2018 MedMark Media Kit by MedMark, LLC

Connect. Be Seen. Grow. Succeed.

2018 MEDIA KIT

About MedMark, LLC MedMark, LLC, was formed in 2005 by thought leader Lisa Moler. We at MedMark are proud to be the leading interactive marketing and multi-platform advertising company specializing in the niche specialties of dentistry. Headquartered in Scottsdale, Arizona, MedMark is creating — through knowledge, due diligence, and experience — a healthier America by empowering our dental professionals with high quality clinical information in clear and concise language and showcasing innovative technologies. As a company, we continue to evolve. Besides our well-established and highly esteemed print publications, we also strive to create cutting-edge custom eMedia packages that maximize exposure and achieve results for our advertisers. We spread the word in diverse, creative, and individualized ways on our website through webinars, eNewsletter advertorials, and social media. News and information about your products and services are online and on people’s minds, every day.

Purpose Driven

CONTENTS 3

From the Publisher

From the Managing Editor

Publication Departments

Marketing Packages

Endodontic Practice US

Implant Practice US

Orthodontic Practice US

Doc Talk Dental

MedMark eMedia Packages

MedMark Webinars

Dental Sleep eMedia Packages

Dental Sleep Practice

Special Advertising Services

Production Calendar

Reprint Offerings

Advertising Specification

MedMark eMedia Specs

Our purpose is to help our readers and advertisers build momentum toward success — to help dental professionals differentiate themselves and move forward in a positive way. We strive to maximize our core competencies and to promote excellence in endodontic, implant, orthodontic, and other specialized areas of dentistry, promoting clinical growth, industry change, and technological advancement.

Our Clinical Publications

MedMark’s dental publication brands represent our unique understanding of the niche dental industry, evolving trends, and proven in-chair techniques. Endodontic Practice US, Implant Practice US, Orthodontic Practice US, and award-winning Dental Sleep Practice, provide an enormous range of clinical and custom content including: industry-leading articles, practice management, practice profiles, continuing education opportunities, and emerging technology articles, written by world-renowned specialists and general dentists.

This media kit contains statistical data from publisher's own database as of July 2017; individual results may vary. Prices in this media kit are subject to terms and conditions and may change based on marketing campaigns, seasonality, and availability. MedMark, LLC. reserves the right for final pricing decisions.

MedMark 2018 Media Kit

From the Publisher Dear Readers: In contemporary dentistry, every day brings new techniques, innovations, and opportunities to provide better patient care and cultivate more profitable practices. As publisher of four specialty dental journals, we hear about these breakthroughs and technologies and acknowledge that in this very competitive and rapidly changing environment, dental professionals need to embrace change to stay ahead of the competition. I am proud to say that MedMark is following this philosophy as well — continuing to focus on the print publications that have earned us a reputation for excellence while at the same time welcoming the opportunities that are becoming available in the digital world. In print and online, Implant Practice US, Endodontic Practice US, Orthodontic Practice US, and Dental Sleep Practice will continue to bring you the best in continuing education, clinical, technology, and practice development articles written by dentistry’s most knowledgeable key opinion leaders. And, as technology continues to expand our reach, we keep our eyes focused on present and future marketing techniques. Our inventive and talented advertising team is poised and ready to implement more digital services and packages to MedMark readers and advertisers. This year, our customized emedia programs will bring the most current innovative dental concepts and technology to your computers, iPads and smartphones, with such exciting programs as our Doc Talk Dental Live series, Facebook Live interviews, and webinars. Please take some time to watch our videos or tune into a webinar, and hear dental visionaries share their insights on techniques and equipment that lead to more effective dental care. In 2018, we also are expanding the scope of our emedia packages to enhance lead generation options and help generate excitement for new product launches. Our media programs are individually crafted to reach thousands of dental professionals. More than just marketing experts, our team is comprised of problem solvers, dedicated not just to selling advertising, but to tackling the specific challenges that dental practices and companies face and working to accomplish your goals in the coming year. As we evolve with the times to provide more services than ever before, we hope that you too will welcome some new technology or concepts into your practice or company. In the late 1970s, rock band REO Speedwagon sang a song that we interpret as an invitation to you: “If you’re tired of the Same old story, Turn some pages; I’ll be here when you are ready To roll with the changes.” Please turn our pages, read our articles, and let us increase your business with the most contemporary and creative marketing methods available. We’re here, and we’re ready to help shape your future and increase your momentum as you “keep on rolling” into 2018!

“If you’re tired of the Same old story, Turn some pages; I’ll be here when you are ready To roll with the changes.”

All the best,

Lisa Moler Publisher/CEO

MedMark 2018 Media Kit

From the Managing Editor Dear Readers: MedMark publications have become renowned for their focus on the multi-faceted dental profession. Every article and every author is a vital part of the process of discovery — and each issue of Implant Practice US, Endodontic Practice US and Orthodontic Practice US offers insights that keep specialty practices growing and thriving. In March 2017, TD Bank America’s Most Convenient Bank® released a survey of 290 dentists and dental practice owners from the Greater New York Dental Meeting and Yankee Dental Congress. The survey “examined dentists’ expectations, outlook, and priorities for 2017.” Clinching the spot for No. 1 priority for dentists is upgrading equipment. Forty-two percent of the respondents said they intended to buy or lease new equipment or technology, investments that are critical to improving diagnostics, expanding treatment options, and cultivating patient communication. Also high among their goals were same-day dentistry options, expanded practice efficienc , marketing and advertising for new patients, and hiring additional associates. While some clinicians are starting or evolving their practices, it’s also important to determine how to maximize that practice when it’s time to retire. Thirty-two percent of dental practice owners intend to sell their practice to an associate, while 26% plan to use a practice transition consultant when selling. Of course, with every business comes challenges, and according to the survey, dentists noted the most worrisome aspects of their businesses were overhead costs, staffing costs, expanding patient base, and g owing production. From this survey, we were happy to see that our articles already reflect our readers’ priorities. Our clinical articles, case studies, insight columns, and technology articles inform and inspire dentists to the best and most efficient treatment options. And while all of our articles are valuable in their own genres, CE articles garner 2 credits each, an added benefit for our subscribers In each issue, our advertisers can showcase their cutting-edge technologies, equipment, and materials to professionals who are eager to see their choices, from imaging technologies and lasers, to new endodontic files, to robotic and CAD/CAM orthodontic technologies, to implants that fit all types of dentitions. Our authors and readers have an amazing wealth of knowledge to share. Please feel free to call or write to discuss new article possibilities, whether on clinical subjects, practice-changing products, or practice management topics. Contact me for editorial guidelines or our illustrious MedMark advertising team for value-added opportunities. American author Henry David Thoreau noted, “If one advances confidently in the direction of his dreams, and endeavors to live the life which he has imagined, he will meet with success unexpected in common hours.” The MedMark team strives to provide editorial that will help you meet with that unexpected success — not only to point you in the direction of your dreams, but to help make them realities. Through our publications, we strive to enlighten and embolden you to achieve the lives you have imagined. Warm regards, Mali Schantz-Feld Managing Editor

Education Advocate ~ CE credits Subscribers find the power of education th ough our leading publications. Whether it’s in print or digital form, our subscribers can earn 24 continuing education credits per year in Implant Practice US and Orthodontic Practice US; 16 continuing education credits in Endodontic Practice US! MedMark connects subscribers with outstanding opportunities to learn, apply, and retain valuable educational information. Continuing education is KOL blind peer reviewed and is AGD/PACE Certified

MedMark 2018 Media Kit

Approved PACE Program Provider FAGD/MAGD Credit Approval does not imply acceptance by a state or provincial board of dentistry or AGD endorsement 12/1/2016 to 11/30/2018 Provider ID# 325231 CONTINUING EDUCATION BROUGHT TO YOU BY

Publication Departments Abstracts

Includes abstracts from the world’s most read, referenced research and clinical dental journals. Word count: 1,000-1,500

Case Study/Technique

Illustrate (with high-resolution images) and describe specific details of the course of interesting, innovative, or unusual treatment. For technique, discuss how materials, equipment, creativity, and skill combine to provide positive treatment options. Word count: 1,200-1,800

