Redefining the Road Magazine Ed 3 2020

Edition 3 | 2020

INSIDE...

IES

Leadership IN A

Pandemic

Preview

Accelerate!

2020 SELLING IN THE

New Normal

DRIVING SUCCESS

DIVERSITY Benchmarking Photo Contest Winners

WE’VE RAISED THE CEILING ON BEST IN CLASS

Introducing the Model 579 UltraLoft™, with a lightweight integral cab-sleeper design that takes the Model 579 to new levels of driver comfort and performance. The distinctive exterior features a bold, sculpted roofline and aerodynamic enhancements for increased fuel economy. The new interior offers best-in-class headroom, bunk space and storage. The standard PACCAR Powertrain, including the PACCAR MX-13 engine and the advanced PACCAR Automated Transmission, maximizes fuel efficiency and drivability, making the Model 579 UltraLoft the driver’s truck of choice.

To find your nearest dealer, visit peterbilt.com

CLASS PAYS

Text

Our women lead the way.

YRC Worldwide is honored to be named as one of the Top Companies for Women to Work for in Transportation, for the third year in a row.

We pride ourselves on creating an inclusive and diverse corporate culture, while celebrating the dedicated and hard-working women who help make our company what it is today.

This year, such an honor is more significant than ever. In recent months, the world has seemingly faced too many challenges to count. But we can always count on our people to get the job done, and keep America moving.

Learn more about life at YRCW by visiting yrcw.com/careers.

4 REDEFINING THE ROAD Edition 3 | 2020

YRC Worldwide Companies

www.WomenInTrucking.org 21

Inside this issue EDITION 3 | 2020 Published for: Women In Trucking Association P.O. Box 400 Plover, WI 54467-0400 USA Phone: 1-888-464-9482 www.WomenInTrucking.org Published by: MindShare Strategies, Inc. 758 Quail Run Waconia, MN 55387 USA Group Editorial Director and Publisher: Brian Everett, ABC 952-442-8850 x201 brian@WomenInTrucking.org Managing Editor: Michele Wade 612-309-4527 michele@mindshare.bz Editorial Content This Edition: Michele Wade Brynn Elise Everett Carleen Herndon Advertising Sales: Carleen Herndon 1-888-464-9482 carleen@WomenInTrucking.org Production Managers: Todd Pernsteiner 952-841-1111 todd@pernsteiner.com Amy Pinkston amy@pernsteiner.com

COVER STORY 8 Women Win with Workplaces Focused on Diversity 10 Top Companies for Women in Transportation

VIRTUAL

MESSAGES 4 This, Too, Shall Pass

by WIT President & CEO Ellen Voie

CONFERENCE & EXPO

6

COVID-19’s Impact on Transportation and Gender Diversity

by Brian Everett, Editorial Director

FEATURE STORIES 15 Unexpected Opportunities to Connect at YRC 16 Peach State Culture Creates a Great Workplace 18 Truckstop.com Prioritizes Inclusivity and Diversity 20 Estes Encourages Women to Join Industry 22 PACCAR Parts Creates Inclusive Environment 24 Leadership in a Pandemic 26 Selling in the New Normal WIT NEWS 28 The Accelerate! Conference Goes Virtual 30 #HERoes of the Highway Photo Contest 32 New Index to Benchmark Diversity and Inclusion 33 Everyone Wins in Driver Wellness Competition 34 New Advertising Opportunities through WIT 35 WIT Foundation Announces Winner of New Scholarship 36 WIT Partners 36 WIT Calendar of Events 36 Buyer’s Guide

Accounting/Administration/Circulation: Karen Everett 952-442-8850 x203 karen@WomenInTrucking.org

Photo credits: Thank you to Averitt Express, Frito-Lay and Trimble MAPS for supplying the cover story photos for this issue.

© 2020 MindShare Strategies, Inc. All rights reserved. Contents may not be reproduced by any means, in whole or in part, without the prior written permission of the publisher.

The opinions expressed in this publication are not necessarily those of MindShare Strategies, Inc., nor the Women In Trucking Association.

Printed in USA.

www.WomenInTrucking.org 3

IES

GREETINGS FROM THE PRESIDENT & CEO

This, Too, Shall Pass A few years ago, Women In Trucking (WIT) decided to hold the Accelerate! Conference and Expo. We partnered with MindShare Strategies to create an exciting, new annual event that focused on empowering women working in supply chain. Our very first conference attracted over 300 women and men who came to learn, network and support the mission of WIT – all while having some fun.

Ellen Voie, CAE, President & CEO Women In Trucking Association, Inc.

Every year, we ask for feedback and we consistently hear common themes. The top reason for attending the conference is to connect with others (particularly women) who share a passion for transportation. Attendees want to learn how to be successful in a male-dominated environment and, ultimately, make an impact on the paradigm shift to more gender diversity and neutrality in the industry.

™

Ensuring relevant content is also important.

Our speakers talk about negotiation skills, communication styles, industry trends in recruiting and retaining talent management, best practices across all disciplines, and so much more. We hold break-out sessions with panels and speakers and pre-conference events for networking and self-defense.

Attendees clearly appreciate the quality content, peer networking, and access to resources.

They have told friends and colleagues and encouraged them to attend – and, in 2019, we had more than 1,100 registered attendees!

We kept hoping we could meet in person. We watched as other conventions and conferences cancelled their in-person events, one by one.

Yet, we closely monitored the situation, kept our fingers crossed and scheduled our speakers and our exhibits. Rooms were booked and flights were scheduled.

After much thought and research, we ultimately made the decision to cancel the in-person event due to safety concerns.

However, for the past several months we have been diligently focused on delivering a powerful networking and educational experience as we transition the in-person event to a virtual Accelerate! Conference and Expo in November.

We’re adapting. We are learning. We’re mastering virtual meetings and finding new ways to engage and give you the best value for your investment.

Thank you for supporting us and attending our virtual conference. We have designed a conference that is as interactive as possible, but we need your understanding that we’re still learning and adapting. We value your feedback, and we look forward to seeing you in Dallas next year.

Remember, “this, too, shall pass,” and we hope to be back in person in 2021!

The 2020 conference was scheduled for September, and we expected to attract over 1,500 people. Then, COVID-19 hit.

VIRTUAL

CONFERENCE & EXPO

4 REDEFINING THE ROAD Edition 3 | 2020

HOME TIME You deserve more of it

Call 866.378.5071 to speak with a recruiter today or apply online at www.tri-nat.com TNi gives their drivers the MOST flexibility when it comes to home time, than any other carrier in the Midwest! Currently with 9 terminals running routes ONLY in the central corridor (NO East/West coast travel), means YOU, as a driver, can get back home quicker if you need to, or stay out as long as you like, the choice is YOURS!

W h a t

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Average 3k mile/week Solo and 6k miles/week for Teams Canadian load pay at $0.15 CPM for Ontario if you desire to.

Follow us on.. www.WomenInTrucking.org 5

FROM THE EDITOR’S DESK

COVID-19’s Impact on Transportation and Gender Diversity What an unusual year this has been! The threat of COVID-19, dramatic changes in buyer behavior and an unusual economy have placed new pressures on transportation organizations to focus on keeping core transportation systems operational, supply chains nimble and workforces safe.

Brian Everett, ABC Group Editorial Director and Publisher Redefining the Road magazine

Long-term, companies are looking to strike a balance between reducing operations and providing enough capacity for key workers to practice social distancing and ensure workplace safety. Investment programs may need to be replanned and reprioritized in light of decreased revenue. Volatile capacity and pricing add an additional layer of complexity.

When you add in working from home due to safety concerns – while under quarantine with children – life quickly gets even more complicated.

Fortunately, many companies are working closely with their workforces to support valued employees as they navigate life at the intersection of working from home and parenting.

In fact, several of this year’s Top Companies for Women to Work For in Transportation are doing just that.

Many of the companies on this year’s list are focused on these factors: • Corporate culture supportive of gender diversity • Flexible hours/work requirements which help employees to meet family needs, personal obligations and life responsibilities – especially in these strange times of working from home and virtual classrooms • Competitive compensation/benefits for more educated women with specific training and skill sets

6 REDEFINING THE ROAD Edition 3 | 2020

• Training, continued education and development, including tuition reimbursement, professional training and attending events like Women In Trucking’s virtual Accelerate!

