Gold and Silver award winners will be presented at the Retail Congress MENA event on December 6 at 4:00 followed by the Awards Cocktail Celebration at 6:00 PM at the Sumaya Ballroom of the Ritz Carlton Hotel DIFC, Dubai, UAE. See you there!
Majid Al Futtaim Properties United Arab Emirates
Majid Al Futtaim’s City Centre brand launched ‘It’s Your Space’ a refreshed brand identity & slogan that to give customers, tenants, and partners the power and platform to voice how they want their future City Centre experiences to look As part of its ‘It’s Your Space’, the City Centre brand has introduced the ‘Big City Centre Vote’ a regional based campaign encouraging the community to ‘take a seat at the table to share their ideas through a voting platform
BurJuman Center L.L.C
Dubai, United Arab Emirates
BurJuman Mall's Street Food Festival is an exciting community concept introduced to customers between 8 June 31 July 2022 It presented the audience with a sensory treat that transported visitors to Asia's bustling street food scenes by replicating and enhancing the vibe, energy, and taste, albeit in a conditioned environment, away from the summer heat It cemented the Mall's reputation as a "community focused" mall
This year, City Centre Bahrain’s Ramadan Campaign focused around weaving its brand within the fabric of the nation by building, supporting, uplifting the Bahraini Community and allowing them to glow with its support. The season of giving kicked off with a movement revolved around “Smiles for Ramadan”. The mall wanted to put smiles on these key individuals that have done their best and show them that it is there to support them, uplift their spirits and provide them with all they need.
Sharjah, United Arab Emirates
To celebrate City Centre Al Zahia’s (CCAZ) first birthday in March 2022, CCAZ organized the longest birthday party ever spanning 30 days! The celebration was also our grand opening as our launch was subdued in response to restrictions imposed due to the pandemic The campaign triggered off massive organic publicity for CCAZ reinforcing it as Sharjah’s top family and leisure destination and becoming the pride of the Al Zahia community
Based on our social responsibility and believing in the importance of national cohesion and the role of the private sector in sustainable development and in the Community partnership, Al Hokair Group strive to serve the community in all its segments and develop it according to specific principles and values to ensure the quality of the outputs of its activities as part of the response beautiful for this generous nation, our programs came from the principle of complementarity and cooperation with all the private and governmental sectors
The main goal is to use this powerful coming together of the community during the festive season to reinforce the UAE’s commitment to protecting the environment and building a sustainable future As an iconic family destination, Majid Al Futtaim wanted to rally families together to make a pledge to reduce their carbon footprint lls CSR ding udi Arabia
nt as CSR is for the community, it is equally valuable for Hamat Holding & its 22Malls Hamat Malls CSR activities help forge a stronger bond he company and its clients, boost morale, and aid both company and in feeling more connected to the world around them
forces with VOGUE Italy on a strategic scouting project "Cairo nce" The partnership aims to support the next generation of gh targeted high value projects that take advantage of the etween different cultures with the experience and guidance of
Dubai, United Arab Emirates
The Pawsome summer concept brought homegrown vendors, specifically those hailing from Korea to showcase their K culture, K beauty, K Food and K Pop and we invited the whole community that includes your furry friends, for the first time inside a mall in the UAE
Abu Dhabi, United Arab Emirates
Safety is everybody's first priority COVID stresses, regulations, lockdowns, and restrictions Providing our esteemed audiences with a safe environment to feel secure One of the first malls in Abu Dhabi to be certified with Go safe certification by the Government authorities
Our marketing team decided to work on an extraordinary per opening marketing campaign for "The Park" Mall in Taif City, a secondary city in KSA The plan was to provide an unforgettable experience for our customers as we knew the area lacked the energy and entertainment options It is a chance for us to make the best impression on the community, to get people talking about our mall, and drive customers into our new venue
Abu Dhabi, United Arab Emirates
AL Wahda Mall believes that the secret to a successful and resourceful community is good health It is a collaboration with Operation Smile UAE aims to create awareness regarding Operation Smile’s initiative which offers free cleft lip and cleft palate corrective surgeries for children and young adults The mall facilitated the gathering of resources by providing the venue, food and other essential services to raise funds to provide free surgeries
Maktabati
Lulu Group International Oman Avenues Mall Muscat, Oman
Oman Avenues Mall strives to run initiatives that are true to its brand reputation and has adopted the highest standards of social commitment into the heart of its business One such initiative run as a gesture of gratitude to their origin of success is Maktabati Having access to a library is a privilege to many, especially to children in rural areas, therefore reaching out to these children and providing a mobile library at their disposal, right at their doorstep was the mission with which Maktabati set off
mer not everyone was able to travel back home and reunite with their Closer than ever campaign was implemented to allow our Asian Community dn't make it back home during summer to connect with their loved ones
One lucky winner was selected to reunite with his mom We flew Chris's m the Philippines after being apart for 4 years, creating a Closer Than Ever moment.
