

THE LARGEST AUSTRALIAN PROFESSIONAL SKINCARE BRAND
Powered by science and cutting-edge innovation, delivering powerful results for over 25 years.
ā¢ Discover why Ultraceuticals is a trusted partner for clinics around the world.

Powered by science and cutting-edge innovation, delivering powerful results for over 25 years.
ā¢ Discover why Ultraceuticals is a trusted partner for clinics around the world.
Designed for post-treatment or sun exposure this fast-acting product offers a cooling, comforting effect while helping to protect the skinās natural barrier.
90%
Results may vary. agreed that skin was immediately: soothed calmed refreshed
Results shown 15 minutes after 1 application. 20 panelists applied once just following a facial procedure.
The largest Australian professional skincare brand.
Unique formulations developed by in-house R&D team.
Selective professional distribution.
Dedicated in-field & leading education support.
Founded by leading Australian Cosmetic Physician Dr. Geoffrey Heber.
Sophisticated delivery systems & advanced technologies.
Range of award-winning performance-based retail products.
Cruelty-free Skincare.
Australian-formulated & owned for over 25 years.
Proven products tested on real consumers.
Professional use only products and innovative treatments.
Interested in becoming an Ultraceuticals Partner? Scan the QR code.
ā¢ UTILISING A CYSTEAMINE HCL ACTIVE AND CONTAINING NO THIOGLYCOLATE ALLOWS FOR GENTLE AND EFFECTIVE LASH LIFT/LAMINATION RESULTS
WHICH MINIMISES THE CHANCE OF OVER PROCESSING
ā¢ LASTS UP TO 6 TO 8 WEEKS, WITH REDUCED CHANCE OF UNRULY GROW OUT IN THE LASH GROWTH CYCLE.
ā¢ A SYNERGISTIC SYSTEM THAT INCORPORATES RE-GEN WITH REVOLUTIONARY POWERBOND TECHNOLOGY
ā¢ VEGAN FRIENDLY FORMULATION
PUBLISHER
Linda Woodhead linda@mochagroup.com.au
GENERAL MANAGER
Jarred Stedman jarred@mochagroup.com.au
EDITOR IN CHIEF
Louise May louise@mochagroup.com.au
ADVERTISING MANAGER
Nina Barbara nina@mochagroup.com.au
ART DIRECTOR
Kellie Woodhead kellie@mochagroup.com.au
ADMINISTRATION
Jess Richmond jess@mochagroup.com.au
CONTRIBUTORS
Louise May
Dr. Giulia DāAnna
Gay Wardle
Alanna Douglas
James Vivian
Elle Wilson
Will Fennell
Michael Q. Pugliese
Nicola Le Lievre
Dani Boerma
Tamara Reid
Rebecca Miller
Robin McAlpine
Faye Murray
Jay Chapman
Chrissy Alger Fresha
Kara Maloney
Rachel Medlock
Kayla Zigic
Digital Bloom
OFFICE
PO BOX 252 Helensvale Plaza Qld 4212 P: 07 5580 5155
mail@mochagroup.com.au www.mochagroup.com.au
DISTRIBUTION
Australia Post - Print Post 100005498
PRINTING Printcraft
PUBLISHED BY mochagroup
PUBLISHERS OF HAIR BIZ, Beauty Biz & Barber Shop
Beauty Biz is published six times a year by mocha publishing ABN 65 091 846 189
No Part of the publication may be reproduced in any manner or form without written permission. Beauty Biz does not accept responsibility for unsolicited manuscripts, transparencies, original artwork or other material. The views expressed in Beauty Biz are not necessarily those of the publisher.
No responsibility will be accepted if the publication is delayed or prevented by factors beyong the control of the publisher. No responsibility will be accepted for errors in copy, or for any loss arising from the failure of an advertisement or any part thereof to appear.
What an unforgettable evening we shared at the 2024 Australian Beauty Industry Awards!
On Sunday, the 25th of August, over 700 esteemed guests gathered at the Grand Ballroom of The Star Sydney for a night that truly embodied the heart and soul of our industry. It was an evening brimming with extraordinary momentsāwhere the passion, dedication, and successes of our peers were celebrated in a heartfelt and glamorous atmosphere.
The night was alive with well-deserved accolades, moving speeches, and an outpouring of support in the form of hugs, cheers, and even a few tears. It was a reflection of the strong community weāve built, where we uplift and honour each otherās triumphs.
I want to extend my deepest gratitude to everyone who attended, whether in support of our finalists or simply to be part of the magic. Your presence helped create an unforgettable experience that showcased the true spirit of our ever-evolving industry.
While the ABIA Gala was a stunning highlight, we canāt forget the excitement of the Beauty Expo weekend, which unfolded just before our grand event. The Mocha crew had the privilege of attending numerous events, connecting with many talented professionals whose passion and innovation continue to drive our industry forward. In this issue of Beauty Biz Magazine, we bring the magic of the ABIA Gala to life once again. We honour those who have shaped our industry, including our Hall of Fame and Humanitarian of the Year recipients, and of course, we celebrate the achievements of the 2024 ABIA winners! Their stories are a testament to the power of hard work, creativity, and resilience.
Weāve also curated a collection of insightful features, profiling outstanding salons, clinics, and spas. Our business writers, bloggers, and industry experts have delivered invaluable advice, tips, and strategies to help you thrive both professionally and personally. Iām incredibly grateful for their contributions, and I know youāll find their wisdom as inspiring as I do.
Along with showcasing incredible industry stories, this issueās cover focuses on Ultraceuticals, featuring the inspiring journeys of two clinic partners who have embraced the brand as a key part of their success.