Conference & Expo • Well-maintained/safe equipment and facilities to continue to attract more female professional drivers to this traditionally male role As the editorial team at Redefining the Road magazine rolls out our third annual list of the Top Companies for Women to Work For, these are the characteristics we looked for in the nominations received.

In this unusual year, we are impressed with what these progressive companies are doing to create more gender diversity in their workforce — and continue to encourage other companies to follow their lead. Keep up the good work!

•VAN/REEFER •STEP DECK •FLATBED •HOT SHOT •EXPEDITED •HEAVY/ SPECIALIZED LANDSTAR’S LIVE LOAD BOARD DEMONSTRATIONS

recruiter@landstar.com or 1-877-237-3442

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• Earn a share of the revenue for every load hauled.

THE LANDSTAR ADVANTAGE

• Non-forced dispatch

• Thousands of loads available every day

• Big fuel discounts at the point-of-sale.

www.WomenInTrucking.org 7

COVER STORY: Top Companies for Women

DRIVING SUCCESS

Women Win with Workplaces Focused on Diversity The votes are in – more than 13,000 of them, in fact.

Redefining the Road’s Top Companies for Women to Work For in Transportation garnered record industry engagement this year.

The Redefining the Road editorial team evaluated qualified nominations based on five key characteristics: • • • • •

Corporate culture that fosters gender diversity Competitive compensation and benefits Flexible hours and work requirements Professional development opportunities Career advancement opportunities

Once the ballot was finalized, industry professionals were invited to vote for their favorite companies.

More than 13,000 responses poured in from across all job functions – including executive management, operations, sales and marketing, human resources and professional drivers.

8 REDEFINING THE ROAD Edition 3 | 2020

“We’re thrilled by the enthusiastic response to this initiative. It’s exciting to see people so passionate about their workplaces,” says Ellen Voie, President and CEO of Women In Trucking (WIT). “We applaud the companies on this year’s list for making a concerted effort to provide a positive working environment for women in the industry. Their best practices help to raise the bar for workplaces industry-wide.”

The list, which begins on page 10, recognizes the 2020 Top Companies for Women to Work For in Transportation and identifies just a few of the qualities that helped them to earn a place on the list.

While it is impossible to detail all of the initiatives underway, following is a closer look at some of the creative ways in which companies are supporting women in the workplace.

Fresh Facilities at Artur Express Female employees feel comfortable and welcome with women working in every department and a culture that recognizes the need to balance family and career. The company’s newly constructed headquarters facility offers unique features such as a fully equipped gym, free laundry room, showers and a fresh, clean common space for drivers.

Financial Stability at Averitt Express As a 50-year old, privately held and financially independent company, Averitt offers a stable environment for females who may be a single parent or head of household. For added financial security, every associate, regardless of their title, has a retirement account and participates in a long-standing profit-sharing plan. The company offers women opportunities to learn and grow in their careers with the same rewards as male employees.

Driver Training at Booster Fuel Booster supports the professional development of its female drivers. All drivers are certified to transport fuel and undergo extensive training to enhance their skills. For those who have their CDL but are interested in a career in the fuel area, an apprenticeship program is available with reimbursement for tanker and hazmat endorsements as well as the training program. A professional development program helps Service Pros to make the most of their career and advance with the company. Booster also offers flexible work hours, early equity opportunities and full benefits for drivers.

Expanded Coaching at Frito-Lay Frito-Lay’s LIFT sponsorship program helps connect junior-level women with higher-level executives who can provide coaching, career development, visibility and networking opportunities. In return, sponsors gain insights into gender, generational and cultural differences that can improve awareness and drive cultural change within the organization. The company’s Women’s Inclusion Network (WIN) added a “Men Who WIN” subcommittee to ensure that male leaders have the tools and training they need to help coach and develop female leaders.

Wellness Support at Peach State To support women and families, Peach State Truck Centers offers flexible work schedules that accommodate picking up and dropping off children while floating holidays allow for “sick” time. The company also offers a wellness

program with a personal health coach, workplace chaplains, personal financial planners and Dave Ramsey’s Smart Money program – all at no cost to employees.

Empowering Women at Riverside Transport RTI recognizes strong women leaders and utilizes their skills — as drivers and in administration.

Female brand ambassadors drive hot-pink Volvo rigs and vlog about their work as drivers to help promote women in the industry. The company cultivates a family atmosphere – from family-style meals prepared by the company

president to wedding and baby showers for all staff and drivers.

Family Focus at Trimble MAPS Evidence of the company’s family-friendly culture can be seen in the private wellness room for nursing mothers (complete with television and refrigerator), six weeks of fully paid maternity or paternity leave and flexible working hours that help to provide work/life balance. A women’s group meets to discuss career development, foster personal growth and even hold book club meetings. n

Schneider named a ‘Best Employer for Women’

by Forbes in 2020 We’re committed to providing a positive environment for female associates by: • • • • •

Having secured parking lots and operating facilities across the country.

Working with drivers to find the right job that fits their lifestyle.

Giving drivers the miles they need to provide for their families.

Having experts available 24/7 to ensure every load is successful.

Equipping trucks with technology that promotes safety and driver comfort.

Find your perfect driving job sni.jobs/wit 800-44-PRIDE

www.WomenInTrucking.org 9

COVER STORY: Top Companies for Women

2020 TOP COMPANIES

IES

Congratulations to the following companies for making gender diversity a priority in their workplaces.

AGT GLOBAL LOGISTICS agt3pl.com Female founder, over 75% women, family atmosphere, managers provide direction/ vision, no gender pay gap.

BOYLE TRANSPORTATION boyletransport.com Welcomes all sexes/gender identities – 36% of fleet drivers and 30% in administrative roles identify as female.

AMERICAN CENTRAL TRANSPORT americancentral.com Family comes first, always deliver on home time, great income, work-life balance, 10% female drivers.

BRENNY TRANSPORTATION, INC. brennytransportation.com Respectful, family-friendly culture; team lifts each other up and helps one another to grow and succeed.

ARIA LOGISTICS LLC arialogistics.com Female founder is a strong advocate and role model for women in the third-party logistics industry.

CALARK INTERNATIONAL, INC. calark.com Strong gender balance company-wide, 47% female management, good benefits, professional development.

ARTUR EXPRESS, INC. arturexpress.com Many women in management, above industry average for female fleet drivers, new headquarters with facilities for drivers.

CARBON EXPRESS INC. carbonexpress.com Drivers stay in hotels when traveling across the U.S. and Canada – especially appealing to women drivers.

AUCTION TRANSPORT SERVICES auctiontransport.ca Led by a woman, majority of office team is female, supportive culture, women encouraged to develop and advance.

CARGO TRANSPORTERS, INC. cargotransporters.com Scored 100 on 2020 & 2019 Corporate Equality Index, women in key roles, safety focus, flexible schedules.

AVERITT EXPRESS averittexpress.com Stable company, long history of profit sharing, safe facilities for drivers, advancement opportunities.

CARTER EXPRESS, INC. carter-express.com Takes care of employees, family-like culture, 10% of fleet drivers are female, women in leadership roles.

B. R. WILLIAMS TRUCKING, INC. brwilliams.com Female co-founder, women at all levels, flexible, family-oriented, professional development, advancement encouraged.

CARVANA carvana.com Home daily schedule, guaranteed salary, PTO, 100% paid medical insurance, paid maternity leave, gender diversity initiatives.

BENNETT INTERNATIONAL GROUP, LLC bennettig.com Family focused; Women in the Driver’s Seat program provides recognition, networking and camaraderie.

CENTERLINE DRIVERS centerlinedrivers.com Woman president and 60% female workforce, leadership programs for women, flexible schedules/remote options.

BIG M TRANSPORTATION bigm.com Treats employees like family, goes above and beyond to make each employee feel important.

CERTIFIED EXPRESS INC. cei-hwli.com Supports and promotes women in the industry; 27% of fleet drivers are female.

