SalonNV Issue 6

ISSUE 6. FEBRUARY/M ARCH 2016.

£3.95 | €5

I N S P I R I NG U K & I R E L A N D S A L O N S UC C E S S

HOW TO MARKET YOUR SALON NEW YEAR, NEW HEALTHY SKIN MAXIMISING SPACE IN THE SALON

BE THE ENVY OF EVERY SALON WITH HOOKER & YOUNG @SalonNVMagazine

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SalonNVMag

ANTHONY MASCOLO

AESTHETICS | BEAUTY | HAIRDRESSING | NAILS | TANNING

SPARE ME A FRENCH QUARTER? ONE OF 12 NEW SHADES AVAILABLE IN NAIL LACQUER & GELCOLOR OPIUK.COM #OPINEWORLEANS

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WELCOME I

would first like to say a big Happy New Year to all our NV readers!

SalonNV’s first edition of 2016 is very exciting indeed. I feel so proud to announce that, due to popular demand, we have now launched UK-wide and will be reaching even more salons. We really are excited here at NV Towers and look forward to working with some amazing people along the way.

We have started the year off with a bang and have some amazing delights in store for you. We look into industry news and 2016 is already looking slick! We catch up with Dr Nestor, who is talking New Year, new you, new SKIN. He presents a how-to guide for that perfect glow and reducing those nasty wrinkles we all loathe!

It was a busy December for TeamNV and we were privileged to sponsor the Medical Cosmetic Awards where Dr Nestor and his team really outdid themselves. We also attended the Brazilian Blowout Road show where the team stopped off at the prestigious 29 Club to give demonstrations. I think it is safe to say, Keratin is definitely a girl’s best friend!

We had the pleasure to meet up with the award-winning International Creative Director of much-loved brand, TIGI,

Anthony Mascolo. He tells us about his passion for hairdressing, where it all began and his renowned Creative Team, who showcase their skills around the globe. We were well and truly inspired.

It is also that time of year again to save the date for our annual Scottish Hair and Beauty Awards. Make sure the 4th of September is free and, for all you party animals, the 5th as well!

We are super-excited and cannot wait to reveal our new categories, sponsors and venue. `We talk Johnny Depp and amazing personalised smells with the glamorous Azzi Glasser, while Hooker and Young talk about their amazing salons.

Love is definitely in the air with our Valentine’s and Mother’s Day gift and promotion ideas.

In this edition we have also launched our new Showcase section and, as always, we want to hear from you. Each issue will showcase the best work you have to offer, so please tweet us @SalonNVMagazine and send in your work.

Once again, we would just like to thank everyone who has made this possible, especially our advertisers and readers!

So sit back with a tea, coffee or glass of wine and enjoy our first edition of the New Year!

Joanne X

JOANNE REID | EDITOR-IN-CHIEF

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@SalonNVMagazine

SalonNVMagazine

www.salonnv.co.uk INSPIRING UK & IRELAND SALON SUCCESS Founders Joanne Reid & Andrew Brewster | Sales Manager Jenna McIntosh | Editor-in-chief Joanne Reid | Sub Editor Laura Boyd Design Support Ross Stewart | Sales & Marketing Support Connie Neil Design & Marketing PrintNV | Proof Reader Laurence Reid | Cover Image Hooker & Young | Pictures Shutterstock, Terry Boyd, Mark Shirley, Brian Anderson, Brian Hayes, Vanessa Stirling-Hunter Thanks Mr Haircare - Emil McMahon, Alison Jameson Consultants, Essence PR, Seven Publicity, Vivid PR, Su-PR, Fellowship of British Hairdressing, National Hairdressers Federation, Neil Barton, Dr Nestor, Pickle PR, Liz McKeon, Larry the Barber Man, Laura Craik, Salon Guru, Pamela Docherty and Jennifer Peffer - Asteria Bridal, Nadia Arain, Shortcuts, Cocoroco Communications, JAM Marketing, Foxy Hair Extensions, Creative Beauty Group, Hair and Beauty World, Hooker and Young, The Training Company, Ganesha Group, Pevonia, Flirties, Mor Plan, Albert Ewan Design, Brillbird UK, Martin Malloy Hair, Moda Salon Interiors, Salon Equipment Centre, High Definition, Beauty Works, I.C.O.N Products, Karmin Professional, Novalash, Laura Craik, Beauty Pro, Ark Skincare, Denman, Hairtools, Noella Gabriel - Elemis, Essence PR, Sweet Squared, Takara Belmont, Zen Hair Extensions, The Medical Cosmetic Awards, Anthony Mascolo, Tigi Haircare, Erica Douglas, Craig Killick, Scottish Power, Stripe Communication, Azzi Glasser, Harvey Nichols Edinburgh, Andis, Robert Rix. Published by MediaNV Ltd, 132 West Regent Street, Glasgow G2 2RQ | Email contact@salonnv.co.uk | Tel +44 (0) 141 2125 525 | Web www.SalonNV.co.uk Copyright All work in this publication is copyright SalonNV Magazine and MediaNV Ltd. No part of this magazine may be reproduced without the permission of the publisher. © Information and product prices are correct at time of printing. Some products may not be available in all stores.

www.SalonNV.co.uk | 3

News INDUSTRY NEWS

Features 6

Products EDITOR’S CHOICE 12 HAIR 14 HAIR EXTENSIONS 16 SKIN & MAKE UP 18 NAILS, HANDS & FEET 20 FURNITURE & EQUIPMENT 22 DETOX, WELLBEING & 24 AESTHETIC BEAUTY BODY, TANNING & WAXING 25

Business THE CARETAKER: 48 EMIL MCMAHON BEHIND THE BRAND: 49 NOELLA GABRIEL, ELEMIS HOW TO MARKET 50 YOUR SALON YOUR SUCCESSFUL SALON 51 KEEPING PROFITABLE CLIENTS 52 COMING BACK FOR MORE ENERGY EFFICIENCY TIPS 53 TO HELP TRIM YOUR BILLS

26 NEW YEAR,

NEW HEALTHY SKIN! 28 INTERVIEW NV:

ANTHONY MASCOLO 30 2016 CATWALK TRENDS 32 AWARDS SEASON

IS UPON US 35 SAVE THE DATE: THE

SCOTTISH HAIR AND

BEAUTY AWARDS - 2016 38 SALON OF THE MONTH:

HOOKER & YOUNG 42 MAXIMISING SPACE

IN YOUR SALON 54 A KINGDOM OF SCENTS:

AZZI GLASSER 56 VALENTINE’S DAY

GIFT GUIDE 58 MAMA I LOVE YOU 60 SHOWCASE NV 66 JANUARY DETOX 70 BARBER NV: MALE GROOMING 74 TRAINING ACADEMY OF

THE MONTH: THE CREATIVE BEAUTY GROUP 76 TRAINING NV: FEBRUARY/

MARCH TRAINING DATES

CONTENTS ISSUE 6 | FEBRUARY/MARCH 2016

4 | SalonNV Magazine

Premiering this April at Scottish Beauty Stand C60

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Hair Tools Ltd Celebrate 20 Years of Trading!

High Definition launches its Boutique franchise operation January 2016 sees the exciting launch of High Definition Boutiques – a franchise model that forms the latest business development from the leading beauty brand, High Definition.

A fully turnkey business, High Definition Boutiques will offer anyone with the personality, business acumen and passion the opportunity to own a definitive beauty destination for clients to experience the full High Definition package, and be guaranteed the top level of luxury, care and attention to detail that the brand is synonymous with.

Designed for those who want to capitalise on the already established High Definition brand, the franchise model is a unique opportunity to own, and profit from, a high-end salon with a complete range of High Definition treatments and products, projecting one clear visible image under one brand umbrella. Business owners will also be fully supported in every element, including world-class education, launch and on-going marketing support as well as recruitment assistance by the High Definition group.

Fusing the glamour of highly desirable beauty treatments with premium retail means that the business opportunities are vast.

Clients can choose from newly developed nail, lash and waxing treatments exclusively available through the Boutiques, as well as the established and well-known High Definition Brows treatment and award winning make up collection. In addition, a skin treatment menu will be offered featuring high quality peeling and resurfacing solutions to refine and treat the skin surface, as well as the coup de resistance – the Collagen Wave. This coveted A-list beauty secret, using ultrasound and radio frequency energy to generate new collagen and elastin within the deep layers of the skin, lifting and tightening, will be exclusively available via High Definition

6 | SalonNV Magazine

Boutiques. All of this will be housed within a luxurious salon environment that’s second to none.

Franchisees will also benefit from exclusive territory, bespoke décor, specially commissioned fittings, furniture and displays and enhanced, boutique-level High Definition stylist training. Boasting a format that makes business more aspirational was key, and something Founder and CEO of the brand, Nilam Holmes-Patel, was keen to establish from the outset.

Said Nilam Holmes-Patel: “Launching into Franchising was the perfect next step for the High Definition business, and we are excited about taking it to the next level and offering our affiliates the opportunity to enjoy the best that the brand has to offer.

Education, the highest standard of service and quality products are the foundations of the brand and will be prevalent in each and every treatment offered, and the High Definition Boutiques are a fantastic business opportunity for those looking to invest in a profitable future with the brand.”

Those interested in finding out more about High Definition Boutiques can visit www. highdefinitiongroup.com/investmentopportunities

Twenty years ago on Friday 8th January saw the first day of trading as Hair Tools Limited - and what an incredible 20 years it has been, supplying popular professional products, not only to the whole of the UK and Ireland, but also internationally.

From TV advertising and event sponsorship to the expansion of their huge and varying product portfolio, Hair Tools have achieved a lot in the last 20 years and show no sign of slowing down!

Hair Tools would like to take this opportunity to thank every company and individual who has supported us throughout the years - we wouldn’t be here without you all! We feel both proud and very fortunate to be part of such a fabulous industry!

Here’s to the next 20 years!

ghd Appoint New Global Education Manager ghd recently appointed Dafydd Rhys Thomas as their new Global Education Manager.

Dafydd will be supporting all global education teams with any training needs as well as working with ghd on launches and events throughout the year.

26 year-old Dafydd has an impressive profile within the industry. He was winner of a 2013 British Hairdressing Award and a member of 2014’s F.A.M.E Team. He has experience styling for an impressive range of glossy magazines, as well as working backstage at 12 international fashion weeks for fashion houses such as Vivienne Westwood, Ashish and Erdem, to name a few!

Support your skin, support each other ELEMIS is proud to support Women for Women International with the Limited Edition ProCollagen Marine Cream Ultra-Rich.

Women for Women International works with women whose lives have been torn apart by conflict in countries such as Rwanda, Syria and Kosovo. The organisation helps female survivors of war reclaim their lives by providing the resources for learning and developing skills that get them and their families out of poverty. We know that empowering these victims enables war-torn communities to transform themselves. That’s why we’re funding a class of women in Afghanistan in a year-long programme with our donation.

One woman can change anything. Many women can change everything.

When ELEMIS launched Pro-Collagen Marine Cream – an anti-ageing formula so successful, a pot of it sells every ten seconds (based on Annual Global Sales) – we wanted to support women to support their skin. Now we want to elevate that support beyond skin deep by partnering with Women for Women

International on the release of a Limited Edition Pro-Collagen Marine Cream Ultra-Rich 100ml. This richer version of the awardwinning Pro-Collagen Marine Cream delivers more intensive hydration to dry skin and the lid engraved with the organisation’s campaign line ‘SheInspiresMe’ is a visible show of support.

unprecedented levels of

Davines launches Your Hair Assistant blow-dry line to the UK Press

violence against women,

7 January 2016, London – One Horse Guards

there’s never been a

in the heart of London played host to the UK launch of Davines’ much-anticipated Your Hair Assistant line, designed and conceived by the brand’s Artistic Director and three-times British Hairdresser of the Year, Angelo Seminara. Set in its cool, gallery-style event space, the launch, held on Thursday 7 January, saw Angelo meet with members of the UK consumer and trade press, to discuss the inspiration behind the new range.

After walking through an art-gallery-style space, where a stunning retrospective of Angelo’s creative work at Davines was displayed, guests were taken to a room showcasing his work in high-profile glossies, including Vogue and Vogue Italia. Products from the Your Hair Assistant line were on display, alongside the four key looks created by Angelo from the Your Hair Assistant collection – Grace & Sleek (straight hair); Grace & Vibes (textured hair); Grace & Twist (updo); and Grace & Full (voluminous). ‘Get the look’ footage, shot exclusively for the line launch, was also played on screens as Angelo took his guests on a journey through the Your Hair Assistant line of seven premium products and one tool developed with the aim of assisting both hairstylists and clients in perfecting their blow-dry technique.

The Your Hair Assistant line also adheres to the Zero Impact® project of LifeGate so that emissions of carbon dioxide produced by the packaging are offset by carbon credits generated by operations to create and protect forests in different parts of the world.

Said Angelo: “This line took two years of development, and constant attempts and reformulations. I am a perfectionist and throughout my career I have used many products by different brands, often mixing them, as I was never happy with the result. This is why I wanted to create a line of products that would work in synergy and complement one another. I wanted to create something feminine and elegant, which is why we chose the contrast of black and light mauve packaging with a gloss finish and the jasmine and mint fragrance. I have wanted to realise this project for a long time, but only with a brand which I believed in and that would share my vision of sustainability.”

With over twenty brutal armed conflicts across the globe right now and

greater need for Women for Women International’s work. Join ELEMIS as we share the #SHEINSPIRESME global campaign to help raise critical funds for female survivors of war.

Share and tag the woman who most inspires you #SHEINSPIRESME @ELEMISLTD @WOMENFORWOMENUK. UK Charity Registration Number: 1115109 | UK Company Registration Number: 05650155

Zen hair launches in salon at Shenol Hair Premium extension brand’s new flagship salon in London Zen Hair is pleased to announce that they have launched in salon at Shenol Hair, their flagship salon based in Crawford Street, London. Clients are now able to experience first hand the undeniable quality of Zen Hair.

Services and products available in salon include: U-Tip Extensions, I-Tip Extensions, Luxury Tape Extensions, Perfect Secrets Tape Extensions, Clip in Fringes, 7-Piece Clip In, Volumising Hair Piece, Trax Tape and Matrix Solution.

With 23 years of experience in the hair industry, having worked with celebrities and models, as well as styling for various magazines, Shenol Mert is renowned for his trendsetting and innovative cutting techniques, styles, design and colour. Shenol Hair pride themselves on using only the latest and highest quality technology and products in the salon. This philosophy combined with the outstanding quality of Zen Hair created the perfect partnership for Zen’s first flagship store.

www.SalonNV.co.uk | 7

All your salon health & safety needs - in a box!

National award success for North-east hair salon An Inverurie-based hair salon has won a national business award for its innovative approach to the environment. Élan Hair Design, which can claim to be the UK’s most eco-friendly salon, has won a Best Business Award for Corporate Social Responsibility (CSR) after impressing the judges with its extensive efforts to reduce its environmental impact.

A spokesperson from the judging panel at the Best Business Awards said: “Élan Hair Design is a role model for all hairdressing salons wishing to cut their carbon footprint.

“The salon is involved in many other areas of CSR but its commitment to the environment is awe inspiring.”

Lorna Milton, director of Élan Hair Design, said: “We are delighted to have won this award, it really shows how far we have come over the past few years.

“We keep looking for new ways to be eco-friendly and to help out the community locally and nationally – it’s great to be recognised for that.” Élan undertook a £250,000 ‘green’ refurbishment of its premises three years ago aimed at reducing its carbon footprint. Features of the revamp included the installation of PV (photovoltaic) panels which generate electricity and solarthermal panels to provide energy for hot water.

The salon has continued to develop innovative methods of reducing its carbon footprint, including designing a system to send hair clippings and other biodegradable waste to be spread as compost on local farmers’ fields.

Unique measures such as these have allowed the salon to divert 95% of its waste from landfill.

The business also introduced a carbon management plan, which has successfully led to the salon reducing its emissions by 94%. Élan has made an impressive contribution to society, both in their local and national communities.

The company has held events to encourage other like-minded businesses to become more sustainable and, by raising awareness, increase consumer demand for more eco-friendly products and services. Élan has also shared information with the stylists of the future at North East Scotland College and Adam Smith College in Kirkcaldy, sharing examples of their sustainable best practice.

The salon was recently highly commended in the National Business Awards and was a finalist in both the Scottish Business Awards and the UK Chamber Awards, hosted by the British Chambers of Commerce.

The National Hairdressers’ Federation released statistics in 2015 showing that nearly half of hairdressers and beauty therapists have been injured at work, making our industry one of the most accident-prone in the country.

And when it comes to contact dermatitis, only florists have a higher rate than hairdressers or beauty therapists.

To help you keep your team safe and healthy, the NHF has launched a new health and safety “box”, which contains everything a hair salon or barbershop needs to comply with health and safety legislation. It includes the NHF’s new guide, Health and Safety for Hair Salons and Barber Shops, a template health and safety policy, risk assessments, guidelines for employees, a first aid kit, accident book, poster and fire and first aid notices as well as a guide to salon product safety.

NHF chief executive Hilary Hall said: “Paying attention to health and safety makes good business sense. If you have a member of staff who is absent from the workplace because of illness or injury which could have been prevented, this has a financial cost to your business, as well as putting added pressure on other team members.”

“The NHF is also running ‘emergency first aid at work’ training courses throughout the country in 2016. Many salons and barbershops have experienced clients or team members having an accident or falling ill in the workplace, so sending a member of your team on this course is a no-brainer.”

Ignore ‘right-to-work’ checks at your peril, the NHF warns salons – it could cost you £20,000 The NHF is reminding salons of the importance of carrying out “right-to-work” checks on new employees, to make sure they are legally allowed to work in the UK. Employers have been required to carry out such checks on prospective employees since 2008, or face a penalty of up to £20,000 per illegal employee employed.

Although there is still a long way to go before the government’s new Immigration Bill becomes law, it is expected to introduce even tougher penalties for those who ‘persistently employ illegal immigrants as a source of cheap labour’, including the risk of a jail sentence and a business being shut down for up to 48 hours while an investigation is carried out.

The sorts of checks employers need to carry out include ensuring documents given to them are genuine and unaltered, that photographs look the same (and

are actually of the applicant), that birth dates and ages tally, that the person can show evidence they have permission to do the work they’re applying for, and that their right to work in the UK has not expired.

Hilary Hall, NHF chief executive said: “Employers must not refuse to employ someone just because of their race or nationality and they cannot make assumptions about the applicant’s right to work in the UK. To avoid any possible claims of discrimination, employers should have a process for “right-to-work” checks which apply to all potential employees.”

NHF president Paul Curry added: “Immigration is a very hot topic right now across Europe and the government has signalled its continuing focus on stamping out illegal immigration. So make sure you do the “right-to-work” checks and avoid risking heavy penalties.”

Take your business to the next level with the NHF’s 2016 events programme During 2016 the National Hairdressers’ Federation is running an array of business events and workshops to keep you and your team motivated this year.

The business events cover topics such as: • How to increase profits • Delivering a great client experience • How to get the best from your team • How to manage conflict • Preparing for pensions auto-enrolment • Chair renting • Using Facebook to grow your business • Emergency first aid.

There are also workshops on topics ranging from hair loss, Afro hair, bridal make-up, nail art to barbering and shaving demonstrations, plus an evening with industry icon Desmond Murray. NHF chief executive Hilary Hall said: “Our events programme for 2016 is even bigger and better than last year, packed with essential events for business owners as well as demonstrations and workshops to inspire your team. There’s something for everyone, but places are filling up fast so don’t miss out.”

All events are open to NHF members and to non-members. For further details, prices and bookings for events from January to July 2016, go to nhf.info/events

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Fife College Lecturers are First in Scotland to Gain State Registration Hairdressing lecturers from Fife College have shown their commitment to mandatory registration for all hairdressers and barbers in the UK by becoming State Registered with the Hair Council.

The 27 staff, including hairdressing lecturers and managers, officially received their certificates at a presentation held at the College recently.

Although registration is currently not mandatory for hairdressers, Fife College is committed to the benefits that it provides in helping to raise standards in the industry and to recognise hairdressing as a profession. The College was therefore keen for staff to be registered and have their names included in the UK Register of Qualified Hairdressers.

Fiona Craig, Curriculum Manager for Hairdressing at Fife College is hopeful that other colleges will now follow suit and help to set an example, not just to the students they teach but to others in the industry. Said Fiona: “We firmly believe that all hairdressers should be professionally trained, qualified and registered, which would ensure that standards are maintained within the industry and in turn improve terms and conditions for hairdressers.

“We fully back the Hair Council in their continued efforts to lobby parliament to get registration made mandatory, which would improve the industry for our current and future hairdressing students.”

Sally Styles, Registrar at the Hair Council,

was delighted to hear that Fife College staff have gained their registration and said: “I would like to congratulate Fife College on becoming the first College in Scotland to achieve registration for all their staff and for highlighting the benefits of this to their students and others in the industry.

“There are many pluses to being registered, including the right to apply for a Master Craftsman Diploma, gaining useful credentials for working abroad, free advice and cheaper insurance. We hope that the hairdressing staff will enjoy and make full use of their new benefits.

“Currently, anyone can set up a salon or claim they are a hairdresser without qualifications or safeguards in place to protect hairdressers and clients. Registration helps to ensure best practice across the industry and so we will continue to lobby for mandatory registration and encourage other training organisations to follow the great example set

by Fife College.”

Fife College offers a wide range of Hairdressing and Beauty courses – for full details visit www.fife .ac.uk or call 0344 2480115

Countdown to the National Living Wage has started, and salons need to get ready The government has launched a publicity drive and awareness-raising campaign to promote the arrival of the mandatory National Living Wage from this April, and the NHF is urging salon owners to make sure their businesses are ready for this new wage rate.

The National Living Wage will be an extension of the National Minimum Wage for older employees.

It means any employee aged 25 or over must be paid at least £7.20 an hour from 1 April. This is likely to rise to more than £9 an hour by 2020.

