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V I SUA L S TA N DA R D S GU IDE
OUR COLOR PA L ET T E When it comes to the logo, only the primary colors listed below are to be used. Aside from logo application, there are no limitations—you’re free to use other accent colors in digital and print as long as they can be found in nature. Our universal neutrals ground our primary colors when used in different applications such as type. Its main purpose is to support our primary colors and opens opportunity to introduce new accent colors.
PRIMARY COLORS The colors derive from our environment—golden yellow sun, moss green and lastly purple mountain majesties. Together, the colors signify endless growth, happiness, and possibilities. In addition for more saturation, feel free to use tints of the primary colors.
NPS SERENE GREEN
PMS 2411C C80 / M40 / Y100 / K50 R40 / B80 / G30
NPS CHEERFUL YELLOW
NPS MAJESTIC PURPLE
PMS 116C C0 / M30 / Y100 / K0 R250 / B180 / G20
PMS 7448C C50 / M50 / Y30 / K40 R100 / B90 / G100