As we enter October and approach the festive season, itās easy to get caught up in the whirlwind of planning and preparation. But amidst the busyness, I urge you to prioritise your well-being. Self-care isnāt a luxuryāitās essential. Set your boundaries, delegate when needed, and carve out time for yourself. When you thrive, so does your business.
Thank you for your continued dedication to this dynamic and beautiful industry. Together, we will keep pushing boundaries, fostering innovation, and celebrating the remarkable talent that defines us.
With big love and gratitude,
Louise May Editor, Beauty Magazine & Editor in Chief, Mocha Group louise@mochagroup.com.au @louise_mochagroup
By Louise May
Lisa Rush is a working mother of two who effortlessly switches between the roles of a nurturing mum and a dedicated professional. Mornings see her getting her children ready for school, and if time permits, she fits in a quick workout before heading to her clinic in the heart of Paddington. However, once she steps into her chic skin clinic, Lisa is fully focused on her clients.
A registered nurse specialising in aesthetic medicine, her daily schedule is packed with consultations and treatments ranging from rejuvenating facials to non-invasive procedures that transform her clientsā appearances.
But her day doesnāt end with consultations.
Behind the scenes, Lisa is actively managing the clinic, training her staff, ensuring the clinic is up to date with the latest skincare technology, and maintaining its welcoming and luxurious ambiance. Her passion for aesthetics goes beyond the superficialāher goal is to help clients look and feel their best, reflecting her core philosophy of āBeauty with Integrity.ā
Lisaās journey to establishing her own skin clinic began across the world in the UK. Trained as a nurse specialising in adult care, she gained extensive experience working alongside top cosmetic and plastic surgeons in both the UK and Australia. After relocating to Australia, Lisa took her passion for beauty and skin health a step further by entering the world of aesthetic medicine. However, her ultimate dream was to own her own clinicāone that reflected her values and offered cutting-edge treatments with a personal touch.
In 2016, she opened her first clinic in Woollahra. The success of her clinic, driven by her growing base of loyal clients, eventually led her to expand. By 2022, Lisaās dream became a reality when she moved her clinic to a stunning Victorian terrace in Paddingtonās iconic Five Ways. The elegant terrace, with its fresh white exterior and black lace balcony, fits perfectly into the stylish neighbourhood, known for its tree-lined streets and high-end boutiques.
What sets Lisa Rush apart from other practitioners in the industry is her commitment to her philosophy: āBeauty with Integrity.ā For Lisa, aesthetics is not about chasing unattainable beauty standards or performing dramatic transformations. Instead, itās about enhancing her clientsā natural features and helping them feel more confident in their skin. Every treatment at her clinic is designed to provide natural, balanced results that respect the clientās individuality.
When you step into Lisaās clinic, you are not just there for a treatmentāyou are there for a transformative experience that focuses on both your external appearance and inner confidence. Lisa listens attentively to her clients, taking the time to understand their skin concerns and lifestyle. This holistic approach is what keeps her clients returning time and time again. The clinic has cultivated an environment where beauty meets science, with state-of-the-art treatments delivered in a warm and welcoming setting
The Lisa Rush Skin Clinic is renowned for offering some of the most advanced non-surgical treatments available in Sydney. Lisa and her team take great pride in offering a wide range of procedures that cater to different skin concerns, each designed to achieve long-lasting results.
ā¢ Ultraformer MPT: This non-invasive treatment uses ultrasound waves to stimulate collagen production and tighten deep skin layers, providing a lifted and rejuvenated look. It is a popular choice for those seeking a non-surgical facelift with minimal downtime
ā¢ Rejuran: A revolutionary skin rejuvenation treatment, Rejuran harnesses bioactive Polynucleotide gel from wild salmon DNA. This treatment employs advanced DOTā¢ļø technology to repair and regenerate the skin, balance oil and moisture levels, and improve skin tone, elasticity, and hydration. It also reduces lines, wrinkles, and pigmentation
ā¢ HydraFacial Syndeo: For those seeking an instant glow, the HydraFacial Syndeo is a quick, pain-free, and relaxing 30-minute treatment. It deeply cleanses, peels, extracts, hydrates, and protects the skin, leaving it smooth and radiant. This treatment is perfect for minimizing fine lines, sun damage, brown spots, congestion, and oily skin. It can also be customised for enhanced results
ā¢ NightLase Laser Snoring Treatment: Using Fotona laser technology, this innovative treatment targets the underlying causes of snoring by gently addressing throat tissues and airways. It is a non-invasive option for clients looking to reduce snoring and improve sleep quality
ā¢ Secret DUO: A unique combination of dual non-ablative fractional technologies, Secret DUO integrates micro-needle RF and a 1540 nm erbium glass laser. This powerful treatment promotes skin remodelling with reduced downtime and delivers effective results with minimal recovery
ā¢ Fotona 4D Face Tightening: This comprehensive laser treatment stimulates collagen production by using laser light on both the inner and outer layers of the face. It provides skin tightening and volumisation, offering a non-surgical solution for those seeking a youthful and firm complexion
Lisaās dedication to offering the best in aesthetic treatments extends to a variety of services that cater to all skin types and concerns. For clients dealing with stubborn fat pockets or seeking body contouring, the Trusculpt ID provides an innovative solution. This non-invasive treatment uses monopolar radiofrequency technology to selectively target and eliminate fat cells in problem areas like the abdomen and flanks. In just 15 minutes, clients can see up to 24% fat reduction, making it a popular choice for those wanting to contour their bodies without surgery.