The government has already made it clear that the launch of the new wage will be accompanied by a tough fines and “naming and shaming” enforcement regime for any businesses caught failing to pay staff at the correct rate.

The NHF is therefore urging salons to use the time between now and April to check their payroll processes are ready for this change. It is also advising salons to look closely at how this extra cost is likely to affect their business and things they can do that may help. For example, telling your clients about the National Living Wage increases so they understand why your prices will be going up in April 2016, or reviewing your costs and

negotiating reductions with suppliers wherever possible.

The government campaign is emphasising four steps employers need to take: • Know the rate (in other words £7.20 an hour for employees aged 25 or over) • Check which staff will be eligible • Update your payroll before 1 April 2016 • Tell staff about any changes to their pay It has also set up a dedicated website, livingwage.gov.uk and a hashtag, #NationalLivingWage NHF president Paul Curry said: “Salons need to recognise the new National Living Wage will not be a ‘nice to have’. It will be a compulsory, legal responsibility - just like the National Minimum Wage. Salons therefore need to be using the next three months wisely to make sure they are ready for this change.”

NHF chief executive Hilary Hall added: “The fact HM Revenue & Customs last year ran a campaign around the National Minimum Wage specifically targeting hairdressing, barbering and beauty means it is likely our industry will be in the spotlight when the new National Living Wage comes in.”

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The National Hairdressers’ Federation The National Hairdressers’ Federation is the UK’s largest trade body for the hairdressing, barbering and beauty industry. We’re here to help you run a successful and profitable business. You can rely on us to act in your best interests and to speak confidently on your behalf on industry issues.

With a growing membership of over 5000 hair and beauty businesses, we handle more than 25,000 calls each year.

NHF members get free employment law advice round the clock and commercial advice from 9-5 Monday to Friday, as well as free contracts of employment, staff handbooks, a health and safety toolbox, a suite of guides to help you run your business (e.g. on chair renting, franchising and apprenticeships).

There’s a range of discounts on insurance for salons and the self-employed – backed by a price promise – plus music licences, magazines and a host of services brought to our members through our Affiliate members (e.g. wholesalers, software suppliers, accountants, training providers).

The NHF also campaigns on behalf of the industry on key business issues including National Minimum Wage and National Living Wage, pensions, business rates and VAT. At the end of 2015 the NHF released Industry Statistics for Hairdressing, Barbering and Beauty, which is free to download from the NHF website.

Some of the key facts include: • 93% of the 40,000 hair and beauty businesses in the UK are micro-businesses, employing less than 10 people, although two thirds are even smaller, employing less than 5 people.

• As small businesses, 94% generate less than £250,000 in turnover and most turn over less than £100,000 – yet together they contribute a massive £7bn to the UK economy and are the backbone of many high streets.

• Hairdressing and barbering businesses are the 5th most popular independent start-up businesses and beauty salons are the 8th most popular.

The new compulsory National Living Wage launches on 1 April 2016, which means that employers will have to pay any employees aged 25 or over at least £7.20 per hour. The NHF is warning the industry to get prepared for the change to make sure they are paying all their employees at the right rate. Tough fines and ‘naming and shaming’ enforcements are already in place for National Minimum Wage and enforcements for the National Living Wage will be the similar. HMRC is targeting hair and beauty businesses, checking they are paying the National Minimum Wage at the right rate.

The NHF publishes a guide to help with the ‘grey’ areas of the National Minimum Wage which catch salon owners out, especially around apprenticeships. And, of course, there

is always the NHF team to give advice as well as the helpline. So don’t risk a £20,000 fine for each underpaid worker by failing to pay the correct wage!

2016 is the year when half a million small businesses will need to start offering a pensions auto-enrolment scheme – is your business one of these? The NHF is urging businesses not to leave it till the last minute to implement a pension scheme. If you don’t know when your ‘go-live’ (staging) date is, then use the ‘finding your staging date’ tool on thepensionsregulator.gov. uk. If you need a helping hand, the NHF has set up a pension scheme with guaranteed places for hairdressing, barbering and beauty businesses - open to members and non-members – plus a free pensions guide for employers and events which are being held around the country to explain what employers need to do. Details on nhfpensions.co.uk and nhf.info/events As well as all the serious bits of running a business, the NHF has a fantastic programme of events and competitions, so keep an eye on the events calendar on the NHF website which lists all the latest dates. Events include how to make your salon more profitable, how to grow your business using Facebook, how to manage conflict, and workshops on hair loss, Afro-Caribbean type hair, and an evening with Desmond Murray. There are competitions taking place around the UK throughout 2016, ending with the national event, Britain’s Best, in November.

The Fellowship for British Hairdressing The Fellowship for British Hairdressing returns this year with another action packed calendar of workshops, demonstrations, presentations and shows and they are already off to a great start.

The first event welcomed ClubStar members to “D&J Sessions” on Monday 11th January at Wella Studios in London. Art Director Kieran Tudor hosted the night, and joining him throughout were Luke Benson, Michael Francos, Abby Smith and Clayde Baumann. Divided into three sections, the audience were treated to a demonstration of men’s hair, session styling and runway looks all inspired by “neo-expressionist” and “romantic symbolist”. A great way to start the year! Next up for ClubStar was the “Fake It” Hair Extensions Seminar at ghd in Leeds on Monday 25th January, with an opportunity for the intimate audience to develop their expertise and knowledge in this aspect of hairdressing. The experts provided an insight into how to transform natural hair into photographic editorial and Avante Garde looks for stage or catwalk. These events are tailored to young hairstylists aged 16 to 25 years-old, with membership only costing £60 for the year, including entry to these amazing events. Next up for the ClubStar calendar is an evening with Toni&Guy on Monday 8th February, which looks set to be another exciting event for young enthusiasts.

The renowned F.A.M.E. Team; Project X; Colour Project and ClubStar Art Team have started

10 | SalonNV Magazine

their year long journey as part of these amazing projects. You can keep up to date with what they have been up to by visiting The Fellowship’s website, as well as keeping an eye on Salon NV for some exciting news and collections from them all.

Membership continues to grow for The Fellowship and their expansion into the North is going from strength to strength. This year The Fellowship are pleased to announce the addition of more events outside of London. After an incredibly popular and brilliant Men’s Hair Workshop in London on Monday 25th January, you can now book your place to learn from top leading experts at Alan Howard on Monday 22nd February.

We had a fantastic time in November last year at the Fellowship Fringe event, and The Fellowship are returning to Glasgow in March for a Scottish Masterclass. The line-up looks incredible with ticket sales incredibly popular, so make sure you don’t miss out and book your place now If you aren’t a member of The Fellowship, or you want to find out more, then have a look at their website www.fellowshiphair.com, or you can head to their members stands at both PRO Hair Live Manchester and Salon London on the 28th and 29th February.

Wales Hair & Beauty Show moves to new Venue for 2016 The Wales Hair and Beauty Show, which is celebrating it’s fifth year, will be hosted in the brand new Cardiff and Vale City Centre campus on Sun 8th May 2016.

The only hair and beauty exhibition in Wales has gone from strength to strength and showcases the hair, beauty and well-being industry in Wales and the South West. It attracts visitors from throughout Wales, South West England and surrounding areas.

The show is open to hair, beauty and well-being professionals and students. The new venue, which is based in the city centre, offers state of the art facilities to host the show going forward, including an exhibition hall, competition salons, demonstration theatre, seminar rooms all on the ground floor and FREE car parking facilities.

“I am delighted to partner with the Cardiff & Vale College and I feel the new venue, with its state of the art facilities, offers us a great venue for the show going forward in a city centre location. I look forward to working with the hair and beauty college team to offer a showcase for the hair and beauty industry in Wales each year,” stated Michael Quinn, Show Organiser.

“We are excited to be partnering with the Wales Hair and Beauty Show and hosting the show. We are looking forward to helping make the show a huge success going forward,” said Ceri Evans, Head of the Hair and Beauty Department, Cardiff & Vale College.

The show this year will be hosted on the ground floor and includes:

• Space for 50+ exhibitor stands for hairdressing, nails & beauty; • New! Holistic and Well-Being Zone; • New! Competition area for hair, beauty, nails and make-up competitions; • Product demonstration stage and theatre; • Business & marketing seminars room; • Networking area with café.

Show Time (for Change)!!

As the venue is located in the heart of the city centre, just 5 minutes walk from Cardiff city centre train and bus stations, this will offer those coming from farther away the opportunity to combine the show with a leisure or shopping trip.

Tickets will go on sale on 1st Feb 2016, priced £5 for professionals and £3 for students. You can find out more about the show by visiting www.waleshairandbeautyshow.co.uk

2016 Free From Skincare Awards to open 1st February The fifth annual FreeFrom Skincare Awards open on February 1st. Run by the team behind skincare site, Skins Matter, the awards celebrate the best skincare products that are ‘free from’ allergens and other ingredients that many consumers now avoid.

This year there are thirteen categories, including Family Skincare (sponsored by longstanding supporters NATorigin), Make Up (sponsored

by Benecos), and a special ‘Free From Achievement’ award (sponsored by Organii). Other categories include Men’s Grooming, Problem Skin, Hard Soaps and Hair Care.

The awards seek out products with strong natural qualities, formulated for skin health, or which are suitable for people with skin or other sensitivities and allergies. They

reward beneficial ingredients, the absence of undesirable ingredients, and clear, accurate labelling – as well as strong performance.

The Awards will be run in association with partners, The Ultimate Natural Beauty Bible and The Love Natural Love Organic Show. Joining them this year is Formula Botanica, a renowned organic cosmetic science school.

Joining the Awards team as Co-ordinator this year is Nicola Nolan, who has over 8 years’ experience in health and beauty, and is a well-known figure in the organic industry, working with the Soil Association, and many organic brands.

Details of categories, rules, entry criteria, sponsorship, publicity and previous years’ winners are at www.freefromskincareawards.co.uk

Industry leaders, Sweet Squared (S2) are taking the next step (or leap) towards creating a more personalised show experience for their customers.

Since their first trade show in 2011, the awardwinning distributors have had their sights set on something more than just a ‘travelling discount store’ and instead aspired to create an environment to Connect, Inspire, Surprise and Delight customers, new and existing.

The new show format, which launches at Professional Beauty Excel London, will mark the first time S2 has not sold product on their stand, allowing customers to experience first-hand, Sweet Squared’s brands and products as well as interact and get to know some of the brand’s esteemed Education Ambassadors. Show deals and products will still be available to purchase across the brands, however, they will be delivered direct to the door of the customer (excluding Waxperts® and MoroccanTan® which will continue to sell product) removing the need to cart heavy bags around London.

Not attending the show? For the first time ever Sweet Squared deals will be available online, in stores and over the phone, giving YOU, the customer, the option and the opportunity to buy from the comfort of your own home, the show or even take a visit to one of the stores which will be open on both show days (Feb 28th & 29th).

You asked and Sweet Squared listened: • No bags.

• No queues.

• Deals exclusively available online, in stores and over the phone.

• One-to-One time with Education Ambassadors and the S2 team.

• Hands on demonstrations across all brands and product lines.

• Deals exclusive to beauty professionals.

Sweet Squared Co-Founder, Samuel Sweet published a blog detailing more about the move towards a more interactive show: www.samuelsweet.wordpress.com/2016/01/13/show-time-for-a-change

www.SalonNV.co.uk | 11

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Ark Triple Action Exfoliator The unique triple effect exfoliator uses physical, fruit acid and enzymatic action to create exceptionally smooth skin.

Unlike some exfoliators, which leave skin feeling dry and sore, the inclusion of luxury lipid Abyssinian Oil leaves the skin feeling exquisitely smooth with a renewed radiance and plump, conditioned texture.

£35 - www.arkskincare.com

Redken Diamond Oil Glow Dry

Clarins Hand & Nail Cream An award winning product from Clarins.

The intensively moisturising Clarins Hand & Nail Treatment Cream replenishes dry and fatigued skin and promotes soft and supple hands. Strengthen nails, minimise age spots and soothe chapping and irritation. Long-lasting comfort and protection is just an application of lotion away! A must for any house and handbag!

Redken Diamond Oil Glow Dry is Instant shine and reflection with heat responsive technology. Ultra-lightweight and airy.

Reduces blow dry time.

£24.70 – www.gorgeousshop.com

£18.45 www.escentual.com

Elemis Pro Collagen Marine Cream Clinically proven* to reduce the depth of wrinkles, improve skin firmness, tone and hydration in 15 days, thus creating the ultimate anti-ageing cream from ELEMIS. For normal, dry skin. £80 - www.elemis.com

White Rose & Lemon Leaves Surround yourself with the scent of white Norma Jean rose laced with subtle strands of peppered citrus and soft cedarwood.

Fresh and elegant, this fragrance literally blooms as it floats through the air.

£350 - www.joloves.com

flirties Brow Range An addition to the popular PRECISION BROW DESIGN course and training for ultra defined brow shapes. flirties has now also launched a full brow design retail range to help clients look after and maintain their perfect brows at home between their appointments. £170 (Limited time only) - www.flirties.co.uk

Gel II® Secret Garden This year’s Secret Garden Spring nail collections lets you unlock the timeless beauty of spring as you step into a secret garden of six new floral colours from Gel II®. Take a stroll down a stone path surrounded by fields of orchids, daisies, and other vibrant and colourful blossoms. £13.45 Each or £80.70 for whole collection – www.thecreativebeautygroup.co.uk

Editor’s ChoiceENVY 12 | SalonNV Magazine

Unlock the timeless beauty of spring when you step into a secret garden of six new floral colours from Gel II速

LONDO

N

thecreativebeautygroup

The Creative Beauty Group

The Creative Beauty Group

55b Cobham Road,

86 Cobham Road,

Ferndown Industral Estate

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Wimborne, BH21 7RB

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Tel: 01202 876734

Tel: 0845 6525 271

www.thecreativebeautygroup.co.uk www.creativebeautyeducation.co.uk

www.SalonNV.co.uk | 13

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ghd GWP The NEW innovative ghd platinum® styler uses saferfor-hair heat that delivers exceptional styling results in just one stroke. What’s more, hair is also proven to be healthier*, stronger* and shinier.** Using ghd’s patented tri-zone® technology, ghd platinum® works quickly and effectively to straighten, curl and style in just one stroke, without compromising the health of the hair.* Buy selected ghd styling products to receive this ghd gift set worth over £30 free www.ghdhair.com

OSiS+ Soft Glam Smooth Polish Elixir Smoothness and anti-frizz: the versatile Smooth Polish Elixir melts in the hands to form a velvety, lightweight serum that gives the hair weightless shine and beautiful smoothness.

Volumize Me – Pro-Blo Group Clients understand the need to detox and condition their hair but refuse to compromise on style. This brush is so good for back-combing and adding volume that it is much less damaging than using other tools and provides excellent impact without the need to overload hair with additional products. This brush fulfils clients’ needs for full hair, but with its double width, it volumises the hair without causing harm or creating frizz. I’ve added this tool to my kit and it has become a firm favourite for weddings and photo shoots.

£12.85 www.schwarzkopf-professional.co.uk

Original & Mineral’s Original

£15 - www.problogroup.com

Detox Shampoo This fresh smelling shampoo is prefect for detoxing. With a scent of Cucumber and Australian River Mint, the product feels light and gentle. It nourishes without overloading the hair. It manages to remove dirt and grime but, unlike many other detox shampoos, it doesn’t strip hair of its natural oils. The Pro-Vitamin B5 is also amazing for improving elasticity.

Wild Nutrition Food-State Skin, Hair and Nails As well as products that I use on hair, I have regularly experimented with trying different vitamins to support healthy hair growth and I particularly like these as they contain Selenium and Iodine. Iodine has remarkable properties that can support the normal function of the thyroid and, as every hairdresser knows, imbalances in thyroid function can contribute to hair loss which can be distressing and all too common. £30 - uk.spacenk.com

£15 - www.indola.com

KERA BOND Indola have launched KERA BOND, a super-SMART Bond Enforcing system that protects hair during chemical processes in just 2 easy steps – an additive in the colour mixture and a post-colour treatment.

POA - www.indola.com

Pamela Docherty Bridal Hair Specialist, Colour Technician | Asteria Bridal The only thing that has brightened up this dull January has been getting these fab products sent to me and trialling them out on my clients. Everyone has been feeling dull and drab after the festivities so these products are just what the doctor ordered for detoxing and some much needed tlc in January. New year new hair.

Pamela Docherty has over 20 years of experience as a hairdresser and as well as being one of Scotland’s leading bridal hair specialists, she is a stylist to the stars. Internationally trained, she has worked alongside brands including Wella and Patrick Cameron. Pamela’s work has taken her to runways and events around the globe. From presenting models at the iconic Trend vision finals, to being crowned a Best of British hairdresser, she continues to be recognised for her creativity and expert eye.

HairENVY 14 | SalonNV Magazine

Luxu r ious Hair E x t e n s i o n S u p p l i e r a n d Tra i n e r

COMING SOON Launching on...

1 4 t h M a r ch at “N o. 22 B a r & G ri l l ” in Ay r, 22 Be r e s ford Te r rac e, K A 7 2 E G

from 4pm - 8pm ma r t i n @m a r ti nmal l oyh a i r.c o m w w w. m a r t i n mal l oyh a i r.c o m www.SalonNV.co.uk | 15

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Beauty Works Nano Bond Beauty Works have announced the launch of the new Nano Bond to salons nationwide. The Nano Bond is significantly smaller and less detectable than any other ring system. The Nano ring technique is the smallest and most undetectable non glue hair extension technique.

£45.00 www.beautyworks.co.uk

Clip in Weft The Clip-In Weft Memory®Hair 45cm. Quick easy to apply, it gives lustrous length, volume and colour. Featuring the patented Soft Blend Edge, the Clip-In Weft Set will transform your hair in just 5 minutes. The Balmain Hair Clip-In Weft contains 5 strips which can be clipped in easily for a natural voluminous look.

£44.45 - www.balmainhair.com

Weaveze Highlights Denman Weaveez, A new professional colouring tool for fast and precise highlights. This new device is great for creating evenly spaced weaves in the hair ready for colour application. £5.00 – www.denmanbrush.com

Easilocks Celebrity Range Easilocks are proud to introduce their very first heat resistant, non-human hair range!

Easilocks Non-Human Hair range looks and performs just like human hair but at a fraction of the cost. The hair pieces can be shampooed, blowdried, straightened and curled with up to 200 degrees Celsius. The possibilities are simply endless with these revolutionary hair pieces! £75 - shop.easilocks.com

ZEN Tape Extensions Available in three different series; Pure, Luxury and Ultimate and over 30 different colours, Zen Hair gives your client the ability to choose a shade and style to suit their personal preferences in time for the new season. £48 - www.zenhair.co

Foxy Hair Extensions’ Foxy Hair Extensions’ pre-bonded hair strands are made using a strong keratin meaning they will not break down over time. Instead they will remain in their solid form until they need to be removed. What’s more, they will not shed and are kind to the natural hair ensuring extensions and hair blend to give a seamless finish.

£17.95 – www.foxyhairextension.net

Hair ExtensionsENVY 16 | SalonNV Magazine

We know that when your hair looks good, you feel good.

A new unique collection of hair extensions by Jen Atkin.

High Quality Remy Hair

9 Month Guarantee

Invisible Technology

Fast Application

“Ever wonder how celebs look perfect in every pic from every angle? Look no further! Here is my best kept secret!�

Jen Atkin

For more information about becoming a stockist www.beautyworks.co.uk trade@beautyworks.co.uk 0161 485 3602

Enhancing. Creating. Inspiring Beauty

Works

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Pevonia’s Reactive Skincare Cream Providing environmental protection, Pevonia’s Reactive Skincare Cream is perfect for soothing and delivering relief to super sensitive skin. Shea Butter, Calendula and Micronised Titanium Dioxide combine to heal, protect and provide immediate relief to skin irritations. £53 - www.pevonia.co.uk

Balance Me Luxury Super Toning Detox Kit This kit aims to tone and detox your body from the outside in. Working to improve skin tone through massage and exfoliation – these products contain ground walnut shells and blackberry leaf extract – for natural & gentle buffing of the skin.

High Definition Browtec The updated Browtec is an ultra-slim, retractable, twist-up pencil with a brush spool on the opposite application end for easy blending, that delivers precise application every time. Available in three colours to suit all hair and skin types, the finer lead helps create more precise brush strokes and its firm texture makes it easy to control and apply, ensuring lines are clean and accurate.

£65 - www.feelunique.com

£16 - hdbrows.com

NEW i - Groom in Light and Dark

bareMinerals 7-Day Skin Detox

Tamed and groomed to perfection, this clever dual ended brow groomer has a unique triangularshaped soft pencil tip suitable for all shapes of brow and a built in eyebrow brush to groom brow hairs into place.

This one-week detoxifying programme from bareMinerals is an intensive treatment, with specific ingredient blends in each individual vial – each day targeting a specific area. From renewal to hydration – this is a seven day detox to restore your skin to its former glory. A great suggestion for your bridal clients in the run up to their wedding day.

£19.50 - www.newcidcosmetics.com

£47.20 - www.escentuals.com

NEW i - Smoulder From classic neutrals to vibrant shades, your smoky eye ‘id’ is personalized for you. New CID Cosmetics now offers its bestselling I – smoulder in 10 sultry shades. Whether it’s an everyday classic or a more dramatic look NEW I – smouler gives the desired smoky eye in seconds. £18.50 - www.newcidcosmetics.com

Jennifer Peffer Jennifer Peffer Make-up | Asteria Bridal January is a month for detox and pampering– after a busy festive period your clients will be turning to you for product recommendations and advice to kick start their 2016 beauty regimes. Here are my current pick of products to suggest to your clients or add to your kit for the New Year.

Jennifer Peffer trained in make up artistry at London College of Fashion and Make Up Designory, Los Angeles. She is now based in Glasgow, where she has a make up studio in a five star salon; she is also half of bridal beauty partnership Asteria Bridal.

In addition to bridal and make up clients, Jennifer specialises in beauty & fashion work and has had her make up featured in magazines such as Red, Marie Claire, Ok!, Tatler and the Scottish Wedding Directory. She is also the make up artist of choice for several celebrity clients when they are in Scotland.