Big City Centre Vote
Majid Al Futtaim Properties
Sharjah, United Arab Emirates
Majid Al Futtaim’s City Centre brand launched ‘It’s Your Space’, a refreshed brand identity & slogan that aims to give customers, tenants, and partners the power and platform to voice how they want their future City Centre experiences to look. As part of its ‘It’s Your Space’, the City Centre brand has introduced the ‘Big City Centre Vote’, encouraging the community to ‘take a seat at the table' to share their ideas through a voting platform.
Mallers™ is a mobile application loyalty program rewarding Hamat Malls’ visitors for shopping in any of our 11 malls and plazas around the Kingdom of Saudi Arabia HamatE CRM encompasses all standard functions with the use of the digitalized web environment i e , intranet, extranet, and internet Electronic CRM concerns all forms of managing relationships with customers through the use of Information technology
Dubai, United Arab Emirates
BurJuman Mall's Rising Stars is a talent competition that engages with its core target audiences, builds a sense of community and helps talents rise to the spotlight The event helps the brand connect with its audience on a level that's not transactions, building loyalty It also helps increase footfall, repeat visits and engagement
Dalma Mall Abu Dhabi, United Arab Emirates
"DOWN THE MEMORY LANE TO BE WRAPPED IN LOVE" When we do something together, it stays forever A Magical, Enticing Game of Love, where couples play & win together A couple's memory test that transformed into an alluring opportunity to unlock Gifts of love, for RECALLING brands & products just experienced moments before, inside a closed Giant Gift Box, at Dalma Mall Shoppers unwrapped Loving moments TO WIN fabulous gifts during Valentine's week
Dalma Mall
Abu Dhabi, United Arab Emirates
"24 X 7 Once you Sign On to be a Mother That's the only shift they offer " The only 24 X7 Love News "Mothers love' The most divine emotion specified in all religious scriptures Celebrating this divine love is not a situation or opportunity, it's responsibility of every mammal born of a mother to give value & respect
Opal Shopping
Tehran, Iran
Opal Shopping Center was able to host thousands of people in a short period of time with the recognition of the Olympic champions, the presentation and opening of new brand shops, holding of Black Friday event, several successful events like Mother’s day, Father’s day, the new year event, the great sales festival, Eid al fitr
At City Centre Bahrain, enhancing its customer experience is always at the top of mind and within its DNA Customer suggestions and complaints are taken seriously and solving them in innovative ways is as serious This pushed the mall to fast track and develop the first Customer Self Redemption application to redeem their receipts in very simple steps and enable them to enter the raffle without the need to wait in line
Last winter, City Centre Al Zahia (CCAZ) transformed its outdoor carpark into an immersive Winter Garden experience to host Sharjah’s most extravagant winter festival We rang in the festive spirit with an exciting array of attractions, becoming the go to place for neighbors, friends, families, children, foodies, content creators and influencers
Placemaking ‘Made to Order’
Mall of the Emirates
Dubai, United Arab Emirates
As a beacon of leisure and entertainment, Mall of the Emirates (MOE) is continually reimagining its offerings. In 2022, we launched our placemaking spaces, The 9, Clé D'Or and Zeman Awwal, as part of our vision to elevate the mall from a simple one stop retail destination to an experiential lifestyle hub. With these three spaces, MOE transforms into a community hub drawing in visitors towards compelling sophisticated experiences.
Packages Mall Spring Summer Fiesta'22 Packages Mall Lahore, Pakistan
The Packages Mall Spring Summer Fiesta, where people could win a brand new car and other amazing prizes on the shopping of Rs 7000 Moreover, we created an activity area for kids and food lovers alike by introducing multiple activities for kids and a dessert area for people who had a sweet tooth which not only helped us to boost footfall but increased shopping conversion
Dubai, United Arab Emirates
The highly competitive month of sharing moments, food and more became an opportunity for Merex to turn its gastronomical hotspots City Walk, La Mer & The Beach into people magnets using 360+ digital touchpoints The big idea? Turn customers into brand advocates with exciting rewards in exchange for reviewing the three destinations on Google, TripAdvisor, Instagram and Facebook
Bahrain
With COVID 19 and the different restrictions and policies put in place, it did its best to connect and stay close to both its tenants and customers For Bahrain’s National Day celebration, it created a memorable unique video with an on the ground activation layer that stood out from the clutter with the message “Love for our country is the motive” ﻊﻓادﻦﻃﻮﻟاﺐﺣ))
Love for our country is the motive (Bahrain National Day) Majid Al Futtaim Properties Manama,
Dubai, United Arab Emirates
In partnership with Ripe Events, Dubai Festival City Mall (DFCM) launched the first ever Ripe night market ‘Ripe by the Bay’ at Festival Bay The market transformed the landscape of DFCM with its one of a kind night edition that ran daily from Oct 2021 for 8 months 'Ripe by the Bay’ offered local talented food concepts, homegrown shopping options and live performances by emerging artists
Dalma
Abu Dhabi, United Arab Emirates
“An old fashioned outfit is not a costume, it's Comedy ” Slow & steady moves to renovate ourselves without our audiences' observing phases of transformation Secret of The Magician A joint project of Abu Dhabi Municipality & Dalma Mall with a budget of 15 Million AED giving Dalma the organic landscaped renovation for over 938 hectares of barren land to hard & soft landscaped artistical sculptures at the face of Dalma Mall
Line
Al Wahda Mall identified the introduction of HOMEBOX with a vision to create a better everyday life for its customers and provide an ultimate go to for anyone that needs affordable, furniture thereby offering to mallgoers more than just a shopping experience The launch of HOMEBOX perfectly complements the lifestyle and entertainment offerings of Al Wahda Mall as it makes every shopping experience complete.
