IDSwest 2012 Prospectus

INTERIOR DESIGN SHOW WEST SEPTEMBER 27 TO 30.2012 VANCOUVER

DESIGN +ART +ARCHITECTURE

DESIGN + ART + ARCHITECTURE Suppliers and manufacturers are taking note; IDSwest is helping to put Vancouver on the minds of players from around the design world.

The addition of the AUDI VIP program, and continued effort to attract international design icons as presenters is demonstrating the growth this event has achieved since inception in 2005.

Nancy Bendtsen Owner, Inform Interiors

ALL ONSITE IMAGES FROM IDSWEST 2011. ABOVE: INFORM INTERIORS, COVER: MOLO, BACK: MONTAUK

DESIGN + ART + ARCHITECTURE

Overview.

IDSwest is the largest contemporary design show on the West Coast showcasing leading international, North American, national and regional brands while staying true to a distinct West Coast Style.

Taking place at the Vancouver Convention Centre West, IDSwest provides a remarkable opportunity to connect brands with designers, architects and a well-versed, design savvy audience. Featuring over 250 leading designers, firms, retailers, manufacturers and media, IDSwest is the Western hub connecting a design hungry audience with the most exciting products both locally and globally. IDSwest is a celebration of design and a not to be missed business opportunity.

INFORM TOM DIXON PUB

DESIGN + ART + ARCHITECTURE

2012.

Opening Night

In 2012 IDSwest will occupy 138,000 sqft, resulting in a 30% increase in available booth space, play host to over 5 new feature displays and present international design icons and North American television design celebrities.

Thursday September 27 Vancouver’s design party of the year kicks off the IDSwest event in true style. From the media party to dj’s pumping hot beats, and models pushing fashion to the extreme, IDSwest proves design is a fantastic foundation for a killer party!

Only IDSwest can deliver 30,000 discerning and informed clientele looking for the latest products and services for their home or next project.

Trade Access Friday September 28 IDSwest hosts 5,000+ design professionals working in the industry. Meet them, network and gain valuable feedback from your next client. Trade attendees are accredited to attend free of charge during trade day.

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Consumer Times Friday September 28 Saturday September 29 Sunday September 30

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1. INFORM INTERIORS, 2. OPENING NIGHT AT IDSWEST, 3. IKEA

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Meet face to face with 25,000+ avid design enthusiasts who may not see your products or services anywhere else.

DESIGN + ART + ARCHITECTURE

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1. CHRISTIAN WOO, 2. COLLABORATION, 3. INFORM INTERIORS, 4. STICKS + STONES FURNITURE, 5. 18 KARAT, 6. IACOLI & MCALLISTER, 7. JUDSON BEAUMONT STRAIGHT LINE DESIGNS

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MARKET COVERAGE

Extend Your Reach.

IDSwest provides the only premium platform in Western North America to reach the who’s who of the design community and an audience of informed, qualified and knowledgeable consumers.

If your brand is missing, you are missing out.

. Benefit from a half million dollar advertising campaign and seven year track record for delivering a quality experience by connecting attendees with a diverse range of quality design.

. Tell your stories and build brand awareness in an interactive, face-to-face environment.

. Engage both existing and new clients/consumers. See results.

Sell directly from the show floor, invite them to your retail space or workshop, or track valuable leads and connections.

. Prove value to your organization 1

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1. GE MONOGRAM/FONTILE, 2. BRENT COMBER ORIGINALS, 3. PARLIAMENT, 4. IDSWEST AUDI VIP LOUNGE

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by participating in an event that allows your organization to grow and increase sales.

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A strategic mix of trade only and consumer access ensures that your business gains exposure to 30,000 qualified attendees.

IDSwest is an edited event.

Participation is open to businesses that represent, promote or sell a design product or service. IDSwest reviews each application for design integrity and quality. All booth designs are reviewed to ensure consistency with the overall caliber and direction of the event.

Application available at idswest.com/application

The Tom Dixon Bar by Inform Interiors was a great success at IDSwest 2011. The bar brought the brand to life and we consider ourselves very fortunate to have such a talented partner in Inform Interiors and to have the ongoing support of the IDSwest show.

Melissa Corfield Managing Director, Tom Dixon

DETAIL: INFORM TOM DIXON PUB

MARKET COVERAGE

Align Your Brand.

EXPERIENCE DESIGN

Innovative Features Pushing the boundaries of creativity and design concepts, IDSwest produces interactive, engaging feature displays covering design, art and architecture.

Partnering with key industry players and media, features are intended to showcase leading edge and prototypical design trends and innovation.

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2 1. L41, 2. DETAIL: TOM DIXON PUB, 3. DESIGN FOR SAIL

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SPEAKERS

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Speakers Programming From international design icons to North American television personalities and local design stars, the IDSwest stage comes to life with the stories and personalities behind design.