Skin & MakeupENVY 18 | SalonNV Magazine

A NE W ERA OF PERFECTING BEAUT Y Award winning brow and make up education, high return salon retail and full turn-key boutique franchise opportunities. All available from the beauty experts previously known as HD Brows.

Award winning brow and make up education, high return salon retail and full turn-key boutique franchise opportunities. All available from the beauty experts previously known as HD Brows. build your career with high definition. call 0844 801 68 46 to join us.

©HIGH DEFINITION GR OUP LIMITED

©HIGH DEFINITION GR OUP LIMITED 2016

A NE W ERA OF PERFECTING BEAUT Y

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Nails Inc Superfood Nailkale Base Coat This is a genius product that enables you to treat your client’s nails without them having to take a break from their regular manicure routine. Acting as both a basecoat and a strengthener – this product is infused with antioxidant rich super foods such as kale, aloe vera, lemon and ginseng – all combining to nourish and protect the natural nail under your client’s polish. £15.00 - www.spacenk.com

Fingertip Facial ‘The Fingertip facial is ideal for anyone seeking the ultimate in nail revival.’

It’s perfectly suited for those looking to have a rest from acrylic nails and those who have promised to stop biting them! The state of someone’s nails can say a lot, for example, if they’re badly bitten this can indicate nervousness. Keeping them healthy and presentable with the Fingertip Facial will certainly help put a confident spring back into a girl’s step!’

• • • •

Nail cleanse / Exfoliation / Mask / Nourishment Mini fingertip Massage File Paint

RRP £30.00, 75 minutes www.sorbetsalons.co.uk

Burt’s Bees Foot Cream Take a walk on the wild side! Burt’s Bees pampering natural foot cream combines coconut oil, lanolin and vegetable glycerin to revive and rejuvenate even the driest, most neglected feet. There’s also a hint of rosemary and peppermint oils to refresh tired feet.

Go nuts for incredibly soft feet, naturally. Your feet will never be the same £12.99 – www.burtbees.co.uk

CND Shellac

CND Vinylux

The 8-patented SHELLAC™ system delivers highperformance wear and stunning crystal shine with effortless, glide-on application and no nail damage when used as directed; healthy manicure choice for natural nails with no surface filing..

BENEFITS: VINYLUX™ Weekly Polish system includes a self-adhering Colour Coat that eliminates the need for a base coat; Top Coat becomes more durable with exposure to natural light; is fast-drying and provides week-long wear.

£15.95 - www.cnd.com

£7.95 each - www.cnd.com

Nails, Hands & FeetENVY 20 | SalonNV Magazine

Brillbird Work shop in Scotland 3 up-coming events: 13th of March Glasgow and 27th of March Aberdeen.

Come meet Brillbird Scotland team and receive FREE Goodie bags.

Entry tickets ÂŁ10.

22nd & 23rd of May Brillbird International Master Educator Bettina Marton is coming to Scotland to share her knowledge.

P RODUC T Monroe 2 Position Island Unit Elegant white unit with oval mirrors and a draw either side, complete with curved chrome legs and a glass surface. Treat your clients to the Monroe experience.

Alvis Tetra Alvis Tetra offers a four seater, fully functioning styling station complete with a double sided mirror with back lighting, centre storage cabinet, four hairdryer holders and a further eight power outlets.

£645 salonequipmentcentre.co.uk

£3280 - www.takarahairdressing.co.uk

PAHI Barcelona Double Wall styling unit

Adrienne delivers simplistic elegance and artistic styling whilst ensuring design longevity. This two seater station features two full length, angled backlit mirrors, a centre table and three tired shelving unit with four power outlets.

Flexible, adaptable, resistant and chameleonic. That is how Pahi’s products are. We customise upholstery, adapt the measurements to the space available and provide individualised finishes. Shelf equipped to hold dryer. A double electrical socket can be incorporated. It combines front shelf and footrest.

£1690 www.takarahairdressing.co.uk

£1375.00 +vat www.albertewandesign.com

Adrienne

Beauty Pro Product Warmer • • • • • • • •

Heat up to 4 different products at the same time 4 Washable glass jars Easy to use, Lightweight & portable Maintains 50°C temperature of products Ready from 30 mins Reduces cross contamination and product waste Additional jars available Stainless steel spatula included

£49 - www.beautypro.com

Furniture & EquipmentENVY 22 | SalonNV Magazine

Timeless Classics

Call us now on 01455 553558 & quote SALONNV02 to receive 15% off

Duchess Chair RRP £684

Our Price £321

Monroe 2 Position Island Unit RRP £830

Our Price £645 Royal Styling Unit RRP £795

Our Price £397

Call 01455 553 558 or visit www.salonequipmentcentre.co.uk Nationwide delivery available. Visit our showroom at Leicester Road, Lutterworth, LE17 4HF All products subject to VAT, Terms & Condition’s Apply. Offer Valid Until 31st March 2016

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Elemental Herbology Detox botanical Bathing Infusion One of the simplest and most relaxing ways to detox is to add a detoxifying product to your bath. This infusion of juniper berry, rosemary and geranium will help to reduce fluid retention, invigorate circulation and eliminate toxins – leaving your skin nourished and glowing.

£20 - www.lookfantastic.com

Botanical Kinetics Energizing Eye Creme An holistic beauty experience, the Energizing Eye Treatment includes an opening Sensory Journey breathing ritual to help relax the body and mind, followed by a complete cleanse, tone and moisturise for the face, before gently massaging in Botanical Kinetics Energizing Eye Crème around the orbital bone.

Hydrating, handmade organic eye cream - at Brilliantly British This organic hydrating eye cream from AFYNA is formulated with lupine peptide which reduces the appearance of wrinkles, encouraging the skins own collagen and elastin production. The cream hydrates from within the skin to plump out fine lines. AFYNA is expertly hand blended in Cornwall and provides effective organic skincare for the modern woman. No AFYNA products or ingredients are tested on animals.

£28.00 - www.aveda.co.uk

£25.00 www.brilliantlybritish.com

Daytime Tea This fantastic blend contains caffeine as well as a bunch of other natural stimulants which will leave you feeling motivated to reach your fitness goals.

Powerful Wrinkle Reducing Cream With one of the top skin concerns of women as they age being fine lines and wrinkles, Kiehl’s chemists offer a new approach to addressing the appearance of wrinkles and texture, with the introduction of Powerful Wrinkle. Reducing Cream. This effective wrinkle-fighting formula for all ages is clinically proven to significantly strengthen elasticity by 32% within 4 weeks. Boosting elasticity is a fundamental factor in reducing the appearance of fine lines, wrinkles and pores. £42.00 - www.kiehls.co.uk

£10.99 - www.bootea.com

Biovea Collagen • Reduces the signs of ageing by maintaining the skin’s elasticity • Improves hair and nail follicles • Improves mobility in conditions such as arthritis and joint pain • Preserves, builds and replenishes lean muscle mass

£18.10 - www.biovea.com

Detox, Wellbeing & Aesthetic BeautyENVY 24 | SalonNV Magazine

P R O D U C T

Fake Bake Body Polish Fake Bake Passion Fruit Body Polish is a gentle, but effective exfoliator, which leaves the skin feeling silky smooth and ready to tan. It contains a high concentration of rare Botanicals and Aloe Vera extracts, as well as micro particles of the gentle, natural exfoliator, Loofah, which ‘polishes’ skin without damaging the surface of newly exposed layers. This oil free Body Polish will not leave skin feeling tight and doesn’t leave a barrier on the skin that could affect the tanning process.

£42.30 Salon Size fakebakeprofessional.co.uk

Dermalogica Sress Relief Treatment Oil An aromatic body treatment oil, ideal for massage, bath therapy and deluxe skin conditioning. This soothing, multifunctional blend combines advanced Silicones for skin smoothing with calming essential oils of Sandalwood, Lavender, Orange and Clary Sage. Naturally-purifying extracts of Tea Tree, Lemon, and Ylang-Ylang help to counteract the negative mental effects of stress for the ultimate in relaxation. Formulated without artificial fragrances and colors.

DEO Paraffin Wax Heater Deo digital wax heater is first generation of intelligent heaters. The electronics of this heater was devised and manufactured in the UK .

Fully Patented, Micro processor control TEMPERATURE CONTROL. £79.95 – www.capitalhairandbeauty.co.uk

Uriage Surgras Liquid Fresh and extra-soft, this gel cleanses and improves the skin’s comfort while respecting the hydrolipidic film. Skin is left perfectly clean, moisturized and soothed. A pleasant product to be used daily by all the family.

£17.50 - www.dermalogica.co.uk £15.00 - www.salonskincare.co.uk

Sole Survivors Deluxe Sticky Feet

DerCitrus aurantium dulcis

Designed to protect the soles of client’s feet from excess tan or foot infections between customers whilst receiving a spray tan treatment. They come individually sealed for the ultimate in hygiene & salon cleanliness. 12 Pairs per Pack

Expressed from the peels of ripe, sweet oranges the aroma is sweet, light, fresh fruity in temperament Reviving when feeling lack of energy cheering, refreshing, uplifting.

£5.70 - www.crazy-angel.co.uk

£5.83 - www.eve-taylor.com

Body, Tanning & WaxingENVY www.SalonNV.co.uk | 25

I’M SURE EVERYONE IS EAGERLY AWAITING THE SUMMER AFTER ALL THAT HOLIDAY CHEER FOLLOWED BY WHAT FEELS LIKE A VERY, VERY LONG JANUARY.

Words: Dr Nestor

N E W Y E A R , N E W H E A LT H Y S K I N !

W

hile we plan our summer escape and contemplate our New Year’s resolutions (if they haven’t become a distant memory), I thought I’d write about skin care, from this point to be referred to as ‘Cosmetceuticals’ (hybrid of cosmetics and pharmaceuticals, i.e luxury feel and clinically proven).

We’re going to discuss why it’s important, and why it’s an investment in glowing this year. Before we dive straight into what we need from cosmeceuticals, let’s discuss why we need them.

Ageing has been defined as the ‘progressive, irreversible loss of balance of the body’s systems’… including skin. There is no single cause of ageing (hence no fountain of youth - sorry). The degree of ageing is dependant on both genetic and environmental factors. There are far too many complicated causes to go into any great depth, but I’ll try to summarise, and keep it interesting. I’ll try.

What are free radicals and why don’t we like them?

A free radical is an atom of oxygen or molecule that is highly unstable. Think of a bull in a china shop.

The result is chaos, with a lot of damage to whatever it ‘runs into’. For it to settle, it needs to pair up with something, anything. It won’t rest or become stable until it is ‘neutralised’ (you can stop thinking about the bull now). These free radicals damage structures within our cells, most notably our DNA. Enter antioxidants. They function to mop up the free radicals and restrict the damage caused.

Think of our DNA as a blueprint to, well, everything in our body. DNA is protected by caps called ‘telomeres’. Think of telomeres as a forcefield around our DNA. Free radicals and toxins, built up from an unhealthy lifestyle, bombard this forcefield. Once

26 | SalonNV Magazine

they break through, they go for the jugular, our DNA! In skin, DNA functions to make new skin cells over and over again. If the blueprint has taken repeated knocks by these free radicals, it’s not copied correctly, and therefore vital information is lost when making new skin. This means less plumping and firming factors are produced. Even the instructions to repair itself are lost! This is what we refer to, in part, as ageing.

If we can neutralise these free radicals and mop up the toxins, we can protect our DNA and therefore, in theory, slow down the ageing process.

Where do free radicals come from?

Mostly, from ourselves. 90% are produced from normal chemical reactions in our mitochondria (small combustion engines in our cells that power life). The body is very good at cleaning these free radicals up, but our ability to do so declines with the years. The remaining 10% can come from various sources, but importantly from external factors, such as radiation, UV light, pollution, smoking and diet.

How can we repair the damage and maybe even de-activate these reckless free radicals?

There are a lot of skin care ranges on the market, all promising to make you look brighter, smoother, radiant, firmer… you get the picture. Sadly, most of this is clever marketing. There are, however, some ingredients that are supported by strong scientific evidence.

a great speed. Many ingredients are tried and tested daily. Below are a few I believe are worth mentioning, ones which have clinical trials to back them.

Vitamin C is a wonderful molecule. Its most important role is in the production of collagen. If the appropriate levels of vitamin C are applied to skin, it can contribute and aid in the repair of UV radiation-induced skin damage, prevent free radical damage and support wound healing. It also helps to regenerate Vitamin E. Vitamin E is the most potent of all antioxidants in skin. It can boost the skins natural immune cells and suppress the development of certain skin cancers.

It helps to increase the production of new, healthy skin and is used extensively for fine lines, as well as controlling acne.

Co-Enzyme Q10 helps to regenerate Vitamin C & E, and has the ability to repair our mitochondria (cells’ powerhouses). Think of it as giving our mitochondria a thorough service and MOT to make it run more efficiently, and therefore help produce healthier, cleaner energy.

Flavonoids Yes, this is the one found in wine. It is a very potent anti-oxidant and acts to mop up free radicals and limit the damage caused. I’m not saying reach for the vino!

What does our skin need?

Peptides have shown anti-ageing properties, help with skin pigmentation, and reduce collagen breakdown.

Our understanding of the ageing process and how skin is damaged and repaired is far more comprehensive than ever before. Research, driven by what is now a billion pound industry, is progressing at

Human Derived Growth Factors are specialised proteins that act as chemical messengers. They signal repair mechanisms in skin, to help produce and build collagen and elastin.

SCOTLAND’S FIRST MEDICAL COSMETIC AWARDS! Images: Terry Boyd

How do we get the good stuff to the right place?

So, we’ve identified some ‘wonder molecules’ for healthy skin. How do we get them to where we need them? This, in itself, is is actually one of the most difficult tasks that the cosmeceutical industry faces.

For example, growth factors are far too big to penetrate skin. Therefore applying them to skin alone won’t work. Growth factors are used best with medical needling, or injecting them directly into skin.

Medical needling makes hundreds of tiny holes which allows these molecules to penetrate skin. Similarly the Co-enzyme Q10 molecules are too large to reach the mitochondria. Therefore packing an ordinary cream with an abundance, will actually do very little. The ‘active part’ of the this enzyme has been developed, known as Idebenone. This is far smaller and easily gets to where it’s needed.

Similarly, applying Vitamin C and E has it’s share of hurdles. There are different concentrations, suspensions, serums and formulations to consider.

Basically, this means one brand of skin care that has Vitamin C or E doesn’t necessary work as well as another brand. It’s important to consider the clinical data of that specific skin care, not just buy into promises about ingredients.

To re-cap, free radicals are naturally occurring. Some are self inflicted. They damage our DNA, which leads to poorly produced skin cells, which in turn ultimately ages our skin. Years of skin health research has identified some incredible molecules to help combat this damage, and therefore slow down the ageing process (and ultimately not only make us look more youthful, but also keep our skin healthy). The problem with choosing a ‘good skin care’ product is knowing how effective that specific product is, and not buy into their PR. In the next issue we’ll talk about a tailored skin care regime and how to choose the right products for you.

If you would like to know more about any of these treatments, visit my page, www.drnestor. co.uk, or call 0141 552 0828 to make a free, no obligation consultation with myself or email me at contact@salonnv.co.uk

Cosmetic Medicine is a hybrid of medical specialties, such as plastic surgery and dermatology, and the Health and Beauty Industry. It is respected for its commitment to patient safety and dedication to understanding the ageing process, as much as treating it. Scotland boasts national and international speakers in Cosmetic Medicine, individuals striving to further develop the field, and improve standards.

On the 14th of November 2015, history was made when four individuals decided to host the first ever Scottish Medical Cosmetic Awards. Nurse Michelle McLean, Nurse Frances Turner-Traill, Lara Williamson and Dr Nestor felt that it was time to bring together the Medical Cosmetic Community in a way that had never been done before.

The evening was held at the Hilton Glasgow with no expense spared.

The theme… The Great Gatsby, with entertainment from Scotland’s finest, SWING! It was a red carpet, black tie ’who’s who’ of Scotland’s cosmetic doctors, surgeons, nurses, dentists and aestheticians. Over 250 were in attendance.

Dr Leah Totton, winner of the Apprentice, and Dr Nestor hosted the evening, with Dr Nestor opening the evening praising colleagues for their outstanding work and contribution to Scottish Cosmetic Medicine. Nurse McLean shared the stage with Dr Totton to present awards, captivating the audience.

Awards for Best in the industry were for Best Injectable, Best Company Representative, Best Medical Device, and Best Skin Care Range. These categories were judged by the practitioners themselves.

These awards were followed by Best Aesthetician, Best Cosmetic Nurse, Best Cosmetic Dentist, Best Cosmetic Surgeon, Best Cosmetic Doctor, Best Clinic and Best Non-Surgical Rejuvenation. Keeping the awards fair and coveted, these categories were all judged by experts in their fields outside of Scotland.

An honorary award was given to Brendan Semple of TLC Pharmacy for his dedication to Medical Cosmetics in Scotland, and effort to bring practitioners together professionally.

With the audience in a celebratory mood, the organisers, presenter and judges made way for the entertainers and jazz band, with DJ Collin Barr keeping the party going until the early hours of the morning.

Scotland’s Medical Cosmetic Awards 2016 promises to be even bigger, better and louder this year!

Winners: See more at: www.pmfanews. com/reviews/news-reviews/2015/11/ medical-cosmetic-awards-2015 www.SalonNV.co.uk | 27

ANTHONY MASCOLO

A

An interview with Laura Boyd 28 | SalonNV Magazine

t SalonNV, we have had the pleasure of meeting and speaking to some of the biggest names in the hairdressing and beauty world, but they don’t come much bigger and better than the man we are delighted to say is featuring in this month’s addition: Anthony Mascolo.

The award winning hairdresser and International Creative Director of muchloved brand TIGI has been crowned British Hairdresser of the Year an incredible three times and his innovative work and products make him one of the most admired names in this industry.

Growing up as part of family behind Toni&Guy, was there ever any doubt that Anthony would follow in the footsteps of his father, uncles and brothers?

“I never really thought about doing anything else. I started working with my father from the age of 12 and by the time I left school I was already qualified. Hairdressing was always around me.”

Anthony began working in the family’s Toni&Guy Salon in South London, where he

admits he had to stand on a box to reach the basins when he first started out.

Although hairdressing was in his blood, he recalls that time out from the salon was also important, with the Southern Italian family relishing their Sundays off, which would be spent enjoying home cooked feasts.

Nevertheless, hairdressing was a passion they shared and Anthony found a mentor in his older brother Bruno, who used to take him along when he was doing editorial shoots.

He told us, “My brothers provided me with fantastic opportunities and I really appreciate the support they gave me. Our mother passed away when I was very young and throughout my childhood and into my adult life, my brothers were always there for me. I had the best teachers possible.”

So how did Anthony’s career path develop?

“When I was a child, we had the original Toni&Guy salon in Clapham, where Toni and Guy both worked, and a second salon in Streatham, where Bruno and my Dad worked which is the salon where I started.

“Soon after I left school, though, we opened our salon on Davies Street in Mayfair and that was when the real excitement began. We formed our first Artistic Team and began doing hair shows all around the world, as well as photographic shoots. Within a short space of time we had begun to do education, creating step by step books and videos, even though not many people owned a video recorder in the 1970s!”

Anthony now leads a renowned Creative Team who showcase their skills around the globe – something he truly loves.

“Team-work has always been at my heart. I totally believe in sharing everything we do, as soon as we do it. That’s what makes us advance our own work. It is fantastic to see that people appreciate what we do, but it’s also fantastic to see those people progress their own work as a result of our inspiration and information.”

Appreciation of Anthony’s work has resulted in numerous accolades, but the triple title of British Hairdresser of the Year is perhaps the most coveted. Over the years, British hairdressers have become leading lights and while Anthony acknowledges there are hairdressing stars in every country, he said: “I think the British hairdressers have continued to be influential over the years in the creation of both wearable, commercial cuts; colours and styles; artistic and session work.”

Anthony’s photography collections are legendary, with some cuts deemed iconic.

“I did one called ‘Alica’ in the 90s – a layered, easy to wear, version of a bob. It’s the kind of shape that’s still relevant today. I always like to do a version of the under-cut too. It changes all the time, but I love the versatility of the style. The most important thing for me is that a haircut can progress seasonally so the wearer doesn’t become bored with her hairstyle or hairstylist.

“Some collections are more about couture hair and we use amazing sets and designer clothes to tell the story. From an artistic

perspective these are timeless. What makes these collections special is creating them with my wife, Pat, and my team. Often they are done for shows so they include films and production.

It takes many months to develop and produce the final result.”

He may be an incredible hairdresser, educator and the hands behind some of the nation’s favourite cuts, but Anthony is also the Creative Direction of leading brand, TIGI. He explained: “TIGI started because I couldn’t find the products I needed to create the right finishes for my hairstyles. It began in a small way, to use in our salons and shows, but when my brother Bruno went to live in Dallas in the mid 80s, he saw the true potential of the brand and the growth really began from that point, backed by strong education and imagery and building a global distributor network.

“Bruno’s vision was vast, but creating Bed Head was our ‘moment’. It launched at a time that was perfect in cultural and fashion terms and very quickly took TIGI to another place.”

While the hairdressing industry has grown to become highly respected over the years, Anthony told us: “My vision is to see hairdressing respected on a par with the fashion industry. We’re not quite there yet.”

And he’s determined to make that happen, with new ventures on the cards, including the launch of an online magazine on February 29th: “It’s called Infringe and will be a showcase of creativity related to hair.”

Anthony’s son, Joshua is already following in his parents’ footsteps, working for TIGI and joining his father at all the TIGI shows over the past couple of years. If he gets half the enjoyment out of the industry that his father has, he will be a lucky man as it is clearly more of a way of life than a job for Anthony.

He ended the interview with a poignant phrase we’re sure many of you can relate to: “Hairdressers have the power to make people look and feel special and that’s powerful.”

