Discounts Available For Luxury Brand Executives… see pg. 10 for details
June 28-29, 2010
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Sentry Centers, New York, NY |
www.luxuryint.com
Luxury Interactive Is The One Event You Can’t Afford Miss: Get Sales From Your Customers In Any And Every Channel: Maximize Cross-Channel Strategies That Drive Loyalty, Engagement With Your Brand And The Best Return On Investment Multi-Channel Customers Are Your Best Customers: Enhance The Multi-Channel Customer Experience To Acquire And Retain Customers No Matter The Channel Go To Where The People Are: Create An Integrated Approach To Digital Media To Increase Sales And Differentiate Your Brand Messaging The Future Is Now: Understand Technology Innovations That Generate Long-Term Growth
Featured Brands Include:
Register Today! Sponsors:
Call: 1-888-482-6012 or 1-646-200-7530 Web: www.luxuryint.com Email: luxuryinteractive@wbresearch.com Fax: 1-646-200-7535
Organized By:
Who Should Attend? CEO’s, Presidents, Chief Marketing Officers, Vice Presidents, Heads of E-Commerce and Interactive, Creative Directors and Heads of Communication from all industries in the luxury market searching for PRACTICAL AND INNOVATIVE strategies to drive their business for the future of the luxury market.
Dear Colleagues, Last year was a year of great change. Now, as luxury marketers look ahead, we must all adapt and manage thru the coming years knowing that luxury’s future is sure to be very different than the past. Join us in June for Luxury Interactive in New York to get solutions to your challenges at the one event that truly speaks to our specific needs as luxury brand marketers in 2010.
Featured Speakers Include:
This year’s program includes content driven by not only the Luxury Interactive Advisory Board, but months of research with your direct peers to ensure the program provides the most timely, effective and relevant information to impact your business today. Be proactive about the future of your luxury business and secure your seat at this year’s conference. Visit www.luxuryint.com to register today.
Parnell Eagle, SVP Marketing and Merchandise Planning, Saks Inc Direct
With content spanning from cross-channel customer engagement, to the latest mobile technologies, receive two days of actionable information that will not only drive revenues for your business, but provide competitive intelligence, benchmarking against best-in-class strategies and ensure buy-in from your senior management to get initiatives completed immediately.
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John McDonnell, COO, Patron Spirits Company
Milton Pedraza, CEO, Luxury Institute Marisa Thalberg, Vice President, Global Digital Marketing, The Estée Lauder Companies, Inc. Kerry Kennedy, Vice President E-Commerce, Omni Hotels Hilary Donahue, Vice President, Michael C Fina Russ Moorehead, Vice President Aveda Online, Aveda Tom Davis, Vice President of Ecommerce, Kenneth Cole
Additionally, how can you benefit from the 2010 event? •
Gerald Barnes, President/CEO, Neiman Marcus Direct
Receive tactics from a diverse speaker faculty consisting of the top luxury brands, and futurists, academics, retail guest speakers and many more Meet, network and build relationships with key brands during the executive roundtable discussions Hear from luxury consultancies, solution experts and agencies that are demonstrating best technologies to support your marketing efforts- all in one place, at one time
We look forward to seeing you in June.
Jeanette Garner, AVP Interactive Marketing/Ecommerce, Kerastase Paris & SHU UEMURA ART OF HAIR Patti Freeman Evans, Vice President, Research Director, Forrester Cecilia Pagkalinawan, CEO, StyleTrek, Former Vice President E-Commerce & Direct Marketing, Frette and La Perla Leisa Glispy, Director Global eCommerce, Waterford Wedgwood Royal Doulton
Luxury Interactive 2010 Advisory Council,
Maryssa Miller, Director E-Commerce, Lacoste Felicity Lewis, Senior Global Manager, Interactive & Direct Marketing, Jurlique
Jeri Ward, General Manager, Customer Advocacy and Launch Strategy, Audi of America, Inc.
Cecilia Pagkalinawan, Former Vice President ECommerce & Direct Marketing, Frette and La Perla
Roxanne Ong, Exec. Director Bobbi Brown eCommerce, Estee Lauder
Maryssa Miller, Director ECommerce, Lacoste
Eric Sabo, E-Commerce Operations Manager, Theory Julia Kung, Director Marketing, Moxsie, Inc. Kevin Keller, Online Manager, Del Sol Mickey ALAM KHAN, Editor in Chief, Mobile Marketer Joe Skorupa, Editor-In-Chief, RIS News
Sara Gergovich, Director of Internet Services, Hermes
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Leisa Glispy, Director Global eCommerce, Waterford Wedgwood Royal Doulton
Register Today!
Milton Pedraza, CEO, Luxury Institute
Vic Drabicky, Director of Vertical Market Development, Range Online Media Check www.luxuryint.com for speaker faculty updates
Call: 1-888-482-6012 or 1-646-200-7530 Web: www.luxuryint.com Email: luxuryinteractive@wbresearch.com Fax: 1-646-200-7535
Make Registering For Luxury Interactive The Next Thing You Do. Here Are 8 Key Reasons Why Luxury Interactive Is The Must-Attend Event For You: 1. Make your business more efficient 2. Help gain buy-in with senior management 3. Meet leaders in multi-channel luxury marketing who are offering solutions from every segment of the industry 4. Embrace the online channel to get the most money from today’s luxury consumers 5. Receive strategies to tie digital media into your overall marketing mix
DAY ONE:
6. Take-away cross-channel tactics to enhance the overall shopping experience and enable a broader consumer reach 7. Allocate your marketing dollars most effectively to secure an ROI for your investments, and maximize your budget and available resources 8. Leave with at least 3 key actionable solutions that you can use TODAY
Monday, June 28, 2010
7:30
Continental Breakfast And Workshop Registration
8:00
Pre-Conference Concurrent Workshops
12:10 Luxury Innovation Spotlight: Luxury Ecommerce –
From Single Site To Cross Channel Workshop A: Developing An All Encompassing View Of Social Media: Creating A Campaign From A To Z
Carsten Thoma, COO, hybris 12:30 Luxury Innovation Spotlight: How Mobile Shoppers
Shop – Understanding How To Drive Online And InStore Purchasing
Workshop B: The Advancement Of Luxury Marketing Using Mobile Devices 8:45
Scott Dunlap, CEO, NearbyNow, Inc.