BOOSTER FUEL trybooster.com Emphasis on professional development and communication, convenient scheduling, employee ownership.

10 REDEFINING THE ROAD Edition 3 | 2020

CFI - CONTRACT FREIGHTERS, INC. cfidrive.com 14% of fleet drivers are women; SheDrives CFI campaign helps to honor and raise awareness of women in trucking.

CLEAN HARBORS cleanharbors.com Women employed at all levels of the company, serve as a guiding force for company.

CUMBERLAND INTERNATIONAL TRUCKS INC. cumberland-companies.com Family-owned company promotes diversity, teamwork, work/life balance, career development; women in leadership roles.

DAY & ROSS dayross.com Specific recruiting programs for women, professional development opportunities for female leaders.

DEDICATED SYSTEMS INC. dedsys.com Enrolls female drivers in WIT and hosts events to encourage women in trucking; attends career days at local schools.

DOT TRANSPORTATION, INC. drivefordot.com Prioritizes safety and welfare of employees, avoided layoffs and flexed to help employees during pandemic.

DUPRÉ LOGISTICS duprelogistics.com Family-oriented, employee recognition programs, safety focus, team-oriented, women in upper management.

DYNACRAFT, A PACCAR COMPANY dynacraftnet.com Women’s input is valued, equal pay and consideration for promotion, opportunities as part of PACCAR. EPES TRANSPORT SYSTEM, LLC epestransport.com Hires, retains and promotes women from all walks of life, takes pride in understanding and addressing women’s needs.

EROAD eroad.com Female leaders empower and encourage other women; celebrate International Women’s Day; female speakers and networking.

ESTES EXPRESS LINES estes-express.com Family-owned, everyone is helpful, wellmaintained facilities for drivers.

continued on page 12

US AutoLogistics is honored to be recognized as a

TOP COMPANY

Recently named by WIT’s

Driving change is the RIGHT thing to do.

Congratulations!

for women to work for in transportation.

cleanharbors.com

Trimac is proud and honored to once again be named one of the Top Companies for Women to Work for in Transportation.

2020 Top Company for Women to Work for in Transportation by WIT’s Redefining the Road.

Thank you to Women in Trucking, all the other companies on the list, and our own team of amazing women who are redefining the road!

Congratulations!

At FedEx Freight, we make it a priority to celebrate the value and diversity that women bring to our company and the LTL industry.

Visit www.fedex.careers.com/freight to learn more about current opportunities.

TRIMAC.COM www.WomenInTrucking.org 11

COVER STORY: Top Companies for Women

2020 TOP COMPANIES

IES

FEDEX FREIGHT fedex.com Champions women in leadership, Women’s Business Resource Team offers opportunities to grow professionally.

KENCO kencogroup.com Certified member of Women’s Business Enterprise National Council; women offer value in a variety of roles.

NAVAJO EXPRESS navajoexpress.com Listens to, accepts and acts upon ideas brought forth by women; career advancement opportunities.

FIFTH WHEEL FREIGHT fwf.com Diversity-focused recruiting strategy supports women in workplace, opportunities for skill expansion, advancement.

KENWORTH kenworth.com Nearly 22% of leadership roles held by women, diversity council and women’s association help women advance.

NFI INDUSTRIES nfiindustries.com Family-owned, flexible scheduling, professional development, recognition for female employees.

FRITO-LAY fritolay.com Multiple programs designed to help with coaching and professional development for female employees.

KNICHEL LOGISTICS knichellogistics.com Woman-owned, treats employees like family, nearly all divisions are led by women based on their proficiency.

ODYSSEY LOGISTICS & TECHNOLOGY odysseylogistics.com Over 55% female, including several senior leaders; competitive compensation, professional development.

GARNER TRUCKING garnertrucking.com Woman-owned with focus on increasing diversity, professional development, equal opportunities to advance.

LANDSTAR SYSTEM, INC. landstar.com Opportunity to grow with back-office support and scalable resources; reputation for safety, support and innovation.

OLD DOMINION FREIGHT LINE odfl.com Prioritizes safety, work/life balance – majority of drivers home each night, “promote from within” culture.

GULF RELAY LLC gulfrelay.com Culture where diversity and change are encouraged; specialized training, competitive pay, flexible schedules.

MATHESON TRUCKING mathesoninc.com Culture of respect and equality, work/life balance and opportunities for growth for women company-wide.

OMNITRACS, LLC omnitracs.com Committed to developing a diverse workforce, women in leadership, women’s employee resource group.

HERC RENTALS, INC. hercrentals.com Invests in training programs to help drivers to build their skills and stay safe; women’s resource group.

MAY TRUCKING COMPANY maytrucking.com Women in variety of positions – truck driving to senior management; competitive pay and benefits.

OTR CAPITAL, LLC otrcapital.com Growing number of female leaders, inclusive culture, mentorship program for women, robust compensation package.

J.B. HUNT TRANSPORT SERVICES, INC. jbhunt.com Focused on creating welcoming environment for women; women’s employee resource group has 850+ members.

MCLEOD SOFTWARE mcleodsoftware.com Female-friendly practices and policies for compensation, work-life balance, benefits and career opportunities.

PACCAR paccar.com Women’s networking and mentoring organizations and global diversity councils help to drive diversity and inclusion.

JF MORAN jfmoran.com Women-owned and operated, family-owned, career advancement opportunities, executive mentorship.

MICHELIN NORTH AMERICA michelinman.com Actively working toward 30% female management, invests in female-focused benefits and career development.

PACCAR PARTS paccarparts.com Champions diversity through professional development opportunities, mentorship programs, and community outreach.

JR KAYS TRUCKING INC. jrkaystrucking.com Certified minority women-owned business; encourages women to be at the wheel – in the truck and in the office.

NAPA TRANSPORTATION, INC. napatran.com Established policies protect and support female employees; 16% of drivers and 39% of office staff are women.

PALMER TRUCKS palmertrucks.com Women in decision-making/leadership positions – several trained and promoted from within, flexible schedules.

JX ENTERPRISES jxe.com Flexible schedules/telecommuting, paid maternity leave, tuition reimbursement, leadership trainee program.

NATIONAL CARRIERS, INC. nationalcarriers.com Values women in all job functions, seeks input from male and female drivers when purchasing equipment.

PEACH STATE TRUCK CENTERS peachstatetrucks.com Flexible work schedules, supportive and respectful culture, internal recognition and wellness programs.

12 REDEFINING THE ROAD Edition 3 | 2020

PENSKE TRANSPORTATION SOLUTIONS gopenske.com Inclusive environment; women’s initiatives provide development programs, networking, and mentorship opportunities.

RIVERSIDE TRANSPORT INC. riversidetransport.com Respectful culture where diversity is a priority; women in leadership roles; always supportive of women in trucking.

SUNSET TRANSPORT INC. sunsettrans.com Half of director- and senior -level leaders are female; growth opportunities, safe environment, industry-leading pay/benefits.

PETERBILT MOTORS COMPANY peterbilt.com Culture supportive of gender diversity, progressive in a traditionally maledominated field.

ROEHL TRANSPORT roehl.jobs Built on values like driver success, safety and teamwork; invests in employee’s professional and personal success.

TOTAL TRANSPORTATION OF MISSISSIPPI totalms.com Cares about all of their drivers, with emphasis on women drivers; well-maintained/safe equipment and facilities.

PGT TRUCKING, INC. pgttrucking.com Diverse leadership team, female trainers, focused on recruiting female drivers, advancement opportunities.

RPM rpmmoves.com Ensure all employees, including women, are given fair opportunities to grow and succeed; women’s Council.

TRAILER TRANSIT trailertransit.com Treats growing team of owner-operators with honesty, respect and fairness; encourages them to have fun.

PRIME INC. primeinc.com Highway Diamonds program, annual gala, highlight female associates and their success stories year-round.

RYDER SYSTEM, INC. ryder.com Female new hires up 28% YOY in Q1 2020; more women in leadership roles; Forbes “Best Employer for Women.”

TRANSFIX transfix.io 33% of C-suite are women, including CEO; women’s group promotes personal and professional development.

