Beauty Biz Year 17 Issue 1 by mochagroup

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BE AUT Y BIZ YE AR 17 ISSUE 1

COVER STORY

Year 17 Issue 01

• COVER STORY

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MORE INFO

CONTENTS. ON THE COVER

REGULARS

08 Editors Note 24-25 Industry News 54 Beauty Shop 56 Dateline Imports

FEATURE

pro.dermalogica.com.au

10-13 Spotlight on Katherine McCann By Louise May 14 10 Minutes with Elle Wilson By Louise May 16-18 A Legacy of Beauty By Louise May 20 The Skin Coaches Triumph By Louise May 22 Elly Lukas’ 69th Graduation and 70th Anniversary 26-29 Circadia Australia’s Triumph By Louise May 30 Meet the Beauty Squad ’23 – Chelsea Holmes

DERMAL

34 Glass Skin: Hot Trend or Just Too Much By Alanna Douglas 36 Exploring the Marvels of Exosomes By Gay Wardle 38 Navigating Aesthetic Education and Device Partnership Choices in 2024 40 New Year, New Opportunities By James Vivian

PRODUCT PROFILE

42 New Year? Achieve a New Level of Success Powered by Synergy

BEAUTY

44-47 A Look into the World of Jabbas Makeup 48 It’s Easy being Green by Will Fennell

BLOG SPOT

50 Paving the Profitable Path to a Better World By Paul Frasca 51 2024 Trends By Michael Q. Pugliese 52 Beyond Quick Fixes By Elle Wilson 53 Avoiding Burnout As A Salon Owner By Daniela Boerma

22 34

BUSINESS

58 Going for Goals By Robyn McAlpine 60 Unleash Your Personal Power, Not Another Stratergy By Rebecca Miller 62 3 Key Leadership Lessons I Learnt from Hanging Out with President Obama for the Day By Gry Tømte 64 Where do I Start to Negotiate a Market Rent with the Landlord By Kelly Cunningham 65 Bums on Seats By Jay Chapman

MARKETING

66 One-Day System to Slay Your 2024 Marketing By Digital Health Co 68 Engaging Hearts, Not Just Screens By Rachel Medlock 69 How on Earth do we Read Our Clients Minds By Sarah Garner 70 Social Media Isn’t A Dirty Word By Kayla Zigic 72 Generated Content for your Beauty Business on Social Media By Angela Dickson

WELLNESS

74 A Positive Mindset for 2024 and Beyond By Angeli Marie Shaw 75 Embracing Confidence with Courage By Nicola Le Lievre

dermalogica PRO

ON THE COVER

32 Offering comprehensive options to safely target hyperpigmentation by dermalogica PRO

EDITORS NOTE. PUBLISHER

Linda Woodhead linda@mochagroup.com.au

GENERAL MANAGER

Jarred Stedman jarred@mochagroup.com.au

EDITOR IN CHIEF

Louise May louise@mochagroup.com.au

ADVERTISING MANAGER Nina Barbara nina@mochagroup.com.au

ART DIRECTOR

Kellie Woodhead kellie@mochagroup.com.au

ADMINISTRATION

Jess Richmond jess@mochagroup.com.au

CONTRIBUTORS Louise May Gay Wardle Alanna Douglas By James Vivian Chereine Waddell Paul Frasca Rebecca Miller Elle Wilson Angeli Marie Shaw Chrissy Alger Robyn McAlpine Gry Tømte Nicola Le Lievre Daniela Boerma Angela Sanchez Sarah Garner Kayla Zigic Kara Lehmann

OFFICE

PO BOX 252 Helensvale Plaza Qld 4212 P: 07 5580 5155 mail@mochagroup.com.au www.mochagroup.com.au

DISTRIBUTION

Australia Post - Print Post 100005498

PRINTING Printcraft

PUBLISHED BY mochagroup

PUBLISHERS OF

HAIR BIZ, Beauty Biz & Barber Shop Beauty Biz is published six times a year by mocha publishing ABN 65 091 846 189 No Part of the publication may be reproduced in any manner or form without written permission. Beauty Biz does not accept responsibility for unsolicited manuscripts, transparencies, original artwork or other material. The views expressed in Beauty Biz are not necessarily those of the publisher. No responsibility will be accepted if the publication is delayed or prevented by factors beyong the control of the publisher. No responsibility will be accepted for errors in copy, or for any loss arising from the failure of an advertisement or any part thereof to appear. © 2024 mocha group All rights reserved.

Welcome to the first issue of Beauty Biz for 2024! I’m thrilled to kick off the year with an abundance of exciting news, stories, and insights from the Australian beauty industry. The countdown to the Beauty Squad House has begun, and I can hardly contain my excitement! Taking place on the stunning Gold Coast in Queensland from the 10th to the 13th of February, this event is set to be a game-changer for our 4 lucky winners. The Australian Beauty Squad competition, dedicated to beauty therapists, dermal clinicians, and salon owners aged 35 and under, promises an unforgettable experience. Four lucky winners not only enjoy a host of prizes but also a stay in the illustrious BEAUTY SQUAD House, where industry icons and mentors will make their journey and time in the house, truly unforgettable. Stay tuned for a detailed highlight of the Beauty Squad House in our next issue, which will be Issue 2 of 2024! In this issue, we are proud to feature our cover story on Dermalogica, alongside some of the outstanding businesses that shone at the 2023 Australian Beauty Industry Awards. Congratulations to Circadia, the winner of Best Business Performance (nonsalon), and Katherine McCann, the Best Cosmetic Tattooist. We also showcase Chelsea Holmes, one of the four winners of the 2023 Beauty Squad, and spend 10 minutes with the esteemed ABIA Hall of Fame recipient, Elle Wilson. Additionally, we chat with Reegyn from The Skin Coaches about their 2023 ABIA Win for Best Salon Training and feature ABIA Educator ‘Organisation’ of the Year - The French Beauty Academy.

Explore highlights from the 2023 Elly Lukas Beauty Therapy College Graduation and the Elly Lukas 70th Anniversary weekend on Hayman Island. Meet the multi-award-winning MUA, Brooke Clarke, and delve into a wealth of business advice, tips, and tricks from our experts in business, social media, mindset, and leasing, plus more! For all your salon, spa, or clinic needs, Beauty Biz Magazine is your go-to resource. Each contributor’s contact details, and social media names are provided at the bottom of their articles, ensuring you can reach out for any additional assistance. And, as the year unfolds, don’t forget to mark your calendar for the 2024 ABIA and BEAUTY SQUAD. Entries are open now, with the deadline set for 03/06/24. Finalists will be announced on 15/07/24, and the Gala Night is scheduled for 25/08/24 on the final night of Beauty Expo in Sydney at The Star! As you dive into the pages of this magazine, I encourage you to prioritise self-care. Remember to be kind to yourself and pursue your goals with passion. I hope you find inspiration, knowledge, and joy within these pages. Wishing you a year filled with achievements, selflove, and endless possibilities. Love & Hugs, Louise May x Editor - Beauty Biz Magazine Editor in Chief for Mocha Group www.mochagroup.com.au louise@mochagroup.com.au @mochabeautyaustralia @louisemay_hairbeautybarber

IMPORTA NT D ATE S FOR

ABI A + BEAUTY SQUAD

ENTRY DEADL I NE 3 RD JUNE 2 0 2 4 FI N ALIS TS ANNO U NC E D 1 5 TH JU LY 2 0 24 G AL A NIGH T 25 TH A U GU ST 2024 SH O WCASE YO U R SK I L L S AN D TAL E N T S A N D B E RECO G N ISED AMO N G I N DU ST RY G I AN T S!

b ro u g h t to yo u by mo cha gro up

• FEATURE

Spotlight on Katherine McCann ABIA 2023 Cosmetic Tattooist of the Year By Louise May

Renowned for her ultrarealistic and natural tattooing style, Katherine McCann’s edgy flair and result-oriented approach to education have made her a specialist in the ever-changing world of permanent makeup. As an industry advisor, award-winning cosmetic tattooist, and educator, Katherine brings a wealth of diverse skills and experiences to the table. From working on autopsy tables in the coroner’s mortuary to creating elite makeup looks at Mercedes fashion events, she has honed her ability to educate, predict, and restore faces globally. With post-graduation qualifications in HR, behavioural science, and strategic business development, Katherine’s commitment to education is evident through her longstanding associations with APAN. The former Editor of the APJ national aesthetics journal and features journalist for APN, she passionately explores various industry facets while advocating for ongoing education and skill refinement, mentorships and promoting awareness of regulations and standards. Having navigated corporate and clinic environments for over 20 years, Katherine’s unique ability to ‘blend worlds’ makes her expertise highly sought after and recognised as a ‘go-to guru’ in the cosmetic tattooing community. Beauty Biz Editor, Louise May, delves into Katherine’s journey, revealing the expertise and adventures that have shaped her as a standout figure in the beauty industry.

Can you tell us a little bit about how you first started in the industry?

I started out as one of those outlandish watch and re-create style makeup and nail artists who used to love trying out crazy new ways to do things, testing products and colours together and built my first clinic in my early 20’s. I had no hard plan and literally no idea - I was just doing it because it was fun – luckily it worked out and with each milestone, I just kept creating new ideas and bringing them to life. My parents brought me up with the mindset that life didn’t start till I got my law degree and finished university – so I spent my early years juggling uni, riding racehorses, working 3 jobs and when I finished all of that I ended up back in beauty. In my mind, if I was going to turn up to a job every day, it needed to be one I loved, so I went and competed my diploma of beauty at Stones Corner, got the piece of paper and become ‘official’... Looking back, I’m glad I didn’t know what I know now – I would have been far too cautious!

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How has your diverse background in beauty, mortuary science, and teaching contributed to your unique approach as a cosmetic tattooist?

I honestly think the fact I rarely say no to collaborations, ideas, and adventures (as long as they align) is one of the main reasons I end up doing so many things across a lot of different areas. I work well on concurrent projects and love getting involved in committees and bigger picture organisations and associations because not only can the number of people you can help quadruple, but you get to be part of growth and change, as well exposure to opportunities, events and people who wouldn’t otherwise cross your path as an individual. I strive to align with people who know a lot more than me where I need to work hard to keep up and that pushes me to be more, even when it’s scary, but you make sure you’re the expert the next time you have to get up and step into whatever role you need to play – that’s growth! So, like many people who have been around a long time, you stay humble, you watch and learn and when you recognise areas you can grow into or can add value or are offered roles that really light the fire in your belly, you take them. As they say, experience is collected along the way and as long as you’re doing, you’re learning so when you combine all of these things, it means you can confidently contribute. It also enables you to undertake calculated business actions and decisions quickly, you see things others may not and can utilise skill sets from different jobs, industries and combined experiences and possess an ability to meld them into something special and make them into your own - this only comes from trial, error and ultimately exposure, time, and tenure.

Could you elaborate on the challenges you’ve faced in elevating and standardising education by bridging the gap between short courses and advanced training, and how your Emerging Artists Pathway Program addresses these hurdles?

Cosmetic tattooing is quite a complex skillset to learn - not only does a person need to master the practical side of tattooing someone’s face, but it takes a long time and to

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master predictability around outcomes on an almost infinite combination of colours, skin types, personalities and expectations – breaking that into small, systemised and methodical steps people can understand and metabolise in a training course even harder for so many years I’ve turned down teaching or training beginners and focused mainly on post grad and technical skill refinement style training. Fortunately, here in Australia, we have a government who is moving in the right direction with respect to creating standardised and accredited training programs and providers and educators who for the most part are delivering these courses at a very high standard. While RTO’s are the only service providers who can offer accredited training in the country, it is the ‘recommended’ study pathway although not mandatory at this stage. This does however leave the door wide open to loopholes and pop-up operators with flashy marketing campaigns who charge huge money on the promise of graduates walking into instantaneous and lucrative careers after a couple of days training – the fact is however it couldn’t be further from reality and consequently a lot of people pay a lot of money and come away with limited hands on practical experience and even less confidence to work alone or even pick up a tattoo machine again. So, rather than trying to reinvent the wheel, I’ve focused on confidence building, mentoring and providing post grad courses for technical skill refinement and most recently have finalised the build of my dedicated training headquarters in Brisbane - and the new home for Inka Academy. Our major focus is around artist support and the creation of our integrated learning pathways for students both brand new, emerging and returning. We have worked incredibly hard at creating flexible educational pathways with key industry stakeholders and provide opportunities for our students to articulate into accredited training. I am particularly proud of our Australian first hybrid program that is designed to bridge the gaps by solidifying the essential foundational cosmetic tattoo skills necessary to operate and maintain sustainable businesses but ensuring concepts are underpinned through context-based learning in a practical learn and earn style environment. Launching early 2024, the Emerging Artists Pathway Program provides students the flexibility to undertake a 3 month program (there are mixed delivery modes: intensive in clinic, block placement or online) depending on their learning requirements and is especially helpful for those who have undertaken prior learnings or short courses but still don’t feel like they have enough knowledge or are not yet confident enough to work independently on their own and need that bit of extra support to build confidence

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and properly structure their businesses before taking that next step as an independent artist. Inka Academy has a signature series of foundation to master training courses available as well as short online courses and our awesome Elevation Micro Station – packed full of useful resources! Another exciting program and major highlight we are holding in September 2024 the Inka Island Retreats which incorporate a series of budget friendly interactive and immersive cosmetic tattoo bootcamps for artists both new, early career or returning artists who want to take their education, business, and baselines to the next level. The first retreat is based on the beachfront in beautiful Bali and includes an inclusive 7-day program which is designed exclusively to recharge, reinvigorate, and recalibrate artists as well as provide them with an unforgettable intercultural opportunity to meet, learn, share, and build their network and knowledge with artists from all over the world. These are just a few of the outside the box learning experiences and alternative educational opportunities we are holding in 2024. 2025 will see us grace the shores of Fiji, Vanuatu, and the USA - at Inka, we love to do things differently and make it memorable – it’s not just about selling courses, but we are about building careers!

How does micro pigmentation play a role in trauma recovery, and what impact have you observed in your clients’ lives?

Everybody has a story, some are funny, some are incredibly heartbreaking and the rationale behind why a person may seek medical or restorative tattooing varies considerably. As a whole, micropigmentation I strongly believe plays a dramatic role in a person’s trauma recovery journey - the way a person feels when they look at themselves goes far beyond what they see, it goes deep inside and affects their confidence and sense of self-worth, it impacts the way they interact in society, how they function at work or as a parent or partner, the list goes on. So whether it may be covering up or concealing an accident or injury scar so that it reduces the appearance or can no longer be seen or the person may simply wish to invisibly restore one of their facial features which could have been impacted by illness or impact - every individual looks at themselves in a certain way and some people feel that their scars or injuries represent that trauma, others simply want to fit in and look and feel the same as everyone else. The magic of micropigmentation in this aspect is being able to customise a treatment and completely change a person’s outlook on how they look and feel about themselves not only from the outside but from the inside as well.

• cont’d over page...

• FEATURE • cont’d from page 13 Just recently I received a beautiful text from a client who had significant self-harm scars on both arms, and it said … Dear Kat, thank you for the gift of being able to wear a short sleeve shirt for the first time in over 20 years… I’m actually excited for summer! Happy tears are a real thing.

As someone deeply involved in both training and industry changes, how do you perceive the evolving landscape of cosmetic tattooing?

I believe change won’t slow down anytime soon and with globalisation and online connectivity access to information, education platforms, programs and resources easier and more interactive and enhanced than ever before – we see this every day via social media and its embedded within our daily feeds and there’s no point trying to resist it, but instead either be a part of it, be proactive, try and understand it so you can get ahead of the game or pivot and innovate because if you don’t this will eventually affect your competitive advantage in the future. Stay informed, it’s your industry, not too much happens overnight BUT ignorance is no excuse.

How do you balance your roles as an educator, industry advisor, and practitioner while ensuring your own continuous professional development?

I honestly try and limit my social media exposure, I do the bare minimum – I try to keep it light, fun, educational or inspirational through storytelling the amazing outcomes my clients are experiencing because of what they trusted me to undertake. I rarely look at what others are doing because it gives me anxiety around all the things I “could or should” be doing better and irrespective of how many cool things I can tick off my goal lists, I always end up coming away feeling like I should be doing better and or deflated, so now, I just don’t. Regarding my own professional development, my goal for everything I undertake, or attend is that I want to learn or take away at least one thing, then I’ve achieved something. I also read - a lot and end up down many rabbit holes, but I need to know what, why and how about everything. Regarding tattooing, a lot of what I do is self-taught, I am always experimenting and trying new things, pigments, removal systems, techniques, needles you name it, I’ve likely had a crack and while many remain in the test phase until I’ve either achieved consistency with something or I don’t. Either way, I didn’t try, I could never confidently push boundaries or take on the more challenging corrections or complex work because I need healed results and outcomes to guide future work. I’ve worked for many years behind the scenes helping others grow and elevate and always felt more comfortable out of the spotlight than building myself commercially, However I am a big believer in staying current and benchmarking yourself, so I hold myself accountable by entering big awards or speaking at specialist industry conferences or expos. I don’t want to do all this cool stuff early on and then just live in the past, I want to be a person who when I stand up and deliver a speech or a lesson I can answer questions with examples and help shape a person’s perspective or trajectory through firsthand experience because I’ve been there and done – and if those authentic key moments can become part of someone’s big future, for me that’s an extremely valuable contribution.

2023 ABIA Winner Cosmetic Tattooist of the Year sponsored by Dermaplaning Australia

How does your involvement in various conferences and courses globally influence your approach to innovation and skill refinement, and what trends do you foresee shaping the cosmetic tattooing industry in the near future?

Future industry trends I believe will be shaped around customisation, personalisation, and the incorporation of artificial intelligence - topics which cover almost everything industry related in some way shape or form and are a powerful reminder to stay current and get creative on how you can utilise these in ways that will help to grow, optimise, and automate elements within your business. It’s important to stay authentic, no one can do what you can do and remember there’s no such thing as competition if you’re not doing the same thing as everyone else… Think big, be different and remember - impossible is only an opinion. @katmccann_inka

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• FEATURE

10 Minutes With Elle Wilson 2023 ABIA Hall Of Fame Inductee By Louise May

Elle Wilson is Co-Founder and CEO of TrueBrow™ and Elle Wilson Enterprises. Her journey in the beauty industry started some four decades ago but shifted towards female empowerment in 1997 when, in her early thirties she experienced a number of profound unexpected awakenings.

So, she embraced the challenge to pivot her career into empowering women dealing with issues of modern life. It proved to be a profoundly rewarding time of her life. Some four years later, Elle returned to the beauty industry where she created the TrueBrow™ System, a method rooted in the art of brow design and repair. Over the past twelve years, Elle’s business strategy expanded globally, focusing on education and guidance for beauty professionals and entrepreneurs to help unlock their inner potential, for both their personal and business success.

about constant change and profound realisation. It’s a magical adventure when you understand it.

Beauty Biz Editor Louise May recently chatted with Elle Wilson about being inducted to the Australian Beauty Industry Hall of Fame and her Industry journey.

Another significant challenge was introducing the TrueBrow™ System to the beauty industry, for it was an innovative, if not disruptive concept and like all new ideas faced some skepticism and resistance. It was not unlike the struggles of countless other pioneers in various fields of endeavor, whose groundbreaking ideas were initially met with doubt and disbelief. However, armed with an unfaltering faith, after twelve years of consistent effort in showcasing transformative results, the TrueBrow™ System demonstrated what next-level brow skill can achieve and showed how taking the risk with non-essential, invasive brow treatments is mostly unnecessary. Proof that when we truly believe in something that is pure and good, we must never exploit it. Staying true to the core is where the real success lies.

What inspired you to pursue a career in the beauty industry?

I often joke about ‘divine intervention’ because surprisingly, I wasn’t initially drawn to beauty until an intuitive sister encouraged me to pursue a Beauty Diploma. My fulfilling connection with women has flourished ever since.

How does it feel to be inducted into the Australian Beauty Industry Hall of Fame?

Acknowledgement from my peers is incredibly uplifting as it symbolises broad recognition of the impact of my life’s work and has allowed me to reach into the lives of the women who have since approached me for mentoring or to specialise in TrueBrow™. I am so grateful.

What does this recognition mean to you personally and professionally?

Professionally, it acknowledges the impact of my core values of authenticity and integrity, from which I have never strayed. Personally, it represents a journey of internal awakenings and realisations that have shaped who I am today. We never really arrive. There is no destination. Life is

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What challenges have you faced along the way? And how did you overcome them?

Most of my challenges were internal, for it’s been an ongoing journey of aligning my inner growth with my external vision. I’ve learned that desire and aspiration don’t automatically lead to manifestation. This misunderstanding often leads to great disappointment and frustration in the entrepreneurial world.

How have you seen the beauty industry evolve over the years? We all experience information overload, which may cloud the beauty consumer’s perception of the value of skilled beauty professionals. Despite the presence of many dedicated experts, to maintain our vital role, the need for highly skilled and appropriately qualified professionals is now greater than ever. Our community must refocus on advancing our skills and on providing genuine client care.

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What significant trends or changes have you witnessed during your career?

The world of beauty influencers, celebrities and bloggers who set trends, but often lack deep, foundational knowledge, is disruptive. So, today’s beauty pro must navigate a path where their genuine skills and results shine brighter than ever. This calls for a return to core values as beauty experts, focusing on real skill development to effectively meet the true needs of their clients. It’s about standing out through authenticity and expertise, not just following trends set by others less qualified.

What are some of your proudest professional achievements in the beauty industry?

Seeing my domestic and international students flourish both professionally and personally is incredibly rewarding as is the positive feedback about the TrueBrow™ System from professionals and clients worldwide. This is closely followed by my book ‘The Power Shift’, an Amazon bestseller, and of course, feedback from my mentoring programs which I find humbling. Last but not least, my ABIA Educator of the Year Award in 2018 and induction into the ABIA Hall of Fame in 2023 have both been affirming milestones. They continually serve as reminders of the responsibility, if not privilege, we all must continue shaping the beauty industry.

Are there specific projects or initiatives that you feel particularly passionate about?

I’m equally passionate about preserving brow health and mentoring women in business. Helping women transform their lives and grow their businesses through immersive mentoring whether privately and/ or in a group setting is incredibly fulfilling.

How do you stay innovative and relevant in an ever-changing industry?

By continuous internal growth. I take full ownership of my life, my decisions, and do everything possible to avoid externalising life, blaming others, looking for justification or excuses. I own it all. I see life as an opportunity to continue opening my inner potential and embrace challenges as opportunities. My innovation comes from my connection to my creative power. Everyone has the same opportunity… everyone!

Have you had mentors who influenced your career?

Throughout my career, my guidance has predominantly come from within. In my thirties, I discovered a deep, inner connection that has been a constant source of inspiration and direction for me. It’s an infinite intelligence that I believe is accessible to everyone.

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This inner voice has been unfailingly reliable and a wellspring of insight. That said, I deeply respect the many remarkable individuals I’ve had the privilege to connect with over the years and appreciate their profound impact upon me.

How do you see your role in shaping the next generation of beauty professionals?

My role in guiding the future of beauty professionals’ centers on connecting with those seeking mentorship in both the realms of beauty and entrepreneurship. I am committed to discovering and nurturing talent ready for growth, be it in mastering brow services or experiencing personal awakenings that enable them to be more and do more. My focus lies in resonating with, attracting, and supporting those who share my values and providing them with customised programs to fulfill their unique missions. I aim to cultivate a skilled and insightful community of empowered women, poised to invigorate the next generation with openness, vitality, and a celebration of all that is bright and beautiful.

What advice do you have for individuals aspiring to build a successful career in the beauty industry?

Seek your unique purpose then differentiate yourself in your location, be it as a standout team member or salon owner. Focus on embracing your skills and staying proficient. Never take what isn’t yours because you’re denying your own inner gifts. Never compromise your integrity and always be authentic and true to your purpose.

What do you see as the biggest challenges currently facing the beauty industry?

Our increasingly unregulated industry finds itself at a pivotal juncture where our actions could lead to an era of remarkable growth or, conversely, to a decline in standards. So, it’s critical to take charge by our continued pursuit of deeper learning whilst avoiding short term fixes. Central to this is an inherent aversion to viewing clients as mere revenue sources. We must become dependable and trustworthy by reasserting our standing as true experts in beauty and focusing on providing real value. This will be key in shaping a positive future.

Looking back at your career, is there anything you would have done differently?

A deeper and earlier understanding of my drive and where it stemmed from, could have simplified, and enriched my journey.

I am moved to help others unpack this oftendevastating pattern that drives many female entrepreneurs. It takes a deep knowledge of how they can use their fire, without getting burned. We often damage ourselves whilst trying to uplift others. Our industry is unique in this. We are such powerful women, and we must understand this drivenness to transcend it and thrive.

How do you balance staying true to your personal values while adapting to industry changes?

I am not first guided by my values. Firstly, I am guided by my heart and an inner voice that I treasure. This allows me to approach relationships and situations with an open mind, rather than first projecting my values upon them. My focus is on offering authentic solutions to women who are ready for an easy and tranquil success without the loss of what matters to them the most.

What is on the agenda for the year to come?