Workshop C: The Cultural And Organizational Implications Of A Successful Luxury CRM Implementation-How To Complement Your MultiChannel Marketing Efforts
12:50 Networking Luncheon For All Attendees
Milton Pedraza, CEO, Luxury Institute Felicity Lewis, Senior Global Manager, Interactive & Direct Marketing, Jurlique
1:50
Chairperson’s Afternoon Address
2:15
Assessing The Return On Investment Of Competing Technologies To Save Budget And Resources
AFTERNOON SESSIONS
MORNING KEYNOTE SESSIONS 9:30
Conclusion of Pre-Conference Workshops/Welcome Remarks
Tom Davis, VP E-Commerce, Kenneth Cole 2:50
ATG Executive Presentation ATG Executive & Luxury Brand Client
Lori Hawthorne, Executive Director, Luxury Interactive 2010 3:25 9:35
Chairperson’s Opening Address
9:50
KEYNOTE SESSION: Generating A Consistent MultiChannel Contact Strategy To Drive Long-Term Growth Your Luxury Brand
Leisa Glispy, Director Global E-Commerce, Waterford Wedgwood Royal Doulton 4:00
Afternoon Tea & Refreshments In The Solutions Lounge
4:25
Luxury Guest Speaker Case Study: Focusing On Email Design To Optimize Response Rates
Gerald Barnes, President and CEO, Neiman Marcus Direct 10:25 KEYNOTE PANEL DISCUSSION: Get Growing:
Opportunities For Your Brand Through An Understanding Of The Future Of Luxury Hilary Donahue, VP, Michael C Fina Marisa F. Thalberg, VP Global Online Marketing, The Estée Lauder Companies, Inc Vic Drabicky, Director of Vertical Market Development, Range Online Media
Structuring Your Luxury eCommerce Organization For Success
Kevin Keller, Online Manager, DelSol.com 5:00
Closing Afternoon Panel Discussion Session: Staying Up-To-Date On The Bleeding Edge Of Technology Innovations That Deliver An Immediate ROI Parnell Eagle, SVP Marketing and Merchandise Planning, Saks Fifth Avenue Direct Tom Davis, VP E-Commerce, Kenneth Cole Leisa Glispy, Director Global Ecommerce, Waterford Wedgwood Royal Doulton
11:00 Coffee & Refreshment Break In The Solutions Lounge,
Hosted By Range Online Media 11:35 KEYNOTE SESSION: New Channel Dynamics:
Leveraging Customer Research, Data And Analytics To Grow Your Luxury Brand In 2010
5:45
Luxury Interactive Official Cocktail Reception For All Attendees
Felicity Lewis, Senior Global Manager, Interactive & Direct Marketing, Jurlique Milton Pedraza, CEO, Luxury Institute
Sponsors:
Go to www.luxuryint.com for complete information on each session and full speaker bios
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DAY TWO:
Tuesday, June 29, 2010
8:00
Registration & Continental Breakfast In The Solution Zone
Table 4: Identifying Cutting-Edge Social Media Strategies That Enhance Your Brand Image
8:30
Chairperson Opening Remarks
Table 5: The Modernization Of Luxury: Gaining New Luxury Customers In The Online Channel
8:45
KEYNOTE SESSION: Driving Customer Engagement Through Editorial Positioning Of Your Luxury Brand
12:05 Maximizing Customer Loyalty Across The Luxury
Segment
John McDonnell, COO, Patron Spirits Company 9:20
KEYNOTE PANEL DISCUSSION: The Mobile Wave Of The Future: Integrating Mobile Marketing To Drive Revenues Russ Moorehead, VP Online, Aveda Kerry Kennedy, VP E-Commerce, Omni Hotels Mickey Khan, Editor-In-Chief, Mobile Marketer
9:55
Joe Skorupa, Editor-In-Chief, RIS News 12:45 Networking Luncheon For All Attendees
AFTERNOON SESSIONS 1:45
Frederick Felman, Chief Marketing Officer, MarkMonitor Eric Sabo, E-Commerce Operations Manager, Theory
KEYNOTE SESSION: Embracing The Chaos: How Luxury Brands Are Adapting To A Digital World Patti Freeman Evans, Vice President, Research Director, Forrester
2:20
10:30 Pre-Lunch Refreshment Break In The Solutions
Roundtables- JOIN THE DISCUSSION! Table 1: Luxury Marketing In The Private Sale/In House Sale Era Jeanette Garner, AVP Interactive Marketing/E-Commerce, Kerastase Paris & SHU UEMURA ART OF HAIR
2:55
Luxury Guest Speaker Case Study: True Tale From The Front: Leveraging The Social Internet For Branding And Revenue Julia Kung, Director Marketing, Moxsie
3:30
Table 2: Leveraging Your Digital Assets And Going Beyond The Basics To Increase Revenues Now Table 3: Putting Online Products And Services In Place To Revolutionize The Shopping Experience
Social Media: The Most Impactful Way To Build And Grow Your Brand Cecilia Pagkalinawan, CEO, StyleTrek (Former VP E-Commerce, La Perla and Frette)
Lounge 11:05 Luxury Brand Idea Exchange & Executive
Panel Discussion: Combating Fraud Onilne In The Luxury Industry: What You Need To Know Now
Closing Session: Creating a 360 Degree Comprehensive Mobile Commerce Strategy That Supports Your Overall Brand Experience Maryssa Miller, Director E-Commerce, Lacoste
4:05
Conclusion Of Conference
“You did a great job attracting top quality attendees. It was a terrific turnout and an excellent cross section of the Luxury and Interactive communities” Wendee Lunt, VP Global Marketing and Business Development, Tumi
“The crowd was just right…and so interesting. I thought it was a fantastic event that I was honored to be a part of.” Eva Jeanbart Lorenzotti, CEO, Vivre
100% Of Luxury Interactive Attendees Would Recommend The Event To A Colleague (Based on the Luxury Interactive 2009 delegate survey)
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Register Today!
Call: 1-888-482-6012 or 1-646-200-7530 Web: www.luxuryint.com Email: luxuryinteractive@wbresearch.com Fax: 1-646-200-7535
DAY ONE:
Monday, June 28, 2010
Meet leaders in luxury marketing from all segments of the industry, with a day full of keynote presentations, panel discussions and workshops. Leave with realistic know-how in all areas of online marketing, cross-channel strategy development and digital media, in an interactive setting. Reserve your space today using the registration form in this brochure.
