PLAY-DOH
getting arty
For the 65th Bi the Museum rthday PLAY-DOH part nered with Of Modern moments of Ar creativity an t of Paris to celebrate d im To commem orate this m agination with family . ilestone a m symbolisin g four hand asterpiece PLAY-DOH w s was plac ed in the M ill support AM MAM creativ . workshops e and pe for young ki ds for the ne dagogical xt year.
With more than 500 million cans shipped each year, PLAY-DOH is the number one modelling compound across the globe. The brand continues to grow and expand to create new and tactile sensory experiences for kids and adults alike.
O
n screen, Play-Dohmation stop motion animations on AVOD platforms are expanding the audience through compelling and creative storytelling with the DOH-DOHS. Since 2018, there have been over 1 billion views of The PLAY-DOH Show on YouTube with over 150 episodes to date. Across licensed consumer products, Hasbro is extending the PLAY-DOH product offering beyond core compound into an extended arts and crafts range, targeting kids as well as adults with a range of PLAY-DOH clay and air dry compounds. Another new innovation will come in the second half of 2022 from Bildo, combining block play with PLAY-DOH in a range of block activity sets, storage, vehicle play as well as large scale activity stations.
key stats
ABOVE: Installation at Museum of Modern Art in Paris. BELOW: Imagine creative family moments together.
ABOVE: PLAY-DOH teamed up with urban shoe brand, Toms to create a limited edition collection for toddlers. LEFT: The DOH-DOHS get up to all sorts of adventures on The PLAY-DOH Show on YouTube.
★ 1 billion ★ 500 million ★ NPD +6.1% views on YouTube
cans shipped each year
YTD Global (NPD Wk 40)
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02/11/2021 10:23
