NEW VISUAL LANGUAGE
Form Follows Function An Expolration of Modernism and Post Modernism Maryiam Mobein Mukhtar May 2014
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Post-ModerismPost-ModerismPost-ModerismPost-ModerismPost-ModerismPost-ModerismPost-Moderism
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ost-modernism is a late-20th-century movement in the arts, architecture, and criticism that was a departure from modernism. Postmodernism includes understanding about the culture, literature, art, philosophy, history, economics, architecture, fiction, and literary criticism. It is often relates to deconstruction and post-structuralism the reason for that is because it has gained substantial amount of approvals at the same time as twentieth-century post-structural trust and belief. ***A general and wide-ranging term which is applied to literature, art, philosophy, architecture, fiction, and cultural and literary criticism, among others. Postmodernism is largely a reaction to the assumed certainty of scientific, or objective, efforts to explain reality. In essence, it stems from a recognition that reality is not simply mirrored in human understanding of it, but rather, is constructed as the mind tries to understand its own particular and personal reality. For this reason, postmodernism is highly skeptical of explanations which claim to be valid for all groups, cultures, traditions, or races,
In the postmodern understanding, interpretation is everything; reality only comes into being through our interpretations of what the world means to us individually. Postmodernism relies on concrete experience over abstract principles, knowing always that the outcome of one’s own experience will necessarily be fallible and relative, rather than certain and universal. Postmodernism is “post” because it is denies the existence of any ultimate principles, and it lacks the optimism of there being a scientific, philosophical, or religious truth which will explain everything for everybody - a characterisitic of the so-called “modern” mind. The paradox of the postmodern position is that, in placing all principles under the scrutiny of its skepticism, it must realize that even its own principles are not beyond questioning. As the philospher Richard Tarnas states, postmodernism “cannot on its own principles ultimately justify itself any more than can the various metaphysical overviews against which the postmodern mind has defined itself.”
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odernism is a thoughtful movement that, along with cultural trends and does its transformations in Western society in the late 19th and early 20th centuries. Among all the different issues that formed Modernism, the development of modern industrial societies had grown really fast in the cities, Modernism had also rejected the Enlightenment of thinking, and many modernists overruled on religious belief.
Modernism includes the activities and creations of those who form of art, architecture, literature, religious faith, philosophy, social organization, and activities of daily life were becoming outdated in the new economic, social, and political environment of an emerging fully industrialized world. This movement’s approach towards what it saw as the new outdated culture of the past. Modernism is self-consciousness, which often led to experiments with form, along with the use of techniques that portray attention to the developer. Modernism makes use of the works of the past by the employment of reappearance.
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Swiss Style
he Swiss Graphic Design was developed in the 1950s in Switzerland. It remained a major design movement for more than two decades, and still gives an encouragement on the graphic designers today. Also known as the International style or International Typographic Style, it ascended in Russia, Germany and the Netherlands in the 1920s, its popularity was exceeded by Swiss graphic designers.
The Swiss Style got together with New Typography and with Bauhaus and De Stijl. The Swiss Style has its origins in The New Typography, which was developed in the 1920s and 1930s as artists and designers looked to give design a place in the new industry. They rejected symmetry and drawn illustration for white space, plain letterforms and photographs. Printing became industrialized a need for plain letterforms for fast effectual printing. Photography at that time became very popular and available for designers.
B u a s a h u
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auhaus, was a school in that was located in Germany that was shared with crafts and the fine arts, and was famous for the approach to design that it exposed, the Bauhaus operated from 1919 to 1933. The Bauhaus school was found in Weimar. The founder was an architect; the Bauhaus did not have an architecture department during the first years of its presence.
However it was founded with the idea of creating work of art, including architecture, would eventually be carried together. The Bauhaus style became one of the most significant currents in Modernist architecture and modern design. The Bauhaus had a sympathetic influence upon its developments in art, architecture, graphic design, interior design, industrial design, and typography.
Futurism
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uturism was an artistic and social movement, which took place in the 20th century. It emphasized the theme and the concept. The sort of medium that Futurism uses is graphic, architectural, interior and urban designs. The Futurists loved speed, noise, machines, pollution, and cities; they comprised the exciting new world that was then upon them rather than disingenuously enjoying the modern world’s comforts while disapproving the forces that made them possible.
Fearing and attacking technology has become almost second nature in today’s time; the Futurist manifestos show a substitute viewpoint. Although Futurism can be seen surfacing throughout the very early years of that century, the 1907 essay, which was by the Italian composer Ferruccio Busoni, is sometimes said as its true jumping-off point. Futurism was an Italian and Russian movement although it also had advocates in other countries.
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onstructivism had begun in Russian in the 1919; Russian Constructivism was a moment that was found in art. Constructivism had a great effect on modern art movement of the 20th century.
this of movement influenced pervasive, also had a great impact on architectures, graphic designers, film, music, dancing art and fashion. Constructivism was a movement that was present since 1913- 1940’s, the construction, which could also become a theme.
DAD A
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adaism was an art movement of the European in the early 20th century. Dada began in Zurich, Switzerland in 1916; distributing his work to Berlin then after that in New York to do the Language of Art Knowledge. This was international movement that begun by a group of artists and poets that were related with the Cabaret Voltaire in Zurich. The origin of the name Dada is unclear; some believe that it is an illogical word. Others maintain that it creates the Romanian artists Tristan Tzara’s and Marcel Janco’s the words “da, da,” means, “yes, yes” in the Romanian language.