REEDTMS LOGISTICS, INC. reedtms.com Nearly 40% female, family-first mindset with programs to promote wellness, advancement, and growth for women.

SCHNEIDER schneider.com Supports family dynamics and work-life balance, opportunity for advancement, seeing more women in leadership.

TRANSPLACE transplace.com Core value: respect the individual; like having an extended family who believes “customer first, people always.”

RIHM FAMILY COMPANIES rihmfamilycompanies.com Women are embraced and valued, inspirational leader serves as role model, feels like family.

SUNRISE TRANSPORT INC. sunrisetransportinc.com Family values, flexibility (home daily), wellmaintained equipment, growth opportunity, industry-leading pay/benefits.

continued on page 14

2020 Top Company for Women to Work Women who Keep your World Turning

Amanda

Bridgette

Bonnie

Deb

Michelle

www.agt3pl.com

Lori

Angela Eliacostas

Rose

AGT Global Logistics

Sharon

@AGTGlobalLogistics

@AGTGlobal www.WomenInTrucking.org 13

COVER STORY: Top Companies for Women

2020 TOP COMPANIES

IES

TRANSPORT AMERICA transportamerica.com Five women on senior leadership team, culture promotes opportunity, actively working to improve trucking industry.

TRUCKSTOP.COM truckstop.com Flexible and supportive, extensive benefits – retirement matching, all-inclusive insurance, wellness program.

WALMART TRANSPORTATION walmart.com Reset 34 hours at home, awesome pay and benefits, community service encouraged, respect for the individual.

TRANSPORT SERVICES, INC. transportservices.com Diversity, flexibility, and work-life balance take priority. Focused on increasing number of female employees.

U.S. XPRESS usxpress.com Nearly 20% female workforce, including leadership roles; invests in career growth of employees and drivers.

WASTE MANAGEMENT wm.com A least 20% women in manager roles and above, stable company, generous benefits, career path planning, training.

TRIMAC TRANSPORTATION trimac.com Flexible schedules, highly ranked for safety, comprehensive benefits, leadership development opportunities for women.

US AUTOLOGISTICS usal.com Values-based culture promotes personal and professional growth; healthy work-life balance; great benefits.

WERNER ENTERPRISES werner.com Women’s Forum Employee Resource Group; emphasis on safety, teamwork, integrity, leadership and advancement.

TRIMBLE MAPS maps.trimble.com Women’s group, flexible working hours, private room for nursing mothers, paid maternity/ paternity leave.

VOLVO GROUP NORTH AMERICA volvogroup.com Programs designed specifically for female leaders; attractive pay, benefits and flexibility; mentoring and volunteerism.

YRC WORLDWIDE COMPANIES yrcw.com Creating community designed to foster relationships, enhance employee experience and prepare future leaders.

TRI-NATIONAL, INC. tri-nat.com Strong cultural values, respects women’s career accomplishments and accommodates their family needs.

TRINITY LOGISTICS, INC. trinitylogistics.com Majority of workforce and leadership team are women; pay and career opportunities based on merit.

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CONFERENCE & EXPO

November 12–13, 2020 REGISTER NOW! 14 REDEFINING THE ROAD Edition 3 | 2020

napatran.com | 800-332-0263

ADVERTISER SPOTLIGHT: YRC Worldwide

Pandemic Brings Unexpected Opportunities to Connect at YRC new label — essential workers, which meant navigating safety protocols while we kept working on site.

From owner-operators to national carriers, our teams showed up determined to keep each other safe and keep America moving forward — delivering essential items like PPE, medical equipment and other essential goods. It is inspiring and humbling to work in an industry of such dedicated, caring people.

In 2020, each of us embarked into the new decade with strategic plans in place, roadmaps for success. No one could have predicted the unexpected detours and roadblocks we would encounter, forcing all of us to navigate new paths and forge ahead into the unknown.

While some business owners faced shutdowns and strategized about how to adapt to COVID-19 safety protocols from their home offices, many of us found ourselves with a

There is no question 2020 forced us all to change the way we do business. As challenging as some of these changes have been, it has also shed light on something greater – we are in this together.

At YRC, we are learning as we go and finding new ways to connect, collaborate and appreciate one another. Video calls are a chance for much needed human interaction and create a space for innovating solutions. Our new

recognition program allows team members to recognize peers for going above and beyond, which strengthens relationships and reinforces our culture.

These actions and more have made our network with multiple service brands across North America feel more connected, more accessible, more like one.

There is a power in that oneness and trusting we are not alone. It gives us the confidence to believe we will get through 2020 and whatever lies ahead. We are in this together and driven to do the right thing for our teams, our customers and our communities. n

Tamara Jalving Vice President, Safety YRC Worldwide Companies

CONGRATULATIONS!

Recently named by WIT’s Redefining The Road.

Recently named by WIT’s Congratulations!

boyletransport.com

dayross.com www.WomenInTrucking.org 15

ADVERTISER SPOTLIGHT: Peach State Truck Centers

Company Culture Creates a Great Workplace for Women at Peach State Statistics show that companies that support women in the workplace tend to be more successful than their competitors because of the contributions, skills and diverse thinking these women bring to an organization. At Peach State, 20 percent of the employees are women, with an average tenure of more than seven years. These women hold a variety of roles from entry-level to senior management. And that’s in a male-dominated trucking industry.

Women have been influential contributors at Peach State Truck Centers since the company started in 1974. Peach State values their contributions, and the company culture has fostered empowerment and amplified female voices to great success over the years.

A company that fosters successful women has created a culture and environment where diversity in gender roles is a non-issue. Each female employee is a thread that is woven into the fabric of the organization and how the company functions. Women have the oppor-

tunity to step out of the confines of traditional thinking and take calculated risks. Rather than following a worn path, they feel empowered to create a new one.

Yahoo CEO Marissa Mayer has said, “If you push through that feeling of being scared; that feeling of taking risk, really amazing things can happen.” Part of being able to do that, is feeling supported by your leaders and your company’s culture. That’s what we have here at Peach State.

Great workplaces for women also consistently realize an employee’s potential and provide additional opportunities for success. Recent research shows that women want new challenges at work. The Salary Project ™ research also shows women are actively (or passively) searching for new job opportunities.

Although women in the workplace have made significant gains in the past six years, the 2020 annual Woman in the Workplace Study from McKinsey & Company and LeanIn.org shows that COVID-19 is threatening to erase those gains. The trucking industry will need to remain diligent and focused on supporting women and providing opportunities for growth. n

ARTUR EXPRESS is proud to be named a TOP COMPANY for women to work for in transportation for the second year in a row by the Women in Trucking Association.

16 REDEFINING THE ROAD Edition 3 | 2020

Rhonda Gauthreaux Marketing Director Peach State Truck Centers ArturExpress.com

Recently named by WIT's

REDEFINING THE ROAD

“I have been in this industry almost 40 years and at Peach State for 18. The combination of fast-paced growth (2 stores to 11), the large volume of transactions and the intensity of change over time can become overwhelming unless you are driven by a strong passion. My passion is to make a positive difference in the lives of others which aligns directly with the culture at Peach State. This passion has been fostered by great mentors who have supported my drive to be a positive influence on those who work for me, provide accurate and timely information and develop solutions that improve financial performance for the company and our customers. I have always felt valued in my role. After 18 years, I can honestly say, I have opportunities every day to leave a fingerprint on this organization as it continues to evolve.“

Carol Lane

Corporate Controller

ADVERTISER SPOTLIGHT: Truckstop.com

Truckstop.com Prioritizes Inclusivity and Diversity is still tremendous opportunity for growth and inclusion in our industry.

That’s why Truckstop.com is proud to be recognized by Women In Trucking (WIT) for the third year in a row as a Top Company for Women to Work For in Transportation.

According to the Wall Street Journal, the number of professional female truck drivers in the United States has risen 68 percent in the last ten years. Women are increasingly attracted to the profession because of the equal pay and the greater demand for truck drivers, but, as we look at the transportation and freight logistics industry more broadly, we see there

We have long supported WIT for the incredible work they do in our industry by encouraging the employment of women, promoting their accomplishments and contributions, and minimizing the obstacles they face in a traditionally male-dominated industry.