“I never really thought about doing anything else. I started working with my father from the age of 12 and by the time I left school I was already qualified.

Hairdressing was always around me.” www.SalonNV.co.uk | 29

NATURAL BEAUTY VS OUT OF THIS WORLD –

2016Trends Words: Laura Boyd

NEW YEAR MEANS NEW LOOKS HITTING THE RUNWAYS AND PRESS, BUT WHAT REALLY IS GOING TO BE BIG IN THE BEAUTY WORLD IN THE COMING MONTHS?

W

ell, if the shows and famous faces we’ve seen so far are anything to go by; 2016 looks set to be the year of extremes – with natural flowing locks, nude lips and neutral tones popular amongst some, while others are literally opting for a style that is out of this world.

Think futuristic hairstyles and eyeliner that goes far beyond the coveted feline flick.

Let’s kick off with a show that had us reaching for those donuts (not the sweet kind, sadly) and liquid liner pens with glee.

Chanel: our ultimate girl crushes Kendall and Gigi were mean and moody on the catwalk with low buns that some have likened to croissants.

They certainly had our mouths watering as the option for recreating this style and adapting it for everything from weddings to prom hairstyles is endless.

Wrap long hair or extensions around a large cut in half donut, pin in place and you have the perfect Chanel-like bun.

Add flowers, jewels or even a spot of glitter, left over from last year’s glitter-roots trend – and we have a feeling this is going to be one of the most requested looks of the year.

A modern-twist on Princess Leia – you can’t get better than that.

Kendall and Gigi also sported Cleopatraesque eyeliner which although a little dramatic for everyday wear, is sure to open the floodgates for more adventurous liner looks.

While Kendall may have gone all out on the runway, little sister Kylie has declared that 2016 is a time for a more natural look – far removed from her love of over-the-top lip liner and multicoloured extensions.

30 | SalonNV Magazine

Are we set to see a drop in the use of extensions?

Charles Worthington hair extension expert, Jessica Johnson, said: “It’s good to give your hair a break from extensions in order to give your hair some deep conditioning treatments and to give your own locks a good cut.”

Never fear though, we think extensions will still have their place with Kylie and Kendall’s big sis Khloe giving us lob envy with her thick, edgy cut – another big look this year.

Could there be a few extensions lurking in there?

Jessica said: “There may be a few extensions through her hair for added fullness but I think the texture of this hair is the key element to this style and look, it gives the hair body and shape allowing it to fall freely.”

Before we move away from the Kardashians, we have to mention Kim. Both Kim and daughter North have been embracing the sports luxe look, showcasing long Dutch braids that are again set to be in-demand this year.

You know the problem – a client wants the look but doesn’t have the hair to fulfil it.

You can be their fairy godmother with the help of clip in extensions.

Lauren Pope, Founder of Hair Rehab London, said: ‘I love complex braids. Braids have changed and are no longer loose and boho.

They’ve been given a tough, dominatrix feel.

Celine and Proenza Schouler both rocked tight, worrier type braids on the catwalk. You can use my Hair Rehab London Clip In Plait (RRP £24.99/ Trade£12.50 + VAT) to add length and thickness to your braid and then go wild with a creative braid or try my Hair Rehab London

Luxe Volume Clip Ins (RRP £134.99/ Trade from £84.38 + VAT) and opt for a cornrow-esque braid. I would team this look with dark gothic make-up and heavy metal jewellery.”

For afro-hair on the catwalk, Danielle Hill, Mizani Hair Specialist, Westrow, noted: “The natural texture of Afro hair was fully embraced at the Spring/Summer 2016 shows.

Whether tied up in a chignon, or cropped short, the catwalks showcased Afro hair at its best: au naturel, with an emphasis on effortless texture and curl.”

Colour-wise – well, according to Davines, pastels are going nowhere (hurrah from the SalonNV team who sport a variety of washed out hues).

Davines International Creative Colour Ambassador, Edoardo Paludo said: “The standout hair moment at Louis Vuitton’s S/ S16 show was model Fernanda Ly‘s statement pink locks, but the freshest way to wear pastels is in shades of grey. If you’re going to go grey, take inspiration from Topshop Unique, where the grey locks showcased were anything but subtle. Bold grey elements were also key to the Davines SHINE collection, which I created in collaboration with Davines Artistic Director and threetimes British Hairdresser of the Year, Angelo Seminara.”

As mentioned earlier however, 2016 is also about going back to your roots.

Edoardo said: “The overall beauty theme at Fashion Week Spring/Summer 2016 was au natural: models were encouraged to wear their hair in its most natural form and their own styles were embraced. At

Valentino and Versace, this trend for embracing the natural translated in to earthy shades and muted tones: plenty of mousey brown locks, natural-looking highlights and pale babyblonde manes.”

So what about make-up?

The natural theme continues, with dewy tones key. According to make-up brand High Definition; barefaced chic takes centre stage, with clients opting for nude-looking skin, neutral tones, a sun-kissed glow and natural highlights.

They note: “The wet-look was a universal beauty trend: the catwalks were awash with slicked-back locks, a look that goes hand in hand with the sports-luxe trend, where glowing skin completes the look. To re-create this glossy effect and to give skin the appearance of sheen, but with a flattering finish, use High Definition’s Illuminator after applying your usual base. Apply this lightdiffusing powder, to the very top of your cheekbones, to highlight the skin and add definition.”

It’s also time to embrace your freckles, or, if you don’t have them, fake ‘em!

This cute, surprisingly wearable look, can be created using High Definition’s BrowTec. With its ultra-fine point, soft waxy texture and smudge-proof formula, it’s the perfect product for creating freckles, that won’t smudge. Sorted!

Whether it’s time to encourage clients to be bold, or embrace their natural beauty, with a subtle helping hand of course; 2016 is sure to be a diverse, thriving and creative year in the salon.

www.SalonNV.co.uk | 31

AND THEAward FOR THE BEST LOOK GOES TO… AWARDS SEASON IS UPON US WHICH MEANS AS WELL AS CELEBRATING THE WEALTH OF TALENTED ACTORS AND MUSICIANS WHO MAKE US LAUGH, CRY AND KEEP US ENTERTAINED; WE ALSO GET THE CHANCE TO DROOL OVER, DISCUSS - IF WE’RE HONEST, BITCH A LITTLE ABOUT - THE STYLES THE CELEBS ROCK ON THE RED CARPET. Words: Laura Boyd

32 | SalonNV Magazine

B

ut for salon owners, stylists, beauticians and the like, it means so much more than just a gossip about frock shocks round the watercooler.

What the stars showcase at the Golden Globes, Oscars, Brits and more will mirror what our customers will be demanding when they come through those doors. These ceremonies are vital tools for predicting the looks for the year ahead and we’ve already seen some striking styles that we can’t wait to get our hands on in the coming months.

Let’s begin with one of the biggest nights of them all, the Golden Globes.

Jack Howard, king of the balayage at Paul Edmonds, picked out his favourites from the awards, where the balayage trend was once again key.

He said, “Lily James was effortless, with a hint of freehand colour, really showing how stunning this bespoke technique looks.

“Jane Fonda wears it well with her exquisite balayage - a face frame of lighter colour goes far.”

Jack also praised one of our favourites from the night, the stunning Rosie HuntingtonWhiteley: “She is looking magnificent with more wonderful freehand colour.”

Jack noted, “Olivia Wilde is simply done but not overdone again with some balayage.”

But it was down to the battle of the Jennifers to lead the way: “J -Lo showed us that brunettes rock and this is going to be a big trend for 2016, while Jennifer Lawrence gave us bombshell blonde - brilliant looks ladies!”

Glossy, old-school Hollywood style was the name of the game at the Golden Globes, with even Lady Gaga harking back to the past, as she channelled a touch of Marilyn Monroe.

Katy Perry also took a step back in time when it came to her hair on the night, with a back-combed, sixties inspired bump ensuring her raven locks stood out from the crowd. She probably made good use of one of the items in the goody bag when she got home…

Denman was one of the VIP sponsors of the exclusive Secret Room at the Golden Globe Red Carpet Style Lounge this year. Golden

Globe Award nominees, celebrity stylists and members of the media were gifted with a specially commissioned, limited edition 24-carat gold-plated D3 Classic Styling brush, amongst a host of other glamorous items. Oh, to be a star!

Not to be outdone when it comes to red carpet glamour, the famous faces who grace the small screen in the UK turned on the style at the recent National Television Awards, which took place at the O2 in London.

From the Corrie cast to Broadchurch stars, the Downton darlings to First Dates favourites – everyone was there, showcasing a far more varied array of styles.

Our very own Laura Boyd was at the event and was amazed by the number of eye-catching looks – some striking, while others… well, let’s just say they turned heads, not always for the right reason!

As with our friends across the pond, many stars opted for a touch of old-fashioned glamour, with I’m a Celebrity winner and new Loose Women star Vicky Pattison standing out from the crowd with shoulder-length brunette waves, complemented by a smear of bright red lipstick. Stunning.

This Morning won the Best Daytime gong again and Holly Willoughby was certainly winning in the style stakes with her glossy, blonde, newly-cut locks waved to perfection.

Others opted for a more unusual, futuristic look, which is certainly on-trend, given what we have just witnessed on the catwalks of the top fashion houses.

None more so than I’m a Celeb and Hollyoaks star Jorgie Porter. To accompany her sheer silver gown, Jorgie sported a sleek high ponytail, complete with metal spike accessory.

Her hairdresser, Matthew Curtis explained: “Jorgie was wearing a stunning silver seethrough dress so we wanted to create a hairstyle that was fierce and in keeping with her look.

“I created the hair studs accessory from this sheet of studs I picked up in New York’s fashion district – so they’re a one of a kind for the look.”

Matthew shared how to recreate the look: 1. Apply Revlon Professional Style Masters Styling Mousse Modular 2 to the hair line and using a soft bristle brush, smoothly blow dry the hair back to remove any parting.

2. Take a 1” section directly central at the top of head and tightly scalp braid the hair back, stopping just as you get to the top of the crown and secure with elastic.

3. Using a soft bristle brush, brush the rest of the hair back off the face into a ponytail directly under your tied corn row. Secure in place with elastic.

4. Attach a strip of studs down the scalp braid, or a hair accessories of choice. The easiest to do this is by getting someone else to help and using a curved needle.

5. For added smoothness, straighten to ponytail at the ends for a sharp finish.

6. Finish with extra strong Revlon Professional Hairspray and Revlon Professional Shine Spray.

Alice Trout at Matthew Curtis Hair was responsible for Jorgie’s Hollyoaks co-star

Jessica Fox’s textured up-do at the NTAs. She said: “To create this, use a medium sized-wand. Section the hair, working with fairly big but manageable sections, spray with Revlon Professional Hairspray and alternate the direction you curl the hair.

“Once curled, run your fingers through the hair to create more movement. Loosely Dutch plait the hair and secure with a clear elastic, tuck it back on itself and grip underneath. You then want to pull out the plait while pinning it into the desired place. Spritz with hairspray to hold.

“For a red carpet finish, add glitter to a gel (I used Gel Forte by Sebastian) and place it against the hairline with your fingers. Then visually place the glitter on top of the gel for an effective finish; layer up the glitter near the hairline to a more depleted finish as the glitter flows towards the back.”

With the BRITs and the Oscars imminent, we can’t wait to see how the red-carpet glamour transcends to the salon. We expect some stunning, award-winning work ahead.

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CHARLIE TAYLOR HAIR, HEALTH & BEAUTY 34 | SalonNV Magazine

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SPECIAL GUEST CHARLIE MILLER OBE INTERVIEWED BY FELLOWSHIP PRESIDENT BRUNO MARC

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Images: Terry Boyd

SUNDAY 4TH SEPTEMBER

A

re you Superstar who deserves to be recognised for your talent and flair?

Do you fancy competing against the best in your profession? Then the Scottish Hair and Beauty Awards (SHABA) gives you the opportunity to do just that.

The awards aim to identify the very top Scottish talent.

Recognised as one of the most prominent and respected industry events, the awards ceremony has become the mustattend event of the year, attracting many of Scotland’s best home-grown talent, including Trevor Sorbie MBE, Rita Rusk, Jennifer Cheyne OBE, Charlie Millar OBE and Sam McKnight.

Since its beginnings in 2011, finalists and industry elites have brought this iconic competition to new heights year after year.

SHABA continues to recognize the beauty industry’s most talented artists and advance the careers of stylists and beauticians around the country.

This year, the organisers have introduced

an exciting change – ALL hair titles will be professionally judged for the first time. A team from the industry’s best will determine winners from photographic submissions, making this competition the only true, certified Scottish Awards.

There are many categories to go for – Hair Styling, Barbering & Beauty. To register your interest in participating, simply visit www. scottishhairandbeautyawards.com. There you will find all the information you need to compete, along with entry forms.

Winning can make a big difference to your business or career. The media coverage you will receive is outstanding. Many previous finalists have stated that winning their award gave their business an enormous boost.

Join SalonNV, the media sponsors, for a night of celebrating the industry’s leading talent! The star-studded ceremony will feature amazing presentations, special celebrity guests, show you the hottest trends on the runway and give you endless amounts of inspiration! www.scottishhairandbeautyawards.com

www.SalonNV.co.uk | 35

Images: Terry Boyd

THE SALON NV TEAM WERE INVITED ALONG TO THE GLASGOW LEG OF THE UK ROADSHOW. THE EVENT WAS HELD AT 29M GLASGOW’S PREMIER NIGHTSPOT. WE WERE SHOWN DEMONSTRATIONS ON THE EFFECTS OF USING BRAZILIAN BLOW-DRY PRODUCTS AND THE FINANCIAL BENEFITS FOR A SALON WHEN THEY INTRODUCE THIS PRODUCT LINE.

B

razilian Blowout - what is it? A Brazilian Blowout is an amino acid based smoothing treatment. Amino acids are the building blocks of keratin and bond much more readily to the hair, helping to fill in and smooth the cuticle, while a Brazilian Super Nutrient Complex instantly improves the overall health, strength and condition of the hair.

In addition, breakthrough polymers seal the treatment into each strand, which allows a client to resume daily activities, including exercise, washing the hair, putting the hair in a ponytail or clip without worry. What’s more, Brazilian Blowout is customizable, so hair can be made as smooth as possible or for those clients with curly hair, they can keep the curl but lose the frizz.

Brazilian Blowout also offers a full line of aftercare and styling products infused with the same Brazilian Super Nutrient Complex to provide a continuous and cumulative smoothing effect as the hair is washed and styled on a daily basis.

Which products are in the line?

The professional line consists of: Brazilian Blowout Acai Professional Original Smoothing Solution; ZERO+ Professional smoothing Solution that releases 0% formaldehyde and the new Select Professional Ultra Smoothing Solution for

36 | SalonNV Magazine

extremely curly, coarse, resistant hair. Another new offering is Professional Split End Repairing Treatment which instantly repairs split ends, prevents future splits and preserves the shape of precision cuts. The newest addition to Brazilian Blowouts line is b3 Brazilian Bond Builder, which utilizes a specifically engineered co-polymer combined with a high-purity targeted delivery system. This scientifically advanced one-step system reattaches and builds the bonds that make up the cellular membrane complex, helping prevent the loss of cuticle and cortex cells responsible for supporting the inner structure of the hair. This breakthrough technology dramatically reduces breakage and helps prevent damage during color services, improving the overall integrity of the hair while prolonging color retention and vibrancy between appointments.

Ganesha Group pride themselves on their marketing, as well as the training and support they offer their salon customers. We were treated to a lovely goodie bag on the way out and overall had a great night.

About Ganesha Group In just three years the UK’s Ganesha Group has expanded to markets in the US, Libya, Tunisia, Morocco, Egypt, South Africa, India and Oman.

The company, which is run by President and CEO, Diren Chetty, supplies salons with a range of top professional brands from around the world that offer great results and excellent revenue potential.

The company has been making waves in the hair treatment and beauty sector by being exclusive distributors of several high-end premium beauty products such as Brazilian Blowout, Revitalash, Sleep In Rollers, Playboy Tanning and several others that can be found on their website: www. ganeshagroup.co.uk Education and training is also offered by Ganesha Group’s Head of Operations, Tiffany Grieger, who is trained specifically for knowledge of each brand. Brazilian Blowout, which hit the market in spring of 2008, quickly caught on with celebrity stylists and their clients, including Jennifer Aniston, Halle Berry, Salma Hayek, Rachel McAdams, Adriana Lima and many more who became fast fans of the treatment’s ability to give them picture perfect hair both on and off the red carpet.

A game changer for the salon industry, Brazilian Blowout not only introduced a service that dramatically improved the appearance, texture and condition of the hair but established a new category, generating a lucrative new stream of income for licensed stylists worldwide.

SalonNV

S A L O N

HOOKER & YOUNG

North East’s hottest power couple, Gary Hooker and Michael Young are both the brains and beauty behind the luxurious hairdressing brand Hooker & Young.

S

ince 1992, Hooker & Young have opened an incredible five salons; Darlington, Gosforth, Jesmond, Ponteland and Wynyard. Every salon is synonymous with style and each brings a little something different to the table, creating a wholesome and respected salon group. Their impressive repertoire of award wins confirm their credibility and dedication, both locally and nationally. Gary and Michael recently won Living North’s Creative Contribution award and have an incredible 13 British Hairdressing Awards under their belt. But none of these accolades would be possible without their salons and the dedicated teams that keep them running.

The first salon to open way-back-when in 1992 was the Gosforth salon, housed within the Marriott Hotel on Gosforth Park. Regarded as Gary and Michael’s first true love, this salon is where it all began and holds a great heritage to Hooker & Young. It is all about luxury and indulgence, with a focus on impeccable customer service, setting the bar high for the salons to follow.

Next on the scene eight years later was the boutique Jesmond salon, which attracts a quirkier clientele requesting the latest statement looks. This salon soon became known for having its finger on the pulse of the hairdressing and fashion world with a team that ooze creativity and inspiration, including 2015 North Eastern Hairdresser of the Year finalist Jonathan Turner.

The Hooker & Young salon in Wynyard is home to the current

38 | SalonNV Magazine

Men’s Hairdresser of the Year, Marcus King. As manager of the salon and the Creative Director of Hooker & Young, Marcus’s expertise in men’s hairdressing means this salon is the go-to for male clientele in the north east. With all the latest in men’s services, techniques and trend spotting, Marcus ensures that male hairdressing is top quality throughout the whole salon group.

The Darlington salon began as somewhat of a wild card as it hugely widened the geographical area that Hooker & Young operate in.

However, it was certainly a leap in the right direction due to its huge success. It is a reminder of the wonderful business minds of Gary and Michael and the influence and success of the brand they have built together.

The most recent addition to the salon group is the Ponteland salon that opened in 2014. It is the most vibrant of the salons, headed up by a young team that keeps the Hooker & Young brand fresh and new. These stylists keep the company moving forward and drive the business to new levels of creativity with their fresh ideas and the fun atmosphere they create.

This combination of world class salons makes Hooker & Young the go-to salons in the North East and is the key to their incredible industry success. Gary and Michael take their elite brand across the world with countless global stage presentations, editorial campaigns and catwalk shows.

SalonNV

www.SalonNV.co.uk | 39

Kar min Salon Series Professional Range

Karmin

速

PROFESSIONAL www.karminhairtools.co.uk

Salon Interiors

Words: Laura Craik

M A X I M I S I N G S PA C E I N YO U R S A L O N

42 | SalonNV Magazine

Salon Interiors

Whether you’re opening a new salon or planning a revamp for an existing salon, never underestimate the importance of interiors and fully utilising the space that you have.

The reception area is the hub of any salon, it’s the first and last thing that clients see when they’re in the salon, so it’s important that this area leaves them with a lasting impression.

Avoid having any clutter at the reception desk and keep the area clean and tidy. A disorganised reception area will give clients the impression that the salon runs in the same way.

Fresh flowers are a great way to brighten up a reception area and add a welcoming touch.

When it comes to practicality and maximising your workspace, many salons choose to work with a salon designer to really make the most of the space. Many salon suppliers will offer a design service, which is refundable against your furniture purchases, so it’s worth asking your supplier if this is something that they can offer.

If you’re working with a small space, it’s worth considering island styling units, as they can be a great way to save space. Never underestimate the power of illusion, installing mirrors can make the salon appear bigger than it actually is.

All images: Linton & Mac, Aberdeen

The basics should never be overlooked when it comes to salon design. Think about the layout of the salon. Where will you have your backwash? Is the space somewhere that clients will feel comfortable in? Having clients in full view of windows when they’ve got wet hair or a full head of foils won’t make them feel relaxed!

The backwash is the relaxing area of the salon, installing partitions and having adjustable lighting in this area, adds a tranquil feel to really allow the client to unwind. If you’re really splashing out on your salon, invest in a massage chair to offer clients the ultimate relaxing experience at the backwash.

The retail area is a great way to maximise profit.

Have this towards the front of the salon, so that clients notice it on the way in and then are reminded when they leave. If the retail area is towards the back of the salon, clients will forget about their products before they come to settle the bill. Make the area accessible - clients need to be able to freely pick up the products instead of asking for them. Having products in an area where clients need to ask for them makes the products seem unaffordable. It’s much easier for your team to talk to the client about the products if they know that the client is already interested.

The most important thing when revamping or opening a new salon is to make sure that everything in the salon complies with legislation. This will avoid any problems in the future or delays with opening!

www.SalonNV.co.uk | 43

Salon Interiors

Joanna MacDonald, Creative Director of Aberdeen’s coolest new hair salon, Linton & Mac, acknowledges the importance of having great salon interiors: ‘The aesthetics of the salon is extremely important in providing the ultimate hairdressing haven to our clientele. With bespoke, custom-made furniture featuring in 15 positions and a style bar crafted by well-known Scottish designer, Colin Parker, our interiors are like nothing else in the city.’ The aim of Joanna and her business partner Jennifer Linton was to bring a London-style salon to one of Scotland’s top cities.