The clinic also offers Secret RF Microneedling, a cutting-edge treatment that targets deeper layers of the skin to stimulate collagen production and reduce the appearance of scars, sun damage, stretch marks, and large pores. This treatment is ideal for clients who want to improve their skinās texture and tone while minimising downtime
Lisa Rush is not alone in her quest to help clients achieve their aesthetic goals. The clinic boasts a highly trained team of professionals, including three registered nurses, a dermal therapist, and a doctor. This multi-disciplinary team works collaboratively to ensure that every client receives a tailored experience, combining their expertise to address a wide range of skin concerns, from acne and pigmentation to anti-aging.
Their approach is very much centred in personalised care. Before any treatment, clients undergo a thorough consultation, where Lisa and her team dive into their skin history, lifestyle habits, and specific goals. This ensures that every treatment plan is fully customized to meet each individualās needs. Whether you are looking for a facial to refresh your complexion or a more intensive procedure like Bioremodelling, which stimulates the skinās natural regenerative processes, the clinic offers a solution for everyone.
As Lisa continues to expand her clinicās offerings, her focus remains on providing innovative, non-invasive treatments that yield natural, long-lasting results. She is committed to staying at the forefront of the aesthetic industry, constantly educating herself and her team on the latest advancements in skincare technology.
Looking forward, Lisa plans to introduce even more groundbreaking treatments, ensuring that her clinic remains a trusted destination for anyone seeking the best in aesthetic medicine. Her goal is to make Lisa Rush Skin Clinic a household name in Sydneyās beauty landscape, known for its integrity, innovation, and dedication to client care.
At the core of everything Lisa does is a passion for helping people feel confident in their own skin. She views her work as not just enhancing appearances but empowering individuals to embrace their unique beauty and feel celebrated. Whether youāre visiting for a quick facial or a more transformative treatment, a visit to Lisa Rush Skin Clinic is more than just an appointmentāitās a journey towards greater self-love and confidence
Qjuote
āBeautiful skin comes from a personalised journey, expert advice and a dedication to deliver world class skin care.ā
āWe are passionate about producing natural-looking results that leave our clients with renewed self-love and confidence, whilst recognising the importance of facial balance and skill.ā
www.lisarush.com.au
By Louise May
The BEETOX Methodā¢ was founded by Bee Czarnota, a leader in lymphatic health and holistic body care. Integrating years of research as a Fitness Instructor and Beauty Therapist through clinical practice, Bee grew her 500 strong celebrity waitlist when developing her signature service, The BEETOX Methodā¢.
Bee is now on a mission to empower and upskill practitioners through her trademarked method, which not only provides effective treatments but also offers a unique sensory journey, enhancing the clientās overall wellness experience.
Beauty Biz Editor Louise May chats with Bee Czarnota about her BEETOX Methodā¢ļø journey.
What inspired you to create The BEETOX Methodā¢, and how has it evolved into a Professional Training Academy?
The BEETOX Methodā¢ļø was born from my passion for wellness, combining my background as a Fitness Instructor and Beauty Therapist with a treatment that feels as amazing as the results it delivers. Having understood not only the power of the lymphatic system in regard to general health and wellness, but the need to bring it mainstream to help people ābeforeā their lymphatic systems become problematic, I wanted to bridge the gap between what is typically a very medical or clinical type of modality and add my own little je ne sais quoi. I wanted to create a medically proven yet holistic, sensory experience that not only detoxifies but also energises the body and mind. As for the evolution into a Professional Training Academy - that came organically as demand for our Signature BEETOX Body Bliss grew. More enquiries from clients asking āwhere can I get a BEETOX or lymphatics near meā followed by Practitioners asking where they could learn my unique combination of techniques and approaches that makes The BEETOX Methodā¢ļø so effective and creates raving fans.
Can you explain the core philosophy behind The BEETOX Methodā¢ and how it differs from other lymphatic drainage techniques?
The core philosophy is centred around a whole-body approach to lymphatic health. While traditional lymphatic drainage often focuses solely on moving fluid, The BEETOX Methodā¢ combines multiple modalities, and advanced manual techniques, to activate the bodyās natural detox pathways while promoting relaxation and a heightened sensory experience. Itās not just about the technique but the overall journey we create for the client, making it a truly immersive wellness experience.
Who is the ideal candidate for The BEETOX Methodā¢ Professional Training Academy, and what kind of experience or background should they have?
We typically welcome beauty and wellness practitioners at any stage of their career (having a background in massage therapy, beauty therapy, or wellness modalities provides a strong
foundation). However, the academy is designed to equip anyone with the tools and knowledge they need, regardless of prior experience, as long as they are eager to learn and grow, we are here to help share our passion and nurture to bring out the best in each student.
We can help so many people. Honestly the range of industries I see this being applied to is extremely vast. Anyone wanting to bring wellness into their business offering along with greater client outcomes just waiting to be discovered. From a makeup artist to a hairdresser to a tattoo removalist to colonic or gut health specialist and more. They might seem unconventional but when you understand how the lymphatic systems work, and the way we teach holistically - there is so much opportunity for so many industries.
How does your academy blend practical, hands-on training with the theoretical knowledge needed to master lymphatic activation?
Our program emphasises both the practical and theoretical aspects equally. We provide theoretical education on the anatomy and function of the lymphatic system, which is essential to truly understanding how the treatments work. Simultaneously, we offer immersive, hands-on training sessions where practitioners can master the physical techniques, refine their touch, and learn to create a transformative experience for their clients. This - we are proud of as it takes a lot to be both an online and in person training experience that we believe is essential for success with this detailed unique modality I have created.
