorious comeback.

The shapes are fresh and lively, dedicated to a unisex target: the round panthos is reinterpreted with geometric engravings on the front and unusual color combinations in the temples, while the squarer shapes play with the contrasts between materials and faded colors.

Bright colors, unusual shapes, unusual combinations of materials: the new Kaos collection is getting ready to impress and succeed with its lively and irreverent mood! www.area98.it

KK322 col. 03

IMAGO ULTRALIGHT COLLECTION FEATURING ULTEM At IMAGO we are always curious and open-minded about innovations, advancing technologies, and new trends. When a few years ago we heard about a new plastic material called ULTEM, we immediately considered its potential as a raw material for our frames. ULTEM is extremely resistant against heat and keeps its shape reliably. It also holds up extremely well under tension and is highly resistant against UV rays. It is for these reasons that ULTEM is increasingly employed in medical engineering as well as in the electronics and aviation industries. As eyewear designers our main focus is -- next to its technological advantages -- on the aesthetic and lightness of the material.

Through the fusion of ULTEM with ultra-thin surgical stainless steel we created a unique, technologically advanced, and consummately designed product. Its subdued colouring gives the collection a look of elegant understatement. Each frame weighs approximately 9 grammes, making it a lightweight which provides excellent comfort for its wearer. In summer 2013 the IMAGO ULTRALIGHT collection was launched with a range of seven shapes in seven subtle colours. Sales success up to this point shows that IMAGO has taken the right path. Further models in new colours are already in the developing stages and are waiting for their great entrance into the eyewear world in January 2014. www.imago-eyewear.com

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A NEW LAUNCH AT ROLF SPECTACLES The HORN frame from ROLF Spectacles is purely natural, like all ROLF products, and meets high quality standards. The manufacturing process involves complex, precise handiwork, and requires not only dextrous skill, but also experience and high technical know-how. The manufacturing process resembles a work of art. A one of a kind item is produced entirely in-house in Tyrol. ROLF makes no compromises in its design – it’s obvious that neither metal nor other additional materials are used. Only the select horn plates of water buffalos are used in the creation of the HORN frames.

Embedded in this finest horn is the wooden core of the ROLF frame. This harmonic symbiosis leads to a unique structure. One special attribute is the tapering of the temples, which is made of pure horn. Through this tapering, every ROLF frame has a flexible fit, and offers the utmost in comfort. ROLF HORN frames are extremely light, and are perfectly suited for allergic consumers due to their skin compatibility. The striving for perfection, love of detail and the precision in their creation make every ROLF HORN frame one of a kind – unique and timeless. www.rolf-spectacles.com

THE LAUNCH OF GLOSSI EYEWEAR, A NEW COLOURFUL, AVANT-GARDIST AND EYE-TUNER COLLECTION GLOSSI arrives in Europe with a unique look and technique. Both the optical and the sunglasses collections bring a refreshing … to the market. GLOSSI conveys cheerful retro design appeal with bright, eye catching colors and transparent layering effect.

Each model is designed and constructed with attention to Fashion, Style and Detail, not compromising the comfort level of the eyewear. Part of the GLOSSI collection uses exclusive mirror coating technique to create unique frame-fronts designs which no other brand has. The entire sunglass collection receives ZEISS lenses to provide the best possible UV protection. But GLOSSI eyewear is not only Trendy, it is also very Technical. The collection is made from an exclusive and patented material called NCP™ (Nylon compound) which provides Stability and allows the eyewear to stay in shape. This strong, yet flexible NCP™ also provides comfort and weightless pressure on the face. Added to the Titanium temples, the patented screw less hinge and the stitch-lock mechanism, those unique techniques bring extra flexibility to the frame for a maximum comfort and the absolute pleasure of the wearer. GLOSSI is a must see collection whether you are looking for an Exclusive High-End collection or a Trendy collection. www.urband.com www.glossieyewear.com

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OKO BY OKO PARIS NEW METAL PREMIUM LINE SILMO 2013 ‘LIBELLULE’* (DYS 8) Like a wish or a desire to stop and to lean over what nature has best and nicest to offer, the frame ‘Libellule’ conveys poetry, romanticism and softness. The graphics of the side-pieces, membranous and hemmed, inspired from the wings of a dragonfly, brings fluidity, lightness and air movement thanks to a subtle mix of openwork, space and matter which brings an additional soul and creation to it.

What are its characteristics?

This circled frame manufactured in France plays the card of the chemically cut, openwork, curved and hemmed steel to bring more fluidity, more lightness and more movement to the side-pieces provoking metallic lace effects. Recapturing the codes of the dragonfly wings, the contrast of fragility is enhanced by cutting, curving and hemming all in fineness – and by the force and the presence of the metallic structure standing. ‘Libellule’ is definitely a frame all in contrast and all in poetry.

With a butterfly face designed with soft curves, with acetate ear stems inspired from insects antennas and with side-pieces inspirited from the wings of a dragonfly – this ‘Libellule’ is 100% a designer frame. In order to emphasize the structure and the volume of the frame, the designer has played with openwork spaces and empty matter spaces to give as much depth as possible – as well as duotone color choices inside/out which bring even more life and reality to the air look of the dragonfly ‘Libellule’.

‘LIBELLULE’ (DYS 8) is a frame proposed in 6 colors. *Dragonfly

www.lescreateursdelunettes.fr

Pour sa quatrième participation au Silmo, ZILLI Eyewear confirme sa place à part sur le marché de l’eyewear. Chef-d’œuvre de technologie et de créativité, la nouvelle collection corrobore l’élégance luxueuse chère à la maison française. ZILLI s’entoure des artisans les plus réputés: ateliers japonais pour la maîtrise du titane et des acétates, fabricant français pour les verres.

ZILLI Eyewear est aujourd’hui présent en France, Italie, Chine, Koweit, Arabie Saoudite, Émirats et Russie.

Limitless Six nouveaux modèles viennent étoffer la ligne Limitless.

Façonnée dans un monobloc de titane pour offrir légèreté maximale et robustesse, chaque paire offre des branches en acétate de cellulose poli à la main pour une douceur égale à celle des doublures en soie emblématiques de la Maison.