This theory says that the name “Dada” came during a meeting of the group when a paper knife stuck into a French-German glossary. The movement involves visual arts, literature, poetry, art manifestoes, art theory, theatre, and graphic design, and concentrated its anti-war politics through a rejection of the usual morals in art through anti-art ethnic social work. In addition to being anti-war, Dada was also had political empathies with the fundamentalists.
C U B I S M
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Cubism was some sort of modern art that was created by the famous artist Pablo Picasso and Georges Braque’s. Cubism was the first style of conceptional art, which had transformed the whole of the 20th century around. Cubism was discovered by the two artists above, this was the traditions of Western art, which they assumed that this could work for everyone . The Cubists objection expected a form of cognitive content, which had been there since a very long time. Pablo Picasso and Georges Braque’s intention was to develop a new way of disclosing the modern world. In the 4th decades the western society had witnessed monolithic quantity of technological progress . During this period of time, the photography, cinematography, sound recording, the telephone, the motor car and the airplane heralded the dawn
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The major issue that the had to face, were how to duplicate the modernity that had been there for the last 4 centuries. The Photography started to replace painting as the reconfirmation age and for artists that illustrated cars, planes and images of the new technologies was not exactly handful challenge foe the outer competitors. Artists needed a crucial approach for the way art had combine into the technology, by that in could suddenly rise up. This is how Cubism was introduced, this was the 1st abstract style of modern art. Picasso and Braque formulated their ideas on Cubism in the 1907 in Paris.
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osef M端ller-Brockmann, was born on 9th may 1914 a place called Rapperswil he died on 30th August 1996, Josef M端ller-Brockmann was a Swiss graphic designer and also a teacher. He studied architecture, design and history of art at a University and Kunstgewerbeschule, which is in Zurich. In 1936 he opened a studio in Zurich, he worked as a graphic designer, exhibition designer and photography. Since the 1951 he designed concert posters for the Tonhalle in Zurich. In 1958 he had become a founder editor of New Graphic Design alongside with R.P. Lohse, C. Vivarelli, and H. Neuburg. In 1966 he was selected as a European design consultant to IBM. M端ller-Brockman was an author of the 1961 publications. The Graphic Artist and his design problems, grid systems in Graphic Design where he promotes the grid for page structure, and the 1971
history of the Poster and a history of visual communication. He is recognised for his simple designs and his clean use of typography, notably Akzidenz-Grotesk, shapes and colours which inspires many graphic designers in the 21st century.
M A X B I L L
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ax Bill posters were devotedly replicating to the original lithograph colours. This is a prototypical work by the artist and it will be a stunning accumulation to any space. This Max Bill poster is printed on high-quality printable Fine Paper. Max Bill is seen transnationally as one of the most projecting legislatures of concrete art, and as one of its outstanding theorists. He laid the basis for modern understanding of concrete art, refined the language, and discussed the relevance of this art of pure visual ways.
Armin Hofmann
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rmin Hofmann was born on 29th June 1920; he is a Swiss graphic designer. He started his profession in 1947 as a teacher at the Allgemeine Gewerbeschule Basel School of Art and Crafts at the age of 26. Hofmann followed Emil Ruder as head of the graphic design department at Basel School of Design and was contributory in developing the graphic design style known as the Swiss Style. His teaching style were unconventional and broad based, setting new standards that became generally known in design education throughout the world. His independent insights as an educator, and advanced powers of visual expression, created a body of work extremely diverse books, exhibitions, typography, posters, sign systems, and environmental graphics.
Neville Brody N eville Brody was born on 23rd April 1957 in London; he is a graphic designer, typographer and art director. Neville Brody is an alumnus of the London College of Printing and Hornsey College of Art, and is known for his work on The Face magazine since the 1981 till 1986 and Arena magazine since the 1987 till 1990, as well as for designing record covers for artists for example Cabaret Voltaire and Depeche Mode. He also created the company Research Studios in 1994 and is a founding member of Font works. He is the new Head of the Communication Art and Design department at the Royal College of Art.
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NVL New Visual Language Form Follows Function Issue 1 May 2014 Maryiam Mobein Mukhtar
NVL
New Visual Language Form Follows Function Issue 1 May 2014 Maryiam Mobein Mukhtar
NVL
New Visual Language Form Follows Function Issue 1 May 2014 Maryiam Mobein Mukhtar
NVL New Visual Language Form Follows Function Issue 1 May 2014 Maryiam Mobein Mukhtar
Final Magaz
NVL New Visual Language Form Follows Function Issue 1 May 2014 Maryiam Mobein Mukhtar
c New Visual Language 2014 An Exploration of Modernism and Post Modernism
Contents
zine Layout Street Graphics
Cabinet Of Curiosity
Earth Artifacts
Manifesto
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ront cover is based around my first project picec that i had designed for my final work. I have decided to make it black and white so that the colour of the masthead stands out and is more revealing with the suadience. I used an architectural image for my front cover because to give a post modern effect. The design of my masthead was picked out from variety of different styles, and the use of colour was inspired by a poster from my artists research. I then went onto designing my contents page, I decided to continue the same picture in my contents page as a watermark effect so that the buildings can be seen and alsolight so that it fitts in as a bacground. My main
pages are black with pink, orange and green simple pattern so that the consistency of the colours run throughout the magazine. To give a full post modern effect, I have kept my text colour white so that it gives the black and white faded element effect, and also so that the text clearly stands out to the audience. My back page is same as my front cover, but I decided not to put the masthead, and instead I replaced it with a barcode.
c New Visual Language 2014 An Exploration of Modernism and Post Modernism