7:30
Continental Breakfast And Workshop Registration
8:00
Pre-Conference Concurrent Workshops
order to improve top and bottom line results they need to complement data, analytics, multi-channel marketing and selling efforts with an equally powerful cultural and organizational foundation. Successful Luxury CRM practitioners are taking on the challenge of cultural and organization redesigns required in order to optimize results for shareholders, employees and customers. • Ten key steps for implementing a true Luxury CRM Culture • An insider’s view of human resources issues, job functions, roles and responsibilities that leading innovators are dealing with as they traverse their way through the Luxury CRM landscape
Participate in focused, small group discussion with fellow luxury brands. Get answers to your questions at Luxury Interactive. Select one of two workshops- and receive the third workshop ABSOLUTELY FREE- this is your chance to drill down to the most critical challenges impacting your marketing strategy today and get the twice the value for free. Select the most appropriate topic for your current challenges. Check www.luxuryint.com for updates on workshop moderators.
Workshop A: Developing An All Encompassing View Of Social Media: Creating A Campaign From A To Z Over the last twelve months, social media has transitioned into a platform readily available for use by luxury brands. Yet many questions remain, such as: how can you effectively use social media to generate revenues? Which outlets will support your brand messaging and awareness? How can you get an ROI? Leading social media experts will host an interactive workshop to help luxury brands formulate the most effective strategy for their respective businesses. Secure your spot today. • Understanding the supporting technologies needed to execute your marketing campaign effectively • Developing the mechanics for the formula to writing effective copy in this medium? • Determining which social media outlets work better for your brand • Influencing bloggers to expand your social reach • Obtaining followers on social networks
Workshop B: The Advancement Of Luxury Marketing Using Mobile Devices There are many unknowns in terms of mobile adoption for the luxury consumer- yet many brands today aggressively foray into the mobile marketing. What are the key elements of a successful mobile program that will increase revenues for your business? What technologies generate a return? What should be on your agenda, and what is unnecessary? Attend this workshop focused on your specific mobile needs, and get all of your most pressing mobile marketing questions answered. • Creating a bridge between online and offline integration via handheld devices • Creating efficient consumer tracking methods • Using product offers, product specials, and a call to action on the web • Segmenting and targeting consumers using specific messaging 8:45
Workshop C: The Cultural And Organizational Implications Of A Successful Luxury CRM Implementation-How To Complement Your MultiChannel Marketing Efforts Milton Pedraza, CEO, Luxury Institute Felicity Lewis, Senior Global Manager, Interactive & Direct Marketing, Jurlique As luxury brands embrace customer-centric business models in
Milton is joined by Felicity Lewis of Jurlique for the Q & A session.
MORNING KEYNOTE SESSIONS 9:30
Conclusion of Pre-Conference Workshops/Welcome Remarks Lori Hawthorne, Executive Director, Luxury Interactive 2010
9:35
Chairperson’s Opening Address
9:50
KEYNOTE SESSION: Generating A Consistent MultiChannel Contact Strategy To Drive Long-Term Growth Your Luxury Brand Gerald Barnes, President and CEO, Neiman Marcus Direct How you cultivate all of the different touch points with a customer is critical to managing the customer relationship in the future. This is an even larger consideration with online vs. bricks and mortar retail. In this opening Keynote session, the President and CEO of Neiman Marcus Direct presents multichannel contact strategies that enable deeper customer relationships, increase revenues for your business, and effectively manage your cross-channel budget and resources. • Carrying the same brand message through multiple online channels (web content, search, email, social media, etc.)? • Moving towards a sustainable multi-channel approach that generates revenue both short and long-term for your brand • Articulating the value of consistent multi-channel contact strategies for long-term growth in the face of today’s economy • Understanding an effective multi-channel approach doesn’t necessarily generate an immediate ROI for your business
10:25 KEYNOTE PANEL DISCUSSION: Get Growing:
Opportunities For Your Brand Through An Understanding Of The Future Of Luxury Hilary Donahue, VP, Michael C Fina Marisa F. Thalberg, VP Global Online Marketing, The Estée Lauder Companies, Inc Vic Drabicky, Director of Vertical Market Development, Range Online Media The proliferation of the internet within the luxury industry has fundamentally shifted the way many brands interact with their customers. Our panel of cross-industry luxury experts delves into specific growth opportunities given this changing landscape, as well as the impact on bricks and mortar retail in years to come. Understand the next phase of luxury retail and
Sponsors:
Go to www.luxuryint.com for complete information on each session and full speaker bios
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DAY ONE:
...continued
ecommerce after leaving this keynote panel discussion. • What will be the impact on retail due to the rapid adoption of luxury product purchases made online? • How will luxury retail shopping experiences be influenced due to the increase of digital media consumption and internet shopping usage? • Is there a return to more “mainstream” shopping experiences (i.e. malls, etc.)? • Do you think luxury retail stores will see a retrenching in terms of growth and size? How will the “mall” landscape potentially be impacted in the future? • Will the internet have an impact on this? Positive or negative or not at all? Why or why not? • What is the next phase of bricks and mortar retail considering the impact of the internet on your customers? • Where are luxury retail stores going to thrive in the future and what will they look like?
means of loyalty programs, store events, vouchers, gift cards, special channel specific promotions, and more. If a consistent multi-channel infrastructure is not in place it would only confuse consumers, due to disparate and often conflicting product information, availability, and pricing information. Learn how to develop an infrastructure that enhances the multi-channel customer experience and increases sales. 12:30 Luxury Innovation Spotlight: How Mobile Shoppers
Shop – Understanding How To Drive Online And InStore Purchasing Scott Dunlap, CEO, NearbyNow, Inc. Did you know that mobile shoppers are 17x more likely to purchase at a nearby store than online? NearbyNow will walk through case studies from clients such as GQ Magazine, Brides Magazine, Cosmopolitan, Nike, Estee Lauder, and more to demonstrate how to drive and track both in-store and online shopping from a mobile device. Topics include the changing demographics of smart phone buyers, how to achieve 5% conversion to purchase and 28% ad click-through and identify where luxury brands have been most successful with mobile.
11:00 Coffee & Refreshment Break In The Solutions
Lounge, Hosted By Range Online Media Not just a coffee break, but a time to dissect all of the information from the morning sessions, and evaluate the cutting-edge solutions in the Solutions Lounge. Bring plenty of business cards!
