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Caffè Pontevecchio Firenze: CEO Alfonso Petrella
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Di Alfonso Petrella Fotografia: Caffè Pontevecchio Firenze Group
The brand Caffè Pontevecchio Firenze was born in 2014 from an idea of Alfonso Petrella. The name is a tribute to Ponte Vecchio, an area of Firenze historically associated with the Florentine artisanal tradition. The brand was born with the aim to produce a coffee of superior quality, to bring luxury into everyday life.
Alfonso, who has been living in the area around Ponte Vecchio for many years, stresses how coffee is a ritual unique to Italy, an aspect of Italy to bring to the world. Firenze, a hub of art and culture, the center of artisanal goldsmith production, conveys all the values in which CPF believes: high quality, refinement, attention to detail and perfect harmony with the environment. The name represents both the high quality of our coffee, and the elegance of the city where the brand is born, Firenze.
The colors of Caffè Pontevecchio Firenze are black and gold: the black background like the color of coffee, the golden logo as a tribute to the goldsmith tradition of Ponte Vecchio.
Fueled by his passion for coffee, Alfonso further studied the world of coffee and visited different roasting factories, to further understand every step of production and transformation of the coffee beans. This also allowed Alfonso to develop his own idea of artisan coffee. For this reason, he researches and selects the best single-origin varieties, consulting with local roasters and studying the blends of artisan coffee that best reflects his vision.
Through direct controls on the entire production chain, from harvesting to the cup, we take care of every detail with love and passion, creating blends of elevated quality.
The latest addition to our product range are the Nespresso-compatible bio-compostable capsules. The environment has always been a central factor in the decision-making process of Caffè Pontevecchio Firenze, and with the biocompostable capsules we finally reached a new frontier: a product that does not leave a trace after consumption, from the paper packaging, completely recyclable, to the capsules that deteriorate in a few days. Caffè Pontevecchio Firenze has thus decided to play an active role in the environmental responsibility, favoring options with a high degree of recyclability of all the material implied in the production.
Our coffee is harvested with love and respect for nature, for all the customers that choose us every day.