The salon boasts a number of state-of-the-art salon chairs, which came all the way from Japan, and focuses a lot on bringing the London style to the city: ‘We got a lot of inspiration for the salon from a collection of Scandinavian designs, creating a retro and organic feel with a quirky twist. We truly believe it is somewhere both men and women can feel comfortable visiting.’

Joanna and Jennifer have really maximised the space of the salon: ‘The salon is very open-plan, ensuring clients can meander through the salon if they have numerous hair, make-up and nail treatments. It also means the staff feel connected to each other, which is great for morale. We have changed the layout of the reception area a few times already to surprise clients, ensuring we are constantly thinking of our clients’ experience at the salon. With the open-plan salon, clients can speak with each another easily and our style bar is the perfect place for friends to catch up whilst getting their hair done. We wanted to make Linton and Mac into a relaxing place for people to hang out and I think we’ve definitely achieved that.’

44 | SalonNV Magazine

We stock • shelving • counters • cash registers • leaflet holders • display tables • acrylic stands • poster display • carrier bags and more

Retail Supplies for salons from Morplan

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Salon Interiors

Albert Ewan of Albert Ewan Design, an award-winning commercial retail interior design company with over 20 years salon design experience, has worked with clients such as Charlie Taylor and aUK. Here he talks us through the top salon interior trends for 2016.

What style is most popular for salons at the moment?

Generally, we’re moving away from the cooler tones that we’re used to seeing in salons and opting for warmer shades and tones. I’m noticing a lot of textured wall finishes and statement pieces to give a boho chic feel, with a laidback vibe. For me, personally, I’m a big fan of the New York loft inspired look. This is a look which I believe appeals to a wide cross section of clients. My own clients, as hairdressers, are creative people and they have a defined sense of style and taste, which on many occasions is unique to them. We only modify this to produce a professional working space.

What are your best sellers?

space in this area as clients won’t be able to relax if they feel cramped or claustrophobic.

How important is style when it comes to making a first impression with your salon?

Style is crucial. It’s a key factor when it comes to clients’ first impressions. Whether or not they realise it, when a client looks through the window of a salon or enters for the first time they’re subconsciously judging the salon by its appearance. Clients want a professional but welcoming environment. When it comes to style, I find one of the best places to look for inspiration is boutique hotels. Look at the small design touches that they add to make guests feel comfortable.

The Vanadi Styling units from Pahi Barcelona are our best selling product. It’s available in a variety of finishes, types and sizes, making it appeal to hairdressers across the board. They’re also great value for money. For me, they’re a salon must-have.

Is comfort key too?

What key pieces would you advise a salon to have?

Barber shops are often extremely stylized - do you notice this as much in salons?

A great backwash area is a key area to invest in. It’s worth spending a bit more here to ensure quality. You need to have solid, high quality backwashes that are comfortable and fulfil their function. Massage chairs are a great addition to any backwash area, however they are a luxury. If you don’t have the space for these then do without -- it’s not worth compromising the

Definitely. When a client visits the salon, you want to stimulate all of their senses. This can only happen when the clients are fully relaxed and comfortable in their environment.

Yes. Clients in hairdressing salons spend much more time in the salon than clients in barber shops do, so the experience needs to be aesthetically pleasing, even more so. When a client is in the chair they’ve got more time to focus on their surroundings and take it all in, so style is key.

● reception desks ● nail bars ● waiting sofas ● pedi spas ● styling units ● styling chairs ● backwashes ● retail ● dispensaries ● coffee bars ● colour bars ● bespoke items ● leasing terms ● design 46 | SalonNV Magazine

Salon Interiors

Which are the most impressive salons you have seen, in terms of layout and design?

For me, Italian salons are always very well designed and impressive to look at. They’re always very stylish and visually stimulating.

Flair. The design is everything and the juxtaposition of beautiful historical buildings with modern furniture always fascinates me.

Which are your favourite pieces?

Styling Chairs. They are the real workhorses of the salon. They’re often undervalued and overlooked, when the subliminally they instil comfort, support and service. The design of a good styling chair should be supportive, as soft and squishy designs will create all sorts of problems in the future.

Is less more?

Yes I love to see images of minimalist salons. The key is discipline and allowing for ample, easily accessible storage. We’re now noticing that more salons are opting for smaller podium style desks instead of large imposing reception desks, this is helping to improve customer interaction from the onset.

Which products or items can make you stand out from the crowd?

Colour bars are becoming more common. They’re a great way to add a theatrical element to a salon.

It adds to the visual experience that the client has when they visit the salon: it can often be fun and interactive for clients and it’s a great talking point.

I believe that having an ordered approach is key to the smooth running of a salon, so bins should be hidden away to keep the salon looking its best.

Interview with: Laura Craik

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www.SalonNV.co.uk | 47 17/07/2015 10:03

BusinessNV

THE CARETAKER EMIL McM AHON

THE EVOLU TION OF BUSINESS

T

he festivities are over for another year, everything has settled back down into a normal state again and we are all probably doing exactly what we were doing last year, focussing in on our business activities and trying to think of ways to improve the services we offer. It’s a constant challenge to come up with something new and fresh, and sometimes it might be more useful to re-visit successful parts of the past, revamp them and use them again.

It’s not always the best thing to do to try and reinvent the wheel, but maybe changing the alloys is enough!

For example: if you run a successful colour promotion early in the year and it always helps fill the columns of your stylists, then why change it?

Maybe a twist that offers clients extra loyalty points or a free treatment if they upgrade their colour service is enough to keep the promotion relevant and help generate additional revenue, and [maybe] it could be different enough to generate more existing and new client visits?

But what if you really have to do something drastic in order to kick-start your business? I was contemplating this over the festive break, as this was exactly what I have had to do. My initial plans for world domination with my business venture failed! Self-employed life can be challenging and when an idea works, but perhaps not as well as you had anticipated, a decision has to be made. Carry on and fail or change track?

I made the decision to focus on social media, as this is where my personal business has seen the best growth. I haven’t changed the wheel of my company, but it has a new look to it, one that is generating new leads and new clients.

Maybe this is what you need to do, look at the operational side of your business and decide which part of it works best, then focus in on that specific element and encourage your team to do the same.

It’s interesting to see how a slight change can lead to a new perspective on what you do on a day-to-day basis to promote your business. The challenges don’t disappear, but they become more manageable, and most definitely, more motivational!

So if you have been wondering what to do to make your business grow this year, take some advice from mrhaircare and just be honest with yourself, find the right route for your business to go down and make the necessary plans to do it!

By the way, I’m not saying you need to rebrand and spend thousands on a salon refit, that isn’t the point. Evolution is a slow and gradual process that takes the best bits of everything and moves them forward, leaving behind the stuff and nonsense that serves no purpose in the growth of a business.

Don’t rush in! Think long and hard about what, if anything, you need to do to make sure your business evolves naturally and successfully.

“It’s not always the best thing to do to try and reinvent the wheel, but maybe changing the alloys is enough!”

Check out my new website www.emilthecaretaker.com Emil McMahon (mrhaircare) offers bespoke training for salons interested in developing their retail skills.

48 | SalonNV Magazine

BusinessNV

BEHIND THE BRAND NOELL A GABRIEL, ELEMIS

For 25 years ELEMIS have been innovating within the professional spa and skincare market

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LEMIS products are sold in over 60 countries around the world and are used by models, actresses and athletes, as well as millions of trusting customers; their flagship spas are the height of couture beauty; and their Pro-Collagen Marine Cream is the number one global bestselling anti-ageing product. We interviewed Managing Director and co-founder, Noella Gabriel, to learn more about the company’s exceptional journey so far.

‘We founded the company in 1990 with the vision to bring together the power of nature, science and aromatics,’ she tells us. ‘We’ve always been a treatment-led brand, using a combination of rigorous clinical trials and feedback from therapists to perfect formulas. Our therapists now touch over six and a half million faces a year and our commitment to excellence remains as resolute as the day it was born.’

The company has developed in its 25 years, and Noella Gabriel is able identify the key moments in the life of ELEMIS so far: ‘The first turning point came in 1993 when cruise liner spas appointed ELEMIS as main brand. This brought immediate brand recognition to multi-nationals and was taken into Asian distribution. It drove awareness of the brand and helped us to establish global distribution.

‘Another key moment came over 20 years ago, when we launched on QVC. We were able to speak directly to the customer through great education and the demonstration of products and treatments, which is a really unique opportunity. We had to deliver the results as QVC has exceptionally stringent TV language. This success had an instant knock-on effect on the demand for ELEMIS treatments and products from spas and salon businesses.

‘The biggest turning point for ELEMIS, in becoming a leader in the anti-ageing skincare market, was the launch of Pro-Collagen Marine Cream in 2003. It took the beauty industry by storm and still does - today one is sold every 10 seconds globally.

‘That seemed like the “penny dropped” moment.

We could finally demonstrate how effectively natural ingredients transform the skin. After all the years

and over 30 tested formulations, to finally launch it and get the media and client reaction that we dreamt of - the incredible feedback that they loved it - was a real golden moment for us. It propelled us as a brand to watch. We were noticed and famed for incredible anti-ageing skincare innovations, which is a reputation we still hold close to our hearts.’

Since ELEMIS boasts many of the world’s bestselling skincare products, we wondered about the process that takes place in their creation.

‘It begins with the earth’s natural resources.

Powerful marine and plant actives are combined with intricately-blended aromatics. This forms the foundation of all our products. We ethically source and extract, harnessing and boosting remarkable natural properties through technology.

‘We continually strive to create the next generation in skin science using ground-breaking techniques to amplify the earth’s natural resources. We start with a vision and we make it happen. We love to learn, share, and evolve, never standing still.’

In 25 years of engagement with spas and salons, she must have seen some massive developments in the industry.

‘It has evolved fast. Gone are the days when pampering was enough for spa-goers. Spa clients are looking for treatments that deliver results, embrace technology, offer wellness and are bespoke to their skin and body needs. This has always been at the forefront for ELEMIS – our network of elite therapists can analyse the skin using Skin Lab facial mapping analysis machines alongside a unique lifestyle questionnaire to really understand the client’s skin needs that day.

‘Our BIOTEC Facials took years to develop and are an incredible combination of touch and technology.

This is now rolling out globally and this April sees the launch of the new BIOTEC skincare category.’

As well as supplying products to salons and spas globally, ELEMIS have their own flagship spas: ‘The House of ELEMIS is a ‘couture beauty house’ where spa meets science meets skin,’ she says. ‘It’s designed to deliver exactly what you need, when you need it.

This space is where you get the feel for the brand, from the moment you walk in, to the client care, to the treatment delivery and skincare results. It will become the blueprint of a global roll out of The House of ELEMIS. The next House of ELEMIS will be in Miami later in the year.’

Finally, we asked Noella Gabriel for her opinion on how the skincare industry will develop in the coming year.

‘Look out for energising products containing skin compatible acids to hydrate, smooth and fill fine lines and wrinkles.

‘Technology will continue to be a key driver in skincare innovation – whether to deliver results in the spa environment or within at-home products and beauty tools. Our clients are our best asset and we learn from them and what they need. As lifestyles evolve so too do products we create to support and manage that lifestyle. Everyone is unique, so it’s important we are able to design and deliver results in our facials, treatments and products that work for everyone – today and in the future.’

If you would like to learn more about ELEMIS, call 020 7907 2724 or email newbusiness@ELEMIS.com. You can also visit their stand at Professional Beauty London on 28th and 29th February. There you can discuss your business needs, see treatment demonstrations, trial new product launches and meet the team. www.SalonNV.co.uk | 49

BusinessNV

INSTANT ACCESS FOR CLIENTS WITH SHORTCUTS MYSALONAPP Salons of any size can now get their business directly in the palms of their clients’ hands thanks to the new mySALONapp recently released and powered by Shortcuts Software.

HOW TO MARKET YOUR SALON WITHOUT SPENDING A FORTUNE Erica Douglas, co-author of Blogging: The Essential Guide and Making Money Online

There aren’t many business owners who don’t want to have more clients or make more money from their business.

M O

nce the preserve of only the biggest salon groups, customised mobile apps that provide an instant link between salons or barbershops and their clients are now available to all. Every app is fully integrated with the salon’s Shortcuts software system, allowing the salon quickly to fill appointment gaps with specials and making it easy for clients to book and manage their appointments online.

‘Apps are the perfect way for salons to literally put their businesses in the palms of their clients’ hands, and we wanted to make that technology accessible and affordable for our clients,’ said Trevor Jennings, general manager at Shortcuts Software.

‘As consumers are increasingly glued to their smartphones, these types of technologies can really help salons stand out from their competitors.’

Salons can easily personalise the look and feel of the app to fit their branding, creating a seamless online experience for users. The app’s pictorial dashboard is designed to be intuitive and simple, allowing clients to flick between segments, whether it is to book an appointment or to check out availability.

Plus, there is a link to Facebook to blend with a salon’s social networking, a section to show current bookings and a window through to salon information, ensuring the app is as rich in personality as the website and salon. ‘mySALONapp makes sure the character of every salon shines through, so clients feel comfortable engaging directly,’ added Trevor. ‘But it also focuses on driving booking by highlighting staff availability and providing an easy click-through to schedule appointments.’

50 | SalonNV Magazine

ore money means you can grow and develop and take advantage of new opportunities, the things that most of us love about running a business. A key part of your future success is being able to market your salon effectively. If business is booming then now is the perfect time to focus on marketing, reinvest some of those profits and build upon that momentum. If business isn’t going so well, even more reason to market so that you can get back on track - don’t wait until you’re desperate, start today - marketing takes time before you see the results. What you do today may not pay off for a month, a year, or longer. Make sure marketing your business is part of your daily routine.

Marketing your salon doesn’t have to cost a fortune.

You should, however, be ready to reinvest some proportion of your profits and do it consistently to achieve results. Here are my tips:

1. Set a budget

It seems strange that I’m starting off an article about not spending a fortune by suggesting you set a budget, but having a budget, however small, is really important. I favour re-investing a percentage of profits, as this pot grows as your business does and gives you more and more opportunities to market your salon, utilising some paid forms of marketing that return really well. A small budget of even a hundred pounds per month will get you started.

A website with a blog

Your business needs an online presence. Your website should allow your clients to do everything they need to in one place. This may include finding out about your services, contacting you, booking appointments or purchasing products. A blog updated on a regular basis with articles using words that people may use to search for you will help you rank better in search engines and be found more easily. It’s also a great way to educate and entertain your clients, plus it gives you something to share on social media.

A social media presence

Focus on and master one type of social media before moving on. You don’t want to spread yourself too thin. From experience I would recommend mastering Facebook first as it works really well for small local businesses like salons. Aim to create a relationship with your clients, don’t just sell. Selling directly on social media can be really off-putting. Instead you should offer your followers an incentive to join your email list. Here you can promote your business in a more direct manner.

An email list

If you only do ONE thing from this article, then make it building an email list. Every business should be able to contact all of their clients at the click of a button. Can you do this?

Having lots of followers on various social media sites 2. Create a marketing strategy is great, but what happens if your page is deleted? This A goal without a plan is just a wish. Before you start leaves you exposed. You should be constantly collecting spending that budget, make sure you have a congruent details from current and potential clients so that you can plan in place that will help you achieve your goals. stay in touch and encourage them to visit your salon.

There’s a free eCourse on creating your marketing Marketing doesn’t have to be expensive or time strategy in 7 steps on my website: www.ericadouglas. consuming. Start by doing a little bit each day. By com. Take the time to follow the steps and create your setting a modest budget and working consistently on plan. a well thought out marketing strategy, you can achieve 3. Be methodical your goals.

If you have created your plan properly, and broken that Erica Douglas is a small business marketing specialist plan down into steps, implementing should be really based in Scotland. She has recently featured as the easy as it’s just a case of following the steps.

Guardian Small Business Spotlight and has been Here are a few things your strategy should include: working with businesses in the hair and beauty industry.

To find out more about how to marketing your business online visit www.ericadouglas.com

BusinessNV

TURNING AROUND SALON REPUTATION Craig Killick, Your Successful Salon

I love your ideas, and wanted to get your advice on reputation in a salon. I am purchasing a salon that has been under poor management for 4 years. The staff numbers were at 40, now there are about 10 employees. I will change the name and website, but I do not have a lot of capital to start. Where do I focus?

T

his is a recent email I received and it was incredibly timely. Having just taken over a new salon myself (albeit a lot smaller), I have a similar issue. Luckily we have a brand with years behind it, and an infrastructure to roll-out our working practices but it does highlight the same issue.

I have one major piece of simple advice for your salon, and a few others that may help. Well, when I say simple, they are simple to talk about but harder to implement and can take a while to get moving.

Staff – Your Biggest Asset Your staff will make or break your salon. That’s why it’s essential to treat them well.

Far too many salon owners see staff as a problem and an expensive cost to the business, especially with increasing legislation. But, if you do that, it’s YOU that is creating the problem from the get-go.

Staff not only generate the income for your salon, they also nurture the atmosphere that you (as an owner) create. That means that you plant the seed and your staff help it flourish with your guidance. Take the example above, 40 staff down to 10 – that has to be about atmosphere in the salon. That must have come from the top.

If you take my recent experiences: we walked into a new salon with three members of staff who had never experienced a ‘real’ salon environment. They had always been seen as a means to an end. For the previous owner, it was just as important not to turn the heating on when there were no clients in, or to close up early (unpaid) if there were no bookings with no notice.

Your job as a salon owner is to develop the environment that encourages a great atmosphere – not to the detriment of hard work; but one that fosters a brighter, happier workforce.

Word-of-mouth alone will have a huge impact.

Weed Out The Trouble

If you have inherited a team that is not happy, there may be a good chance that one or more of the staff is actually never going to work out. Get rid of them. Do your research, have chats with every member of staff (and clients if you can) and then take the necessary action to get rid of the lazy, trouble-makers.

In my experience, one member of the team can bring down the entire salon if you are not careful. It’s hard, and may cause anguish at the time, but ultimately you probably have a lot at risk personally owning your salon, so take decisive action… don’t let it run on and on. And don’t let your staff run you.

Be encouraging and supportive; treat them like you are their parent. Most people in business at this level are just looking for recognition. Read Maslow’s Hierachy of Needs, which is cited a lot by workplace HR teams.

Show Your Current Clients Some Love Short-term, you need to make sales. Long-term you can focus on the type of clients you’d like to attract. For me, the main focus on any salon (at any time) is retention – keeping the clients you have. Get your people re-booking (visit www.ericadouglas. com for a downloadable book about salon re-bookings that may help).

You can introduce a salon loyalty scheme and obviously encourage ‘recommend a friend’ schemes so people spread the word for you – but you must be worth spreading the word about!

Promote New Ownership

Take time to shout about the fact that things have changed. On our very first day in our newest salon we had people coming in asking what we were doing. When we explained we’d taken over, they preceded to tell us how bad the salon was. Perversely, it creates a sales opportunity: give us a month to settle in, then come back in and give us another try. Here’s a £5 voucher to give you a reason.

Word travels – both negative things and positive. Get involved with your local community and reach out to let people know that things have changed. If you have therapists or hairdressers who aren’t busy, do offers to encourage people to come in.

Give people a reason to come through the door. Then make sure they are impressed enough to come back. That simple up-front offer could create a regular client.

These things take time to evolve, but they cost nothing (but your time) and they create a much stronger and more sustainable route to growth for your salon above and beyond advertising.

Quick Wins Online

If you have a new website, run a Google Adwords Campaign that promotes the fact that you are now owned by new people.

Maybe a starter offer? It’s fast and can be very cost-effective. Stay niche (e.g. sponsor keywords like “hair salon offers yourtown”) and focus your reach only on people in the town.

Back To Basics

Let your staff guide you and take their advice – you will probably quickly suss out the ones who are your ‘gems’. Create the right environment and take time to educate everyone on your dreams and how to do things your way. Have training sessions – invest in your people.

I’m not talking about wages, I’m talking about making your staff feel wanted.

Running a salon involves a lot of ego stroking and money is never the number one thing for people in salons – no matter how much they say it might be.

Be Amazing Finally, no pressure…. But, the pressure is on you. You had the confidence to buy your business and the confidence to know you can make a success of it. Now take control and do it.

Learn, try new things, make mistakes, learn from those mistakes, evolve and streamline your operation.

Make your business better than the competition in service, remain competitive on price and let your business do the marketing for itself. And don’t forget…

Create and nurture an amazing team!

For more information, please visit www.yoursuccessfulsalon.com www.SalonNV.co.uk | 51

BusinessNV

Liz McKeon

KEEP PROFITABLE CLIENTS COMING BACK FOR MORE!

Many salon managers and owners don’t know who their most profitable clients are, let alone how to keep them coming back more often.

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aintaining and developing client loyalty can become one of your greatest business weapons. Profitability isn’t simply about measuring their level of spend within the business, it is also about assessing the client’s level of expectation and ensuring you can deliver on this.

It is crucial to profile your clients and understand which ones are profitable and if any are actually costing you money.

Consider your client’s price sensitivity.

Clients are sensitive to price when making buying decisions. They need to consider whether they can really justify the spend.

Salons need to ensure they are delivering good value and excellent customer service.

Excellent levels of customer service can make a huge difference to clients, with them potentially paying a slightly higher price just to have the confidence that they will be looked after much better by you. Switching salons to save a small amount of money may be considered too much bother.

Make your clients your sales team! Word of mouth recommendations continue to be the best form of advertising available.

Making them feel special is by far the best way to help them become even more loyal – the service you provide is the foundation to this.

Many salon owners appreciate the importance of attracting new clients. However, many underestimate the advantages of increasing client loyalty: research indicates that a 5% improvement in client retention could add between 25% and 125% to the bottom line.

Should I Introduce a Loyalty Card Scheme to my Salon?

Client Loyalty Card Schemes are an effective way to improve your client retention levels.

The high cost of bringing in new business compared to retaining existing clients is undisputed, so increasing your client retention can significantly boost bottom line profits.

And yet, many salons are missing this obvious trick when it comes to building client loyalty.

In a very competitive market place, where clients find it very easy to switch salons, loyalty schemes are an effective way to increase client retention and improve your profitability. If you want to build a loyal clientele, keeping the client satisfied isn’t always enough. Remember, the fact that your clients are satisfied doesn’t stop them from taking their business to a competitor who offers them something extra.