12:50 Networking Luncheon For All Attendees
AFTERNOON SESSIONS
11:35 KEYNOTE SESSION: New Channel Dynamics:
Leveraging Customer Research, Data And Analytics To Grow Your Luxury Brand In 2010 Felicity Lewis, Senior Global Manager, Interactive & Direct Marketing, Jurlique
1:50
Chairperson’s Afternoon Address
2:15
Assessing The Return On Investment Of Competing Technologies To Save Budget And Resources
Milton Pedraza, CEO, Luxury Institute
Tom Davis, VP E-Commerce, Kenneth Cole
With the onslaught of an economic recession and changes in customer values and behaviors, luxury brands have come to embrace the concept of customer-centric, data-driven marketing. Such an environment has forced the retail channel to evolve with growing technological sophistication, expanding consumer touch points from the store and call center/catalogue to the internet and mobile internet.
In the online world, identifying the correct technologies that truly support your commerce strategy is vital. With responsibility over the direction of all ecommerce efforts across multiple brands within the Kenneth Cole family, Tom Davis knows that technology implementation and selection are critical to the success of the brand. Tom walks through the technology adoption strategy that will catapult Kenneth Cole’s growth path for years to come in this dynamic session. • Understanding which technologies (SEO, Email, Internal Search, and SEM) are applicable to your business model • Are there specific technologies that offer a lower cost of entry to accommodate smaller marketing budgets? • Evaluating whether taking a risk with certain technologies are worth risking a lack of return on investment • Correctly forecasting your budgets for technology initiatives • Determining the cost to your business to bring specific initiatives in-house that you cannot outsource readily due to cost
Today, multichannel luxury retailers must adapt to the changing consumer and technological landscape and optimize their CRM efforts to provide cross-channel flexibility with the most measurable and highly profitable results. Walk away from this session and be able to: • Discover the latest research on new channel dynamics among luxury consumers • Glean insights for consumer behavior particularly for online and mobile commerce • Based on these findings, develop effective end-to-end multichannel CRM campaigns to build ROI through Research, Data Assessment, Analytics, Long-Term Planning and of course, Testing and Learning
2:50
ATG Executive Presentation ATG Executive & Luxury Brand Client
12:10 Luxury Innovation Spotlight: Luxury Ecommerce –
From Single Site To Cross Channel Carsten Thoma, COO, hybris Consumers tend to use all channels simultaneously, as a crosschannel approach supports and reinforces the natural behavior of customers and consumers. Based on a consistent multichannel infrastructure, luxury retailers can start guiding consumers pro-actively from one channel to the other by
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Register Today!
A trusted, global specialist in e-commerce, ATG (Art Technology Group, Inc., NASDAQ: ARTG) has spent the last decade focused on helping the world's premier brands maximize the success of their online businesses. ATG Commerce is the commerce platform and business user application solution top-rated by industry analysts for powering highly personalized, efficient and effective e-commerce sites. ATG's platform-neutral optimization services can be easily added to any Web site to increase conversions and reduce
Call: 1-888-482-6012 or 1-646-200-7530 Web: www.luxuryint.com Email: luxuryinteractive@wbresearch.com Fax: 1-646-200-7535
DAY ONE:
...continued
abandonment. These services include ATG Recommendations and ATG's live help services, including ATG eStara Click to Call, and Instant Service live chat. ATG is headquartered in Cambridge, Massachusetts, with additional locations throughout North America and Europe. For more information about the company, please visit http://www.atg.com. For updated information about this session, and speakers, please visit www.luxuryint.com. 3:25
session with the ability to immediately increase response levels to your email communications. • Current trends in email design • Best of the best: top email campaigns of leading retailers • Design and tech tips for improved response rates 5:00
Structuring Your Luxury eCommerce Organization For Success
Parnell Eagle, SVP Marketing and Merchandise Planning, Saks Fifth Avenue Direct
Leisa Glispy, Director Global E-Commerce, Waterford Wedgwood Royal Doulton
Tom Davis, VP E-Commerce, Kenneth Cole Leisa Glispy, Director Global Ecommerce, Waterford Wedgwood Royal Doulton
E-commerce has emerged as the bright spot in retail. Many luxury retailers are now turning their attention to the development and expansion of their online channel. However, traditional retail organizational models and thinking will be challenged by the transformation needed for online success. Find out how leading retailers are breaking out of the traditional retail box and building technology-focused organizations of the future. Whether you are just launching your e-commerce channel or positioning for growth, learn how to structure your organization to meet complex needs of this rapidly maturing channel and deliver a competitive luxury brand experience. 4:00
Afternoon Tea & Refreshments In The Solutions Lounge
4:25
Luxury Guest Speaker Case Study: Focusing On Email Design To Optimize Response Rates
Once you’ve mastered the basics of providing an e-commerce website, what is coming down the pike that will generate revenue for your brand? Our group of senior executives tackle questions surrounding effectively supporting a multi-channel and online shopping experience using specific technologies available today. Sorting through the “must-haves” and removing the “nice to-haves” is top of mind for luxury marketers in all industry segments. Return to the office with a list of innovative tactics to support your marketing strategy after this closing panel discussion. • What trends/technologies are coming down the pike in the next few years that will influence your marketing strategies? • What technologies are working for you brand? What are you currently testing? Which technologies offer the most effective return on your spend? • Where are people spending their time in terms of digital media consumption? • What are people doing about Facebook considering their level of traffic? • How does this impact your business?
Kevin Keller, Online Manager, DelSol.com Luxury Interactive welcomes specially invited guests focusing on key areas of your acquisition and retention strategy. As the online manager for DelSol, a retailer of products spanning multiple categories, Kevin is focused on email day in and day out. A leading email expert and online campaign manager, he presents a graphic designer’s insight on optimal email design to increase revenues for your business. In this unique presentation, Kevin showcases current trends in email creative, a survey of widths, optimal time to benchmark, strategies to present clear promotions, text and image duality, ideas for motivating continued readership, and much more. Leave this
Closing Afternoon Panel Discussion Session: Staying Up-To-Date On The Bleeding Edge Of Technology Innovations That Deliver An Immediate ROI
5:45
Luxury Interactive Official Cocktail Reception For All Attendees After a day of solutions-focused sessions, relax with all of your fellow executive attendees. Take advantage of the opportunity to speak to peers and speakers off-line. Leave with contacts from the most forward-thinking and innovative heads of luxury marketing today.
