PJ MASKS

EXPLORE THE GREAT OUTDOORS

A new collaboration with British outdoor brand Regatta launched in February with a bespoke collection, with further SKUs for

AW21. “Our partnership with PEPPA PIG has been a huge success and together, we have created a collection of technical outdoor clothing, footwear and accessories that kids want to wear, enabling every child to explore the great outdoors,” said Chris

Teasdale, UK Sales Manager, Regatta.

RIGHT: Regatta PEPPA PIG collection.

release its second limited edition range.

Live events remain key to the PEPPA PIG brand and Hasbro will be expanding its roll out of family entertainment centres and theme parks with Merlin, as well as new PEPPA PIG Theme Park in Florida’s Legoland landing next year.

RIGHT: Hunter Boots limited edition collection.

KEY STATS

1.8M monthly active users on Wopp (UK only) 15.7M official YouTube channels subscribers across EMEA

In the top 4 brands with the highest affinity across EMEA (girls 3-6) 85% brand awareness across EMEA (girls 3-6)

PJ MASKS has dedicated YouTube channels with 5.3MM subscribers and successful new In Real Life (IRL) content features real kids for even more aspiration for kids to see themselves as heroes. IRL content is in four out of the top 10 videos on the channel and has received over 170MM views to date. Key stats

■ Broadcast in over 180 territories ■ 154 million lifetime app downloads ■ 18.5 billion lifetime views globally on YouTube ■ Top 10 brand on YouTube globally

PJ MASKS has become a global phenomenon since its launch on Disney Junior back in 2015. There’s a multitude of consumer products programmes from apparel and role play, to publishing and locationbased entertainment, firmly established in 85 markets worldwide.

Unicef Partnership

A recent collaboration with Unicef helps raise money for the charity, as well as helping kids relax before bedtime. For just £10 a month, subscribers get a PJ MASKS monthly pack through the letterbox filled with moral-building stories, engaging activities and fun items for families. LEFT: 100% of the PJ MASKS subscription goes to Unicef.