1 minute read
DUNGEONS & DRAGONS and MAGIC: THE GATHERING
More than 50 million fans have interacted with or played DUNGEONS & DRAGONS since it was first published 47 years ago, including video games and livestream entertainment on Twitch and YouTube. Now in its fifth edition, it is more popular than ever before.
The brand is the at the epicenter of pop culture featuring in shows including Riverdale
Key stats
■ Sales up globally +33% YoY ■ 7th year of double digit
brand growth globally
■ Fanbase gender split: 61% male, 39% female ■ 18-35 year olds are the fastest
growing fan segment
■ 50th anniversary in 2024
(Year of the Dragon)
Making movies
A yet untitled new blockbuster movie is coming March 2023 from Paramount starring Rege Jean Page, Hugh Grant, Chris Pine, Michelle Rodriguez and Justice Smith. It is written and directed by John Francis Daly and Jonathan Goldstein and produced by Jeremy Latcham.
ABOVE: Rege Jean Page, Hugh Grant, Chris Pine and Michelle Rodriguez star in the new film.
and The Big Bang Theory. This continues to scale with the release of Season 4 of Stranger Things next year, which will showcase more about DUNGEONS & DRAGONS, growing brand awareness.
MAGIC: THE GATHERING
Key StatS
MAGIC: THE GATHERING has been entertaining fans for almost 30 years with its compelling characters, fantastic worlds, and deep strategic gameplay. A digital game, Magic: The Gathering Arena launched in 2019 and has been a huge hit with over 2.13 billion played games to date, with over 1.5m new players this year alone.
A new Netflix series will launch in autumn 2022 with a next phase of the season dropping in 2023. The series will be led by executive producer Jeff
Kline (TRANSFORMERS: PRIME) and coexecutive producer and story editor Steve
Melching (Star Wars: The Clone Wars).
RIGHT: Post Malone sporting one of Brain Dead’s MAGIC: THE GATHERING shirts. ■ Best year ever +23% growth ■ Core fans aged 16-35 years with a 70/30
