4 minute read
Meet the new owner of Diamonds of Distinction Adrian Schulz
DIAMOND’S ARE CERTAINLY
THIS opal miners best friend
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Adrian Shultz is not your ordinary jeweller. Originally from Germany, Adrian moved to the remote mining town of Lightning Ridge in outback Australia, at just nine years old. Since then, he has been an underground opal miner, a tractor driver on one of Australia’s largest cotton properties, worked 150 metres under Botany Bay as a pressure grouter, and operated 50 tonne dump trucks in Queensland coal mines.
But Adrian is most at home as a jeweller and designer - no big surprise when you consider he is a third generation manufacturing Master jeweller and designer. He’ll proudly tell you that both his father and his grandfather were both German-trained Master Goldsmiths.
Born in Idar-Oberstein, Germany - renowned throughout Europe as a gemstone cutting and jewellery capital where gems from all over the world have been collected and cut since the 1400’s - being a jeweller was certainly in his blood. training, including design, sketching and rendering, manufacturing using traditional and modern techniques, gemsetting, casting, opal cutting, gemmology and diamond grading. During an apprenticeship in which many of his peers were expected to be generating their employers an immediate income, Adrian’s dad actually insisted that he spend the entire first year mastering basic techniques like correctly using the tools of the trade, then mastering all the basic techniques like sawing, filing, bending and soldering, not completing any customer jobs until almost the end of his second year.
Adrian believes that this set him up for success from the start.
Working in many different jewellery manufacturing businesses over the last 15 years has given him a unique insight into diverse manufacturing techniques. He has operated a trade-based jewellery manufacturing and repair service to many of the Sunshine Coast’s leading independent jewellery retailers over this time.
He says, “Ever since first designing and manufacturing jewellery for the store’s original owner almost 10 years ago, I’ve loved the authentic and intimate feel of Diamonds of Distinction. When the opportunity arose to purchase the business, it wasn’t even a question!
The unique, small country town charm of Buderim, with which I can identify due to my upbringing, made the decision even easier. Where else could you work in an environment like this, yet be minutes from the amazing Sunshine Coast?”
Of course, there are many other jewellers so what sets Adrian apart?
“In short, we go the extra mile. Obviously we pride ourselves on the quality of our work, and our absolutely exclusive and unique-to-you designs - we won’t replicate your original design for anyone - but putting aside our credentials and comprehensive skill set, we believe the difference between mediocre and fantastic is effort. We enjoy a challenge and no design or request is too difficult.
“I’d like to think customers choose me because of my ethics and integrity. I was raised to treat people respectfully and I hope this comes across in the way I do business as well.”
Clearly Adrian’s clients have an appreciation for quality, value-formoney, exclusivity and style.
“Our clients are a broad but discerning group. They appreciate fine goods, which are ethically sourced through legitimate channels and the fact their jewellery is made locally.”
Adrian hopes his clients always feel that they received courteous,
professional service and a final product that exceeded their expectations.
“I’ve been fortunate enough to win several design and manufacturing awards,” he modestly told Business Matters.
He sure has, including:
2010 International Boulder Opal Jewellery Design Awards: 1st Place – Professional Jeweller/Designer category
2009 International Opal Jewellery Design Awards: Finalist – Haute Joaillerie category
2000 Opal Jewellery Design Awards: 1st Place – Freeform Pendant category
2000 Opal Jewellery Design Awards: 1st Place – Conventional category
Awards aside, Adrian’s clients certainly seem appreciative of his fine work - last week he scored “two hugs and a lipstick kiss on the cheek for pieces we’d made, from people we had only just met through this job, so we must be on the right track!” e
www.diamondsofdistinction.com.au
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