Since our founding more than 25 years ago, Truckstop.com has prioritized inclusivity and diversity. We recognize the incredible influence, contributions, skillsets and talent these women bring to the workplace and pride ourselves on creating an environment that provides equal opportunities for growth and leadership.

We pride ourselves on fostering a company culture that embraces our differences, utilizes our strengths, and recognizes the importance of work/life balance for every employee. It’s no surprise that a recent internal survey found “family” to be one of the primary descriptors of our company.

We are incredibly grateful for all the amazing women at Truckstop.com and throughout our industry. Thank you for your contributions, your hard work and for helping make a difference. n

Matt Stubbs Senior Manager, Public Relations Truckstop.com

Recently named by WIT’s Redefining The Road.

Congratulations!

Recently named by WIT’s Congratulations!

americancentral.com 18 REDEFINING THE ROAD Edition 3 | 2020

Truckstop.com is a proud supporter of Women in Trucking!

Women are bringing diversity into the transportation industry, and Truckstop.com is thrilled to be a part of it.

Michelle Hall Fast Forward LLC

Cheers to all the women out there leading the way and for the little girls that look up to them! www.WomenInTrucking.org 15

Text ADVERTISER SPOTLIGHT: Estes

Estes Encourages Women to Join Industry other efforts, we post our jobs to a variety of websites oriented toward obtaining diversity.

I am proud that our company makes a genuine effort to empower all employees to pursue opportunities for advancement.

You likely wouldn’t be shocked to read that the trucking industry is 90 percent male, but, if there’s one point I want to make, it’s that there is space for more women to come on board. There are many opportunities for a prosperous and rewarding career. It’s all about finding a company culture that understands that outcomes are improved when people with different viewpoints have a seat at the table.

Estes values a diverse workforce, and we affirmatively seek to hire women, minorities, veterans and individuals with disabilities. Among

In my 27 years at Estes Express Lines, I’ve seen this in practice throughout the organization every day. As Estes has grown tremendously over the past 89 years, it has never lost its family-owned mindset that views employees as its most important asset – providing them with the resources and support to grow professionally while still maintaining a healthy work-life balance.

One example of this is our in-house driver training program. While this is open to all employees, my female colleagues especially appreciate it because it allows them the opportunity to obtain their CDL license during their workday.

Similarly, I’m proud of the parental leave benefit

Recently named by WIT’s Congratulations!

nationalcarriers.com

22 REDEFINING 20 REDEFININGTHE THEROAD ROADEdition Edition3 3| 2020 | 2020

Estes offers. Too many women in the national workforce don’t feel supported when they take time to focus on their growing families.

Estes truly celebrates this special moment in its employees’ lives and supports them while they are on leave and as they transition back to work. We have also worked with our employees to support their need for leave due to schools and daycares being closed.

As a woman who has risen to the level of Vice President, I want to see more strong women join the ranks and make a mark on the industry.

And there’s a seat open next to us women at Estes. n

Tracy Hughes Vice President, Compliance, Benefits, & Spend Management Estes

Text

“I’ve been driving for 13 years, and this is a dream job for me.

I’ve heard lots of people who don’t think women are tough enough to be pick-up and delivery drivers, and I’m happy Estes gave me the opportunity to prove them all wrong.

This is one of the best companies for a parent to work for, or any woman.

I appreciate being able to make a good living, and also having a great balance with home life versus being out on the road.

I can keep up with my responsibilities as a mom and have time with my family.”

– LaWanda B., P&D Driver Estes Express Lines

LaWanda is The Strength of ESTES’ FAMILY-INSPIRED CULTURE

Family owned and run for nearly 90 years, Estes believes in supporting and inspiring each other every single day. And we also support a culture of safety. That starts by hiring drivers with top-notch driving skills — and continuously recognizing their performance. Many of our drivers like LaWanda are home every night and have flexible, family-friendly schedules. Competitive pay and benefits, exciting growth opportunities, and first-rate equipment come standard issue to all of our drivers.

LET’S EXPLORE THE POSSIBILITIES!

Visit Work4Estes.com to learn more about our career opportunities and apply online. Or, give us a call at 1-877-WRK4ESTES.

EOE, including disability/vets

Work4Estes.com www.WomenInTrucking.org 19 23 @GoTeamEstes www.WomenInTrucking.org

ADVERTISER SPOTLIGHT: PACCAR

Diversity Council Helps Create Inclusive Environment at PACCAR Parts and inclusion in the workplace and the local community.

With 1,700 employees worldwide, PACCAR Parts recognizes the importance of workplace diversity and inclusion and is committed to recruiting and retaining employees of different backgrounds.

In 2016, the company formed the PACCAR Parts Diversity Council to help cultivate an inclusive environment that fosters creativity, productivity and mutual respect. The council believes in empowering and engaging employees to embrace differences by creating opportunities for equitable growth.

The council organizes events that educate and celebrate people’s similarities and differences and identifies new ways to promote diversity

Over the past four years, the council has supported local communities by participating in the Special Olympics, Pride parades, and several diversity outreach and recruiting events. The group builds an inclusive culture by organizing educational TED Talk discussions, facilitating Unconscious Bias training and through hosting awareness events such as International Women’s Day, Black History Month, Lunar New Year and Hispanic Heritage Month.

”We are committed to promoting diversity and inclusion in our workplace,” says David Danforth, PACCAR Parts General Manager and PACCAR Vice President. “Through the PACCAR Parts Diversity Council and our team of managers, we are developing talent to increase diversity in leadership roles within our company.”

To learn more about PACCAR Parts, visit PACCARParts.com. n

In spring 2020, the council successfully converted in-person events to virtual gatherings, including hosting a virtual “Bring Your Child to Work Day” to engage with employees and their families while working from home and participating in a community-learning series “Unleashing Potential for All.”

Maegan Ortega Director of Human Resources PACCAR Parts

Congratulations... Again!

Two Years in a Row...Named a

2020 Top WomanOwned Business in Transportation by WIT’s Redefining The Road.

™

800.368.8789 www.powersourcetrans.com

™

22 REDEFINING THE ROAD Edition 3 | 2020

SUPERCHARGE YOUR CAREER AT TP TRUCKING TODAY For over 50 years, TP Trucking has provided quality opportunities and support for our drivers to keep their life on the road as pleasant and profitable as possible. Our culture and team is one of the main reasons TP Trucking’s turnover rate is less than 20%!

Contact us today to find out more.

Benefits our Company Drivers enjoy include:

• Sign-on bonus and excellent earning potential ($50k-$80k per year as driver) • Medical, dental, vision, LTD and 401(k) with paid holidays and vacation • Assigned dispatcher that works with you and your schedule, with many options for runs and home time • Kenworth fleet – all less than 5 year’s old with great amenities!

• Driver recognition program • Rider and pet policies available – bring your furry friends on the road!

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REMOVES WATER www.WomenInTrucking.org 23

FEATURE: Corporate Leaders Q&A

The View from the Top

Leadership in a Pandemic The coronavirus pandemic has tested the mettle of leaders around the world. To better understand the experience of executives in the transportation industry, Redefining the Road invited two of the finalists for the 2020 Influential Women in Trucking Award to share their perspective.

The daughter of a truck driver, wife of a truck driver, mother of a truck driver, and a driver herself, Crystal Anderson has more than 40 years’ experience in the transportation industry. Today, she co-owns Donald D. Anderson Jr. Trucking with her husband and is Owner and President of loss-consulting firm, CL Anderson Consulting, LLC. She also serves as the Executive Chairman of the Nebraska Trucking Association and Secretary of the Great Plains Chapter of the American Society of Safety Crystal Anderson Engineers (ASSE).

24 REDEFINING THE ROAD Edition 3 | 2020

Kristy Knichel began her career in the transportation industry straight out of high school, working in a variety of roles for a local third-party logistics company in order to understand the inner Kristy Knichel workings of a successful operation. In 2003, she founded Knichel Logistics with her father and siblings, and she took over as President in 2007. She currently serves as Intermodal Logistics Conference Chair on the Transportation Intermediaries Association (TIA) Board of Directors.

