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POST COMMUNICATION STRATEGIES
Harry Winston also stopped promoting its engagement rings on YouTube over a year ago; with a very low interaction rate. The Brand’s most-watched and interacted video remains to be the advertising for the BrilliantlyInLove commercial.
The brand has positioned itself since it has been founded as the Jeweller to the Stars; and living up to its name, the brand solely focuses its digital efforts to publish visuals of Stars wearing its products. The celebrities the brand choses to associate itself with all share parallels; elegant, over 30 females with successful career histories, meaning A-List celebrities. Some examples can be seen below.
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