Super charging our stories

As we approach our first in-person event in nearly two years at Brand Licensing Europe (BLE), I welcome the opportunity to meet our colleagues and friends in London to talk about the tremendous opportunities and exciting plans in Hasbro’s winning portfolio. From the recent successful Netflix launch of MY LITTLE PONY: A NEW GENERATION movie, to our upcoming films TRANSFORMERS: RISE OF THE BEASTS and DUNGEONS & DRAGONS, we look forward to sharing insights into our powerful growth strategies.

We are Super Charging our Stories to accelerate our growth and it all starts with our Brand Blueprint, Hasbro’s strategic framework for developing our brands in exciting new ways to profitably grow our business. Our brands are story-led consumer franchises brought to life through compelling content across a multitude of platforms and media, with a wide variety of digital experiences, innovative toys and games, publishing, and location-based entertainment, and an impressive array of consumer products.

MARIANNE JAMES, Vice President, Hasbro Licensed Consumer Products, EMEA & Asia

This Hasbro publication was produced by Max Publishing. Editor: Michelle Urquhart. Editor in Chief: Jakki Brown. Advertising: Ian Hyder. Designer: Gary Freeman. Copyright 2021. While every effort has been made to ensure that the information in this publication was correct at the time of going to press, the publishers can not accept legal liability for an errors or omissions, nor can they accept responsibility for the standing of advertisers, nor any oragnisations mentioned in the text.