Clinical Articles

Continuing Education

Corporate Profile

In-depth features focus on remarkable dental manufacturers and industry-leading technology companies. This four-page section is an exclusive position offered only once per issue. Word count: 1,500-2,000

Industry News

A page to inform readers about industry milestones, new products, and new technologies. Word count: 150-200

The latest in endodontic research Dr. Kishor Gulabivala presents the latest literature, keeping you up-to-date with the most relevant research Pulp treatment for extensive decay in primary teeth

Smail-Faugeron V, Courson F, Durieux P, Muller-Bolla M, Glenny AM, Fron Chabouis H. Cochrane Database of Systematic Reviews. [Update of Cochrane Database Syst Rev, 2003] (2014) 8:CD003220

Practice Management

Global marketing and management specialists share knowledge and insights on best practices for dental specialists including: quality treatments, maintaining high standards, and staff relationships. Word count: 800-1,600

CASE STUDY

Accelerate your practice with effective self-ligation techniques Dr. John Graham illustrates the benefits of accelerated tooth movement

hree years ago, I relocated to Salt Lake City, Utah, which is a highly competitive orthodontic market with a number of orthodontists as well as general practitioners who practice orthodontics. Looking for ways to clinically differentiate my new practice, I decided to focus on enhancing the patient experience by offering accelerated treatments and diminishing the pain associated with orthodontics. What I found as I researched and experimented with different techniques is that I needed to look beyond just patients’ perspectives and perceived benefits. As orthodontists, we know there are many health issues and financial burdens also associated with keeping patients in treatment longer than necessary. The clinical issues include increased risk of root resorption, decalcification, caries, gingivitis, and periodontal disease. In addition, emotional issues, such as loss of motivation to maintain treatment compliance and increased frustration on both the patients’ and orthodontists’ part, might occur as ultimately orthodontists begin to lose money on cases when treatment is prolonged.1 So what can we do to differentiate our practices, grow our businesses, and become more patient-centric in our treatment options? In a nutshell, we need better, shorter, and more comfortable treatment options. In my practices, this translates into doing fewer extractions, using passive self-ligation with the Damon™ System or Insignia™ (Ormco), and accelerating treatment with AcceleDent® (OrthoAccel® Technologies, Inc.).

Practice Profile

Nominate a key opinion leader (KOL) to share his/her success story, career, and practicebuilding experience, inspirations, favorite products, and personal insights. Word count: 1,000-1,800

John Graham, DDS, MD, received his Bachelor of Science degree from Brigham Young University. He received his dental degree from Baylor College of Dentistry in Dallas, Texas, and then received his medical degree from the University of Texas Southwestern Medical School. After medical school, Dr. Graham completed an internship in general surgery at Parkland Memorial Hospital followed by training in oral and maxillofacial surgery. Following his surgical training, Dr. Graham received his certificate in orthodontics from the University of Rochester/Eastman Dental Center in Rochester, New York. Dr. Graham is an orthodontist who offers AcceleDent treatment in his practice, but he does not receive compensation from OrthoAccel® Technologies.

16 Orthodontic practice

Abstract Aim: In children, dental caries is among the most prevalent chronic diseases worldwide. Pulp interventions are indicated for extensive tooth decay. Depending on the severity of the disease, three pulp treatment techniques are available: direct pulp capping, pulpotomy, and pulpectomy. After treatment, the cavity is filled with a medicament. This was an update of a Cochrane review first published in 2003. The previous review found insufficient evidence regarding the relative efficacy of these interventions, combining one pulp treatment technique and one medicament. The aim was to assess the effects of different pulp treatment techniques and associated medicaments for the treatment of extensive decay in primary teeth. Methodology: The Cochrane Oral Health Group’s Trials Register (to 25 October 2013) was searched, the Cochrane Central Register of Controlled Trials (CENTRAL) (The Cochrane Library 2013, Issue 9), MEDLINE via OVID (1946 to 25 October 2013), EMBASE via OVID (1980 to 25 October 2013), and the Web of Science (1945 to 25 October 2013). The OpenGrey for Grey Literature and the U.S. National Institutes of Health Trials Register, and the World Health Organization (WHO) Clinical Trials Registry Platform for ongoing trials were searched. There were no restrictions placed on the language or date of publication when searching the electronic databases. Eligible studies were randomized

Kishor Gulabivala, BDS, MSc, FDSRCS, PhD, FHEA, is professor and chairman of endodontology, and head of the department of restorative dentistry at Eastman Dental Institute, University College London. He is also training program director for endodontics in London.

controlled trials comparing different pulp interventions combining a pulp treatment technique and a medicament in children with extensive decay involving dental pulp in primary teeth. Two review authors independently carried out data extraction and risk of bias assessment in duplicate. The authors of randomized controlled trials were contacted for additional information, if necessary. The primary outcomes were clinical failure and radiological failure, as defined in trials, at 6, 12, and 24 months. Data synthesis was performed with pairwise meta-analyses using fixed-e fect models. Statistical heterogeneity was assessed using by I(2) coefficients Results: 47 trials (3,9 10 randomized teeth) were included compared to three trials in the previous version of the review published in 2003. All trials were single center and small sized (median number of randomized teeth: 68). Overall, the risk of bias was low in only one trial with all other trials being at unclear or high risk of bias. The overall quality of the evidence was low. The 47 trials examined

Volume 8 Number 4

40 Endodontic practice

Figure 1

According to the recent American Journal of Orthodontics and Dentofacial Orthopedics (AJO-DO) survey, orthodontic treatment on average takes approximately 2 years to complete. However, nearly 70% of the orthodontists who replied to the AJO-DO survey were interested in adopting additional clinical procedures to reduce treatment time, but many were not aware of such procedures. They deemed a 20%-40% reduction in treatment time to be appealing enough to use alternative techniques that accelerate orthodontic tooth movement.1 In my practice, I see 20%-40% reduction in treatment time and many times much greater than that by using AcceleDent and

self-ligating orthodontics. Before presenting those case studies, I want to review other accelerating treatment methods that I’ve experimented with over the years to demonstrate exactly why the AJO-DO report states that neither orthodontists nor patients favor invasive approaches to reducing orthodontic treatment time.1

Invasive techniques to accelerate tooth movement

I opted to do Wilckodontics on a patient of mine named Alex. Alex was a swimmer, and he could not breathe through his nose at all because he had a constricted maxilla. Alex did not want to go through any kind of Volume 6 Number 2

Case study: immediate implant placement and temporization

Product Profile

Dr. Leon Pariente demonstrates the protocol and rationale for placing immediate temporaries in the anterior

35-year-old Asian woman, nonsmoker, in good general health, was referred after horizontal root fracture of the left maxillary central incisor (Figures 1 and 2). She reported that she suffered from a trauma several years before, and that the broken tooth was severely discolored and had been endodontically treated before fracturing. Clinical examination revealed a horizontal root fracture below the gingival level. The periodontium was healthy with no sign of infection. Radiographic examination showed that the fracture had extended to the bone level. The intermaxillary relationships were normal. Analysis of the smile showed a high lip line.

Detailed information on new product launches, expanded product lines, and upcoming product innovations. Word count: 500-600

Educational aims and objectives

This article aims to present a case study illustrating immediate implant placement after extraction of the UL1.

Expected outcomes

Implant Practice US subscribers can answer the CE questions on page 38 to earn 2 hours of CE from reading this article. Correctly answering the questions will demonstrate the reader can: • Recognize the advantages of immediate implant placement and temporization, when properly indicated. • Recognize that proper indication is a basic principle in implant placement. • Realize that the success of implant placement in part relies on atraumatic extraction. • Realize that sufficient primary stability is imperative for implant success. • Identify types of materials and techniques that assist in implant placement from a biological standpoint and prosthetic perspective.

