Celebrating Charles Ward “Charles was always poised for any occasion. He was dapper and distinguished in every way. A true southern gentleman! He was thoughtful, creative, and strategic and the ultimate networker. Charles considered everyone his friend, and he genuinely meant it. He was the heart and soul of our business – his ideas, his dreams, and his passion were inspiring. I was fortunate to share in his many adventures and accomplishments.” ~ Katie Turpin, Idea Works Global
Last June, the polo community lost a beloved colleague, member and friend. Charles Ward spent 18 years with the Santa Barbara Polo Club, playfully referring to it as his “favorite summer job.” His dedication to the sport and sharp business acumen helped expand Santa Barbara’s reputation as one of the top polo destinations in North America. Ward was a talented marketing expert who worked with many influential luxury brands. He began his career in Texas, graduating journalism school and becoming a news anchorman in Austin. He launched his first marketing company at just 26 years old and then moved on to work in California, opening an office in La Jolla and spearheading large-scale sponsorship and marketing campaigns in partnership with the San Diego Yacht Club. Later returning to Dallas, Charles founded Idea Works Global, a marketing and brand development firm where he would spend the rest of his career. His strength was forging strategic alliances between brands such as Maserati, Bombardier, Tiffany & Co., Lamborghini, Cartier, and several of the nation’s most prestigious polo clubs. In honor of Charles, flags were flown at half-mast over Holden Field during the first match of the Pacific Coast Open last August. Charles Ward’s tenacity, work ethic, and friendship will be dearly missed by the polo community at the Santa Barbara Polo & Racquet Club.
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