To increase loyalty, start to recognise and reward your best clients. A loyalty card scheme can be used to incentivise and delight your most valued clients. This can also do wonders for your profitability.

Loyalty initiatives allow you to focus on your best clients and improve client satisfaction levels. Loyal clients buy more and are often willing to spend more, boosting your cash flow. By increasing loyalty, you can extend the time they do business with you, which, again, increases profitability. Loyal clients are also your best sales people because they recommend you to others, thereby enabling you to reduce your marketing costs.

Clients like loyalty schemes because they feel they are getting rewarded for giving you their business. Your loyalty card scheme needs to offer clients something they will

appreciate. However, remember to devise it with profit in mind.

Focus on specific goals – you are aiming to reward clients for behaving in the way that you want. For example, are you looking for repeat business or do you want your clients to spend more?

Above all, your loyalty card scheme must be simple to use and the rewards should be attractive and attainable.

Ways to reward loyal clients: • Offer cumulative discounts on selected lines.

For example 10% off their next purchase if they spend £100. Limited time offers can encourage prompt purchases.

• Give away free items with multiple purchases. Buy one, get one free is a tried and tested method of encouraging short-term repeat sales.

• Invite clients to trial products and services for free. Asking trusted clients to give you feedback before you launch a new product or service will give them a sense of ownership over the product, which is likely to result in sales and word-of-mouth recommendations.

• Hold a preview event. If you are launching a new service or product line, invite your best clients to a preview event where they can buy first. Make sure the event has an exclusive feel and that clients have lots of networking time.

• Reward introductions and referrals. Give clients a reason to recommend you to friends by offering them a gift in return for every new client they introduce to your business.

Always keep an eye on your client retention statistics, as it is vital for your business success.

Liz McKeon is a bestselling Author, Key Note Speaker, Business Coach & Trainer, specialising in the Hair, Beauty and Spa Sector.

For information about Liz’s upcoming events, on-line training Programmes and Business Seminars, check out www.lizmckeon.com.

BusinessNV

ENERGY EFFICIENCY TIPS TO HELP TRIM YOUR BILLS Keeping an eye on your energy usage can straighten out your expenses

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o matter what type of small business you own, it’s important to make every penny count to ensure your business is a cut above your competitors.

Some costs are unavoidable for all owners of hair salons and barbers – energy bills being one of them.

Unfortunately it can also be the one that accounts for the biggest outgoing every year. Most businesses will talk about being more energy efficient and know that they could be doing more. But doing something about it when they are time-poor and busy running their businesses means it often drops off the list of priorities.

What many companies don’t realise, however, is that there is an extensive range of financial and practical support out there to help them. One energy supplier making this a top priority is ScottishPower.

“It’s hugely important, especially in this climate, that SMEs get as much support as possible to help them survive. We understand this and are here to help”, says Neil Clitheroe, Chief Executive of Retail & Generation at ScottishPower.

“Our goal is to help SMEs like hairdressers, barbers and beauty salons to reduce their energy costs so that they ultimately boost their profit. We want them to know that we are on their side and are working hard to ensure they can access the information we have to give them the solutions and help they need.

“We know from experience that it’s often major changes like moving or expanding premises, installing new equipment or having a boiler replaced that forces a business to take action. It’s therefore our job to be aware of these ‘trigger points’ and get the right information to them at this crucial time. The key is providing useful, relevant information and realistic solutions.”

In order to help SMEs like hairdressing salons remain as energy efficient as possible, ScottishPower’s dedicated small business centre is on hand to help customers by providing energy saving tips and a range of information relating to tariffs and prices with the aim of building lasting relationships throughout the business community.

However, with more than 200,000 business customers, it is difficult for ScottishPower to offer bespoke advice to each individual SME. This is one of the reasons it has teamed up with Resource Efficient Scotland, a programme operated by Scottish Government-funded Zero Waste Scotland to deliver free one-to-one audits, grants and loans, as well as providing excellent online tools for business customers.

Resource Efficient Scotland provide great tools for many different types of businesses – hairdressers, beauty salons and so on – reflecting their different energy use and their efficiency needs.

Through Resource Efficient Scotland, the ScottishPower SME team can help arrange access for one-to-one audits for salons that have high energy use.

Auditors will visit the premises and look at all aspects related to resource efficiency and advise improvements, which can provide many benefits to SMEs.

“Customers are telling us that they want to do more about energy efficiency,” says Clitheroe, “especially those businesses where energy bills are one of their top three costs. However, we understand from a business perspective that finding the time to do this is an issue.

You can do a lot with tariffs and meter configuration but ultimately saving money in the long-term is about reducing consumption. Again, our business team is on hand to make sure that customers are pointed in the right direction to the best tariff available to them.”

In addition to taking measures for saving on energy costs, there are a number of simple actions that ScottishPower can help SMEs with, such as ensuring any new equipment bought is as energy efficient as possible. Plus the ScottishPower website has a dedicated section where SMEs can access energy advice specific to the industry their business operates in.

Clitheroe added, “ScottishPower knows that one size doesn’t fit all, especially when it comes to SMEs. We look at each case as an individual business and tailor our service to put their interests first.”

ScottishPower will continue to develop ways to help SMEs on their journey to save money on energy costs, and its work with RES has allowed them to develop quick and easy ways for companies to save energy before going on to seek more in depth information and solutions.

1. Get the right light

It’s important that the lighting and ambience is just right to make sure your customers can relax when they come to the salon. However, choosing the right lighting can be a real saving source. Replacing your existing light bulbs with energy efficient LEDs can help save energy and reduce costs. LED’s are ‘cool running’ and provide big energy savings of up to 90% compared to standard incandescent lighting. They also have a much longer life expectancy than conventional lighting, which means you’ll save further with reduced replacement costs, waste generation and maintenance.

2. Heat control

Salons tend to become overheated due to the amount of appliances that are used such as hairdryers, hot water and hair straighteners etc. You should therefore consider how to manage the temperature in the salon to create a comfortable environment for your customers that doesn’t use too much energy. Make sure your thermostats are set at an appropriate level and they are functioning correctly to ensure you aren’t wasting money on unnecessary energy or overheating the salon. For example, turning down your thermostat by

just 1°C which will help cut your fuel bills by up to ten per cent. You’ll notice the saving, but not the drop in temperature. If you’re looking to monitor your savings or energy spend, the ScottishPower app is available to make submitting meter reads easier for you.

3. Don’t standby, switch off!

It can be easy to forget to switch off equipment when it’s not being used – hair straighteners, curling tongs or clippers – but this can have an impact on your energy costs and doesn’t take much to rectify. Keeping equipment on standby costs the UK nearly £1 billion worth of energy each year. It might seem small but turning off electrical appliances in your salon can save energy. It might be wise to have a rota each day in your workplace and choose a member of staff to make sure lights and equipment are switched off.

4. Reduce your water usage

For any salon, it can be hard to limit the amount of water to use with hair that requires shampooing and conditioning, however, limiting this will have a positive impact on your energy bills. Keep the water tap off to save water while it’s not being used. It’s also wise to get advice on the type of equipment that can be used to ensure you’re not using excess amounts of water. Change the handspray on your wash units to a restrictive spray to reduce water usage by fifty per cent.

5. Team effort

Communication is the key to improving efficiency.

Make sure everyone in the team is working towards a more energy efficient workplace. Having everyone in the team pull their weight can make a huge difference towards achieving your energy efficiency goals.

A staff notice board could help engage staff with environmental issues and become a focal point for encouraging staff to make suggestions or pass on ‘top tips’ to improve their environmental performance at work or at home.

6. Green Town

Helping you use your energy more efficiently is ScottishPower’s priority. ScottishPower has teamed up with Resource Efficient Scotland, a programme of Zero Waste Scotland to look at your business’s resource efficiency as a whole. The online interactive programme called ‘Green Town’ identifies areas you can save energy specific to your industry and line of work.

Our goal is to help SMEs like hairdressers, barbers and beauty salons to reduce their energy costs so that they ultimately boost their profit

For information on your energy bills, call the ScottishPower helpline on 0800 040 7002 or visit www.scottishpower.com/small-business. www.SalonNV.co.uk | 53

Image: Chuck Noble www.chucknoble.com

A KINGDOM OF

Scents 54 | SalonNV Magazine

WHEN YOU HAVE THE FINEST HAIRCUT MONEY CAN BUY, THE MOST FASHIONABLE CLOTHES, THE BEST SHOES AND MORE JEWELLERY THAN YOU CAN WEAR, THERE IS ONLY PROVINCE LEFT TO EXPLORE FOR THE BEAUTIFUL AND THE DAMNED: A BESPOKE SCENT.

A

zzi Glasser has spent 25 years working as the in-house perfumer to brands like Agent Provocateur, Reiss, Jasper Conran, Farhi and Bella Freud. She has made scents for countless stars, including Kylie Minogue, Johnny Depp and Jude Law. Now, as part of the new Harvey Nichols Style Concierge service, you can book a consultation at her private fragrance studio, where she will use her vision and alchemy to create a bespoke scent based on your unique character, style and desires.

who only want the best and need things that work, then you’ve got a good track record.

‘It’s aspirational. These people can afford bespoke. They don’t want to smell like everyone else. They want to have their own signature, keep that forever with them and then hand it down to their daughter or granddaughter. It could be in a museum at some stage. I love that.

‘I love working with people. It doesn’t matter if you’re Johnny Depp or John from next door: you’ve all got your own character and if you want your own bespoke scent then you should absolutely have one.’

‘Since I brought my own bespoke out, I’ve had so many comments. At least five or six people tell me every day that I smell amazing. It’s unisex. Tom Hardy wears it. He said to me, “I love the smell of you – can I just have that?” Well, he can now. It’s not pretty, pretty; it’s sensual. It’s deep, dark and it makes you feel creative and edgy.’

When Glasser is asked if she has a favourite of all her clients’ bespoke scents, her lingering publicist jokes, ‘No, she doesn’t have a favourite. They’re all equally unique!’

I love working with people. It doesn’t matter if you’re Johnny Depp or John from next door: you’ve all got your own character and if you want your own bespoke scent then you should absolutely have one.

‘I’ve worked with Harvey Nichols for many years. We launched Agent Provocateur with them,’ she says. ‘I was approached by the directors. I couldn’t believe that since opening in 1831 they have never had their own in-house perfumer. I was really honoured to be their first.

They were very sweet. They said, “We looked at all perfumers and you’ve definitely got the best portfolio in the world.” When you’ve got names like Johnny Depp, Helena Bonham Carter and Orlando Bloom, it does help.’

Our magazines and television screens are strewn with celebrities selling one brand of perfume or another. It is ironic that when these models, actors and musicians need a scent to wear themselves, they renounce anything sold in a shop and contact Azzi Glasser. When there are shelves lined with perfumes and colognes, why is there a demand for bespoke scents?

‘It’s about changing the way fragrance is seen. Friends tell me they can’t even choose perfume. They ask, “How do I know if that suits me, if that represents me?” They buy perfume, they don’t like it and then they regret spending all that money. This is where I use my expertise, having worked with fashion designers who are already getting the character and style right.

When you work with these difficult characters,

Why does Azzi Glasser think the role-call of rich and famous come to her?

‘People like to feel they’re coming to an expert. I’m not a fashion designer doing fragrances on the side. I’m a perfume designer,’ she says.

‘They come to me because they don’t like what they’re wearing and they want their own signature. Usually when they do tell what they’re wearing I wonder why and realise it’s so wrong for them. Sometimes they can’t choose anything out there because nothing works for them and their character.’

For those not ready to spend £15,000 on their own scent, Harvey Nichols now sell The Perfumer’s Story, an exclusive range of Azzi Glasser’s scents at a more affordable £95 per bottle. Each of the 11 scents comes with its own formula number and an intriguing tale of creation. Glasser had this to say about just one of these new scents, Tuscan Suede: ‘I always wanted to do a nice leather scent. I imagined a really expensive white suede sofa with two sexy bodies on it, skin to skin.’

As well as, Sequoia Wood, the scent she created for her own use, Glasser says she wears other perfumes in the range at different times of the day.

There was little need for such caution, however, because Glasser does not miss a beat: ‘I can’t have a favourite because they match them. I wouldn’t wear them because I’ve got my own that matches me. My favourite would be the one I did for myself.’

As children, many of us imagine ourselves as hairdressers, models or fashion designers.

Creating perfumes seems a less obvious subject for play, but not for Glasser: ‘I didn’t realise until later that I was particularly unique. When I was young I collected my mum’s lipsticks, powders, perfume bottles – I loved the smell of her handbag. I just presumed all children did that. I have lots of memories of smells.’

Smell is often the sense that holds the most powerful recollections: cut grass, a varnished fence, old tobacco. Even if she claims to have no favourite amongst her bespoke scents, does the perfumer have a favourite smell in the world around her? As a last word she said, ‘I love the smell of my children’s heads when I kiss them. There isn’t a scent like it in the world.’

For more information about Azzi Glasser’s new range, visit www.harveynichols.com

www.SalonNV.co.uk | 55

Valentine’s Day SEALED WITH A PERFECTLY APPLIED KISS… Words: Laura Boyd

Valentine’s Day is a Sunday this year, which means our tills should be feeling the love from clients on Saturday 13th and Sunday 14th February, as everyone wants to look their best for the most romantic night of the year.

T

hat means be prepared for tans, nails, waxing and blow-dry appointments ahoy.

Ensure your product ranges are up-todate, with gift ideas clearly displayed for those looking to treat their loved ones on the big day.

Natalie Roche, Beauty Expert, Founder and Managing Director of Natalie Roche Ltd, has lots of top tips to help salons to cash in on the potential of Valentine’s Day. “It’s not all about couples,” she said. “Yes, Valentine’s Day is traditionally the most romantic day of the year, but it’s definitely becoming more of a day to spend with someone you love, whether it’s going for a mani/pedi with your best friend, having a make-up lesson with your mum or treating your sister to a lovely relaxing back massage.

Although you will get lots of lovey-dovey couples through the door, try to avoid referring to anything as ‘His & Hers’ so you don’t make anybody else feel excluded. You want everyone to feel like they can come into your business and enjoy a Valentine’s Day Treat.”

Helping ensure you stand out from the crowd, Natalie advises, “Offer something Valentine’s specific. Have a look at your treatment menu and think about how you could spice it up with a new addition for Valentine’s Day. This could be special prices for bookings of two people, offering Valentine’s themed nail art, focussing on products or treatments you already have which lend themselves to Valentine’s Day (anything chocolate or strawberry scented will go down well). As these will only be short term offers, don’t completely change your usual treatment menus, but instead communicate them to your customers via social media, your website and seasonal posters (think lots of heats, pink and red!) within your business.

Then on Valentine’s Day itself, why not have prosecco and chocolates ready for customers to enjoy during their treatment? Show how much you love them!”

So to show just how much we love you, our SalonNV readers, we have been taking a look at pampering products and gifts to make this February fabulous.

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Bat those eyelashes Extend the love of lashes this Valentine’s Day with some seriously sweet Candied Lashes from leading lash brand, NovaLash. Designed to add a subtle sparkle, Candied Lashes have been created as an add-on service to a normal set of extensions or infills and are available in a selection of eye-catching colours. For a gorgeous glimmer, combine two complementary colours and apply 2-3 individual lashes onto the corner of each eye. As a special treat, NovaLash is offering 30% off its Candied Lashes from 1st January – 29th February 2016.

Purchase one pot of Candied Lashes (100 lashes per pot) for £35 (was £50), or a box set of six for £105 (was £150). Available colours: Pink Lemonade (pink), Mint Chocolate Chip (green), Blue Raspberry (blue), Cinnamon Toast (brown), Butterscotch (gold), Sugar Plum (purple), Liquorice (black), Wintergreen (silvery light green), Snow Cone (silvery lilac) and Gum Drop (light silver).

The perfect pout Winter weather often takes its toll on lips so it’s important to ensure they are pampered and pout perfect for February 14.

Ciate London has four little lippy delights to help with just that. www.ciatelondon.com Custom Kiss in Undressed - £14 Play innocent with this baby pink tint adapt lipgloss. Colour adaptive technology helps create your own unique colour with a light rosy tint.

Lip-chalk in Berry-goround - £16 This deep pink crayon is perfect for creating a bold lip.

It’s a creamy yet matte formula, making for a non-drying colour.

Liquid Velvet in DIVA - £17 You can’t beat a classic red lip at this time of year.

Valentine’s Nail it this Valentine’s Day Brand leaders in professional beauty, Salon System, is launching two new GELLUX limited edition shades this year, featuring two hot hues: Sizzling Pink and Too Hot. Beautify your clients’ nails with each vivaciously vibrant shade, ideal for creating stand-out nail art or simply a bold and beautiful manicure. Plus the bottles are covered in hearts – what’s not to love?

GELLUX 30-second polishes are an innovative gel which can be light-cured with either UV or LED. Designed to apply like a polish but wear like a gel, the patented technologies within the GELLUX formulation promotes excellent adhesion and wear properties, while still allowing for removal by soaking in acetone. Suitable for use on a natural nail, nail extension system, Acrylics or Fibreglass, GELLUX polishes last up to fifteen days and are UV and LED compatible.

Crazy in love The pastel hair trend is going nowhere and what better day to embrace the candy pink look than on Valentine’s Day? Clients may not want to rock a pink shade all the time but a temporary colour can add a beautiful blush tone to blondes looking to turn heads.

Crazy Color’s Marshmallow and Candy Floss are the perfect choice to ensure you look good enough to eat!

Curl up and get cosy Loose curls provide a soft sexy look for a special night out and are perfect for adding a romantic twist to your look this February.

Show your curls some love with the help of the LOVE CURL range from Davines. Part of its Essential Haircare line, the LOVE CURL line is perfect for styling wavy and curly hair.

The range consists of a shampoo, conditioner and curl cream, all designed to create beautiful, soft, defined waves and curls. Rich in proteins, B-group vitamins, vitamin E, unsaturated fatty acids, magnesium, iron, potassium, copper and phosphorus, it is elasticising and volumising.

Love Shampoo is an elasticising and controlling shampoo that boosts volume and keeps hair soft and light. 250ml / £14.05.

LOVE conditioner is a controlling and deeply softening conditioner that adds volume to the hair and body to natural curls. 250ml / £15.60.

LOVE curl cream is a leave-in serum, to soften and separate curls. Adding a glass-like shine to the hair, without adding weight or residue, this is the perfect styling product for creating perfectly defined curls.

www.SalonNV.co.uk | 57

Love

MAMA I YOU

Words: Laura Boyd

After Valentine’s Day is over, it’s time to set your heart and sights on the next big event. Get this date on your diaries: Mother’s Day is Sunday March 6th. Not only is it a time to celebrate the legendary ladies in our lives; it’s also a time for clients to pamper and spoil their mums and we need to be ready to maximise on this key date.

W

hat better way to say thank you to your marvellous mum than treating her to a spot of pampering to make her feel extra special and loved? And who better to do that than you?

Natalie Roche, Beauty Expert and Founder & Managing Director of Natalie Roche Ltd, is once again on hand to help with her tips to ensure mums feel the love this Mother’s Day and that your business sees the benefits of this top time for treatments and treats.

She said, “Make mums feel extra special - this may be one of the few times in a year when some mums get to escape to a salon or spa, so make them remember yours. They may have been given a gift voucher, or had a treatment booked for them, so it’s a great chance to show new customers how fantastic your business is! If you can, have a glass of something fizzy ready for anybody booked in on a Mother’s

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Day package or treatment (you can always ask at the time of booking and make a note on the booking sheet) or if you really want to push the boat out, make a simple Mother’s Day cocktail (and mocktail for expectant mums), to help them relax and get into the spirit of being pampered. Having some nice chocolates, fancy biscuits, a selection of teas and proper filter coffee wouldn’t hurt either.”

Natalie said it’s also important to keep in mind younger guests: “Lots of mums with younger children would love to spend an afternoon at the spa with their little one (if they are lucky enough to have a little one who can sit still for a while!) but a lot of the usual treatments we offer aren’t suitable or necessary for young skin and hair. So instead of losing out on all of these mums who want to visit, think about some ‘Mum & Me’ treatments which include their tiny tots. Fun nail art, a simple hand or foot massage as part of a mani/pedi, a basic facial using water,

a gentle cream cleanser and non-fragranced moisturiser, or a trim and blow dry like mum’s!

Keep colouring books close-by to keep little hands busy if they are finished first though!”

She added, “It’s a great time for Retail. The run up to Mother’s Day is a busy time for gift buying. Lots of mums want the beauty brands you’ve got. Make sure you’re stocked up on best sellers and gift sets, tidy all displays and focus space on Mother’s Day gift essentials.

Prep staff with your top 5 Mother’s Day gift ideas, and who they are best suited to. This way, anybody coming in to buy will not only have great customer service, but won’t feel overwhelmed by choice.”

We want to wish a big Happy Mother’s Day to all the NV mums out there and to help celebrate, we’ve picked out a few gift ideas and treatments we think the legends in our lives will enjoy.

Thalgo anti-ageing foundation We all know our mums look beautiful, but the gift of good make-up is always welcome – especially when it feels as luxurious as this.

Thalgo’s Silicium anti-ageing foundation is something special.

The cream foundation not only provides a smooth base; it also offers anti-ageing benefits to enhance their complexion.

Bio-mimetic pigments provide ideal correction for a natural-looking result in every light. The complexion appears flawless, without the slightest sign of imperfection.

This foundation is available in three shades for a customised natural-looking complexion, and costs £32: Opal - Illuminates very fair skin Natural - Beautifully enhances fair skin Amber - Gives a warm glow to darker skin tones

Skintruth Nourishing Hand Lotion

Elemis Pro-Radiance Trio set Elemis offer an incredible range of beauty products and gift sets, perfect for treating mums. One of our favourites is Pro-Radiance Trio set. Perfect for the more mature mama out there, this lovely gift bag features a pro-radiance illuminating flash balm, soothing apricot toner and a pro-radiance cleansing toner.