In 2024, our commitment extends beyond education as we focus our philanthropic efforts globally to provide life-altering opportunities for women in the developing world. All I can say is, watch this space! In tandem, we are dedicated to making TrueBrow™ education accessible to all salon professionals working on brows and aspiring brow artists worldwide. By embracing inclusivity, this expansive directional shift introducing newly structured pricing and offerings makes our training readily accessible. Finally, we’re excited about launching ‘Soul on Fire,’ a mentoring program for women tackling the challenges of entrepreneurship and seeking a deeper purpose. I stand prepared for women who are ready to impactfully shape the future of their own lives and those of future generations. @ellewilsonofficial @truebrow

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• FEATURE

A Legacy of Beauty. By Louise May

The French Beauty Academy was established in 1986 (initially Gold Coast Training Academy) as one of Australia’s first government registered beauty academies. They take pride in being recognised as one of Australia’s first government-registered beauty academies, with a rich history of delivering highquality vocational training and producing world-class graduates for over 37 years. French Beauty Academy Brisbane campus

Under the direction of The French Family since 2010, they have grown to become the largest beauty trainer provider in Australia. Their vision is to revolutionise vocational education through their dedication to the transformative power of learning, selfdevelopment, and empowerment. They are determined to disrupt traditional delivery models of VET education and are deeply committed to making The French Beauty Academy the best place in the world to study. Beauty Biz Editor Louise May delves into the story of this educational powerhouse, committed to shaping the future of beauty education in Australia.

Can you tell us more about The French Beauty Academy’s unique transformative approach to education and how it sets your graduates apart in the beauty industry?

While our commitment to excellence in education is at the core of everything we do, the heartbeat of our business is one of transformation. Our mission is to harness the power of the ripple effect that happens when one person decides to invest in themselves and their future and the subsequent impact this has. We have an ambitious goal to ensure our students are studying at the world’s premier beauty academy, and Être bien dans sa peau is our mission – to become ‘comfortable in one’s skin.’ This mission is at the core of our commitment to every student – to groom them as individuals, to recognise their personal potential and give them the very best life and learning experiences. We share this philosophy with our students in everything we do; teaching them to embrace the beauty within themselves and in those whose

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lives they touch. Our graduates inherently appreciate that working in the beauty industry is a privilege and a passion; that the true essence of what we do is to help others find the beauty within by nurturing their self-esteem, elevating their confidence, and reviving their energy. That we have the power to open hearts, inspire minds and transform lives. This means our students graduate confident, job ready and equipped with the essential personal attributes and premium standards anticipated by patrons in a luxury service environment.

The diamond standard service excellence program is mentioned as a key element in preparing students for work in luxury salon environments. Could you elaborate on the specific components of this program and how it contributes to the students’ confidence and job readiness? Our Service Excellence program takes diploma students beyond learning the practical skills of beauty therapy and salon management. The holistic personal and professional development curriculum encompasses teaching the value of presentation, language, etiquette, diamond communication skills, deportment, self-awareness, manners, grace, service standards and work ethic. Importantly, it guides each student’s inner journey to self-knowledge, self-awareness, and genuine concern for the welfare of others. The program’s intention is to help students recognise their personal potential and give them the very best life and learning experiences alongside their practitioner training. By completing the program, students graduate confident, job ready and equipped with the essential personal attributes and premium standards anticipated by patrons in a luxury service environment. This ensures our graduates are the preferred choice for beauty, health and wellness practitioners in the salon, retail, and medi-spa sectors.

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French students at the launch of the Future of Beauty program

French Beauty Academy Adelaide Campus

Can you tell us about ‘The Future of Beauty’ program?

There is an overwhelming demand for industry-ready graduates who are trained in the latest aesthetic treatments, devices, and modalities. This demand is driven by the significant growth in the sector. In January 2023, we forged partnerships with the leading names in skin and device technologies to co-develop an industryleading and cutting-edge program called ‘The Future of Beauty.’ This groundbreaking initiative, a first in the Australian VET industry, effectively bridges the gap between training and employment, guaranteeing that French graduates are equipped with the skills needed for the beauty jobs of tomorrow. The leaders in industry sponsoring the program include HydraFacial, Emsculpt Body Contouring by BTL, Observ520X Skin Imaging by The Global Beauty Group, Omnilux LED Light Therapy by Device Consulting, triLift Dynamic Muscle Stimulation (DMStTM) by Lumenis, Dermapen4 Collagen Induction Therapy by DermapenWorld & Inskin Cosmedics, Laser Hair Reduction GMAX Pro Plus by Candela Medical and BBL HERO Skin Rejuvenation by Sciton. Our students gain a highly competitive edge by having access to latest research, advanced skin knowledge and practical experience delivering advanced cosmeceuticals treatments with Dermaceutic Skin Resurfacing Peels by Dermocosmetica, and growing consumer beauty categories such as Bi-Directional and Ingestible Beauty with Vida Glow. Each Official Education Partner has been carefully selected for integration into the curriculum based on their industry leading, ground-breaking technology, clinical research, and united commitment to educating the next generation of beauty professionals. Not only will students be trained in all the core fundamentals of beauty therapy, but they can also now discover their speciality area of interest and learn on industry leading device technologies and the newest skin treatment modalities. Co-developed and jointly delivered with The French education faculty, the industry partner’s research, technology, and clinical protocols are integrated into learning materials, providing our students with hands-on access to the device and/or product, with the partner’s head clinical training teams. The Future of Beauty is delivered within the nationally recognised

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and accredited SHB50121 Diploma of Beauty and SHB50216 Diploma of Salon Management. This all-encompassing qualification arms students with the knowledge, skills and experience required to be an exceptional beauty therapist and important business understandings to know how to manage or open a clinic or salon, breeding the next generation of beauty entrepreneurs.

The French Luminaries Series seems like a fantastic initiative. How have interactions with female entrepreneurs and leaders in the industry impacted your students?

At The French Beauty Academy our educational philosophy centres around the belief that if you educate one woman you can positively impact entire communities. Our Luminaries program brings together experts in our industry to share their wisdom and insights with our students. These trailblazing women aren’t afraid to think big, challenge traditional ways of thinking and have the desire to help others ‘turn on their light’. This initiative allows our students networking opportunities, insider knowledge and entrepreneurial tips while highlighting the power of connections between women and how someone’s network can positively influence the direction of her life and achievement of their goals. We are excited to share that commencing in 2024, we welcome the female founders behind SSKIN, Amy and Emilee Hembrow. In a series of masterclasses hosted by the trailblazing duo, students will take a deep dive into the intricacies of business, branding, social media marketing, interview strategies, the art of cultivating dream teams and fostering a positive work culture. The Hembrow sisters will share their contemporary industry knowledge and business acumen, ensuring French students have exclusive networking access to real-world entrepreneurs who will share their success stories. We cannot wait to delve into their stories of trials and triumphs and see our Frenchies inspired with entrepreneurial confidence.

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Future of Beauty students trailing Emscupt device technology

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The French Beauty Academy is actively involved in charitable work through Captivating International and RizeUp. How does your commitment to these causes align with the academy’s mission?

Our Charitable initiatives have been developed in the pursuit of empowering and educating women both here in Australia and abroad to give women access to holistic education and qualifications, employment, self-empowerment, and financial literacy. With our efforts and contributions, we aim to extend the gift of education and employment opportunities to extraordinary women, allowing them to embark on a path of transformation and fulfillment, creating a legacy of empowerment and impact. Each year we host our annual STOP TRAFFICKING RUN - held across our three campuses. We have been overwhelmed with the support we have received by our Frenchies and the wider community. Our goal was to save 1000 girls from being trafficked by the end of 2020. Since then, we have raised over $122,168.93 for Captivating International, and our impact has been greater that we could’ve dreamed.

Bloom By The French, is a customisable, scalable learning solution centre for industry, can you please tell us more about this? Who is it for and why?

Today’s modern dermal clinics need to ensure they deliver a high quality, safe service in a growing and evolving aesthetics market. Alongside this, attraction and retention of staff is a growing area of focus for clinics to meet consumer expectation and demand. As Australia’s largest beauty training provider, we are uniquely placed to support businesses of all sizes with their learning and professional development needs. BLOOM aims to help clinics and salons grow their business through attracting, training, and retaining their staff by providing training solutions for individual and enterprise organisations encompassing certifications, regulated, nonregulated, accredited, and non-accredited courses tailored to the beauty and aesthetics industry.

Can you highlight key aspects of the diploma of Beauty Therapy training package and how it addresses the industry’s evolving needs?

Today beauty therapy is so much more than traditional salon services.The requirement for therapists to be educated and competent in new technologies and treatments as well as possess skills and experience that gives them a competitive edge has never been greater.

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Not satisfied with the basics of beauty therapy, we want to ensure our students are trained for the beauty jobs of today and tomorrow. In addition to the Government Beauty Therapy Training package and more traditional beauty service areas, we have innovated our Diploma offering to include the Diploma of Salon Management as well cutting-edge training in the latest skin therapies and treatments. This ensures our students have the highest standard of currency and industry readiness for their chosen career in beauty therapy, as well as the management and entrepreneurial skills to manage and lead beauty businesses.

How has student feedback influenced the evolution of your programs?

As part of our driver for excellence we are passionate about ensuring both our student and industry voice is heard and feedback implemented to ensure we are providing a curriculum that meets the needs of our students and employers. For example, in 2022 The Academy went through a thorough review of our flagship Beauty Diploma program to ensure areas of study provided graduates with the very best job opportunities and training was tailored to meet student needs and job outcomes. What resulted from this process was The Future of Beauty program and the development of our Australian-first curriculum with industry to include the most cutting-edge training in the latest skin therapies and treatments.

French Beauty Academy Brisbane campus

Can you tell us more about your non-accredited short courses, what do you offer and who are they for?

The beauty industry is forever and rapidly changing with new treatments, services, and trends. We offer both accredited and non-accredited short courses to ensure our students have access to current training and indemand services for example eyelash lift and volume lashes. These short, focused programs help bring students up to date with the latest trends, techniques, and technologies. Generally, these short courses are designed to suit every skill level and allow students to study after hours. Beginners with an interest in beauty can take the very first steps in industry and explore their passion, and professionals can build upon their skill set and expertise in particular areas of interest.

The French Family: David, Luke, Sherelle and Alan French

@thefrenchbeautyacademy

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• FEATURE

The Skin Coaches Triumph

Best Salon Training at the 2023 Australian Beauty Industry Awards By Louise May

Celebrate the triumph of excellence as we shine a spotlight on The Skin Coaches, recently crowned the “Best Salon Training” at the prestigious 2023 Australian Beauty Industry Awards.

With over a decade of expertise and a mission to make people feel beautiful, The Skin Coaches have consistently raised the bar in skin treatments, laser procedures, and beauty therapy. This latest accolade, among their impressive collection of over 30 awards, is a testament to their commitment to education, transformation, and impact in the beauty industry.

each morning (during these team meetings we go over and role play products, services, and different skin conditions) as a team that have led to us to have this achievement.

Join us as we deep dive into the story behind this distinguished win, delving into The Skin Coaches’ unwavering dedication to training, innovation, and making every guest a valued part of their beauty family.

I remember hearing this quote “In business, what’s dangerous, is not to evolve.” – Jeff Bezos. I truly believe that when we are not evolving and educating ourselves and our team is when we are dying (dying in business and dying in passion) I think that setting goal setting days, setting weekly goals (personally and professionally) with my team and checking in with them daily about their tracking and progress is the key for giving the team growth opportunities to keep them accountable and to grow together as a whole.

Congratulations on winning the ABIA 2023 Award for Best Salon Training! Can you share with us the key initiatives and strategies that led to this remarkable achievement?

Thank you! We are super proud of our achievement! One of the most important key initiatives and strategies for us is our vision statement that we live by each day to ‘TO TRANSFORM, EDUCATE & IMPACT YOU & YOUR SKIN AND TO BE THE ‘DESTINATION CLINIC OF EXPERIENCE’’ when they come into our salon. We have strong core values one of which is ‘Knowledgeable’ to us this means continually educating ourselves and always putting time into training, planning ahead, blocking out weekly trainings and having great communication meetings in

How do you ensure that each team member has access to personalised opportunities for growth within the clinic/salon?

The innovative approach of having an entire wall of inspiration, goals, and positive quotes is intriguing. How has this played a role in fostering a positive and motivated work culture at The Skin Coaches, and what impact has it had on your team’s performance? Absolutely, positivity is contagious (funnily enough positivity is one of our other core values). We don’t have time for stress, drama, and negative vibes in our clinic. Having things such as positive walls of bright colours, goals and inspiration sets the standard and the expectation that working at the Skin Coaches you want to grow within yourself and grow with a team. Once you have a positive attitude and can-do attitude team, you can achieve anything right? That being great client experiences and more...

Can you elaborate on how the continuous professional development of your staff has enabled the clinic to innovate and expand its service offerings? Being in Mount Isa and Cloncurry, we are so far away from the nearest Beauty Supplier, education workshop, face to face

and showrooms, which is why we make it mandatory to be subscribed to every Beauty Magazine, be members of lots of different organisations and engage with our Facebook groups etc, subscribed to Beauty podcasts etc. This is how we keep up with the latest trends and up with our training and development via the use of everyday technology. We also have clear expectations with our skin care and supplier brands that when we are doing training or having meetings with them that we are getting what we want from the training and meeting and focusing on the areas that need growth in our team and salon.

Your involvement in various industry networks and partnerships is commendable. How have these external collaborations contributed to the professional growth of The Skin Coaches?

Most definitely partnership and networking are everything. It has helped us to where we are today, and it has definitely contributed to where lots of my employees are today too (and past ones too). I see the relationships; the networking and collaborators are how it will continue to grow stronger in the future.

Facing challenges, such as the recent cost-of-living concerns, you implemented creative solutions like the Skin Coaches Memberships. C a n y o u w a l k u s t h ro u g h t h e decision-making process behind these memberships and the positive outcomes you’ve observed since their introduction?

Listening to the client and the staff! Sometimes ears are best. We were getting feedback from some of our clients (and staff who weren’t able to pull through on the sales) as their clients were telling them how they were just struggling financially to commit to the treatment plans we have planned out for them (for them to get the best results in their treatments) so we collaborated with Payleadr

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and this has been a great way for our clients to be committed to their monthly/fortnightly treatments by just paying a small weekly fee. We haven’t lost out on anything - just gained more trust and momentum to the client’s treatment plans and their results (and cash flow!) We also give all of our membership clients 10% off all products a voucher (which they can re gift on or use) when they sign up to their membership and exclusive invites to our events as extra bonuses!

How do you foster a positive and supportive environment at The Skin Coaches, and how does this contribute to the team’s long-term goals and career development?

You are your team! So, showing up in a good way is vital, leading by example is vital, doing the work, the education, the cleaning and all the things are vital - if I expect them to show up too and show a positive way - then I need to lead by this. I had many crappy bosses in my earlier life and took note of all the things I would never do when my day came to be a boss. I push my team to believe in themselves and to achieve things that no one else would have ever helped them do. I think it’s important to spoil and reward, when necessary, when needed, but to be mindful that it doesn’t lead to entitlement too. Listening to their concerns and being ears is just as important as a thank you! Plus, recognition for all the small wins is definitely a must in my eyes!

With three clinic locations, how do you ensure uniformity in training programs across all branches?

PLAN PLAN PLAN ahead. Natalie (manager) and I plan ahead the year in advance, when will we have VIP events, what fortnightly training is scheduled, monthly team meetings, performance reviews, monthly Beauty nights, weekly catch ups and planning all things out and sticking to it, making sure that it is in line with our business goals, targets, local events, seasons and making sure that there’s not too much booked in the one month either - ensuring the team aren’t overwhelmed and pulled away from their clients too much.

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Preparation before the trainings is important, being organised so the team know what we are doing and what the aims and outcomes are for this. Thankfully ZOOM is a great saver these days for us to be able to connect.

How do you maintain a consistent brand identity and level of service excellence across all three Skin Coaches clinics?

“To Transform, Educate & Impact You & Your Skin And To Be The ‘Destination Clinic Of Experience’” is our Vision statement. Setting measurable goals for the year, breaking it down to each clinic, each month, then the girls each week breaking it down into their days, their clients and treatments is what maintains consistent brand identity along with us checking in with our values, following our policies and protocols ensuring consistency in all areas of the business. All locations have adapted well for this as repeat clientele, client retention and client experiences and feedback are measured across all locations. Thanks to our software – Phorest, we are able to measure these things whenever we want, just from our phorest app on our phones whenever we want!

The involvement of external coaches and mentors, as well as industry partnerships, is a unique aspect of your training strategy. Can you share specific examples of how external perspectives have influenced your training methods?

My partner Andy is very big on mindset training and NLP. His wealth of knowledge around this and spending time with us around our mindsets has been a massive influence on the success of our can-do attitudes and what has also helped contribute to shaping our culture of the business. Secondly, Donna from DMK has a wealth of knowledge and the company themselves have one of the best training platforms I have ever seen. They are not just about

their product, or the salon spend but they are about the skin conditions and health of the skin and about us understanding those important things about skin and the skin’s functions first. They keep us accountable with achieving compulsory levels of training and having fun educational competitions regularly.

Looking ahead, how does winning the Best Salon Training award impact your vision for The Skin Coaches in terms of ongoing training and development?

Well, they always say, when you stop growing - you die! I don’t want my passion and love for what I do to die, so it’s up to me each day to challenge myself and stick to my goals and check in regularly to keep my development on top to stay ahead of the game. We make it very clear even in our job ads that’s a part of the role. We will maintain this by planning the year out with training, measuring our weak points (as a business and as individuals) and working on these. We will continue to check in each day with our goals and mission statement. It’s a part of our culture, our reputation, and the blood of the Skin Coaches you just know that working at the Skin Coaches you have signed up to grow and learn and that won’t change. @theskincoaches

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• FEATURE

A Double Delight of Elegance and Excellence Elly Lukas’ 69th Graduation and 70th Anniversary In December 2023, over 1200 Beauty, Spa & Dermal industry leaders, graduates, dignitaries, and guests gathered for a glittering gala dinner and awards ceremony at the Crown Palladium Ballroom for the Elly Lukas 69th annual graduation.

The Elly Lukas graduation is an eagerly anticipated annual event that signifies the culmination of unwavering commitment, hard work, and passion within the beauty therapy training vocation. This ceremony not only honours the graduates but also serves as a pivotal moment for them to reflect on their accomplishments and embark on the next phase of their careers with confidence. “It’s a night that also serves to unite our industry and bring industry partners and leading employers together with our latest and greatest graduates who are on their journey to become future industry leaders”, said Principal Alex Zotos. Leading industry brands such as DMK, Elemis, Dermalogica, Mancine, Sothys, Aspect, Skeyndor, LaGaia, Moroccan Tan and Timely together with key employers – Crown Spa, Peninsula Hot Springs, Hayman Island, Dr Tass, Breathtaker Spa and Joali Being Maldives, alongside mocha group GM Jarred Stedman, each presented awards of excellence acknowledging outstanding achievements. “It’s one of the biggest events held at Crown each year with the graduates and their families making it a weekend long celebration event booking over 200 Crown Hotel room nights and enjoying Spa treatments at special rates at the

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Forbes rated Crown Spa”, Alex said. “Our graduates have gone above and beyond in their studies, so it’s important that they are recognised and celebrated in such a memorable way”, he added. The grandeur of the event provided an elegant backdrop for this memorable celebration, showcasing a Moulin Rouge inspired theme with singers, dancers, and circus acts, all leaving a lasting impression on attendees. The gala featured the dedication and talent of the Class of 2023 students who had completed their Diploma of Beauty Therapy, Diploma of Salon Management and Certificate III in Make Up receiving their certificates and diplomas on stage from college Principal, Alex Zotos. The highlight of the night for students was the selection of awards presented by industry peers and leaders for the highest achievements in each modality with the pinnacle award being the Dux of College - awarded to Ebony Waddington and Charlotte Edwards - underlining the Elly Lukas graduate’s commitment to excellence in beauty therapy training and education.

“HAYMAN HOLDS A SPECIAL PLACE IN OUR HEARTS, MAKING IT THE PERFECT VENUE FOR OUR 70THANNIVERSARY CELEBRATION.” ALEX ZOTOS

The evening also featured the conferral of Dermal Degrees from the Australian Dermal Science Institute, for Elly Lukas Diploma graduates who completed the 2-year Associate Dermal Degree to qualify as Dermal Therapists and 3-year bachelor’s degree to qualify as Dermal Clinicians. “Our industry has undergone dramatic growth, particularly in advanced skin which makes the Dermal Degree qualifications essential for future success…Diploma is now really considered entry level and we predict Degree qualifications will soon become the expectation”, said Alex. The ADSI Medal awarded for highest academic achievement in the Bachelor Dermal Science Degree was presented to Stephanie Day and Georgia McCracken.

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“IT’S A SPECIAL NIGHT THAT ALSO SERVES TO UNITE OUR INDUSTRY AND BRING INDUSTRY PARTNERS AND LEADING EMPLOYERS TOGETHER WITH OUR LATEST AND GREATEST GRADUATES” ALEX ZOTOS

“As the graduates’ step into their professional careers, we remain proud of their achievements and look forward to witnessing their continued success in the dynamic field of beauty and spa. The graduation ceremony was a fitting tribute to the hard work and determination exhibited by the Class of 2023, marking a significant milestone in their journey towards fulfilling careers and emphasizing Elly Lukas College’s continued role as a leading training institution in the industry,” concluded Alex, College Principal.

Fast forward to the present day, and the legacy lives on under the guidance of Elly’s son, Alex Zotos, the current Director/ Owner, alongside his wife Janelle. Together, they have cultivated a team of passionate, committed individuals dedicated not only to education but also to nurturing individuals into exceptional professionals with global opportunities. Mocha Group’s GM, Jarred Stedman, was invited as a special guest and spoke with CEO Alex Zotos, who expressed why Hayman Island is the ideal location to commemorate this significant milestone.

Established in Melbourne in 1954, Elly Lukas College is the only college in Australia to offer 3 internationally recognised qualifications and 2 dermal degree pathways. Graduates from Elly Lukas have marked successful careers both locally and globally in the spa and beauty world.

According to Alex, Hayman is a truly unique resort in Australia, and the college has enjoyed a longstanding and wonderful relationship with the island. Many therapists have visited the island on spa tours, many also even working there, leaving with profound experiences.

Following on from the graduation, in early January, Elly Lukas celebrated their 70th anniversary on Hayman Island. In the early days, the Elly Lukas Beauty Therapy College provided deportment, modelling, makeup, and beautician courses which began to rapidly expand as the beauty industry evolved over the following decades.

Alex emphasised that the students graduating from Elly Lukas possess a diverse skill set, not only excelling in their craft but also mastering the art of communication, exceptional customer care, and present themselves as well-rounded professionals. Jarred also had the opportunity to discuss the success of Elly Lukas graduates with industry leader Gry Tomte, owner of HUD

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skin and body clinic. Gry highlighted that these students stand out not just for their qualifications but for their empowerment, making them highly employable in the competitive beauty industry. Further conversations with Mary Katsas, Head of School for ADSI, shed light on the college’s growth over the past 25 years and Alumni, Sofie Gillard, owner of Botanica Wellness Spa and Clinic Melbour ne, shared her global journey post-graduation, attributing her success to the college’s global reputation. Additionally, Jarred caught up with James Vivian, the 2023 ABIA Australian Salon/Spa/ Clinic of the Year Winner and Elly Lukas alumni. James discussed how the college’s incredible culture enabled him to build lifelong relationships with staff and lecturers. Gry, Sofie, and James were VIP guests. The weekend was nothing short of amazing, as declared by GM of Mocha Jarred Stedman, encapsulating the spirit of celebration and success at the 70thanniversary event on Hayman Island. @ellylukas.college

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• INDUSTRY NEWS DERMA BOX: YOUR TOOLBOX OF SKINCARE INFORMATION FOR CLIENTS

MODELROCK X KRYSTAL K FLAGSHIP STORE OPENS IN SYDNEY! Australia’s award-winning premier lash/ cosmetics/tools emporium, MODELROCK, and esteemed MUA & social media queen, Krystal K – recently launched the ultimate makeup store - MODELROCK X KRYSTAL K flagship store - in Revesby, Sydney, bringing an unequivocal touch of glam to the suburb’s local shopping precinct. Launching with an exclusive ‘invite only’ in store event – 13B Selems Parade, Revesby – the dynamic brands welcomed over 200 guests including industry and business professionals, media, makeup artists, and family/friends, with MODELROCK’s owners, Raelene Mara & Jeremy Spears, along with Krystal, sharing their passion for creativity and individuality, and further instilling in guests their drive to innovate and deliver amazing products. Says Raelene, “This is absolutely a dream come true; it’s the evolution of bringing what we do with our online store into real life, and ensuring our already die-hard MODELROCK fans have another opportunity to experience the brand, yet also welcome new fans into the fold.” The launch of the highly anticipated stunning cosmetics emporium, which boasts a luxe, sophisticated, state-of-the-art pink & black interior, is the culmination of an original collaboration between the brands and is the new heavenly cosmetics haven for every makeup artist, budding makeup artist and savvy beauty/fashionista! Says Krystal, “It was such a warm and exciting vibe on the night; everyone was so authentically supportive and were genuinely over the moon with how the store has evolved. It’s been the biggest milestone in our history of our collaborations, and we can’t wait to provide the best experience and share our amazing MODELROCK products with every single person that enters the world of MODELROCK X KRYSTAL K!” As a partnership, both Raelene and Krystal are looking to provide an exceptional and phenomenal interactive experience to all their beautiful customers which will include lash applications, lash/makeup classes and more in-store opportunities in the future. IG/TikTok: Modelrockxkrystalk

ENLIST THE HELP OF AN EXPERT WITH YOUR NEXT AWARDS ENTRY

Achieve Patients’ Cooperation and Engagement by Sharing Knowledge. DERMA BOX is a practical skincare encyclopedia. A one-of-a-kind box of informative cards, allowing skincare professionals to provide their clients with clear and visual information on their diagnosed skin conditions and on the available cosmetic technologies, so as to bridge the knowledge gap and achieve clients’ engagement and therapeutic cooperation. DERMA BOX was designed and developed by experienced skincare professionals especially for skincare professionals, to meet their pressing need for comprehensive, accessible information for every stage of their interaction with clients. The patient-oriented information in the DERMA BOX cards allows skincare professionals to: 1. Clearly explain to patients their dermal diagnosis and the alternative treatments available for their skin condition. 2. Facilitate clients’ educated choice of preferred skincare treatment. 3. Gain clients’ full cooperation throughout the treatment process, including proper preparation for treatment and commitment for post-treatment care, to maximize treatment results. 4. Engage clients as active participants in their skincare treatment – Increase clients’ satisfaction and retention. The Cosmetic Technology cards describe 25 advanced skincare technologies and their expected physiological impact. The cards also indicate which clients, skin conditions, and skin tones each technology is suitable for. www.kgbeautyandmodalitytraining.com.au/derma-box/ @kgbeautyandmodalitytraining

DR SPILLER WINS AT BEAUTY FORUM STARS AWARD Dr Spiller, a pioneer of premium skincare solutions that are revolutionising the way we think about hydration and skin health, has achieved outstanding success at this year’s BEAUTY FORUM Stars Awards, winning in highly competitive categories. Presented by BEAUTY FORUM magazine, the BEAUTY FORUM Stars Awards are among the most prestigious awards in the professional industry, hosted by Health and Beauty Germany GmbH, took place on 27th October at the Hotel ANDAZ Munich Schwabinger Tor, where Dr Spiller products were awarded in the Skincare and Medical Beauty categories. Dr Spiller secured awards in the three categories. The 1st prize in the Skincare category, the 2nd prize in the Medical Beauty category and the 2nd prize in the Natural & Organic category for their innovative formulations that impressed voters.

