...WIT News Briefs..................... New Sponsored Content & Advertising Opportunities through WIT Many corporate members of Women In Trucking (WIT) find value in leveraging their membership to communicate key initiatives or messages to the unique audience of the association. Many look to engage members in various ways, while others simply want to tie their company brand to WIT’s mission. This year, WIT has created a number of new opportunities to enable companies to formally accomplish any of the above through sponsored content, advertising and integrated marketing opportunities. “Last fall, we conducted an extensive communications audit to assess WIT members’ communication needs and preferences, gauge the effectiveness of current communication channels, and identify editorial topics of greatest interest in the future,” says Brian Everett, strategist for WIT. “Through this ‘voice of member’ research we learned that there were underutilized opportunities to help our members to communicate with each other while generating additional non-dues revenue to support WIT’s operations and mission.”
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These opportunities include: • Advertising, sponsored content and thought leadership in the Redefining the Road magazine (published three times annually) and in the WIT eNews (published weekly) • Dedicated sponsored emails and sponsored content via social media channels • Whitepaper campaigns and lead generation packages • Thought leadership, exhibit and sponsor opportunities at the Accelerate! conference and at the Salute events. “The mission of WIT is to encourage the employment of women in the trucking industry, to promote their accomplishments and to minimize the obstacles they face,” says Ellen Voie, WIT President and CEO. “These channels bring together a powerful community of professionals seeking to educate the market and encourage gender diversity. Combined, these
channels reach nearly 50,000 readers, followers, and WIT members. The opportunities we now bring to our members to communicate with this highly engaged audience is incredible.” To download a full Media Kit, visit WomenInTrucking.org, and under the “Our Community” tab on the navigation bar click “Advertise” under “Newsroom.” n
Davis Express is a proud su pporter of WI Woman have T. seen their rol e become more to the trucking vital industry and the industry turn has bec in ome more dep endent on our and leadership. skills My dad has always encour me to think for age d myself. His unw avering suppo has taught me rt that I can ac hieve anything set out to ac I complish. It’s been an honor to work at Davis Expre and I apprec ss iate the opport unity to work side-by-side with my dad Jimmy. Togeth we have built er a solid compan y for over 40 years.
Davis Express will continue to support WI because of its T support of the woman in this indust
-Kayla
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Simply put, Davis Express is . Now looking for Drivers. 36 REDEFINING 34 REDEFININGTHE THEROAD ROADEdition Edition3 3| 2020 | 2020
(844) 828-5079 drivedavis.com
Davis Express, Inc. Starke, FL