Elemis call this “a brightening boost for your skin. Formulated with a powerful vitamin complex that protects against moisture loss to reveal a smooth, even complexion and dewy luminosity.”

There is an online exclusive at the moment on the Elemis.com, with this set selling at £53, when it’s worth £87.90.

Help mums turn heads at G20 We love that our mums have experimented with their locks over the years – they gave the Salon NV team the passion to get involved in the industry, after all – but all that dying, perming and back-combing can take its toll.

To help breathe life and shine back into the hair, the lovely ladies at G20 salon in Glasgow’s West End have a special treatment offer for Salon NV readers. Joni and Jayne will give your mum’s hair a Keratin shot and blow dry for the fantastic price of £30. The revitalising treatment smooths, repairs and mends ends, while de-frizzing and adding shine.

It leaves hair feeling super soft and lasts for up to four or five weeks. This is particularly good for people with colour treated hair. Having tried this here at NV HQ, we can say it really does work and is guaranteed to make mum smile this March.

While many of us wouldn’t be seen without a manicure, gel or polish, it’s easy to neglect our hands – which is crazy when you think what they go through in a day!

An ideal product to stock in your beauty salon or nail bar is a good hand cream, which can be sold as an add-on to post treatment nail care, or as a gift – ideal for Mother’s Day. Ensuring hands are moisturised is just as important as moisturising the face as they too are a key area that reveal the signs of ageing.

Skintruth Nourishing Hand Lotion suits any skin type and contains Neroli and Rosemary for uplift and restorative benefits.

It helps relax and soften tired and dry skin ensuring hands (and feet) are fully revitalised. At just £8.34, it’s the perfect price point and a handy gift for yummy mummies.

The gift of AYO Ayo means joy and happiness and that is certainly what mums will experience when they use these products. After a long hard day, there is nothing better than soaking in a long hot bath and then putting on a delicious smelling range of body products to make you feel and look relaxed.

The AYO range, which includes everything from Body Polishers to creamy cleaners, is made with an exclusive, natural scent – Salute the Sun. The smell conjures up visions of balmy evenings on holiday and it was created by perfume designer, Azzi Glasser, with ingredients to enhance the skin’s appearance, awaken the sense and boost happy molecules.

At www.ayobeauty.com, you can snap up their Ultimate Joy Collection Gift Set for £50.

FakeBake travel treats We all know that faking it is the safest way to enjoy a sunkissed glow. For busy mums running around after little ones in the summer, or older mums keen to keep out of the harmful rays, FakeBake’s fake tan range is sure to be a welcome gift.

The Flawless Self-Tan Travel Kit features the bestselling Flawless tan, Exfoliator & Moisturiser in a handy travel size.

Great for packing away and taking on holiday to ensure you look tantalizing without having to sweat it out in the sun. Bliss! £14.95

AKITO ZEAL SCISSORS GIVEAWAY! Akito Scissors, designed by hairdressers for hairdressers.

Hand-crafted from the finest Japanese steel and ergonomically designed to ensure maximum hand comfort. ​Unlimited creativity!

From scissor over comb to texturizing, 30 teeth gives the ideal cutting ratio: 25-30% normal • Crafted from premium quality titanium coated 440C Japanese steel • Left-handed semi-offset ergonomic design • Hollow ground blades • Semi-convex chopping blade • 30 tooth ‘v’ shaped for perfect hair capture.

• Flat UFO tension system • Fixed finger rest • Available in size 5.5” • RRP £165

From more info on the Akito Zeal visit www.akitoscissors.com www.SalonNV.co.uk | 59

AFTER WORK Hair: Borja Carbonell para Sal贸n Carlos Valiente.

Photography: Esteban Roca

H&Y HEROES Hair: Gary Hooker & Michael Young Make up: Megumi Matsuno Photography: Jack Eames Styling/Clothes: Clare Frith

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HARINGTONS CLOCKWORKZ Hair: Esti Carton, Nick Bland, Cheryl Poulter, Kathryn Dartnell Make up: Celine Nonon Photography: Tigz Rice Styling/Clothes: Ziad Ghanem; Aiden Connor

MUSE Hair: Paul and Leisa Stafford Make up: Pamela Smyth Photography: Lee Mitchell Styling/Clothes: Sara O’Neill

www.SalonNV.co.uk | 61

ASH COLLECTION Hair: Felicitas Hair Make up: Nacho Sanz Photography: Esteban Roca

FIFTEEN Hair: Mayte Garrote @ Different Estilistas Make up: Alex Alva @ Graftobian Espa単a Photography: David Arnal Styling/Clothes: Eunnis Mesa

H&Y HEROES Hair: Gary Hooker & Michael Young Make up: Megumi Matsuno Photography: Jack Eames Styling/Clothes: Clare Frith

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BUTTERFLY Hair: Mayte Garrote @ Different Estilistas Make up: Alex Alva @ Graftobian Espa単a Photography: David Arnal Styling/Clothes: Eunnis Mesa

www.SalonNV.co.uk | 63

LUMBEE Hair: Neil Barton Make up: Megumi Photography: Richard Miles Styling/Clothes: Bernard Connelly

COLORS Hair: Felicitas Ordรกs & Felicitas Hair Team Make up: Nacho Sanz Photography: Esteban Roca

FRESH Hair: Gonzalo Zarauza @ Centro Beta Make up: Centro Beta Make Up Team Photography: Javier Villalabeitia / Eneritz Medina 64 | SalonNV Magazine

Revenue-Driving P r o v e n E f f i c a c y.

100% of volunteers experienced a lifting effect and wrinkles less defined

100% of volunteers experienced a contour more defined and relieved

95% of volunteers’ skin tolerated the product

86% of volunteers experienced increased skin firmness around the eye contour

We select the purest, first-grade, most advanced ingredients High grade formulas and high technology manufacturing Advanced delivery system for easy absorbency within the skin Outstanding immediate and cumulative results

Contact Pevonia today to discover more 0 1 4 4 9 7 2 7 0 0 0 | W W W. P E V O N I A . C O . U K

*5 week clinical study, 22 Women between the ages of 40-60, using the Pevonia lumafirmÂŽ Lift & Glow Eye Contour.

Evaluation of safety and efficacy requirements performed by the Department of Drug Sciences, University of Pavia, Italy

JANUARY DETOX DURING THE PARTY SEASON, OUR BODIES CAN TAKE A BIT OF A BATTERING. AS WE CRANK UP THE CENTRAL HEATING OUR SKIN GETS DRIER AND OUR HAIR IS LEFT FEELING FRAZZLED AS A RESULT OF OVER STYLING DURING THE FESTIVE PERIOD. SO WHAT BETTER WAY TO KICK START THE NEW YEAR THEN WITH A HEAD TO TOE DETOX.

B

etween juice cleanses and diet plans, hair is often overlooked when it comes to detoxing and after the overloading of products between Christmas night outs and New Year’s Eve it’s often left crying out for a deep cleanse.

I.C.O.N has developed a new three step system to leave hair squeaky clean and nourished. The three step system has been scientifically developed to stimulate the scalp and promote the growth of healthy hair. The treatment starts with a preshampooing treatment, SHIFT, which is applied to dry hair and contains salicylic acid to exfoliate the scalp and eucalyptus oil to stimulate hair growth. The second step is ENERGY, a purifying and deep cleansing shampoo which energizes the scalp and promotes a healthy blood flow resulting in stronger, healthier and shiner hair whilst the added silk protein nourishes the hair. The final step, POST TONIC, a leave in treatment contains procapil to fight follicle aging and blocks hair loss, resulting in thicker, fuller looking hair. I.C.O.N DETOX is available as a three step treatment RRP £45.00 Many of us are guilty of committing hair sins from frequently colouring and over styling to using too much heat, there’s not a hair sin that hasn’t be committed during the party season.

Luckily the newly launched Schwarzkopf Professional BC Repair Rescue is on ha nd to rescue us. The new range replenishes the inner structure of the hair reversing up to three years worth of damage in just one application. The Reversilane technology seals the individual strands leaving the hair strong with renewed elasticity and with a glossy healthy looking shine. Schwarzkopf Professional BC Repair Rescue prices start at £10.55.When it comes to detoxing the body, seaweed is known for its detoxifying

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and therapeutic properties and is a key ingredient in popular spa treatments to help combat cellulite and leave skin feeling nourished. The Pevonia Detox Thalasso Wrap contains seaweed harvested from the French coast of Brittany to detoxify and re-mineralise dull and dry skin. The relaxing full body treatment stimulates the lymphatic system and activates blood circulation which help prevent and reduce the appearance of cellulite resulting in smoother looking skin whilst eliminating stress and toxins. Pevonia Detox Thalasso Wrap is available nationwide RRP from £65.00.

Sharon Hilditch, Co-Founder of celebrity favourite brand Crystal Clear, advises trying out an energising juice detox to revive and revitalise the body. ‘Many of us don’t know that our bodies actually absorb the majority of toxins through food, so january is the perfect time to detox and ditch the artificial flavours and junk foods. It’s not a diet, it’s about getting fresh foods into your diet and changing the way we think about food. Juice at least 500mls first thing in the morning, you can experiment with different ingredients such as bananas or apples. The most important thing when doing a detox is to remember to drink as much water as you can throughout the day, flush everything out. Water governs almost every function in your body. It aids digestion, circulation, absorption and even excretion.

The skin is the body’s largest organ and has millions of cells. If we are dehydrated our body can not expel toxins properly and the effects of such are often felt on the skin.’ For an instant detoxing treat Sharon recommends using the Crystal Clear Complex C Lavender Mask to draw out impurities and soothe stressed out winter skin whilst providing a much needed moisture boost for parched skin.

Words: Laura Craik

SHARON’S TOP TIPS FOR DETOXING •

Make sure to vary the ingredients you use - Carrots, oranges, apples, ginger, grapes, strawberries, pears, peaches and plums are all packed with vitamins and antioxidants whilst pomegranate is said to help lower cholesterol if taken every day for 2 weeks.

• For the 10 days eat nothing with a ‘face’, no coffee, tea, sugar or salt.

• Avoid fizzy drinks and dairy products.

• Eat a few hours before you go to bed.

• Drink water before your meals not during or after.

• Get some exercise even if it’s just a walk around the block.

•

Eat lots of salads, with avocado, chickpeas, olive oil and lemon dressing, (no vinegar). It has nothing to do with calories it’s about where your calories are coming from.

• If you are heavily exercising have baked potatoes with baked beans.

• Once you have completed the 10 days you can introduce a little chicken and fish into your diet.

www.SalonNV.co.uk | 67

Predicting upcoming trends is big business. Drawing upon compiled observations and intuition, forecasters across all industries attempt to hone in on our adjustable attitudes towards what’s in and what’s not.

A

ccording to renowned trend forecaster, Lidewij Edelkoort, ‘trend forecasting is much like archaeology but to the future’.

All trends have their roots in what has come before, but few have the ability to spot the common threads that shape the future.

For all their complexities, trends are controlled by nothing more than human nature. Trend curves are underpinned by the desire of individuals to either fit in or stand apart from the crowd.

At the head of the curve we find the ‘innovators’. The onus is on these forwardthinking individuals to lead future trends. The perhaps harshly dubbed ‘laggards’ gravitate towards already popularised styles in their masses, propping up the curve.

Hair trends differ slightly from others inasmuch as a barber’s perception of what is old, current or new directly impacts on the client’s view of hair trends. The responsibility, therefore, lies with barbers to stay ahead of the curve.

When attempting to identify upcoming hair trends, we must consider the natural synergy

between the fashion industry and our own.

Fashionistas are taking design prompts from the 70s – only ten years early if we are to believe Laver’s Law: a trend does not become appealing again until 50 years after its time.

By the 1970s, the once counterculture hippie style had been adopted into mainstream American culture. Hair was worn longer and emphasis was placed on the natural waves and movement of the hair – think Lennon and Jagger, although admittedly both British.

Over the coming season, we will begin to see the fashion vanguard opt for modern adaptations of ‘hippie’ classics – bad news for the self-proclaimed ‘hippie-slaying’ barbershops.

Expect more rounded structures, shorter in the front and longer in the back. Expect fringes.

Mid-length styles will fall onto the face, creating that gentle centre part through the fringe.

Recent trends have dictated pinpoint precise finishes: each hair is perfectly manoeuvred and combed into place. Upcoming trends will instead favour more textured looks, finished

Over the coming season, we will begin to see the fashion vanguard opt for modern adaptations of ‘hippie’ classics – bad news for the self-proclaimed ‘hippie-slaying’ barbershops.

68 | SalonNV Magazine

BarberNV.

Andis Launches its London Looks Collection

with the hands using more natural products. We are already witnessing a shift to more subtle, matte finishes from the high shine looks that have recently dominated.

As previously discussed, there is always latency with trends. The latest styles take time to trickle from the runways to the high street via the trendsetters. Filling the void during this period of transition will be the popular cuts of the here and now. The 50s and 60s inspired looks that have facilitated the pomade boom will remain for the time being. And of course, to the relief of Instagram, it’s not time to relinquish your fade game just yet.

It’s been suggested that we are about to witness the death of the divisive ‘man-bun’, partly due to celebrity endorsers Leto and DiCaprio recently opting out, but I wouldn’t be so sure. Gents are unlikely to relinquish their newly cultivated locks after months of determined growth, and I wouldn’t suggest doing so. They will be in prime position to sport the upcoming, longer 70’s inspired looks.

And now for the question on the tip of everybody’s chin: Will the ‘beard boom’ ever end? Hirsute gents have scoffed at the term ‘peak beard’ since it was first uttered, but is the end nigh for the bearded brethren? The beard has already engrained itself as the defining facial hair of this generation, but is now the time to reach for the straight razor?

If we are to observe the principles of trends, then yes, it is. For the past couple of years, every gent capable of nurturing a full face of hair has seemingly done so. What was once seen as cool and unique has undeniably passed into the mainstream, making it a prime target for an imminent backlash. Predicting trends is a perilous task; what I’m trying to say is it would be unfair to attach any blame if I’m incorrect.

I think the styles that have dominated the last couple of years will always be remembered somewhat fondly. After all, they have coincided with a great time for the industry, and perhaps in some ways even contributed it. Something about these styles has captivated the male population: For the first time, Google searches for men’s hairstyles outnumbered women’s. I, for one, am excited to see if that attention is retained as we gradually transition away from those much loved styles.

But don’t worry, if all else fails, we can welcome their return in 50 years time.

It’s London 2015 and Andis embark on a mission to define the London Look with a host of trailblazing barbers, models, crew and, of course, Andis tools.

Andis’s International Manager of Education and Style, Aileen Nunez, travelled from the company’s Wisconsin HQ to lead the New World Barbers team and create the latest on-trend styles including the Textured Caesar and Side-part Pompadour. Cameras were rolling from their arrival at the Gents of London Barber Academy to capture every style, every groom and every cut before moving location for the photo shoot.

Andis Educators Darren Kenny and Kieron Price from Baldy’s Barbershop, Ruger Barber’s Alan Beak and Danielle Corbett along with

Jon Bourne from Barbertown and Gregory Max Barbers Greg McErlane joined forces for a day of grooming inspiration. Using their favourite Andis tools - including the UsPRO and Fade clippers, and the T-Outliner, Slimline Pro Li and Ionica trimmers - the team, collectively known as ‘New World Barbers’, got to work and produced stunning results.

Following a highly enjoyable and creative day, Andis is delighted to officially launch its London Looks collection along with videos that capture the passion, creativity and barbering expertise of the team, and the precision of Andis tools.

www.SalonNV.co.uk | 69

BarberNV.

Robert Rix Words f rom the Wise W

ell these press deadlines roll round so fast, it hardly seems like 2 minutes since I last sat with a blank screen in front of me wondering what to write about. The main reason that the time has passed so quick is that so much has happened recently. What with our trip to London for the HJ Awards ceremony and our involvement in yet another Barber Bash, with competition judging and other duties, this time the GBBB was staged at Liverpool’s Camp & Furnace venue.

As with previous Barber Bashes there was plenty to see in the way of live stage demos and a good selection of trade stalls selling everything from tins of pomade to a full salon refit. Speaking of salon refits, we are deeply involved in this task ourselves as we are moving into a much larger shop so that we can cope with the ever increasing demand for our work and more space is needed for our Barber Training Courses.

So enough of what we’ve been up to and let’s get down to this month’s article... If you recall, in the last edition I mentioned that I was mentored by Roger Poirier and that I

Robert Rix, SHR SRSB MCH MCB

Robert Rix & Roger Poirier from 1960’s

owed a great debt of gratitude to him for his teaching; as an ex-world Champion, Roger, had a great influence on me in my early days. When he spoke, I listened. I knew that I would get no finer teacher than Roger and I considered myself to be so lucky to have seen his work and received his guidance. This man was at the top of his game and was the personal hairdresser to HRH King Edward 8th – the late Duke of Windsor.

CHASSÉ-CROISÉ CUTTING TECHNIQUE So fellow Barbers, it’s now time for me to pass on to you some of Roger’s teaching. Having quit French lessons in the second year of secondary school, my French was nearly as bad as Roger’s English, but somehow he got over to me what he wanted me to learn. He did this in a slow and methodical manner, constantly showing me where I was going wrong; he was a very patient and understanding man - a real professional.

What I have chosen to pass on to you is an insight into the art of Razor Cutting. It’s impossible to give you everything on the subject but I will try to give you the most complete view of the art that I can. Having initially been taught by a Frenchman, I am obviously somewhat partisan and I must stress that French razor cutting technique is quite different from the English form of this skill.

There are many hairdressers using various types of bladed instruments that could be loosely termed as being razors. There are many variants on what could be called razor cutting. What I want to deal with is primarily classic razor cutting with an open razor. The question commonly asked is “Is this different method of cutting hair

70 | SalonNV Magazine

advantageous over scissor cutting”? Well, in the hands of an expert it is actually quicker, and it has the advantage of allowing for the hair to be cut when wet. As for the method of using the razor for cutting hair ,there are certain commonalities to scissor cutting. The general principle of working in sections is the same. The shape of the hair is more important than the tool that is used to achieve it, and this should be the only criterion upon which it is judged. The system of sectioning off the hair all over the head is the same in both cases. What is of importance to us now is that the technique of the actual cutting is very different.

Razor Cutting is without doubt a very useful art and, believe it or not, it’s not that hard to learn how to become proficient at it. I found it particularly useful when working on wigs and toupees as well as on client’s own hair to remedy wave defects and odd growth patterns.

Unfortunately, these days there are not many truly good practitioners of quality Razor Cutting.

After all it is an art-form, and to carry it out successfully one must firstly understand shape and form, and also develop an understanding when and when not to use the technique. These elements will only come with practice and familiarisation – trial and error. But once these things are learned and fully understood Razor Cutting can be a most valuable weapon in a good Barber’s armoury. I have recently seen quite a few Barbers using a method that is more akin to dog grooming than good hairdressing; this is to pare down the hair using a razor with toothed blade guard against the thumb. This method is derived from the stripping action a dog groomer would use when working on a wire haired terrier dog.

What I want to deal with in this article are more traditional and classic techniques not something

BarberNV.

THE METHOD

These are the 3 basic movements for carrying out the chassé-croisé cutting technique.

Photographs Jess Middlebrook

that is borrowed from the poodle parlour.

Cutting hair with a tool that was designed and used purely for shaving may seem incongruous however a razor is nothing more than an extremely sharp knife and without a doubt for many centuries before scissors were invented then that sharp knife would more than likely have been all there was to use to cut hair.

So having learned my skills from a Frenchman, what’s the difference? Firstly the tools are quite different in that the French invariably use a French razor, these being narrower and of a more solid cross section that an English or German hollow ground razor. The overall benefit of this tool choice is that the French razor will hold its edge for much longer than a razor of the hollow ground variety. Other advantages of a French Razor over a Hollow Ground one are that given their narrower widths they are much more controllable and a damn site quieter in operation as the Hollow Grounds have tendency to ring and squeak.

I much prefer to use traditional razors rather than disposable blade razors of the shavette type.

If anything I find the shavette a trifle lightweight and the edge of a new blade is a little too keen for my liking. There is, of course, a down side to using a traditional razor as you have to continually work at keeping it sharp enough to do the job in hand; that involves stropping and setting the

razor. These elements are in themselves almost lost skills to our craft. This fact alone – tool maintenance may be the chief reason for the decline in popularity of Razor Cutting.

In the first instance we need a tool that is just sharp enough to cut the hair cleanly, so that there is little or no drag on the hair. Having said that I do prefer a razor that is just slightly off as this gives me the greatest feedback through the blade; with a razor that is blisteringly sharp none of that feel is transmitted back and I have seen many haircuts ruined as a consequence of an over-sharp blade.

Conversely, if a razor is downright blunt then too much force is needed to cut through the section of hair and a good degree of discomfort could be felt by the client.

Razor cuts can be smoothly graduated or highly textured dependant on the client’s wishes or hair type. These days a complete razor cut is quite rare and I put that down to the fact that clients have not been able to access this service in the run of the mill Barber Shop. So whether you are doing a complete or a partial razor cut the cutting action and motion is just the same. A prime element of razor cutting is getting it into your head the fact that it’s not about any particular length of hair it’s all about the overall shape and form of the finished head of hair.

Never work on dry hair. The hair needs to be thoroughly wet and rather than just damping down with a spray bottle the wetting is better accomplished by shampooing. It requires no special kind of shampoo to precede a razor cut.

Just use the shampoo necessary for the particular type of hair on which you are going to work.

Take your razor, either a solid or hollow-ground one dependant on your preference, so far as you are concerned it does not matter a great deal, but the client may have something to say as the hollow-ground razor will pull more and be noisier.

The razor should be held easily in the hand with the blade and handle forming one long straight line; do not hold the razor as you would for shaving.

Use an standard haircutting comb and hold this in the left hand (I am almost ambidextrous but am right hand dominant so I am writing from the perspective of right hander. If you are a left hander then transpose everything mirror image); the exact position will vary according to the part of the hair you are cutting. Your razor should not be too keen.