Treatment plan

The UL1 was diagnosed as hopeless. From a periodontal point of view, the clinical situation was considered as favorable: The gingival margin was at the same level as the adjacent central incisor, and the mesial and distal papillae were present and in their proper position. The patient underwent computerized tomography to evaluate the available bone volume in the apex area of the UL1 as well as the integrity of the buccal plate of the UL1 (Figure 3). The examination of the CBCT

Step-by-Step

Illustrate your product or service in full detail, with step-by-step educational instruction regarding performance and outcome. Word count: 500-1,000

53 different comparisons: 25 comparisons between different medicaments/techniques for pulpotomy, 13 comparisons between different medicaments for pulpectomy, 13 comparisons between different medicaments for direct pulp capping, and two comparisons between pulpotomy and pulpectomy. Regarding pulpotomy, 14 trials compared mineral trioxide aggregate (MTA) with formocresol (FC). MTA reduced both clinical and radiological failures at 6, 12, and 24 months, although the difference was not statistically significant. MTA also showed favorable results for all secondary outcomes measured; although again, differences between MTA and FC were not statistically significant (with the exception of pathological root resorption at 24 months and dentin bridge formation at 6 months). MTA showed favorable results compared with calcium hydroxide (CH) (two trials) for all outcomes measured, but the differences were not statistically significant (with the exception of radiological failure at 12 months). When comparing MTA with ferric

CORPORATE PROFILE

OSA University

Figures 1 and 2: The patient presented with a horizontal root fracture of the left maxillary central incisor Leon Pariente, DDS, is in private practice in Paris limited to implants and periodontology. He is a graduate of the University of Paris Rene Descartes, has completed the Advanced Program in Implant Dentistry at the New York University College of Dentistry (2012), and published several research projects at the Prosthetic and Implant Department of the University Paris Rene Descartes.

Start-to-finish dental sleep education and implementation

Figure 3: The available bone volume at the apex and integrity of the buccal plate was assessed Volume 9 Number 3

SA (Obstructive Sleep Airway) University is an online education program that administers extensive dental sleep medicine training and dedicated implementation support. OSA University members have exclusive access to eight online courses, platinum diagnostic referral support, Medicare Durable Medical Equipment credentialing, a virtual study club led by clinical director, Dr. John Tucker, and ongoing CE offerings (up to 36 per year). OSA University has trained thousands, and the OSA University team has supported dental and orthodontic offices with the integration of dental sleep medicine. Founder, Elias Kalantzis, commented, “The growth has surpassed our organizational goals, and we are extremely grateful for this and the phenomenal level of commitment from practices, especially orthodontic offices. Orthodontic practices have been especially successful with the education and the implementation process. This is particularly due to the nature of orthodontic practices being 95% team driven. Additionally, team members in orthodontic practices are already comfortable with a total health approach, making the inclusion of obstructive sleep apnea treatment an easy transition into the practice’s philosophy and treatment offering. For years prior to OSA University’s opening, the founder worked passionately to stress the importance of treatment for airway and sleep-breathing sufferers. Sadly, his dedication came with a price, as his connection to airway and sleep health emerged after a personal family tragedy in January of 2010. Since then, Mr. Kalantzis continues to push forth the message of airway and sleep health prioritization in both public and professional circles. OSA University evolved from a vision of seeing a much larger scale of obstructive sleep apnea treatment availability for patients and a greater public awareness of this alarming health threat. Within a short time, a need of education and training on sleep-breathing fundamentals and practice protocols was identified as a channel toward both a greater outreach of public

Technology

An excellent forum for in-depth explanations of practice-changing products and how advanced technologies are leveraged. Word count: 500-1,500

CORPORATE PROFILE

Peer-reviewed educational articles deliver current topics, offering 2 hours of CE credit per article. Paid subscribers who pass a quiz, receive a certificate of completion. Word count: 1,500-2,500

ABSTRACTS

Product press releases printed free of charge in all journals and on our publication websites. Word count: 150-200

CONTINUING EDUCATION

Peer-reviewed clinical articles cover new techniques, technologies, and products. Detailed case reports with large clinical images guide readers through specific steps of successful cases. Word count: 1,200-1,800

Materials and Equipment

Implant practice 35

Foundation for Airway Health Launch NYC 2015

OSA University executive team: Jay Kelsall, Operations Manager; Anna Gordon, VP of Marketing and Strategic Planning; Rob Suter, VP of Sales; and Elias Kalantzis, Founder

awareness and patient treatment availability. The OSA University concept originated from a profound desire to educate others on the critical nature and importance of sleep and airway health. The OSA University brand was built on the foundation of integrity and resourcefulness. Exceptional educational experience was set as the goal — fueled by inspiration for team members to expand the awareness of airway and sleep health to patients and their communities. OSA University embraced an organizational philosophy to become a non-biased information provider of the latest and most current industry data. To best deliver Dental Sleep Medicine education to orthodontists, dentists, and

their team members, OSA University organized and developed an online academic platform that is available to each student on an on-demand basis. Students are able to take courses on any computer, any time, and at a pace that suits each student. Eight courses were developed from specific areas of concern and education needed for orthodontists and team members to succeed. The information is delivered on a learning gradient, whereas each course is taught from the foundation of the previous one. Each course contains the following elements: a course handout that can be downloaded and printed; an instructional video with pop quizzes and chapter points; and a final exam each student must pass Volume 7 Number 3

14 Orthodontic practice

with a 70% grade or higher to continue onto the next class. Implementation and orientation meetings are scheduled in advance of starting courses to assure success. Upon completion, each student receives a CE verification form. According to OSA University VP Sales, Rob Suter, “Our education is more than the online classes. We deem success based on our practices treating more patients — and we take success very seriously. We personally do everything within our ability to assist with the implementation needs of each practice, including the introduction to a diagnostic channel.” Mr. Suter has been working in the industry for more than 15 years and has been involved with several industry studies and OSA white papers. In addition to the curriculum and diagnostic referral assistance, each practice receives an office launch kit, which includes marketing pieces to initiate patient conversations and treatment launch awareness. The marketing materials include: • StopBang Questionnaire • Framed OSA University Office Diploma • Do you Snore Brochures • Oral Appliances Brochures • Sleep Apnea Quick Reference Sheet • Sleep Apna Office DV • Team Buttons The purpose of these items is to provide inspiration to the team and to assist in connecting with patients on airway health and Oral Appliance Therapy. The launch of OSA University has been warmly welcomed and endorsed among industry leaders. In 2014, OSA University

The OSA University brand was built on the foundation of integrity and resourcefulness. partnered with Henry Schein® for their Sleep Complete™ Program and became their educational arm for dental sleep medicine training. Since OSA University joined the Sleep Complete Program, the number of seminar offerings has doubled. According to Henry Schein, the program has never been more successful. In 2015, OSA University became a benefactor to The Foundation for Airway Health, taking on the Foundation as a philanthropic partnership. The foundation was launched in March of 2015 as a public awareness organization, working to shed light on the critical issues of suboptimal airway and sleep-breathing health. Currently, 100% of OSA University webinar proceeds go to the Foundation of Airway Health. Recently, in 2016, OSA University partnered with Planmeca, a global leader in dental 3D imaging and CAD/CAM technology, including the first ultra-low dose CBCT. Planmeca has provided high-quality 3D scans for orthodontic offices for years and united with OSA University to develop a sleep-training program for their clients’

practices. Orthodontists find using Planmeca technology easy and safe to plan maxillary expansion cases to expand airway volume from pediatrics to adults. Also in 2016, new webinar series became a valuable offering from OSA University. Specificall , three different types of OSA University webinar schedules were organized in efforts to continue to support and increase the awareness of sleep and airway health. The first series is available to the general public, with a recommended donation to the Foundation of Airway Health. This series includes presentations from industry leaders. The second webinar series is available through the OSA University Virtual Study, led by the clinical director, Dr. John Tucker. These webinars for OSA University members only include current industry topics and report summaries. The third series is offered for Sleep Complete seminar attendees, 10 days after the completion of the seminar. This is to allow for course attendees to ask questions, talk with the clinical director, and review material that was taught during the seminar. CE offerings are available for each webinar, and OSA University members can obtain up to 36 additional CE credits per year for attendance. As OSA University continues to educate members and train orthodontic practices, a greater number of patients are being treated and helped. If you’d like more information on the university, visit www.osauniversity.org, or call (844) OSA-UNIV. OP

This information was provided by OSA University.

