Annual Communication Plan for Harry Winston

Page 32

Storyboard

merve edis ied barcelona

An advertisement will be shot to announce the collection. The advertisement will follow the key moments of a young girl from the moment she purchases the new Petites collection, while the jewelry will be the second focus, the advertisement will carry emotional value. A soft piano solo will play on the background. The commercial will be 20 seconds. Screencaps can be observed below. Model used will be Elle Fanning.


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