Le montage nylor est reconduit: rendu encore plus léger, le modèle ne fait alors plus qu’un avec son propriétaire.

Six formes de verres sont proposées pour les 12 références de la collection optiques - compatible avec des verres progressifs. Ovale prononcé pour un esprit pilote ou propositions plus classiques pour s’adapter aux différentes morphologies.

Le verre platinium Exclusivité mondiale réalisée par un fabricant français pour la Maison ZILLI: le verre platinium. Du platine appliqué sur un verre polarisé pour un effet miroir exceptionnel.

ZILLI Eyewear compte désormais 35 références. Pour Harald Heider, Directeur du département lunettes: “ZILLI Eyewear connait une progression remarquable.

Qualité et technicité nous permettent en effet aujourd’hui d’être présents dans une cinquantaine de points de vente très exclusifs, avec Hong Kong comme premier marché.” www.zilli.fr

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Benedetta Terenzi

L’occhiale da necessità a virtù Uno strumento ottico fra design e moda nell’incontro con i protagonisti

Interviews by Benedetta Terenzi Fabiano Editore

90 €

(postage excluded)

Technical assistance by Mario Casini Thanks to: AIO ANFAO Camera Nazionale della Moda MIDO Università di Firenze

FGE S.r.l. - Reg. San Giovanni 40 – Canelli (AT) – Ph. +39 0141 1768908 – Fax +39 0141 1768900 – www.fgeditore.it To order, please contact: ordini@fgeditore.it

VIEW FROM THE US

Materialistic M

aterialism and a heavy hand when it comes to depending on rainbows of colour can often be seen as downsides to a person’s focus. That certainly shouldn’t be a consideration when it comes to the venerated object of…EYEWEAR. Considering the actuality and relationship of design-to-size-to-function both materials AND color weigh HEAVY in eyewear.

And that’s fine with me! Stateside we devote two separate main features a year to considerations of the materials used in eyewear and both those issues harp on about the continuous evolution of those materials and the colors used to both attract attention and indulge the demands of an object being worn on someone’s face.

Back when I started at 20/20 some 15 years ago the mainstay was metal frames in gold and silver with the bulk of zyl styles delivered in either tortoise or black.

Study for a moment the starkness of that sentence…metal (usually Monel), silver, gold, tortoise, black. Good grief, we’ve basically exploded with excitement since then. Innovations have included titanium, memory metals, wood, graphite and carbonfiber and that just scratches the surface as regards materials. And then there’s the matter of true and worthy strides being made when it comes to the greening of those material sources.

And colour makes the actual material explosion seem like a whimper. Name the color and there’s a high profile frame to go with it. Unheard of forays such as white and grey and green and purple are now the order of the day. Classic eyewear heritage tones such as crystal and clouded crystal have resurged, strengthened by the re-emergence of classical shapes such as the P3 and the clubman/clubmaster.

Medical device? Yeah, don’t discount that aspect for a second…but…luxuriate in the powerful factor that the eyewear you dispense is now at the forefront of technology and style. Have the best of times in your materialistic optical world.

James J. Spina, 2020 USA Editor in Chief

62 20/20 Europe

S E P T E M B E R 2 01 3

SEPTEMBER 2013

BAUSCH+LOMB ON THE LAUNCH OF PUREVISION2 FOR PRESBYOPIA CE: SERIES CONTINUES NEWS AND INNOVATIONS

SEPTEMBER 2013

EUROPEAN LENSES +

TECHNOLOGY

BAUSCH+LOMB ON THE LAUNCH OF PUREVISION2 FOR PRESBYOPIA CE: SERIES CONTINUES NEWS AND INNOVATIONS

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September 2013

INTERVIEW Bausch+Lomb launches PureVision2 for presbyopia in the UK

CONTINUING EDUCATION Working with the Dry Eye Patient

By Linda Conlin, ABOC, NCLEC

INNOVATIONS News and products

I

t’s that time of year again! SILMO is the European meeting place for optical companies around the world, and this year promises special news and launches, including a new product by ADLENS, specialists in variable focus eyewear. Also in this issue, keep apace of contact lens technology and working with the Dry Eye Patient (Page 70) to ease and manage symptoms.

Finally, read about Bausch+Lomb’s PureVision2 for presbyopia launch at the BCLA in June where European Lenses & Technology interviewed Cheryl Donnelly, Director, Medical Affairs Vision Care, EMEA, and Ian Cox, Director of Lens Design, Optics and Advanced Technology, Bausch+Lomb.

Clodagh Norton, EDITOR

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Interview

New insight, new innovation

Cheryl Donnelly Director Medical Affairs Vision Care, EMEA, Bausch+Lomb

Ian Cox Director of Lens Design, Optics and Advanced Technology, Bausch+Lomb

Bausch+Lomb launched PureVision2 for presbyopia at the BCLA in June this year. European Lenses & Technology spoke with Cheryl Donnelly, Director, Medical Affairs Vision Care, and Ian Cox, Director of Lens Design, Optics and Advanced Tooling, during the event in Birmingham.

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O

utline Bausch’s activities at the BCLA this year.

Cheryl Donnelly: Bausch+Lomb selected the BCLA as the place for the global launch of PureVision 2 for prespyopia in 2013. This lens is the latest addition to the PureVision 2 family.We have also conducted a podium session discussing the Bio-inspired innovations, and how we have been able to launch two revolutionary products, with Biotrue MultiPurpose Solution, two years ago, and Biotrue ONEday, this time last year.

It has also been an opportunity to discuss new data on these two products. One of the studies describes that after using Biotrue MPS, patients intending to dropout of CL wear due to discomfort and dryness reduced their intent to drop out. This is very encouraging for the contact lens

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Interview

industry; as a manufacturer, we are trying to provide practitioners with every tool we can to try to ensure that the drop-out rate is down to a minimum.

At the BCLA, we also had the opportunity to re-establish the benefits of the Biotrue ONEday brand.The lens is designed to give our patients comfortable vision, and it is in response to an unmet need where patients report issues of discomfort and consequential possible dehydration blur; this lens is going to fill a gap for our contact lens patients and also our contact lens practitioners’ lens portfolio.

It is also our 160th Anniversary this year, and we saw our involvement at the BCLA as another opportunity to reflect on this achievement. With 1000 delegates on some days at the BCLA, it was an event that gave us an opportunity to reach many clinicians from the UK and abroad.