Volume 7 Number 3

Orthodontic practice 15

PRACTICE PROFILE

Edward Sebok, DMD A focus on precision

Laboratory Link

Written by leading laboratory technicians, lab procedures, empirical research, and evidencebased insights are provided for optimal clinical outcomes. Word count: 800-1,500

PRODUCT PROFILE

X-Guide® Dynamic 3D Navigation system Expand your control over the implant process

he X-Guide® Dynamic 3D Navigation system is designed to elevate the surgeon’s control and precision over the entire implant process, including planning and placement. The X-Guide system utilizes the surgeon’s plan to provide turnby-turn guidance during live surgery, giving the ability to visualize precise movements of the handpiece during osteotomy and implant delivery for more exact placement — it’s like GPS for the drill. X-Guide is: • Impressively easy • Remarkably accurate • Incredibly consistent

STEP-BY-STEP

Algisorb™

Practice details •

Operatory number 1

100% organic bone grafting material

one grafting materials should always attempt to imitate the properties of autogenous bone. Therefore, the best choice is a natural product that is both biocompatible and immunocompatible as well as osteoconductive. Aligsorb™, a 100% organic bone grafting material, is the first and only natural biological product on the market based on plant origin. The algae-derived product is very similar to human bone. All algae-derived (phycogenic) materials demonstrate a high specific porosity up to 1.1 cm3/g. Their unique interconnecting porous structure, a “honeycomb-like” channel system, and their specific chemistry is decisive for the high in vivo bioactivity of the phycongenic materials that results in complete bone remodeling and resorption. Histological studies show that the apatite material undergoes a mainly cellular successive bone resorption and simultaneous remodeling (creeping substitution) where the product is completely degraded and replaced by newly formed bone. A few months after augmentation, the apatite granules are incorporated into a young, newly formed vascularized bony tissue. Letters P, A, R symbolize the three main advantages of Algisorb P for Porosity: Algisorb has a honeycomblike interconnecting porosity that provides for efficient osteoconduction and fast, new bone formation. A for Absorption: The high absorptive pore structure of Algisorb guarantees moldability, ease of handling, and stability within the site. R for Resorption: Histological studies of Algisorb (Ewers, et al., 1987; Ewers and Schumann 19 9 4; Schopper, et al., 2003) report almost total resorption of the material with simultaneous substitution by new bone within 2 to 3 years. This process is commonly known as creeping substitution. Due to the unique porosity, the high absorption capacity, the presence of an immense amount of cell chambers, and the positive resorption kinetic (which allows for future biomechanical loading of the bone), Algisorb is a true bone-conducing and regenerative material. 52 Implant practice

What can you tell us about your background?

Clinical Case

I was born in Westchester County, New York. My father was Hungarian and worked as a technical glass blower. My mother is German and spoke very little Hungarian. As a result, I was brought up speaking English, German, and Hungarian fluentl . To maintain my ability to speak all three languages, I attended a Hungarian boarding school in Germany. I then went to the Semmelweis University Faculty of Dentistry and became a dentist in Hungary before I decided to move back to the United States. To become an accredited dentist in the U.S., I had to obtain U.S. licensure, which entailed 2 additional years of dental school. I completed these years at the University of Pennsylvania

Socket grafting, socket fill in the maxilla with phycogenic algae-derived hydroxyapatite, and dental implants Patient: 61-year-old female

Figure 1: Panorex after tooth extraction with local infection

Figure 2: Intraoperative situation 2 weeks after tooth extraction and after socket grafting with phycogenic apatite

6 Endodontic practice

School of Dental Medicine. At that point, I decided to pursue a career in endodontics and completed my specialty training at Penn. After obtaining all certifications, I moved to Portland, Maine and joined a group practice, which marked the beginning of my career as an endodontist. After 20 years of group practice, I decided to venture off on my own and have finally constructed the practice that I have always envisioned, Oak Hill Endodontics.

When did you become a specialist and why?

I graduated from my endodontic program at the University of Pennsylvania in 1998. I decided to become an endodontist because I enjoy the precision work and attention to

Four assistants who are crosstrained and can perform all tasks within the offic

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One office manage

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Three operatories, two of which are equipped with ZEISS surgical operating microscopes and one room dedicated to the CBCT

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One dedicated sterilization room

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One large lunchroom that doubles as a conference room

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One doctor’s offic

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One office manager s offic

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TDO Software used with DEXIS™ digital radiography

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Easy navigation for better control

Patent-pending X-Point technology makes it easy to look at the screen and concentrate on one dynamic focus point

“The X-Guide system fills the final gap of digital dentistry. Dynamic 3D navigation allows the dentist to use all the 3D digital information at their fingertips in real-time to immediately plan and place implants.” — Dr. Robert W. Emery, Diplomate of the American Board of Oral and Maxillofacial Surgeons

X-Nav X-Guide

to assist in precisely guiding the surgical implant. The result — the clinician can consistently achieve a more desirable functional and esthetic outcome.

plus new, patent-pending X-Point™ navigation technology — the first, single-view guidance of implant position, angle, and depth. Compatible with most cone beam 3D systems, surgeons do not have to stop at precise planning anymore — now they can place in remarkable detail as well. With the X-Guide system in the dental practice, same-day guided surgery can be a reality for more patients.

Confident planning

X-Guide live navigation with CBCT cross-sections

Use the robust X-Guide implant planning software to plan all factors of the ideal implant location. Visualize the placement of virtual teeth for better esthetic planning. If using an intraoral scanner, go a step further with six simple clicks, and register the intraoral scan to plan an ideal restorative outcome with opposing teeth in occlusion.

Precise placement

The X-Guide system makes it easy to be exact by providing robust treatment software

Relaxing waiting room with Wi-Fi, television, and a beverage center

About X-Nav Technologies, LLC

X-Nav Technologies is a medical device company in Lansdale, Pennsylvania, that develops surgical products for the dental market that advance patient care while improving doctor productivity. For more information, call 267-436-0420, or visit www.x-navtech.com. IP This information was provided by X-Nav Technologies, LLC.

Volume 9 Number 3

X-Guide X-Point Target axial view

Figure 3: Covering with collagen membrane

Figure 4: Panorex 5 months later shows the complete filling of the alveolar defect with newly formed bone

X-Guide implant plan with intraoral scan 40 Implant practice

Figure 5: Primary wound healing with a perfect mucosa level, which means perfect ridge preservation, enabling insertion of a dental implant, which was inserted 5 months later

Figure 6: Dental X-ray 1 year after socket grafting and after implant surgery

Algisorb is sold in .5ml, 1ml, and 2ml vials and is available exclusively in the United States through Osseous Technologies of America. For further information, as well as a comprehensive listing of the Osseous

Technologies of America’s (OTA), product line, please visit www.osseoustech.com, or call 866-901-5050. IP

Robust X-Guide implant planning Volume 9 Number 2

This information was provided by Osseous Technologies of America.

Volume 8 Number 3

MedMark 2018 Media Kit

Marketing Packages While MedMark is well known for our nationally recognized clinical journals, our excellent “hidden gem” is marketing services. Their loss is your gain! We can assist you with Custom Video Production, eNewsletters, Social Exposure, Landing Pages, Print, Banner Ads, Lead Generation, Reporting & Stats, and more. MedMark is proud to provide all of the marketing services that you need on your path from Connection to Success.

Lead Generation Package

Our lead generation package blends eMedia and print to provide you with the coverage and repetition required to reach your audience with your persuasive messaging and credible content. Research data proves that repetition is key; seldom does a single, short-term initiative yield impressive results. It’s only through a deliberate, consistent campaign to reach your audience through print and eMedia channels over a sustained period of time that you can maximize your opportunity to realize your lead generation objectives.

Dental Sleep Practice Lead Generation Package

Endodontic Practice US Lead Generation Package

Marketing element

2x (Half Year)

4x (Full Year)

Marketing element

2x (Half Year)

4x (Full Year)

4-week eMedia Campaign with Landing Page

Webinar

Full page, 4-color Print Ad

In each issue

Full page, 4-color Print Ad

In each issue

1-2 pages of Editorial Content

In each issue

1-2 pages of Editorial Content

In each issue

Choose 1: BRC, Outsert, Tip-on

In each issue

Choose 1: BRC, Outsert, Tip-on

In each issue

Implant Practice US Lead Generation Package

Orthodontic Practice US Lead Generation Package

Marketing element

3x (Half Year)

6x (Full Year)

Marketing element

3x (Half Year)

6x (Full Year)

4-week eMedia Campaign with Landing Page

Webinar

Full page, 4-color Print Ad

In each issue

Full page, 4-color Print Ad

In each issue

1-2 pages of Editorial Content

In each issue

1-2 pages of Editorial Content

In each issue

Choose 1: BRC, Outsert, Tip-on

In each issue

Choose 1: BRC, Outsert, Tip-on

In each issue

Note: Your ad representative can create a custom package to meet your needs if your marketing vision differs from the options above.

