New Advertising Opportunities through WIT

from Redefining the Road Magazine Ed 3 2020

New Index to Benchmark Diversity and Inclusion

New Sponsored Content & Advertising Opportunities through WIT

Many corporate members of Women In Trucking (WIT) find value in leveraging their membership to communicate key initiatives or messages to the unique audience of the association. Many look to engage members in various ways, while others simply want to tie their company brand to WIT’s mission. This year, WIT has created a number of new opportunities to enable companies to formally accomplish any of the above through sponsored content, advertising and integrated marketing opportunities. “Last fall, we conducted an extensive communications audit to assess WIT members’ communication needs and preferences, gauge the effectiveness of current communication channels, and identify editorial topics of greatest interest in the future,” says Brian Everett, strategist for WIT. “Through this ‘voice of member’ research we learned that there were underutilized opportunities to help our members to communicate with each other while generating additional non-dues revenue to support WIT’s operations and mission.” These opportunities include: • Advertising, sponsored content and thought leadership in the Redefining the Road magazine (published three times annually) and in the WIT eNews (published weekly) • Dedicated sponsored emails and sponsored content via social media channels • Whitepaper campaigns and lead generation packages • Thought leadership, exhibit and sponsor opportunities at the Accelerate! conference and at the Salute events. “The mission of WIT is to encourage the employment of women in the trucking industry, to promote their accomplishments and to minimize the obstacles they face,” says Ellen Voie, WIT President and CEO. “These channels bring together a powerful community of professionals seeking to educate the market and encourage gender diversity. Combined, these channels reach nearly 50,000 readers, followers, and WIT members. The opportunities we now bring to our members to communicate with this highly engaged audience is incredible.” To download a full Media Kit, visit WomenInTrucking.org, and under the “Our Community” tab on the navigation bar click “Advertise” under “Newsroom.” n

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Davis Express is a proud supporter of WIT. Woman have seen their role become more vital to the trucking industry and the industry in turn has become more dependent on our skills and leadership. My dad has always encouraged me to think for myself. His unwavering support has taught me that I can achieve anything I has taught me that I can achieve anything I set out to accomplish. It’s been an honor to work at Davis Express and I appreciate the opportunity to work side-by-side with my dad Jimmy. Together we have built a solid company for over 40 years.

Davis Express will continue to support WIT because of its support of the woman in this industry. -Kayla