Advertising Matters
A LITTLE CAN GO A LONG WAY Probably the question I get asked most is, ‘How much do I need to spend to get an effective advertising campaign?’.
How much do I need to spend to get an effective advertising campaign? Those of you who regularly read my column will not be surprised by my answer. It depends. I know I say that a lot but it has never been truer than it is here. If you have a major new mass market product for sale in national supermarket chains and you are relying on selling millions of units to make a profit then, not surprisingly, you need to spend millions of dollars promoting it. But if you are a local builder or tradie then there are much cheaper ways of promoting your business. ANDREW WATERS Creative Concepts Advertising & Marketing
For instance, for a tradie the following is a great start. Get a brand developed and put it on your ute, your uniform, your business cards and some corflute signs to put up outside anywhere you are working. Before long people will be recognising your brand and thinking that you are everywhere. We only have two sign written cars but we get asked often how many there are in the fleet because people see them everywhere. The tradie package above shouldn’t cost you any more than a few thousand dollars total and you’ll be surprised at how much extra work you will get from it. The moral of the story is: don’t be scared to go to an advertising agency to find out because a good one will know how to use the little money you have to great effect.
ABOUT THE AUTHOR Andrew ‘Muddie’ Waters is a Creative Director who has more than 23 years’ experience in the advertising industry. Andrew recently won national and international awards for his design work.
Brighter ideas for your budget …it’s not what you spend, it’s how you spend it Spending wisely now can save you a lot in the future. Advertising your product or service effectively is a difficult thing in today’s diverse market. It’s hard to know where your precious budget is best spent. Should you spread it across a range of traditional media or target new media exclusively? Which outlets or publications are going to be best for your target market? There are so many options that it is very hard to know what to do. That is where Creative Concepts can help. We examine all the options and develop an effective plan to help you move forward. Talk to us now about how we can make your marketing budget go further and burn brighter…
07 5493 3366
your success is our business
Level 2, 12 Innovation Parkway Birtinya Q 4575 info@creativeconcepts.com.au | www.creativeconcepts.com.au
graphic design | web design & construction | corporate branding | media planning & placement | radio/tv commercials | printing | electronic media 26 ISSUE 72
