TOOLS, PLANT & EQUIPMENT
FOURFOLD SALES INCREASE
FOR NEW GREENWORKS BATTERY-POWERED MOWER Interchangeable batteries for garden equipment: a good idea in theory, but what if the batteries are too heavy? When gardeners reported they were finding the 48v rechargeable batteries used to power domestic lawnmowers too heavy for their hand-held line-trimmers and hedge cutters and that the weight was significantly reducing manoeuvrability, engineers at Greenworks came up with the novel solution that has proved to be a major success story for 2020. Instead of looking at the heavier, one-size-fits-all 48v battery, these engineers created the same power using two smaller and lighter 24v batteries – ideal for lawnmowers. – with just one needed to power the 24 v line trimmers and hedge cutters.
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When the concept was launched as a £199 package at the start of the UK season, it immediately swept the board and sales increased fourfold in just six weeks. Additional production was rushed in from Greenworks’ Chinese headquarters and these are also flying off the shelves. “Our 2 x 24v system has been phenomenally success,” says Mark Moseley, sales and marketing director for Greenworks UK. “Women and older people are increasingly using line-trimmers and hedge cutters and the smaller, lighter battery is a winner in all ways. Manoeuvrability is essential when hedge cutting or strimming under trees and hedges but the greater power of 48v is needed when mowing. This is the answer to both.”
Product information and prices: New Greenworks 48v (2x24v) Cordless 36cm Lawnmower with 2 x 24v 2ah batteries & twin charger that retails at £199.99 – GWG2X24LM36K2X – suitable for lawns up to a tennis court in size - - - - - - - -
36cm (14”) cutting width 2 in 1: mulch or rear collect 5 cutting heights (25mm to 70mm) 50 litre collection single lever height adjust poly deck only 20.5kg (boxed) run time 40 mins per charge of both batteries / 1-hour recharge time or 80% in 35 mins
Stockist: Dobbies garden centres
To find out more visit www.greenworkstools.co.uk Follow us @ludmagazine
