MAC MEMBERSHIP
MEMBER SPOTLIGHT: Zach Bodine CD: In a sentence or two, tell the MAC about yourself. ZB: I am the Director of the CRM practice at XTIVIA. We provide software consulting services to several businesses in the greater St. Louis, the state of Missouri and across the country. I am very fortunate to have a wonderful wife, Katie, and two daughters: Taylor and Parker. CD: What activities are you involved in at the Club? ZB: I enjoy utilizing the fitness center and spinning classes, as well as attending many of the fun events around the Club. My daughter, Taylor, was on the swim team this past summer, and we just signed her up for golf lessons for the fall. Our family loves utilizing the MAC West facilities, as they are very family- friendly. CD: What are your three favorite Club events and why? ZB: Father-Daughter is a lot of fun. That’s the first formal dance I attended with my daughter. My father-in-law, Mark, is a Member as well, so my wife attended with him. It was a family event, and we had a blast. I also attended the Hockley Night at the Downtown Clubhouse where they brought in all the STL NHL players who were drafted in the 2016 class. That was a great experience. CD: Tell us some of your favorite memories at the Club. ZB: I have hosted a couple of work parties at the West 1903 bar and patio. It’s a great venue and our team members really enjoyed it. The staff did a great job of making everyone feel accommodated. Also, watching Taylor graduate from her Puffin swim school was a ton of fun. CD: Why did you join the MAC? ZB: My family and I recently moved to Des Peres, and the MAC checked a lot of boxes for us. It has a gym, is very close to our home, and is family-friendly. In addition, It has been good for networking and hosting business events, and I often enjoy working out of the MAC West business suites. Also, my wife’s family are long-time Members as well, and they are fond of the Club. 12 F CHERRY DIAMOND
CD: Tell us about your career. MS: I began at Wells Fargo Advisors, running a CRM solution called Salesforce. I attended [Salesforce] conferences and was amazed at how innovative their product was. Then, I joined Enterprise Fleet Management and, later, a local healthcare company. That brought me to XTIVIA, where I recently celebrated my third anniversary. CD: Tell us about what do you do within the company. ZB: My predecessor, MAC Member, and all-around great guy, Sean Mohan, was retiring and was looking for someone to take over the ship. I was brought on board to manage XTIVIA’s Salesforce customers and grow our presence. In year one, our Salesforce customer base nearly doubled, and it has really taken over as the primary CRM our team supports. Once Mohan retired, I slid into his Director role, running the entire CRM practice. For those that don’t know, CRM stands for Customer Relationship Management. A CRM software solution provides a central place for businesses to store customer and prospect data, track customer interactions, and share this information internally with colleagues. It allows businesses to manage relationships with customers helping their business grow. CD: What are some of your favorite accomplishments at XTIVIA? ZB: I know it sounds cliché, but I really enjoy helping our clients achieve success. Purchasing a CRM solution can be a scary and costly endeavor, and customers need partners they can trust to guide them through the process, implementing the technology correctly, catering to their unique business requirements and providing them experience and guidance along the way. Our clients are rarely one-time projects. We take the time to understand their business, and they allow us to support them for many years beyond implementation is completed. That’s a testament to how much our customers trust us and value the service we provide. CD: What does your life outside of the Club and XTIVIA look like? ZB: I love playing outside with my kids and teaching my daughter, Taylor, how to play soccer. I enjoy playing golf with friends and family, taking advantage of the golf package MAC provides, playing at Glen Echo and Bogey Hills. I have spent time volunteering with Youth In Need. There are lots of great charities you can donate money to, but actually sitting down with the children and spending time with them is truly rewarding. CD: Is there anything else that you’d like to share with the Club? ZB: I recently attained my MBA from Washington University in St. Louis. This fall I am looking forward to joining WashU’s Elliot Society so I can help make a bigger impact in our community. F