Oman Avenues Mall, always known for its differentiated and engrossing marketing standards, wanted to imprint the minds of the customers with a definitive campaign to build in a surprise encapsulation even while the project was in progress Thus, born the concept of #BuiltAroundMe campaign which was released into the Mall’s in mall and social media handles As an indication that the whole structure of the extended mall was being built around everyday customers, “Larger than Life” was conceptualized
Seasonal
The Beach opposite JBR is an established seaside lifestyle destination however, there’s a 60% to 70% decline in visitors during the four hottest months of the year With 12 hotels within walking distance, the area is a year round tourist magnet we had to tap into Enter Pavilion at The Beach, a 60,000 sq ft multi cuisine culinary destination, housing six licensed restaurants, terraced seating and unmatched sea views
The AI powered Way to Our Customer’s Hearts Merex Investment Group LLC Dubai, United Arab Emirates
Dubai Food Festival, Dubai’s largest food centric event was a great opportunity to showcase our gastronomic destinations City Walk, La Mer and The Beach Unlike enclosed malls, they’re sprawling outdoor spaces spread over kilometres How could we ensure any participation in our competitions, despite offering sough after European destinations as prizes? The answer make it easy! We did just that with AI powered technology that allowed people to record receipts over multiple visits and enter from their phone
ational Oman
onic Oman Avenues Mall with its customer first philosophy, wer of technology to empower and establish long term interactive ts patrons The mall launched a state of the art Mobile App which dge technology offering seamless connectivity and integrating to ed value to customers
o check a shade of foundation without having to try it on? Or want bout a product when you touch it? Thanks to an arsenal of cutting ogy such as digital screens, virtual mirrors, and Augmented Reality (AR), this and more at Mall of the Emirates (MOE) Store of the Future (SOTF) nnel retail store A pioneering retail strategy Majid Al Futtaim’s (MAF) SOTF marks the beginning of a truly futuristic shopping experience using immersive digital tech
Abu Dhabi, United Arab Emirates
PR is a battle between Adverts and Impressions and in the end, it's all about impressions Retail was in turmoil we wanted to create a deep Volcanic crater of the real shopping experience for our audiences And Pooling in a social media Celebrity who is populistic specifically among Emirati women was the best bet The Station @ Dalma Mall powered by Searina is an effective PR mercenary not only spreading out the right message but also bringing sales to our retailers PR is about a Win Win Game
Majid
Dubai, United Arab Emirates
Dubai Shopping Festival (DSF) is the Middle East’s largest shopping and entertainment extravaganza, known to attract huge numbers of international and local shoppers To highlight the different layers of DSF 21 22, we gifted our visitors not just a plethora of exciting offers and sales, but a ‘first in the Middle East’ experience, driving customer footfall, boosting sales at the mall, and leaving a lasting impression on our visitors’ minds
Sharjah, United Arab Emirates
City Centre Mirdif’s vision is to be the hub of a futuristic fashion & beauty exhibition highlighting the offerings that include high street fashion & beauty destination in the UAE Under the theme of “Fashion Beyond” inspired by Expo 2021, City Centre Mirdif launched an immersive fashion campaign with beauty & fashion activations The activations promoted the mall’s high street fashion, luxury & beauty retailers catering to young & millennial women, especially Emirati Gen Z and focusing on the future of Fashion & Beauty
Al Futtaim PropertiesSharjah, United Arab Emirates
Sahara Centre, the ultimate lifestyle destination in the UAE, celebrated 20 years of exceptional shopping, leisure, culinary excellence, and togetherness Since its inauguration in February 2002, the mall has become a Sharjah landmark that is today bigger and better than ever before Sahara Centre commemorated its 20th anniversary through in mall activations, roadshows, and media campaigns
During Summer 2022 Al Hokair Group flagship entertainment brand launched its summer campaign named “Funtastic Week” in its UAE locations. The campaign engaged customers, generated traffic and elongated visitation hours while building a lasting connection with customers. The campaign successfully exceeded KPIs and resulted in the below versus 2021 summer: +138% more total footfall, achieving +135% higher total revenue
Abu Dhabi, United Arab Emirates
