Cover Story
PRINT IS
HERE TO STAY Canon and ME Printer ME Printing Industry Market Study 2020 identifies opportunities and challenges of regional printing industry post Covid-19
MEPrinter September - October 2020
The report was based on responses to an online survey conducted by ME Printer on behalf of Canon
16
The ME Printing Industry Market Study 2020 conducted jointly by Canon and ME Printer, attempts to unveil the opportunities, challenges and market trends in the regional printing industry and more specifically the Gulf region. This includes UAE, Saudi Arabia, Oman, Kuwait, Qatar and Bahrain. During a webinar hosted by Canon ME and ME Printer magazine on Tuesday, August 25, 2020 the results of the joint study and an indepth overview of the print market and the current state of the industry during COVID-19 were revealed. Included Sunil Pandita, Director of Production, United Printing & Publishing; Alex Jahanbani, Editor of ME Printer; and Ayman Aly, Senior Marketing Manager, Canon Middle East The industry-first study also supports print service providers looking to implement an informed
and sustainable business strategy based on their customers’ requirements in a post-COVID world. Shadi Bakhour, B2B Business Unit Director, Canon Middle East, said: “With the onset of the pandemic and the lockdown, we knew that there is going to be an impact on the print. There was already a change in motion with the natural progression brought forth by digital trends and new print sectors emerging, but we believe the change was accelerated by COVID-19 and put the industry on a path where transformation was now a necessity. Our objective is to support the print industry in the region, and conducting the Canon ME Printing Industry Market Study
2020 early on allows businesses and stakeholders in the sector to make solid strategic decisions and capitalise on the opportunities that are now available based on these new insights.”
METHODOLOGY The report was based on responses to an online survey conducted by ME Printer on behalf of Canon, between June and July 2020. The survey was sent to printing presses, service providers and key industry stakeholders, and brand owners. ME Printer asked survey respondents a series of questions in order to gain a better understanding of the current market conditions for the print industry and the demand for print services today.