“I had a wonderful time at my first luxury interactive conference.” Mark Lynton, Director e-Commerce, Tumi
Sponsors:
Go to www.luxuryint.com for complete information on each session and full speaker bios
7
DAY TWO:
Tuesday, June 29, 2010
As marketing budgets and resources continue to be strained, take advantage of untapped opportunities in luxury today. With a mix of research-based presentations, case studies, panel discussions and interactive roundtables, get actionable strategies and benchmark against cutting-edge brands only at Luxury Interactive 2010.
8:00
Registration & Continental Breakfast In The Solution Zone
8:30
Chairperson Opening Remarks
8:45
KEYNOTE SESSION: Engaging Editorial = Engaged Consumers John McDonnell, COO, Patron Spirits Company The Patrón Spirits Company continues to grow the sales and influence of Patrón Tequila, the number one ultra-premium luxury tequila brand in the world. An important part of its ongoing marketing strategy is the cultivation of a strong, active and personalized relationship with many of the brand’s consumers. The Patrón Social Club uses customized editorial and experiential content to engage its consumers and foster their loyal involvement with the brand in the digital medium. This presentation will share insights into how Patrón has created and is maintaining a thriving interactive relationship with consumers. • Providing substantial information that is applicable to your customer’s lifestyle • Identifying an area of common interest with your customers to engage them editorially • Relating this common interest to your designer, specific product or customer’s experience with your brand • Focusing on editorial positioning within your merchandising strategies to drive engagement and customer loyalty
9:20
KEYNOTE PANEL DISCUSSION: The Mobile Wave Of The Future: Integrating Mobile Marketing To Drive Revenues Russ Moorehead, VP Online, Aveda Kerry Kennedy, VP E-Commerce, Omni Hotels Mickey Khan, Editor-In-Chief, Mobile Marketer Developing a dynamic mobile campaign for your luxury brands involves multiple elements- an understanding of the mobile consumer, user expectations, building your competencies, emerging platforms, technology support, and device strategy (to name a few). Our group of e-commerce heads from luxury brands, as well as industry experts tackle these areas, and offer insight into the mobile wave of the future. Stay on the cusp of leading technology by attending this panel discussion. • How do you market to mobile customers (how often)? • How do you ensure your customers return to interact with your brand via mobile devices? • How can you integrate mobile marketing into your crosschannel strategy? • What technologies are available to support a mobile marketing campaign? • How can you incorporate social media into your mobile strategy? What are the benefits of doing so? • How can you use mobile marketing to drive traffic in-store? What strategies have you used that have been successful?
9:55
KEYNOTE SESSION: Embracing The Chaos: How Luxury Brands Are Adapting To A Digital World Patti Freeman Evans, Vice President, Research Director, Forrester
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Register Today!
This session, led by one of Forrester’s leading research directors, outlines the current state of online affluent users as well as addresses strategies luxury brands are trying in order to reach them. During the presentation, attendees examine proprietary consumer survey data as well as case study examples from the marketplace to illustrate the current state of affairs. • Discover the means by which affluent consumers use digital technologies to engage with brands and buy products • Developing best practices to enable these customers across channels • Identify how luxury brands can adapt to this new scenario 10:30 Pre-Lunch Refreshment Break In The Solutions
Lounge Not just a coffee break, but a time to dissect all of the information from the morning sessions, and evaluate the cutting-edge solutions in the Solutions Lounge. Bring plenty of business cards! 11:05 Luxury Brand Idea Exchange & Executive
Roundtables- JOIN THE DISCUSSION! Drill down to the specific challenges impacting your business today. Select the most appropriate topic and enjoy an hour of senior-level relationship-building and knowledge share. Each table is hosted by a luxury brand expert. Our table experts tackle the toughest questions and offer tangible, free advice to solve your multi-channel, digital media and e-commerce challenges. Check www.luxuryint.com for updates on moderators. Table 1: Luxury Marketing In The Private Sale/In House Sale Era Jeanette Garner, AVP Interactive Marketing/E-Commerce, Kerastase Paris & SHU UEMURA ART OF HAIR Table 2: Leveraging Your Digital Assets And Going Beyond The Basics To Increase Revenues Now Table 3: Putting Online Products And Services In Place To Revolutionize The Shopping Experience Table 4: Identifying Cutting-Edge Social Media Strategies That Enhance Your Brand Image Table 5: The Modernization Of Luxury: Gaining New Luxury Customers In The Online Channel If you are an innovative solutions provider looking to take part in the Brand Idea Exchange & Executive Roundtables, contact Alice Ann Zaslavsky at 646-200-7475, or email her at aliceann.zaslavsky@wbresearch.com. 12:05 Maximizing Customer Loyalty Across The Luxury
Segment Joe Skorupa, Editor-In-Chief, RIS News RIS News will be releasing the results of its Maximizing Customer Loyalty Across The Luxury Segment research report designed specifically for the Luxury Interactive Conference. It is no secret that with “The Great Recession”, a loyal customer base within the luxury segment can make the difference between survival and ‘sayonara’ for the business.
