Anniversaries

January 2023

Mercedes-Benz successful at Paris - Dakar

1 - 20 January 1983

Jacky Ickx and Claude Brasseur win the car classification of the Paris - Dakar Rally in a Mercedes-Benz 280 GE cross-country vehicle. The team of Georges Groine / Thierry de Saulieu / Bernard Malfériol in a Mercedes-Benz 1936 AK all-wheel drive tipper finishes top of the truck classification.

Re-entering motor sport

15 January 1988

Daimler-Benz AG announces its decision to revive the company's official involvement in motor sport, and to provide works support to private teams in Group A and Group C racing.

Presentation of SL Roadster study with innovative panoramic glass roof

9 - 17 January 1993

At the North American International Auto Show in Detroit, Michigan/USA, MercedesBenz presents the study for an SL Roadster with an innovative panoramic glass roof that affords optimum all-round visibility even in poor weather. The 600 SL from the R 129 series features a mother-of-pearl white special finish combined with two-tone black-and-white all-leather upholstery

Strategic decision: product range extension

26 January 1993

Helmut Werner, Deputy Chairman of the Board of Management of Mercedes-Benz AG, states at a press conference in Stuttgart that Mercedes-Benz will undertake a far-reaching realignment of its strategic product policy in the next few years.

The plan is to evolve from a traditional luxury car manufacturer to an exclusive full-line supplier with high-quality vehicles in all market segments.

Mercedes-Benz presents V8 models in Detroit

10 - 19 January 1998

Under the slogan "The year of the eight-cylinder”, the V8 Mercedes-Benz ML 430 and CLK 430 models are presented at the North American International Auto Show in Detroit, Michigan/USA.

Detroit: many premieres

11 - 21 January 2003

At the North American International Auto Show in Detroit, Michigan/USA, Mercedes-Benz starts the year 2003 with three world premieres and two USA premieres: On show for the first time will be the new Estate of the E-Class model series 211, the twelve-cylinder SL 600 sports car (model series R 230) and the F-Cell fuel cell vehicle based on the A-Class. In addition, the new 4MATIC models of the C-Class (model series 203) and S-Class (model series 220) will be launched in North America.

World premiere für CLC at Berlin Fashion Week

27 - 31 January 2008

The Mercedes-Benz CLC-Class celebrates its world premiere at Mercedes-Benz Fashion Week in Berlin. The new coupe model series supersedes the sports coupes of the C-Class and has its market launch in June.