Multi-international award winner, awards Judge and empowerment mentor Nicola Le Lievre is passionate about supporting other beauty businesses and is now available as an Awards Mentor. Book your complimentary discovery call with Nicola via her website, www. nicolalelievre.com, to learn how she can support you or your business in becoming award-winning from application to acceptance speech and beyond. Facebook – https://www.facebook.com/nicola.lievre

Erich Wolsperger, General Manager of Dr.Spiller GmbH, accepted the awards at the ceremony event, expressing gratitude to all participants who voted for Dr. Spiller’s products. “For over 60 years, Dr. Spiller has impressed beauty professionals worldwide with our high-quality skincare range. Winning in three categories, especially through the direct choice of consumers, is a significant signal for us. It reaffirms our dedication to expanding brand awareness and catering to a wider audience,” said Wolsperger.

Instagram – https://www.instagram.com/nicolalelievre/ LinkedIn- https://www.linkedin.com/in/nicola-le-lievre-30056476/

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INDUSTRY NEWS

AUSSIES PRIORITISE WELLNESS OVER AMBITION FOR THE YEAR AHEAD ACCORDING TO LATEST AMEX TRENDEX American Express’ global Trendex reveals Australians are prioritising wellness over ambition as they set their 2024 goals. Being healthier (69%), having a better quality of life (64%) and improving their mental health (57%) all rank as more important than being productive (34%) or successful in their career (25%). Aussies are also seeking out new experiences and connection, along with a desire to be more mindful with their finances in the year ahead. Reconnecting through experiences: According to the Amex Trendex*, 2024 will be the year of re-evaluating priorities and passions, particularly in the workplace, as a need for reconnection takes centre stage for Australians. Alongside travel, experiences – such as attending live sporting events and spending more time together – are at the top of the list. In the workplace, Australians are setting more boundaries to achieve a better work-life balance. In fact, for 63% of employed Australians, work-life balance is the strongest driver of job satisfaction, with 61% preferring a better work-life balance to a higher salary. Over three quarters (82%) of employed Australians whose workplace offers health, wellness, and professional benefits are likely to take advantage of those benefits in 2024. Flexible hours (66%), the ability to work from anywhere (48%), and more paid time off (40%) were also revealed as factors that contribute the most to a healthy work-life balance, and over half of those employed (54%) say they’re likely to take a ‘workcation’ to blend work and personal travel passions. The ‘Matilda fever’ afterglow from the World Cup shows no sign of slowing down either. In 2024 over half of Australians (59%) plan to attend more live sporting events compared to last year, and 23% list soccer as their top priority sport. Mindful Finance: Along with reconnecting through experiences, 43% of Australians are setting personal finance resolutions in 2024. Of those with personal finance goals, half want to be more financially independent and empowered (50%), and more than a third (37%) are looking to better spend within their means. To achieve these goals, almost three quarters (72%) of Australians setting personal finance goals plan to grow their savings this year, 51% strive to budget better and 44% plan to pay off debts in order to take back control of their finances. Financial empowerment is an emerging theme, with over a quarter (26%) looking to start investing in 2024. The Amex Trendex showed that sustainable lifestyle habits are top of mind for Aussies with:

Aussies who are planning on setting sustainability habits are making some around travel this year: · 53% planning to seek out brands that carbon offset. · 48% planning to make bookings at accommodation that prioritises sustainability. 360 Wellness: Mindful finance and reconnection through experience aren’t the only ways Australians are choosing to better themselves in 2024. More than two thirds (69%) who plan on setting mental or physical wellness resolutions want to be healthier. According to the Amex Trendex, this 360-approach to general wellness also includes pursuing niche health trends, with Aussies saying their physical wellness resolution includes spa treatments or health regimen plans such as infrared saunas (41%), cryotherapy (30%), sound baths (29%) and Gua Sha facials (28%) in 2024. More sleep, getting outdoors and new skills are among the other 360-wellness trends that Australians, who plan on setting physical and mental wellness resolutions, are looking to tap into this year, which include: Priorities for Australians who plan on setting physical wellness resolutions, include: · Eating healthier (70%). · More outdoor activities (55%). · Drinking less (29%). Priorities for Australians who plan on setting mental wellness resolutions, include:

· 55% striving to use less plastic or one-time use products.

· Getting more sleep (55%).

· 48% improving their recycling habits at home and 26% aiming to decrease their carbon footprint.

· Better organising their homes (41%). · Learning a new skill or hobby (39%).

• FEATURE

Circadia Australia’s Triumph 2023 ABIA Best Business Performance of the Year. By Louise May

Since its inception in 2020, Circadia Australia’s journey has been marked by remarkable growth and achievements. Initially operating from the garage of Director Rachael Stevens, during the challenging times of COVID-19, their primary goal was to introduce the exceptional products and philosophy of Circadia to beauty professionals across Australia. Rachael, a Dermal Therapy graduate and clinic owner in Perth, was Circadia’s inaugural partner in Australia. Her first-hand experience with the transformative results of Circadia’s system in addressing her clients’ skin concerns inspired her to take on the role of distributing the brand within the Australian market. Their approach centred on serving clients by offering topnotch education and training while ensuring the highest standards of service. This commitment played a pivotal role in their outstanding business performance, which ultimately led to receiving the 2023 ABIA Business - Best Business Performance of the Year. Beauty Biz Editor Louise May chats with the Directors of Circadia Australia - Rachael and Phil Stevens, and to CEO of Circadia in the US, Michael Q. Pugliese.

Rachael and Phil can you tell us about your careers prior to taking on the Distribution of Circadia in Australia? Rachael: My career began in 1995, after completing my

Diploma of Beauty Therapy I then deepened my expertise with a Certificate in Dermal Therapies from the Australasian Academy of Cosmetic Dermal Science in 2009. Over the next few years, I embraced roles that broadened my experience in skincare consultations and treatments, and briefly in sales for skincare products and medical devices. However, it was my venture with My Skin Boutique in Stirling, WA, that marked a significant turn in my career. As the owner and a practising Dermal Therapist, I dedicated myself to providing advanced skincare solutions, focusing on result-driven treatments and personalised client care. While looking at my textbooks, The Physiology of the Skin and Advanced Professional Skincare, I noticed the name Dr.Peter T. Pugliese. Curious about this amazing man and his wealth of knowledge, I researched the range. It was then I found out about Circadia Skincare.

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Directors Phil and Rachael Stevens

And so, my partnership with Circadia began through My Skin Boutique, which was the first clinic in Australia to collaborate with the brand, several years ago. This partnership not only allowed me to witness firsthand the transformative impact of Circadia’s products on my clients but also enabled me to forge a close relationship with Michael Pugliese and the Circadia team. It was this strong connection and shared vision for excellence in skincare that led to the opportunity to become the distributor of Circadia’s range in Australia. Since taking on the role of Director of Sales and Training at Circadia Australia in 2020, I have leveraged my extensive background in dermal therapies, business management, and my passion for skincare to contribute significantly to the brand’s growth and success in the Australian market. My journey reflects a commitment to enhancing the beauty and skincare industry through education, quality treatments and innovative products.

Phil: Throughout my career, which spans over 18

years, I’ve been deeply involved in the intricacies of running multiple companies across various sectors such as Financial Services, Accounting, and Property Development. This journey has not only been about the growth of my own businesses but also about fostering growth in others, particularly small businesses, which have always been at the heart of my professional focus. 2024 marks a significant transition in my career. Having recently sold my financial planning business, I’ve embarked on a new venture, joining Circadia full-time. This shift is not just a change in industry but a refreshing journey that I now share with my beautiful wife. Together, we bring our collective expertise in professional beauty services, sales, business operations, finance, and strategic planning to Circadia Australia. I’m excited about this new chapter, where I can apply my business acumen in a dynamic and innovative environment, contributing to the growth and success of Circadia in the Australian market.

Can you provide an overview of Circadia Australia’s journey since its establishment in 2020 and the key achievements that led to winning the 2023 ABIA Best Business Performance category? Rachael: It’s hard to pinpoint the key to our successes

but there were areas in which we found helped us grow so quickly as a distribution. The support from Circadia US with the global launch of Circadia University was one of them. In 2023 alone, the program saw over 55,000 website visits and 17,000 enrolments worldwide. The platform, featuring over 40 modules, has been a resounding success, engaging and educating our audience effectively. Additionally, our robust education initiative in Australia, including monthly webinars, private training sessions, and nationwide in-person training, has been instrumental. This free education platform for skincare professionals not only enhanced the skills and earning potential of our existing client base but also drew new clients to Circadia. The social media marketing strategies for Circadia US and Circadia Australia also contributed significantly to our growth. We experienced a staggering increase in Facebook and Instagram engagement. Through improved content creation and the implementation of reel/video strategies, we have greatly increased our visibility and expanded our audience. Looking ahead to 2024, Circadia Australia is excited to announce the opening of a new, larger warehouse facility in Osborne Park, WA. This space will serve both as a distribution hub for our partners and an in-house training facility, marking another milestone in our journey of growth and excellence in the beauty industry.

Could you elaborate on the Circadia University program and how it has contributed to the success of skincare professionals in Australia? Rachael: Circadia’s mission places a strong emphasis

on education, a commitment exemplified the Circadia University program. This online learning platform is a hub for on-demand education, designed to meet the ever-evolving needs of today’s skincare professionals. With over 40 dynamic courses and more being added, Circadia University is a comprehensive resource for all aspects of professional skincare. Developed under the guidance of Michael Q. Pugliese and featuring our top educators, the platform allows professionals to delve into various skincare protocols, learn practical tips and tricks, and stay up-to date on the latest product releases. It’s not just about the basics; we also offer specialised courses like our Dermaplaning Certification and the newly introduced Chemical Peel Specialist course. These advanced programs enable skincare professionals to further enhance their skills and knowledge, delving deeper into more sophisticated techniques and theories. Circadia University is more than just an educational resource; it’s a cornerstone of our support system for clients in Australia. It serves as a powerhouse, equipping them with the necessary tools to build successful aesthetics businesses. The platform covers a broad range of topics, from retailing tips and client consultation strategies to business development modules and in-depth ingredient knowledge. Michael Filiming Circadia U Content

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• FEATURE

• cont’d from page 27 This comprehensive education enables our students to perform at their best and provide their clients with the insightful knowledge required to excel in the industry. The impact of Circadia University is evident in our growth statistics. Our existing partners have experienced a remarkable 69.7% growth in sales on average. These figures are a testament to the effectiveness of our educational offerings in enhancing the capabilities and success of skincare professionals across Australia.

How does Circadia support its salon, spa, and clinic stockists, and what benefits do these partners receive?

Rachael: Circadia is deeply committed to supporting its salon, spa, and clinic stockists, a principle evident in our decision to exclusively offer our products through these partners. This approach not only upholds our integrity but also provides significant business support to our stockists. By not engaging in direct-to-consumer online sales, we help protect our partners’ interests and prevent online competition, thereby cultivating stronger, more loyal relationships between the salons and their clients. One of the key benefits for our partners is the opportunity for a 100% markup on all our products. This considerable margin allows for a healthy profit and adds substantial value to partnering with Circadia. Further enhancing our partnership approach, Circadia Australia introduced a tiered Partnership Program in 2022. This program offers rewards such as percentage-based credits, free shipping incentives and buy-one-get-one offers, all designed to benefit our clients significantly. Additionally, we also implemented an Employee Incentive Program specifically for clinics. This program acknowledges and rewards clinic staff for their efforts in retailing, thereby motivating and enhancing their performance. This year, Circadia have also launched the Skin Transformation Challenge, an exciting initiative that encourages therapists to document their clients’ skincare journey over a 10-week period. Participants in this challenge have the opportunity to win fantastic prizes, including an all-expense-paid trip to our annual Circadia Connect awards gala, in Philadelphia USA! This not only motivates our therapists but also highlights the effectiveness of our products through real-life transformations.

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Circadia Australia ABIA Win

In addition to this the marketing support Circadia offers to our clinics is second to none. This includes providing ready-made, tailored content that is both shareable and engaging. These marketing resources are designed to help our partners effectively promote their services and our products, enhancing their visibility and appeal in the market. Our support for partners extends well beyond financial incentives. By partnering with Circadia, stockists not only receive high-quality products but also become part of a supportive network focused on their growth and success in the competitive skincare industry. When you become a Circadia stockist, you gain access to our comprehensive suite of training materials and educational resources. This includes in-person training sessions, education events, national training webinars and private zoom meetings. Beyond these resources, our dedicated local team provides ongoing support, ensuring that our partners are fully equipped with the knowledge and skills necessary to excel in using and retailing Circadia products. This holistic support system is integral to our commitment to the success and growth of our salon, spa and clinic stockists.

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Can you tell us about the Circadia Partnership Program, and how it benefits the stockists? Phil: The Circadia Australia Partnership Program is a

multifaceted, tiered initiative that has been instrumental in the success of our stockists. This program, since its inception, has notably contributed to a significant increase in client growth and retailing potential, evidenced by a remarkable growth in sales from existing business relationships.

Key features of the program include:

1. Quarterly Rewards: Stockists benefit from rewards given on a quarterly basis, including percentage-based credits, free shipping incentives and buy-one-get-one offers. As clients ascend through the different tiers of the program, they unlock even more benefits. 2. Employee Incentive Program: To encourage and acknowledge the efforts of staff within our partner clinics, we have an Employee Incentive Program. This initiative rewards staff members who excel in retailing with free products each month, fostering a culture of excellence and dedication within the clinics. 3. Partnership Awards: An integral part of our program is the Partnership Awards, which honour our top-performing clinics in categories such as Sole Trader of the Year and Top Salon based on the number of treatment rooms. Winners enjoy the prize of an all-expenses-paid trip to the US to attend the Circadia Awards Gala, a celebration of their hard work and success. The introduction of the Circadia Partnership Program has been a game-changer in the skincare industry. By providing these structured incentives and rewards, we’ve not only enhanced the profitability and growth potential of our stockists but also strengthened our relationships with them. The program’s success is reflected in the substantial growth in sales and client engagement, underscoring our commitment to the prosperity and advancement of our partners in the skincare market.

What are your goals for Circadia Australia for the next 12 months? Rachael: For 2024, our primary goal is to maintain our

Circadia CEO Michael Pugliese

position as leaders in skincare education within Australia, ensuring we stay in close collaboration with our counterparts in the USA to bring the latest innovations and developments in skincare to the industry. We’re committed to staying at the cutting edge, providing our community with the most current and effective skincare solutions and knowledge. Alongside this, we’re focused on growth, not just in terms of our client base and product range, but also within our team. We aim to expand our team to enhance our capacity to serve our rapidly growing community, ensuring that we continue to offer exceptional service and support to all our partners and clients. This expansion is a testament to our commitment to excellence and our dedication to the skincare professionals we work with, enabling us to meet and exceed the evolving needs of the industry.

Circadia offers a diverse range of skincare solutions. Can you provide insights into the selection process for retail and professional backbar products, and how they cater to various skin concerns? Michael: At Circadia, our selection process for retail

and professional backbar products is rooted in a commitment to addressing the diverse needs of our customers. We understand that each individual has unique skin concerns, types, and tones, and our goal is to provide inclusive solutions for everyone. Our products are carefully curated to cater to a wide range of skin types, ensuring that whether you have dry, oily, sensitive, or combination skin, there’s a suitable option for you. We take into account various skin concerns such as ageing, acne, hyperpigmentation, sensitive skin, and more, incorporating ingredients known for their efficacy in addressing specific issues. Moreover, our commitment extends to inclusivity across different Fitzpatrick skin types. We recognise and celebrate the diversity in skin tones and characteristics, ensuring that our products are designed to deliver effective results for individuals with varying levels of melanin. Our selection process involves rigorous research and development, considering the latest advancements in skincare technology and incorporating feedback from skincare professionals. We aim to empower our customers with choices that not only meet their client’s unique skincare needs but also provide a satisfying and personalised experience.

Circadia’s success is attributed to achievements such as the impressive increase in social media reach and market presence. How has your social media strategy contributed to brand visibility and engagement? Michael: Our social media strategy has played

a pivotal role in enhancing brand visibility and fostering meaningful relationships with our audience. We recognise the dynamic nature of social media platforms and have tailored our approach to align with our brand values and the preferences of today’s esthetician—who like to see what’s happening in the treatment rooms of estheticians all across the world. Connecting and creating community is one of our favourite things about building this brand!

Looking forward, what are Circadia’s future goals and initiatives, especially in terms of innovation, education, and supporting skincare professionals in Australia?

Michael: Circadia’s future goals and initiatives for Australia are the same for all skin care professionals a c ro s s t h e g l o b e — t o p ro v i d e c u t t i n g - e d g e formulations, high-tech ingredients, and highperformance products, while also offering the best in the business when it comes to education. We will be launching our Skin Specialist Program where skin therapists can get certified online by taking our comprehensive courses in the categories of acne, ageing, chemical peels, pigmentation, and sensitive skin. We feel this will be a game changer for estheticians who are looking to separate themselves and really take their training to the next level.

www.circadia.com.au @circadia_aus

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FE ATURE

• FEATURE

Meet the

s e m l o H Chelsea Meet Chelsea Holmes, the vibrant winner of the Australian Beauty Industry Awards 2023 Beauty Squad category. Chelsea’s journey into beauty therapy began serendipitously after high school, leading her to a decade-long exploration of skin science. Currently pursuing a Dermal Clinician Diploma, she seamlessly balances her professional role with motherhood at Skin Love. Chelsea’s passion for educating clients and expertise in advanced treatments make her a dynamic force. Join us as we chat with Chelsea and explore insights and the exciting journey ahead in the beauty industry.

What made you want to be a Beauty Therapist?

To be honest, I fell into it – like many I suppose. I had just completed my year 10 high school certificate and was working away saving money when my parents affirmed how important a trade was. I went for multiple roles as an Apprentice Beauty Therapist and was offered 3/3 in one week. It was then my mum was told about a 12-month course at a private college that I should look into. My first day was all about skin anatomy and skin science, I almost died! Science was never my strong suit but a decade on I live for it and love to learn more and more. I’m currently doing my Dermal Clinician Diploma a AACDS Australasian Academy of Dermal Science alongside my important role as mum and my work at Skin Love. I love to educate clients about how complicated skin is but make it exciting and empowering for them. Their skin results are the cherry on top to all the education and understanding of skin and connections to the body. I want to be a skin therapist every single day. I love it. I’m so lucky to have a genuine connection with my clients and the power to help them build confidence. Changing lives, by growing the confidence, and the added bonus of giving them relaxation time as well as a safe space to talk about their lives.

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What kind of treatment is your favourite and why?

I love performing hybrid treatments, and the flexibility these protocols give you for each client. I feel like a scientist in ways, mixing products/ingredients to customise treatments from start to finish. To have the luxury of receiving a treatment I would say ANYTHING. However, if I had to pick one, I would say layered Lira Clinical smart peels or skin needling. Advanced treatments are always my go to for my skin. In the time available or the therapist treatments it’s kind of like “why not” do the most.

How do you manage life and work balance?

I do my best as anyone does. I work 32 hours, with Sundays, Wednesdays, and Thursdays off. It’s hard to switch off admittedly going from working full time and being a part of Skin Love in such a way as a skin therapist working aside Brooke, to having a bub and stepping back personally and professionally. I suppose the fear of missing out kicks in, without dismissing the fact becoming a firsttime mum soaking up my little lady of course. I think work/life balance is something everyone has to be so mindful of and check in on within themselves regularly. To be passionate is fabulous but also creating healthy boundaries is another. This being said, Brooke the owner of Skin Love is a huge advocate for this and checks in super frequently on each of the team, to ensure we all have this balance or are implementing ways to ensure. This I am forever grateful for.

FE ATURE

Who inspires you in the beauty industry and why?

Soo many! From Rebecca Miller for personal and professional growth and understanding – Someone I had always admired and had on my radar but was given the opportunity by Brooke Luke/Skin Love to work closely with. To those of the likes of Lia Trebilcock for creating opportunities and education, creating platforms for therapists to continue to learn and continue to revise. It’s so necessary. Tamara Reid – During covid she was a core person for me, I learned so much from her via all her social media platforms and connections, but particularly podcasts, online seminars I was able to attend via Zoom. She is a champion, and I will forever be inspired by her as she continues to grow and move and share with so many. Therapists just getting started – Their passion and their drive. Where any of us can go from our beginnings to where we each of us now is inspiring and exciting. Fresh knowledge and a fresh understanding often going right back to basics which many can lose site off. Linda Woodhead and Jarred Stedman for everything they do, they champion our industry and allow for so many incredible opportunities. I can’t say enough of how grateful I am, thank you to Linda, Jarred and the entire Mocha team. My first ABIAs put a fire inside me, beyond anything I had experienced, and there’s so many more who are yet to experience this. The team at Skin Love – Brooke, Jade (one to closely watch) Adriana and Daniela our clinic coordinators. These ladies are outstanding. The team, the passion, the community, and conversations we have to continue to work together, for Skin Love with our clients always at the forefront of our minds. I am forever grateful for the work environment we have.

If you could spend a day with anyone from a business or lifestyle mentorship perspective, who would it be and why?

Any of the above that I have listed, I would be so grateful to be a little sponge with any, if given the opportunity. I was raised with “there is a lesson in everyday the good and the bad. It’s how your mindset, attitude and energy take the opportunity and run with it”. This would be an opportunity for someone within our industry, personal growth mentoring or even following a chef for a day… I personally

don’t love cooking but hey, spending the day with a chef for an odd example, how fabulous could that be? I would not turn it down.

How important is training and education for you?

Education is incredibly Important. Education keeps my fire and passion ignited. It’s the gift I get to pass on also. The more I know, the more I can do for my clients, great results and empowering them. Also, amongst our team and the way we each learn and collaborate. If I don’t know something I love to learn all about it. My memory isn’t the best at times I will shamelessly admit so revising my training and education is a must. Not a complaint. I love it, each time I read over my notes I learn something new, I may not have picked up the first time. (Ask the team at Skin Love, my note taking is hectic, but fantastic all in one)

Can you tell us a little about what you are most looking forward to being a member of the Beauty Squad team?

I get the chance to share this fabulous milestone with Elise, Laura, and Morgan. The education, growth, opportunities, and support systems beyond. During and beyond my time with the beauty squad I cannot wait to take back my learnings to my Skin Love Family and clients. I hold this award above all others and foresee nothing but the opportunities provided through such an extraordinary experience. Watch this space.

Where do you see yourself in 10 years’ time?

Good question, I’ve just been going a month at a time at the moment and the year at a stretch, having one daughter Lily who is 2, teaches you to slow down and I’ve been loving it because as everyone says, it sure does go quickly. I mean who thinks where I am going to be in 10 years’ time and instantly thinks of how old they will be with their husband and their child. Scary stuff. But exciting. I can’t wait explore this question further, and manifest this. This is something I will continue to work on and think about and encourage my husband to also. Living beyond limiting beliefs is something Rebecca Miller teaches and its magic. @skinlove.clinic

FUN SNAPSHOT Worst Fashion Moment: Leaving the ABIAs in 2023… this will make you laugh or cringe… the night truly was something else BUT it was leaving I also ended up starkers (classy I know) as my long black dress was ALMOST completely ripped off me and it quickly was eaten up by the escalators. EEEKKK. Fave Place to Holiday: Currently our little family will be camping along the beachside or countryside. But wouldn’t say no to frequent visits to Tassie or the Whitsundays. Fave Drink: Coffee, A Cappuccino, Iced Latte, Or Espresso Martini. Yes, I’m one of those people whose day can be made just from a sip of a decent espresso hit. Something I’ve been told we can look forward to in the Beauty Squad is a great cup of coffee. Fave type of Music/song Nothing in particular – I was raised listening to Fleetwood Mac, Red Hot Chilli Peppers, Duran Duran, obsessed over Eminem with my older brother, but now just listen to any Spotify playlist I click onto first. You would laugh if you could see my Spotify 2023 wrap up… It included the likes of the wiggles and sounds of sleep (2-year-old who doesn’t sleep) If you weren’t a Beauty Therapist, you would be a…. Let’s be honest I would still be working towards being a Dermal Clinician. BUT if I had to answer, working on resorts, doing anything and every role from Hamilton Island QLD to Cradle Mountain TAS or potentially a farmer (got you by surprise I bet) like my grandparents. My husband and I often talked about going to Tamworth from kids then 14 and 16, to now 28 and 30. The beauty is it we both surprised ourselves with our trades and both fell in love with them. We are so fortunate to love our jobs and are both very passionate with the drive to continue to learn in our areas and beyond.