RTR: What steps have you taken to help your clients weather the challenges of the pandemic?

KK: We are doing our best to be flexible with customers as far as procuring equipment and navigating the challenges of capacity and peak season surcharges.

Communication is also vital. We need to ensure that our customers are not blindsided by changes that are occurring within the freight market, so we are communicating with them on a regular basis if their shipments may be impacted in any way.

CA: This is a whole new world for transportation. We’re working to build even stronger relationships with customers by acting as a real team member. We’re talking to them about the problems they’re facing, asking how we can help and working to provide services they need.

RTR: What are you doing to help navigate the current environment internally?

KK: Keeping lines of communication open is even more valuable now than it was prior to these new challenges. We’re holding company Zoom meetings to help ensure that everyone knows what we are planning, provide a snapshot of how the company is performing and give employees an opportunity to ask questions.

CA: I make sure I’m aware of what’s going on – watching the news, seeking information from regulatory agencies and other sources – and sharing that information with drivers. As a consultant, I advise my clients to do the same.

It’s also important to check in with drivers about what’s happening at customer sites.

For example, are gates closed? Do they have specific PPE requirements?

RTR: Are there any resources that have proved particularly valuable in this process?

KK: While we always utilized communication platforms such as Join Me and Slack, we are all becoming experts in almost every video-conferencing platform that is out there!

Who’s the next Influential Woman in Trucking?

Crystal Anderson and Kristy Knichel are two of six finalists for the Influential Woman in Trucking Award.

Presented by the Women In Trucking Association (WIT) and sponsor Freightliner Trucks, the award recognizes women in the trucking industry who make or influence key decisions, have a proven record of responsibility, and mentor and serve as a role model to other women.

This year’s finalists will participate in a panel discussion on Nov. 13, 2020, at the virtual Accelerate! Conference. The award winner will be announced following the session.

CA: We’re looking to organizations like Women In Trucking, state and local trucking associations, regulatory agencies, even insurance companies. We are all part of a great big team – all learning together, working together. We need to collaborate more. One hundred percent more.

RTR: What have you learned, to date, from managing through this crisis?

KK: You have to be nimble and agile. There was no playbook for this situation. In many cases, as we were receiving more information about this virus, we were reacting in the best way possible.

CA: It is important to be a team player and communicate. Everyone is going through similar things. We can learn from each others’ experiences. Rather than reinvent the wheel, we need to share the wheel.

RTR: With continued uncertainty ahead, what are your top priorities from a leadership perspective?

KK: I’ll continue to set and communicate the vision I have for the company and ensure that our team has the appropriate resources to achieve that.

CA: My first priorities are the health and safety of our team in conjunction with the financial stability of my organization and my customers’ organizations. Then, recognizing that the industry is going to grow, how do we prepare for and manage through these growth opportunities? We need to sit down and work with customers to make joint decisions on what will be needed. n

www.WomenInTrucking.org 25

FEATURE: Selling in a Pandemic

Selling in the New Normal More than half of industry professionals (52 percent) reported that the coronavirus pandemic has made their jobs more challenging, according to a survey conducted earlier this year by Women In Trucking (WIT).

What specific challenges are sales professionals facing? Redefining the Road recently connected with two sales executives who are WIT members to discuss the current sales environment (virtually, of course).

Forging Connections at TransForce Group “The biggest issue with COVID is how to connect with buyers,” explains Kimberly Castagnetta, Kimberly Executive Vice President, Castagnetta Marketing, at TransForce Group, who sells workforce solutions for motor carriers. “Transportation is a people’s business first. Our branch managers and recruiting

26 REDEFINING THE ROAD Edition 3 | 2020

teams have always interacted with customers face-to-face at yards, docks, et cetera. Today, they can’t get in.”

The need for social distancing and travel restrictions also has altered the look of sales presentations. “Previously, we would bring all our constituents together for an in-person presentation and outline our full value proposition,” Castagnetta says. “Now our sales presentations are more targeted – 30- to 45-minute virtual meetings with multiple individuals instead of a two-hour meeting with the whole buying group.”

This more fragmented approach makes it challenging to showcase the company’s integrated portfolio of solutions, she points out.

Castagnetta predicts that a more virtual sales process likely will be the new normal. “I think it’s here to stay,” she says. “We’re going to adjust and determine how we can best support our sales reps and our customers.”

Already the sales team has implemented virtual weekly sales huddles with small groups to provide coaching tips, share what’s working, etc.

They recently launched a video platform utilizing gamification to assist with lead generation and a sales training program which focuses on virtual delivery.

TransForce also has focused on a buyer persona approach and has partnered with an outside firm to conduct “voice-of-the-customer” research.

“Taking a much deeper dive with our core audience has helped us to better understand the value we bring to our customers, so we can maximize our scope of influence and expand into other sales workstreams within the same client,” Castagnetta explains.

The company has beefed up communication tools and adapted marketing content to be more effective via virtual delivery mechanisms.

They are also investing in autodialing technology to support outbound sales efforts.

hiccups seven out of 10 times, but we’ve made it work!”

The company has even transitioned to virtual pilot reviews. “Usually, we would fly people to our customer center in Virginia to inspect their new trucks, but now we’re unveiling them virtually,” she explains, noting that customers have responded positively to the video walkarounds.

One advantage of a more virtual sales process, Ameigh points out, is that customers generally

are able to schedule virtual meetings much more quickly than in person. As a result, deal cycles have been noticeably shorter in the past six months.

“Obviously, the pandemic has caused numerous challenges, but there actually have been a lot of positives to come out of it as well,” she says. “Everyone has tightened up, reset. We’re reevaluating how we’re doing things. We’re working smarter.” n

Finding ways to connect with prospective customers personally is a top priority. “We need to find ways to get the human touch back into the sales process,” she says.

Offering Greater Flexibility at Volvo Trucks “COVID definitely has been challenging,” says Christina Ameigh, Regional Vice President – Western US, Volvo Trucks North America. “It has changed the way we’re doing business. We had to reset quickly – find new ways of working, new sales tools,” she explains.

Christina Ameigh

Moving inventory between locations, extending uptime services through year-end, modifying payment structures, and offering flexible terms for trade-ins are just a few of the ways the company has tried to support customers that are struggling in the pandemic, Ameigh says.

“You have to be able to look at the whole situation and have empathy,” she says. “We need more creativity and flexibility than ever before.”

The sales process has changed as well. The sales team now uses a mix of virtual and face-to-face meetings.

“In the past, we would meet customers or dealers in more casual scenarios, such as business lunches or dinners. Today, we reserve in-person meetings for discussing critical issues,” Ameigh explains.

Like so many companies, Volvo Trucks has turned to Skype and video conferencing for much of its interactions with clients.

“Presenting can be tricky since we usually have three organizations involved – Volvo Trucks, the dealer and the customer,” Ameigh explains. “You run into firewall issues, bandwidth issues… There are probably technological www.WomenInTrucking.org 27

FEATURE: Accelerate! Virtual Conference

Live from a Laptop (or Mobile Device) Near You:

The 2020 Accelerate! Virtual Conference For the past five years, the Women In Trucking (WIT) Accelerate! Conference & Expo has broken new ground in the industry – drawing record crowds and earning rave reviews for covering top-of-mind issues in the transportation industry with a focus on gender diversity.

matters relating to federal transportation programs. She is a strong advocate for safety, and the importance of infrastructure and innovation in our nation’s economic competitiveness and growth. Her keynote address will touch on all of these topics.

They will share their stories and talk about why they love their jobs as well as the obstacles and challenges they face. The driver discussion will be led by Kellylynn McLaughlin, WIT Driver Ambassador and OTR Training Engineer and Driver for Schneider.

This year, the event promises to break new ground yet again. The 2020 conference is set to take place virtually, Nov. 12–13, 2020. Originally scheduled as an in-person event in Dallas, the conference moved online to protect the safety of all participants.

For more on Chao’s perspective, see her recent Q&A in Redefining the Road, Edition 2, 2020.

