• FEATURE
10 Minutes With Elle Wilson 2023 ABIA Hall Of Fame Inductee By Louise May
Elle Wilson is Co-Founder and CEO of TrueBrow™ and Elle Wilson Enterprises. Her journey in the beauty industry started some four decades ago but shifted towards female empowerment in 1997 when, in her early thirties she experienced a number of profound unexpected awakenings.
So, she embraced the challenge to pivot her career into empowering women dealing with issues of modern life. It proved to be a profoundly rewarding time of her life. Some four years later, Elle returned to the beauty industry where she created the TrueBrow™ System, a method rooted in the art of brow design and repair. Over the past twelve years, Elle’s business strategy expanded globally, focusing on education and guidance for beauty professionals and entrepreneurs to help unlock their inner potential, for both their personal and business success.
about constant change and profound realisation. It’s a magical adventure when you understand it.
Beauty Biz Editor Louise May recently chatted with Elle Wilson about being inducted to the Australian Beauty Industry Hall of Fame and her Industry journey.
Another significant challenge was introducing the TrueBrow™ System to the beauty industry, for it was an innovative, if not disruptive concept and like all new ideas faced some skepticism and resistance. It was not unlike the struggles of countless other pioneers in various fields of endeavor, whose groundbreaking ideas were initially met with doubt and disbelief. However, armed with an unfaltering faith, after twelve years of consistent effort in showcasing transformative results, the TrueBrow™ System demonstrated what next-level brow skill can achieve and showed how taking the risk with non-essential, invasive brow treatments is mostly unnecessary. Proof that when we truly believe in something that is pure and good, we must never exploit it. Staying true to the core is where the real success lies.
What inspired you to pursue a career in the beauty industry?
I often joke about ‘divine intervention’ because surprisingly, I wasn’t initially drawn to beauty until an intuitive sister encouraged me to pursue a Beauty Diploma. My fulfilling connection with women has flourished ever since.
How does it feel to be inducted into the Australian Beauty Industry Hall of Fame?
Acknowledgement from my peers is incredibly uplifting as it symbolises broad recognition of the impact of my life’s work and has allowed me to reach into the lives of the women who have since approached me for mentoring or to specialise in TrueBrow™. I am so grateful.
What does this recognition mean to you personally and professionally?
Professionally, it acknowledges the impact of my core values of authenticity and integrity, from which I have never strayed. Personally, it represents a journey of internal awakenings and realisations that have shaped who I am today. We never really arrive. There is no destination. Life is
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What challenges have you faced along the way? And how did you overcome them?
Most of my challenges were internal, for it’s been an ongoing journey of aligning my inner growth with my external vision. I’ve learned that desire and aspiration don’t automatically lead to manifestation. This misunderstanding often leads to great disappointment and frustration in the entrepreneurial world.
How have you seen the beauty industry evolve over the years? We all experience information overload, which may cloud the beauty consumer’s perception of the value of skilled beauty professionals. Despite the presence of many dedicated experts, to maintain our vital role, the need for highly skilled and appropriately qualified professionals is now greater than ever. Our community must refocus on advancing our skills and on providing genuine client care.
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