Mall Millionaire Season 2 was a concept launched by Line Investments & Property LLC as an activation concept across its nine malls in Abu Dhabi and Al Ain The ‘Mall Millionaire’ campaign was in partnership with Abu Dhabi Department of Culture & Tourism the highlight part of RAD Summer Edition shopping fiesta where participating malls offered incredible deals, rewards, entertainment shows and more The campaign offered shoppers AED 1 5 million worth of prizes with weekly draws of AED 25,000 ($6,806 52) and a mega prize of 1 million at the end of the campaign with other instant prizes
A Mega Summer Campaign was launched in both Mall of Egypt and City Centre Almaza with the creative idea of travelling which is one of the major deprivations that happened globally The campaign launched with an exclusive fashion and lifestyle event taking the whole scene by storm in Egypt, the event was followed by a huge Shop and Win Activation that took place in parallel in both Malls covering the East and West side of Cairo
The Middle East and North Africa (MENA) is one of the regions with a significantly growing number of eSports players and audiences with an age range from 8 35 years Launching the “Kings Arena” Gaming Tournament in Mall of Egypt and City Centre Almaza was a huge opportunity to take over the Phygital trend that is globally rising where customers got the chance to compete across 5 of the most popular e games in the both Mall of Egypt and City Centre Almaza in a West of Cairo vs. East of Cairo competition that was the first of its kind in Egypt.
City Centre Almaza & Mall of Egypt Summer Campaign 2021 Majid Al Futtaim Properties Cairo, Egypt
Cairo, Egypt
CFC Mall’s Marketing team devised the unique “everything she dreams of” campaign with a seamless hybrid of on ground and online activations Throughout March 2022, customers were encouraged to celebrate the precious women in their lives by buying Mother’s Day gifts from the mall and rewarding them with instant vouchers and free gift wrapping Visitors enjoyed fun photo opportunities, 3 different on ground events and CSR pop up events
Al Futtaim Malls Dubai Festival City Mall Dubai, United Arab Emirates
The event had partnerships with key stakeholders i e , Ministry of Education and Higher Education and Mowasalat, the official land transport provider in Qatar included 3 stations: 1 Festival Academy featured a wide range of edutainment options for adults and children alike 2 The Customization Station, allowed the children to customize their school supplies to their tastes 3 Mowasalat x MEHE activation booth which engaged the kids with edutainment activities
Al-Futtaim
The festival central area housed a booth from the Supreme Committee for Delivery and Legacy to register volunteers for the World Cup The campaign also included a community engagement partnership with the Ministry of Municipality through a booth to raise awareness on corporate social responsibility, highlighting international causes throughout the campaign duration The activation received 35,000+ guests.
Malls - Dubai Festival City Mall Dubai, United Arab EmiratesDubai, United Arab Emirates
Arabian center mall launched a family outdoor food and entertainment experienced festival at the external parking area featuring food, entertainment and a lot of fun! The food fest successfully attracted a huge number of visitors and residents, who not only enjoyed cuisines from some of the best restaurants through live DJ music beats, but also various activities ranging from fun games and competitions to a massive children’s play area and Slime making workshops for children
Oman Avenues Mall rings in 7th anniversary of its opening this year The Mall embarked on a comprehensive celebration saga 7 years ago, Oman Avenues Mall began its journey towards becoming a luminary landmark in the beautiful Sultanate of Oman The Anniversary celebrations were themed “7 Exciting Years, 7 Exciting Cities” with the celebrations running for 7 glorious weeks! Commemorating its 7th anniversary, the Mall held a ‘Mega Raffle Draw’ sending 7 lucky winners to 7 destinations
& Jerry - Cheesetown
Majid Al Futtaim Properties Muscat, Oman
With the most challenging time in our modern history and the world is living in fear & uncertainty of the future; MAF with its vision and trust in Oman’s recovery defies all circumstances & takes the brave decision to open Mall of Oman the largest super regional mall in the Sultanate With heavy precautionary measures & restrictions described as toughest in the gulf region, limited retail offering upon opening & low interest of customers visiting the mall, the mall faced a challenge in attracting footfall. For that, the mall marketing initiated a series of first in Oman crowd puller activities & experiences to attract customers & maintain the position of the Mall.