Can you comment further on the benefits of the new PureVision2 for presbyopia and refer to any clinical data?

C.D.: When you ask clinicians about correcting presbyopia successfully with contact lenses, it is still a huge opportunity as the majority of Eye Care Professionals are reluctant to prescribe multifocal lenses. Clinicians from France and the US we asked wanted improved near and intermediate vision without compromising the distance clarity in any way. Obviously, from a clinician’s perspective, they want to meet the demands of the patient with a lens that is easy to fit, taking up less chair time, all the time knowing that they will have a positive outcome for that patient. So that is what we said to our design team –, we need to be able to give our patients clarity of vision in the real world and, from a practitioner’s perspective, we need to make it predictable,

and ensure that we can deliver that quality of vision every time, with less chair time.

Give some background into the R&D and results of clinical trials.

Ian Cox: At the end of the day, what the practitioner and the patient care about is that the CL technology they are using works, and that it works better than whatever products are already in the market today. And while multifocals are more difficult from an optical point of view to design than toric or single vision lenses, we thought we could make a better lens. But we did recognise that the tools we had been using up to this point to design our PureVision MultiFocal really represented the state of the art but that we needed to look for new tools to take a major step forward.

So when we sat down to design the new contact lens, we looked carefully at what new tools we could bring to the table. We looked at the new wavefront sensors which are a measurement device that allows us to measure exactly what the multifocal power profile is across the lens so we know exactly what we were making.

Secondly, we recognised that our design technique – the same one that everyone else in the industry currently uses – relies on a lot of computer modelling, but we are doing that on a single computer model that represents the average eye of the population. And in doing so it is almost like trying to design a new item of clothing with just one mannequin that represents the entire population. You can do it, but you will see quite a varied result when you are actually trying to fit real people with that one style of clothing, and as we have seen with our current multifocal product in the market, when practitioners try to fit it across the population they will see a varied result.

That is where the predictability portion came into play.

We changed the way we do our modelling, and gathered data across over 180 eyes and built up a database of all of the parameters of real patient eyes. And then we built computer models for every one of those eyes. We tested across the different eyes – for each aberration profile… typically this was about 60 eyes that we would put against the design and we would run that through the computer.

And so now we were making our design choices based upon the design that was the most robust and the most predictable across that full population.

It was like doing a virtual clinical every time we ran this through the computer. That also saved us an enormous

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amount of time rather than having to do as many real clinicals in the early design phase of the project.

Once we had come up with the final design, we wanted to ensure that we were replicating that design across all of the powers.

While we know that we were making very consistent products in terms of every lens you got was exactly the same….what we found with our PureVision Multifocal lens that had been developed around 10 years ago…as we were making it across the different powers, from plus powers to minus powers, the power profile that we were making actually did vary due to the inherent spherical aberration caused by the overall base power of the lens. And that was unintentional. Now with our new metrology technology, for PureVision 2 For Presbyopia we could recognise the impact of inherent spherical aberrationand the need to correct it. We actually designed every different lens power slightly differently so that when we built the final lenses they all had the same power profile, regardless of whether you were treating a myyope or a hyperope. And so the final product that we delivered for clinicals was based upon a full population and was consistent across the power range, regardless of the power required for correction.

When we did the first external clinical testing at this point the feedback we got was very successful.This was both in terms of the ease of fitting, but also the patient response.

We addressed the comfort compared to our current product by including the ComfortMoist features of our PureVision 2 HD spherical lens, thinner center thickness, thinner edge thickness and a surfactant in the packaging solution. In a large clinical study thirtynine ECPs (from 10 countries) refitted 422 existing soft contact lens wearing presbyopes into our new multifocal lens design and we found the new lens to be a comfortable product with 89% of the patients confirming that PureVision2 for Presbyopia was a comfortable lens.

Expand on that result if you can.

C.D.: The database in one of the studies was given from patients who were happy with their current multifocal. So for them to then rate this new lens as more comfortable or as comfortable as their current lens was a quite impressive response.

We checked visual quality and acuity specifically.The patients were also asked specific task driven questions and that enabled us to get their views on their quality of vision when doing activities

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such as computer work; the data was up in the 80s and 90s regarding these types of tests for task-driven quality of vision.

Where is the new lens launching?

C.D.: The new lens has been launched in the UK, France, Canada, the Nordic countries (Norway, Sweden and Denmark) Benelux and other European countries will launch through 2013.

Our strategy to bring the lens to the practitioner is dependent on the country but we do find that the best way to learn about this particular style of multifocal fitting is through peer to peer education and this is something we very much encourage.We can deliver the technical aspects but it is essential that those who are already fitting the lens talk with those who are looking at choosing it as a new option for their patients.

Comment on progress in the PureVision2 and Biotrue portfolios in general.

C.D.: The PureVision2 family has been very successful in the region. Our lens design team, whether it be for the PureVision family or the Biotrue family, makes sure that we have a lens design and a material that is going to suit our patient’s needs. Whenever we have an innovation it is in response to our patient’s needs, or it is something where we feel that there is room for improvement to give our customers a much better experience. So the toric lens is doing very well, a design we launched 18 months ago and certainly the feedback we have is this new presbyopia lens will indeed complete the family, giving ECPs the confidence to know that they will get the quality of optics across all three products, to deliver the consistency of visual quality for our patients.

Comment on the ongoing roll out of new innovative products at Bausch+Lomb.

C.D.: We have a very healthy pipeline. And we are always looking at working on the next innovation so this remains an exciting time where we are making great progress in terms of answering the needs of the patient.

September • 2013

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EUROPEAN LENSES & TECHNOLOGY

Continuing Education

Working with the Dry Eye Patient

By Linda Conlin, ABOC, NCLEC

suffer constant discomfort from eye irritation, and longer healing time if they have had refractive surgery. Symptoms include persistent dryness, scratchiness, burning, foreign body sensation, and blurred vision, light sensitivity and, surprisingly, tear overproduction.