• COVER STORY

Does your clinic offer comprehensive options to safely target all forms of hyperpigmentation on all skin tones?

Our natural (or “constitutive”) skin color is the basic melanin content of our skin that we genetically inherit. Hyperpigmentation occurs when melanin – the brown pigment responsible for creating all skin colors – is deposited in greater than usual amounts. The most common forms of hyperpigmentation are melasma, sunspots, and post- inflammatory hyperpigmentation.

Melasma

Caused by hormonal shifts, often during pregnancy. Usually seen on the face and stomach.

Sun Spots

From prolonged sun exposure, typically on sunexposed areas like the face and hands.

Post-Inflammatory Hyperpigmentation (PIH)

Results from skin injuries or inflammation, with acne being a prevalent cause. Hyperpigmentation treatments have boomed in the last 10 years, but many are either not strong enough or can trigger unwanted reactions – especially among people with darker skin tones who are prone to PIH.

the solution: melanopro peel system

This unique professional peel system reduces all forms of hyperpigmentation in less than 6 weeks, and is effective and safe on all skin tones.

Results from clinical study conducted on 30 subjects.

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COVER STORY

“Melanopro Peel System has been developed and thoroughly tested to provide excellent results on all skin tones. I have witnessed outstanding outcomes on Fitzpatrick types one to three. However, it was particularly exciting to observe the results on Fitzpatrick types four to six, who are more susceptible to post-inflammatory hyperpigmentation and have limited treatment options. Moreover, Melanopro Peel System is a comfortable treatment option with minimal to no downtime, so it does not disrupt the patient’s daily life.” - Dr. Wong, Double Board Certified Dermatologist, Edmonton, Canada

Melanopro Peel System is a clinical-strength peel program that delivers

visible results in less than 6 weeks. This transformative 2-phase regimen works to visibly counteract environmental skin damage – fading dark spots, reducing the appearance of hyperpigmentation, and smoothing skin’s texture to reveal fresh, brighter skin.

Phase 1 - in clinic

Intensive Peeling Masque (Day 1) • Professional application (45min) • Removed at home (4-7 hours later)

Phase 2 - at home

Resurfacing Moisturizer (4-6 weeks) • Home applications: 2-3 times daily • Day 1-6: flaking • Day 7-15: adjustment • Day 16-48: results peak

Melanopro Peel System does more than enhance your professional offering on all hyperpigmentation concerns – it is also highly profitable.

Launching in March 2024, contact your local Dermalogica representative or contact us at pro.dermalogica.com.au to learn more.

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COVER STORY

• DERMAL

Glass Skin: Hot Trend or Just Too Much? By Alanna Douglas

Hey fellow skincare nerds! If you’re like me, you’re always keeping an eye on the latest and greatest in skincare. Lately, one trend that’s been catching my attention is the whole “Glass Skin” vibe. If you’re scratching your head wondering what that is, no worries—I’ve got the lowdown for you. So, apparently, Glass Skin is all about having a flawless, pore less complexion that lights up and reflects light like nobody’s business. It’s basically the skin version of a shiny, crystal-clear glass. But, honestly, doesn’t it seem like we’re getting a bit carried away with the quest for perfect skin? I mean, can’t glowing skin still be fab even with a few breakouts or some pigmentation? Now, let’s talk about the treatments being promoted to achieve this glass skin look. A lot of the buzz revolves around resurfacing treatments. These treatments, however, aren’t a one-size-fits-all solution. It’s crucial to note that they may not be suitable for every skin type and embarking on the journey to achieve that glassy glow requires careful consideration. As we dive into this trend, my prediction is that we might see a surge in impaired skin barriers. Why? Well, there’s a risk that clients, influenced by the trend, might attempt a D.I.Y approach at home. It’s essential to emphasize that these treatments demand professional expertise for safe and effective results.

skin type can rock that glass skin vibe, whether they’ve got a few lines, breakouts, uneven pigmentation, or some redness. As skincare aficionados, we’re not just in the business of treatments. We’re here to educate and empower. It’s time to flip the script on these beauty standards and show our clients that imperfections are part of the beauty journey. Breakouts and pigmentation aren’t flaws—they’re badges of honour, marking the battles our skin has fought. So, let’s ditch the unrealistic ideals and celebrate the real beauty of diverse skin types. Be that cool skincare clinician who inspires your clients to love their unique skin stories. Remind them that true radiance comes from embracing themselves, flaws and all. It’s time to redefine beauty in the skincare game and let every skin type steal the spotlight. Sending you some extra special skin fairy dust to keep supporting skin and changing lives!

I’m all for using trends to show off what our skin can do, but let’s not forget the bigger picture. We should be using these trends to boost confidence and educate our clients instead of making them feel like they’re not measuring up. So, here’s my call to action let’s not get too caught up in these trends. Put on your education hat and let your audience know that every

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With Love, Alanna Douglas Skin Freak Academy www.skinfreakacademy.com.au hello@skinfreakacademy.com @skinfreakacademy

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• DERMAL

Exploring the Marvels of Exosomes. By Gay Wardle

New discoveries constantly emerge in the vast realm of biology, unveiling fascinating phenomena that revolutionise our understanding of cellular communication. One of these discoveries is the enigmatic world of exosomes—tiny membrane-bound vesicles released by cells that can transmit information to other cells in the body. These minuscule messengers have captured the attention of scientists, researchers and now skin care developers.

New explosions of the following best active will always be showcased in skin care. Exosomes are here; we will see and hear much about them! In this article, I want to dive into the world of exosomes, unravelling their structure, functions, and the promising applications they hold for the future.

So, what are these tiny little vesicles?

Exosomes, discovered several decades ago, are a subtype of extracellular vesicles secreted by most cell types. Typically measuring 30-150 nanometres in diameter, these nanosized structures are formed within the endosomal compartment of cells and released into the extracellular environment upon fusion of multivesicular bodies with the plasma membrane. Initially considered cellular debris, exosomes are recognized as critical mediators of intercellular communication, playing crucial roles in physiological and pathological processes.

What do they look like?

Exosomes comprise a lipid bilayer membrane, similar to the cell membrane, that encapsulates a complex cargo of proteins, lipids, nucleic acids (including DNA, mRNA, and microRNAs), and other bioactive molecules. The specific composition of exosomes is highly dynamic and can vary depending on the cell type, physiological state, and external stimuli. These cargo molecules are selectively packaged into exosomes and can be transferred to recipient cells upon their uptake. Exosomes are naturally created by cells as part of their normal biological processes. They are formed within the endosomal system of cells and released into the extracellular environment. The process begins when cells engulf various materials from their surroundings through endocytosis. The process involves the cell’s plasma membrane folding inward to create vesicles called endosomes that enclose the engulfed material. Within the endosomal system, endosomes can mature into multivesicular bodies (MVBs). This maturation involves the inward budding of the endosomal membrane, resulting in the formation of smaller vesicles or intraluminal vesicles (ILVs) inside the MVB. Within the endosomal system, endosomes can mature into multivesicular bodies (MVBs). This maturation involves the inward budding of the endosomal membrane, resulting in the formation of smaller vesicles or intraluminal vesicles (ILVs) inside the MVB. Once the MVBs are loaded with cargo, they can be transported within the cell and fuse with its plasma membrane. This fusion event releases the ILVs, called exosomes, into the extracellular space.

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DERMAL

Exosomes are released into the extracellular environment when the MVBs fuse with the plasma membrane. These released exosomes can travel through various bodily fluids, such as blood, saliva, urine, and cerebrospinal fluid, mediating cell-to-cell communication throughout the body. It’s important to note that the composition of exosomes, including their cargo molecules, can vary depending on the originating cell type, physiological state, and external factors. This selective packaging of specific molecules into exosomes is a critical feature that enables exosomes to play diverse roles in intercellular communication and various biological processes, including wound healing.

5. Cell proliferation and differentiation: Exosomes contain factors that can stimulate the proliferation of local cells involved in wound healing, such as fibroblasts and endothelial cells. Additionally, they can influence the differentiation of stem cells into specific cell types needed for tissue repair. This helps replace damaged tissue with healthy, functional cells. 6. Scar reduction: Exosomes can reduce scar formation during wound healing. Scar tissue is often less functional and aesthetically pleasing than the original tissue. Exosomes can promote tissue regeneration and reduce the excessive deposition of collagen, a major component of scar tissue. 7. Antimicrobial properties: Some studies suggest that exosomes can also possess antimicrobial properties. In wounds prone to infection, exosomes released by immune cells may help in the defence against pathogens, contributing to a more favourable wound-healing environment.

Are they essential to skin therapists?

Yes! The unique properties of exosomes have sparked tremendous interest among researchers across multiple disciplines. Their ability to transport a variety of biomolecules, including nucleic acids and proteins, makes them potential diagnostic and therapeutic tools. Researchers are exploring exosomes as non-invasive biomarkers for disease diagnosis and prognosis, as the cargo within exosomes can provide valuable information about the originating cells’ physiological or pathological state. Moreover, exosomes hold great promise in the field of regenerative medicine. Their role in tissue repair and regeneration has led to investigations into their potential use for targeted drug delivery, where therapeutic cargo-loaded exosomes can be engineered to target diseased cells or tissues specifically. This approach could revolutionize drug delivery systems, enhancing treatment efficacy while minimising side effects.

How do exosomes play a pivotal role in wound repair?

There are seven ways that these crucial messengers help in the stages of wound repair. 1. Cellular communication: Exosomes contain a variety of bioactive molecules, including growth factors, cytokines, and microRNAs, which are crucial for cell-to-cell communication. When a tissue injury occurs, cells in the damaged area release exosomes as part of their response. These exosomes can carry signals to neighbouring cells, alerting them to the injury and initiating wound healing. 2. Inflammation modulation: Inflammation is a natural response to tissue injury and is necessary for the initiation of wound healing. However, excessive, or prolonged inflammation can delay healing and lead to complications. Exosomes have been found to play a role in modulating the inflammatory response. They can carry anti-inflammatory molecules and signals that help regulate the immune response, ensuring that inflammation is controlled and does not become chronic. 3. Angiogenesis: Angiogenesis is the process of forming new blood vessels essential for delivering nutrients and oxygen to the wound site. Exosomes can contain growth factors and microRNAs that promote angiogenesis. By stimulating the growth of new blood vessels, exosomes help improve blood flow to the injured area, facilitating the transport of immune cells and nutrients needed for tissue repair. 4. Extracellular remodelling: Exosomes can influence the remodelling of the extracellular matrix (ECM), which provides structural support to tissues. They can carry enzymes and molecules that regulate the breakdown of the damaged ECM and the synthesis of new ECM components. This remodelling is essential for the proper healing and regeneration of tissues.

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A little snippet on how skincare companies were utilizing exosomes in their products: Some skincare companies claimed that exosomes derived from stem cells or other sources could promote skin rejuvenation and reduce the visible signs of ageing. These exosome-containing products were marketed as serums or creams that could improve skin texture, reduce wrinkles, and enhance overall skin appearance. Exosomes were also promoted as ingredients in skincare products that aid skin repair and wound healing. These products targeted individuals with damaged or scarred skin, including those with post-surgery or acne scars. Exosomes were believed to promote tissue regeneration and reduce scarring. Due to their small size and ability to penetrate the skin’s deeper layers, exosomes were used in moisturisers and hydrating creams. They were thought to enhance the skin’s ability to retain moisture, potentially benefiting individuals with dry skin. Exosomes were utilised as delivery vehicles for various active ingredients, such as vitamins, antioxidants, and peptides. The idea was that exosomes could help transport these beneficial compounds deeper into the skin, increasing their efficacy. Once considered mere cellular debris, exosomes have emerged as potent mediators of intercellular communication. Their small size, stability, and ability to transport diverse biomolecules make them attractive candidates for diagnostic, therapeutic, and regenerative applications. The burgeoning field of exosome research unravels its intricacies, offering new insights into cellular communication and opening avenues for novel treatment modalities. As scientists delve deeper into the mysteries of exosomes, we eagerly anticipate the translation of their immense potential into real-world applications that could transform medicine as we know it. In summary, exosomes are essential players in the complex wound-healing process. Their ability to carry signalling molecules, modulate inflammation, promote angiogenesis, and influence cell behaviour makes them critical contributors to tissue repair and regeneration. Researchers are continuing to explore the therapeutic potential of exosomes in improving wound healing outcomes and reducing complications associated with chronic wounds and excessive scarring. @gaywardle @gaywardleskininstitute

DERMAL

• DERMAL

Navigating Aesthetic Education and Device Partnership Choices in 2024: Insights from The Australian Dermal and Laser Institute’s (TADLI) CEO, Nancy Abdou Running a beauty or aesthetic business often equals “organised” chaos. As the owner, your role isn’t just about keeping your salon afloat; it’s also taking on roles like a therapist, accountant, and social media guru, on top of an already overflowing beauty tray. In our rapidly evolving aesthetic industry, the decisions you make about education and device partnerships can have a significant impact on the success of your clinic. The overwhelming task of making the right choice often brings a mix of emotions — will it suit your clinic, resonate with your team, and captivate your clients? There’s also the confusion when every manufacturer claims their device is the best on the market, and you might face relentless sales calls, pressuring you into impulsive purchases. Amidst this, today’s landscape is cluttered with educators, coaches, and product pitches, adding to the confusion, leaving many clinic owners feeling frustrated. As an educator, and former founder of a successful skin clinic chain with 15 locations, I bring a wealth of first-hand experience to the table. Having received industry awards consecutively over the past four years, I am intimately familiar with the challenges and emotions clinic owners face. My experience establishing and operating a large clinic network, coupled with my role in education, equips me with a unique perspective to guide you through these challenges. My goal is to help you navigate the maze of choices in education and device partnerships, making decisions that align with your clinic’s ethos and client needs. In 2024, with the economic climate as it stands, making the right choice with limited resources is more important than ever. The Foundation of Continuous Learning With advancements in techniques and technologies, ongoing education is essential to maintain high standards in client care, safety, and results. I am an advocate for education that is not only comprehensive and relatable but also insightful. Understanding how to utilise your devices for a greater return on investment is crucial – ensuring that therapists can deliver treatments that are safe, effective, and innovative. Beyond this, maximising ROI involves learning to use your devices and skills in creative ways or understanding how to combine various treatments for optimal outcomes. This multifaceted approach to education and application underpins the success of aesthetic clinics. Selecting the Right Educational Partner The choice of an educational partner is as pivotal as any technology or treatment you offer, this partnership ensures your team is equipped with new knowledge and skills. Key considerations when choosing the right educational partner: 1. Choose institutions and trainers known

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for advanced education, protocols, and trainers who also have extensive clinical experience. 2. Ensure the education is current, adaptable to industry trends, and compatible with various devices. 3. Opt for partners who provide training tailored to your clinic and team’s unique needs, optimising your learning experience and outcomes. 4. Post-training support is vital for continuous skill enhancement, advice, and troubleshooting, especially when unexpected issues arise. 5. Empowering new and existing team members, by avoiding in-house, ad-hoc training. Professional education ensures no vital information is missed and keeps your team updated on advancements and protocols. Choosing the Ideal Aesthetic Device Before investing in a new device, thoroughly assess the capabilities of your existing equipment; exhaust all the avenues and be resourceful with your devices. Often, the key to achieving enhanced results and client satisfaction lies in creatively utilising what you already possess, not acquiring new tools. Many pieces of equipment have versatile applications that go beyond their primary intended use, think about the ‘off-label’ uses of your devices. This strategy can lead to discovering new techniques that set your clinic apart, providing unique services to your clients while managing costs. Only after you’ve fully utilised the potential of your existing arsenal should you consider investing in new equipment. This approach can unveil new treatment options and improve outcomes, without the need for additional financial outlay. If acquiring a new device becomes necessary, consider the following factors: 1. Understand your clients’ skin goals and your clinic’s future direction. This knowledge helps navigate the device market, avoiding impulse buys based on FOMO or aggressive sales tactics. 2. Ongoing clinical support is essential for when treatments don’t go as planned or when devices malfunction. 3. Educational support keeps team members updated and ensures new members are trained in best practices and protocols. 4. Working out cost/quality balance is essential for a good ROI while maintaining high client care standards. 5. Consider consumables and ongoing expenses to ensure financial viability, especially in the current economy.

Integrating Education and Device Selection into Clinic Strategy Integration of education and technology is key to any clinic’s growth and sustainability. Purchasing devices without in-depth training is counterproductive. TADLI promotes a strategic approach where education and device selection are central to a clinic’s growth plan. Commitment to Excellence Choosing the right education and device partner is a commitment to excellence. TADLI provides expertise, resources, and support to ensure your clinic not only meets but surpasses the expectations in the aesthetic industry. Clinics partnering with TADLI experience remarkable growth and client satisfaction, thanks to our tailored education and affordable aesthetic devices. Introducing TADLI’s Hub for Learning and Innovation We’re thrilled to announce the opening of our training facility, The Dermal Space (TDS) - located in East Melbourne, dedicated to delivering our award-winning training, workshops, and live treatment demonstrations. Designed to be a hub of learning and innovation, TADLI @ TDS offers a unique environment for practitioners to hone their skills and learn about the latest industry developments. Here, we blend theoretical knowledge with practical application, providing hands-on experiences with the latest devices and treatments. Our workshops are designed to cater to both beginners and experienced therapists. One of the key features of TDS is our focus on live treatment demonstrations in a real-life clinical setting, providing an invaluable opportunity for therapists to see applications of techniques and devices, ask questions, and interact with experts. With the launch of TDS, TADLI reinforces its commitment to providing unparalleled education and training. We invite you to join us in this journey of learning and growth, and together, we can continue to raise the bar in the aesthetic industry.

DERMAL

• DERMAL

New Year, New Opportunities!

By James Vivian

I love the start of the year for so many reasons. From a personal perspective, I love making plans, lists, goals and always appreciate an opportunity to mark its beginning e.g. start of the year, start of the month, birthday etc.

As someone with an entrepreneurial spirit, I simply wouldn’t be where I am today without all the plans, goals, lists and intentions I have worked towards over the last 15+ years. When it comes to working directly with clients, the start of a new year is the perfect time to reset and realign client goals, intentions and expectations. Across our industry, we often notice an influx of clients who contact us (some even on New Year’s Day) to set in motion their New Year, New Me program. Regardless of whether we are referring to new clients wanting-in on great skin, or current clients that we want to ‘checkin’ with on any goals or aspirations for the year ahead, now is the time to do so and set up your client for the year ahead. As we know, every client is different, with unique skin and unique requirements for how they care for their skin. Some clients visit regularly, some only when they can, some simple care for their skin at home, so it’s always imperative that we not only request information from our client specific to their skin’s concerns but also gather information that will allow you to put forward plans and suggestions that will suit their personal requirements, such as budget, time and commitment. At JV, at the start of each year, we print out an A5 sheet of paper and ask our clients a few questions for them to answer in their own time before they go in with their therapist about how their skin is travelling and what – if anything – they would like to focus on with their skin throughout the year ahead. These sorts of questions can also be asked face-toface in the treatment room, or asked in a text message or email prior to arrival. Like with any advice, you need to personalise any of these types of initiatives to what works for your business and your clients. The style of questions we ask at JV include: - How has your skin faired over summer? Have you been looking after it well or have you been having – and justifiably so as you deserve it – too much fun in the sun? - On a scale of 1 – 10 (1 being low and 10

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being high), how you do you feel about your skin at the moment? - With this being your first visit for the year, would you like to focus on any elements of your skin more specifically this year? If yes, where? - When it comes to making a plan for your skin to target your concerns for the year ahead, any limitations around your ability to commit to your skin currently e.g. frequency of visits, budget etc.? There is also an opportunity here for you to ask your clients about any feedback they might have that can allow you to better look after them, improve client care, enhance outcomes etc. At JV, at the start of each year we send out via social media and email a client survey which asks our clients to either anonymously or not to answer a set of hard-hitting questions that helps us improve, avoid dissatisfaction and open the lines for communication. Each year we receive over 100 responses which either confirms the good work we strive for daily or provides insights and suggestions as to where we can be doing better (should we wish to listen). Being open to feedback, I think, is an extremely important part of being both a therapist and a business owner. Being a therapist or a clinic that exists for its clients will only occur when you create an opportunity for your clients and customers to feel they have a safe space to voice their feedback, be it positive or negative. It’s essential for any client’s skin journey to stay in touch to ensure that the treatments you are performing, as well as the skincare you have suggested, is working as intended and as any long-standing therapist will attest,

treatments and skincare don’t always go as intended. B u t b a c k t o o u r N e w Ye a r, N e w M e programming. Once you have established your clients’ goals for their skin, you can now create specific treatment plans and homecare plans to target these concerns and your clients should be more motivated to not just book a treatment or purchase skincare, but also be more inspired as you are listening to their concerns and addressing accordingly. Asking a client about their concerns can – and should – happen at each appointment, however, there’s never a better time than the New Year to have a fresh start, a new chat and make some intentions of how you’re going to work together across the year ahead. And finally, remember that the best treatment might not necessarily be something that you can offer. It may be that the pigment you have been working on really hasn’t been budging, so perhaps it’s time to come back to the conversation about seeing a Dermatologist. Or it might be that there is a serum that your client just hasn’t been saying yes to but you know it’s the missing link in their routine. “Well Darling, now’s the time!” @jamesvivian

DERMAL

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• PRODUCT PROFILE

New Year? Achieve a New Level of Success Powered by Synergy.

As a skin expert, you know there’s no one-fitsall “miracle solution”.

Which Device Should I Use in My Clinic?

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It’s a true game-changer for clinics around the globe. Just ask our Authorised Treatment Providers …

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Patients can feel confident knowing each one is specially formulated to get them the best results, such as HYLA ACTIVE™, which provides hydration and healing, or ANTIOXIDANT COCKTAIL™, which shields skin from oxidative stress and inflammation.

The Power of Synergy Ever heard of synergy? It’s when the combined power of a group of things is greater than each working separately. What has this got to do with skin? When the products you use work together within a proven system, you can achieve almost miraculous skin transformations. And the best news is you don’t have to do any trial and error to find the products that work. DermapenWorld has you covered — let’s break down how it all works.

Choosing the Best Microneedling Device As you may already know, microneedling is a minimally invasive procedure that creates tiny punctures in the skin to trigger its natural healing response. This stimulates the production of collagen and elastin to improve the appearance of wrinkles, scars, pores, pigmentation, and other skin concerns. With so many benefits, it’s a popular choice for skin aestheticians who want testimonials as glowing as their patients’ skin.

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– Elena, MD, Clinic Owner Now You Can Recommend a Safe At-Home Option Previously, patients may have used home rollers or inferior microneedling pens at home between clinic visits. This approach is not controlled, may not be safe or hygienic, and could undermine the results you’re working so hard to achieve (and your reputation!) Enter Dermapen HOME™: a convenient and safe at-home microneedling device that allows your patients to accelerate results by complementing their in-clinic procedures.

Supporting with Superior Skincare The Dp Dermaceuticals skincare range consists of high-quality, DermapenWorld-approved products that are specially formulated to work synergistically with microneedling.

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Accelerate Repair and Results You may require other therapies to tackle stubborn skin concerns and get that next-level glow for patients. Boost Results in Clinic Use Dp Dermaceuticals L.E.D.™ and ÜBER Peels with microneedling to rapidly improve visible signs of ageing, pigmentation, acne, or scarring. Detailed recommendations on how to use them can be found in our step-by-step Protocols. Boost Results at Home While peels are best left to the professionals, you can recommend the portable, flexible Dp Dermaceuticals L.E.D. mask to use after at-home Dermapen HOME procedures.

New Year. New Success!

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PRODUCT PROFILE

New year. New Success. That’s the Power of Synergy For many skin concerns, there’s no “miracle solution.” That’s why we’re here to support you in achieving flawless, long-term results for your patients with our deep and varied range of products, tools, and training.

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• BEAUTY

A look into the World of Jabbas Makeup. By Louise May

Meet Brooke Clarke, the multi award-winning makeup artist known as ‘Jabbas Makeup.’ With a decade of experience and a distinctive flair for fantasy and Avant Garde styles. Brooke’s journey started in freelance and at the Napoleon Perdis counter, evolving into a role with KVD Beauty’s artistry events team in London.

Her travels across the UK and Europe for makeup masterclasses opened doors to a thriving social media career, collaborating with major brands. Returning to Brisbane, Brooke established her own makeup studio, focusing on private training and freelance work for various projects. Join us as we delve into the artistic journey and insights of Brooke Clarke, a standout in the global beauty scene.

Where did you grow up and how did you get started into the industry?

I grew up in Brisbane, with my mother as a hairdresser. I was basically raised in the salon, so from a young age I knew I wanted to be in beauty. I dropped out of school to start hairdressing and worked in that industry for about 6 years before deciding that hair wasn’t 100% for me. I had never even considered that makeup artistry was a job, or a career. I was googling beauty industry courses, thinking maybe I would do nails or something complimentary to hairdressing when I came across an advert for a makeup school in Brisbane. This advert had the most insane, crazy special effects, fantasy makeup creation that I had ever seen. It was like a lightbulb moment for me, I knew instantly that’s what I HAD to do. So, I saved up, did that exact course, and never looked back!

Brooke Clarke

How did your early experiences shape your approach to makeup artistry?