Call: 1-888-482-6012 or 1-646-200-7530 Web: www.luxuryint.com Email: luxuryinteractive@wbresearch.com Fax: 1-646-200-7535
DAY TWO: •
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Learn what luxury retailers and service providers are doing to guarantee their customers are not only satisfied, but are loyal to their luxury brands Discover the tools and processes your peers are using to develop cross-channel loyalty programs Educate associates and call centers to ensure success Determine the metrics required to ensure your program’s success
2:55
Julia Kung, Director Marketing, Moxsie Luxury Interactive welcomes specially invited guests focusing on key innovation areas for your business. The boom in consumer usage of the social internet, from social network sites, community and social media, has created a unique opportunity for retailers and brands to reach prospective customers, drive brand awareness and revenue. Moxsie.com (a year and a half old online retailer) has leveraged the internet's many social tools and resources to do just that. From its company blog to Twitter, Polyvore contests and Facebook pages, Moxsie has benefitted sales and traffic through a unique approach to cross platform marketing and promotions. During this session, Moxsie’s Director of Marketing Julia Kung shares real world examples and insight from Moxsie's social internet efforts, share best practices, campaign implementation, crisis control and more. • Key strategies to driving revenue via social platforms -- what platforms exist, determining which is right for you, and how to engage with users • 50 followers and failing -- how to make the most of a new social network account including driving followers, when and what to share and more • Learning the components of social branding -- community, customer service, and crisis control • Tying it all together -- how to integrate the social internet into other marketing and promotional efforts to create a single, synergistic effort that drives results
12:45 Networking Luncheon For All Attendees
AFTERNOON SESSIONS Focus on today’s leading technology innovationsincluding a special focus on mobile and social media, during the afternoon sessions on June 29th. 1:45
Panel Discussion: Combating Fraud Onilne In The Luxury Industry: What You Need To Know Now Frederick Felman, Chief Marketing Officer, MarkMonitor Eric Sabo, E-Commerce Operations Manager, Theory Luxury ecommerce has soared in the last several years, and with this brings new challenges as online fraud has also been catapulted. With apparel brands such as Theory, understanding how to protect not only your products, but your brand, is critical as online continues to be a growing sales channel. What are the key initiatives that must be in place to combat fraud today? The head of e-commerce operations Theory presents comprehensive insight into the best practices to combat fraud for your business. • What kinds of online scams and fraud target the luxury industry? • Which strategies are most effective in defending luxury brands from online scams? • What techniques do the best job of preventing paid search scams that target luxury brands, driving costs up and traffic down? • How far do you need to take fraud reporting? • Is it actionable? Is it taken seriously? • Are there other actions you can take with reporting? • Are there interfaces that can be put into your website to help combat fraud?
2:20
Luxury Guest Speaker Case Study: True Tale From The Front: Leveraging The Social Internet For Branding And Revenue
3:30
Closing Session: Creating a 360 Degree Comprehensive Mobile Commerce Strategy That Supports Your Overall Brand Experience Maryssa Miller, Director E-Commerce, Lacoste Do you know how many potential customers you are losing every day because of a non-effective mobile strategy? Lacoste has developed a three-prong approach to tackle mobile headon, and has reaped the rewards. From an iPhone app that simplifies the overall Lacoste e-commerce experience, to creating a mobile version of their website, to integration with their email program, they are converting customers that want to interact with their brand via mobile devices. Hear a dynamic case study that answers your most pressing mobile challenges in this final presentation. • Thinking about mobile applications as a simplification of the online experience for your customers • Creating a mobile version of your website that is formatted to mobile devices • Allowing easy browsing of your website • Taking advantage of mobile-specific incoming traffic to your website • Offering convenient in-store experiences for your customers with listings of product information on mobile devices • Supporting your mobile programs through marketing promotions • Revamping your email campaign to capitalize on immediate conversion of mobile traffic and visitors • Enhancing the cross-channel customer experience with mobile applications and websites
Social Media: The Most Impactful Way To Build And Grow Your Brand Cecilia Pagkalinawan, CEO, StyleTrek (Former VP ECommerce, La Perla and Frette) Nielsen Online shows that people continue to spend more time on social networking and blog sites than ever before, with total minutes increasing 82 percent year-over-year and the average time per person increasing 67 percent year-over-year in May 2009. Everyone is doing it. But is everyone doing it well? Has anyone measured the ROI from social media? Attend this session and receive not only an overview of Twitter, Facebook and Social Commerce but impactful campaign results from social media.
4:05
Conclusion Of Conference
Sponsors:
Go to www.luxuryint.com for complete information on each session and full speaker bios
9
Registration Information Luxury Interactive 2010: Conference Pricing Luxury Brand Executives
Packages
Others
Dates
Register and Pay in Full by April 30th to Receive $200 OFF
Register and Pay in Full by May 31st to Receive $100 OFF
Full Price
Register and Pay in Full by April 30th to Receive $200 OFF
Full Price in Full by May 31st to Receive $100 OFF
Full Price
June 28-29, 2010
$1,998
$2,098
$2,198
N/A
N/A
N/A
PACKAGE B 2 Day Main Conference Only
June 28-29, 2010
$1,899
$1,999
$2,099
$3,599
$3,699
$3,799
PACKAGE C 1 Day Main Conference Only
June 28 or 29, 2010
$1,199
$1,299
$1,399
$1,799
$1,899
$1,999
June 28, 2010
N/A
N/A
$299
N/A
N/A
N/A
PACKAGE A 2 Day Main Conference + Workshops
PACKAGE D Workshops Only
VIP Package: $250 - (Select any package above and for an additional $250 gain access to select audio presentations* from this event) CD ROM ONLY: $580 - (Gain access to select audio presentations* from this event)
PURCHASE SELECT AUDIO PRESENTATIONS* FROM THIS EVENT!
For every registration received for Luxury Interactive 2010, WBR will donate a portion of the registration fee to Smile Train. For more information about WBR’s involvement with Smile Train, please visit www.luxuryint.com.
Can’t make it to Luxury Interactive 2010 or worried that there is too much information to digest in a few short days at the event? No need to worry. You can purchase select audio presentations to share with your entire team. Register for the event today and get your VIP package for an extra $250! That’s a savings of over 40% for the CD ROM! *Presentations available are at the approval of conference speakers. Allow 3-4 weeks after event date for shipping.
Team Discounts For Luxury Brand Executives Valid on PACKAGES A and B ONLY Number of Delegates
Discount
2
15% Off Each Pass
3-4
20% Off Each Pass
5+
25% Off Each Pass
Please Note: •
To secure your team discount, register online at www.luxuryint.com or contact Bill Penney at 1-866-691-7771 or bill.penney@wbresearch.com
•
Team discounts must be booked and paid for at the same time. Team discounts do not apply to sponsoring or exhibiting companies or non luxury brand executives.
•
All discounts are taken off the full conference price. No two discounts or offers can be combined.
•
Payment is due in full at the time of registration. Your registration will not be confirmed until payment is received and may be subject to cancellation
•
A qualified luxury executive is not: Any service provider to business to consumer organizations - Including software vendors, internet developers, technology vendors, solution providers, third party logistics providers, consultants or companies with primary revenues resulting from commissions, subscriptions and/or advertising. Worldwide Business Research reserves the right to enforce the rate for non-luxury executives.