Lulu Group International Oman Avenues Mall Muscat, Oman TomKarachi, Pakistan
Ever since its launch, LuckyOne Mall has become the go to place for the people in Karachi Even tourists who visit Karachi make sure they visit the mall at least once Offering a multitude of amenities under one roof, LuckyOne Mall has continued to give away smiles, great memorable experiences, and a space for families to enjoy themselves Staying true to the tradition of doing things differently, LuckyOne Mall celebrated its 5th Anniversary by hosting month long celebrations to share the joy of 5 years of successful existence with the customers, tenants and employees
The Mall of Oman has successfully sustained its pioneering role in creating and delivering unique activations & unmatched value with multiple first of its kind experiences in the Sultanate, such as the first exclusive licensed experience, Baby Shark Mall of Oman celebrated the much awaited Eid Al Fitr with thrilling stage shows, exciting activities & colorful photo opportunities to continue creating memorable moments with our customers
To fight back the negative impact in terms of sales and footfall, & in attempt to support our tenants & create a word of mouth that would positively affect the Mall sales and Footfall, a Mega winter campaign was launched in Mall of Egypt to bring to life an ultimate exclusive experience that hammers on all kind of fashion aspects (Fashion, beauty jewelry and much more) in very trendy fashion show that will showcase partners
i, United Arab Emirates
ato Mall planned a consumer promotion to increase visitation and spend in the and incentivized customers by giving away AED 10,000 weekly cash prizes for a mum spend of AED 200 to enter the raffle To enhance the visitor's experience, stalled the largest slide seen in a shopping mall in UAE from the 1st floor to the d floor
The 4,3,2,1 campaign presents a 360-degree marketing and advertising activations and promotions designed to increase the Mall traffic through customer engagement opportunities, including in-mall activations and collaborations, roadshows and outdoor campaigns: 4 months ofpreparation to address, 3 challenges that were tackled in 2 months toward thefulfilment of 1 goal. The results surpassed all expectations, cementing the mall asthe premier shopping destination in customers’ minds and instilling current and newretailers with trust.
Customer happiness has always been Sahara Centre’s primary pillar, and 20 years on, the mall is still incredibly proud to be offering the best of shopping, dining, and entertainment options, all under one roof The 20th anniversary celebration was designed to reflect the association between Sahara Centre and Sharjah across 20 years of progress, growth and expansion This was reflected through a beautifully designed and constructed tunnel that took customers through time to revisit two decades of milestones told from the perspective of Sharjah and its people.
Dubai, United Arab Emirates
Times Square Center Dubai is one of the most popular choices of destination during the festive season! The always, well presented installations, shows and activations are some of the best in the UAE, and with the added opportunity for children to meet Santa and his elves ‘free of charge’ the community ‘centric mall attracts people from far and wide With this upsurge in seasonal mall traffic, Times Square Center took the opportunity in 2021 to embed an ecological and sustainability narrative within the fun, festive messaging
b Emirates
y Mall in partnership with MBC and DTCM offered Barca ai a chance to go on an experiential adventure to learn the history ca A 2 month experiential ticketed setup held at the first floor of n 10,000 people visited in the museum, 300K+ in social reach, essions, 100K+ social engagement
Dalma Mall Abu Dhabi, United Arab Emirates
The Most Precious Entity in Shopping Centers is Space Identifying place value of right spots & monetizing it is key formula for leasing in malls We all observed pattern of having CS counters at most premium locations Most accessible & visible In an era of digital world CS is about reaching our customers on fingertips not the location approach A strategy to replace CS counters with high yielding potential tenants has been one of the most successful revenue generation strategies ever implemented A revenue of AED3 82 Million annually Place value does matter
The DAMAC Hills 2 Community Centre is a retail offering at DAMAC’s most prestigious community in Dubailand with lush parks, wellbeing areas and access to world class amenities built in a light neutral palette having accents of earth tones, which includes nearly 12,000 households when fully developed with about 6,200 units (villas and apartments).