In what ways do you incorporate holistic principles into your training, and why do you believe this is essential for practitioners?
Holistic principles are at the heart of The BEETOX Method ā¢ļø . We teach our practitioners to view the body as an interconnected system, where physical, emotional, and energetic health all influence one another. Practitioners learn how to create treatments that not only focus on physical detoxification but also on emotional well-being and energetic balance. This approach is essential because it leads to more comprehensive and long-lasting results for clients.
What can students expect to learn about creating the right environment for a treatment session, including the client journey and set-up?
Creating the right environment is crucial to the effectiveness of a treatment. Our students learn everything from the sensory details to the flow of the client journey. We emphasise the importance of making clients feel relaxed and cared for from the moment they step into the treatment space, ensuring that every detail contributes to the healing process.
The BEETOX Methodā¢ emphasises practitioner self-care. Can you share why this is a priority, and how itās integrated into your training curriculum?
Practitioner self-care is foundational because the quality of care we provide to clients is directly influenced by our own well-being. In our training, we integrate practices that help practitioners maintain their physical and emotional health, from ergonomic techniques to prevent strain to mindfulness practices that ensure mental clarity and emotional balance. We believe that a practitioner who feels energised and aligned can offer their clients the best possible care.
How do you see the lymphatic care industry evolving, and what role do you envision The BEETOX Methodā¢ playing in that growth?
The lymphatic care industry is growing rapidly in Australia worldwide as more people become aware of the importance of lymphatic health in overall wellness. I see the industry moving towards more integrated, holistic treatments that combine multiple modalities, which is exactly where The BEETOX Method ā¢ļø delivers. Our method not only addresses physical detoxification but also incorporates elements of mindfulness and emotional well-being. I hope The BEETOX Methodā¢ļø will continue to set the standard for whatās possible in the beauty transcending wellness space that consumers are wanting today - blending innovative techniques with ancient holistic wisdom to create beauty literally from the inside out.
As an entrepreneur and educator, what has been the most rewarding part of launching The BEETOX Methodā¢ Professional Training Academy?
The most rewarding part has been witnessing the transformation of our students. Itās incredible to see practitioners come in eager to learn and leave feeling empowered, with a deep understanding of the lymphatic system and a renewed passion for their work. Watching them implement The BEETOX Methodā¢ļø in their own practices and seeing the impact it has on their clients is incredibly fulfilling. When well executed this can lead to increased revenue and financial stability in an industry that can be challenging for most.
What advice would you give to practitioners looking to specialise in lymphatic care, especially those considering enrolling in your academy?
My advice would be to approach lymphatic care with an open mind and a willingness to learn not just about the benefits it has from a beauty perspective, but about the scientific facts that influence health outcomes. Specialising in this field requires dedication, but the rewards are immense. For those considering enrolling in our academy, I would say that if youāre passionate about making a profound difference in your clientsā well-being and ready to learn a method that goes beyond the surface, then The BEETOX Methodā¢ļø is the right choice for you.
www.thebeetoxmethod.com
By Louise May
Amelia Goff set out on her entrepreneurial journey nine years ago when she recognised a deep need for a skincare range that provided real resultsāFresh Face Skin was born from this vision.
Having worked in the beauty and aesthetics industry for five years at the time, as a skin therapist and trainer, Amelia witnessed firsthand the need for a skincare range that followed through on its claimsādelivering real skin results while being affordable and simple to use.
āI noticed clients were often overwhelmed when it came to where to start on their skincare journey and stressed about purchasing the recommended products for their skin concerns and the complicated skincare routine that followed,ā Amelia says.
Having battled her own skin issues and the lack of confidence that comes with acne, Amelia relates not only to the power of consistent skincare but also to natural ingredients, often treating her skin as naturally and holistically as possible.
āIn a world where toxins are almost impossible to avoid, I wanted to create a line that was truly good for the skin and the userās health. No hidden synthetics or toxins that can accumulate in the body over time. Using the power of plants and fruits at the correct strength can change the skin completely, and I wanted to harness the power of nature to create a range that fed the skin all the nutrition it needed to improve its functions while also nurturing the skinās lipid barrier, allowing the skin to protect itself from its environment while maintaining optimal hydration,ā Amelia reflects.
A standout feature of the skincare line is its use of L22, a patented blend of jojoba, macadamia, and olive oils, trialled and tested to replicate the lipid profile of a 22-year-oldās skin, helping to restore the skinās natural barrierāimproving skin sensitivity, redness, and moisture levels.
āWeāre proud to have been the first skincare brand in Australia to use L22 in our products. Itās scientifically proven to help rebuild the skinās lipid barrier, which is fundamental to achieving longlasting skin results,ā Amelia says.
Building on the success of her skincare range, Amelia Goffās vision for Fresh Face Skin Salon began with a simple but transformative idea: to provide results-driven, scientifically backed skin treatments that were holistic in their approach, in a setting where clients could feel completely relaxed, heard, and empowered. As a busy businesswoman, Amelia understands the demands of modern life and the need for spaces where individuals can nurture their well-being.
āWhen I started Fresh Face Skin Salon, my aim was to create a clinic that not only delivered outstanding skin results but also offered a retreat for self-care. I wanted to bridge the gap between effective skin treatments and holistic relaxation, which was in alignment with my skincare range,ā Amelia explains.
āOur salon was a natural extension of what I was already doing with my skincare line. Customers were seeing incredible results from our products, and I wanted to give them something that would complement their skincare and support their skin health and function in the long term,ā she explains.
Central to the Fresh Face Skin ethos is client education. Ameliaās approach goes beyond quick fixes and short-term results, focusing instead on providing clients with the knowledge to make informed decisions about their skin health.