MedMark 2018 Media Kit

Branding Package

Our branding package keeps branding simple with clear objectives. Our approach is to keep you and your brand top-of-mind among your target audience. Maintaining a sustained presence with the correct messaging is the key to ensuring that you achieve your brand positioning, build brand equity, and maintain your branding advantages. Our marketing experts have crafted a blend of eMedia and print to accomplish these simple branding objectives.

Dental Sleep Practice Branding Package

Endodontic Practice US Branding Package

Marketing element

2x (Half Year)

4x (Full Year)

Marketing element

2x (Half Year)

4x (Full Year)

4-week eMedia Campaign with Landing Page or Facebook Lead Ad

Full page, 4-color Print Ad

In each issue

Full page, 4-color Print Ad

In each issue

1-2 pages of Editorial Content

In each issue

1-2 pages of Editorial Content

In each issue

Corporate Profile (4 pages

In 1 issue

Corporate Profile (4 pages

In 1 issue

Implant Practice US Branding Package

Orthodontic Practice US Branding Package

Marketing element

3x (Half Year)

6x (Full Year)

Marketing element

3x (Half Year)

6x (Full Year)

4-week eMedia Campaign with Landing Page or Facebook Lead Ad

Full page, 4-color Print Ad

In each issue

Full page, 4-color Print Ad

In each issue

1-2 pages of Editorial Content

In each issue

1-2 pages of Editorial Content

In each issue

Corporate Profile (4 pages

In 1 issue

Corporate Profile (4 pages

In 1 issue

Note: Upgrade to premium print placement is available with all packages for an additional fee.

MedMark 2018 Media Kit

Marketing Packages continued Launch Package for Products and/or Services

Our clients frequently introduce a new product or service to their target audiences. These new product launches compete for attention not only with competitors’ “noise” in the market, but sometimes may even cannibalize our clients’ existing offerings. You have only one chance to launch, so it has to be done right. Our professionals have designed a package that combines various eMedia and print services to ensure that your launch is not only successful, but also makes the kind of splash that is best for your business.

Dental Sleep Practice Launch Package

Endodontic Practice US Launch Package

Marketing element

2x (Half Year)

4x (Full Year)

Marketing element

2x (Half Year)

4x (Full Year)

4-week eMedia Campaign with Landing Page

Webinar

Full page, 4-color Print Ad

In each issue

Full page, 4-color Print Ad

In each issue

1-2 pages of Editorial Content

In each issue

1-2 pages of Editorial Content

In each issue

Choose 1: 1-page Product Profile or 1-page Q&A plus Industry News Feature

In 1 issue

Choose 1: 1-page Product Profile or 1-page Q&A plus Industry News Feature

In 1 issue

Implant Practice US Launch Package

Orthodontic Practice US Launch Package

Marketing element

3x (Half Year)

6x (Full Year)

Marketing element

3x (Half Year)

6x (Full Year)

4-week eMedia Campaign with Landing Page

Webinar

Full page, 4-color Print Ad

In each issue

Full page, 4-color Print Ad

In each issue

1-2 pages of Editorial Content

In each issue

1-2 pages of Editorial Content

In each issue

Choose 1: 1-page Product Profile or 1-page Q&A plus Industry News Feature

In 1 issue

Choose 1: 1-page Product Profile or 1-page Q&A plus Industry News Feature

In 1 issue

Note: Your ad representative can create a custom package to meet your needs if your marketing vision differs from the options above.

MedMark 2018 Media Kit

Education Package

Our clients have had tremendous success educating their target audiences through our eMedia and print services. Embedding promotion within the context of education is a powerful and highly effective marketing technique that builds awareness and understanding of your products and/or services in a credible, less obviously commercial manner. Our professionals have created an education package that includes the components proven effective across the industry. Weâ&#x20AC;&#x2122;re sure youâ&#x20AC;&#x2122;ll be as pleased with the results as are our previous clients!

Dental Sleep Practice Education Package

Endodontic Practice US Education Package

Marketing element

2x (Half Year)

4x (Full Year)

Marketing element

2x (Half Year)

4x (Full Year)

Webinar (CE accredited)

Sponsored CE Article (5-6 pages)

In 1 issue

In 2 issues

Sponsored CE Article (5-6 pages)

In 1 issue

In 2 issues

Educational Editorial (2-3 pages) In 1 issue

In 2 issues

Educational Editorial (2-3 pages) In 1 issue

In 2 issues

Full page, 4-color Print Ad

In each issue

Full page, 4-color Print Ad

In each issue

Reprints of Sponsored CE Article (6 pages)

250

500

Reprints of Sponsored CE Article (6 pages)

250

500

Implant Practice US Education Package

Orthodontic Practice US Education Package

Marketing element

3x (Half Year)

6x (Full Year)

Marketing element

3x (Half Year)

6x (Full Year)

Webinar (CE accredited)

Sponsored CE Article (5-6 pages)

In 1 issue

In 2 issues

Sponsored CE Article (5-6 pages)

In 1 issue

In 2 issues

Educational Editorial (2-3 pages) In 1 issue

In 2 issues

Educational Editorial (2-3 pages) In 1 issue

In 2 issues

Full page, 4-color Print Ad

In each issue

Full page, 4-color Print Ad

In each issue

Reprints of Sponsored CE Article (6 pages)

250

500

Reprints of Sponsored CE Article (6 pages)

250

500

Note: CE articles are subject to a peer review process. Upgrade to premium print placement is available with all packages for an additional fee.

MedMark 2018 Media Kit

Endodontic Practice US Endodontists use advanced training, specialized procedures and employ the latest cuttingedge technology to provide a premium level of dental care. In fact, over the past few decades, the field of endodontics has benefited from a period of significant evolution in both the art and science of dental treatment.

Readership Profile

MedMarkâ&#x20AC;&#x2122;s Endodontic Practice US is produced exclusively for endodontists and GPs performing endodontic techniques. Recognized as one of the leading endodontic clinical journals in the United States, Endodontic Practice US delivers advanced, specialized, and cutting-edge information ideally suited to the standards and expectations of the endodontic community. Additionally, as an AGD/PACE-certified publication, Endodontic Practice US empowers readers to fulfill their equired continuing education credits.

The Power of Circulation

Endodontic Practice US is distributed quarterly to a highly targeted, national circulation of 7,500 dental specialty professionals. MedMark regularly updates and improves its database of endodontic professionals to deliver quality, targeted information to a strong readership base in the U.S. market.

Endodontic Practice US Circulation

issues per year

MedMark 2018 Media Kit

Exclusive Distribution

Endodontic Practice US is a pillar in the endodontic community, connecting anyone dedicated to endodontic practices, education, and discussions. With its highly targeted reach and specialized information, Endodontic Practice US is proven to be the most effective publication through which to communicate all things endodontic.

2018 Endodontic Practice US Ad Sizes/Frequency Four Color

Full Page

2-Page Spread

Horizontal Half Page

Vertical Half Page

Quarter Page

Back Cover

Inside Back Cover

Inside Front Cover

Cover Banner (includes full page ad)

BRC

DEPARTMENTS Clinical Articles Corporate Profile Practice Profile Innovative Techniques

Annual Editorial Calendar

Each Endodontic Practice US edition features peer reviewed clinical and continuing education articles as well as case studies, new products, clinical techniques, and the latest in technology innovations. Our recognized editorial team, editorial advisors, and CE quality assurance advisory board concentrate on the most important topics of interest to our readers. By integrating current industry news, continuing education articles, and in-depth profiles, we deliver the inside story our endodontic specialty readers count on.

Management Advice Product Profile Technology Reviews Continuing Education Industry News And much more ...

2018 Endodontic Practice US Editorial Calendar Issue

Themes

Editorial Due

Ad Due

Shows

Spring

AAE â&#x20AC;&#x201C; New Technology, Products, Equipment and Trends / Microsurgery Tech.

