Beauty Biz Year 17 Issue 1

Page 8

EDITORS NOTE. PUBLISHER

Linda Woodhead linda@mochagroup.com.au

GENERAL MANAGER

Jarred Stedman jarred@mochagroup.com.au

EDITOR IN CHIEF

Louise May louise@mochagroup.com.au

ADVERTISING MANAGER Nina Barbara nina@mochagroup.com.au

ART DIRECTOR

Kellie Woodhead kellie@mochagroup.com.au

ADMINISTRATION

Jess Richmond jess@mochagroup.com.au

CONTRIBUTORS Louise May Gay Wardle Alanna Douglas By James Vivian Chereine Waddell Paul Frasca Rebecca Miller Elle Wilson Angeli Marie Shaw Chrissy Alger Robyn McAlpine Gry Tømte Nicola Le Lievre Daniela Boerma Angela Sanchez Sarah Garner Kayla Zigic Kara Lehmann

OFFICE

PO BOX 252 Helensvale Plaza Qld 4212 P: 07 5580 5155 mail@mochagroup.com.au www.mochagroup.com.au

DISTRIBUTION

Australia Post - Print Post 100005498

PRINTING Printcraft

PUBLISHED BY mochagroup

PUBLISHERS OF

HAIR BIZ, Beauty Biz & Barber Shop Beauty Biz is published six times a year by mocha publishing ABN 65 091 846 189 No Part of the publication may be reproduced in any manner or form without written permission. Beauty Biz does not accept responsibility for unsolicited manuscripts, transparencies, original artwork or other material. The views expressed in Beauty Biz are not necessarily those of the publisher. No responsibility will be accepted if the publication is delayed or prevented by factors beyong the control of the publisher. No responsibility will be accepted for errors in copy, or for any loss arising from the failure of an advertisement or any part thereof to appear. © 2024 mocha group All rights reserved.

Welcome to the first issue of Beauty Biz for 2024! I’m thrilled to kick off the year with an abundance of exciting news, stories, and insights from the Australian beauty industry. The countdown to the Beauty Squad House has begun, and I can hardly contain my excitement! Taking place on the stunning Gold Coast in Queensland from the 10th to the 13th of February, this event is set to be a game-changer for our 4 lucky winners. The Australian Beauty Squad competition, dedicated to beauty therapists, dermal clinicians, and salon owners aged 35 and under, promises an unforgettable experience. Four lucky winners not only enjoy a host of prizes but also a stay in the illustrious BEAUTY SQUAD House, where industry icons and mentors will make their journey and time in the house, truly unforgettable. Stay tuned for a detailed highlight of the Beauty Squad House in our next issue, which will be Issue 2 of 2024! In this issue, we are proud to feature our cover story on Dermalogica, alongside some of the outstanding businesses that shone at the 2023 Australian Beauty Industry Awards. Congratulations to Circadia, the winner of Best Business Performance (nonsalon), and Katherine McCann, the Best Cosmetic Tattooist. We also showcase Chelsea Holmes, one of the four winners of the 2023 Beauty Squad, and spend 10 minutes with the esteemed ABIA Hall of Fame recipient, Elle Wilson. Additionally, we chat with Reegyn from The Skin Coaches about their 2023 ABIA Win for Best Salon Training and feature ABIA Educator ‘Organisation’ of the Year - The French Beauty Academy.

Explore highlights from the 2023 Elly Lukas Beauty Therapy College Graduation and the Elly Lukas 70th Anniversary weekend on Hayman Island. Meet the multi-award-winning MUA, Brooke Clarke, and delve into a wealth of business advice, tips, and tricks from our experts in business, social media, mindset, and leasing, plus more! For all your salon, spa, or clinic needs, Beauty Biz Magazine is your go-to resource. Each contributor’s contact details, and social media names are provided at the bottom of their articles, ensuring you can reach out for any additional assistance. And, as the year unfolds, don’t forget to mark your calendar for the 2024 ABIA and BEAUTY SQUAD. Entries are open now, with the deadline set for 03/06/24. Finalists will be announced on 15/07/24, and the Gala Night is scheduled for 25/08/24 on the final night of Beauty Expo in Sydney at The Star! As you dive into the pages of this magazine, I encourage you to prioritise self-care. Remember to be kind to yourself and pursue your goals with passion. I hope you find inspiration, knowledge, and joy within these pages. Wishing you a year filled with achievements, selflove, and endless possibilities. Love & Hugs, Louise May x Editor - Beauty Biz Magazine Editor in Chief for Mocha Group www.mochagroup.com.au louise@mochagroup.com.au @mochabeautyaustralia @louisemay_hairbeautybarber


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Articles inside

Embracing Confidence with Courage. A Journey Within.

5min
page 75

Mind Over Matter: Cultivating a Positive Mindset for 2024 and beyond.

5min
page 74

Harnessing the Power of User Generated Content for your Beauty Business on Social Media.

6min
pages 72-73

“SOCIAL MEDIA” ISN’T A DIRTY WORD

4min
pages 70-71

How on Earth do we read our Client’s Minds ?

5min
page 69

Engaging Hearts, not just screens.

4min
page 68

The Consistent Beauty of a One-Day System to Slay Your 2024 Marketing .

9min
pages 66-67

Bums on Seats !

5min
page 65

Where do I Start to Negotiate a Market Rent with the Landlord?

5min
page 64

3 key leadership lessons I learnt from hanging out with President Obama for the day…

10min
pages 62-63

Unleash Your Personal Power, Not Another Strategy!

10min
pages 60-61

Going for Goals!

8min
pages 58-59

Avoiding Burnout as a Salon Owner

4min
pages 53-55

Beyond Quick Fixes:

4min
page 52

Paving the Profitable Path to a Better World .

5min
page 50

It’s Easy Being Green ...

4min
pages 48-49

A look into the World of Jabbas Makeup .

15min
pages 43-47

New Year? Achieve a New Level of Success Powered by Synergy.

4min
page 42

New Opportunities! New Year,

5min
page 40

Navigating Aesthetic Education and Device Partnership Choices in 2024:

6min
pages 38-39

Exploring the Marvels of Exosomes.

7min
pages 36-37

Glass Skin: Hot Trend or Just Too Much?

3min
pages 34-35

Chelsea Holmes

9min
pages 30-33

Circadia Australia’s Triumph

13min
pages 26-30

A Double Delight of Elegance and Excellence.

6min
pages 22-25

The Skin Coaches Triumph Best Salon Training at the 2023 Australian Beauty Industry Awards

9min
pages 20-21

A Legacy of Beauty.

10min
pages 16-19

10 Minutes With Elle Wilson 2023 ABIA Hall Of Fame Inductee

9min
pages 14-15

Spotlight on Katherine McCann ABIA 2023 Cosmetic Tattooist of the Year

13min
pages 10-13

EDITORS NOTE.

3min
pages 8-9
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