My favourite thing to tell my clients is that I’m not a ‘one trick pony’ haha. I love so many different elements in this industry, and love that I can cater to all of them. When I did my Diploma of Makeup Artistry, I had it in my head that all I wanted to do was SFX, blood and gore. I was incredibly surprised my how much I loved beauty and editorial makeup. Early in my career, I mainly worked as a freelance artist and for makeup counters as a retail artist. I would highly recommend this path for any new makeup artist, as the experience you gain is invaluable. Working in retail artistry really shows you how to work with a diverse range of people, who aren’t necessarily there for you, or your skills, but rather they like the brand you’re working for. So, it completely widens your skillset almost immediately. Freelancing is a great way to earn money straight away, and also great experience for learning how to work in uncomfortable scenarios and make it work. Whether that be setting up your kit in a bathroom, no natural light, no air-conditioning, the list goes on. I think having all of these different experiences has helped me not only to be able to work under almost any condition, but also to build up my tools and equipment needed to ensure I can do my best work in any scenario. Sometimes you don’t know until you know.

Where does the name Jabbas Makeup come from?

Jabbas Makeup comes from a nickname from when I was a kid ha-ha! It comes from the Star Wars character Jabba the Hutt. It’s what my brother used to call me as a kid, and I used to have a personal Instagram account with that as my handle. I had a decent following on that account, so when I decided to get serious about doing makeup, I named my account Jabbas Makeup so people would know it was me. It then stuck and is my registered business name now!! Its great though, almost like an alias. If someone approaches me in person and calls me Jabba instead of Brooke, I know I haven’t met them in person before. It’s a good way of keeping track of people when you work with so many different faces and teams all the time!

Can you share some memorable moments or experiences from your time overseas and how it influenced your artistic style?

Moving to London was the absolute best thing I have done for my skills! I’m a very competitive person when it comes to my career, and I was used to being the most creative person in the room in Australia. When I worked in London, I was humbled very quickly. The makeup artists over there are just on another level. Working with these amazing artists inspired me to really up my game, so whenever I had days off, I would just practise techniques and looks on myself that I couldn’t get the hang of. At some point, I started posting those looks of myself on my social media and one day it just all blew up, gaining literally thousands

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of followers overnight. Having a huge confidence boost like that just propelled me to further expand my skills. I’m so attracted to the biggest, most insane makeup creations, so learning how to execute these sorts of makeups just from practise and learning makes my heart sing. I still do this to this day (although I rarely post the test makeups, I do on myself, anymore) but I think it’s so incredibly important to practise and learn and put in the time. Being surrounded by people that inspire me is what I’m all about!

How did exposure to different cultures and beauty preferences impact your own creativity and the way you approach makeup application?

It was such an incredible job and opportunity! I wouldn’t be the artist I am today without these experiences. I was definitely pushed in ways that I hadn’t ever been pushed before, but those experiences are normally where I thrive the most. These sorts of experiences pushed me to practise, to play with makeup on days off, and to develop my own personal style in makeup artistry. I’m obsessed with learning and being a well-rounded artist. Moving overseas and working with different people is a very good way to get yourself out of your comfort zone.

• cont’d over page...

• BEAUTY • cont’d from page 45

Transitioning into the role of a social media makeup artist brought brand collaborations with major names like Colourpop, Sugarpill, Nyx Cosmetics, and Makeup Revolution. How do you balance maintaining a strong online presence with staying true to your artistic vision? Honestly, it’s not always been an easy road, especially when brands have a different vision to your own. I’ve had to create looks that weren’t always my own style due to a brand not vibing with my initial concept. There was no rule book on social media brand deals back in the day, so you kind of have to figure it all out as you go. I have learnt along the way to only sign contracts with brands when I have full creative discretion, or there is a clear brief that I’m into. Social media is a love hate relationship for me. It has given so much to me, but it’s hard not to get caught up in the politics of it all. I now have different social media pages to target my different audiences because my work is so varied, and that seems to be working well so far!

After your international ventures, you returned to Brisbane and established your own makeup studio. What inspired you to open your studio?

I wanted to create a space that was my own, that was good enough for me to spend every day in. I knew I wanted to take clients and get back to my roots of creating that salon-like environment. But I really didn’t want to freelance again, so it just made perfect sense at the time. I love my little studio and all my clients are literally a dream. When you put out work that you love, you attract people that love your work, so all of my clients are like my friends. It’s a really special thing to be a part of your clients’ most special memories, and I have always loved making people feel and look good. I am also a very easily distracted person and cannot get any work done at home, so it’s also the perfect place to come and do all of my admin!

Your studio serves as a space for private training and client services. Could you share some insights into the types of training you offer?

I offer a few different types of training, but in my studio, I offer hands on learning for makeup artists, including glam or fantasy. So, the artist gets to pick the look they’d like to learn, and I do one side of the face, and they do the other. It’s all step by step so we end up doing the makeup together and I can guide them into using my own techniques. I also do personal lessons for people wanting to learn how to do their own makeup. It’s so much fun! I have a background in education and have taught at a few makeup schools over the years, I love giving back to my industry. I truly believe that you never stop learning, especially in an industry where trends change so drastically. I always used to say to my students that the minute you stop learning, or think you’re the best your ever gonna get, then that’s when it’s time to quit. Learning and further education is so important to create a well-rounded artist. I’m actually super excited to announce that I will be going on tour around Australia with a brand-new masterclass very soon! Watch this space ha-ha. I’ll give you a hint, my upcoming masterclass is called Fantasy Makeup Unlocked.

Building a team of talented hair and makeup artists at your studio is no small feat. What qualities do you look for when selecting artists to join your team?

I’m super picky when it comes to who I allow into my space, especially my studio. I am all about good vibes only. My business is my baby, and my clients mean the world to me. My team are some of my best friends - I’m never too fussed on years and years of experience, I just love motivated people that are willing to learn. I put in as much time to my team as they do to me - meaning we regularly do training days, they will assist me on shoots and jobs, I will assist them on jobs. We all work very closely together so it’s so important to me that they have my back as much as I have theirs, and that there’s no tension or animosity as it’s such a small environment.

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BE AU T Y

• BEAUTY

As a makeup artist working across various mediums, including fashion shoots, music videos, and runways, how do you adapt your skills to suit different contexts and artistic requirements?

I guess my biggest thing is organisation. Because I work in so many different aspects of my industry, I have to figure out exactly what it is that my client wants from me. Anyone who hires me knows I love to be prepared. Half of my job is coming up with concepts, mood boarding, facecharting. I always like my clients to know my makeup plan prior to the day of the job. Often, I will organise 1-2 meetings with my clients in person before the actual job date. The first meeting is for me to gain as much information as possible on their concept, which might include their idea of makeup, styling, hair, lighting, etc. I’ll then do my thing and the second meeting is showcasing my ideas and getting approval from the client. This allows me to work with the most efficiency and ease on the day of the job, and I’m not stressing that maybe I’ve done something that the client didn’t expect. Open communication between myself and the client is so important to me, I’m all about bringing my A-game to each job. Doing this and offering my clients a few different concepts for the job always helps me to gage my client’s expectation.

Your signature style in fantasy and avant-garde makeup has garnered attention worldwide. How did you discover and develop this unique artistic expression, and what draws you to these particular styles?

Honestly it just happened naturally! I’ve always been the girl that wears the most amount of makeup, and I have always been attracted to the brightest, loudest, in-your-face looks. It what got me started in this industry in the first place, and once I had figured out how to execute these sorts of looks, it was very empowering. For a long time, the only makeups I would do were literally the biggest most out there fantasy looks. I’ve been working super hard in the last couple of years to bring a slightly more fashion, paired back (for me lol) element into my work - which has probably been my biggest struggle. I’m so in love with giving people a shock, and something they’ve never seen before, especially in person. That’s why I’m so excited to be running my newest masterclass this year, as fantasy makeup isn’t something you see walking down the street. Its straight up art, and I have always loved that so much.

Can you tell us about your cosmetics line?

Jabbas Cosmetics is my little Covid-born baby. It’s a small range at this stage, we only have multi-use liquid lipsticks and some epic neon pigments. I had always wanted to create my own brand and share with the world products that I love to use, so when I finally had the time during our covid lockdowns I started working on Jabbas Cosmetics. It took approximately

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a year to get off the ground, from idea to product in hand. It’s not an easy process to navigate but you definitely learn along the way. When we launched, we actually did a big fantasy makeup style runway in Brisbane city and had roughly 300 people come to watch the looks. It was the craziest thing I’ve ever pulled off, and I can’t wait to push the boundaries even further. I truly love getting to showcase my industry and my world to people that aren’t from it, and Jabbas Cosmetics has really allowed me to do so. I’m hoping to expand the line this year and bring some more amazing products to life that I am able to share with the world! Every time someone messages me personally to tell me how much they love my products; it makes my heart sing. And of course, I use them pretty much every day!

What are your future aspirations and goals?

I have soooo many different goals! Working in so many different avenues of my career, they sometimes get jumbled up, so it’s important for me to write them down in order to stay focused. A definite goal of mine is to work way more within the hair industry. I’m obsessed with doing hair shoots and working with other creatives in that field. Hairdressers are my favourite people, and I’m always in complete awe of the incredible hair that I’ve been lucky enough to witness in person. I find these shoots to be the most inspiring, and one of my favourite work environments. I would love to travel more with work, so I’m going to be doing regular trips throughout Australia this year so I can expand my clientele and work with lots of new people. For my studio, I am always aiming to create a safe space for my clients and will continue to do so. I have a ‘no bad energy in my shop’ policy, I just want my clients to have the best time. I really respect that my business is not a necessity for most people, its frivolous and exciting for my clients to be getting pampered. I’m literally in the business of treating yo’ self, so I always keep that in mind and strive to always be high energy and create a super fun space for my clients! I have probably gotten off topic, but ultimately my goals for this next year are to do more photoshoots, more runways, travel, learn, and give back to my industry. @jabbasmakeup @jabbascosmetics @brookeclarkemakeup @jabbasmakeupstudio Imagery team credits: Photographers: Caitlin Bolard KTB, Theresa Hall, Autonomiss, Macami, Eliza Mullins, Amber Toms, Jayzoo Models: Ruth Hewson, Zai, Ava Von Davi - Vivians Model Management, Emma Hutton, Roxanne Murekatete, Serena Brookes, Maya Rune - Chic Brisbane, Anna Haycock Vivians model management, Mabyro James, Charlie Hall Hunter model management

BE AU T Y

• BEAUTY

It’s Easy Being Green... By Will Fennell

Running a beauty or aesthetic business often equals “organised” chaos. As the owner, your role isn’t just about keeping your salon afloat; it’s also taking on roles like a therapist, accountant, and social media guru, on top of an already overflowing beauty tray.

This year, I celebrate 30 years in this beautiful industry. I have seen a lot during this time. When I first began, we had the training to create change in the skin, but the tools needed to catch up with our knowledge. Most skincare products delivered little change except to hydrate and smooth the skin’s surface. The use of glycolic acid was well on its way, but it still needed to be mainstreamed to be used as a core part of our training. Fast forward to 2024, and we have gone from beauty therapy to dermal therapy, and lasers more reminiscent of Star Wars have replaced the sweet-smelling creams.

These ingredients have no benefit to the skin and are non-renewable and detrimental to our environment. Whilst most of them are not yet banned from being used, this regulation often takes time to catch up with the science. Be the first to say no to any ingredient that is harmful to the world we live in. When you say no, your clients will listen; with this, skincare companies are forced to change.

Honestly, I don’t remember discussing ethical skincare at college. I was always an animal lover, having grown up on a farm, so perhaps I did question the skincare testing, but this was 1994, and although the topic had been around since the 1960s, it wasn’t a central issue for brands or consumers.

Please don’t fear that removing these ingredients affects skincare performance. Eco-conscious skincare companies replace these ingredients with natural oils, solubilises, and thickeners instead of petroleum ones. These ingredients are very effective; they sustainably care for the skin and reinforce its protective barrier without negatively impacting the environment.

Today, gratefully, this has changed; the end consumer is demanding that their skincare not contain ingredients tested on animals. This has been a brilliant campaign by organisations such as PETA.

One ingredient currently being discussed is Phthalates, which are used as softeners to enhance the texture of products. They are in skincare formulas but are hormone-active chemicals that may negatively affect developmental processes in growing organisms. Think about that one!

With this dark chapter in our industry faced and, to a certain degree, conquered, we are now faced with another significant environmental problem: the effect our skincare has on the environment, not just the bunnies.

However, remember that the term “Clean Beauty”, often used to refer to brands’ consciousness of what ingredients they use that negatively affect the environment, is not regulated. So, it is up to you to ensure the brand you are researching is telling the truth.

Skincare formulations are being washed into the sea, accumulating in our sea life, and killing off delicate ecosystems. But like when we said no to animal testing, this will only stop once we demand skincare companies stop using unnecessary ingredients harmful to our essential natural ecosystems.

Skincare companies can be naughty, hiding behind wording and marketing jargon that confuses you. But it is simple: either your brand does NOT contain ANY of the ingredients I mentioned in the list above, and it is considered CLEAN, or it does contain one or all of them, and it is NOT clean. There are no shades of clean regarding skincare formulas. “Sort of clean” doesn’t count. It is like being “sort of vegan”.

If you want to create change, it is up to you to find a business partner committed to providing skin-friendly cosmetics that are safe, sustainable, and free from ingredients that negatively impact skin health or the environment. The ingredients that we need to avoid are as follows: • Mineral Oil • Parabens • Microplastics • PEG’s • Cyclic Silicones • Phthalates

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A simple way to guarantee clean formulas is to double-check the INCI list on the product or box it comes in. Remember, ingredient lists cannot lie; marketing pamphlets often spin the story skincare companies want you to believe. I hope this has got you thinking about our industry’s effect on the environment. If it has, then my job is done. Now, shout this out to the world and get others on board. Remember that as one person, we have a voice; as many, we have an army. Will Fennell is a trainer for BIODROGA. 1800 252 253 www.biodroga.com.au

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THE PALETTE

• BLOG SPOT

Paving the Profitable Path to a Better World. Are you leaving a legacy? By Paul Frasca

The New Year is the perfect time for rejuvenation, isn’t it? It’s a moment to assess the achievements of the past year and draw inspiration for the future. As we step into the new year, I invite you to consider: How can your salon become a force for good, benefiting both your clients and the environment? In our industry, sustainability isn’t just a buzzword—it’s a key to success. Building c o n n e c t i o n s w i t h t h e l o c a l c o m m u n i t y, maintaining profitability, and adopting ecofriendly practices go hand-in-hand. By integrating systems that prioritise people, planet, and profit, your salon can lead the way, leaving a lasting impact on both the hairdressing industry and the Earth. Connect, Create & Cultivate! Community Connection Fosters Growth. What’s a salon without a thriving community around it? The benefits of giving back are clear. As well as making a BIG difference in people’s lives, you: • Foster a solid customer base • Enhance client loyalty • Increase retention • Drive long-term success Now’s a great time to let your salon’s values shine through. You don’t need grand gestures to make a difference! World-changing conversations can happen within your salon, and that’s why Sustainable Salons equips all of its members with knowledge of how the materials we collect (hair, plastic, foils & more) are recycled within our system, ensuring you can share this impact with your clients. This knowledge empowers

staff, attracts, and retains clientele, and greatly contributes to Making Sustainability Reality. I once visited a salon where the staff placed a small collection tin at the front counter. Clients could make a small donation when leaving. The reception staff rang a bell whenever a client donated, and the whole salon applauded. Can you imagine how great that person felt? As hairdressing professionals, you already have so much power in elevating a person’s selfconfidence. So why not expand this kindness to your community? Encouraging positive social impact within your salon can ripple out and have unimaginably positive outcomes. Transform Lives with Sustainable Salons When you become a Sustainable Salon, you maximise your impact. As well as helping you generate more profit, our network enables you to: Provide jobs to those with disabilities. 50% of Sustainable Salons’ workforce is made up of employees with disabilities. When you join our network, you help us provide meaningful employment. Donate meals to those in need Sustainable Salons collects the paper and metals salons just like yours, which are then sold for repurposing. 100% of the proceeds from these sales are then donated to Oz Harvest and KiwiHarvest to help feed those in need. Will You Follow Or Lead The Transformation? At Sustainable Salons, we’re creating a world where sustainability is not just a buzzword, but a reality. One where people and the planet can all profit. After all, to be sustainable is to be successful. As Naomi Browner, Owner of Bare Beauty House and a Sustainable Salons Member, says: “Clients seek us out because we can offer that extra for them. They can come and have luxurious hair and beauty treatments and know that it’s sustainable, using toxic-free products on them and that we are recycling correctly.” Naomi Browner, Owner of Bare Beauty House Profit For Purpose Is Here To STAY Sustainability and revenue growth go hand-in-

hand. Eco-conscious clientele search for planetfriendly alternatives, and here’s how we help you provide it to them: #1 Salon Directory in Australia and New Zealand Our directory consistently drives consumers to book with a Sustainable Salon, helping them live a planet-friendly lifestyle while generating profit for your salon! The Salon Directory has accumulated 44,489+ bookings to date. Simple swaps that make a difference Sustainable Salons partners with companies like Refoil, Thankyou and Who Gives A Crap to provide salon essentials for purchase on the Sustainable Salons Member Store. Recycling programs that clean up the planet Sustainable Salons members have up to 95% of their resources collected. In doing so, they: • Prevent materials from going to landfill. • Join a thriving network of Sustainable Salons and generate profit-for-purpose. • Help feed those in need (proceeds from the materials sales help feed the hungry) Retail-ready products that reshape the system. Our circular process transforms the plastics collected from your salon into beautiful products. This means the plastics stay out of landfill and in your salon! The best part? They are ready for retail. When selling these products to clientele, you can tell them about the wonderful impact your salon is making. Invest In Your Success. Partner with Us for a Purposeful and Profitable Future! People, Planet, and Profit underpin our mission at Sustainable Salons. With us, you can lead your salon to new heights of profitability and impact. Are you ready to leave a legacy that shines, both in profit margins and a greener future? Join the ranks of successful Sustainable Salons today. Just scan the QR code below to find out more.

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• BLOG SPOT

2024 Trends! By Michael Q. Pugliese, CEO Circadia

As we step into 2024, there promises to be an exciting array of skincare trends that revolutionize the industry, while many trends will carry over from previous years and still remain mainstream. In 2024, we can expect to see things like personalized skincare routines to ultra high-tech ingredients; the beauty landscape is evolving to meet the diverse needs and preferences of consumers. Let’s examine the key trends shaping the skincare scene in 2024 and beyond. Personalized Skin Care: In the quest for flawless skin, customization takes center stage. Personalized skincare involves tailoring products to meet individual needs, addressing specific concerns and preferences. Advancements in technology also allow for precision skin care where customized masks and serums allow for better addressing of the clients’ needs. The era of the one-sizefits-all skin care is making way for a more individualized approach—helping skin care professionals remain central for clients interested in results driven skin care. Wellness and Skin Care: Beyond surface-level beauty, skin care is about self-care. Skin therapists can get involved in this trend by incorporating wellness-driven elements, such as offering revitalizing teas after a treatment, using healing elements of reiki or energy work, and fostering an environment where clients can come to decompress. While we want to stay in our scope of practice as skin therapists, we can help remind them about the importance of hydration, stress management, and nourishment from the inside, too, as diet is also important in skin wellness. Just as we take vitamins to promote internal wellbeing, clients should make sure their skin is being given the same nourishment topically. Vitamins and antioxidant support is essential for skin health and easy to incorporate. When clients see the benefit of a skin care regimen not just being a routine, but also a beauty ritual, they will reap many more benefits. As a skin therapist, it is our job to help clients understand the ritual of self-care is beneficial to their well-being, but it can also increase your bottom line when they’re committed to selfcare products and rituals.

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High-Tech Ingredients: As technology continues to advance, so does the sophistication of skincare ingredients. Hightech ingredients, backed by scientific research, are becoming increasingly prevalent. From peptides that mimic natural skin processes to bioengineered compounds, these cuttingedge ingredients promise superior results in addressing various skin concerns, setting the stage for a new era in skincare innovation. New Acid on the Block: Tranexamic Acid: Tranexamic Acid emerges as the new acid on the skincare block in 2024. Known for its brightening and anti-inflammatory properties, this acid is gaining popularity for addressing hyperpigmentation and uneven skin tone. As an innovative addition to skincare formulations, tranexamic acid is set to redefine how we approach skin concerns. Making Old New: Leveling Up Tried and True Ingredients: The classics are also making a comeback with a modern twist. Skincare formulations are revisiting tried and true ingredients, enhancing their efficacy through advanced technologies, like copper peptides and beta glucans. Another notable approach is incorporating multiple molecular weights of ingredients like hyaluronic acid in a single product, optimizing penetration levels for maximum impact. Pre/Post Biotics for the Microbiome: Understanding the importance of a healthy skin microbiome, skincare formulations are now integrating prebiotics and postbiotics. Prebiotics nourish the beneficial bacteria on the skin, while postbiotics help maintain a balanced environment. This trend not only promotes overall skin health but also emphasizes the symbiotic relationship between skincare and the skin’s natural ecosystem.

Immersive Sensory Experiences: Skincare is no longer just about results; it’s about the experience. Immersive sensory experiences are gaining traction, providing consumers with a multisensory journey during their skincare treatments. From music and lighting, to deliberate textures and scents, many spas are focusing on creating an enjoyable and sensorial connection between the client and the treatment. Barrier Compromised Skin: Addressing barrier-compromised skin is a key focus in 2024. Skincare products are designed to strengthen the skin barrier, providing protection against environmental stressors. Ingredients like ceramides, fatty acids and niacinamide are gaining prominence for their role in restoring and maintaining a resilient skin barrier. The future of skincare in 2024 is an exciting blend of science, personalization, and holistic wellness. With personalized regimens, hightech ingredients and immersive experiences, the beauty industry is evolving to cater to the ever-changing needs of skincare enthusiasts. As we embrace these trends, your clients’ skincare routines can become more than just rituals – they become a journey of selfexpression and self-care. www.circadia.com.au

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• BLOG SPOT

Beyond Quick Fixes: Why Mastery in beauty skills takes time and it’s okay! By Elle Wilson

In our quest for rapid success and instant mastery, particularly in the beauty industry, we often find ourselves enrolling in short courses and fast-paced masterclasses. Yet, many of us emerge feeling unfulfilled, questioning our abilities and worth. If you’ve ever felt like you’re not good enough or doubted your capability to excel in beauty skills despite these courses, it’s crucial to understand one fundamental truth: It’s not your fault. The reality is, the way we are often taught to learn – quickly and superficially – is at odds with how our brains naturally process and retain information. In a world that idolizes speed, we forget that true learning and skill development require time and are unique to each individual. Is it getting worse, with shorter attention spans due to social platforms and incessantly scrolling? What will the future generations look like? These are critical questions that we must ask ourselves and take control of this new era we find ourselves in not only as beauty professionals but also as humanity. We do have all the power to choose. For now, let’s get right to it... Neurological research has illuminated fascinating insights into how our brains learn. When we acquire new skills, especially complex ones like those required in the beauty industry, our brain forms new neural connections. These connections, however, aren’t solidified instantly. They need time, repetition, and consistent engagement. This process is at the core of why rapid,

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short-term courses often leave us feeling inadequate – our brains simply need more time to properly absorb and retain new information. Does this mean the beauty industry needs a heave-ho? Most definitely. But remember, the principle of supply and demand. You are the one that will create this change. When you understand this critical principle, you will demand change through your choices. The belief that one can quickly master a skill, particularly in a field as intricate as beauty and aesthetics, is a misconception. This belief is akin to trying to fit all children into the same educational system, a method we know doesn’t cater to the unique learning styles and paces of every child. Similarly, in adult education, especially in professional development, a one-size-fits-all approach to learning is ineffective. As someone deeply invested in your growth and success, I want to assure you that it’s okay to take your time. Embracing a slower, more patient approach to learning your craft will not only make you more proficient but will also lead to deeper satisfaction and a sense of accomplishment. Remember, mastery is a journey, not a race. You are unique, and so is your learning path. Just as every face you encounter in your beauty career is different, so is the way you learn and hone your skills. It’s important to honour your individual pace and learning style. Seek out educational experiences that provide continuous learning, offer hands-on practice, and most importantly, align with

how your brain naturally learns and retains information. To truly excel in the beauty industry, consider educational programs that emphasize longterm skill development. Look for courses that offer spaced repetition, practical application, and personalized feedback. This approach not only facilitates a deeper understanding but ensures that you retain skills and knowledge for the long haul. I share this insight not just as a mentor but as someone who genuinely believes in your potential for greatness. The path to excellence in beauty skills is a personal and gradual journey. It’s about understanding and respecting how your brain learns best. This knowledge is not just empowering – it’s transformative. So, if you’ve ever felt disheartened by the quick-fix culture, remember, real mastery takes time, and that’s perfectly okay. Your journey towards skilfulness and confidence is a path worth taking, and I am here to support you every step of the way. By embracing this life-affirming perspective, you can transform not just your professional life, but your entire approach to learning and personal growth. You are capable of extraordinary things, and sometimes, all it takes is a shift in understanding to unlock your true potential.