1/26/2018

2/26/18

AAE, CDA S

Summer

Root Canal Irrigation and Obturation / RCT Retreatment / Implants

4/6/2018

5/7/2018

CDA N

Fall

Instrumentation / Imaging / Education

7/6/2018

8/6/2018

ADA, GNY

Digital Suppl.

Trending Products

8/27/2018

9/28/2018

Winter

Practice and Patient Management Systems and Software / Team Education / Compliance (regulatory, legal and patient)

11/6/2018

12/7/2018

Chicago MW 2019

Content subject to change.

Visit us at www.endopracticeus.com, or contact us at 866-579-9496 with any questions.

MedMark 2018 Media Kit

Implant Practice US Dental practitioners whose offices work with dental implants well understand the specific factors necessary to maintain a high standard of customer care, from special education and training to knowledge on the latest equipment. To be sure, dental implant professionals are trusted partners of patients seeking to improve a most personal aspect of their lives â&#x20AC;&#x201D; their esthetic image.

Readership Profile

MedMarkâ&#x20AC;&#x2122;s Implant Practice US is produced exclusively for implant dentists and GPs performing implant techniques. Recognized as one of the leading implant clinical journals in the United States, Implant Practice US is a trusted partner of all top implant practitioners who desire to deliver quality patient care.

The Power of Circulation

Implant Practice US is distributed bimonthly to a highly targeted, national circulation of 10,000 dental specialty professionals. Implant Practice US is AGD/PACE-certified, a powerful tool to maintain and increase circulation, and empowers readers to fulfill their required continuing education credits.

Implant Practice US Circulation

6 issues per year

MedMark 2018 Media Kit

Exclusive Distribution

Implant specialists require focused and relevant information. Implant Practice US speaks directly to the needs of this exclusive group and offers an unparalleled opportunity break in at the ground level.

2018 Implant Practice US Ad Sizes/Frequency Four Color

Full Page

2-Page Spread

Horizontal Half Page

Vertical Half Page

Quarter Page

Back Cover

Inside Back Cover

Inside Front Cover

Cover Banner (includes full page ad)

BRC

DEPARTMENTS Clinical Articles Corporate Profiles Practice Profiles Innovative Techniques Management Advice

Annual Editorial Calendar Each Implant Practice US edition features peer reviewed clinical and continuing education articles as well as case studies, new products, clinical techniques, and the latest in technology innovations. Our recognized editorial team, editorial advisors, and CE quality assurance advisory board concentrate on the most important topics of interest to our readers. By integrating current industry news, continuing education articles, and in-depth profiles, we deliver the inside story our implant specialty readers count on.

Product Profiles Technology Reviews Continuing Education Industry News And much more ...

2018 Implant Practice US Editorial Calendar Issue

Theme

Editorial Due

Ad Due

Shows

Spring

Digital Workflow (guided surgery, labs, equipment, technology)

12/12/2017

2/2/2018

Chicago MW, AO, CDA S

Summer

Implant Successes and Failures / Females in Dentistry

3/13/2018

4/13/2018

CDA North

Fall

Trade Show Issue / New Technology, Products, Equipment and Trends / Imaging

6/21/2018

7/23/2018

AAP, AAOMS, AAID, ADA

Winter

Oral Surgery / Periodontics

9/17/2018

10/17/2018

AAOMS Winter, GNY

Content subject to change.

Visit us at www.implantpracticeus.com, or contact us at 866-579-9496 with any questions.

MedMark 2018 Media Kit

Orthodontic Practice US Orthodontics is built upon a 2,000-year history of medicine and dentistry, and the specialty continues to evolve. Modern practices are highly specialized and require advanced education and training. Further, some estimate that up to 30% of the population could benefit from orthodontic treatment, making orthodontics one of the most prevalent of all specialized dental practices.

Readership Profile

MedMarkâ&#x20AC;&#x2122;s Orthodontic Practice US is produced for those specializing in orthodontics as well as those interested in staying current on the industry evolution. The journal focuses on delivering quality, cutting-edge information and is a valued resource for both practitioners and service or equipment providers. Orthodontic Practice US is an AGD/PACE-certified publication, empowering readers to fulfill their equired continuing education credits.

The Power of Circulation

Orthodontic Practice US is distributed bimonthly to a highly targeted, national circulation of 10,000 dental specialty professionals. MedMark maintains an up-to-date circulation list of orthodontic professionals and actively works to improve the publicationâ&#x20AC;&#x2122;s readership base in the U.S. market.

Orthodontic Practice US Circulation

6 issues per year

MedMark 2018 Media Kit

Exclusive Distribution

Orthodontic Practice US works, through its subscriber base, to connect the orthodontic community and to reach the industryâ&#x20AC;&#x2122;s most influential practitioners. The narrow scope of Orthodontic Practice US ensures that those wishing to interact with orthodontic specialists are in direct communication.

2018 Orthodontic Practice US Ad Sizes/Frequency Four Color

Full Page

2-Page Spread

Horizontal Half Page

Vertical Half Page

Quarter Page

Back Cover

Inside Back Cover

Inside Front Cover

Cover Banner (includes full page ad)

BRC

DEPARTMENTS Clinical Articles Corporate Profile Practice Profile Innovative Techniques Management Advice

Annual Editorial Calendar

Product Profile

Each Orthodontic Practice US edition features peer reviewed clinical and continuing education articles as well as case studies, new products, clinical techniques, and the latest in technology innovations. Our recognized editorial team, editorial advisors, and CE quality assurance advisory board concentrate on the most important topics of interest to our readers. By integrating current industry news, continuing education articles, and in-depth profiles, we deliver the inside story our Orthodontic specialty readers count on.

Technology Reviews Continuing Education Industry News And much more ...

2018 Orthodontic Practice US Editorial Calendar Issue

Theme

Editorial Due

Ad Due

Shows

Jan/Feb

Team Education / Compliance (regulatory, legal and patient)

11/13/2017

12/15/2017

AAO W, Damon, Chicago MW

March/April

AAO â&#x20AC;&#x201D; New Technology, Products, Equipment, and Trends / Imaging

1/19/2018

2/19/2018

AAO, CDA S

May/June

Esthetics and Mechanisms of Orthodontics / Successes and Failures

3/27/2018

4/27/2018

July/Aug

TMJ / TMD / Sleep / Oral Appliances

5/16/2018

6/15/2018

CDA N

Sept/Oct

Bracket and Alignment Systems / Posttreatment (retention)

7/19/2018

8/17/2018

ADA

Nov/Dec

Practice and Patient Management Software and Systems

9/13/2018

10/12/2018

GNY

Content subject to change.

Visit us at www.orthopracticeus.com, or contact us at 866-579-9496 with any questions.

MedMark 2018 Media Kit

Doc Talk Dental An Extension of Our Publications and a Strategy for Your Growth

Engage your customers in conversations! MedMark Media CEO Lisa Moler has been in the industry for over 12 years and is constantly striving to create added value for her community. To that end, Lisa’s newest outreach engages customers and providers alike through the interactive and captivating Doc Talk Dental live interview series. The impact of Lisa’s series is rippling through the industry! These videos can be used to educate, connect, and even broaden the dental professional community. Further, the videos can be syndicated through the internet and will help you stand out from your competition. Lisa, as a disruptive marketer, will help position your company as the only choice for your provided services or product offerings by means of education, connection, and visibility. Knowledge is power. Put that power to work for your business.

How we help you engage your customers — what’s included Custom Video Production

• MedMark to coordinate and provide videographer/production staff • Coordination with KOL • Live interview with Lisa Moler (Publisher/CEO) • 20-40 minute interview to be edited and final p oduction to include 3-4 short videos for marketing • On-demand program available for 24 months

Landing Page

• Design and build landing page for promotion and registration • Customized form layout, visuals, content, and messaging to help generate interest • Added side panel with links to the company’s social media sites and website • Automated follow-up email upon completion of the form

Website

• One side banner ad on your specific publication’s website for 1 month

MedMark 2018 Media Kit

eNews

• One weekly eNewsletter spot (4 total) • Content curation for promotion of the video series

Social

• One weekly social media post (4 total) to all networks (Facebook, Twitter, LinkedIn, and Google+) • Content curation for promotion of the video series

• Print ads for promotion of interview series across all four publications

Lead Generation, Reporting & Stats • One comprehensive report at the end of the campaign • Lead list provided after completion of the campaign • Leads collected up to 60 days from campaign start date and provided to client in “real time”

Why Video?