āEducation is empowerment. In a world where information is so easily accessible and often not accurate, I found that many clients felt lost when it came to truly understanding their skin, and I wanted to change that.ā
āAt Fresh Face Skin Salon, we aim to give our clients the clarity and tools they need to understand their skin, so they can make the right choices for their specific skin concerns and needs, while fitting in with their personal lifestyle and budget. This allows us to provide long-term skin change,ā says Amelia.
But education is only part of the equation. Ameliaās approach to skin is deeply rooted in connection. For her, each client is not just a customer but a person with a unique story and skin journey.
āCreating a welcoming and inclusive environment was non-negotiable for me. I wanted Fresh Face Skin Salon to be a place where clients feel safe and truly heard. Skin health is so personal, and that connection is key to providing a meaningful experience and building trust in us as their skin professionals,ā Amelia reflects.
As Fresh Face Skin has grown, so has Ameliaās role as a leader. Building and nurturing her team has become one of her top priorities, a journey that has been guided by mentors like Gry Tomte and Elle Wilson, who have helped her cultivate her leadership style and the impact she has on her team.
āLeadership is something I had to learn as the business grew. Iāve been fortunate to have amazing mentors whoāve helped me develop my skills, not just in business but also in creating a positive, balanced work environment for all,ā Amelia shares.
Amelia places great emphasis on fostering communication within her team, with regular one-on-one meetings to ensure each member feels supported, motivated, and heard.
āKnowing my team on an individual level is crucial. We hold weekly oneon-one meetings to talk about their reflectionsātheir challenges, their achievements, and how we can grow together as a team and individually within our roles,ā she notes.
In addition to these personal touchpoints, the Fresh Face Skin team holds sixweekly team meetings, Saturday morning huddles, and annual team-building daysāensuring that the entire team remains aligned with the salonās values, purpose, and vision.
āItās about building a culture where everyone feels connected and valued. Our team days are a chance to reflect on what weāve achieved and plan collaboratively for the future. I want everyone to feel invested in the direction weāre heading,ā Amelia emphasises.
At its core, Fresh Face Skin is about empowermentānot just for its clients but also for the women who make up the team. Amelia believes that through ongoing education, effective treatments, goal setting, and a supportive work environment, Fresh Face Skin can help women feel confident, both inside and out.
āFor me, empowerment is the heart of everything we doāwhether itās helping clients achieve their best skin or supporting my team in their professional and personal growth. When women feel empowered in their skin, and in themselves, they truly thrive. Itās magic seeing the growth that comes from empowerment,ā Amelia states.
As the Fresh Face Skin brand continues to evolve, Amelia remains steadfast in her mission to provide a space where clients can not only enhance their skin health but also find a sense of self-love, balance, and empowerment in their lives.
āFresh Face Skin will always be about more than just skināitās about creating a space and range where we as humans can feel confident, nurtured, and in control of our well-being,ā Amelia explains.
āIn a fast-paced world, self-care rituals allow us to slow down and find peace. As I always say, āNever doubt that a small group of caring people can change the world; indeed, itās the only thing that ever has.ā I hope our customers at Fresh Face Skin feel this care every time they interact with us,ā Amelia concludes.
@freshfaceskin
By Louise May
In a world where visible scars can profoundly affect a personās confidence, Jadene Channon, the owner of B&S Cosmetic Tattooing in Perth, WA, is making a remarkable difference through the transformative services she offers.
Specialising in scar camouflage and inkless tattooing, Jadeneās work not only reduces the appearance of scars but also helps clients reclaim their self-esteem and emotional well-being. Her expertise in paramedical tattooing has empowered numerous individuals to regain confidence and take control of their appearance.
Scar camouflage is a highly specialised tattooing technique that blends the colour of scars with the surrounding skin tone, reducing the visibility of scars or skin irregularities. This technique is particularly effective for hypopigmented scarsā those lighter than the surrounding skināsuch as stretch marks or scars from surgeries. Jadene uses advanced tools like the Nue Reader to precisely match each clientās skin tone, creating a custom-mixed pigment that allows scars to fade seamlessly into the skin.
Jadeneās meticulous approach to scar camouflage ensures that each treatment is personalised to the unique needs of her clients. The result is a natural-looking finish that enhances the overall appearance of the skin, allowing individuals to feel more confident and less self-conscious about their scars. This treatment is not just about improving aesthetics; itās about giving clients the freedom to embrace their natural beauty and reclaim their self-confidence.
Unlike scar camouflage, which focuses on colour correction, inkless tattooing is designed to improve the texture of scars without the use of pigment. Instead, a medical-grade serum is applied to the scar tissue through tattooing techniques. The process involves creating tiny punctures in the skin, which stimulates the bodyās natural healing response. This triggers the production of collagen and fibroblast cells, helping to smooth, plump, or flatten the area, depending on the needs of the client.
Inkless tattooing is particularly beneficial for clients with raised or textured scars, as it helps to create a more even and smooth skin surface. Over time, clients notice a significant improvement in the texture of their scars, which often translates into an emotional transformation as well. By improving the appearance of the skin, clients are able to feel more comfortable and confident, free from the insecurities caused by their scars.
For many individuals, scars are more than just physical marks on the skināthey carry deep emotional significance. Whether they stem from surgeries, accidents, or other life experiences, scars can serve as constant reminders of traumatic events. As a result, individuals often struggle with self-esteem, confidence, and social anxiety due to the visibility of their scars. In severe cases, this can lead to depression or withdrawal from social interactions.