It is important that when razor cutting you keep the blade as flat as possible.

Stand to the side of the chair facing the client with the razor in your right hand and your comb in the left hand. Comb the hair in the intended direction that it will lay when the cut is completed; comb the hair diagonally forward and let the razor closely follow the comb, paring the hair as it goes.

The razor should follow the comb at approximately a 30°angle. Do not use a shaving stroke but draw the razor very lightly across the surface of the hair. Repeat this process section by section until the whole of the top hair has been treated in this manner. It is important to develop a good fluid wrist action when razor cutting as this will help your technique tremendously.

Complete the whole of the top hair before moving on to the sides and back. Comb the back into its correct position before starting to cut the back section. Once again have your razor at a shallow angle; if the blade is too upright it will pull and squeak with a rasping sound as it rubs against the cuticle of the hair rather than cutting it cleanly.

Work in even methodical steps section by section, continually combing to check if you are achieving a good fall and shape to the hair.

When tackling the side sections be careful not to catch the ears with the heel of the razor, its easily done. Draw the side hair back and cut into it or should I say over it with a sliding action. There are many distinct differences between the UK way of razor cutting and the manner in which the art is practiced on the continent.

Roger - my old mentor - used to say to me chassé-croisé particularly when working on the back section; the nearest translation we could come up with in English was to make the razor dance across the head in a zigzag fashion with the comb going one way and razor in the other direction with each missing the other in its path.

Another French technique is a sort of rotary action where the comb precedes the razor and lifts the hair into the razor’s path, this is done with the hands rotating about each other. When practiced correctly this technique vaguely resembles the rotary action of a cylinder lawn mower blade. These are quite complex movements to put into words and it is far easier to demonstrate the techniques in a show and tell session. Anyway I hope that this article has given you an insight into the rapidly disappearing art of razor cutting, and I wish you well with your practice sessions.

Until next time, keep snipping and clipping.

www.SalonNV.co.uk | 71

TrainingNV

GETTING TO THE ROOT OF THE PRE BONDED VALUE THE HAIRDRESSING AND HAIR PRODUCTS INDUSTRY MEANS BIG BUCKS FOR THE WORLD ECONOMY.

S

tatista figures shows that the haircare industry is currently worth $83.1bn as we enter 2016, and it’s a number that is certainly reflected on our shores.

Hair extensions are easily one of the most popular hair products. That’s a fact.

So lucrative is the industry, research firm IBISWorld estimates that it brings in anywhere from £45 to £60m for the UK economy; with 70% growth reported in just the past five years.

More than £38m of hair entered the UK in 2014, so say HMRC. It’s an amount that has made the country the third largest human hair importer across the world.

Understandably then, customers have come to expect a high quality product that will give them value for money, as well as a gorgeous head of hair. it is no surprise that the quality of the extensions sold here are among the best in the world. This is especially true with Foxy Hair Extension’s own pre-bonded keratin

72 | SalonNV Magazine

extensions.

Pre-bonded hair extensions in general allow for fantastic creativity and Foxy’s are no different. It means that you as a stylist can blend shades together resulting in a natural, unique shade tailored to each customer’s requirements. There’s definitely a reason why they are the most popular hair extension method in the UK. Foxy Hair Extensions’ pre-bonded hair strands are made using a strong keratin. meaning they will not break down over time.

Instead they will remain in their solid form until they need to be removed. What’s more, they will not shed and are kind to the natural hair, ensuring extensions and hair blend to give a seamless finish.

Available in two different lengths and textures, there is a match for any head. With a huge colour range, everyone has something to suit them at Foxy Hair Extensions, from the wavy-haired brunette to the straight haired blonde and everyone in between.

The good news continues from a trade point of view as Foxy offer next day delivery on all products and trade accounts can qualify for up to 15% discount. It’s good news for your pockets and well as your customers’ heads.

The offer also extends to Foxy’s wide range of extension aftercare and general haircare products, meaning you can fit a client with strong, long lasting quality extensions and look after them. You might not see them for as long, but they will definitely return when they need replacing.

With salons and stockists across the UK from Scotland to Hampshire, it’s plain to see the quality of Foxy’s extensions is spreading fast.

So if your customers have a big night coming up and their hair is in need of a big boost, get in touch with Foxy Hair Extensions by phone on 0845 094 8403 or via email at sales@foxyhairextensions.net and make sure you get them the hair they deserve - hair that rox!

TrainingNV

TR AINING

T H E C R E AT I V E BEAUT Y GROUP

THE BEAUTY INDUSTRY IS CONSTANTLY DEVELOPING AND EVER MORE DEMANDING. CUSTOMERS HAVE COME TO EXPECT THE VERY BEST IN SKILLS AND PRODUCT KNOWLEDGE FROM THE PROFESSIONALS THEY TRUST WITH THEIR NAILS, LASHES AND SPRAY-TANS. 74 | SalonNV Magazine

T

echnicians and therapists cannot afford to become complacent. If they do not wish to be left behind, it’s essential that they learn new skills and techniques, adapt to cutting-edge technology and maintain their knowledge of all the latest and best products on offer.

That’s why Salon NV likes to celebrate the educators and innovators who continue to drive the industry forward. This month, the spotlight is on the Creative Beauty Group.

Headquartered in Dorset, the Creative Beauty Group is an award-winning network of nail and beauty training centres. They have training professionals nationwide –

TrainingNV

or, as they prefer to call them, Education Emissaries – from the south coast of England to Fife in Scotland, and are the fastest growing business of this kind in the UK. Their highly skilled team is led by UK Head of Education, Jemeila Touh, and supported by Rachel Etheridge and Paula Hughes.

The group provides industry-recognised training for nail, lash and spay-tan professionals. They offer Foundation courses for those new to the industry, Conversion courses for existing professionals looking to broaden their skillsets and Master Classes for technicians who need to stay at the top of their chosen field.

As well as providing a range of certified and accredited courses, the Creative Beauty Group also works with a number of leading brands to ensure anyone who trains with them is fully prepared for a career in the beauty industry. These brands include Gel II, Exposed Sunless Solutions, Mundo, Lashnv, Outback Organics and CND Shellac.

Customers will no longer stand for a streaky tanning service or products filled with unnatural ingredients and parabens.

Training to use Exposed Sunless Tanning

means technicians will be equipped to operate in a lucrative beauty sector that offers a quick turnaround time and minimal outlay. The UK has reported record levels of skin cancer caused by over-exposure to harmful UV rays. Consumers are wise to the effects but they still want an attractive, natural-looking skin tone, so there has never been a better time to train in the sunless tanning business.

The Creative Beauty Group also offers courses with Gel II nail products. These are fused with essential vitamins, which means nails stay stronger, healthier and stunning for longer. They have courses available for complete beginners looking to join the ever-growing industry and more advanced skill-building courses for those professionals who want to remain ahead of the curve. The courses combine theory sessions, to both enlighten and inform, with hands-on training to help refine practical skills.

New and existing technicians may also be interested in the one day course using Lashnv products. This lash lifting system enhances clients’ natural eyelashes, making them appear longer, curlier and more glamorous. The effects are also more longlasting than any eyelash extension or perm.

The treatment takes around 45 minutes and clients leave the salon with a wide-awake look that requires no mascara. Adding this to an existing list of treatments would be a simple and effective way for any salon to grow its profits.

The Creative Beauty Group run these and countless other courses every month nationwide. Any salons or individual professionals looking to build their skills and set themselves apart from their competitors should visit the website (www. creativebeautyeducation.co.uk) to find out how they can use training to grow their client base and ultimately increase their profits.

www.SalonNV.co.uk | 75

TrainingNV

FEBRUARY/MARCH TRAINING DATES Date

Duration

Course

Company/School

Location

Cost

Contact

1st Feb

1 Day

Waxing Course

Serenity Beauty School

Dalkeith

£150

0131 454 9994

1st Feb

6 Days

Reflexology Course

Cambridge School of Beauty

Cambridge

£595

01223 832228

1st Feb

2 Days

Manicure/Pedicure

Nailzone

Glasgow

£266

07956 129972

1st Feb

5 Days

Diploma of ProNail Tech

Nailzone

Glasgow

£499

07956 129972

2nd Feb

1 Day

Dermaplaning - Dermedicts Pro

Advanced Aesthetics Academy

Manchester

£225

0800 888 6996

2nd Feb

1 Day

Eyelash Extensions

Serenity Beauty School

Dalkeith

£120 + Kit

0131 454 9994

3rd Feb

1 Day

Hot Stones Massage

Serenity Beauty School

Dalkeith

£200

0131 454 9994

4th Feb

1 Day

Defined Brows & Tinted Lashes

Essex Beauty School

Essex

£140

01708 369055

7th Feb

1 Day

Emm Tech Level 1

Infinity Training Academy

Derby

£100

01332 694587

7th Feb

1 Day

Spray Tanning

Nailzone

Glasgow

£70

07956 129972

7th Feb

1 Day

Gel Nail Enhancements

Serenity Beauty School

Dalkeith

£250 + Kit

0131 454 9994

8th Feb

2 Days

FHT Indian Head Massage

Infinity Training Academy

Derby

£150

01332 694587

8th Feb

1 Day

Cinderella Pre-Bond Hair Extensions Cinderella Hair Training Academy

London

£714

0208 965 3777

8th Feb

1 Day

Wefting Course

Beauty Works Pro

Motherwell

£500

0843 289 5198

8th Feb

1 Day

Facials Course

Serenity Beauty School

Dalkeith

£200

0131 454 9994

9th Feb

1 Day

Dermaroller/Skin Needling

Advanced Aesthetics Academy

Manchester

£225

0800 888 6996

10th Feb

1 Day

Nappage Mesotherapy

Advanced Aesthetics Academy

Manchester

£225

0800 888 6996

10th Feb

1 Day

Semi-Permanet Mascara

Serenity Beauty School

Dalkeith

£150 + Kit

0131 454 9994

11th Feb

1/2 Day

Acrylic Nail Extension Workshop

Serenity Beauty School

Dalkeith

£125 + Kit

0131 454 9994

12th Feb

3 Days

Complete Make-Up Artist Training The Beauty Academy

Leeds/Manchester

£500

0800 999 2277

12th Feb

3 Days

Complete Make-Up Artist Training The Beauty Academy

Reading/Birmingham £500

0800 999 2277

12th Feb

1 Day

FHT Fire Cupping Therapy

Infinity Training Academy

Derby

£145

01332 694587

14th Feb

1 Day

Aromatherapy Massage

Serenity Beauty School

Dalkeith

£200

0131 454 9994

15th Feb

2 Days

Manicure/Pedicure

Nailzone

Glasgow

£266

07956 129972

15th Feb

1 Day

The Complete Micro-ring Course

Beauty Works Pro

Manchester

£550

0843 289 5198

15th Feb

1 Day

Long Hair & Bridal Course

Essex Beauty School

Essex

£140

01708 369055

15th Feb

1 Day

Shrinking Violet Body Wrap

Serenity Beauty School

Dalkeith

£250 + Kit

0131 454 9994

16th Feb

1 Day

Eyebrow Extensions Course

Southern School of Beauty Therapy

Hampshire

£115

02392 256375

16th Feb

1 Day

Postual Assesment & Correction

Infinity Training Academy

Derby

£90

01332 694587

16th Feb

1 Day

Swedish Massage

Serenity Beauty School

17th Feb

1 Day

Cosmetic Make Up Training Course Southern School of Beauty Therapy

17th Feb

1/2 Day

Express Lashes

Serenity Beauty School

Dalkeith

£100 + Kit

0131 454 9994

19th Feb

1 Day

FHT Oriental Facial Lift Massage

Infinity Training Academy

Derby

£150

01332 694587

21st Feb

2 Days

Diploma in Holistic Facials

Infinity Training Academy

Derby

£195

01332 694587

21st Feb

1 Day

Manicure & Pedicure

Serenity Beauty School

Dalkeith

£200

0131 454 9994

22nd Feb

1 Day

Professional Pre-bonded Course

Beauty Works Pro

Manchester

£500

0843 289 5198

22nd Feb

1 Day

Intimate Waxing

Serenity Beauty School

Dalkeith

£150 + Kit

0131 454 9994

22nd Feb

4 Weeks

Salon Intensive

Sassoon Academy

London

£2,830

020 7399 6902

22nd Feb

1 Day

Facial - Dermedics Products

Advanced Aesthetics Academy

Manchester

£249

0800 888 6996

23rd Feb

1 Day

Lash Extensions Course

Southern School of Beauty Therapy

Hampshire

£115

02392 256375

23rd Feb

1 Day

Dermedicts - Skin Peel

Advanced Aesthetics Academy

Manchester

£275

0800 888 6996

23rd Feb

1/2 Day

Manicure & Pedicure Workshop

Serenity Beauty School

Dalkeith

£130 + Kit

0131 454 9994

24th Feb

3 Days

Body Massage Training

Southern School of Beauty Therapy

Hampshire

£345

02392 256375

24th Feb

1/2 Day

Gel Nails Workshop

Serenity Beauty School

Dalkeith

£250 + Kit

0131 454 9994

27th Feb

1/2 Day

Facial Waxing & Tinting

Nailzone

Glasgow

£69

07956 129972

28th Feb

5 Days

Diploma of Professional Nail Tech Nailzone

Glasgow

£499

07956 129972

28th Feb

1/2 Day

Spray Tanning Training Course

Southern School of Beauty Therapy

Hampshire

£87

02392 256375

28th Feb

1 Day

Acrylic Nail Enhancement

Serenity Beauty School

Dalkeith

£250 + Kit

0131 454 9994

29th Feb

5 Days

Diploma of Professional Nail Tech Nailzone

Glasgow

£499

07956 129972

76 | SalonNV Magazine

Dalkeith

£200

0131 454 9994

Hampshire

£154

01392 256375

TrainingNV

The Training Company Training for the professionals

In addition to the existing team of educators throughout the UK and Ireland, flirties has now appointed three additional educators to meet demand and help students get set up with a course near their salon.

Ha ir

Courses

Na il

Courses

Beauty Courses

Tel. 0843 289 5511 | Email. info@thetrainingcompany.me.uk 18a Ellismuir House, Ellismuir Way, Tannochside Business Park, Uddingston, G71 5PW

www.thetrainingcompany.me.uk

Beauty | Tra in ing | Excellence

Elaine Scott will be supporting the team in Glasgow, Edinburgh and surrounding areas; Natalie Morris covers the Midlands; Kirsty Plane is based in Bedfordshire and will be looking after the surrounding area.

All three educators stood out due to their wealth of expertise, skill and knowledge in the industry. They will be helping those who are looking to start a career in beauty, as well as

those therapists who are already set up but looking to expand the range of treatments they offer clients.

The flirties team is very proud to have these amazing ladies as part of the team and the feedback from customers and students is already more than positive!

For more information, or to book a course, please visit www.flirties. co.uk or call 01261 833106.

www.SalonNV.co.uk | 77

TrainingNV Date

Duration

Course

Company/School

Location

Cost

Contact

29th Feb

3 Days

ABC Colour Diploma

Sassoon Academy

London

£450

020 7399 6902

29th Feb

6 Days

Reflexology Course

Cambridge School of Beauty Therapy Cambridge

£595

01223 832228

29th Feb

1 Day

Cinderella Pre-Bond Hair Extensions Cinderella Hair Training Academy

London

£714

0208 965 3777

29th Feb

1/2 Day

Spray Tanning

Serenity Beauty School

Dalkeith

£99 + Kit

0131 454 9994

1st March

1/2 Day

Express Lashes

Serenity Beauty School

Dalkeith

£100 + Kit

0131 454 9994

1st March

1 Day

Dermaplaning - Dermedicts Pro

Advanced Aesthetics Academy

Manchester

£225

0800 888 6996

2nd March

4 Days

Baby Massage Instructors Course Infinity Training Academy

Derby

£325

01332 694587

2nd March

1 Day

Waxing Course

Serenity Beauty School

Dalkeith

£150 + Kit

0131 454 9994

3rd March

5 Days

Trilogy Cutting Diploma

Sassoon Academy

London

£830

020 73

6th March

1 Day

Acrylic Nail Enhancements

Serenity Beauty School

Dalkeith

£250 + Kit

0131 454 9994

7th March

6 Days

Foundation in Thai Massage

Infinity Training Academy

Derby

£495

01332 694587

7th March

4 Days

Colour with Edward Darley

Sassoon Academy

London

£995

020 7399 6902

7th March

1 Day

Manicure & Pedicure

Serenity Beauty School

Dalkeith

£200

0131 454 9994

9th March

1/2 Day

Lash Lift

Serenity Beauty School

Dalkeith

£150 + Kit

0131 454 9994

9th March

1 Day

Microdermabrasion

Advanced Aesthetics Academy

Manchester

£105

0800 888 6996

13th March

1 Day

Body Wrap

Serenity Beauty School

Dalkeith

£250 + Kit

0131 454 9994

14th March

1 Day

The Ultimate Tape Course

Beauty Works Pro

Manchester

£99

0843 289 5198

15th March

2 Days

Electrical Facial Course

The Beauty Academy

London/Manchester £332

0800 999 2277

15th March

2 Days

Electrical Facial Course

The Beauty Academy

Birmingham

0800 999 2277

15th March

1 Day

The Complete Micro-ring Course

Beauty Works Pro

Manchester

£550

0843 289 5198

15th March

1 Day

Eyelash Extensions

Serenity Beauty School

Dalkeith

£150 + Kit

0131 454 9994

16th March

1 Day

Hot Thai Compress Massage

Infinity Training Academy

Derby

£129

01332 694587

16th March

1 Day

Contour Tanning Beginners

Serenity Beauty School

Dalkeith

£150 + Kit

0131 454 9994

17th March

2 Days

Beyond Hands Advanced Massage Infinity Training Academy

Derby

£195

01332 694587

19th March

7 Days

VTCT Diploma in Aromatherapy

Infinity Training Academy

Derby

£725

01332 694587

20th March 1 Day

Emm Tech Level 1

Infinity Training Academy

Derby

£100

01332 694587

20th March 1 Day

Aromatherapy Massage

Serenity Beauty School

Dalkeith

£200

020 7399 6902

21st March

2 Days

Warm Sticks & Stones Massage

Infinity Training Academy

Derby

£225

01332 694587

21st March

1 Day

Facial - Dermedics Products

Advanced Aesthetics Academy

Manchester

£249

0800 888 6996

21st March

1 Day

Professional Pre-bonded Course

Beauty Works Pro

Motherwell

£550

0842 289 5198

21st March

1 Day

Faith Lift Facial

Serenity Beauty School

Dalkeith

£200 + Kit

0131 454 9994

£332

22nd March 1/2 Day

Spray Tanning

Serenity Beauty School

Dalkeith

£99 + Kit

0131 454 9994

22nd March 1 Day

Dermedicts - Skin Peel

Advanced Aesthetics Academy

Manchester

£275

0800 888 6996

24th March

1 Day

Indonesian Islands Massage

Infinity Training Academy

Derby

£129

01332 694587

27th March

1 Day

Make-Up

Serenity Beauty School

Dalkeith

£200 + Kit

0131 454 99942

28th March

1 Day

Swedish Massage

Serenity Beauty School

Dalkeith

£200

0131 454 9994

29th March

1 Day

Wefting Course

Beauty Works Pro

Manchester

£450

0843 289 5198

29th March 1 Day

Dermaplaning - Dermedicts Pro

Advanced Aesthetics Academy

Manchester

£225

0800 888 6996

30th March

1 Day

Dermaroller/Skin Needling

Advanced Aesthetics Academy

Manchester

£225

0800 888 6996

31st March

1 Day

Oriental Thai Foot Massage

Infinity Training Academy

Derby

£129

01332 694587

Various

2 Days

Gel II Manicure

The Creative Beauty Group

Glasgow, Dundee

£545 + Kit

01202 876734

Various

2 Days

Gel II Manicure

The Creative Beauty Group

Cardiff, Bristol

£545 + Kit

01202 876734

Various

2 Days

Gel II Manicure

The Creative Beauty Group

London, Liverpool

£545 + Kit

01202 876734

Various

1 Day

Exposed Spray Tan Course

The Creative Beauty Group

Glasgow, Dundee

£99 + Vat

01202 876734

Various

1 Day

Exposed Spray Tan Course

The Creative Beauty Group

Cardiff, Bristol

£99 + Vat

01202 876734

Various

1 Day

Exposed Spray Tan Course

The Creative Beauty Group

London, Liverpool

£99 + Vat

01202 876734

Various

1 Day

Rave Art & Nail Design Techniques The Creative Beauty Group

Glasgow, Dundee

£99.95 + Vat

01202 876734

Various

1 Day

Rave Art & Nail Design Techniques The Creative Beauty Group

Cardiff, Bristol

£99.95 + Vat

01202 876734

Various

1 Day

Rave Art & Nail Design Techniques The Creative Beauty Group

London, Liverpool

£99.95 + Vat

01202 876734

Various

1 Day

Lashnv Lift Tranning Course

The Creative Beauty Group

Glasgow, Dundee

£99.95 + Kit

01202 876734

Various

1 Day

Lashnv Lift Tranning Course

The Creative Beauty Group

Cardiff, Bristol

£99.95 + Kit

01202 876734

Various

1 Day

Lashnv Lift Tranning Course

The Creative Beauty Group

London, Liverpool

£99.95 + Kit

01202 876734

78 | SalonNV Magazine

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A REVOLUTIONARY SALON CONCEPT

BUILDING BUSINESS TOGETHER The I.C.O.N. concept is to add value to each of our partner salons. The aim is for clients to be taken on a journey and to experience the ultimate in service standards from their salon.

I.C.O.N.’s goal is to increase individual salon revenue by 30% within the first 12 months by working as part of the salon team to educate, motivate and inspire stylists. With this unique method, we can increase salon retail sales from an average of 5% of turnover to 15%.

For more information contact louise.jenkins@icon-concept.co.uk or call 0113 278 1292 WWW.ICON-CONCEPT.CO.UK