A video series maximizes the benefits of bringing social media in terms of content virality and extending the reach of your messaging. Videos bring any product to life through sight, sound and motion with the added value of utilizing social media as an almost instantaneous way of reaching out to a wider audience wherever they are in the world and literally in the digital landscape.

Benefits of Using Videos in Digital Marketing Campaigns

• Present educational, informational, and product/service demonstrations in a simple and bite-size format • Build excitement for your product with sight, sound, and motion • Grow adoption with effective calls-to-action (CTAs) that drive traffic, lead generation, and sales • Highlight key benefits and featu es of your product • SEO-friendly with the addition of transcription (New Facebook Video Ad Feature includes video subtitles) • High Impact Shareability: promotes your product in a matter of seconds

Lead Generation

Lead generation is an important component of this campaign. This component is executed by creating a custom landing page that is specificall branded for your company. Landing pages are a focused and customized sales pitch specifically designed to get your visitor to take an action. A good landing page is clear, concise, and holds the hands of visitors to set points. Landing page goals include getting visitors to sign up, fil out information, press buttons like “subscribe” and “share,” click-through to buy products, and simply influence brand image. By using tools like Google Analytics and built-in WordPress plugins, we can track the effectiveness of our campaigns. Extra benefits of landing page advertising include: • Higher paid placement through social media platforms • Higher click-through rates • Instant lead generation for sales-driven campaigns

Want to view an example? https://www.endopracticeus.com/videos/doc-talk-mcclammy/

MedMark 2018 Media Kit

MedMark eMedia Packages Website top banner

Website side banner

Multi-Platform Advertising That Works!

Our creative eMedia strategies allow you to reach a strategic market while helping you increase your marketing campaign views, impressions, and connections through various channels including: eNewsletter advertorial, social media posts, premium banner advertising, and live webinars.

eMedia 1 Month Package

• One side banner ad on the website for one month • One weekly eNewsletter spot (4 total) • One weekly social media post (4 total) to all networks (Facebook, Twitter, LinkedIn, and Google+) • One comprehensive report at the end of the campaign

eMedia Webinar 1 Month Package

• One non-CE webinar* • One side banner ad on the website for one month • One weekly eNewsletter spot (6 total) • One weekly social media post (6 total) to all networks (Facebook, Twitter, LinkedIn, and Google+) • One comprehensive report at the end of the campaign • This campaign actual run time is 6 weeks

eMedia 2 Month Package

eNewsletter spot

• One non-CE webinar* • One side banner ad on the website for two months • One weekly eNewsletter spot (8 total) • One weekly social media post (8 total) to all networks (Facebook, Twitter, LinkedIn, and Google+) • One comprehensive report at the end of the campaign

eNewsletter spot

36%

Database growth

eMedia 6 Month Package

• One non-CE webinar* • One side banner ad on the website for six months • One eNewsletter spot biweekly (12 total) • One social media post biweekly (12 total) to all networks (Facebook, Twitter, LinkedIn, and Google+) • One comprehensive report at the end of the campaign

eMedia + Print 6 Month Package

• One full page print ad per issue (3 total for Implant and Orthodontic Practice US; 2 total for Endodontic Practice US) [non-premium placement] • One non-CE webinar* • One side banner ad on the website for six months • One eNewsletter spot biweekly (12 total) • One social media post biweekly (12 total) to all networks (Facebook, Twitter, LinkedIn, and Google+) • One comprehensive report at the end of the campaign

eMedia Annual Package Average eNewsletter Performance

eNewsletter spot

25% 25%

Open Rate

Click Thru Rate Bounce 5% Rate*

*Bounce rate is due to full Inbox or Out of Office Auto- esponders

MedMark 2018 Media Kit

• One non-CE webinar* • One side banner ad on the website for twelve months • One eNewsletter spot biweekly (26 total) • One weekly social media post (52 total) to all networks (Facebook, Twitter, LinkedIn, and Google+) • One comprehensive report at the end of the campaign

477

Facebook Live Average Reach

Stats are publisher’s own data as of July 2017. Data based on all publications; individual publications may vary.

eMedia + Print Annual Package • One full page print ad per issue (6 total for Implant and Orthodontic Practice US; 4 total for Endodontic Practice US) [non-premium placement] • One CE accredited webinar • One exclusive top banner ad on the website for twelve months • One eNewsletter spot biweekly (26 total) • One social media post biweekly (26 total) to all networks (Facebook, Twitter, LinkedIn, and Google+) • One comprehensive report at the end of the campaign

Lead Ad • One Step Sign Up. Lead ads make the mobile signup process easier by automatically populating contact information that people have given Facebook, like email addresses. • Versatile. Lead ads allow people to sign up for things like newsletters, price estimates, follow-up calls, ebooks and business information. • Flexible. Reach people on desktop or mobile devices • Follow Up By Email. You can create custom follow up emails with a message of your choice for any lead that completes the lead form on Facebook. • Custom Audience. Lead ads can better help businesses connect with the people who want to hear from them. • Add the Lead Ad component to ANY Landing Page Campaign to supercharge your campaign with lead generation!

Facebook Live Go Live to engage followers, ignite product interest, and grow your audience in new ways with Facebook • Includes up to 3 interviews with a maximum recording time of 5 minutes per interview • The video will be published to the Page so that fans and friends who missed it can watch at a later time. • Promotion of Facebook Live video post LIVE recording through on-page boosting • Basic performance stats will be provided (reach & actions)

Landing Page Package Landing pages are a focused and customized sales pitch specifically designed to get your visitor to take an action. A good landing page is clear, concise and holds the hands of visitors to set points. Landing page goals include getting visitors to sign up, fill out information, press buttons like “subscribe” and “share,” click-through to buy products, and simply influence brand image. Advertising efforts can be measured efficiently with carefully planned landing pages. Landing page package includes: • Customized form with graphics and video provided by the client • Support from the eMedia team to provide feedback on layout, visuals, content and messaging to help generate results • Added side panel with links to the company’s social media sites and website • Automated follow-up email upon completion of the form • One side banner ad on the website for one month • One weekly eNewsletter spot (4 total) • One weekly social media post (4 total) to all networks (Facebook, Twitter, LinkedIn, and Google+) • One comprehensive report at the end of the campaign • Lead list provided after completion of the campaign

Custom Survey Custom surveys allow you to position your brand as a thought leader, fine-tune your messaging, optimize your communications, support a new product launch or enhance the customer experience. A custom survey includes: • Design and build of survey (up to 15 questions; multiple choice or numerical rating answers) • One HTML email blast • One weekly social media post (2 total) to all networks (Facebook, Twitter, LinkedIn and Google+) • One banner ad and One homepage callout on website for one month • Custom link for vendors to view real-time results • Only one survey to our audience per month

EMEDIA ADD-ONS For a small fee, the following items can be added to your eMedia package purchase: • *Upgrade Webinar to be CE accredited • Sweepstakes Promo • Upgrade Website Banner to Pop Up • Additional Website Banner Month • Additional eNewsletter Advertorial • Facebook Video Ad • Facebook Lead Ad (Add On to Landing Page Package Only) These items cannot be purchased individually.

MedMark 2018 Media Kit

MedMark Webinars Engage your customers in conversations that last

Webinars allow you to engage, inform, and influence a strategic and niche target market. We can customize a unique webinar program for you today!

What to use a Webinar for... • • • • •

Product demo/product launch Special event promotions Continuing education course Content teaser Panel discussion

When/where...

• Online event • Attend from anywhere, anytime

Why... • • • • •

Live audience engagement Trusted brand endorsement Interactive customer feedback Convenience & accessibility Lead generation

How we help you engage your customers Custom Webinar Production

• Design and build landing page for promotion and registration • Script and practice run assistance with KOL • Live MedMark moderator • MedMark to record/pre-record • Live tech support • On-demand program available for 24 months

* For an additional fee, the Webinar can be upgraded to be CE accredited.

