BATHROOMS
MULTIPANEL MAKE IT BRITISH What did companies that saw significant
a virtually seamless connection.
growth during and after the previous
Made using FSC certified materials, these
recessions have in common?
panels are 100% recyclable, easy to clean and
In these challenging times, we need to look at those IPG suppliers who are not just flying their ‘open for business as usual’ flag but are
importantly in the current climate, they are made in Britain.
continuing to innovate and introduce new and
John Mortimer, Sales Director, at Multipanel
exciting products to the marketplace.
said: “By introducing the Neutrals Collection we
Multipanel, the UK’s leading brand of waterproof wall panels for bathrooms, recently announced the launch of the Neutrals Collection, an exciting addition to their existing marine grade plywood panels which offers
are offering consumers even more choice and flexibility in bathroom design. We are confident that our ‘perfect pairing’ solution will inspire consumers to become more adventurous in their choice of bathroom décor.”
consumers greater flexibility in bathroom
The launch is being supported by a complete
design and full room application.
brochure redesign featuring a step-by-step
Comprising five subtle colours: Creamy White, Parchment, Clay, Dove Grey and Pebble Grey, these contemporary decors are reminiscent of painted walls with a stunning eggshell finish
style guide and designer recommendations. Customers and Installers now have access to new digital assets via the Multipanel website (registration required) to support the launch.
and have been hand-picked to complement
Nike Lovell, Head of Marketing at The IPG said:
the best sellers from the existing Linda Barker,
“For any organisation in times like these, it is
Classic and Heritage Collections.
especially crucial to focus on good marketing
As with all Multipanel plywood panels, this collection is 100% waterproof with no need for grout and thanks to Multipanel’s unique Hydrolock® system, installation is quick and easy and makes is possible to join panels with
16
maintain and come with a 15-year warranty. And,
and Multipanel have done just that. The British consumer may now appreciate the value of products made in the UK.” To find your nearest independent stockist visit: www.the-ipg.co.uk