Fifty percent of contact lens dropouts are associated with discomfort from dry eye1. The syndrome is more common in smokers and women, especially following blepharoplasty that resulted in incomplete lid closure.2 According to the Allergan Dry Eye Survey in March 2011, 48% of adult Americans regularly experience symptoms of dry eye. The incidence of dry eye symptoms was 42% in women ages 45 to 54. In adult’s age 55 and older, 30% of men and 19% of women had symptoms for more than 10 years. In spite of the high incidence of the problem, however, 69% of survey respondents reported that they did not seek treatment from an eye care professional.3

Learning Objectives: Upon completion of this program the participant should be able to: 1. Gain knowledge of ocular anatomy and physiology through an understanding of dry eye syndrome and its causes and symptoms.

2. Understand how to manage dry eye syndrome using a range of options from over-the-counter treatments to surgical intervention.

3. Learn about contact lens fitting considerations for patients with dry eye syndrome to increase comfort and wearing time.

H

ow is it that drying can affect an organ that has its own irrigation system? The eye is such an organ, and almost half of adult Americans are dealing with dry eye syndrome.

Knowing the causes, symptoms and treatments for dry eye provides the tools for increased patient comfort and contact lens wear success.

Dry eye syndrome is the lack of sufficient lubrication and moisture on the surface of the eye because of decreased quality or quantity of tears. As a result, patients

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CLIDE With the prevalence of the syndrome an acronym developed, but unlike most acronyms, this one- CLIDEdescribes describes two issues. The first is for the condition known as Contact Lens-Induced Dry Eye, and the second is for the causes of dry eye: Climate, Drugs, Environment.1 The acronym becomes a handy tool when we understand the causes of dry eye.

The incidence of dry eye increases in dry, dusty, windy and cold climates. Of the top 20 U.S. cities for dry eye, Las Vegas

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Continuing Education

ranks first and five Texas cities are included in the group as one might expect, but so were Boston and Newark, NJ.3 Dry eye is so prevalent in Texas that a vision center specializing in dry eye treatment sponsors a Dry Eye Index on the local news in Amarillo, much the way other cities report heat indices or wind chill factors. The Dry Eye Index indicates grades of environmental conditions that result in dry eye symptoms progressing from “clear” to “comfortable” to “uncomfortable” to “miserable”.4 In these cities, the effects of drying can take dramatic turns, especially for individuals working outside. Denver, also on the top 20 list, had a windstorm during a baseball game that affected Atlanta Braves first baseman, Freddie Freeman. Dust and dirt blew everywhere. Freeman changed his contact lenses six times during the game and wore sunglasses. At some point during the lens changes, he scratched his cornea, forcing him to wear glasses until the lesion healed. During that time, Freeman’s batting average dropped 50 points. He finished the 2012 season with an average of .259 versus .282 in 2011.5 Drugs-such as antihistamines, antidepressants, antihypertensives which are frequently diuretics, Parkinson’s medications and oral contraceptives-can result in dry eye as a side effect. Aside from climate, environments with dry heat or air conditioning can contribute to dry eye. Other

factors that produce dry eye include insufficient blinking as can occur with computer use, long term contact lens wear, eyelid disease, tear gland deficiency, aging, menopause and diseases such as lupus, rheumatoid arthritis, ocular rosacea and Sjögren’s syndrome.2 (Figure 1) Sjögren’s syndrome is a disorder of the immune system characterized by dry eyes, dry mouth and fatigue. It is commonly associated with rheumatoid arthritis and lupus, and results in a decreased production of tears, saliva and sweat. It occurs more often in women over age 40, and is treated with increased water intake, eye drops and drugs.6 Sjögren’s syndrome gained national attention in the late summer of 2011 when tennis pro Venus Williams, then 31, announced she suffered from the syndrome and its symptoms. Williams cited fatigue as the reason she withdrew from her 13th U.S. Open.7 TEARS The quality and quantity of tears are the critical factors in dry eye syndrome, so let’s look at the source and composition of tears. The tear film consists of three layers: lipid, aqueous and mucin. The outer, lipid layer is oily and prevents the evaporation of tears. The oily layer is manufactured by the meibomean glands located on the lid margins. The middle, aqueous layer is the largest portion of

Figure 1. Causes of dry eye. http://www.novartis.com.ph/images/diseases-conditions/dry_eyes_01.gif. Accessed March 3, 2013.

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Figure 2. Layers of tear film. http://www.aoa.org/images/dry-eye.gif.

Accessed March 3, 2013.

Figure 3. Dry eye classification. http://www.jdosmp.org/des_img/Picture5.jpg. Accessed March 3, 2013.

the tear film, contains dissolved sticky proteins or mucins, and supplies oxygen to the cornea. The lacrimal glands above the outer canthus secrete this layer of the tear film.

The inner, mucin layer-which is produced by the goblet cells in the conjunctiva- keeps the highest concentration of mucins at the surface of the eye. Mucins help stabilize and spread tear film, which prolongs break up time.8 It’s easy to see how poor composition or inadequate production of any layer of the tears could lead to insufficient lubrication and moisture on the surface of the eye. (Figure 2)

the eye by observing how much of the filter paper became wet through capillary action. Fifteen millimeters or more is considered normal, nine to 14 millimeters indicates mild insufficiency, four to eight millimeters indicates moderate insufficiency and less than four millimeters indicates a severe condition.10 In conjunction with the Schirmer test, applying fluorescein drops will indicate whether tears can drain through the lacrimal duct into the nose.11 A similar procedure is the cotton thread test. The practitioner uses a chemically treated cotton thread instead of filter paper.

The thread changes color as it moistens. The practitioner then measures the length of the color change on the thread.

Lengths of less than 10 millimeters indicate dryness. The advantages of the cotton thread test are that it indicates results in 15 seconds as opposed to five minutes, and it does not require anesthetic drops.12 The B.U.T. (Break Up Time) test evaluates tear quality by measuring how long it takes for dry spots to appear on the cornea after a blink. The ECP applies fluorescein to the patient’s eye and then observes the tear film after a blink while the patient tries to avoid the next blink. The practitioner counts by seconds until a dry spot appears.