on s l i W e ll by E Elle Wilson, TrueBrow™ Creator, Mentor and Coach

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• BLOG SPOT

Avoiding Burnout

As A Salon Owner By Daniela Boerma

Owning a salon in the beauty and hair industry can be a rewarding and fulfilling e x pe rience. Howeve r, it c a n a ls o b e incredibly demanding and stressful, leading to burnout if not properly managed. As a salon owner, it’s essential to prioritise selfcare and find effective strategies to prevent burnout. In this article, we will discuss some valuable tips to help salon owners avoid burnout and maintain a healthy work-life balance. Delegate Tasks: One of the main reasons salon owners experience burnout is trying to do everything themselves. Delegate tasks to your team members and empower them to take on responsibilities. Assigning tasks not only lightens your workload but also allows your team to grow and develop their skills. By sharing the workload, you can focus on essential aspects of running your salon and prevent burnout. Set Realistic Goals: As a salon owner, it’s crucial to set realistic goals for yourself and your business. Unrealistic expectations can lead to excessive stress and burnout. Break down your long-term goals into achievable milestones, allowing yourself to celebrate small victories along the way. By setting realistic goals, you can maintain a sense of accomplishment without overwhelming yourself. Create a Supportive Work Environment: Foster a supportive work environment for your team. Encourage open communication, provide constructive feedback, and prioritise teamwork. When your team feels supported and valued, they will be more motivated and engaged, reducing your workload as a salon owner. Additionally, establishing a positive work culture will contribute to a more enjoyable and harmonious work environment. Prioritise Self-Care: Salon owners often neglect self-care while focusing on their business. However, taking care of your physical, mental, and emotional well-being is crucial to avoid burnout. Make time for activities that recharge you, such as exercise, hobbies, spending time with loved ones. Neglecting self-care puts you at a

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higher risk of burnout. When you constantly push yourself without taking time to recharge, you may experience physical and emotional exhaustion, leading to decreased productivity, motivation, and overall job satisfaction. Health Issues: Ignoring self-care can lead to various health issues, both physical and mental. Stress-related conditions such as headaches, muscle tension, and sleep disturbances can arise. Additionally, neglecting self-care may increase the risk of developing chronic conditions such as heart disease, high blood pressure, and anxiety disorders. Decreased Quality of Work: Your clients are the lifeblood of your salon business. Neglecting self-care can impact your ability to build and maintain strong relationships with your clients. When you’re stressed and fatigued, it may be challenging to provide the level of service and attention that your clients expect. This can result in dissatisfied clients, negative reviews, and a decline in customer loyalty. It’s important to remember that prioritising self-care is not a selfish act but rather an investment in your own well-being and the success of your salon. By taking care of yourself, you’ll be better equipped to handle the demands of your business, provide exceptional service to your clients, and create a positive work environment for your staff. Strained Relationships: Neglecting selfcare can strain your relationships with family, friends. When you’re constantly overwhelmed and stressed, it can be

challenging to be present and engaged in personal connections. This can lead to feelings of isolation, strained relationships, and a poor work-life balance. Lack of Creativity and Innovation: Selfcare is essential for maintaining a fresh and creative mindset. When you neglect selfcare, you may find it difficult to generate new ideas, innovate, and stay ahead of industry trends. This can hinder your salon’s growth and competitiveness in the market. Reduced Motivation and Passion: Without taking time for self-care, your motivation and passion for your work may start to dwindle. The constant stress and exhaustion can dampen your enthusiasm and make you question your career choice. This lack of motivation can have a significant impact on your overall job satisfaction and the success of your salon. In conclusion, neglecting self-care as a salon owner can have severe consequences on both your personal well-being and professional success. Prioritising self-care is essential for maintaining a healthy work-life balance, preventing burnout, and ensuring the long-term sustainability of your salon. For further advice on improving your business I can be contacted on dani@totalcoachingacademy.com @totalcoachingacademy_

a m r e o B a by Daniel BLOG SPOT

New by SAOR The Serum: A comprehensive skincare solution designed to nourish. The Cleanser: Combines natural and fermented ingredients and is expertly formulated to better match the skin’s natural pH, reducing irritability while offering comprehensive skincare benefits. Everyday Moisturiser: Expertly crafted, multipurpose skincare solution that nourishes, hydrates, and strengthens your skin’s barrier. www.saorskin.com

CLEANSING Calming Gel-to-Oil By Biodroga Experience the soothing power of BIODROGA Medical Institute’s CLEANSING Calming Gel-to-Oil, which is suitable for all skins but specially tailored to sensitive and hyper-sensitized skin. This unique gel formula transforms into a light oil emulsion, cleansing gently without drying or causing stickiness. The ingredient combination both calms existing irritation and prevents further sensitivities by maintaining your skin’s natural barrier, leaving your skin clean, clear, and refreshed. Natural Origin index 99.5% www.biodroga.com.au

Individual Lotion By dermaviduals dermaviduals Individual Lotion provides the ultimate in customisation. This intense moisturising lotion is ideal for all skin types and conditions and can be fortified with dermaviduals actives to create a personalised skincare solution for every skin and its condition. This ultra-hydrating lotion is boosted with Saccharide Isomerate which uniquely bonds with the skin’s keratin. This bonding mechanism promotes the formation of a long-lasting reservoir of hydration within the skin’s epidermis, essential for various functions, including the support of the skin’s barrier integrity and protection against environmental stressors. The Individual Lotion is housed within a convenient 30 ml spray bottle holding 28 ml of solution which can be customised with 2 ml of active concentrates. www.dermaviduals.com.au

Chic and Versatile Trolleys By Comfortel Introducing Comfortel’s range of Designer Beauty Trolleys - the stylish and functional solution for your salon or clinic. These mobile workstations hold and store your essential equipment, all while adding a touch of sophistication to your workspace. With a minimalist design, curved lines, and premium materials, these trolleys are built to last in busy salon environments. Plus, the seamless integration of sturdy frames and easy-rolling wheels provides enhanced stability and a modern look. Upgrade your salon with Comfortel’s range of Beauty Trolleys. www.comfortel.com.au

Signature Marine Collagen Hydrating Serum and Revitalising Mist By Osmond Saint Rooted in the ancient wisdom of Traditional Chinese Medicine (TCM) and Ayurveda, this multi-award-winning Signature Marine Collagen Hydrating Serum is a harmonious blend of nature and science, designed to bring balance and calmness to your skin. Enriched with superfood ingredients such as mineral-rich Marine Sea Algae, soothing Aloe Vera, refreshing Cucumber Essence, and calming Chamomile. This serum is also an environmental warrior, offering UV repair and blue light blocking properties to shield your skin from modern-day stressors. Filled with healing superfood ingredients such as of Damascena Rose, Calendula, Green Tea, Gotu Kola, Chamomile and Heather Extract. The Revitalising Mist gives your skin an instant boost of hydration and calm whilst naturally protecting the skin barrier. Further infused with Rose Quartz extract to bring you back to your divine power within. Ideal for all skin types, especially very sensitive skin with redness concerns. www.osmondsaint.com

Arch LED Nail Table Lamp By Joiken Specifically designed to optimise space and be an aesthetically pleasing addition to any beauty space featuring multiple brightness, dimming options and light temperature settings, making it the ideal lighting solution for all nail technicians. Designed to provide even illumination without shadows with a high but compact arch, which gives a large space between the lamp and the table. You can use a rest for the customer’s arms, and still have enough space to comfortably perform your work. Generates a bright light of 1600 lumens through its 40W power output. to help nail technicians see even small details of their work more clearly and detect any imperfections. Additionally helping to reduce eye strain and fatigue. The led nail light has 2 settings to adjust brightness and tone which are conveniently placed on and brightness can be adjusted from 0% to 100%, with the tone setting in the range of 2700K (warm light) and 5600K (daylight). Easy to Assemble it includes the Perfect Phone Holder Attachment for recording nail sets and designs and comes with a portable carry bag making it easy to transport. www.joiken.com.au/machines-electrical/arch-led-nail-table-lamp

New recovery accelerator for cosmetic procedures By COSMEDI REPAIR™ A ground breaking medicine revolutionising post-procedure skincare. This innovative product complements cosmetic aftercare regime, providing a high-quality solution to address unwanted after-effects. CosMedi Repair™ soothes soft tissue trauma, supports wound healing, reduces pain and inflammation, and relieves skin irritation and sensitivity. Its antioxidant and antimicrobial properties make it ideal for minor cuts and abrasions. Additionally, it promotes collagen formation, minimises scar tissue, and enhances skin repair. This cream also boosts hydration, maintains skin pH balance, and leaves your skin healthy. www.cosmedirepair.com

Smart Series By O COSMEDICS Elevating Skincare with Innovative Smart Serum and Firming & Lifting Neck Serum. O COSMEDICS is proud to unveil its latest breakthrough in anti-aging technology with the launch of the Smart Series. The collection features two powerful products: the Firming & Lifting Neck Serum and the Smart Serum, both designed to address the diverse concerns of aging skin. The Firming & Lifting Neck Serum is a game-changer in neck and jowl care, boasting a potent blend of 10 clinical actives and O COSMEDICS’ exclusive V8 Peptide Complex®. This revolutionary formula delivers immediate and long-term skin tightening, firming, and lifting. The serum goes beyond traditional solutions by softening wrinkles, evening skin tone, and supporting skin destress and epidermal emotional rebalance. www.ocosmedics.com

Salon Stools By Comfortel With its clean contours, this comfy, cushioned Salon Stool is a salon favourite. Perfectly balanced, the round curved and padded seat gives this salon cutting stool an element of relaxed cool, while being super, super comfy and easy to sit on. The salon saviour? This stool features large hair free wheels for easy rolling (and cleaning!) Available in a range of colours and bases www.comfortel.com.au

Hyaluronic Marine Serum By Mukti Organics Plump, hydrate and glow with this new serum that harnesses the power of wakame seaweed and native extracts to soothe and repair the protective barrier of the skin. Taking hydrating serums to new heights, this upgraded formulation also harnesses the power of a new full spectrum Hyaluronic Acid (HA)to hydrate and plump fine lines on the surface. www.muktiorganics.com

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Rough skin stands no chance against Credo. Credo Ceramic Callus Rasp, Callus Rasp and Duo Soft Foot File in Apricot are the right tools for beautiful feet. German engineered and designed since 1924, Credo has been adding colour to the world of professional pedicure tools.

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• BUSINESS

Going for Goals! By Robyn McAlpine

It’s easy to set goals amongst the hype of a new year and with the pressure of seeing everyone else go for gold on their goals. But now that the dust has settled, where are you at with your career aspirations this year?

It’s easy to write a list or dream up some big scary audacious plan, seeing yourself in the light of all the ‘New Year, New Me’ possibilities. It’s like you ignite this little spark, filled with big dreams and hope and the year ahead feels exciting, fresh, and sparkly. But with goals that scare you a little bit, comes the actual doing, because we can’t just wish them into reality. There’s a little bit of work involved to bring these dreams to life. If you were following the people on the internet who were loudly spruiking their massive goals, their intentions and their ‘word of the year’ style motivation posts, you may have noticed that it’s right about now that these folks tend to slip off the radar as the year gets bogged down with obligations and life starts throwing lemons. Suddenly, the good intentions, the manifesting energy, the “let’s do it” attitude dwindles, and the stark light of day reminds us that big goal things require big actions and some of those actions take hard work, a bit of sacrifice and above all, showing up a different person than you’ve ever been before. So, I’m here, as a not so gentle reminder that NOW is when the real work begins. But I’m not going to leave you hanging. I’m giving you three things you can do that will help you get back on track and keep the spark alive! Maybe your goal was to step into being that amazing skin therapist you dream of being, but you get to work and forget to rebook your clients, or you chicken out when it comes to having those home care conversations with clients that mean they might actually have to buy something from you. Maybe you wanted to finally leave the job that’s sucking the life out of your soul and apply for that dream career with the boss you admire, the team you want to be part of, but the bills keep coming and “it’s just not great timing” to take a new direction. (Pssst! There’s never a good time) Perhaps you decided that this year was going to be the year you went back and requalified or you wanted to uplevel your knowledge, but when you logged onto the website to apply you saw the cost of the training and you quickly logged back out again. (Side note: Hun, I’m here to tell you learning is absolutely and investment and an investment in yourself is always the best kind. You’re worth it and if you’re going to back a winner, always back yourself! So how can I help? Besides a swift kick up the rear end and pushing you kicking and screaming into your goals, let’s first look at what Inspired you to aim the high in the first place. When you dream of your career in this industry, what do you see?

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When you think about the impact you want to have, the clients you want to see, the business you aspire to… What do you FEEL? Is it warm fuzzies? A little bit of fear? Like it’s exciting but scary at the same time? When you get that feeling, it’s the part of you inside that’s giving you the green light to take the leap and go for it. This is the energy you want to go into this big goal with. But it can be so easy to let that spark die out when the world throws bills, obligations, and distractions in your way. SO how do you dig under all the distractions to get the spark back? Now I’m not your hippie ‘woo woo’, manifesting kinda gal, that stuff gets lost on me. But what I do know is the more you can get back to the feeling of the spark, the more likely you’ll be in the right mindset, in the ideal headspace and the zone that you need to be in to make these big scary goals a reality. Here’s three things you can do to keep the spark alive: Number 1: Write your dreams (goals) down and go ‘ham’ on the details. Write as though you’re writing a wish list to Santa Claus and grown-up life hasn’t told you it’s not possible yet. Write some of the most audacious things. Some of them might actually surprise you. Maybe you want to win an industry award with your skin care brand or perhaps a big industry event like the AIBAS? You might want to apply for that promotion or advanced role in your clinic? Maybe you see yourself starting your own business? Now as you read it, What kind of therapist would you need to be to live that life? Who are they? What would they do? What’s something that kind of therapist would do every day? Would they show up to work on time, ready to take clients’ skin to the next level? Have purpose driven skin focused conversations with every client? Would they make home care recommendations without cringing on the inside?

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I imagine a person who shows up like that would kick some serious goals. If you were that therapist today, how would you show up? What kind of breakfast would you have? (one that will fuel you for a great start in the salon) What’s the first thing you would do when you got to the salon? It’s as simple as Starting by doing those things. Live your life as if you ARE that therapist and watch what happens! You might actually surprise yourself! Number 2: Put your dreams right under your nose. What is something that you look at, touch, carry each day that as soon as you see it, feel it, or hold it, the first thing you think of is your big scary goal? It could be a key ring, a photograph, a lucky pair of underpants, maybe a screen saver on your phone or a note in your bag. Whatever it is, make sure it is something that instantly links your thoughts to that bright spark goal. Often called an anchor, it’s a physical reminder of your big goal.

Want to apply for that job? Time to dust off the resume and put your best foot forward. Hot tip: don’t wait for your dream job to pop up on the forums. Put your big girl pants on and reach out directly to that salon. Bosses love enthusiasm and therapists who take the initiative. The first step is always the hardest and the scariest. But one step leads to another and before you know it, you’re well on your way to kicking those goals and living your best skin therapist life!

What this does is trigger your brain that every time you see that “thing” your brain connects to that spark and knows it’s coming into your life so it’s getting ready for it. It’s a physical reminder to get you in the zone of focusing, even for a split second, of your goal and the steps you are taking to get there.

I’m about to let you in on a BIG secret. None of us has a treasure map to the gold. But the people who you admire most and see doing amazing things in our industry, they’re the ones who just take the next step, even if they’re not quite sure. They don’t always know where it will lead or if it’s the right step, but they take a step anyway because that’s how you move forward, even if you feel a little stuck.

Maybe you have a post-it-note on your computer, a photograph on your targets board, the aim is to see it multiple times per day and let the subliminal get to work. Seeing, feeling, and touching this anchor is how you keep the spark alive, even on the days a truck dumps a pile of lemons in your driveway.

If you feel like you kicked off 2024 with the best of intentions and you’ve not yet started, don’t write yourself off thinking you missed the boat. You don’t need to wait for a new year. You don’t even need to wait for a new week! Heck, why start Monday?? If you’re reading this, consider this your fresh start and the minute you put this magazine article down you’re going to reignite that spark!

Seeing is believing. Make sure you’re putting the vision in front of your eyes every single day.

Write down your big goals and show up as that person. Don’t wait to reach the goal before you start acting like the therapist who has achieved it! Put it right in front of your eyes, make it so easy to light up that spark with an anchor that reminds you multiple times each day. And before this day ends, take one action step towards your goal. Just one small step can be the catalyst to the magic that’s about to unfold in your career!

Number 3: Take the leap. This step is about actually doing the big scary thing. Like enrolling in that class? Click that link and fill in the application form. Want to connect with other therapists? Come and join the Skinside Out Squad. Want to win the award? Download the entry form and start the application process.

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@expert_skin_therapist www.robynmcalpine.com

BUSINESS

• BUSINESS

Unleash Your Personal Power, Not Another Strategy! By Rebecca Miller

If you do not have the Salon/Clinic business you want, you may not have become the person you need to be to run it yet!!!

In my early days as a skin clinic owner, I was like many in our industry, constantly searching for the next big thing – be it a revolutionary treatment or wiz bang piece of equipment or a cutting-edge marketing strategy to make this business I had created for myself easier and more profitable. We find ourselves searching for new business strategies when faced with challenges, seeking quick fixes, and hoping to resolve problems with external solutions. We think thoughts like, When I get this new machine, I will make more money and I will then be able to have a day off and spend more time with my kids or have more time to work on my business. Sound familiar? If you just do more (action), or a different action, add in more work you will have a successful business. We look externally, the last place we look for blind spots preventing us from where we want to be is at ourselves. Using busyness as a distraction from selfawareness and being the conscious creator of our life and business. This is how most people live and operate their business and life. It’s called default living or conditional living; you switch on auto pilot. Just so you know this is not sustainable, it doesn’t work. Why does it not work? The answer is simple: It’s the HAVE-DO-BE model of living. We are living by external factors in our lives. So, we decide we will change when those things change. When I have more time! When I have more money! When I have the website! When I have a new team member! When I have the new piece of equipment! When I achieve a result! When my kids are older! When all these things outside of ourselves change I will change, what we do is give our power away, and when we do that very little changes, you become the effect of your business not the cause.

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This is why it’s called conditional living; you have conditioned your life and business on external factor. This is a wonderful strategy for staying busy and potentially burning out. I know this all too well; it’s how I operated my businesses for 20 years. This article may be the most important and valuable article you read to help you create your business and life by design. In this conversation we are going to have the opportunity to shift everything for you. I’m going to share the internal success strategies I have used that have got me to where I am today, and this is a key lesson for my coaching clients. I teach this and at times still find myself living from default mode. We can’t forget we are human.

But its step no 3 that is the gamechangers and changed everything for me.

Now let’s talk about the BE-DO-HAVE way of being. Now I’m going to share with you 3 steps that shifted everything in my business and life.

This is why I am so passionate about selfmastery. We’ll look beyond business strategy and delve into the four foundations of selfmastery - mindset, heartset, skillset, and healthset - not just as concepts but as lived experiences that have reshaped your approach to business and life, plus these teachings are incredible for your team members.

Step No: 1 Get clear now what your done business looks like. The key to successful business is having the end in mind: if you could take away all obstacles, if you could take away any limitations, what does your dream business and life look like? (THINK BIG) What does it feel like? When I ask my coaching clients this question most of them cannot answer it. Clarity is the key. Revenue, profit, impact, how many team members, service and product offerings, values, client numbers, pricing as much detail as you can. Step No: 2 (Once you get clear on your done business) Then get clear on how that done business acts, how you as the business leader acts, how the team acts, clear on your purpose and cultural values, how we show up as a business in the world, the impact. Sounds pretty simple and pretty basic hey.

Step No: 3 If you have clarity on the done business, clarity on how that done business acted Now who would you need to be now. If you be the million-dollar clinic owner NOW, if you be the leader you would want to follow NOW, if you would be confident showing up on social media NOW, be it before you become it. The key to shifting your reality is shifting your way of being, who your being is what creates your reality. What would be the habits, belief systems and actions you cultivate being that person Now.

If you think about too your team members let’s, think consultation process, they have both had the same training, same process to follow, same practice one flies to the moon and nails it and is what we would call a high achiever feel confident, nails the consults and customer experience and the other team member bombs out feels unconfident, overwhelmed. Same training, same process but not the same BEING it’s not the strategy that’s needed here it’s the internal upgrade. I experienced this a lot in my clinics and selfmastery was part of our training pathways and I feel this was the training that created high performers in our businesses.

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Mindset

Mentors often teach us that thinking differently is the key to progress. Sometimes, we might think we need a new strategy to change our business, but the fundamental transformation begins when we change our thinking. Your belief systems are either empowering you or disempowering you. The renowned speaker and life coach Tony Robbins once said, “Success is 80% psychology and 20% strategy.” I couldn’t agree more. Throughout my entrepreneurial jour ney, I’ve realised that my beliefs profoundly impact my ability to grow. When I first started my business, I held a belief that I had to work tirelessly to make money. It was a belief rooted in the idea that success came from putting in endless hours and that because “I didn’t know enough”, “wasn’t good enough”, and “wasn’t good with money”, I had to hustle harder to achieve it. Unsurprisingly, I found myself overwhelmed and exhausted. But then, something shifted within me. I began to explore the idea that making money could be easy. I delved deep into this belief and stories holding me back and started upgrading my way of thinking. It empowered me to step into a new identity and approach leadership, financials, marketing, and sales with a sense of excitement rather than dread. I started seeing positive results, and my business began to thrive. Take a moment to reflect on your own beliefs. What’s holding you back from reaching your revenue and profit goals? Is it a belief that you’re not good or knowledgeable enough? These limiting beliefs can create roadblocks in your path to success, awareness is the key once you become aware you can start to upgrade these beliefs, to more empowering beliefs that foster your growth. I’ve found that surrounding myself with individuals who empower me to overcome these beliefs, rather than reinforcing them, has been a game-changer. Remember, your mindset is the limiting factor in your success, whatever that means to you. Heartset this is your character traits and the emotions that you run your life from. Learning to regulate my nervous system and manage my emotions became paramount. I learned that taking care of my emotional health wasn’t just self-care but business care. Managing stress and nurturing positive emotions foster creativity and resilience, which are crucial for a thriving business. Life inevitably throws challenges our way – whether it’s a financial setback, team issues, or disappointing results with clients. It’s not about avoiding these challenges but rather how we deal with them that defines our growth. Burn out doesn’t come from the hours we work; it comes from the emotions fueling the work. We have to be continuously improving ourselves, create great habits and focus

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consistently on the traits required to run our dream business. Just remember you cannot get a 7-figure business with 6 figure habits. We have to be world class at mastering our emotions.

Skillset

Being a great skin therapist is only part of the equation when you’re a clinic owner. We need to be continuously upgrading our skills not just in our craft but in the essential skills to expand our business Leadership and effective communication are equally crucial in shaping the trajectory of your business. I realised that my ability to lead and c o m m u n i c a t e e ff e c t i v e l y p ro f o u n d l y impacted my team’s performance and my business’s overall success. Leadership isn’t just about strategy; it’s also about fostering an environment that encourages growth and learning for everyone on the journey with me. Self-leadership, as I discovered, encompasses every facet of life. It’s about the value we bring to our relationships, our ability to communicate effectively, and how we nurture our physical, mental, emotional, and spiritual health. Becoming an exceptional leader starts with self-awareness and a commitment to selfmastery. It goes beyond a strategy and embodies an energy frequency for growth and expansion. It’s a mindset rooted in selfbelief, a conviction that we’re here to impact the world profoundly. To become an exceptional leader, you must clean up your internal world, shifting from survival mode and fear to embrace courage. We also need to develop our skills in content creating, copywriting and business development and growth stepping into confidence and showing up even when we suck at things to start with.

Healthset

This may be a tough pill to swallow, but your business can only be as healthy as you are. To show up as the best version of yourself, with energy, you must be healthy physically, mentally, and spiritually. One of my top tips is to start your day at the same time every day. I’m a proud member of the 5am Club, a habit I’ve cultivated for years.

My morning routine begins with silence. I close my eyes and find stillness. Meditation has become a crucial practice for me, even though it initially wasn’t easy to quiet my busy mind. We don’t meditate to become meditation experts but to become experts at life. Next, I harness the power of affirmations and self-talk. I repeat my “I Am” statements and set intentions for the day and my long-term goals. Words are powerful and can change thought patterns, releasing negativity and fear. Visualisation is another powerful tool. I’m a firm believer in the law of attraction. If you genuinely want something, you must believe it with every fibre of your being. Visualising your goals as part of your reality helps manifest them. My morning ritual wraps up with exercise. I dedicate an hour each day to moving my body through a gym session or a walk. By focusing on your healthset and creating a holistic approach to wellbeing, you show up as the best version of yourself. It’s a secret weapon for navigating the challenges of business ownership successfully. This journey through our emotional home is not just an exploration; it’s a transformation. It’s about understanding that our business’s success is deeply intertwined with our inner world. The empowerment of our mindset, nurturing our heartset, developing our skillset, and cultivating our health set are not separate endeavors; they are harmonious elements of a transformative journey. As salon and clinic owners, we must embrace this journey for our most authentic selves. So, start by opening the doors to your emotional home and discover the immense potential within you.

Consistency is key. Discipline yourself to make this a nonnegotiable part of your day. Trust me, having a structured morning routine helps you stay calm, focused, and nonreactive when challenges arise.

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• BUSINESS

3 key leadership lessons I learnt from hanging out with President Obama for the day… By Gry Tømte

Last year, I had the once-in-a-lifetime chance to meet a leadership giant, President Obama. This wasn’t just another Tuesday – it was a standout moment in my life’s highlight reel. Yep, that’s me in the picture with the man himself. My mum wanted to frame it by the way! So, there I was. Slightly sweaty hands and racing heart. As I nervously shook his hand, in an instant I forgot all the cool things I was planning on saying - and barely managed to squeak “Nice to meet you, Mr. President.”

He thrives in these moments because he understands that there’s always going to be a good choice and a lesser choice. And often it’s a 51-49 split which way it goes. His reminder to himself is that “the decisions I have to make are difficult by virtue because the outcomes always have consequences”. And he continued “Often there are great arguments to be made for either choice - and neither is necessarily wrong”. Ans whichever decision he makes it will always be the best decision he can make based on the information available at the time.

