April26,2024
CommentsfromOurCEO Incrementalsales,leadership,and crisispreparednessareallatthetopof mymindinthismonth’s Promotionin Action Thereisnobettertimethan earlySpringtobeginplanningand layingthefoundationfortheupcoming busysummerseasonatthefarmand inthegrocerystoreaisles!Withinthese pages,you’llfindresultsfromsomeof ourwinterpartnercampaigns,allof whichsuccessfullydrovepositive impressionsofdairy,howournext generationofdairyleadersare developingtotelldairy’sstory,and someareasinwhichyoucanbe preparedfortheseasonahead.
WearehotontheheelsofasuccessfulAnnualMeeting,wherewesawnewand familiarfacesanddouble-clickedintosomepromotionalactivityoccurringacross theregionfirst-hand.Ithasbeenawhirlwindfirstmonthofmyemploymentas yournewMidwestDairyCEO,andIhopethesestoriesbringyouasmuchenergy andexcitementaboutyourcheckoffdollarsatworkastheydoforme!
Also,ifyouhavenothadachancetoyet,checkoutourAnnualReport!
DollarGeneraldairy milkcampaignresults
Checkoff’spartnershipwithDollar Generalincreasedawarenessand salesofdairymilk.Clickbelowto viewtheresults!
MidwestDairyleadership grantshelpfarmersgrowtheir leadershipskills
MidwestDairyoffersarangeof leadershipgrantstoimprovedairy farmers'leadershipandadvocacy skills.Utilizeonetoday!
Runningintospringwiththe MinnesotaGophers
MidwestDairylaunchedthisyear’s partnershipwiththeUniversityof MinnesotaattheannualGoldy’sRun 5Kand10-milerace.
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ScorebigwithdairyatSchnucks
InFebruary,MidwestDairypartnered withSchnuckstoboostincremental salesduringtheirSuperBowlad campaign,offeringdoublepointsfor purchasingcreamcheese.
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Sharingdairy’ssustainability storywiththoughtleaders
Checkoffensuresthatdairy’s sustainablenutritionstoryreaches consumersbyworkingwiththought leaders.Learnmorebelow! READMORE
Dairywinstheholidayseason
MidwestDairypartneredwith Farewayonatwo-monthcampaignto growthedairycategoryduringthe festiveseasonbyprovidingshoppers withdairy-inspiredrecipes.
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Dairyambassadorslearn howtonavigatetough questionsfromconsumers
Topreparedairyambassadorsto successfullysharetheirdairystories, MidwestDairyprovidedavirtual trainingfocusedonansweringtough questionstheymightreceive.
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Areyoupreparedforacrisisonyourfarm?PleasejoinMidwestDairyonJune6, 2024,from11:30a.m.to1:00p.m.CTasweprovidetips,tools,andresourcesto prepareforandmanageanon-farmcrisis.Attendeeswillreviewthecore componentsofafarmcrisisplan,waystoprepareaftertheplanisdeveloped,and criticalstepstotakeintheeventofacrisis.
Whileyoumaynotbeabletopredictacrisisonyourfarm,youcanandshould prepareforone.Anticipationandpreparationwillhelpyourbusinessrecover,so shouldyoueverexperienceanon-farmcrisis,youwillbereadytotakeimmediate actionstepsthatcanhelpyou,yourfamily,employees,andtheoverallfarming operationmitigateriskandresumenormaloperation.
Clickheretoregister
Arkansas/SouthernMissouri/ Oklahoma
StacyDohle 417-298-2780 sdohle@midwestdairy.com
Iowa
MariahBusta 563-449-2414 mbusta@midwestdairy.com
Minnesota
ShannonWatrin 763-355-9686 swatrin@midwestdairy.com
NorthDakota CharHeer 701-321-1239 cheer@midwestdairy.com
Illinois KendraAnderson 309-825-2196 kanderson@midwestdairy.com
Kansas/NorthernMissouri RonGrusenmeyer 816-873-0351 rgrusenmeyer@midwestdairy.com
Nebraska TracyJBehnken 531-207-4291 tbehnken@midwestdairy.com
SouthDakota TomPeterson 605-251-2439 tpeterson@midwestdairy.com