A break up time of more than 10 seconds is normal, from five to 10 seconds is marginal, and less than five seconds is low.13 A 2012 study by Isabelle Jabert, OD, and colleagues at the University of New South Wales, Sydney, found that increased lower lid margin sensitivity was related to more concentrated tears and meibomian gland dysfunction, both of which contribute to dry eye symptoms.14 ECPs can conduct the sensitivity test, called esthesiometry, in the office using an esthesiometer or cotton tipped applicator applied to the lower lid margin. The patient’s reaction to the least amount of pressure indicates sensitivity that is normal, reduced or absent.15 Interestingly, the study’s finding of a higher concentration of tears indicates an aqueous deficiency, while the additional finding of meibomian gland dysfunction indicates an evaporative deficiency. Patients

DRY EYE CLASSIFICATION The National Eye Institute has identified two classifications of dry eye syndrome based on the type of tear deficiency: aqueous tear deficiency (ATD) and evaporative tear deficiency (ETD). Aqueous tear deficiency, also called keratitis sicca, is an insufficiency in the aqueous or watery layer of tears and is the most common type of dry eye.

Causes include lacrimal deficiency, lacrimal gland duct obstruction, reflex block and systemic drugs. Evaporative tear deficiency is an insufficiency of the lipid or oily tear layer which functions to slow tear evaporation. Causes include meibomian oil deficiency, disorders of the lids, low blink rate, drug side effects, vitamin A deficiency, and contact lens wear and ocular surface disease such as occurs from allergies.9 In addition, patients can suffer from a combination of both ATD and ETD. (Figure 3) TESTING Eye care practitioners (ECPs) commonly use two tests to classify dry eye syndrome: the Schirmer test and the Break Up Time test. The Schirmer test evaluates the quantity of tears. The practitioner places the folded end of a thin strip of filter paper inside the lower lids of both eyes. One can perform the test without an anesthetic. However, the test is more accurate with an anesthetic because irritation from the paper may temporarily increase tear production. After five minutes, the practitioner evaluates the moisture of

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Continuing Education

with reduced lower lid margin sensitivity, therefore, are likely to have a combination of the two classifications of dry eye syndrome.

TREATMENTS While no cure for dry eye syndrome presently exists, ECPs can help patients manage the symptoms. For mild cases, this can be as simple as encouraging the patient to drink more water. Adult women should have 91 ounces or about 12 glasses of water a day, while men should have 125 ounces or 16 glasses. Studies have shown that increasing omega-3 and vitamin A intake is beneficial.1 Both of those nutrients are found in some fish oils and maintain mucous membranes. Severe or prolonged vitamin A deficiency is characterized by dry eye and changes to the cornea that can result in corneal ulcers, scarring and blindness.16 (This is why Mom told you to eat your carrots!) Patients should also avoid caffeine because it is a diuretic.

Other things patients can do to alleviate dry eye symptoms include wraparound sunglasses with side shields, indoor air filters and humidifiers, checking with their doctors to change medications that have dry eye as a side effect, and resting their eyes during visually demanding tasks.9 Remind patients of the 20/20/20 rule. After 20 minutes of a visually demanding task such as reading or computer work, rest the eyes for 20 seconds by gazing at a point 20 feet away.

Blinking is an important part of keeping the eye moist and lubricated. Blinking facilitates tear drainage, eliminates debris, spreads lipids across the tear film and nourishes the cornea. Research indicates that patients with dry eye have a higher blink rate, and a higher blink rate is associated with a shorter tear break up time. The chicken-or-the-egg question remains, however. Does a higher blink rate result in a shorter break up time or the irritation from the dry eye itself? When medications are used to treat dry eye, the blink rate usually slows.1 Artificial tears or contact lens rewetting drops may be all that is needed to alleviate the symptoms of mild dry eye. However, drops containing preservatives may cause irritation and patients shouldn’t use them more than four times a day. Patients can use non-preserved drops in single use vials more often. When contact lens wearers use artificial tears, they should remove their lenses and wait 15 minutes before reinserting them. Patients can also use ointments applied before sleeping.17 Instruct patients that drops to “get the red out” are vasoconstrictors and may not lubricate the eye. What’s more, a tolerance to the drops can build up and result in more redness.

For some dry eye patients, such home and OTC remedies will mask the problem for a short time, and other measures need to be taken. For instance, blepharitis, an inflammation of the lid follicles, blocks production of the oily component of tears. One way to reduce the inflammation is to gently rub the lids with a warm washcloth, then massage the lids near the base of the lashes with baby shampoo or lid scrubs.22 Taking a different aim at inflammation, Allergan introduced Restasis® cyclosporine emulsion in 2003 to

treat dry eye symptoms. It is an immunosuppressant that reduces inflammation, and in this way, it helps increase natural tear production. Patients need to administer the drops only twice a day, and it can be used in conjunction with artificial tears. A study in 2005 reported that 67% of patients felt symptoms abate after 30 days of use.18 A 1998 study at the University of Iowa found that androgen levels in patients with meibomian gland dysfunction were abnormally low. Then, in 2002, Charles Connor, OD, and Charles Haine, OD, of the Southern College of Optometry presented research showing that transdermal testosterone cream applied to the upper eye lids improved tear production and meibomian gland secretion in subjects after three weeks. Post-menopausal women showed the greatest improvement while men showed the least improvement. Although those results are encouraging, no large scientific studies have been conducted, long-term effects of this treatment are not known, and this off-label use of testosterone cream is not yet FDA approved.1 Punctal plugs are another common in-office treatment for dry eye. Biocompatible plugs are inserted into the upper, lower or both puncta of the tear ducts to block drainage, and thereby increase tear film and surface moisture on the eye. There are two types of plugs. Semi-permanent plugs are durable and made from soft plastic materials such as silicone. Dissolvable plugs, made from materials that the body can absorb such as collagen, last anywhere from a few days to several months. Frequently they are used to prevent dry eye after refractive surgery. Both types of plugs can be removed by flushing with saline.19 Other punctal occlusion methods are more invasive.Those include punctal patching in which a tiny patch from the sclera is sutured over the punctum, cauterization of the punctum and ligation, adhesion or excision of the tear duct.20 CONTACT LENS OPTIONS As you recall, CLIDE also is an acronym for Contact Lens-Induced Dry Eye. In this condition, the presence of the contact lens, as well as decreased corneal sensitivity from long term contact lens wear, disrupts normal tear film, resulting in a shorter break up time.1 While the practitioner must have special consideration for these patients, there are a variety of contact lens options within the categories of rigid and soft lenses.

