Promotion in Action: May 2024

Page 1

May31,2024

COREY SCOTT, CEO

CommentsfromOurCEO

It’shardtobelievewearealreadyso deepintospringthatplantingisnearly done,andthefirstcropofhayhas beenputupinalotofareas!At MidwestDairy,it’satimetoreflecton what’sgonewellinthefirstquarterand resumeplanningforthesecondhalfof theyear

Divisionboardmeetingskickoffnext week,andthisisanopportunitytohear first-handadeepdiveintowhatweare doinginpromotionacrosstheregion andinourlocalcommunitiesandto heardirectlyfromcheckoffstaff.

WearerunningfullboreintoJuneDairyMonth,andwecan’twaittocelebratethe besttimeoftheyearwithallofyou!

Announcement:

June1st,marksthestartofNationalDairyMonth,andMidwestDairyiseagertocelebratedairyfarmers.Joinus inthecelebrationbysharingyourfarm’sstorywithyourfamily,friends,andcommunity!Wehavevarious resourcesavailabletohelpshareyourstorywithconsumers,includingaJunesocialmediacontentcalendar, recipes,andmore!Youcanviewalltheseresourcesatwww.MidwestDairy.com/June

Newthisyear,wehavecreatedradioadscriptsthatcanbeusedtopromoteNationalDairyMonththroughyour localradiostations.These30-secondadscoveranimalcare,nutrition,andsustainabilityandareagreatwayto sharethedairystorywithalargeraudience.Asadairyfarmer,youhaveanincrediblestorytoshare,andwe’re excitedforyoutouseourresourcestohelpyouconnectwithconsumersinyourcommunity

Disclaimer: Because highly pathogenic avian influenza (HPAI) has been found in American dairy cattle, the U.S. Centers for Disease Control and Prevention (CDC) and the U.S. Department of Agriculture (USDA) have recommended limiting the amount of traffic on farms. Because of this recommendation, Midwest Dairy is not participating in on-farm events or events with dairy livestock present during June Dairy Month.

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MDFRCSpringPlanning Meetingrecap

TheMidwestDairyFoodsResearchCenter recentlyhostedthe2024Springplanningmeeting inMinneapolis,Minnesota.

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MidwestDairyawards2024-2025 educationalscholarships

MidwestDairyisproudtoawardscholarshipsto deservinghighschoolandcollegestudentsforthe 2024-2025academicyear.Recipientsarelisted below!

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Consumerdemandforprotein fuelsdairysales

Consumingprotein-richfoodisatopconsumer healthandnutritiontrend.Learnmorehowthis trendispositivefordairy READMORE

ConnectingwithcollegeGenZ duringEarthDayCelebrations

MidwestDairyshareddairy'ssustainabilitystory withGenZcollegestudentsatvariouscolleges acrossthe10-stateregion,includingtheUniversity ofIllinoisandIowaStateUniversity(ISU).

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Partnerhighlight:KansasState University

MidwestDairypartnerswithuniversitiesacrossthe 10-stateregiontoconnectwithcollege-aged GenerationZstudents.Thesecampusesallow checkofffundstogofurtherbecausetheyare heavilypopulatedwithstudentseagertointeract andlearn.

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St.PaulSaintsjoin#TeamMilk

InearlyMay,MidwestDairypartneredwiththeSt. PaulSaintsasapresentingsponsorforanightof funatthebaseballgame. READMORE

Finalistsnamedforthe71st PrincessKayoftheMilkyWay

Tenyoungwomenhavebeennamedasfinalists forthe71st PrincessKayoftheMilkyWay.Click belowtomeetthem!

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Healthandwellnesswebinar increasestheperceptionofdairy's environmentalresponsibility

MidwestDairyhostedthefirstoffourwebinars targetinghealthandwellnessthoughtleaders, “BeyondtheGarden:EmpoweringPatientsto EmbracePlant-ForwardEating.”Thewebinar featuredCaraHarbstreet,aKansas-basedfood andnutritionexpert,andJoanMaxwell,afifthgenerationIowa-baseddairyfarmer READMORE

Arkansas/SouthernMissouri/ Oklahoma

StacyDohle

417-298-2780

sdohle@midwestdairy.com

Iowa

MariahBusta 563-449-2414 mbusta@midwestdairy.com

Minnesota ShannonWatrin

763-355-9686 swatrin@midwestdairy.com

NorthDakota CharHeer

701-321-1239 cheer@midwestdairy.com

Illinois

KendraAnderson 309-825-2196 kanderson@midwestdairy.com

Kansas/NorthernMissouri RonGrusenmeyer 816-873-0351

rgrusenmeyer@midwestdairy.com

Nebraska

TracyJBehnken 531-207-4291 tbehnken@midwestdairy.com

SouthDakota TomPeterson 605-251-2439 tpeterson@midwestdairy.com

MidwestDairy.com Youcanunsubscribefromthisemail. ThisemailwassentbyMidwestDairy–2015RiceStreet,St.Paul,MN55113

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