Dubai, United Arab Emirates
Mercato is home to over 141 shops and service outlets and prides itself in offering customers a superb variety of international fashion and lifestyle brands, a comprehensive selection of service outlets and a mouthwatering choice of cafes and restaurants Mercato has achieved lease renewal ratios of 65%, with profitability of above 41% and maintained occupancy levels of 100% during a very challenging period
United Arab Emirates
With the potential development of La Mer in 2022, the "ask" was to activate closed and inactive units, in order to elevate customer engagement at La Mer for the peak season and also to generate additional revenue This entry describes how the "Matcha" experience not only activated closed units and generated revenue but also involved the community at large to create a value proposition for the brand and the landlord
Abu Dhabi, United Arab Emirates
"GLAMOUR DOESN'T TAKE A DAY OFF" It's the best form of Marketing, as it sparkles & creates a long lasting Impact Celebrating a Diva in Town is like getting the perfect icing on the Cake NORA FATEHI, the new sizzling sensation of Asia performing at Dalma Mall to launch her new video smash hit DLS, was the right moment to garner the right sponsorships & partnerships, with multiple stakeholders, delivering a glamorous event at minimalistic costs & contributing to the Company's NOI
Dalma Mall
Abu Dhabi, United Arab Emirates
“YES SIR! YES SIR! more than 3 BAGS FULL”, were the echoing responses, for the YARDS OF FUN experienced, by 1000s of children & families, at Dalma Mall during Eid al Adha Sharing a wholesome treat a FEAST TO THE EYES, BODY & MIND, Dalma roped in the animation world's funniest furballs to celebrate the FEAST OF SACRIFICE, creating a close to nature fun & adventure with Furry Farm Friends Shaun & his flocks
Sports and fitness are becoming a booming pillar across Gen Z nowadays and supporting this pillar is a strategic objective at Majid Al Futtaim malls advocating health and wellness in several events across the year. Since Ignite is one of the biggest fitness centers in Egypt and its has one of the biggest branches at City Centre Almaza, therefore Ignite partnered with the mall to host its training party concept for the first time in Cairo only at City Centre Almaza
i, United Arab Emirates
DAMAC Hills 2 Community Centre is a retail offering at DAMAC’s most igious community in Dubailand with lush parks, wellbeing areas and access to d class amenities built in a light neutral palette having accents of earth tones e solving the financial and operational challenges, Damac Hills was able to ve a community centre that solved problems for the residents by taking a holistic approach to the task that always anchored around the needs of the residents
kistan’s only mall to successfully deploy & benefit from an alysis system using Artificial Intelligence & Facial Recognition The are based system is that it runs on our existing security feed & cing project spent to a mere fraction of the projected costs This all improvement in operational efficiency via better projection of our mall as a brand, better management of resources, tighter security, more meaningful customer engagement & increase in mall revenue
an Avenues Mall’s futuristic automation capabilities coupled with this need, slated into the making of Cloudlink, the first ever holistically detailed and multi ctional vendor management. Cloudlink is a B2B web based platform with myriad ctionalities, which helps in well rounded vendor management. The automated al enables vibrant collaboration with vendors while also lessening risk by streamlining processes.
Centres less than 47,000 square metres (500,000 sq. ft.) of total retail space
Riyadh, Saudi Arabia
The Esplanade is more than a retail location It’s a Lifestyle and Entertainment Concept by Unified Real Estate Development at a vital destination where families come to spend, explore, and discover A place where everything they want is comfortably within reach: Food, Entertainment, luxury items & accessories, shopping & lifestyle, and more The Esplanade property is a one of a kind location, situated on Riyadh’s most prominent Road “Prince Turki Al Awal Rd”
Centres of 47,001 – 92,900 square metres (500,001 – 1,000,000 sq. ft.) of total retail space
Village Design & Development Award Hamat Holding Riyadh, Saudi Arabia
The village is the most iconic mall in Jeddah and its biggest shopping destination, it is located in the heart of the city next to Al Haramayn Road Village Mall Features a diverse mix of over 325 stores in an area of 208,000 sqm and 3 stories up Visitors will find offerings for every taste and budget, from luxury to their favorite national and international brand retailers
Centres less than 47,000 square metres (500,000 sq. ft.) of total retail space
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A new ‘Futuristic’ fun destination of Al Othaim Leisure & Entertainment is designed to cater all age groups by providing a careful design planning and exclusive fit out execution A facility which composes of Indoor Family Entertainment Centre, latest rides and attractions, VR Experience, Bowling lane, Trampoline, Inflatable, plus trendy Café & food kiosks
Hamat Holding Riyadh, Saudi Arabia
Since AL Medina is a holly city for pilgrimage and "AL Manar" is the oldest mall in Hamat Holding's portfolio being open to trade since 2007, the need to re invent the mall became more and more inevitable The retail industry has experienced a tough time over the past years Online shopping has advanced and is becoming increasingly popular during and post COVID 19 This being said, we took the initiative to renovate our shopping centers including Al Manar to ensure they combat these challenges effectively
Since Jazan is a fastly developing city in KSA and included in vision 2030 & Since "Kadi Mall" is the second oldest mall in Hamat Holding's portfolio and has been open to trade since 2010, the need to reinvent the mall became more and more inevitable The initiative to renovate Kadi Mall to ensure success in combatting challenges effectively was the main goal
Centres less than 47,000 square metres (500,000 sq. ft.) of total retail space
Centres over 92,901 square metres (over 1,000,001 sq. ft.) of total retail space
Lulu Group International - Oman Avenues Mall Muscat, Oman
Apart from the strategic spruce up, enhancement of streetscapes and development of new links to surrounding neighborhoods, the mall had a larger vision in its purview bringing the Swedish furnishing giant IKEA’s first ever store in Oman at the mall premises This far fetched and ground breaking vision did not stop with being ust an idea The firmly rooted vision was linked to powerful and well directed actions, which has translated into one of the largest redevelopment projects in the Middle East region
val City Mall Renovation Phase 1 Real Estate pt
ng phase 1 for mall’s renovation that includes removal of unwanted bulks, frames, bulkheads, yellow beam at West Mall and balconies at East Mall, he color palette, renovating main courts, and enhancing the sightlines in
k Riyadh Park as the trendsetter of the city Provide a trendy open air osphere that would be the place to be for the people in Riyadh It is a project for people, with a unique sense of belonging Distinguish Riyadh Park as a recurrent ting point where everyone will be comfortable in their own space; an everyday ination
ah, Saudi Arabia
cityscape forms a visual patterning and palette that is used in the connecting areas providing a visual break between zones and toy brands while suggesting that each attraction is ‘plugged in’ to the massively powerful Playo energy and enthusiasm This unique family entertainment hub includes the well n Hasbro branded attractions, play areas, rides and games
A new stand alone entertainment concept of Al Hokair Group in collaboration with the Moonbug Entertainment Limited the owner and creater of Cocomelon the well know brand creating the first of its kind Cocomelon kids entertainment center in the region A place where imagination comes to life! The future of Imagination is here! Powered by the world’s coolest & most iconic Kids brand COCOMELON
In Panorama Mall, Sparky’s FEC Is a combination of Sparky's , Snowy, Sparky's Bowling Sparky's Lasertag , Neo Carnival and VR Zone. All interior elements, from flooring, finishes, ceilings, lighting and fixtures to graphics, reflect the total entertainment design through the physical extension of the shop front design concept.