Rigid lenses are less susceptible to dehydration on the eye, but dry eye patients may have a longer adjustment time due to edge awareness. These lenses may not work well in dry environments if the tear film is compromised.

Consider corneal refractive therapy for dry eye patients, especially those who have worn rigid lenses. With CRT, the patient wears rigid lenses overnight to reshape the cornea and eliminate the need for corrective lenses. Wearing the lenses only overnight reduces tear evaporation and the risk of drying during the day.2 For severe dry eye cases, rigid scleral lenses can become a prosthetic ocular surface.

The lens is designed with computer-assisted lathe cut back

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curves to vault the cornea. Saline in the dome continually bathes the cornea to provide relief.21 High water content soft lenses can be problematic for dry eye patients. The lenses themselves may draw moisture from tears to maintain hydration. Silicone hydrogel lenses are a better choice because they have high oxygen transmission but low water content. Some silicone hydrogel lenses have on-eye wettability. It is a surface treatment that accommodates tear film behind the lens and reduces the friction between the lids and the lens for better comfort.2 One day disposable lenses are another good option. Some of the new lenses have a water and oxygen content similar to that of the cornea, and a surface treatment designed to mimic the lipid layer of the tear film.22 What’s more, contact lenses with molecular imprinting are on the horizon. For example, researchers are developing daily disposable and silicone hydrogel lenses imprinted with an adjustable release comfort agent.23 Contact lens solutions also are an important consideration for dry eye patients. Some solutions work better with certain contact lens materials than others. Check with the lens manufacturer for solution recommendations. Advise patients against using generic solutions, which can vary from purchase to purchase. Because proteins build up more quickly on lenses for dry eye patients, recommend rub and rinse types of solutions to provide better cleaning.

Intolerance to preservatives in solutions can result in dry

eye. Peroxide disinfection systems eliminate preservative intolerance problems as well as the variations in generics, but make sure the patient knows how to use them.2 Fit dry eye patients for contact lenses only after symptoms subside. Any treatment with topical steroids must be completed before the fit. Be sure that the base curve, diameter and lens material allow for appropriate tear exchange. Patients should avoid overnight wear, and patients who wear their lenses more than 10 hours per day should make time to remove, clean and reinsert the lenses at some point. Recommend a frequent lens replacement schedule to reduce the risk of irritation from protein buildup, as well as more frequent follow up visits.1 CONCLUSION Dry eye is already a prevalent condition but in all probability more Americans will suffer from the condition than ever before, as Baby Boomers get older. As a result, ECPs will hear more patients complain about dry eyes.

Baby Boomers grew up wearing contact lenses and ECPs should anticipate helping them deal with dry eye effectively so they can continue enjoying the advantages of contact lenses. Lens materials are improving. There are solutions and artificial tears in the research pipeline to help dry eye patients achieve the comfort and convenience other contact lens wearers have come to expect.

FOOTNOTES 1. Review of Cornea and Contact Lenses, The Dry Eye Dilemma. Available at: http://www.reviewofcontactlenses.com/content/d/dry_eye/c/36183/.

Accessed October 14, 2012.

2. AllAboutVision.com, Dry Eye Syndrome. Available at: www. allaboutvision.com/conditions/dryeye.htm. Accessed June 23, 2012.

3. American Optometric Association. New Allergan survey shows 48% have dry eye symptoms. Available at: http://newsfromaoa. org/2011/11/06/new-allergan-sur vey-shows-48-have-dr y-eyesymptoms/. Accessed January 27, 2013.

4. Connect Amarillo website,Weather. Available at: http://www.connectamarillo. com/weather/#.UFYzGlFrLLk. Accessed September 16, 2012.

5. The New York Times website, Sports. Vision Problem Subsides, but Hitting Problem Lingers for Freeman. Available at: http://www.nytimes. com/2012/06/14/spor ts/baseball/freddie-freemans-vision-problemsubsides-but-hitting-problem-lingers.html?_r=2&. Accessed October 14, 2012.

6. Mayo Clinic website, Sjogrens syndrome. Available at: http://www.mayoclinic. com/health/sjogrens-syndrome/DS00147. Accessed October 7, 2012.

7. The New York Times website, Health and Science, Well. Venus Williams Brings Attention to Sjogren’s Syndrome. Available at: http://well.blogs. nytimes.com/2011/09/02/venus-williams-brings-attention-to-sjogrenssyndrome/. Accessed October 19, 2012.

8. Innovative Eye Care website, Dry Eye. Available at: http:// innovativeeyecare.net/services/dry-eye/. Accessed September 16, 2012.

9. National Institutes of Health, National Eye Institute, Facts About Dry Eye. Available at: http://www.nei.nih.gov/health/dryeye/dryeye.asp#2.

Accessed January 28, 2013.

10. YGOY Health Community website, Understanding Schirmer’s Test.

Available at: http://eyecare.ygoy.com/2010/09/06/understandingschirmers-test/ . Accessed February 23, 2013.

11. National Library of Medicine, National Institutes of Health, Medline Plus website, Schirmer’s Test. Available at: http://www.nlm.nih.gov/ medlineplus/ency/imagepages/9888.htm. Accessed September 15, 2012.

12. FCI Ophthalmics website, Zone Quick from FCI Ophthalmics pdf.

Available at: http://www.fci-ophthalmics.com/files/pdf/zone_quick_web. pdf. Accessed February 23, 2013.

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13. Dry Eye Zone website, Tear Break Up Time. Available at: http://www. dryeyezone.com/encyclopedia/tbut.html. Accessed October 7, 2012.

14. ScienceDaily website, October 3, 2012, Science News, Got Dry Eyes?

Measuring Eyelid Sensitivity May Reflect the Causes. Available at: http://www.sciencedaily.com/releases/2012/10/121003111129. htm?utm_source=feedbur ner&utm_medium=feed&utm_ campaign=Feed:+sciencedaily/health. Accessed February 23, 2013.

15. External Disease and Cornea, Section 8. Basic and Clinical Science Course, AAO, 2010.

16. Oregon State University website, Linus Pauling Institute, Micronutrient Information Center, Vitamin A. Available at: http://lpi.oregonstate.edu/ infocenter/vitamins/vitaminA/. Accessed October 19, 2012.