At B&S Cosmetic Tattooing, Jadene understands the profound emotional impact that scars can have on her clients. Her treatments provide a way for individuals to move past the psychological burden associated with scars. By reducing the visibility and improving the texture of scars, she helps her clients to feel more confident and at peace with their appearance. This emotional transformation is often just as important, if not more so, than the physical changes brought about by her treatments.
One of the biggest challenges in the field of paramedical tattooing is the lack of awareness surrounding scar camouflage and inkless tattooing. Many people who could benefit from these treatments are simply unaware that they exist. Jadene is passionate about raising awareness and ensuring that more people have access to the life-changing services she offers. By educating her clients and the wider community about the benefits of scar camouflage and inkless tattooing, she hopes to reach individuals who are struggling with the emotional and physical burden of scars.
Through her work, Jadene has helped countless clients regain their confidence and transform their lives. Her commitment to her clientsā well-being is evident in every treatment she performs. Whether itās through personalised consultations, custom treatment plans, or the compassionate care she provides, Jadeneās goal is to empower her clients to embrace their natural beauty and feel confident in their own skin.
One of the key reasons behind Jadeneās success is her personalised approach to each client. No two scars are the same, and she ensures that each treatment is tailored to the individualās unique needs and goals. This level of care and attention allows her to achieve optimal results, ensuring that clients leave feeling more confident and satisfied with their appearance.
Jadeneās clients often speak highly of the transformative power of her work, not just in terms of their physical appearance, but also in their overall outlook on life. By providing a safe, supportive, and empathetic environment, she helps clients feel comfortable sharing their concerns and working towards a solution that meets their needs.
As the field of paramedical tattooing continues to advance, Jadene is committed to staying at the forefront of these developments. Her dedication to learning new techniques and refining her skills ensures that her clients receive the highest level of care and the best possible outcomes. The future of scar camouflage and inkless tattooing is bright, with more people discovering the benefits of these treatments and experiencing the profound impact they can have on their lives.
Jadeneās work at B&S Cosmetic Tattooing represents not only the cutting edge of paramedical tattooing but also a compassionate approach to client care. Her mission is to help clients move beyond the limitations of their scars, embracing their natural beauty and living their lives with confidence and self-esteem.
@b.scosmetictattooing
By Louise May
Nestled in the heart of Turramurra, Sydney, the Gillian Adams Spa stands as a beacon of holistic beauty and wellness. Celebrating over 30 years of excellence, this unique destination offers everything from luxury spa treatments to salon services, dining, and therapeutic experiencesāmaking it far more than just a day spa. The vision behind this iconic location belongs to its owner and founder, Gillian Adams, a woman whose passion for beauty and wellness has driven her to create a space where clients can rejuvenate not only their outer beauty but also their inner peace.
In a recent conversation with Jarred Stedman, General Manager of Mocha Group, Gillian shared her journey, inspiration, and the continued evolution of this urban sanctuary. What began as a modest hair salon has transformed into a sprawling wellness hub, complete with 16 beauty treatment rooms, a 30-seat restaurant, a hair salon with 12 chairs and three basins, and the centrepieceāa specialised Aqua Medical pool.
Gillianās journey began in the world of hairdressing, where she discovered a love for creating ātotal looksā that went beyond just hairstyles. Her dream was always to create a destination where clients could receive comprehensive careāan experience that rejuvenated the mind, body, and spirit.
āI wanted to create a place where people could come and be loved, nurtured, and leave feeling confident in their world,ā she shared. Gillian envisioned a space where clients could receive everything from beauty treatments to wellness therapies under one roof. This holistic approach has been at the heart of the spaās success for over three decades.
While many advised her to base the business in Sydneyās CBD, Gillian saw potential in the local community of Turramurra. After conducting a demographic study, she identified a clientele of families and executives who would appreciate a retreat that offered convenience and exceptional service. This bold decision led her to acquire a former bank building, which became the spaās home, and over time, the business expanded to include the neighbouring Bonnie Bray House, a historical residence where advanced facials and other treatments are offered.
Gillianās attention to detail and passion for creating a luxurious yet welcoming environment is evident throughout the spa. From the Carrara marble imported from Italy to the tranquil beauty of the pool area, which was inspired by her travels to European wellness centres like Baden-Baden in Germany and the south of France, Gillian has curated an experience designed to pamper and restore.
āItās about the experience,ā Gillian emphasised. āI didnāt want it to feel like a clinic; I wanted it to be a home away from home.ā
The Aqua Medical pool stands out as one of the spaās key features, boasting magnesium and ozone therapy for optimal health benefits. Although COVID-19 forced the temporary addition of chlorine, Gillian remains committed to maintaining the poolās therapeutic properties.
Running such a multifaceted business presents its challenges, particularly when it comes to managing three distinct areasāspa, salon, and restaurantāall under one roof. Fortunately, Gillian has found a steadfast partner in Shortcuts Software, which she has been using for over 20 years.
āI was one of the first salons to throw away the appointment book and move to a computer system,ā Gillian noted, reflecting on her long-standing relationship with Shortcuts. The software has evolved alongside the spa, handling everything from dynamic pricing to complex booking systems, and most importantly, voucher management. This has been crucial to ensuring smooth operations for the nearly 40 staff members working across multiple services.
āTheyāve been amazing,ā Gillian said, crediting Shortcuts with helping her navigate the challenges of running such a unique business. Sheās particularly proud of how the software accommodates the spaās distinct needs, such as managing restaurant licensing and streamlining the guest experience across all services.
