Promotion in Action - July 2024

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July26,2024

CommentsfromOurCEO

It’sincredibletothinkthatweare alreadyathirdofthewaythroughthe 2024summerseason,butthatbrings excitementforupcomingcountyand statefairs!Whileyouandyourfamily maybepreppingshowanimalsand projects,theMidwestDairystaffishard atworkplanningforfallandwinter partnerpromotions.Inthismonth’s PromotioninAction,youwillfindsome hiddentreatsfortheupcomingBackto Schoolseason,aswellasourfavorite highlightsfromthefirstpartofsummer, wherewe’vebeenconnectingwith consumersandpartnersinnewand creativeways.

Enjoythesecondhalfofsummerandbesuretobeattheheatwithyourfavorite frozentreat!

Bringingscienceanddairy togetherforeducators

ThroughoutJune,MidwestDairy partneredwithmultipleorganizationsto provideSTEM(Science,Technology, Engineering,Math)learningopportunities toyouthandeducators READ

Dairyandconversation:A5courseconversation

Togrowtrustindairy,MidwestDairyis buildingrelationshipswithenvironmental thoughtleadersinfluentialin sustainabilityandfoodsystemsinSouth Dakota

MissouriFarmersCare hostsdairyfarmersat Cardinalsgame

MidwestDairyandMissouriFarmers Care(MFC)joinedforcesattheJune23 St LouisCardinalsgame,which attracted37,492fans

CubFoodsSpringtime magazinecelebratesthereinventionofcottagecheese

MidwestDairypartneredwithCubFoods, aretailerfromStillwater,MN,during Marchtoeducateconsumersonthe nutritiousandhigh-proteinusesof cottagecheese

AdoptaCowcontinuesto connectyouthwithfarmers togrowtrust

Summerishere,andsoarethe highlightsfromourannualpartnership withDiscoverDairy’sAdoptaCow program

Goingbacktoschoolwith WalmartandDollarGeneral

Withback-to-schoolseasonrightaround thecorner,consumersarefeeling inflationarypressuresontheirhousehold budgetsandarelookingforaffordable solutions.

Youngdairyleaders developcommunication skillsatJuneevent

TokickoffJuneDairyMonth,theIowa DairyPrincessProgramhelditsannual JuneEvent-ayouthdairy communicationsworkshopanddairy princessorientation

Newpartnershipoffers grantwritingsupportfor farmers

“I’mconsideringanequipmentupgrade, butIhavenoideaifthereisagrantthat canhelpmefundthis Ontopofthat,I don’thavethetimetoputtogether whatevercomplicatedapplicationthe grantrequires”Doesthissoundlike you? READMORE

Recentconsumerand marketinsightswebinar focusesonsustainability

InearlyJune,MidwestDairyhosteda consumerandmarketinsightswebinar forprocessorsandretailpartners

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Arkansas/SouthernMissouri/

Oklahoma

StacyDohle 417-298-2780 sdohle@midwestdairy.com

Iowa

MariahBusta 563-449-2414 mbusta@midwestdairy.com

Minnesota

ShannonWatrin 763-355-9686 swatrin@midwestdairy.com

Illinois

KendraAnderson 309-825-2196 kanderson@midwestdairy.com

Kansas/NorthernMissouri

RonGrusenmeyer 816-873-0351 rgrusenmeyer@midwestdairy.com

Nebraska

TracyJBehnken 531-207-4291 tbehnken@midwestdairy.com

SouthDakota

TomPeterson 605-251-2439 tpeterson@midwestdairy.com

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