Annual Communication Plan for Harry Winston

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MEDIA:PRINT

VOGUE US: actions

Press release about the new segment and capsule collections Special photoshoot of collection one capsule collection with Zendaya (Brand Ambassador for the collection and co-designer). Interview with Zendaya about the causes supported Announcement of social media competition to attend the launch events

VANITY FAIR: actions

Press release about the new segment and capsule collections Cover Page Elle Fanning wearing the collection

Special photoshoot of collection one capsule collection with Elle Fanning (Brand Ambassador for the collection and co-designer). Interview with Elle Fanning about the causes supported Announcement of social media competition to attend the launch events

HARPER’s BAZAAR: actions Press release about the new segment and capsule collections Cover Page Elle Fanning wearing the collection Special photoshoot of collection one capsule collection with Zendaya (Brand Ambassador for the collection and co-designer). Interview with Elle Fanning about the causes supported Announcement of social media competition to attend the launch events

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