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SEEN AND HEARD
Bewley’s hits the road for The Great Bewley’s Staycation Bewley’s, Ireland’s leading coffee and tea company, is going on tour this summer with ‘The Great Bewley’s Staycation’. Throughout August, Bewley’s will be taking its brand-new airstream on the road and treating customers to complimentary coffee, tea, and treats. What’s more, Bewley’s is offering one person the chance to win an exclusive Bewley’s barista training session at Bewley’s Grafton Street as well as the opportunity to take home the ultimate coffee machine, the Sage Barista Express and a year’s supply of Caldos coffee beans. To enter, members of the public are invited to capture a picture of themselves having a Bewley’s coffee in their favourite Irish location, uploading the shot to their Twitter, Instagram or Facebook page and tagging @bewleysireland as well as using the hashtag #TheGreatBewleysStaycation.
Outdoor socialising in the rain? You’re covered with Five Farms ponchos
The Great Bewley’s Staycation showcases some of Ireland’s most picturesque and unique destinations
Fercullen Irish Whiskey wins Gold at International Wine Spirits Competition Powerscourt Distillery has announced the latest additions to its evergrowing medal collection. Fercullen Whiskey received four medals at the 2021 International Wine Spirits Competition (IWSC) Awards, including Gold for its 18-Year-Old Single Malt. Judges remarked that the 18-year-old malt was: “A remarkable whiskey with excellent balance and complexity.” Fercullen Whiskey also received Silver for its 14-Year-Old Single Malt, and Bronze for both its 10-Year-Old Single Grain and 8-YearOld Premium Blend. Released by master distiller Noel Sweeney, Fercullen’s 18-YearOld Single Malt has been matured in bourbon barrels to deliver an exceptional whiskey perfect for celebrating special moments. Tasting notes reveal oak and bourbon tones which marry to give plenty of depth and character while retaining exquisitely balanced flavours.
Be ready for any change in the Irish weather this summer with the Five Farms poncho
Five Farms Irish Cream Liqueur is supplying the perfect complement to its consumers to ensure they can continue to socialise outdoors regardless of the Irish summer weather - the Five Farms poncho. “We committed ourselves to come up with something practical and fun to help our on-trade, bars, restaurants and hotel customers on their return to business,” said co-founder Johnny Harte. “With the Five Farms poncho you can socialise outdoors regardless of what the Irish weather brings.” Entirely sourced and produced in Co. Cork, award-winning Five Farms is crafted from single batches of fresh cream sourced with premium tripled-distilled Irish whiskey. Five Farms is available through the Musgrave Group of SuperValu and Centra stores nationwide, O’Brien’s off-licences plus a host of independent outlets nationwide.
Fercullen Whiskey’s 18-Year-Old Single Malt was lauded by judges for its “balance and complexity”
Deep RiverRock launches Immune System range Deep RiverRock’s latest ‘Immune System’ variants are primed to capture the growth of the flavoured water segment
ShelfLife August 2021 | www.shelflife.ie
Deep RiverRock has launched its ‘Immune System’ range with several new fruity flavours. New variants include Forest Fruits Sparkling, Lemon & Lime Sparkling and Strawberry Still. With added Vitamin B6 and Zinc, the range supports a healthy immune system and contributes to overall wellbeing. The latest variants are primed to capture the growth of the flavoured water segment as well as meeting ‘better for you’ consumer needs. Supported by a 360-degree marketing campaign, the new range will be introduced to consumers with out-of-home advertising, PR, digital, social, influencer outreach and a strong presence in stores across the island. The launch will also benefit from a significant sampling blitz to encourage trial, through customer partnerships, sponsorship platforms and direct-to-consumer. n