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Past Speakers – 1. Ross Lovegrove, 2. Karim Rashid, Barbara Barry, Tobias Wong, Jeffery Bernett, Eames Dimetrios, Lawrence Scarpa, Niels Bendtsen, Steve Nobel, Omer Arbel, 3. Sarah Richardson, Tommy Smythe, Lynda Reeves, 4. Suzanne Dimma, Kelly Deck, Brent Comber, Judson Beaumont, Molo Design, and dozens of other industry leaders.

AUDIENCE

Consumers.

It’s impossible to overlook consumers spending potential. Over 25,000 well-heeled consumers attend IDSwest looking for quality, diversity and top line products.

Design Professionals.

IDSwest targets and delivers Western design professionals looking to source products and services for their current and future projects. This group consists of interior designers, architects, product specifiers, restaurant designers, furniture and industrial designers, professional decorators, retailers, builders and developers.

5000+

40%

31%

registered trade attendees

of attendees are senior management (president, CEO, owner)

of attendees were sourcing products for current projects and / or clients

Demographic data collected via a combination of onsite one-on-one interviews and online survey results.

25,000+ avid design enthusiasts 73% own their home 30% own a 2nd and / or vacation home 94% said they will return next year.

50.5% earn over 100K per year 18.6% of those earn over 150K 55% purchased directly at the show or will make a purchase within 3 months of the show

AUDIENCE

I'm always surprised how many new clients we welcome to Livingspace as a result of IDSwest. Each year the show steps it up with an incredible line of speakers such as Ross Lovegrove this year and Karim Rashid last.

Looking forward to 2012!

Ross Bonetti Owner, Livingspace

LIVINGSPACE LOUNGE

MEET YOUR NEXT CLIENT

Make our clients your clients.

VIP Program

IDSwest is a design experience delivering an opportunity for attendees to immerse themselves in all that leading design has to offer.

In 2011 the inaugural VIP program (the AUDI VIP Program) was launched at IDSwest to rave reviews. Encompassing studio tours, parties, meet and greets and a beautiful VIP lounge, the program ensured that event VIP's were treated to a premium design experience.

This event has the energy and ability to educate and elevate expectations in Vancouver.

Todd MacAllen lead designer / director molo 1 1. IDSWEST AUDI VIP LOUNGE, 2. AUDI A6, 3. DETAIL: AUDI A6

Sponsorship

Via a multi platform media buy and partnerships with target publications, IDSwest delivers a campaign valued at over half a million dollars. The event stays fresh and taps into the pulse of the design community through a strategic social media campaign ensuring direct and personal connections with a targeted audience.

Brand alignment is the key.

Whether you are simply looking for an increased presence to add value to your exhibit, or you want a complete turnkey activation, we will custom tailor a package to meet your needs.

DESIGN PROFESSIONALS

Marketing.

For further information please contact Jason Heard jason@idswest.com 604.730.2060

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1. IDSWEST STAGE, 2. DESIGN LIVES WITH BARBARA HULANICKI, 3. DESIGN LIVES WITH JEREMY COLE, 4. AZURE, 5. LADIES AND GENTLEMEN STUDIO

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ARCHITECTURE

FUTURE MASTERS 1136

LOUNGE

834

1236

1336

934

BAR

LOUNGE

PARTICIPATION + SPONSORSHIP

STAGE

EXHIBIT STUDIO NORTH ENTRANCE

Application available at idswest.com/application

From locally sourced to internationally designed; large multinational or independent studios; retailer or distributor; interior designer or builder; if you design, manufacture, or prototype, you need to be here!

IDSwest provides a cost effective opportunity to help you connect, promote and sell.

Exhibit investment is $22.75/sq ft plus applicable taxes. Corner charges are $300 per corner. Exhibitors are responsible for the design and construction (including walls, lighting and flooring), electrical, transportation and removal of their booth.

Blended rates for Buildex 2012 participants available. Contact trish@idswest.com

IDSwest served as our launch pad into the Western Canadian market and we were overwhelmed with the response. IDSwest provided us with access to a high caliber audience of both professionals and consumers.

We are already booked for 2012...in double the size!

Peter McCutcheon Principal, Resource Furniture BC Ltd.

Limited space and opportunities are available.

Make the business decision that will result in new business.

Sales Manager Trish Almeida trish@idswest.com 604.730.2031 Show Director Jason Heard jason@idswest.com 604.730.2060 Event Manager Sarah Close-Humayun sarah@idswest.com 604.730.2064 Event Coordinator Leonie Hoerster leonie@idswest.com 604.730.2037 MMPI Vancouver 510 – 1185 West Georgia Street, Vancouver BC, Canada V6E 4E6

CONTACT

Investment.

IDSwest idswest.com

MMPI is the world’s leading owner and operator of showroom buildings and trade show facilities, bringing buyers and sellers together in more than 300 market events, trade and consumer shows and conferences each year. IDSwest is a sister show to some of the world’s finest events including IDS (Toronto), BUILDEX Vancouver, Neocon Chicago, IIDEX Neocon, Construct Canada, One of a Kind Shows, Art Toronto, Architectural Digest Home Design Show, Volta NY, Volta Basel, and The Armory Show (New York). For more information, visit mmpicanada.com.