Talk about surreal…

So, then the question becomes - how do we make sure we have as many angles covered in the information gathering?

President Obama, with his combo of humility, intelligence, poise, and practicality, had me eager to soak up all his wisdom on leadership. And he didn’t; disappoint.

And this is where the good stuff is…. The way he worked through decisions was quite simple and yet quite a profound awakening for me:

And today I want to share some of the key messages I picked up:

1. Any decision made will always be based on the best data available at the time. And that’s the best anyone can do. 2. To get the best data available, he surrounds himself with a team of “non group thinkers” - a diverse team of people who aren’t afraid to speak up, challenge the status quo, and let their different viewpoints be known.

Hire challengers - not cheerleaders. If you’re a business owner, responsible for the lives and well-being of many (including yourself and your family…) you’ve probably realised that decision making can feel like you’re carrying the weight of the world on your shoulders. Every call seems like a make-or-break moment, especially when you’re responsible for a business. Weighing up pros and cons, self-doubt, fear of making the wrong call… So, I was really intrigued to see how the President thought of these pressures. After all, the kinds of decisions he made could have meant the difference between war and peace. Literally…. Not all that surprisingly, President Obama said he is actually his very best under pressure. He has an ability to stay calm and focused during high pressure situations. He had me even more intrigued. This was the stuff! I discovered his secret sauce for decisionmaking under pressure - and, spoiler alert, it’s not just his “Obama NoDrama” vibe - his ACTUAL nickname by the way!

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Which means the likelihood of missing an important viewpoint is as small as it can possibly be. Wowser! I mean, how often have you felt that a decision weighs on you alone? And you “forget” to consult with a broad cross section of people with different perspectives - which means you miss several crucial elements of your decision-making process? I remember a multitude of team meetings when on the few occasions where there were different opinions being voiced, I felt like it was a personal attack! “I’m the boss - how are they so disrespectful!” I was longing for constant consensus and “harmony”. Ummm yes. And then I realised that having no one to challenge your thinking and status quo was hindering us big time!

It took me a while, but actively seeking continuous feedback from my team was a game changer. It uncovered gaps in our protocols I just couldn’t see from my vantage point. Suddenly, those “annoyances” in the clinic, like “why are they always running late in this one treatment ??” - started to make sense as the diverse perspectives came out, and we could address them effectively. Lesson learned: embracing diverse viewpoints is key to well-rounded decision-making. We need challengers - not cheerleaders… Everyone Deserves a Seat at the Table - It’s on Us as Leaders to Make Room President Obama then dropped another little nugget! “Everyone deserves a seat at the table. It’s up to us as leaders to make room and ensure that everyone has a voice.” Oh! This hit home for me. As leaders, we often fall into the trap of thinking we need to have all the answers. But real leadership is about fostering a culture where differing perspectives are not just heard but valued. It’s about building an environment where being a challenger is seen positively, and everyone, regardless of the “rank” and experience, has a voice and an input. Everyone’s voice carries weight - regardless of position. I could see this in the way Obama interacted with the staff at the venue. There were stories of the cleaners having some great 1-1 conversations, him pranking the photographers and surprising the venue staff. It was pretty clear that he lives and breathes this motto, And one of the reasons it rings so true to me is that through my failings through the years I have made a really conscious effort to adapt the same thinking - with in my business and in my personal life. And I truly believe this is one of the keys to strong leadership. So, how did I start crafting this culture in my business? Well, first we got REALLY clear on our values - including making it safe across the team

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Gry Tømte with President Obama

Final thoughts and reflections… I challenge you to look at your leadership style. Is there room for improvements? If you’re like me the answer will always be YES! It’s a journey remember…. So, for those of you who are forever growing here’s 10 questions I’d love for you to reflect on:

to make mistakes. That goes for everyone from me, the owner - to the most junior team member. If you want a group of diverse thinkers who aren’t afraid to challenge the current way- you also need to make it safe for them to own up to mistakes without the fear of losing their job, status or standing. One of our values is “F*ck , own it, learn and grow”. Which means voicing and trying different solutions won’t be feeling risky, but rather expected. I also introduced quarterly team feedback surveys, improved our constant feedback strategies, and focused on building trust, empathy, and accountability. I often hear leaders asking their team “do you have any feedback for me?” Or “is there anything I can do better?” And although very well intended no doubt it leaves the door open to simply say “nope you’re all good”. Because it’s easy… and giving constructive feedback to a leaderwhether manager or owner - is haaaaard! So instead, what I like to do is “what feedback do you have for me” and “what are some things I can do to better support you?” Same question. Different outcome. This shift for me from a one-woman show to a collaborative environment was revolutionary.

Overnight Success Takes Time Obama’s journey from grassroots activism to the presidency took two decades, yet the press called him an overnight sensation when he won the DNC… He said, “Apparently the press seemed to think I got a hell of a lot smarter overnight!” The narrative of an overnight success is not only misleading and creates unrealistic expectations. But it also leads to feelings of failure and a lack of enjoying the process.

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In the business world, we’re bombarded with promises of quick success – “10x your business in 60 days,” “become a leader overnight,” and so on. We often hear about businesses or leaders who seemingly came out of nowhere to achieve massive success. It’s tempting to buy into these stories because, let’s face it, they’re exciting and they sell the dream of quick, effortless success. But in reality, these stories are the exception, not the rule. The problem with this ‘overnight success’ narrative is twofold. First, it sets up unrealistic expectations. People start to believe that if they’re not achieving rapid success, they’re failing. But that’s just not how it works. Second, it leads to a lack of appreciation for the process. The focus shifts from building something meaningful to chasing quick wins. This can lead to shortcuts, burnout, and a lack of fulfilment. True leadership and business growth, as Simon Sinek would say, is about playing the infinite game. It’s about seeing business as a continuous journey with no end. There’s no final victory because the landscape is always changing, and the goal is to keep adapting and improving. It’s a marathon, not a sprint. In the aesthetic industry, where trends and technologies are constantly evolving, this mindset is crucial. This approach involves continuously investing in yourself, your team, and your business. It’s about striving to be better than you were yesterday, every single day. It might not make the front-page news, but this is what leads to sustainable success and real impact. I t’s about building a legacy, not just a headline. This path requires patience, resilience, and a commitment to continuous learning and growth – the very essence of effective leadership. This not only creates undue pressure but also detracts from the value of the journey. Remember, the key to great leadership is not just in the decisions you make, but in how you make them, and who you involve in the process. Keep nurturing diverse perspectives, and don’t rush the journey. Success, real success, takes time.

Absolutely! Reflection is a crucial part of growth, especially in leadership. Here are some reflective questions and thoughts that leaders, particularly in the aesthetic industry, might find beneficial: 1. Challenging the Status Quo: How often do I encourage my team to question existing methods or strategies? Am I open to feedback that contradicts my own views? 2. Diversity and Inclusivity in Decision Making: Do I actively seek out diverse perspectives when making decisions? How can I ensure that everyone, regardless of their role or experience, feels valued and heard in my team? 3. Handling Pressure and Decision Making: How do I react under pressure? Do I rush to decisions, or do I take the time to consider various perspectives and options? 4. The Myth of Overnight Success: Have I been chasing immediate results at the expense of sustainable growth? How can I realign my goals to focus on long-term success and development? 5. Value of Mistakes and Learning: Do I view mistakes as learning opportunities? How can I create an environment where my team feels safe to take risks and learn from failures? 6. Empathy and Understanding: How well do I understand the challenges and experiences of my team members? What steps can I take to improve my empathy and understanding? 7. Personal Growth and Development: What am I doing to continuously grow as a leader? Am I investing in my personal development as much as I invest in my business? 8. Work-Life Balance and Burnout: Am I balancing the demands of my leadership role with my personal well-being? How can I model healthy work-life balance for my team? 9. Authenticity and Integrity: Do my actions reflect my values? How can I ensure that I lead with authenticity and integrity every day? 10. Impact Beyond Profits: Beyond achieving financial success, what impact do I want my leadership and my business to have on my employees, customers, and community? For more leadership wisdom and business conversations, jump onto Gry’s Instagram. @grytomte

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• BUSINESS

Where do I Start to Negotiate a Market Rent with the Landlord? By Kelly Cunningham, Your Leasing Co.

Rent is one of the most important things to negotiate in any commercial Lease and so it is important that you understand all of the elements and considerations that make up a fair rent negotiation, to ensure you are doing the best by your business and maximising your profit. What is market rent?

A market rent is defined by what the tenancy would be worth if it was vacant. If your tenancy was unimproved and available to the market, what would the Landlord be seeking in rent from a new Tenant? Once you know this, you know the market rent.

Next question then is … how do I find out what that is?

There are a number of ways to establish this, but the best way is to compare your premises to others that are available on the market today and see what they are renting for or find out about recent deals done in your area. We can help with this!

Once I know this, does my Landlord, then have to agree to this?

No, the Landlord is allowed to make their own determinations when it comes to the rent for their property, but it is certainly helpful in your negotiations to be able to provide some comparables to the Landlord to show why you think your rent should be at a certain level. Remember, the market rent is what your tenancy would be worth, if it was unimproved and available to the market. Your existing tenancy is neither of those things exactly, as it is fitted out (so not “unimproved”) and is occupied by you, an existing business (not “available to the market”), so the market rent is really just an indicator to get you started. You will then need to work out what kind of premium on top of the market rent, is fair, to compensate for the fitted-out premises and existing business elements.

Wont the Landlord propose the market rent?

The Landlord will propose a rent which will generally be an increase on your existing rent. This may or may not have a relationship to the market rent indicators. Landlords are always looking for growth on their assets, so their ideal position is nearly always an increase. Remember, the rent you are paying now is only the rent, because you agreed to an amount 5 years ago, when you entered the Lease and

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that amount has increased annually by 3,4 or 5% or CPI, to bring the rent to what it is today. The rent today is based on a calculation determined 5 years ago, not what is going on in the market today. Often, these two numbers are very different. KEY TIP: USE THE MARKET RENT AS YOUR STARTING POINT FOR A NEGOTIATION, NOT THE LANDLORDS ASKING RENT. Tenants often make the mistake of negotiating their position from the Landlords asking rent, rather than the market rent indicators, meaning that if they save $10,000 on the Landlords asking rent, they feel really pleased with the outcome, but what if the market rent is $30,000 less?

What is percentage rent or turnover rent?

Percentage Rent or Turnover Rent is most often seen in shopping centre leases. This is where the Landlord gains access to your sales figures and then at the end of the year, calculates whether you should pay them more rent based on your sales. If you are paying a fair market rental, then have a percentage rent provision in your Lease as well, this may mean that if you perform well, you are penalised by the Landlord and will end up paying more than what is fair for the actual real estate. Percentage rent is a great tool, however, if you are unsure of how the business will perform. It means that the amount of rent you pay is tied directly to the business performance. If sales are low, then so is the rent, however, if sales are high, then the rent can be too. It is important to just work out a percentage that you think is fair.

KEY TIP: KEEP THE PERCENTAGE LOW, SO THAT THE THRESHOLD FOR PAYING “PERCENTAGE RENT” KICKING IN, IS HIGHER THAN THE MAXIMUM SALES, YOU THINK YOU COULD ACHIEVE IN ANY ONE YEAR.

What is gross rent?

Gross rent is when the rental payments you make to the Landlord include the common outgoings for the property. Most leases include an element of net rent (profit centre for the Landlord) and then a contribution to the common property outgoings, for things like common cleaning, security, council rates, insurance etc (a direct recovery of actual costs). These operating costs can go up and down quite dramatically and if your Lease is a NET Lease, with rent and outgoings calculated separately, rather than a GROSS Lease, then you will pay your outgoings contribution to the Landlord annually and this will move up and down, as expenses move up and down. If you have a GROSS Lease with gross rent payable, then you will pay a fixed amount per month and this will just increase annually by an agreed rent review amount, often 3,4 or 5% and this will happen, irrespective of the changes to the costs involved in operating the property. KEY TIP: OPT FOR A GROSS LEASE WHERE POSSIBLE If you have any questions about negotiating the best outcome for your next Lease, please call Your Leasing Co for a free, no obligation conversation on 1300 356 702. @yourleasingco

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• BUSINESS

Bums on Seats! By Jay Chapman

I know what is on a lot of people’s wish list for 2024, more bums on seats! Having more of those great clients, the A-grade ones who lift your day as soon as you spy their name in the appointment book. How do I know? Because, as a business coach, the question I’m commonly asked is: “How do I fill my salon with more clients, and good quality ones at that?” My answer is always that same (and sometimes unpopular). A-grade clients don’t just magically appear. You make them. You take a B- or Cgrade clients and you educate them. It’s all about building trust. More bums on seats is not the immediate answer for most salons, focus on the service you offer your current clients first and foremost. SUSTAINABLE GROWTH! Salons are like no other business because of the relationships that we do (or do not) create. If you work on the salon floor you already know that some clients make your day a joy while others make it a living hell. Some clients you connect with and others you don’t, no matter how hard you try. If your business is always searching for more clients, my question is: what did you do to the clients you already had, the non-returning ones? Non-returning clients are probably the most under-monitored data in any salon, yet the figures tell us so much. Let’s take a closer look at your weekly client breakdown. The list goes like this: -Total number of clients for the week -Number of those who are new -Number who are lost or non-returning The first two figures are easy enough to gather. Quantifying your “non-returning clients” is trickier. Do you look at the lost or non-returning clients every single week? And after how many weeks do you consider a client to be lost? My definition is if your client has not been in during the last 16 weeks, she or he is either not a regular or she has wandered off. Unless your business is relatively new (say under a year old) I’d expect you’ve seen a fair share of clients come and go in your salon. So, where are they now? And, why didn’t they stay? Few salon owners grasp this. They hand us a retention report. What I want is the names of the lost clients and who touched them last. Putting your business hat on and looking at those lost clients each week will show you what is really going on. That’s the real way to monitor this and to learn about your team.

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You will start to see a pattern. If you give a client to a particular team member, there is a higher likelihood that they will return. With another team member, the probability is much lower. Attracting a new client is harder than looking after an existing one. Once a client comes into your salon, is serviced by an expert, and enjoys a great customer experience, you generally have to “screw up” for she or he to decide to try elsewhere. Keeping clients happy and caring for them between visits is everything. Some of them will disappear despite your bend-over-backwards efforts and you need to develop a thick skin to be a salon owner. If a client wants to leave, that’s okay! let them go, but for the right reasons. You can put it down to luck, or personality, or the economic climate. Or you can take a business owner’s perspective and introduce some changes. This week, take a critical look at what each member of your team is doing to the new and existing clients in your salon. Start by making sure that everyone on your team is rebooking each client as they leave. It’s not enough to ask, “Do you want to rebook?” or (even worse) “You don’t rebook, do you?” or “do you just want to book online?” GAHHH! Mentor your people to frame the question along these lines: “When am I going to see you again?” or “Your turnaround is between five and seven weeks. What do you think about making a time now for six weeks so you know we can look after you? Is this time and day good for you?”

It’s not rocket science. You want all the great clients, all the lovely, loyal clients, in your column, right? Well, step up and book them in so the grumpy whiny ones can’t get in! Now back to your list of non-returning clients. They will fall into three categories, each with its own action: 1. OMG I can’t believe she stopped coming. Pick up the phone and call her, and politely say we missed you, are you OK? 2. The middle range, garden variety clients. Send them an offer to come back, using good old-fashioned snail mail. This will let them know you ARE NOT disgruntled, and you would love to look after them again if their current hairdresser can’t for some reason. 3. The “D” Drainers. These are the whiny ones who leave you feeling drained and undervalued. Just be pleased the wind blew them away. Let them go. (never many) If you act on your non-returning clients, you’re heading in the right direction. If you remain vigilant about measuring and monitoring, increase the new clients who come in and reduce the lost ones, you simply can’t help but grow your business. Look after your clients and treat them with the respect they deserve because without clients your business is nothing! It’s about quality A-grade “bums on seats”, which is about creating rewarding client relationships, suggesting change, CARING AND EDUCATION! It’s about the people! Jay Chapman is a Senior Coach at The ZING Project. For coaching support and wisdom contact Jay at jay@zingcoach.com.au or follow on Instagram- jaychapman_zing

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• MARKETING

The Consistent Beauty of a One-Day System to Slay Your 2024 Marketing. By Digital Health Co

Let’s face it, marketing is the one thing that ends up at the bottom of your endless to-do list. It’s rushed, feels like a tedious chore, and sometimes you wonder if your Instagram posts are even reaching beyond the salon walls. We understand – your time is as precious as a bottle of retinoid, and marketing isn’t always a priority. But neglecting your marketing isn’t just a missed opportunity; it’s costing you more than you might realise including time and potential clients. The reality is that you could turn things around in just one day, thanks to systems. Yes, this article isn’t about diving into another Instagram growth hack. No, we’re talking about a one-day system that can transform your marketing strategy into a seamless process.

The Beauty of a One-Day System in Marketing

The absence of a systematic approach to marketing often leads to challenges, leaving you feeling overwhelmed. Without a system, the daunting prospect of not knowing what to post on social media becomes a recurring nightmare. Consistency slips through the cracks as your sporadic efforts fail to cultivate a thriving online presence. The reality is that without a structured system, each post feels like you occasionally slapping on moisturiser and waiting for it to heal the skin. Trust us when we say, we understand your salon leaves little room to meticulously curate, write, and design your content. But maintaining this “we’ll see” approach in 2024 isn’t gonna cut it anymore because it will make you waste more time than ever before and let potential clients slip away. This is why, now more than ever, you need to slay your marketing in one day. By streamlining your marketing efforts into a single, efficient day, a ‘One Day to Slay’ system reclaims your time, nurtures consistency, and ensures your business doesn’t miss a beat in the beauty industry.

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The Domino Effect of Consistency and Long-Term Strategy

Consistency in marketing is like laying a series of dominos – small, deliberate actions that, when aligned over time, create a powerful cumulative impact. Consistent messaging reinforces your beauty and aesthetic salon in the minds of potential clients. Just like seeing a familiar face regularly makes it easier to recognise, repeated exposure to your marketing materials establishes recognition. This repetition builds familiarity and trust, making your business a reliable presence in the eyes of your audience. The reality is that trust doesn’t happen overnight; it’s a gradual process. Consistency in your marketing efforts signal’s reliability. By posting on your social media, adding a blog to your website every month, and sending a weekly newsletter, you provide regular, cohesive, and consistent updates to your client. It makes your business look active and dependable. Over time, this builds trust, a crucial factor for potential clients to choose your services over others. Take the Google algorithm. Consistent content creation on your website and updates to your Google business page signal the software that your business is once again, active, and pertinent. This consistency attracts the algorithm’s attention, positively influencing your website’s ranking in search results. It’s a domino effect – regular updates can lead to improved visibility and, consequently, more potential clients finding your business online. Consistency positions your business as an authority in the beauty industry. Just as repeated exposure to a product convinces consumers of its efficacy, frequent and reliable communication through consistent marketing reinforces your expertise. This positioning helps your audience see your business as the go-to source for their beauty needs. In short, while consistent marketing may not yield immediate results, it sets the stage

for long-term success. Just as tending to skin issues requires consistency to heal, nurturing a consistent client base through marketing efforts ensures sustained revenue. Understanding the domino effect of consistency in marketing is not just about short-term gains; it’s a strategic investment for long-term business prosperity. And guess what, you can create this cumulative effect in one day, with the right system.

The One System You Need: One Day to Slay

‘One Day to Slay’ is a system enabling beauty and aesthetic business owners like you to plan their marketing strategy for the next three months in just a single day. Yes. 3 months of content made in a single day. And the best part? You don’t have to waste hours finding the right idea or writing to make marketing generation seamless. The ‘One Day to Slay’ system makes this possible by providing a structured process. The key is starting with the bigger picture – mapping out what you want the next quarter to look like. This system simplifies the process further by breaking down your overarching theme into practical content ideas. It ensures that your content aligns with your business goals and resonates with your audience. Additionally, the strategy encourages efficiency by showing you how to repurpose one core idea into multiple content forms. With ‘One Day to Slay,’ you’re not just streamlining your marketing: you’re setting the stage for consistent, effective, and time-saving beauty business promotion. Step 1: Define Your Quarter’s Big Goal Shifting your mindset from monthly to quarterly planning in marketing is not just a shift in perspective; it’s a strategic move that brings clarity and purpose to your salon. When you operate on a quarterly basis, thinking in three-month blocks, you gain a broader view of your marketing landscape. This extended time frame allows you to craft a cohesive messaging and promote your offers more effectively. First, start by considering the upcoming

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holidays and events in the next quarter. Holidays are golden opportunities to narrow your promotions and offers according to your client’s needs. For example, you might find husbands actively looking to treat their wives over Valentine’s Day or Mother’s Day, and your marketing during that quarter should include promotional messages targeting the men. In short, mapping out your marketing activities around these occasions ensures that your strategies align with the seasons, capturing the attention and interest of your clientele at the right time. In essence, the shift to quarterly planning allows you to navigate the beauty marketing landscape with precision and purpose. By outlining holidays, promotions, your ideal buyer, and your business goal, you create ‘themes’ and a quarterly map that will cohesively drive your marketing forward with ease.

Step 2: Create a Short List of Ideas and Break Them Down

The next step in your ‘One Day to Slay’ system implementation is to use your quarterly map and the theme you have set to narrow down a list of content ideas. If your theme is Valentine’s Day, for example, your list of content ideas could include a couple’s facial treatment promotion, the benefits of facials for stressed wives, or X treatments to pamper your loved one this Valentine’s Day. Overall, having a theme will help you narrow down your offer and promote it more effectively. Once you have your theme, brainstorm a shortlist of five to 10 ideas related to it. Break down each idea, considering how it relates to the theme and why it’s relevant for your client. Now, create SMART goals for each idea. Instead of a generic goal like ‘increase sales,’ make it specific, like ‘increase couple’s facial package sales by 20% in the next two months.’ Ensure your goals are measurable, achievable, relevant to your theme, and have a clear timeframe for implementation. This methodical approach not only streamlines your marketing but also sets tangible targets. It keeps your efforts focused, ensuring that each idea contributes meaningfully to your marketing and business.

Step 3: Repurpose One Idea into Multiple Pieces of Content

Now that you have your quarterly marketing mapped out in more depth, it’s time to make things a little more strategic. Social platforms like Instagram would have you believe that you should create fresh new content every single time to stay relevant. But this approach is not only unsustainable, it is downright impossible for busy salon owners like you. But you know what is sustainable and beneficial for your business? Breaking one idea into multiple pieces of content.

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This approach not only ensures consistency but also reinforces your messaging. The thing is, it’s time to recognise that your clients will have diverse preferences in how they access and consume marketing information. So, while it’s important to have a blog, a social media account, and a newsletter, it’s also essential to repurpose your content instead of creating something unique for each. Let’s say one of your ideas is to share how to manage and treat rosacea. You can craft a long-form, in-depth blog about it with multiple subsections for your website, then break down everything you’ve already written into bite-sized pieces for social media. Then, take it a step further by using the same content and summarising key points for your newsletter. This approach not only saves time but also ensures that your messaging remains consistent across different platforms. Sure, it may feel like you’re repeating yourself, but it’s essential to understand that people consume information in various ways. Some prefer in-depth reads, while others lean towards quick, visual content on social media. By repurposing one idea into multiple formats, you cater to these diverse preferences, make the most of your creative effort, and increase the chances of your message resonating with a broader audience.

Slay’ will ensure you no longer lose time, waste energy, and trigger a breakout over marketing. Start with the three steps we shared and when you’re ready to slay your marketing for the quarter, sign up for our free video series to unlock the full potential of this system. In the ‘One Day to Slay’ video series, you’ll not only understand the nuts and bolts of the system but also uncover additional benefits that can elevate and streamline your marketing game even more. We’ll guide you through practical steps, demonstrating how to implement the system seamlessly in your beauty business. What’s in it for you? First and foremost, a more efficient and cohesive marketing strategy. You’ll learn how to plan your promotions strategically, create content that resonates with your audience, and maximise the impact of your marketing efforts with the power of exactly how to repurpose your content across all your media platforms. The video series is designed to provide actionable insights that you can implement immediately, yielding tangible results for your beauty business. Click the link below to sign up for the “One Day to Slay” free masterclass. Unlock the full potential of ‘One Day to Slay’. www.digitalhealthco.com.au/slay/

Access Our Free One Day to Slay’ Video Series

It’s time to rely on systems to slay your marketing in 2024. By creating cohesiveness and consistency, systems like ‘One Day to

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Engaging Hearts, Not Just Screens. How To Humanise Your Salon’s Digital Voice In 2024 By Rachel Medlock

As the digital landscape evolves, so must your approach to connecting with your clients. 2024 is all about connecting deeper than ever before – your clients expect more than trending social media audio; so how will you break through the digital noise and craft content with soul? Let’s dive into four strategies to make your content seen and genuinely felt by your audience.