Like many businesses, the spa faced significant challenges during the pandemic. With a four-month closure, Gillian used the downtime to expand the spaās conservatory and make the restaurant more accessible. Post-lockdown, the demand for wellness and relaxation surged as clients sought an escape from the stress of isolation.
āOur busiest time was after we reopened,ā Gillian revealed. āPeople wanted to recharge and get out of the house, and they found solace here.ā
Despite these challenges, Gillian remains as passionate and driven as ever. āIāve always been determined to keep it going through all its challenges. I wanted to create something for the industry and the community, a place where people can relax and have a great experience.ā
Gillian is always striving to improve the spaās offerings, with a focus on integrating technology into the client experience. Sheās currently working on implementing digital pads so clients can input information directly into the system, making the process more seamless for both clients and therapists. The goal is to enable therapists to update client information in real time during treatments, further enhancing the spaās already exceptional service.
āIām constantly trying to make things better,ā Gillian said, underscoring her commitment to innovation. This determination to evolve and adapt is what keeps the spa at the forefront of the beauty and wellness industry.
At the core of Gillian Adams Spa is a deep passion for creating an unparalleled experience for clients. Gillianās dedication to maintaining high standards of service, nurturing her team, and continuously improving the spaās offerings is what has made it a beloved destination for over 30 years.
āItās about love and passion,ā she said. āI stick by my values, ensuring that the service is excellent at all times and that I have the right team and the right software around me. I canāt do it on my own, but Iām constantly wanting to make it better.ā
As the spa continues to grow and evolve, Gillianās vision remains unchangedāto provide a sanctuary where clients can feel truly cared for, from the inside out.
@gillianadamssalonspa
The BEETOX Methodā¢ a groundbreaking approach to lymphatic drainage and holistic body care, is thrilled to announce the launch of its highly anticipated Professional Therapist Training program. Designed for industry professionals looking to deepen their expertise and offer advanced, scientifically backed treatments, this program promises to redefine standards in the field of lymphatic therapy.
The BEETOX Methodā¢ Professional Therapist Training is a comprehensive course that blends scientific theory and hands-on practice, with an in-depth understanding of holistic health. Developed by Bee Czarnota, the founder and expert in the field of lymphatic massage, this training encompasses a unique approach rooted in extensive research, clinical experience, and expertise from Bee herself.
The BEETOX Methodā¢ training program focuses on the theoretical understanding of the lymphatic system, as well as practical learning of muscle sculpting and lifting, and providing practitioners with a holistic approach that incorporates a distinctive blend of lymphatic drainage methods proven to deliver results. Students complete the varying classes with a certification that allows practitioners to market themselves as certified BEETOX Methodā¢ practitioners. Enrolment for the Professional Therapist Training is now open, with limited spots available. Practitioners interested in elevating their practice and offering a premium service to their clients can visit www.thebeetoxmethod.com
QI BEAUTY INTERNATIONAL LAUNCHES THE QI BEAUTY EYEBAR
Available now in Australia, New Zealand, USA and UK
Qi beauty EYEBAR is a holistic under eye rejuvenation service delivering visible difference in 30 minutes.
The Qi beauty EYEBAR is a quantum-based skin treatment to increase energy, skin brightness and reduce the depth and length of lines
EYEBAR technicians use Qi beauty STIMS, 18k gold coated micromagnets to create a controlled Static Magnetic Field for skin rejuvenation
Non-invasive, needle free and natural.
www.qibeauty.com.au
JadeStart, the premier consulting and coaching firm exclusively serving beauty and aesthetic business owners, has been recognised with the 2024 Australian Womenās Small Business Champion Award. This award highlights JadeStartās profound impact on the beauty industry, empowering over 1,000 beauty businesses with the strategies to scale their brands and unlock the freedom they dream of in business and life.
Since launching in 2015, JadeStart has expanded to support beauty business owners in 15 countries, helping them shift from price-driven providers to trusted advisors. Through strategies like client memberships, service menu optimisation, and leadership development, clients consistently report returns of over ten times their investment.
āOur deep understanding of the beauty industry, combined with a commitment to long-term, sustainable growth, is what sets us apart,ā says Jade Spehr, Founder of JadeStart. āWe focus on strategies that help businesses thrive without relying on discounting, creating lasting value.ā
JadeStartās transformative offerings, including Small Group Coaching and Individualised Consulting, cater to beauty businesses at all stages of growth. From helping smaller salons surpass the $250k revenue mark to guiding larger clinics towards increased profitability, the firmās value-driven models have helped clients achieve up to 300% revenue growth within a year.
āWeāve set out to revolutionise how beauty businesses operate by giving them the tools to be proactive, not reactive, to industry trends,ā Spehr explains. āThis award reflects our dedication to elevating the industry as a whole.ā
With this award win marking a significant milestone, JadeStart is looking ahead to continue supporting aesthetic and beauty businesses through innovative programs and educational content. The company is set to relaunch their podcast and YouTube channel, further cementing its role as a thought leader in the beauty industry.
www.jadestart.com
TANNING APPAREL DESIGNED BY TANNERS FOR TANNERS
Fake Tanning is now more accessible than EVER! With 24/7 Tanning booth salons popping up all over the country, home tanning products becoming better and better and Tanning studioās busier than ever, now is the time to make more money from your tanning clients.
Tanwear by Dare is now taking on salon wholesalers all over Australia and (soon to be) New Zealand with Tanning apparel that was designed by tanners for tanners. With the styles carefully planned and designed for the purpose of protection and ease of access, these garments are sure to be a best seller in any tanning studio.
