The eOne Approach to Storytelling

From films to TV to digital shorts to social media, storytelling is at the heart of eOne. It brings brands to life, emotionally engages with the audience and deepens brand love and loyalty to expand and grow audiences.

OLIVIER DUMONT, President of Family Brands, eOne

“Storytelling and consumer insights are at the core of our Brand Blueprint Strategy. Hasbro has a similar strategy and in joining with eOne, we are united in strengthening our portfolio of family brands through storytelling. We’re really excited to dig into Hasbro’s rich catalogue of beloved brands and tell their stories in new ways that speak to the next generation of fans.

We recently produced MY LITTLE PONY: A NEW GENERATION for Netflix which was a huge success for the platform and our team. Through the concepting and writing process, we drew on insights from kids and parents to ensure that the storyline would feature themes and characters that are relevant for today’s kids. Thanks to those insights, the movie really struck a chord with kids and families, becoming the most watched movie on Netflix during the first week of its release.

Looking forward, our world-class storytellers are developing content for all audiences on all screens in entertainment, publishing, digitally through social media, on websites, in digital gaming, and by fans themselves. We are also taking this approach with new global brands that we will bring to market soon, including KIYA AND THE KIMOJA HEROES, which we are developing with Disney.”

Above: Olivier Dumont

REBECCA HARVEY, EVP, Global Brand Management & Brand Marketing

“I have worked at eOne for almost 18 years and I can safely say that the success of our brands is down to highly connected strategies that are truly brandled and audience focussed, from show to shelf, for longevity, and driven by a culture of collaboration, inclusion and open candidness.

Our centralised brand management teams are truly passionate about their brands, with each brand having a dedicated team. They work closely with all teams across the blueprint, collating feedback, requirements, data and

insights from every commercial team, feeding those into every aspect of their global brand planning and delivering content as well as overall brand strategies that truly represent the blueprint needs. We took all of our learnings from our existing Above: brands and applied them to MY LITTLE PONY Rebecca Harvey when the brand was transitioned to eOne for brand management last year. MY LITTLE PONY has launched successfully but it’s just the start. Strong blueprint collaboration is fuelling the brand and we are so excited to launch new blueprint theme for 2022, ‘Make Your Mark’. It’s the pillar of our brand-led campaign marketing next year and we can’t wait to collectively supercharge the MY LITTLE PONY blueprint with our Hasbro colleagues for the long-term.”