1. AI As Your Sidekick, Not Your Storyteller Gone are the days when AI was the new kid on the block, dazzling us with its novelty. Now, it’s time to use AI smartly. Think of it like this: AI is your efficient assistant doing the legwork — gathering data, analysing trends, and even drafting basic outlines. But the real magic? That’s your job. For example, when announcing a new promotion, let AI do the initial research, but infuse the final content with personal stories of transformation, testimonials from delighted clients, and that signature, personable tone only you can provide. Remember, a machine might know the language, but only a professional like you knows how to really speak to your client’s heart. And let’s face it, we word nerds can spot an AI-written piece a mile away. I said what I said! 2. Trust and Relationships in the Spotlight In a world where everyone’s a few clicks away from the next big thing, trust shines brighter than an LED facial. 2024 is all about H2H (human-to-human) content. Customers are evolving, seeking more than just transactions; they crave genuine human connections — human-to-human marketing strips down to the fundamental truth that people buy from people. For instance, when sharing content about a new treatment, don’t merely list its benefits. Share a behind-the-scenes look at your team training with it, honest client reactions,

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and even a personal note about why you chose to introduce this treatment to your clients. This approach turns a simple service announcement into a trust-building narrative, making your audience feel understood and valued. 3. Honouring Your Foundations Is your salon’s content strategy stuck trying to speak to consumers of years past? If your brand’s foundation doesn’t align with your consumer’s current needs, now is the time to adjust your communication to address their present challenges. Start by truly understanding your clientele. Grab a notebook and start writing down the characteristics of your dream clients. Who are they? What age bracket are they ticking on the consult form? What makes them tick? What problem are you solving for them? These insights should guide your language, making each piece of content feel like it was written just for them. Remember, consistency is key. Measure, test, and refine your strategy to stay relevant and effective.

Let’s say you’re introducing a new piece of technology. Instead of a polished, scripted (and, dare I say, inauthentic) video, why not a lively, unfiltered chat with your team about why they love it? Your audience is not looking for flawless content; they want to see the real people behind the treatment room doors. Embrace the occasional ‘um’ and ‘ah’—it’s all part of the charm. Quality matters, but authenticity resonates more profoundly. This relaxed approach can be far more engaging than meticulously crafted scripts. Remember, the best connections are those that feel real and personal. Here’s to making every word count! Rachel Medlock is the Founder and Chief Word Nerd for Rachel Medlock Copywriting, an industry-exclusive copywriting house dedicated to crafting authentic, heartfelt narratives that speak to the soul. @rachelmedlockcopywriting

4. Ditching Perfection for Authenticity Perfection can be paralysing, trust me, I’ve been there. It’s essential to stop overthinking and start doing. Sharing your message is crucial for business growth, but it shouldn’t be daunting.

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How on Earth do we read our Client’s Minds? By Sarah Garner, Digital Bloom

Let’s tip the ‘usual’ article format on its head, shall we? And dive straight to the juicy point - ask yourself (out loud) these questions: • Who (and what) greets your clients as they step into your space? • Which scent envelopes them upon arrival? • How does your business resonate in both the physical and online realms? • How seamless is the booking process for your clients? • How are client’s concerns handled in the event of any issue? • What is the sensory experience of receiving a purchased (or gifted) product? • How do you respond to positive or negative feedback on social platforms? • Do you offer opportunities for clients to engage and explore new offerings?

Each question holds a vital piece of information to understanding the emotions at play in your current brand experience. It’s no secret in today’s competitive market, across any industry, crafting an unforgettable and consistent brand experience is vital. While consumers in the beauty industry have numerous choices for treatments and an insanely overwhelming amount of product ranges to explore, it’s the brand experience that fosters loyalty and transforms the occasional customer into die-hard devotees.

First thing’s first. What’s a brand experience?

It’s the very thing that extends beyond your products and services, it’s the feeling that forges a deeper and more intimate connection with your clients and team members (existing and prospective). It becomes the deciding factor between someone choosing your business over the competitor down the road. The emotions, thoughts and sensations evoked when interacting with a business are the central focus point many large brands pour endless hours (and dollars) intentionally crafting.

But why is it important?

Brand experience is crucial as it goes beyond mere transactions, its role is cemented in shaping the emotional connection between a business and its customers. It is the sum of every interaction, from the first point of contact to postpurchase engagement, influencing perceptions and fostering loyalty. It creates a lasting imprint in our client’s minds, influencing their preferences and driving repeat business. A well-crafted brand experience not only enhances client satisfaction but also serves as a powerful marketing tool, as satisfied clients are more likely to share their positive experiences, contributing to brand advocacy and attracting new clients as a result. So, the best way to get inside your clients’ minds? Easy. Ask them.

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List five of your most favourite clients (they don’t need to know that they’re one of your favs), think of all the reasons why you love them and how you feel when they come into your business. Walk them through each stage of the client journey and ask them how they’re feeling, what they would like to see changed, what they love and to what aspects must stay the same. The unfolding experience extends across these categories: pre-purchase, service, and post-service. The ‘before’, ‘during’ and ‘after’ interacting with your brand. Exceeding your client’s expectations across all three areas will ensure your brand experience is as flawless as Beyonce’s twerk in All the Single Ladies. In the pre-purchase stage, the excitement builds as clients anticipate their visit to your salon, spa, or clinic. A positive brand experience involves easy booking, a navigable service menu, appointment reminders, accessible location, and seamless entry into your space, ensuring a positive first impression. The service phase encompasses the in-salon experience and the booked service. Pay attention to reception, waiting room ambiance, consultation, the sensory aspects of your space, moments of surprise and delight and, of course, the service itself. As clients leave the service encounter feeling blissful and enamoured with your brand, they enter the post-service encounter. This stage is an opportunity to evaluate the checkout process, retail, and product recommendations, rebooking options, product packaging, unboxing experience, and any follow-up communication. The brand experience doesn’t finish when a client walks out the door; it’s an ongoing journey. A flawless encounter at each stage of this three-

step model means that, when exposed to your marketing, clients already harbour a positive brand experience and are more likely to engage. As clients increasingly spend time shopping online, the brand experience is not confined to inperson interactions but extends to your website, social media channels, email marketing, and online store. Consider the nuances of your responses to messages, reviews and comments, the layout of your website, text accessibility, ease of shopping or booking and response speed to clients. While each interaction may seem trivial on its own, collectively, they contribute to shaping a brand experience that communicates, “you’re one of the good ones.” The effort you invest in creating an exceptional brand experience must translate into consistency. Avoid the pitfall of elaborate experiences that lose their lustre upon repetition or vary between employees. Ultimately, brand experience is the cornerstone of building enduring relationships, ensuring that clients not only choose a product or service but become dedicated patrons, influencing long-term success and resilience in a dynamic market. Contact Digital Bloom via their website www.digitalbloom.com.au Sarah Garner is the Founder and Creative Director at Digital Bloom, an industryspecific branding boutique dedicated to making your hair, beauty, or wellness brand turn heads for all the right reasons.

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“SOCIAL MEDIA” ISN’T A DIRTY WORD

How to create a healthy relationship with social media. By Kayla Zigic, Socials for Salons

Does the thought of posting of social media make your stomach turn or give you excited butterflies? For so many, social media can feel like an overwhelming task. Knowing it’s something you need to do to keep your business at the forefront of your target clients, but also knowing that every other week there seems to be a new update or feature that you need to navigate. Not only that, but many salon owners dislike social media because they feel like they are doing all the things such as posting daily but unfortunately are not getting any results.

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Many of my clients have even described it the same as a health kick gone wrong. They feel like they are exercising daily and eating healthy, and yet nothing seems to be changing. What usually happens when we do this? Things become all too hard, and we end up frustrated and ready to give up (sounds just like social media, right?)

process and give up altogether. Choose an amount you can post and stick to that amount. 3. Quality over quantity. Did you know, you can receive more engagement by posting 3/4 times a week if that content is created with defined objectives and purpose and a solid strategy than posting without purpose every day? Your audience is looking for quality content, they want to be entertained, educated, and inspired to build a relationship with you.

The truth is we now need social media to connect with our target clients. And our business cannot live without it which most consumers now researching a business online prior to booking an appointment or purchasing a product. And, if we are not posting regularly on social media, and a potential client visits our social media profile and we haven’t posted in a month or two, what will that potential client think? “Oh, maybe they have closed down”.

4. Unfollow People who don’t serve you: It’s easy to get caught up in comparing yourself to other salons online, but it’s important to remember that what you see is often not the whole picture. Avoid comparing yourself to others and focus on your business and online journey. You can opt to unfollow or mute profiles that don’t serve you or make you feel like you’re comparing.

This is why we not only need to be consistent with social media, but we need to form healthy relationships around social media to help make it more enjoyable.

5. Follow Positive Accounts: Follow accounts that make you feel good and inspire you and help keep you up to date with social media updates and changes.

Having a healthy relationship means focusing on the things you can control e.g., building relationships with your audience, building your brand awareness and brand authority through your content, and focusing less on the things we can control, like updates, follower counts and how many “likes” we get.

6. Focus on connections over follow count: Growth is slow these days; instead of focusing on your follower numbers, start changing your mindset and building genuine relationships with your followers.

Here are some tips to help you have a healthier relationship with social media:

7. Set Time Limits: It’s essential to set boundaries regarding your time on social media. Try to limit yourself to a certain amount of time each day and stick to it. This will help you avoid wasting too much time scrolling through feeds and feeling deflated because you’ve spent more time aimlessly scrolling socials when you could have used the time more productively.

1. Set realistic expectations. Remember. Everyone on social media starts their profiles at 0. Not only that, but you don’t (I repeat, you don’t) need 10k followers to have a successful business. I’ve worked on many social pages, and I can promise you, more often than not, salons with 1000 followers are busier than businesses with 10,000 followers. Nothing is ever as it seems.

Remember, social media doesn’t need to feel “icky”. Creating a healthy relationship around social media is the key to not only enjoy using the platform, but to actually create content your audience wants to engage with, and measurable results.

2. Set realistic posting expectations. There is no magic number of posts you need to post a week. Set yourself a goal and stick to it. If you can only post three days a week, post three days; if you can commit to six, post six. Don’t over-commit yourself. Like a health kick, if you set a goal too high and don’t stick to it or achieve it, you become frustrated with the

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@socialsforsalons

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Harnessing the Power of User Generated Content for your Beauty Business on Social Media. By Angela Dickson

In 2024, the beauty industry continues to evolve, driven by the ever-changing online landscape and evolving consumer behaviors. As a social media strategist for the beauty industry, the importance of gathering and marketing user-generated content cannot be overstated.

User-generated content (UGC) has become a powerful tool for beauty businesses to connect with their audience, build trust, and foster brand loyalty. In this article, we’ll explore the significance of UGC for the beauty industry and discuss strategies to effectively gather and market UGC to enhance your beauty business’s online presence.

What is UGC? User-generated content (UGC) refers to any form of content, such as text, images, videos, reviews, or other multimedia materials that are created by individual users or consumers, rather than by brands or professional creators. This content is typically shared on social media platforms, websites, forums, or other online spaces where users have the freedom to express their opinions, experiences, and creativity. UGC is often authentic, organic, and reflects the diverse perspectives and experiences of real people, making it a valuable resource for businesses to understand consumer sentiment, engage with their audience, and build a sense of community around their brand. The influence of UGC on purchase decisions in the beauty industry is undeniable. Today’s consumers are savvy and discerning, often turning to social media and online platforms to research, share, and seek recommendations before making beauty-related purchases. As a result, authentic content created by real users has become increasingly influential in shaping consumer perceptions and driving purchase decisions. According to recent studies, consumers are more likely to trust UGC over branded content, making it a valuable asset for beauty businesses seeking to engage with their target audience. UGC also serves as a powerful form of social proof, reinforcing the credibility and authenticity of a beauty brand. When potential customers see real people using and endorsing a product, it creates a sense of trust and relatability. This sense of authenticity is particularly important in the beauty industry, where individual preferences and experiences hold significant weight. By leveraging UGC, beauty businesses can humanize their brand, showcase real results, and create a community around their products and services. Furthermore, UGC provides beauty businesses with a valuable opportunity to tap into the creativity and diversity of their audience. By encouraging users to share their beauty experiences, whether through reviews, testimonials, or creative content, brands can leverage a wealth of unique perspectives and insights. This not only adds depth to the brand’s online presence but also fosters a sense of inclusivity and empowerment within the beauty community. In an era where diversity and representation are paramount, UGC allows beauty businesses to showcase a wide range of voices and experiences, resonating with a broader audience and strengthening brand affinity.

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MARKETING

Incorporating UGC into your marketing strategy can also yield significant benefits in terms of engagement and reach. When users see their content being shared and celebrated by a brand, they are more likely to become active participants in the brand’s online community. This, in turn, can lead to increased engagement, brand advocacy, and organic amplification of the brand’s message. By leveraging UGC, beauty businesses can spark meaningful conversations, drive user participation, and create a sense of belonging among their audience, thereby amplifying their online reach and impact. So, how can beauty businesses effectively gather and market usergenerated content to maximize its impact on their online presence? Here are a few strategies to consider: 1. Cultivate a Community-Centric Approach: Foster a sense of community and collaboration by encouraging users to share their beauty experiences and insights. This can be achieved through branded hashtags, user polls, challenges, or themed content prompts that invite users to participate and contribute their unique perspectives. 2. Showcase Diverse Experiences: Embrace diversity and inclusivity by actively seeking out and highlighting a wide range of user experiences and backgrounds. By showcasing diverse UGC, beauty businesses can demonstrate their commitment to representing and celebrating the multifaceted nature of beauty. 3. Engage and Reward Contributors: Recognize and reward users who create and share compelling UGC. Whether through features on the brand’s social media channels, exclusive perks, or collaborative opportunities, acknowledging and appreciating user contributions can incentivize continued engagement and advocacy. Sometimes you simply have to ask them to do it though so make this a part of your 2024 client journey. “Hey, would you mind sending me a video of how you feel when you visit “or “how your skin has cleared and how that has built your confidence “

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4. Leverage Interactive Features: Utilize interactive features on social media platforms, such as polls, quizzes, and interactive stories, to encourage user participation and generate UGC. These interactive elements can foster a dynamic and engaging experience for users, driving higher levels of participation and content creation. 5. Incorporate UGC into Marketing Campaigns: Integrate user-generated content into your marketing campaigns across various channels, including social media, email marketing, and website features. By showcasing UGC alongside branded content, beauty businesses can reinforce the authenticity and reliability of their products or services. Ask a client if they could take a “shelfie” of their products or a pic at home with their face mask on and tag you in a story in Instagram. 6. Monitor and Respond to UGC: Actively monitor UGC related to your brand and engage with users by responding to their content, expressing appreciation, and fostering meaningful interactions. This demonstrates a genuine interest in user contributions and strengthens the relationship between the brand and its audience. In conclusion, the importance of gathering and marketing usergenerated content for beauty businesses in 2024 cannot be overstated. UGC has emerged as a pivotal tool for building trust, fostering community, and strengthening brand affinity within the beauty industry. By incorporating UGC into their marketing strategies, beauty businesses can tap into the influential power of authentic user experiences, amplify their brand’s reach, and cultivate a vibrant online community. Embracing UGC as a cornerstone of their digital presence enables beauty businesses to connect with their audience on a deeper level, driving meaningful engagement and long-term brand loyalty in an increasingly competitive and dynamic landscape. Angela Dickson Social Media Mentor for the Beauty Industry www.beautybusinessco.com @beautybusinessco_

MARKETING

• WELLNESS

Mind Over Matter: Cultivating a Positive Mindset for 2024 and beyond. By Angeli Marie Shaw

Salon ownership is an ever-evolving landscape, and as the dawn of a new year falls upon us, not only are we presented with an annual calendar change but once again, another opportunity for growth and transformation. Reflecting upon the last few years, the word ‘pivot’ has become a regular in our list of vocabulary, and amongst the vast array of challenges thrown our way we’ve really had no choice but to become more innovative, inventive, creative, and adaptive. As individuals, we’ve had to face a lot, but especially at the height of the pandemic and beyond, collectively, the entire global workforce was toiling away under the weight of chronic stress and uncertainty, financial insecurity and sadly, collective grief. We became exhausted, and even now, some of us still are, but in the aftermath of it all, mental health awareness has increased, demand for more flexible working hours has become a top priority and the need for more active listening from our leaders has become an absolute necessity, especially when it comes to cultivating a positive mindset for yourself and your team. So, as we step into 2024, let’s explore the concept of mind over matter; the ability to use our minds to self-regulate in moments where situations or events seem out of our control. Here are my top 5 activities on how you can work towards adopting this helpful philosophy.

1. Vision Board Workshop: Painting a Canvas of Growth Embarking on a journey of growth begins with a clear vision. How about hosting a vision board workshop? Doing this at the onset of a new year invites team members or industry peers to join you in translating their ambitions into a tangible and inspiring visual. Encourage creativity and self-expression as you craft boards illustrating personal and professional goals. This exercise not only aligns individual aspirations with collective objectives but also serves as a reminder of the shared vision driving your business forward. The collaborative energy cultivated during these workshops lays the groundwork for a growth mindset, fostering an environment where each team member’s contribution is recognized and valued.

2. Mindfulness and Meditation Sessions: Nurturing Mental Wellbeing The importance of mental well-being cannot be overstated. Introducing regular mindfulness and meditation sessions within

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your workplace provides dedicated time for mental rejuvenation and recharging. Consider incorporating short sessions at the start or close of each workday, or at a minimum once a week during team meetings creating an opportunity for employees to centre themselves, manage stress, and enhance focus. Access to guided meditation apps or engaging professionals can further elevate the experience and is a worthy investment. By integrating mindfulness practices, you’re not only prioritizing the mental health of your team but also establishing a foundation for a positive and resilient culture.

3. Professional Development Opportunities: Investing in Growth Investing in the growth and development of yourself and your team is a direct investment in the success of your business. Kickstart the year by offering diverse professional development opportunities that align with both individual aspirations and salon objectives. Workshops, webinars, and courses tailored to enhance skills and knowledge not only empower employees but also contribute to the collective growth of the team. The gain of new skills and perspectives positions your team as adaptable and forward-thinking; essential qualities for navigating the evolving landscape of business and beyond.

4. Flexible Work Arrangements: Balancing Work and Life Harmoniously Recognizing the significance of work-life balance is not just a trend but a strategic move for businesses aiming for sustained success. Consider introducing flexible work arrangements that cater to the diverse needs of your team. Options such as flexible hours or compressed workweeks empower employees to manage their professional responsibilities while attending to personal commitments. This approach not only promotes self-care by acknowledging the importance of personal time but also contributes to improved mental well-being, job satisfaction, and overall productivity.

5. Wellness Challenges: Fostering a Culture of Well-being Incorporating wellness challenges into your business culture adds a dynamic and engaging dimension to fostering a positive

mindset. Whether it’s fitness challenges, steps competitions, or stress-reducing activities like yoga or mindfulness exercises, these initiatives encourage holistic wellbeing. The competitive yet supportive nature of wellness challenges not only promotes physical health but also nurtures team bonding. Consider incorporating incentives or rewards to amplify motivation, transforming wellness challenges into a powerful tool for uplifting spirits and fostering a positive and energized workplace environment. So here we are. The curtain has risen on 2024 and a new year has already commenced. The activities I’ve outlined above serve as a compass for those navigating the complex terrain of salon ownership, but no matter how complex or challenging, the reward that follows is worth all the sweat. Remember, cultivating a positive mindset, prioritizing self-care, and nurturing mental health aren’t just buzzwords. As you embark on this journey of transformation, remember: the mindset you cultivate within your business today will shape the narrative of success in 2024 and beyond, it’s just a case of mind over matter. You’ve got this! Love & Bliss, Angeli xxoo Angeli is a Holistic Empowerment Coach, Mindset Mentor/Trainer and the founder of The Bliss Coach. To work with me in 2024, get in touch by visiting www.theblisscoach.com.au or follow me on my socials @theblisscoach to connect and find out more.

WELLNESS

• WELLNESS

Embracing Confidence with Courage. A Journey Within. By Nicola Le Lievre

Empowerment mentor Nicola Le Lievre has spent the past decade as a multiaward-winning salon owner in therapy and studying NLP. Neuro-linguistic programming (NLP) harnesses the power of language to break down the mental barriers we unknowingly create for ourselves. A qualified practitioner, Nicola, uses this technique to help others realise that the only thing holding them back is themselves. Nicola now supports others in embracing their inner Wonder Woman by offering team empowerment sessions and speaking at events. We look forward to having her as a visitor again this year in our Beauty Squad house. Now that 2024 is in full swing, let’s talk about the C word… Confidence. How can we draw within and embrace what has always been, that is, until our inner voice, mean girl, itty bitty shitty committee, told us we were not good enough. Courage involves acknowledging fears y e t p u s h i n g f o r w a rd d e s p i t e t h e m . Embrace challenges as opportunities for growth. Confidence is nurtured through self-acceptance and celebrating your achievements, big or small. Confidence grows when you believe in yourself and your abilities. If some of your previous decisions have had less than positive outcomes, you might tend to doubt yourself and worry that all your decisions are bad. Try to set this fear aside and leave the past in the past. Ask yourself instead what you learned from those decisions and how they helped you grow. True courage isn’t the absence of fear; rather, it’s the triumph over it. To embark on a courageous journey, one must first acknowledge fears, face uncertainties, and challenge the situation we are facing. It’s about taking that leap of faith, trusting the process, and understanding that setbacks are stepping stones to success. Courage often emerges amid adversity. It’s in those moments when doubts creep in, but you choose to persevere. It’s about silencing the inner critic and believing in your ability to navigate the storm. Every setback lies an opportunity for resilience, and courage is the key to unlocking it.

Nurturing Confidence from Within Confidence is the silent companion of courage, walking hand in hand on the path of self-discovery. Building confidence is not about comparison with others but rather an inward journey. Start by acknowledging your

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Nicola with the 2022 Beauty Squad Team Wonder Woman pose

strengths, appreciating your uniqueness, and understanding that flaws are facets of your beautiful mosaic. Celebrate achievements, no matter how small. Each success is a brick in the foundation of confidence. As you recognise your capabilities, the inner spark ignites, illuminating the way forward. Confidence grows not by avoiding challenges but by facing them head-on, armed with self-belief.

The Dance of Self-Acceptance Courage and confidence find their roots in self-acceptance. Embrace your flaws as part of your individuality and understand that imperfections add depth to your character. The journey towards courage and confidence is not about perfection but embracing the power of being uniquely you. Self-acceptance fosters an environment for growth. It allows you to explore uncharted territories without the weight of unrealistic expectations. Be kind to yourself, acknowledging that mistakes are lessons, not reflections of your worth.

Trusting the Journey Courage and confidence are companions for life, guiding you through the twists and turns of your narrative. Trust the journey, even when the path seems uncertain. Each step forward, no matter how small, is a testament to your courage. Learn to appreciate the process rather than fixating on the destination. Mistakes are not roadblocks but detours offering valuable lessons. As you navigate challenges, you discover newfound strength and resilience. The journey towards courage and confidence is not a sprint; it’s a marathon, and every step counts. Accept the responsibility for the part you played, look for the learnings and move forward with joy.

Embrace your inner Wonder Woman In embracing courage and confidence, you unlock the power to let your light shine. Your unique blend of strengths, experiences, and resilience creates a radiant aura that inspires others. As you cultivate these qualities within yourself, you become a beacon of empowerment, encouraging those around you to embark on their journeys of selfdiscovery.

Courage and confidence are not static; they evolve with each experience. Embrace the ebb and flow and recognise that vulnerability is not a weakness but a source of strength. Your journey is a testament to your courage, and your confidence reflects the battles you’ve faced and conquered.

Power of the Wonder Woman Pose The animal kingdom is about expanding, making themselves big and stretching; this is the non-verbal expression of power dominance, feeling powerful at the moment. Stand up straight, tilt your chin upward, and put your hands on your sides. Try doing it in front of a mirror and see how it feels. Changing your posture for two minutes raises testosterone, the dominance hormone, and lowers cortisol, the stress hormone. Embracing courage and confidence is not a destination; it’s an ongoing expedition. It’s about finding the courage to face fears, nurturing confidence from within, dancing with self-acceptance, and trusting the journey. As you navigate this intricate dance, remember that each step forward is a triumph, and your story is a masterpiece. May your journey be adorned with courage, confidence, and an unwavering belief in the incredible strength within you. Put on your red lippy (AKA superhero cape), stand tall, face uncertainties, and trust the journey. Let your courage shine brightly, and remember success begins at the end of your comfort zone. Much love & success, you got this Wonder Woman. Nic X FB - nicola.lievre IG - @nicolalelievre LinkedIn - nicola-le-lievre-30056476/

WELLNESS

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Beauty Biz Year 17 Issue 1

Articles inside

Embracing Confidence with Courage. A Journey Within.

Mind Over Matter: Cultivating a Positive Mindset for 2024 and beyond.

Harnessing the Power of User Generated Content for your Beauty Business on Social Media.

“SOCIAL MEDIA” ISN’T A DIRTY WORD

How on Earth do we read our Client’s Minds ?

Engaging Hearts, not just screens.

The Consistent Beauty of a One-Day System to Slay Your 2024 Marketing .

Bums on Seats !

Where do I Start to Negotiate a Market Rent with the Landlord?

3 key leadership lessons I learnt from hanging out with President Obama for the day…

Unleash Your Personal Power, Not Another Strategy!

Going for Goals!

Avoiding Burnout as a Salon Owner

Beyond Quick Fixes:

Paving the Profitable Path to a Better World .

It’s Easy Being Green ...

A look into the World of Jabbas Makeup .

New Year? Achieve a New Level of Success Powered by Synergy.

New Opportunities! New Year,

Navigating Aesthetic Education and Device Partnership Choices in 2024:

Exploring the Marvels of Exosomes.

Glass Skin: Hot Trend or Just Too Much?

Chelsea Holmes

Circadia Australia’s Triumph

A Double Delight of Elegance and Excellence.

The Skin Coaches Triumph Best Salon Training at the 2023 Australian Beauty Industry Awards

A Legacy of Beauty.

10 Minutes With Elle Wilson 2023 ABIA Hall Of Fame Inductee

Spotlight on Katherine McCann ABIA 2023 Cosmetic Tattooist of the Year

EDITORS NOTE.