Promotion in Action: March 2024

Page 1

March29,2024

CommentsfromOurCEO

Itseemshardtobelieve,butweare officiallytendaysintoSpring2024!With thechangeoftheseasoncomeschange hereatMidwestDairy.March29th isMolly Pelzer’sofficiallastdayasMidwestDairy CEO,andwecongratulateandthankher foroverthreedecadesofservicetothe dairyfamiliesoftheMidwest.

I'mexcitedtobesteppingintoan organizationwithadeeplegacyof collaborationtobuildtrustindairyand,I willbeintentionaltothoughtfullycontinue thatlegacywithanenterprisingeyetothe future.

IwouldliketotaketimetothankthosewhoparticipatedinMidwestDairy’sfourthannual FarmerSurveyinNovemberof2023.Thedatagatheredfromthesurveyiscrucialtogive staffinsightsonhowtoimprovethewayMidwestDairysharesstoriesshowcasingthe valueofyourcheckoffinvestmentandcheckoff’swork,alongwiththeentirefederation,to drivedairysalesandbuildtrust.MidwestDairywaspleasedtoreceive557responses, whichisupfrom499responsesin2022.

Afterreadingfarmersurveyresponses,afewthingsstoodouttome.Thesurveyshowed farmersarehighlyalignedwithMidwestDairy’sgoalsandbusinessobjectives,with95 percentofrespondentsbelievingthatincreasingdairysalesandgrowingtrustare important.Thisexcitesmeaswekickoffanewstrategicplanin2024thatwillstill prioritizethetrust,sales,research,anddevelopingfarmerleadercategories. Respondentsalsoindicatedthedesireformoreconcise,in-personopportunitiesand directcontactwithcheckoffstaff.Thisfeedbackisimportantandarequestyouwillsee conveyedintoactionin2024.Again,MidwestDairyisgratefulforthefeedbackprovided bydairyfarmerswhoreplied,thankyouformakingyourvoiceheard.

Ifyou'dliketoconnecttoexperienceabehind-the-sceneslookattheworkcheckoffdoes foryouonaweeklybasis,IwelcomeyoutoconnectwithmeonFacebookorInstagram. Youcanfindmebyclickinghere

Clickheretoviewthisemailinyourbrowser.

InnovatewithDairyTool availablenow

DairyManagementInc.(DMI)has launched Innovate with Dairy,anew toolcreatedthroughthenationaldairy checkoff.Learnmorebelow!

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Checkoffentersyear3withthe MayoCliniccollaboration

February2024officiallymarkedthe beginningofyearthreeofa5-year collaborationwiththeMayoClinic

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DEALClass3meetsforthefirst timeinNashville

Class3oftheDairyExperienceand AgriculturalLeadershipProgramheld itsPhase1meetinginNashville, Tennessee,thispastFebruary.

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MissouriFarmersCareprepares forseasonpartnershipwithSt. LouisCardinals

MidwestDairyandotherag commoditygroupsacrossthestate kickedoff2024byworking withMissouriFarmersCare

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KrogerPrecisionMarketingholiday adsrecap

Thispastholidayseason,Midwest DairypartneredwithKrogerPrecision Marketingtodriveincrementaldairy salesandawarenessofdairythrough targetedoffsitedisplayads.

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Midwestcalfvotedthe“Most KissableCalf”throughtheAdopta CowProgram

Thisprogramofferscalfupdateswith thefarmerincorporatingclassroom instructionandotherfuncontests throughouttheyear,likethe“Most KissableCalf”thatjustwrappedup.

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DiggingintoSoilHealthonIllinois DairyFarms

InearlyMarch,theIllinois StewardshipAlliancesupporteda weekdedicatedsolelytosoilhealth KeepreadingtoseehowMidwest Dairywasinvolved!

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DairyAmbassadorssharpentheir socialmediaskills

MidwestDairywouldliketowelcome andsupportthe2024Dairy Ambassadors,whowillbe representingdairyfarmersinfive states.

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NationalAgricultureDayatUNL

MidwestDairyrecentlyengagedwith GenerationZtosharedairy’s sustainablenutritionstory,answer questions,andbuildtrustindairy.

MidwestDairysponsors EnvironmentalEducation Conferencetobuildtrustindairy

In2024,MidwestDairyispartnering withtheNebraskaAlliancefor ConservationandEnvironmental Education,whichstrivestomeetthe needsofNebraska’sconservation andenvironmentaleducation providersthroughcoordination, promotion,andeducation.

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Arkansas/SouthernMissouri/ Oklahoma

StacyDohle

417-298-2780

sdohle@midwestdairy.com

Iowa

MariahBusta 563-449-2414

mbusta@midwestdairy.com

Minnesota

ShannonWatrin 763-355-9686

swatrin@midwestdairy.com

NorthDakota

CharHeer

701-321-1239 cheer@midwestdairy.com

Illinois

KendraAnderson 309-825-2196

kanderson@midwestdairy.com

Kansas/NorthernMissouri

RonGrusenmeyer 816-873-0351

rgrusenmeyer@midwestdairy.com

Nebraska

TracyJBehnken 531-207-4291

tbehnken@midwestdairy.com

SouthDakota

TomPeterson

605-251-2439

tpeterson@midwestdairy.com

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