Businesses set to Fly Local with Sunshine Coast Airport
In early June 2015, Sunshine Coast Airport launched its Fly Local campaign promoting the benefits of flying from the airport. The Fly Local campaign highlights the real savings business travellers can make every trip they Fly Local. Flying from our local airport can save you real dollars and hours on your valuable time, let alone the stress of a long drive after a hard day, or the anxiety of making a flight that depends on traffic. The airport would love to see more locals taking up the Fly Local challenge and is asking the regular business commuters to imagine what they would rather be doing with their time. Sunshine Coast business entrepreneur Kim McCosker, from publishing company 4 Ingredients, has joined the campaign as an ‘I Fly Local’ ambassador. Kim says the Sunshine Coast Airport is a great convenient location to fly from rather than having to travel to Brisbane. “Sunshine Coast Airport is practically my second home and we (my family and staff) love being able to fly from here rather than fighting traffic, roadworks and crowded carparks. I travel dozens of times a year and wherever possible choose to fly from Sunshine Coast Airport because it’s easier”, Kim said. “It’s a mere 20 minutes from my home, there is ample parking and I have never once forgotten where I parked my car. I would much rather spend the extra hours with my family than travelling to and from Brisbane, particularly when it means leaving home hours ahead to beat peak traffic into Brisbane or risk missing your flight!”. The campaign unashamedly features a parochial Fly Local message to the local business community through various communication channels including a flylocal.com.au WEB: flylocal.com.au 64 ISSUE 72
campaign web page. There is also a competition to enter online with fantastic prizes on offer. You can win one of four two-night packages to Sydney or Melbourne including flights, accommodation at Oaks Hotels and Resorts, breakfast, airport transfers and tickets to a range of exciting events – an ideal reason to entertain business clients in Sydney or Melbourne. Current services out of the airport include multiple daily flights to Sydney and Melbourne, and direct seasonal services to Auckland, New Zealand. Sunshine Coast Airport General Manager, Peter Pallot, said there are more than 30,000 registered businesses on the Sunshine Coast, many who need to travel interstate regularly to conduct their business. “Our surveys reveal the average Sunshine Coast business person travels by air approximately 15 times a year. Part of our goal here at the Council owned Sunshine Coast Airport is to make it easier for local businesses to trade more effectively with interstate markets, particularly Sydney and Melbourne”, Mr Pallot said. “By stimulating our outbound business community to use Sunshine Coast Airport, we hope to demonstrate the real need for same day interstate and intrastate business travel for our business community. We want to engage business community support and work together to secure more flights and business friendly flight schedules. The support of local business is imperative to help achieve these goals”. “The airport is extremely proud to get Kim McKosker and other business ambassadors joining the campaign”, Mr Pallot added. Mr Pallot summarised the campaign by saying, “We are asking everyone in the Sunshine Coast business community to get on board (pun intended) and live the motto I Fly Local”. e
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