Breakout Session: Strength-Based Workplace in Age of Covid With the extraordinary disruptions, deaths and uncertainties, 2020 has tested the individual and collective wellbeing of Americans like nothing else in our lifetimes. This presentation

by Norman Winegar, Chief Clinical Officer of ESPYR, will help human resource managers create a workplace culture to support and develop resilience in women drivers.

A new, highly interactive format will offer attendees more than 40 educational sessions and panel discussions to choose from live or on demand. They will touch on critical transportation issues and perspectives of women in the industry. Following are just a few highlights: Keynote: Safety, Infrastructure, and Innovation in Transportation As U.S. Secretary of Transportation, Elaine Chao oversees the formulation of national transportation policy and advises the president on all

28 REDEFINING THE ROAD Edition 3 | 2020

General Session: Economic Snapshot and What to do Next COVID-19 has turned the business world upside down, significantly impacting business practices, customer demand, interest rates, investments, trade, tariffs and more. Economist Dr. Mary Kelly will explore what changes in the current economy mean for transportation businesses and professionals, how economic data can contribute to business growth and what companies can do to help their teams weather economic uncertainty.

Voice of the Driver Panel Professional drivers with private and for-hire fleets offer an inside look at life on the road.

In addition to presentations like these, conference attendees can participate in interactive peer-to-peer discussion groups and tour a virtual exhibition hall with industry vendors.

To learn more about the conference and register, visit womenintrucking.org/accelerate-conference. n

...WIT News Briefs....................

Text

VIRTUAL

CONFERENCE & EXPO

NOVEMBER 12-13, 2020

A Unique Event With A Critical Mission Learn from transportation, logistics, and supply chain professionals at the 2020 Virtual Accelerate!

Conference & Expo, sponsored by the Women In Trucking Association. This virtual experience will provide you with ideas on how intelligent business practices and gender diversity can have a positive strategic impact on your company’s success. It also will provide you with tips and empowerment to be your best self in your career.

Thank you to our sponsors!

PLATINUM

DIAMOND

RUBY

Register for the 2020 Accelerate! Virtual Conference & Expo at

womenintrucking.org/accelerate-conference

www.WomenInTrucking.org 31

...WIT News Briefs.................... #HERoes of the Highway

I Trucking Photo Contest Winners!

Caught on Camera: HERoes of the Highway Professional drivers have been unsung heroes during the COVID-19 pandemic — putting their health at risk and working long hours to deliver essential goods and supplies. Inspired by their heroic efforts, the theme of this year’s “I Trucking” photo contest was HERoes of the Highway.

Over 90 participants broke out their cameras and captured their favorite superheroes in front of their trucks. Women In Trucking (WIT) then invited industry professionals to vote for their top pick.

More than 8,000 votes were cast for the People’s Choice Winners. With over 1,300 votes, “Hero-like Strength” by Armour Transportation Systems Driver Susie De Ridder was the clear winner. Marcus Thompson’s entry featuring seven of Volvo’s professional truck builders came in second while Owner-Operator Ingrid Brown rounded out the top three with her self-portrait.

“At Volvo Trucks, we are so grateful and proud of every professional driver, the HERoes of the Highway, and our employees for their time and commitment to the industry during these

challenging times,” says Thompson. “Each of the over 500 women at our NRV manufacturing plant are dedicated to providing premier products to all of the HERoes of the Highway!”

In addition to the People’s Choice Awards, a panel of judges selected their favorite photos. Their top pick was “Rosie the Riveter” by J.B. Hunt’s Nancy Davis. Runners up include photos featuring cape-clad J.B. Hunt Driver Shunta Price and ReedTMS Logistics Driver Dawn Anstead.

JUDGES’ CHOICE | 1ST PLACE “Rosie the Riveter” Nancy Davis, J.B. Hunt

JUDGES’ CHOICE | 2ND PLACE “Crushing villains, delivering smiles!”

Featuring Driver Shunta Price, J.B. Hunt

PEOPLE’S CHOICE | 1ST PLACE “Hero-like Strength” Susie De Ridder, Armour Transportation Systems

PEOPLE’S CHOICE | 2ND PLACE “Seven of our truck-building HERoes representing the hundreds of women at Volvo Trucks NRV Plant, Dublin, VA.” Marcus Thompson, Volvo

30 REDEFINING THE ROAD Edition 3 | 2020

.

“Rain or shine or pandemic, people rely on truck drivers to keep our economy moving, and women play an important role in that,” Davis says. “Like the iconic and inspirational symbol Rosie the Riveter, we have the strength and tenacity to keep on truckin’!”

Sponsored by Hudson Insurance Group, the sixth annual “I Trucking” photo contest offered drivers and transportation professionals a fun and creative way to not only change the perception of trucking and truckers, but also showcase the pride they have to be a part of the industry. n

JUDGES’ CHOICE | 3RD PLACE “Not all HERoes wear capes ... or do they?”

Eileen Dabrowski, featuring Driver Dawn Anstead, ReedTMS Logistics

PEOPLE’S CHOICE | 3RD PLACE “Women on a Mission ‘Rona-19’” Ingrid Brown, Rollin’ B

www.WomenInTrucking.org 31 2020-1005 Glass Ceiling Ad-2/3 island.indd 1

10/5/20 11:56 AM

...WIT News Briefs.....................

New Index to Benchmark Diversity and Inclusion DIVERSITY

practices and recognize creative solutions in different areas.

INCLUSION

In a male-dominated industry, best practices in diversity and inclusion can be hard to find.

Women In Trucking is working to change that.

In November, the organization will launch the WIT Diversity & Inclusion Index, developed in partnership with online driver training provider CarriersEdge. The new initiative will take a deep dive into industry-wide efforts to create a more inclusive workplace for both driving and non-driving staff.

Industry fleets will be invited to participate in the program which will help to document diversity programs currently in use, share best

The program will benchmark diversity and inclusivity efforts enterprise-wide, from hiring to onboarding, management, coaching and leadership development. Interviews with company representatives and anonymous employee surveys will be used to capture program ideas and feedback on overall effectiveness.

“Women In Trucking has made great strides in improving the workplace experience for women, both on and off the road but there’s still more to do,” explains WIT President and CEO Ellen Voie. “This Index will help us to quantify where we are today with diversity and inclusivity efforts, provide a benchmark against which to measure our progress, and establish a set of proven steps to help on that journey.”

The Index is the culmination of a months-long effort from a task force led by WIT Vice President Debbie Sparks and comprised of WIT members

“

This Index will help us to quantify where we are today with diversity and inclusivity efforts, provide a benchmark against which to measure our progress, and establish a set of proven steps to help on that journey.”

­

WIT President and CEO, Ellen Voie

from both fleets and industry suppliers. The first edition will open for applications in March 2021, with results to be unveiled in Fall 2021.

The task force will provide more information at the virtual Accelerate! conference Nov. 12, 2020, from 1–2 p.m. Central time in a session titled “Taking Transportation Forward: The WIT Diversity & Inclusion Index.” Presenters will outline details of the program, the data collection process, and plans for sharing best practices, and provide helpful tips for improving diversity. n

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...WIT News Briefs.....................

Everyone Wins in Driver Wellness Competition Maintaining personal health on the road can be a challenge, but getting or staying healthy offers big advantages for professional drivers.

To support members’ health and wellbeing, Women In Trucking teamed up with Rolling Strong to offer the company’s driver wellness programs to WIT members.

The program includes a mobile app, access to CDL-specific health-and-wellness coaches and a nationwide network of health-related services, an active social network and more.

In addition, the organizations worked together to host the “Accelerate Your Health” National Wellness Competition this summer. The twomonth contest included a series of wellness challenges that encouraged participants to be more mindful of fitness, nutrition, sleep and hydration.

Participants earned points by tracking healthy activities on the Rolling Strong app and meeting with a personal coach each week. Prizes from sponsors Fitbit, AllTrails and Drivewyze helped to make the experience fun.

says WIT President and CEO Ellen Voie, who participated in the event. “We’re grateful to Rolling Strong and our sponsors for helping us all to focus on a healthy lifestyle.” n

Contest participants reported a variety of benefits, including weight loss, increased energy and improved mood.

