PLAY-DOH

With more than 500 million cans shipped each year, PLAY-DOH is the number one modelling compound across the globe. The brand continues to grow and expand to create new and tactile sensory experiences for kids and adults alike.

getting arty For the 65th Birthday PLAY-DOH partnered with the Museum Of Modern Art of Paris to celebrate moments of creativity and imagination with family. To commemorate this milestone a masterpiece symbolising four hands was placed in the MAM. PLAY-DOH will support MAM creative and pedagogical workshops for young kids for the next year.

On screen, Play-Dohmation stop motion animations on AVOD platforms are expanding the audience through compelling and creative storytelling with the

DOH-DOHS. Since 2018, there have been over 1 billion views of The PLAY-DOH Show on

YouTube with over 150 episodes to date. Across licensed consumer products,

Hasbro is extending the PLAY-DOH product offering beyond core compound into an extended arts and crafts range, targeting kids as well as adults with a range of PLAY-DOH clay and air dry compounds.

Another new innovation will come in the second half of 2022 from Bildo, combining block play with PLAY-DOH in a range of block activity sets, storage, vehicle play as well as large scale activity stations.

ABOVE: Installation at Museum of Modern Art in Paris. BELOW: Imagine creative family moments together.

ABOVE: PLAY-DOH teamed up with urban shoe brand, Toms to create a limited edition collection for toddlers. LEFT: The DOH-DOHS get up to all sorts of adventures on The PLAY-DOH Show on YouTube.

key stats

★ 1 billion

views on YouTube

14

★ 500 million

cans shipped each year

★ NPD +6.1%

YTD Global (NPD Wk 40)