17. Mayo Clinic website, Health Information, Dry Eyes. Available at: http:// www.mayoclinic.com/health/dry-eyes/DS00463/DSECTION=lifestyleand-home-remedies. Accessed October 7, 2012.

18. Invest Ophthalmol Vis Sci 2005;46: E-Abstract 2026. © 2005 ARVO Viewed 2/23/13.

19. AllAboutVision.com website, Punctal Plugs. Available at: http://www. allaboutvision.com/conditions/punctal-plugs.htm. Accessed October 14, 2012.

20. Mishra, Atul, Dry Eye Following Cataract and Refractive Surgery.

Available at: http://www.jdosmp.org/lectures/dryeye_am.htm. Accessed October 14, 2012.

21. Science Daily website, Science News, March 22, 2012, Big Contact Lenses Provide Instant Relief for Dry Eyes, Experts Say. Available at: http://www.sciencedaily.com/releases/2012/03/120322113354.htm.

Accessed October 14, 2012.

22. PRNewswire website, Bausch & Lomb Launches Biotrue™ ONEDay Contact Lenses Made from Breakthrough Hypergel™ Material. Available at: http://www.prnewswire.com/news-releases/bausch--lomb-launchesbiotrue-oneday-contact-lenses-made-from-breakthrough-hypergelmaterial-154024875.html. Accessed October 20, 2012.

23. Academy for Eye Care Excellence website, Front Row, Controlled Release of Eye Drops via Contact Lenses. Available at: http://image.exct. net/lib/fefa1576776202/m/1/BCLA1-ComfortMolecules.pdf . Accessed October 14, 2012.

September • 2013

EUROPEAN LENSES & TECHNOLOGY

Innovations

News & Products 1. OKIA Optical Co. announces new patents in Japan and Australia OKIA Optical Co., Ltd. (OKIA), the innovative Hong Kong-based eyewear company, announces that patents for its revolutionary HDA® (High Definition Acetate) Technology have recently been granted in Japan and allowed in Australia, in addition to its existing HDA® patents in Hong Kong, China and Italy. The patents for Japan and Australia patent represent significant recognition of OKIA’s ongoing commitment to innovation and creativity and its outstanding contribution to technological advances in the eyewear industry. Moreover, OKIA has also applied patent protection for the HDA® Technology in different countries and regions, and some will be granted to OKIA very soon. OKIA’s HDA® Technology allows the transformation of textures and colours into crisp high definition images, opening new incredible opportunities for various eyewear designs. Furthermore, the HDA® Technology can be combined with OKIA’s unique BMT technology, that marks another advance in overcoming rules and limitations that restrict creativity.The BMT technology, indeed, allows ultra-sharp cutting for all patterns giving them a strong metallic touch and making the realization of any imaginable pattern possible. The BMT technology can perfectly match with the HDA® pattern: the main graphic elements are clearly defined due to the elegant colour-blocking. www.okia.com

2. HOYA Hoyalux iD MyStyle V+ Hoya launches Hoyalux iD MyStyle V+ during Silmo, September 26-29 in Paris. With this new individualized progressive lens Hoya takes the concept of individualization to the next level and offers clarity in a split second. Every time, everywhere, according to the company. As many as 73%* of European presbyopes have a different prescription for their left and right eye. Even the smallest prescription difference will lead to a visual imbalance that can cause asthenopic complaints. Hoyalux iD MyStyle V+ is, says HOYA, the first progressive lens in the world to take this difference into account, as it balances the design performance between right and left utilizing the unique Binocular Harmonization Technology. Next to this, Hoyalux iD MyStyle V+ offers a excellent level of individualization with the new Hoya iDentifier software with extensive lifestyle module.

The new algorithm tailors the distance, intermediate and near area exactly to individual needs and combines these into the ideal distribution for each customer. Finally, each Hoyalux iD MyStyle V+ design is evaluated with the Binocular Eye Model, Hoya’s patented binocular performance measurement program, which guarantees the design is verified under real life circumstances before production. As a result, Hoyalux iD MyStyle V+ is the most individual lens ever sold by HOYA, and provides split second clarity, putting everything in instant focus for the wearer. Petri Eskola, HOYA Product Specialist: “We are very proud to introduce the biggest design innovation since the launch of Hoyalux iD with its unique integrated double surface design philosophy in 2003. With our new Binocular Harmonization Technology we are for the first time able to create a progressive lens that truly improves binocular vision.” www.hoya.eu

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September • 2013

Innovations

3. ADLENS® Adjustables™ Adlens® chose this esteemed occasion and the Silmo stage to officially present its new product: Adlens® Adjustables™.

Like the multi award winning Emergensee™ eyeglasses, Adlens® Adjustables™ are built on Alvarez lens technology. Each lens is comprised of two wave-shaped plates that can glide across one another to alter the power of each lens.These glasses can correct over 90% of spherical errors (lens power -6 to +3 dioptres) and were designed to be used in various types of situations: for up-close work, computer use, DIY & yard work and for managing fluctuating vision in diabetes patients or after eye surgery.

Thi new cutting–edge product delivers a more aesthetic set of glasses with improved optics. As such, this generation presents several changes: the brow bar is more ergonomic for a modern look, the improved optics results in an optimised reading zone, the nosepiece is adjustable for a comfortable fit, and finally the frame and temple arms have been developed, giving the glasses a light weight feel.When they are released, Adlens® Adjustables™ will be available in black, blue, grey/black and red/black followed by new colours before the end of the year.

Adlens® AdjustablesTM will complement existing Adlens® variable focus eyewear and create opportunities for growth into new markets. www.adlens.com

4. COOPERVISION MyDay™ daily disposable lenses In September, global contact lens manufacturer, CooperVision, officially launched in Europe its first silicone hydrogel daily disposable contact lens. Giving practitioners and patients the optimal balance of comfort, handling and breathability, MyDay™ (stenfilcon A) offers a healthy lens-wearing experience.

Its silicone chemistry creates efficient channels for oxygen delivery through the lens.

