

March29,2024

CommentsfromOurCEO
Itseemshardtobelieve,butweare officiallytendaysintoSpring2024!With thechangeoftheseasoncomeschange hereatMidwestDairy.March29th isMolly Pelzer’sofficiallastdayasMidwestDairy CEO,andwecongratulateandthankher foroverthreedecadesofservicetothe dairyfamiliesoftheMidwest.
I'mexcitedtobesteppingintoan organizationwithadeeplegacyof collaborationtobuildtrustindairyand,I willbeintentionaltothoughtfullycontinue thatlegacywithanenterprisingeyetothe future.
IwouldliketotaketimetothankthosewhoparticipatedinMidwestDairy’sfourthannual FarmerSurveyinNovemberof2023.Thedatagatheredfromthesurveyiscrucialtogive staffinsightsonhowtoimprovethewayMidwestDairysharesstoriesshowcasingthe valueofyourcheckoffinvestmentandcheckoff’swork,alongwiththeentirefederation,to drivedairysalesandbuildtrust.MidwestDairywaspleasedtoreceive557responses, whichisupfrom499responsesin2022.
Afterreadingfarmersurveyresponses,afewthingsstoodouttome.Thesurveyshowed farmersarehighlyalignedwithMidwestDairy’sgoalsandbusinessobjectives,with95 percentofrespondentsbelievingthatincreasingdairysalesandgrowingtrustare important.Thisexcitesmeaswekickoffanewstrategicplanin2024thatwillstill prioritizethetrust,sales,research,anddevelopingfarmerleadercategories. Respondentsalsoindicatedthedesireformoreconcise,in-personopportunitiesand directcontactwithcheckoffstaff.Thisfeedbackisimportantandarequestyouwillsee conveyedintoactionin2024.Again,MidwestDairyisgratefulforthefeedbackprovided bydairyfarmerswhoreplied,thankyouformakingyourvoiceheard.
Ifyou'dliketoconnecttoexperienceabehind-the-sceneslookattheworkcheckoffdoes foryouonaweeklybasis,IwelcomeyoutoconnectwithmeonFacebookorInstagram. Youcanfindmebyclickinghere

InnovatewithDairyTool availablenow
DairyManagementInc.(DMI)has launched Innovate with Dairy,anew toolcreatedthroughthenationaldairy checkoff.Learnmorebelow!
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Checkoffentersyear3withthe MayoCliniccollaboration
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DEALClass3meetsforthefirst timeinNashville
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KrogerPrecisionMarketingholiday adsrecap
Thispastholidayseason,Midwest DairypartneredwithKrogerPrecision Marketingtodriveincrementaldairy salesandawarenessofdairythrough targetedoffsitedisplayads.
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Midwestcalfvotedthe“Most KissableCalf”throughtheAdopta CowProgram
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DiggingintoSoilHealthonIllinois DairyFarms
InearlyMarch,theIllinois StewardshipAlliancesupporteda weekdedicatedsolelytosoilhealth KeepreadingtoseehowMidwest Dairywasinvolved!
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DairyAmbassadorssharpentheir socialmediaskills
MidwestDairywouldliketowelcome andsupportthe2024Dairy Ambassadors,whowillbe representingdairyfarmersinfive states.
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NationalAgricultureDayatUNL
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MidwestDairysponsors EnvironmentalEducation Conferencetobuildtrustindairy
In2024,MidwestDairyispartnering withtheNebraskaAlliancefor ConservationandEnvironmental Education,whichstrivestomeetthe needsofNebraska’sconservation andenvironmentaleducation providersthroughcoordination, promotion,andeducation.
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Arkansas/SouthernMissouri/ Oklahoma
StacyDohle
417-298-2780
sdohle@midwestdairy.com
Iowa
MariahBusta 563-449-2414
mbusta@midwestdairy.com
Minnesota
ShannonWatrin 763-355-9686
swatrin@midwestdairy.com
NorthDakota
CharHeer
701-321-1239 cheer@midwestdairy.com
Illinois
KendraAnderson 309-825-2196
kanderson@midwestdairy.com
Kansas/NorthernMissouri
RonGrusenmeyer 816-873-0351
rgrusenmeyer@midwestdairy.com
Nebraska
TracyJBehnken 531-207-4291
tbehnken@midwestdairy.com
SouthDakota
TomPeterson
605-251-2439
tpeterson@midwestdairy.com