MedMark 2018 Media Kit

Audience Recruitment

• Side banner on website for six weeks • One weekly social media post (6 total) to all networks (Facebook, Twitter, LinkedIn, and Google+) • One weekly eNewsletter promotion (6 total)

Event Analytics & Lead Generation

• Emedia campaign analytics • Social media shares for Google+, Facebook, and Twitter • Webinar analytics • Contact information from registrants/ participants

Dental Sleep Practice eMedia eMedia 1 Month Package

eMedia + Print 6 Month Package

Custom Landing Page

• One full page print ad per issue (2 total) [non-premium placement] • One print editorial (1-2 pages total) • One non-CE webinar* • One side banner ad on the website for six months • One eNewsletter spot biweekly (12 total) • One social media post biweekly (12 total) to all networks (Facebook, Twitter, LinkedIn, and Google+) • One comprehensive report at the end of the campaign

• Customized form with graphics and video provided by the client • Support from the eMedia team to provide feedback on layout, visuals, content and messaging to help generate results • Added side panel with links to the company’s social media sites and website • Automated follow-up email upon completion of the form • One side banner ad on the website for one month • One weekly eNewsletter spot (4 total) • One weekly social media post (4 total) to all networks (Facebook, Twitter, LinkedIn, and Google+) • One comprehensive report at the end of the campaign • Lead list provided after completion of the campaign

eMedia Webinar 1 Month Package • One non-CE webinar* • One side banner ad on the website for one month • One weekly eNewsletter spot (6 total) • One weekly social media post (6 total) to all networks (Facebook, Twitter, LinkedIn, and Google+) • One comprehensive report at the end of the campaign • This campaign actual run time is 6 weeks

eMedia 2 Month Package • One non-CE webinar* • One side banner ad on the website for two months • One weekly eNewsletter spot (8 total) • One weekly social media post (8 total) to all networks (Facebook, Twitter, LinkedIn, and Google+) • One comprehensive report at the end of the campaign

eMedia 6 Month Package • One non-CE webinar* • One side banner ad on the website for six months • One eNewsletter spot biweekly (12 total) • One social media post biweekly (12 total) to all networks (Facebook, Twitter, LinkedIn, and Google+) • One comprehensive report at the end of the campaign

eMedia + Print Semi-Annual Package • Two full page print ads per issue (4 total) [non-premium placement] • One print editorial per issue (2-4 pages total) • One non-CE webinar* • One side banner ad on the website for six months • One eNewsletter spot biweekly (12 total) • One weekly social media post (24 total) to all networks (Facebook, Twitter, LinkedIn, and Google+) • One comprehensive report at the end of the campaign

eMedia + Print Annual Package • One full page print ad per issue (4 total) [non-premium placement] • One cover story print editorial (up to 4 pages total) • One print editorial per issue (4-8 pages total) • One CE accredited webinar • One exclusive top banner ad on the website for twelve months • One eNewsletter spot biweekly (26 total) • One social media post biweekly (26 total) to all networks (Facebook, Twitter, LinkedIn, and Google+) • One comprehensive report at the end of the campaign

Custom Survey • Design and build of survey (up to 15 questions; multiple choice or numerical rating answers) • One HTML email blast • One weekly social media post (2 total) to all networks (Facebook, Twitter, LinkedIn and Google+) • One banner ad and One homepage callout on website for one month • Custom link for vendors to view real-time results • Only one survey to our audience per month

MedMark 2018 Media Kit

Dental Sleep Practice Dear Media Buyer: To reach the best audience for your product or service, it’s important to focus your message. As we cross into our fourth year of publishing the only practical magazine for treating sleepdisordered breathing in the United States, Dental Sleep Practice reaches nearly every dentist providing airway services. The key is getting these doctors and their teams to open the magazine and see the stories and advertising. As Editor-in-Chief and one of our profession’s most active educators, I know what dentists are looking for and shape the content for each issue to address burning concerns for these everyday practices. Importantly, each issue has articles aimed not just at the doctors but each member of the dental office team. This ensures the knowledge is spread throughout the office, stimulating conversation and problem-solving for integrating this medical service into a busy dental office Increasingly, dentists are being asked to provide frontline patient risk recognition, evaluation, and treatment services for this health care crisis. Consumer media is bringing sleep breathing disorders to front-of-mind awareness, and the population is demanding treatment. Dental Sleep Practice magazine will continue to lead the market by preparing dentists for this vital health role and coaching them on the behavioral and business practices necessary to fulfill this need Supporting Dentists through Practical Sleep Apnea Education Steve Carstensen, DDS Editor in Chief

Education Advocate ~ CE credits Whether it’s in print or digital form, our subscribers can earn 8 continuing education credits per year in Dental Sleep Practice. MedMark connects subscribers with outstanding opportunities to learn, apply, and retain valuable educational information. Continuing education is peer reviewed and AGD/PACE Certified

Readership Profile

Approved PACE Program Provider FAGD/MAGD Credit Approval does not imply acceptance by a state or provincial board of dentistry or AGD endorsement 1/1/2016 to 12/31/2017 Provider ID# 356023 Continuing Education Brought to You by Seattle Sleep Education, LLC

Sleep Apnea, a sleep disorder that causes breathing to frequently stop and start, has been associated with significant health risks, including high blood pressure, diabetes, obesity, and heart disease. In the national effort to understand, diagnose, and treat this disorder, dental professionals have emerged as a niche yet important part of the community seeking to build a knowledge database aimed at alleviating human suffering due to Sleep Apnea. MedMark’s Dental Sleep Practice journal is specifically designed to serve the professionals whose practices focus on understanding and treating Sleep Apnea disorders in the United States. The journal caters to all in the industry, from newcomers seeking to immerse themselves in best practices to current practitioners sharing their latest insights to service or equipment providers benefiting from a constant and deep connection to current and potential customers.

MedMark 2018 Media Kit

Exclusive Distribution

Dental Sleep Practice is distributed quarterly and has a national circulation of 30,000 specialty professionals. MedMarkâ&#x20AC;&#x2122;s proprietary circulation list is constantly updated, validated, and expanded to ensure Dental Sleep Practiceâ&#x20AC;&#x2122;s relevance and impact in the industry.

Dental Sleep Practice Circulation

4 issues per year

2018 Dental Sleep Practice Ad Sizes/Frequency

Annual Editorial Calendar

Each Dental Sleep Practice edition is peer-reviewed and features clinical spotlights, medical insights, and practice management content. Our highly respected Editor-in-Chief, Steve Carstensen, DDS, Managing Editor, Lou Shuman, DMD, CAGS, and nationally recognized editorial advisors focus on blending current topics, sector news, in-depth product profiles, and CE-quality articles for our Dental Sleep Practice readers.

Four Color

Cover Package

Full Page

Vertical Half Page

Horizontal Half Page

Quarter Page

2018 Dental Sleep Practice Editorial Calendar Issue

Theme

Editorial Due

Ad Due

Shows

Spring

Oral Appliances (Sleep, Sports Guards, TMJ, etc.)

12/18/2017

1/19/2018

Chicago MW, CDA S

Summer

AADSM / Team / Systems / Software

3/16/2018

4/13/2018

AADSM

Fall

Airway Health / ENT / Breathing / Myofunctional

6/25/2018

7/27/2018

CDA N, ADA

Winter

New Technology / Trends / Imaging

9/19/2018

10/19/2018

GNY

Content subject to change.

Visit us at www.dentalsleeppractice.com, or contact us at 866-579-9496 with any questions.

MedMark 2018 Media Kit

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The thick slice technique: a virtual periapical radiograph Dr. Richard S. Kahan

A case featuring Mani Silk

Dr. Rich Mounce

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May/June 2015 – Vol 8 No 3

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MedMark 2018 Media Kit

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Production Calendar 2018 Endodontic Practice US Editorial Calendar Issue

Themes

Editorial Due

Ad Due

Shows

Spring

AAE – New Technology, Products, Equipment and Trends / Microsurgery Tech.

1/26/2018

2/26/2018

AAE, CDA S

Summer

Root Canal Irrigation and Obturation / RCT Retreatment / Implants

4/6/2018

5/7/2018

CDA N

Fall

Instrumentation / Imaging / Education

7/6/2018

8/6/2018

ADA, GNY

Digital Suppl.