“I learned a lot about myself and changed my attitude toward fitness,”

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1-833-837-6801 www.WomenInTrucking.org 33

...WIT News Briefs.....................

New Sponsored Content & Advertising Opportunities through WIT Many corporate members of Women In Trucking (WIT) find value in leveraging their membership to communicate key initiatives or messages to the unique audience of the association. Many look to engage members in various ways, while others simply want to tie their company brand to WIT’s mission. This year, WIT has created a number of new opportunities to enable companies to formally accomplish any of the above through sponsored content, advertising and integrated marketing opportunities.

“Last fall, we conducted an extensive communications audit to assess WIT members’ communication needs and preferences, gauge the effectiveness of current communication channels, and identify editorial topics of greatest interest in the future,” says Brian Everett, strategist for WIT. “Through this ‘voice of member’ research we learned that there were underutilized opportunities to help our members to communicate with each other while generating additional non-dues revenue to support WIT’s operations and mission.”

years

These opportunities include: • Advertising, sponsored content and thought leadership in the Redefining the Road magazine (published three times annually) and in the WIT eNews (published weekly) • Dedicated sponsored emails and sponsored content via social media channels • Whitepaper campaigns and lead generation packages • Thought leadership, exhibit and sponsor opportunities at the Accelerate! conference and at the Salute events.

“The mission of WIT is to encourage the employment of women in the trucking industry, to promote their accomplishments and to minimize the obstacles they face,” says Ellen Voie, WIT President and CEO. “These channels bring together a powerful community of professionals seeking to educate the market and encourage gender diversity. Combined, these

channels reach nearly 50,000 readers, followers, and WIT members. The opportunities we now bring to our members to communicate with this highly engaged audience is incredible.”

To download a full Media Kit, visit WomenInTrucking.org, and under the “Our Community” tab on the navigation bar click “Advertise” under “Newsroom.” n

Davis Express is a proud su pporter of WI Woman have T. seen their rol e become more to the trucking vital industry and the industry turn has bec in ome more dep endent on our and leadership. skills My dad has always encour me to think for age d myself. His unw avering suppo has taught me rt that I can ac hieve anything set out to ac I complish.

It’s been an honor to work at Davis Expre and I apprec ss iate the opport unity to work side-by-side with my dad Jimmy. Togeth we have built er a solid compan y for over 40 years.

Davis Express will continue to support WI because of its T support of the woman in this indust

-Kayla

ry.

Simply put, Davis Express is .

Now looking for Drivers.

36 REDEFINING 34 REDEFININGTHE THEROAD ROADEdition Edition3 3| 2020 | 2020

(844) 828-5079 drivedavis.com

Davis Express, Inc. Starke, FL

....WIT News Briefs.....................

WIT Foundation Announces Winner of New Scholarship

Earlier this year, the WIT Foundation created a new scholarship to recognize emerging leaders in the trucking industry from the state of Rhode Island.

Sponsored by the Rhode Island Trucking Association, the WIT Foundation’s RITA Lena Daly Scholarship honors the legacy of the first female to serve as a state trucking association’s executive director. The scholarship will be offered twice a year.

back to her community and family business, Petrodriver Transportation.

“Congratulations to Morgan on winning the inaugural Lena Daly scholarship,” says Gail Wearsch, WIT Foundation Chair and Vice President of TravelCenters of America. “We’re thrilled to partner with RITA to provide educational support for exceptional women like Morgan in the industry today.” n

In September, the WIT Foundation announced the first award recipient: Morgan Caldarone.

Currently attending New England Law | Boston, she is pursuing a career in the field of trucking law. Caldarone hopes to use her degree to give

The WIT Foundation wishes to thank all donors for their support this year. Now more than ever, contributions are essential to help make dreams come true for women pursuing careers in the trucking industry.

To learn more and support the foundation, visit WomenInTruckingFoundation.org.

DRIVE & THRIVE We are seeking talented drivers to join our family.

Be home at night with your family

Congratulations to 2020 Scholarship Winners!

Paid time off and other excellent benefits Earn competitive pay

WIT Foundation Scholarship DRIVING Corrie Cook Deborah Conley Jennifer Johannsen Angelena Mitchell Vivian Mooers Ytterbium Spalding

Now More Than Ever

We are an equal opportunity employer.

Apply today at: pfgc.com/careers.

©2020 Performance Foodservice

RITA WIT Foundation Lena Daly Scholarship LEADERSHIP Morgan Caldarone Ryder WIT Foundation Scholarship DRIVING Natasha Broome Gail Terry TECHNICAL Abigail Foyl Laina Stashek

www.WomenInTrucking.org www.WomenInTrucking.org 35 37

THANKS TO WOMEN IN TRUCKING PARTNERS: GOLD

Mark your calendar for these events!

Redefining the Road BUYER’S GUIDE

NOVEMBER 9–12 MCIEF Annual Conference Virtual

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NOVEMBER 12–13 Accelerate! Conference and Expo Virtual NOVEMBER 19 DRI Trucking Law Seminar Virtual NOVEMBER 20-21 NASTC Conference Nashville, TN NOVEMBER 20 PACCAR Women’s Conference Virtual DECEMBER 18 FASTPORT Transition Driving For Excellence Award Washington DC JANUARY 23–26 Truckload Carriers Assn. Conference Nashville, TN MARCH 25–27 Mid-America Trucking Show Louisville, KY

WIT ON THE AIR at SiriusXM 146 WOMEN IN TRUCKING SHOW WITH ELLEN VOIE

Saturdays at 11a.m. Eastern

SILVER

DAVE NEMO SHOW WITH ELLEN VOIE

Mondays (Eastern time)

Next up: Nov. 9, Dec. 14, Jan. 11, Feb. 8, Mar. 8.

BRONZE Bendix Commercial Vehicle Systems LLC Frito-Lay TVC Pro-Driver WCA Waste Corporation 36 REDEFINING THE ROAD Edition 3 | 2020

American Central Transport...............18 AGT..............................................................13 Artur Express............................................16 Big M...........................................................18 Boyle Transport.......................................15 Clean Harbors..................................... 7, 11 Dart..............................................................32 Davis Express...........................................34 Day & Ross.................................................15 Estes............................................................21 Expediter...................................................31 FedEx Freight...........................................11 Gully............................................................35 Howes.........................................................23 Landstar....................................................... 7 NAPA...........................................................14 NASTC.........................................................16 National Carriers.....................................20 Onspot........................................................32 PACCAR PARTS....................................... C3 Peach State Truck Centers..................17 Performance Foodservice...................35 Peterbilt............................................. C1, 20 PetroChoice..............................................27 Powersource Transportation.............22 Schneider.................................................... 9 TA-Petro....................................................... 1 TP Trucking...............................................23 Trimac..................................................11, 33 Tri-National Inc. - TNI............................... 5 Truckstop.com.........................................19 US AutoLogistics.....................................11 Velocity Truck Centers..........................25 Walmart.................................................... C4 YRC Worldwide......................................... 2 For a full list of WIT Corporate Members, visit WomenInTrucking.org

Reach Qualified Buyers.

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For more information, contact: Carleen Herndon: 615-696-1870 or Carleen@WomenInTrucking.org

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“

The best thing about working for Walmart is the pride that I feel being part of this elite group of drivers.

Walmart drivers are the most respected drivers on our roadways.

When I began my driving career, it was my dream to someday drive for Walmart. Fulfilling my dream and driving for Walmart is one of my greatest accomplishments!”

– April Coolidge

Walmart understands the value of professional women behind the wheel which is why we offer strong driving careers with Walmart’s private fleet, one of the largest in the world. As a gold partner of Women in Trucking, Walmart has everything you want in a truck driving career – apply today!

Walmart offers: • 100% no-touch freight • Home time every week w/regular work schedule • Immediate 401K + medical and dental benefits • 300-mile average length-of-haul • Up to 21 days’ PTO in first year • Your safety is a priority wherever you are!

If you’re looking for a career home where you’re appreciated and supported, this is that place!

Apply at Drive4Walmart.com.