June28,2024
COREY SCOTT, CEO
CommentsfromOurCEO
Summerisinfullswing.Aswebeginto wrapupNationalDairyMonth,wecan’t waittosharealltheexciting promotionsthatoccurredsofarthis summertogrowtrustanddemandin dairy
Tobegin,MidwestDairyisexcitedto announceanewspicypartnershipwith Marco’sPizza,anationalpizzabrand thatbringsopportunitiestoconnect consumerswithdairyinnovation.
AccordingtoarecentsurveyconductedonbehalfofMarco’sPizza,nearlyhalfof Americans(47percent)saytheirpizzatoppingscouldusesomespicingup.To meetthisneed,Marco’sispartneringwithMidwestDairytoofferanewFiery FlavorsMenu. AttheheartofMarco’snewFieryFlavorsMenuisaspicycheese blend—madewithfreshMontereyJackcheeseinfusedwithjalapeños, habaneros,andCarolinaReaperpeppers.Thesevennewitemsfeaturingthis spicycheeseblendincludenewfierypizzas,pizzabowlsandCheezyBread.
UsingUndeniablyDairybranding,MidwestDairyandMarco’saremeeting customerdemandsbyintroducingthesemenuitemsusingthenewFieryFlavors SpicyCheese.ThecampaignkickedoffJune18andrunsthroughAugust4. MidwestDairyiseagertoreportmoreonthiscampaignasitwrapsup.Stay tunedforresults,butinthemeantime,seeifyoucanhandlethespicebyfindinga Marco’sinyourareatotry!
Healthandwellness webinarincreasespositive perceptionofdairy
InlateMay2024,MidwestDairy hostedthesecondoffourwebinars targetinghealthandwellnessthought leaders.
DairyNightbringsMissouri FarmersCaretoBusch Stadium
OnFridaynightsatBuschStadium, agriculturetakescenterstagewith baseballfansthankstoMissouri FarmersCare(MFC).
Healthcareworkersshown appreciation
MidwestDairyoftencollaborateswith healthcareprofessionalstoenhance consumertrustindairy
Dierbergspromotesdairy forEaster
DierbergsMarketsandMidwestDairy partneredtopromotedairyduring Easter
Supportinglimitedtimemilk atJewel-Osco
InMay,MidwestDairyworkedwith Jewel-Oscotodriveawarenessofa limitedtimeproductandincreasemilk purchases.
PriceChopperEnterprises promotesdairyforward recipes
ThispastMay,MidwestDairyand PriceChopperEnterprisespartnered todrivesalesandtrustfordairy throughrecipes.
farm crisiswebinar
InApril,MidwestDairypartneredwith Coborn’stofeaturea“MidwestRoots” campaign.
Approximately40peopleattendeda webinardevelopedbyMidwestDairy forfarmersabouton-farmcrisis preparedness.
Dr.ErinCortusdiscusses manuremanagementwith dairyambassadors
Sustainabilityistopofmindfor consumers,andmanyhavequestions aboutmanuremanagement.
Arkansas/SouthernMissouri/ Oklahoma
StacyDohle
417-298-2780 sdohle@midwestdairy.com
Iowa MariahBusta 563-449-2414 mbusta@midwestdairy.com
Minnesota ShannonWatrin
763-355-9686 swatrin@midwestdairy.com
NorthDakota
CharHeer
701-321-1239 cheer@midwestdairy.com
Illinois
KendraAnderson
309-825-2196
kanderson@midwestdairy.com
Kansas/NorthernMissouri RonGrusenmeyer 816-873-0351 rgrusenmeyer@midwestdairy.com
Nebraska
TracyJBehnken 531-207-4291 tbehnken@midwestdairy.com
SouthDakota
TomPeterson
605-251-2439
tpeterson@midwestdairy.com