HASBRO VAULT

Inspire Nostalgia with Classic Brands

Given the trend for nostalgia at the moment, Hasbro has been revitalising some of its classic brands including MICROMACHINES, LITEBRITE, SPIROGRAPH and POUND PUPPIES. These timeless play patterns still resonate with consumers today.

INSET: SUBBUTEO is still going strong 75 years after launch.

OPEN THE HASBRO VAULT…

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2022 ANNIVERSARIES

2023 ANNIVERSARIES

70TH ANNIVERSARY 30TH ANNIVERSARY 75TH ANNIVERSARY

75TH ANNIVERSARY 35TH ANNIVERSARY

100TH ANNIVERSARY

25TH ANNIVERSARY 30TH ANNIVERSARY

30TH ANNIVERSARY

40TH ANNIVERSARY

ABOVE: LITE BRITE. BELOW: POUND PUPPIES are an 80s icon, still loved today.

As Hasbro nears its 100th anniversary the company has built an impressive portfolio of intellectual property over the past century.

“Licensing gives Hasbro another option to reignite and re-envision classic brands and toys for today’s consumer,” says Jess Richardson, Vice President, Global Licensed Toys and Games. “I’m excited to find ways of making what’s old, new again and capitalizing on the name value and play patterns that are part of the Hasbro Vault.”

In 2022 and 2023 some of Hasbro’s biggest brands celebrate some key milestones. TONKA and SUBBUTEO both celebrate 75 years in 2022. While Tonka is most known for classic steel vehicles, Hasbro is extending the brand into new toy adjacencies such as role play and construction products.

With SUBBUTEO University Games will be launching a special anniversary edition game next year and looking at opportunities to support the FIFA World Cup in Quatar.