Luxury Interactive 2010 Solutions Lounge Check the Luxury Interactive 2010 agenda for multiple opportunities to find all of the solutions for your marketing, sales and business development challenges in our exclusive Solutions Lounge. Secure all of your technology needs – all in one place, at one time. •
The Solutions Lounge is easily accessible. You don’t have to seek out industry leaders that offer leading edge communications solutions, as they will all be centrally located in one place at the event. The Solutions Lounge not only features companies on the bleeding-edge of technological and brand innovation, but companies that understand your core brand values while providing optimal customer service.
•
Find complete solutions for brand management and marketing, sales strategy, interactive advertising, customer relationship management, loyalty marketing, visualization technologies, merchandising, payment processing, point of sale solutions, anticounterfeiting, and content management. All participating companies in the Solutions Lounge offer the latest in solutions, as well as product management and implementation.
•
All coffee breaks and breakfast will be easily located in the Solutions Lounge
VENUE INFORMATION
Sentry Centers 730 Third Ave, 17th Floor (Between E 45th St & E. 46th St) New York, NY 10017 888.7307307 Sentry Center Midtown East is Manhattan’s newest meeting and event facility, specifically designed to provide a distraction-free setting and meticulously controlled environment for group events. Sentry Center Midtown East offers a state of the art sanctuary in the midst of midtown’s hustle and bustle.
10
Register Today!
If you are an innovative solutions provider looking to take part in the Solutions Lounge, contact Alice Ann Zaslavsky at 646-200-7475, or email her at aliceann.zaslavsky@wbresearch.com.
Call: 1-888-482-6012 or 1-646-200-7530 Web: www.luxuryint.com Email: luxuryinteractive@wbresearch.com Fax: 1-646-200-7535
About Our Sponsors A trusted, global specialist in e-commerce, ATG (Art Technology Group, Inc., NASDAQ: ARTG) has spent the last decade focused on helping the world's premier brands maximize the success of their online businesses. ATG Commerce is the commerce platform and business user application solution top-rated by industry analysts for powering highly personalized, efficient and effective ecommerce sites. ATG's platform-neutral optimization services can be easily added to any Web site to increase conversions and reduce abandonment. These services include ATG Recommendations and ATG's live help services, including ATG eStara Click to Call, and Instant Service live chat. ATG is headquartered in Cambridge, Massachusetts, with additional locations throughout North America and Europe. For more information, please visit http://www.atg.com. hybris is a software vendor and specialist in multichannel communication and commerce solutions, especially in the area of ecommerce, product content management and automated publishing processes. hybris has been a dynamic player in the market for more than twelve years, with an impressive balance sheet in terms of growth and returns. Amongst Europe’s key industries, hybris is well established, possessing valuable best practice experience from hundreds of projects. The company makes use of this momentum of success and following a highly triumphant entrance into the US market, further international expansion is planned to extend the existing hybris presence. Whether you want to expand your Internet marketing, centrally manage data or automate the publication of product catalogues in various languages, hybris is the only provider that can unite all applications on one platform for all output channels. The number of channels will continue to increase in coming years, with m-commerce (mobile commerce) and TV shopping soon to make an appearance. hybris is flexible and easily expandable software represents real investment in the future success of your company. arvato systems is a platinum partner of hybris. arvato and hybris joined forces to offer a fullservice eCommerce solution that integrates a leading multichannel solution, provided by hybris and the premier end-to-end supply chain services of arvato - the services arm of Bertelsmann AG, the world’s leading media supplier. Arvato has a unique experience in implementing, managing and enhancing eCommerce technology, having played an important role in this
space since the emergence of the internet. Well-recognized brands such as Reebok, Adidas, Sephora, L'Oréal, Estée Lauder, Dior, TaylorMade, AshworthGolf, and many more trust in our services and expertise. MarkMonitor, the global leader in enterprise brand protection, offers comprehensive solutions and services that safeguard brands, reputation and revenue from online risks. With end-to-end solutions that address the growing threats of online fraud, brand abuse and unauthorized channels, MarkMonitor enables a secure Internet for businesses and their customers. The company’s exclusive access to data combined with its patented real-time prevention, detection and response capabilities provide wide-ranging protection to the ever-changing online risks faced by brands today. For more information, visit www.markmonitor.com. NearbyNow develops mobile shopping applications for clients such as GQ, Cosmopolitan, Brides, Estee Lauder, and more. NearbyNow’s technology allows shoppers to enter their size and find the closest store that has it in stock, providing a unique way to track both online and in-store purchasing from mobile devices. The NearbyNow Ad Network allows brands to advertise across magazine applications and reach an audience in excess of 2 million. Range Online Media is a leading search and interactive marketing agency that delivers measurable success through comprehensive, online marketing services, including paid search marketing, search engine optimization (SEO), online media placement and social media, strategic planning, performance optimization and more. Range Online Media currently offers strategic leadership and campaign management services to Neiman Marcus, Gap Inc., Accor Hotels North America, L'Occitane en Provence, Hermes of Paris, Cole Haan, The Container Store, Godiva, Burberry, Wyndham Hotels & Resorts and many other smart clients. They have received the highest average client satisfaction rating in the paid search industry by Jupiter Research for the last four consecutive years and were recently awarded with a 2009 OMMA Award for online advertising creativity in search marketing for Cole Haan. Range Online Media also won two SES Awards; in 2009 for Best Use of Local Search for their work with Reliant Energy and 2008 for Innovative Use of SEO with Nike. They are an iProspect company and a member of the Aegis family of agencies.
