The Home Improvement Steps to Success:
Inspire
Learn
Empower
Allow the education to inspire new projects.
Provide a dedicated space for shoppers to learn.
Ensure the customer is comfortable completing their project.
The Home Depot Learning Lab is a single space in The Home Depot where DIY-ers and Pros can learn more for themselves and clients. Approachable Curated Flexible Relaxed Transparent
The DIY-er
Independent Discovery Center Browse trend suggestions to inspire kitchen improvements.
Guided Learning Center
Mary
• Money conscious • Looking to improve her home
Why is she at The Home Depot? Needs to learn how to install cabinets for her kitchen remodel.
Take free classes and workshops to learn how to install cabinets.
New Product Test Center • New products featured • Displays change seasonally • Interactive audio clips • Comparison apps • Educational videos • Get hands on interaction
At the New Product Test Center DIY-ers will find the best product for their job.
New Product Test Center: Hands-on learning for more saving.
Integrated Flexibility: • Presentaion screens • Acoustic baffles • Lighting • Tables on casters DIY-ers come to learn from pros what they can’t on their own.
Guided Learning Center: Be empowered to take on bigger challenges.
How-To videos by The Home Depot and credible You-Tube content creators. E-mail yourself these vidoes and step-by-step instructions.
Independent Discovery Center: Get inspired to do more.
The Pro
Independent Discovery Center Bring clients in to help understand their design vision.
Jim
• Contractor for 30+ years • Wants to improve business returns
Why are they at The Home Depot? Trying to find a new tool for a customer’s install to make it quick and easy. His clients need casework and materials inspiration.
New Product Test Center • • • • • •
New products featured Displays change seasonally Interactive audio clips Comparison apps Educational videos Get hands-on interaction
This fixture makes it easier for a Pro to see how they can reduce client costs and increase productivity.
New Product Test Center: Hands on learning for more saving.
A place to develop a project vision with contractors and clients. Select materials from around the store and meet back here to solidify project needs.
Independent Discovery Center: Get inspired to do more.
Social Media Facebook Twitter Pinterest Instagram Tumblr Google+ LinkedIn
Use the digital tablets to browse ideation tabs for inspiration.
How-to’s
Plumbing Electrical Paint Outdoor Tools Heating & Cooling
Inspirational magazines and pamphelets to take home!
Independent Discovery Center: Get inspired to do more.
Product Flexibility During most retail hours.
Roll-Away Displays The Home Depot can feature seasonal product on displays that roll away for flexibility.
Meet-up Beacon Customers can meet other members of their party here. The seating will welcome them to sit, wait and get inspired.
Education Flexibility
During Workshops.
Light-weight Furniture Light aluminum stools are easy to pick up and move and tables are on rolling casters.
Stable Bench Seating Heavy benches with incorporated seating allow for others to sit and still get inspired, or parents to wait and observe Kid’s Workshops.
Product Comparisons
Pamphlets & Magazines
How-to videos & Instructions
Take what you learned home with you.
Learning Lab Material Palette:
That’s the power of The Home Depot.