With less silicon needed to achieve the desired oxygen permeability levels, the efficient silicone network allows for increased hydrophilic materials. This results in improved wettability, optimal water content (54%) and a lower, hydrogel-like modulus of 0.4 MPa for a softer, more comfortable wearing experience.

In clinical research, nine out of ten patients were satisfied with the comfort of MyDay™ lenses. The lens also outperformed the leading daily disposable across a range of measures including comfort, dryness, handling and overall satisfaction. In addition, after two weeks of daily disposable lens wear, the high oxygen permeability of MyDay contributed to less eye redness, resulting in whiter looking eyes.

Keith Tempany, practitioner and owner of renowned boutique opticians and contact lens specialists, ‘Tempany’s’, based in Broadstone, United Kingdom, said: “After trialling MyDay™, I have found it to be an absolutely phenomenal lens that represents the Holy Grail for optical practitioners; easy to handle, incredibly comfortable and very straightforward to fit. It gives me confidence that the lens I prescribe will be appropriate for the vast majority of my patients, and will ultimately help me to reduce chair time and the number of follow-up appointments needed.

“Mostly, though, it’s the ability for my patients to simply insert their lenses in the morning and forget about them for the rest of the day. I can’t wait to start prescribing it and seeing the difference it makes to my customers’ lives.” www.coopervision.co.uk

September • 2013

E u r o p e a n L e n s e s a n d Te c h n o l o g y

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Advertisers The September 2013 issue is now closed. If you wish to make any amendments for the November 2013 issue, please contact Nicole Togni at email: n.togni@fgeditore.it or fax (+39) 0141 1768900 by 10th November 2013. Any material received after this deadline will automatically be inserted into the next available issue of 20/20 EUROPE.

As a service to its readers, 20/20 EUROPE provides the complete telephone and fax numbers of European manufacturers, importers and distributors (as supplied by these companies). Each listing is in alphabetical order by country code. Whilst every care is taken to ensure that data in this Directory is accurate, the Publishers cannot accept and hereby disclaim any liability to any party for any loss or damage caused by errors or omissions resulting from negligence accident or any other cause.

International Country Code and Telephone Codes Australia

AU

61

Finland

FIN

358

Latvia

LV

371

Serbia e Montenegro SCG

Austria

A

43

France

F

Belgium

B

32

Germany

Bulgaria

BU

359

Canada

33

Lithuania

LI

370

Singapore

SG

65

D

49

Luxembourg

L

352

Slovakia

SK

42

Greece

GR

30

Malta

M

35

Slovenia

SL

386

CA 1514

Hong Kong

HK

852

New Zealand

NZ

61

Spain+Canary Islands E

34

Sweden

S

46

Cyprus

CY

357

Hungary

H

36

Norway

N

47

Switzerland

CH

41

Croatia

HR

385

Iceland

IC

354

Poland

PL

48

The Netherlands

NL

31

Czech Republic

CZ

42

Ireland

IRL

353

Portugal

P

351

Turkey

TR

90

Denmark

DK

45

Italy

I

39

Romania

R

40

Ukraine

UA

38

Estonia

EST

372

JP

81

Russian Federation

RU

7

United Kingdom

UK

44

Japan

381

Advertiser listings Adlens

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Modo

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14

Ogi Eyewear

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Ivko Ic! berlin

46, 47

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3

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58

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37

PPG

69

cover 1 55, 59 75

Woodone

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Zilli

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IVKO GMBK Germany Tel +49 2656 952620 Fax +49 2656 9526299 info@ivko.de www.ivko.de www.natural-eyewear.com www.maybach-eyewear.com

MODO EYEWEAR Italy Tel +39 02 4399 8986

OPAL

Fax +39 02 4398 3908

France

Europe@modo.com

Tel +33 47 26 98 450

www.modo.comù

Fax +33 47 26 98 451 info@opal.fr www.opal.fr

ROLF Spectacles Rolf - Roland Wolf GmbH AUSTRIA Tel +43 5678 20077 13 Fax +43 5678 20077 77 office@rolf-spectacles.com www.rolf-spectacles.com

OPTI

Imago GmbH GERMANY Tel +49 8024 - 99170 Fax +49 8024 - 991744 www.issuu.com/imagogmbh/docs

MAZZUCHELLI 1849 SPA Italy Tel +39 0331 826111 Fax +39 0331 826301 info@mazzuicchelli1849.it www.mazzucchelli1849.it

OGI EYEWEAR

Germany

USA

www.opti-munich.com

Tel 1 7635921493 Fax 1 7635373933 info@ogiframes.com

SAFILENS S.r.l.

www.ogiframes.com

Italy

Italy

Tel 39 0421 272616

Tel 390248712569

PPG Optical Materials

Germany

USA

Tel 49.8024.9917.40

Tel 1 724 325 5915

Fax 49.8024.9917.44

www.cr39casters.com

Israel

www.ppgtrivex.com

Tel 97.23.960.1997

European Office

Fax 97.23.960.1996

Contact Fréderic LeFranc

New Zealand

Tel 33 1 4698 8138

Tel 64.9.532.9201

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Fax 39 0421 770614 safilens@safilens.com www.safilens.com

Urband ltd France Tel +33 1 42 87 30 27 Fax +33 1 42 87 13 04 contact@urband.com www.urband.com

Switzerland Tel 41227315519 MIDO Srl Unipersonale Italy Tel 39 02 32673673 Fax 39 02 324233

Fax 41227387204 The Netherlands

WooDone SNC

Tel 31 493 399964

Italy

Fax 31 493 322458

Tel +39 0472 613 612 Fax +39 0472 613 611

www.mido.it PRAMAOR OKO EYEWEAR GROUP

Italy

FRANCE

Tel +39 0437 660 523

+33 1 45 15 27 27 +33 1 45 15 27 25 info@oko-eyewear.com

info@woodone.it www.woodone.it

Fax +39 0437 733 115 commerciale@pramaor.com www.blackfin.eu

ZILLI Eyewear France Tel +33 4 72 19 21 04

www.oko-eyewear.com

Fax +33 4 72 19 19 99

www.lescreateursdelunettes.fr

eyewear@zilli.fr www.zilli.fr

S E P T E M B E R 2 01 3

international eye fashion 79

EUROPEAN LENSES +

TECHNOLOGY

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