HOW TO BOOST A POST ON FACEBOOK:
Log in to your Facebook account and navigate to your business page. 1.
Create a new post or choose an existing post to boost by clicking on the “Boost Post” button. You can find this button on the bottom right of the post.
2. Once you’ve clicked on “Boost Post”, Facebook will ask you to choose an objective for your ad campaign. You will want to choose an objective that aligns with your marketing goals as a real estate agent. The objectives include: • •
Get More Leads: This objective is ideal if you want to generate leads and get people to fill out a form or provide contact information. Increase Conversions: This objective is best if you want to drive traffic to your website or encourage people to take a specific action, such as scheduling a showing or signing up for your email list.
3. After selecting the objective, you will need to set your target audience. To do this, you will need to select your target location, age range, gender, and other demographic factors that are relevant to your target audience. Additionally, you will need to select the “Special Ad Category” option, which is required for housing ads. You will then choose “Housing” under the “Special Ad Category” option. If you do not select Special Ad Category, Facebook will deny your ad. 4. Once you have set your target audience, you will need to set your budget and schedule for the boosted post. You can choose a daily budget or a total budget, and select the duration of the campaign. You can also choose to target people who have previously interacted with your page or exclude people who have already completed a specific action, such as filling out a form. 5. You will then be asked to choose the creative for your ad, such as the ad image, text, and call-to-action button. As a real estate agent, it’s best to use high-quality photos of your properties to showcase your listings. Make sure that your ad image is eye-catching and relevant to the audience you’re targeting. Additionally, make sure that your ad copy is clear and concise, and includes a call-to-action that encourages people to take the desired action, such as scheduling a showing. 6. After you’ve reviewed and confirmed your ad, you can click the “Boost” button to submit your ad for review by Facebook. Once it’s approved, your boosted post will begin to appear in the news feeds of your target audience. Note that it can take 24 hours for Facebook to review your ad. 7. After your boosted post has been running for a while, you can check your Facebook Ads Manager to see how it’s performing. From there, you can make adjustments to your targeting, budget, or ad creative to optimize your results. Remember to comply with Facebook’s guidelines for Special Category Ads, and make sure that your boosted post meets all the necessary requirements.
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