ky's brand is our expression and purpose in the form of a Family ment Experience The ultimate motto is to be the best leisure organization sure industry, utilizing the state of the art practices, standards, various s Sparky's provides more than just an average gaming experience offering a ety of arcade classics and new high definition releases that are certain to bring
of
The renovation moved Sparky's to the new generation of entertainment centers and has successfully helped in increasing the mall footfall by 20 % more and has also increased Sparky's revenue and has exceeded this year target with 8%
Al Hokair Group
Jeddah, Saudi Arabia
Sparky’s is the flagship entertainment brand of Al Hokair Group, and one of the most popular entertainment brands in the GCC Our vision is to leverage our experience and to provide an unrivalled service that reflects the highest standards of quality and entertainment Sparky's Andalus Mall is a futuristic fun destination of Al Hokair Group It was designed to cater all age groups by providing a careful design planning and exclusive fit
Splash Dareen Mall
Al Hokair Group
Dammam, Saudi Arabia
Splash “underwater" adventure the latest entertainment concept of Al Hokair Group Keen to attract innovative ideas year after year to enrich the experience of its visitors with all the new and distinctive, it has relaunched Splash Darren Mall Dammam In the eastern region, Splash Dareen Mall, with its designs that are inspired by seabed with laser lights and charming sea blue colours, gave its wearer a first of its kind feeling of diving into the ocean floor with water boating rides and 80 video games, the most famous of which is Super Mario
Al Taif, Saudi Arabia
Taking typical Entertainment to higher levels and new horizons, Al Hokair Group, the leading Family Entertainment Developer and Operator got the franchise of Sky Zone and introduced it for the first time in Saudi Arabia Sky Zone is the world’s first indoor Trampoline Park that was voted the number one “Out of the Box” workout and the “Best Party Ever”
treme Land Open Air Mall Madinaty l Othaim Leisure Company ubai, United Arab Emirates
treme Land is latest state of the art sports based entertainment concept from Al thaim Leisure and Tourism Co with focus on playful learning Inspired by a creative nd boundless imagination this entertainment destination is designed to provide ew level of experience to guests with offerings for kids of smaller age group, tweens nd teens
Marie France Lingerie Marie France SAL Ghazir, Lebanon
Marie France positions itself as an all time favorite brand, available anywhere, anytime Marie France’s entire philosophy revolves around providing top notch products to its customers within a fixed price range that suits the mass The brand also boasts a premium return policy, where customers can exchange and refund their products within a customer friendly space
Dammam, Saudi Arabia
Splash “underwater" adventure the latest entertainment concept of Al Hokair Group In addition to a VR gaming zone, and a new release of the Chimpact game which is also an exclusive VR experiences only at Splash
aking typical Entertainment to higher levels and new horizons, Sky Zone is the world’s first indoor Trampoline Park that was voted the number one “Out of the Box” workout and the “Best Party Ever”
a Arena kair Group ah, Saudi Arabia
a Arena project is a realization of a vision that provide the community a football y with indoor and outdoor pitches in the heart of the city for everyone to enjoy enue is open for booking 7 days a week, and can be utilized for different sports ocus on football but also for cricket, Volleyball,American Football, etc
ubai, United Arab Emirates
aby Land is the international flagship entertainment brand of Abdullah Al Othaim eisure Co The state of the art family entertainment center provides heightened vel of gaming and entertainment experience with light effects and immersive rchitectural elements The 'futuristic' ambience at the facility featuring latest echnology based experience with a wide range of thrilling rides and attractions for all age groups
ordano ordano Middle East ubai, United Arab Emirates
ORDANO Giordano International was founded in Hong Kong in 1981 and is now ne of the world’s leading international retailers of men’s, women’s and children’s parel and accessories The brand has grown from its single Hong Kong store in 81 to the present network of over 2,300 stores and counters in over 35 countries Greater China, South Korea, Southeast Asia, Australia, India, Africa and the Gulf Cooperative Council
Marie France is a Regional lingerie, clothing, and beauty retailer known for high visibility marketing and branding, starting with a popular catalog and followed by an annual fashion show combined with collaboration with the most influential personas in the fashion industry With our multiple type of retail form Marie France is set to conquer the world by sending a message of inclusivity and self love
MuchMore Consultancy
Dubai, United Arab Emirates
MuchMore Consultancy embraces the power of Contents and Spaces in equal measure to create experiences that maximize engagement between Brands, Customers and Malls Owners, creating an Innovative Customer Experiences It offers an experience that led to long term relationships with clients who are mostly malls owners
Riyadh, Saudi Arabia
OPM is recognized as a leader in the market with local knowledge and expertise with international professional standards. Our services are inspired by international standards with extreme local experience, which can be identified by three main service parameters commitment, quality, and client oriented philosophy, which asserts our mission of raising the local professional level up to the international level.