About Our Media Partners The New York American Marketing Association is the principal community for marketing professionals across all industries and marketing disciplines in the New York area. Through programs, events, and interaction with the chapter we look to provide marketers with an opportunity to increase their knowledge and reach in the marketing community. The eec, the email marketing arm of the Direct Marketing Association, is a global professional organization that strives to enhance the image of email marketing and communications, while celebrating and actively advocating its critical importance in business, and its ROI value. The members of our organization are representative of other trade organizations, agencies, advertisers, technology partners, clients and companies focused on the potential of email marketing. GoingToMeet.com is your preferred website for it is an efficient guide to the most relevant, recent global events. It links you to the event's website, thus letting you know how you may participate (e.g. speaker, presentor, exhibitor). And a contact us menu allowing you to communicate with event organizer or GTM. Luxuo.com is a blog about luxury and everything encompassing it we bring news, events, press releases and product announcements spreading the blogosphere with a wealth of luxury, from grand estates, fancy automobiles and yachts, intricate diamond encrusted watches — anything which exudes affluence in the upmost grandest form. Visit the exceptional at LUXURYCULTURE.COM, the internet’s first high gloss window into the world of luxury, designed to please and surprise the discriminating traveler, dreamer and connoisseur. Visit the exceptional at LUXURYCULTURE.COM, the internet’s first high gloss window into the world of luxury, designed to please and surprise the discriminating traveler, dreamer and connoisseur. Founded in 2005, Luxury-Insider.com is Asia’s leading online luxury magazine. It is the flagship media of the Luxury Insider Group, an integrated luxury media company, which comprises of the online publications Luxury-Insider.com and InLuxe.cn, and the print magazines Baccarat Magazine Hong Kong and Ultima Magazine. The Luxury Institute is the uniquely independent and impartial ratings and research institution that is the trusted and respected voice of the high net worth consumer.The Institute provides a portfolio of proprietary publications and research that guides and educates high net-worth individuals and the companies that cater to them on leading edge trends, high net worth consumer rankings and ratings of luxury brands, and best practices. Luxury Society is a private business network and social platform for luxury industry professionals around the world. Luxury Society informs and connects key players from CEOs to designers, entrepreneurs to journalists, and provides them with an effective networking platform where they can forge productive relationships, find great people and come away with strong ideas, innovative strategies and new business opportunities.
LUXURY TRAVEL MAGAZINE is the ultimate resource to discover the world's best travel experiences. Sophisticated world travelers find inspiring articles, destination guides, the world’s best luxury hotels and resorts, and simply the most trusted travel recommendations – The AList of Travel® Mobile Marketer is the leading trade publication covering mobile marketing, media and commerce. The daily targets brands, agencies, publishers, retailers and mobile marketing service providers. The address is http://www.mobilemarketer.com. PWF, an online publication from Focus Point Press, covers what’s new within private banks, family offices and wealth management firms—with a particular eye on growth in regional U.S. and international markets as well as New York-area firms. In addition to delivering breaking news in the space, Private Wealth Focus aims to analyze market trends to allow industry pros to stay ahead of the curve and serve their clients better. RetailWire is a unique online discussion forum that goes beyond conventional headline reporting. Each business morning, RetailWire editors pick topics worthy of commentary by its "BrainTrust" panel of industry experts. The results are virtual round tables of industry opinion and advice covering key dynamics affecting the retailing industry. RIS News advises retailers on how to improve their business performance through the use of information technologies, thus generating greater productivity, profitability and competitive advantages. In each monthly issue and through exclusive research and other topical supplements, its readers find the most current ideas on how to use technology to improve operating efficiencies, customer service, competitiveness and the overall profitability of brick, click and/or catalog operations. RIS News advises retailers on how to improve their business performance through the use of information technologies, thus generating greater productivity, profitability and competitive advantages. In each monthly issue and through exclusive research and other topical supplements, its readers find the most current ideas on how to use technology to improve operating efficiencies, customer service, competitiveness and the overall profitability of brick, click and/or catalog operations. SEMPO (Search Engine Marketing Professional Organization) is a non-profit association representing thousands of members globally. SEMPO works to increase awareness and promote search engine marketing worldwide. Travel Onion is a consumer web site which allows travelers to enhance their trip planning experience by reading from the best blogs in the world - indexed by destination. Since 2000, The Web Host Industry Review (www.thewhir.com) has made a name for itself as the foremost authority of the Web host industry providing reliable, insightful and comprehensive news, reviews and resources to the hosting community. TheWHIR Blogs (www.thewhir.com/blogs) provides a community of expert industry perspectives. The Web Host Industry Review Magazine (www.thewhir.com/magazine) also offers a business-minded, issuedriven perspective of interest to executives and decision-makers. WHIR TV (www.thewhir.com/tv) offers on demand web hosting video interviews and web hosting video features of the key persons and events of the web hosting industry. WHIR Events (http://www.whirevents.com) brings together like-minded hosting industry professionals and decision-makers in local communities.
Sponsors:
Go to www.luxuryint.com for complete information on each session and full speaker bios
11
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June 28-29, 2010 Sentry Centers New York, NY www.luxuryint.com
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Organized By: Sponsors:
Email: luxuryinteractive@wbresearch.com Fax: 1-646-200-7535
Call: 1-888-482-6012 or 1-646-200-7530 Web: www.luxuryint.com
Register Today!
The Future Is Now: Understand Technology Innovations That Generate Long-Term Growth
Going To Where The People Are: Creating An Integrated Approach To Digital Media To Increase Sales And Differentiate Your Brand Messaging
Multi-Channel Customers Are Your Best Customers: Enhance The Multi-Channel Customer Experience To Acquire And Retain Customers No Matter The Channel
Get Sales From Your Customers In Any And Every Channel: Maximize Cross-Channel Strategies That Drive Loyalty, Engagement With Your Brand And The Best Return On Investment
11536.004/GS
Luxury Interactive Is The One Event You Can’t Afford Miss:
www.luxuryint.com Sentry Centers, New York, NY | | June 28-29, 2010
see pg. 10 for details
Discounts Available For Luxury Brand Executives…
Please visit http://www.wbresearch.com/luxuryinteractive/FAQ.aspx for cancellation, postponement and substitution policy.
Organized by:
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or afraid there is too much information to digest in just a few days? Get Access to hours of valuable sessions and take-ways anytime, anywhere... Now you can view this outstanding conference content on your PC or laptop with a CD-ROM that puts you front and center at these informative sessions. You'll hear our expert speakers as they take you through the PowerPoint slides that illustrated their talks.
This Session Content is available for a fraction of the registration price. You can view and listen to the content when you want, where you want and as many times as you want. And if you attend Luxury Interactive 2010, this Conference CD-ROM set is only $250! (That’s a $580 value!)
This user friendly format allows you to: •
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Gain valuable insight from your peers and competitors in various Fortune 500 Industries without leaving the office. Share with your colleagues at work. Stay up to date with the latest strategies, tactics and trends in your industry.
Now you can share what you learnt at Luxury Interactive 2010, with your colleagues. Don’t leave them in the dark. Purchase the CD ROM today!
VIP Package: $250 (Select any package to attend the event and for an additional $250 get the conference CD ROM*)
CD ROM ONLY: $580 * *Presentations available are at the approval of conference speakers. Not all presentations will be published. Allow 3-4 weeks after event date for shipping.