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RTD Beverages Breakfast
30 CATEGORY FOCUS Breakfast
Dawn delights
The breakfast market has evolved with new products available to enliven the most important meal of the day. Fionnuala Carolan reports
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reakfast tends to be associated with healthy food choices as most people enjoy a good start to the day. While the full Irish is still very much a popular choice it has evolved in recent times with more healthy alternatives due to the launch of various meat
free options ensuring that even if you are vegetarian or vegan you don’t have to miss out on this Irish staple. Not only are meat-free products on the rise but there is also a focus on biodegradable and plant-based packaging such as Lyons Tea teabags and Kellogg is
to mark back to school or college, or a new routine.
World-first technology for blind Kellogg has announced that following a successful trial, new world-first technology will be permanently added to all of its cereal boxes in Ireland to make them accessible to blind and partially sighted people. Important information on food packaging, such as allergen details can often be in print that’s difficult for blind or partially sighted people to read. The new boxes will allow a smartphone to easily detect a unique on-pack code and playback labelling information to the shopper with sight loss. The company will change all its cereal packaging, beginning in 2022 with the first accessible boxes of Special K appearing on shelf in January. Unlike other types of printed codes, the new technology, called NaviLens, includes high contrasting coloured squares on a black background. Users do not need to know exactly where the code is located to scan it. It allows smartphones (using the free NaviLens app) to pick up the on-pack code
ShelfLife August 2021 | www.shelflife.ie
launching world-first technology on its packaging to assist the visually impaired. All of these brands are responding to the demand for more ethical products so that consumers can have a healthy and a feel-good start to their day.
*(UK, ROI, & MT only. 18+ only. From 19.07.21 to 28.11.21. Personalised Box Cover recipients must be aged 6+ (18+ for Crunchy Nut). For T&Cs see back of pack)
Roll with it
from up to three metres distance when a blind or partially sighted shopper points their device in the direction of the cereal box. This then alerts the phone and the shopper can choose to have the ingredients, allergen and recycling information read aloud to them – as well as reading it on their device using accessibility tools. Kellogg is also getting personal with a new on-pack promotion, offering consumers the chance to create their own personalised cereal box sleeve*. To become the star of their own cereal box, shoppers can simply pick up two promotional packs of Coco Pops, Rice Krispies, Corn Flakes and W.K Kellogg by Kids and enter the unique code inside into www.kelloggs.com/personalisedsleeves and create their own personalised cereal box cover. Consumers can then choose from their favourite cereal, a selection of fun facts like favourite colour, hobbies and more that best describe them or their loved one to really bring the personalisation to life. Finally, they can upload a great picture that will be proudly displayed on the breakfast table. The promotion is open from 19 July until 28 November and will make the perfect memento
Cuisine de France is delighted to announce that it has developed and launched a new product to the hot food category. The Breakfast Sausage Roll is an innovative savoury snack that takes the classic sausage roll but provides those familiar flavours consumers want for breakfast. Consisting of a flavourful mix of black pudding, tomato relish and seasoned pork lightly blended together and wrapped up in a light flaky puff pastry, this is a must-try. Retailers can further tailor their hot food offering to accommodate the breakfast time rush. Each roll comes with its own packaging, allowing the product to be enjoyed anytime, anywhere. These products are also produced in Ireland which follows consumer patterns of wanting to support local.
The Cuisine de France Breakfast Sausage Roll is a mix of black pudding, tomato relish and seasoned pork wrapped in puff pastry