QuickBrownFox Consulting FZ LLC
Dubai, United Arab Emirates
QBF Consulting has become synonymous with Loyalty Programs. We have designed programs for Malls and retail companies, worked with the UAE Government designed the National Behavior Rewards Program, Saudi Arabia's first homegrown Cinema Brand MUVI's Loyalty Program and Belgrade's Largest Shopping Mall Galleria Belgrade's Loyalty Program, MOJ BELGRADE.
Vemco Group
Dubai, United Arab Emirates
Innovation is at the core of our culture, we make a virtue of having a professional and open dialogue with clients to continuously update, develop, and improve our software for their benefit By staying one step ahead of the market, we come up with innovative solutions to help our customers future proof their businesses
Yardi Systems
Dubai, United Arab
Yardi continues to be one of the fastest growing property management software companies worldwide and provides solutions for larger businesses with portfolios that contain multiple mixed asset classes Approximately 500 companies worldwide adopt our flagship real estate platform, Yardi Voyager, each year When Yardi started operations in the Middle East in 2012, we had a handful of clients; now we work with more than 90 clients in the Middle East and North Africa regions
Vemco
Dubai, United Arab Emirates
Vemco Group has paved the way for people counting and data analytics since 2005, with an all inclusive in house developed data analytics software. For years, the company has strived to be one step ahead of the digital evolution, foreseeing the many new innovative tendencies and technologies that influence the retail industry. The company uses its global expertise and close collaboration with customers to continuously develop their solutions to meet the newest standards of innovation.
The success of Marie France didn’t happen overnight It was a mash up of creativity, hard work and timing This past period has brought a number of proud moments for me despite all the challenges we faced No doubt, shifting to 100 percent remote work was very critical especially that we had to leave the incredible office vibe, however I managed to overcome this gap by focusing on the transparent communication with the employees in order to maintain our values and culture
An accomplished and productivity-oriented leader with 18+ years’ track record in organizational, development, management, and planning across prestigious companies in the Leisure sector who always meet challenges in any circumstances to a win-win solution. Exceptional leadership acumen with well-developed ability to direct cross-functional team operations, deliver expert coaching, and coordinate decision-making with executive management. A strong leader combines a customerfocused and operational mindset with rigorous financial management skills to maximize revenue, profitability, and shareholder value.
As the Deputy Chairman and CEO of GMG, Mohammad drives the mission to promote healthier and more active lifestyles through GMG’s five main business verticals GMG Sports, GMG Food, GMG Health, GMG Consumer Goods, and GMG Ventures. Under Mohammad’s leadership, GMG has continued to expand its portfolio in the past few years, including high profile acquisitions, onboarding of leading international brands, and geographical expansions.
Mohammad A. Baker, Deputy Chairman & CEO GMG Dubai, United Arab Emirates
Hussain K Jamal is a seasoned shopping centre industry professional who understands the fine nuances of the retail business coupled with the practical hands on knowledge and experience in Retail Leasing, Shopping Centre Management and Operations Currently, he heads Mall Operations in the Biggest and Most Exciting Shopping & Leisure Destination, in the Sultanate of Oman, “Mall of Muscat” which not only houses many notable international brands but is also home to the Only Public Aquarium in the Country “Oman Aquarium ”
Ce g opping Centre & Retailer Awards identify and honor those shopping centre, retailer and individuals who have demonstrated an unparalleled ability to succeed, continually set standards of excellence, implement innovation and creativity throughout the industry.