How many times do you have a new tanning client, and they turn up in inappropriate attire? Or you have had to explain what not to where afterwards? Becoming a Tanwear stockist eliminates a lot of these conversations and ensures you that your clients are comfortable and that the tan is protected in the drying phase.
Tanwear recently showcased the full range of clothing at the Beauty Expo Australia in Sydney in August and were lucky enough to meet some amazing tanning studio owners and talk all things Tanning. From the discussions, one thing was made very clear, the tanning industry is booming! So, if you would like to boost sales and have happy, comfortable tanning customers, enquire today.
@tanwear_bydare
With the lipstick effect well and truly underway in Australia, leading national cosmetic and injectables chain, Cosmetique, is primed to take advantage of significant growth opportunities in the market with its upcoming ASX listing.
āWe are looking forward to the next phase of growth for Cosmetique. It has already become one of the countryās leading and most trusted cosmetic and injectables brands with 17 clinics across five states since I founded the business in 2017,ā Stormeur group chairman and managing director, Dr Vivek Eranki said.
āListing the business on the ASX will enable the business to expand by raising funds to open new clinics, optimise existing ones and explore acquisition opportunities in wellbeing, health and personal services sectors including the addition of cosmeceuticals and skincare products complementary to the clinicsā treatments.
āWith new clinic sites already slated for 2025, the expansion will involve opening four new clinics in New South Wales and Victoria initially, with more planned for following years. Our aim is to be within 20 minutesā drive from 90 percent of the Australian population.ā
āCosmetique sets itself apart in the market through its non-franchised model, ensuring consistent quality and standards across all locations. As Australiaās first accredited cosmetic clinic chain, it offers a wide range of high-quality services with a strong focus on the patient experience. With a price beat guarantee, the business is more recession-resilient by appealing to cost-conscious consumers. Additionally, it caters to a younger demographic, providing a unique demographic dividend and a long-term customer base,ā Dr Eranki said.
Cosmetique was Australiaās first cosmetic injectables clinic to achieve accreditation under the National Safety and Quality Primary and Community Healthcare Standards (NSQPCH) through the Australian Commission on Safety and Quality in Health (ACSQHS). This accreditation, importantly, indicates compliance with industry safety and quality standards.
āWe have always looked to adhere to the highest possible standards and invested in regular ongoing staff training across our network, while using technology to our advantage to reduce HR and administration costs without impacting the customer experience,ā Dr Eranki said.
Dr Eranki will retain over 60 percent shareholding in the group and will continue to helm the business focusing on its ongoing strategic growth and development.
The national chain will list under its parent company, Stormeur Ltd.
Circadia is proud to introduce the new LimitedEdition Hibiscus Lip Renewing Hydrator, a product that not only elevates your skincare routine but also supports an important cause. Infused with the essence of hibiscus, this lip hydrator delivers intense moisture, leaving lips soft and supple for everyday use. But its impact goes beyond beauty.
In honour of Breast Cancer Awareness Month, 100% of profits from the sales at Circadia Corporate of the Hibiscus Lip Renewing Hydrator will be donated to the Hope Afloat USA Philadelphia Dragon Boat Team, a group of inspiring breast cancer survivors who find strength and healing through the power of community, wellness, and sport.
This limited-edition lip hydrator, featuring a special pink design, is a symbol of support and compassion. By purchasing this product, youāre helping to raise awareness and funds for breast cancer survivors across the globe, offering them hope on their journey to recovery.
As part of this campaign, Circadia Australia is hosting a Breast Cancer Awareness event during the week of October 28th at their head office offering complimentary facials and hosting networking opportunities for WA Partners and Therapists. Additionally, partner clinics across Australia are joining the initiative, with $5 from every Hibiscus Lip Renewing Hydrator sold in clinics being donated to Australian Breast Cancer Research. www.circadia.com.au
CIRCADIA AUSTRALIA UNVEILS INNOVATIVE CUSTOMIZABLE POWDER MASK LINE
Circadia, a leader in advanced skincare innovation, is excited to announce the Australian launch of its groundbreaking customisable powder mask range. Debuted at the Beauty Expo Australia at ICC Sydney and Circadia Connect Australia 2024, this cutting-edge line empowers skincare professionals to create bespoke facial masks tailored to each clientās unique skin concerns.
The new collection features five distinct powder formulations, combined with the Alpha Gel Mask, enabling unparalleled customisation for precise, results-driven treatments.
The powders are:
1. Niacinamide Powder: Enhances skin hydration, calms irritation, promotes an even complexion, and targets visible signs of ageing for a youthful glow.
2. L-Ascorbic Acid Powder: A potent antioxidant that brightens, tightens, and defends against environmental damage, leaving skin radiant and revitalised.
3. Calming Blend Powder: Perfect for sensitive skin, this blend soothes redness and irritation, delivering a hydrated and calm complexion.
4. Mandelic Acid Blend Powder: Gently exfoliates, brightens, and decongests, making it ideal for refining and rejuvenating the skin.
5. Amino Acid Blend Powder: Combines essential amino acids with antioxidants to hydrate, soften, and strengthen the skin, supporting overall skin health.
The Alpha Gel Mask acts as the perfect base for these powders, offering superior hydration, soothing benefits, and enhanced ingredient delivery. Enriched with vitamins, aloe, and allantoin, the gel base calms and replenishes the skin, allowing professionals to elevate their treatment offerings.
Circadia Australia remains at the forefront of the skincare industry by offering cutting-edge solutions that integrate the latest scientific advancements with natural formulations. The Mixology Powders and Alpha Gel Mask line embodies this mission, providing skincare professionals with the tools needed to deliver exceptional, customised results.
www.circadia.com.au
JW MARRIOTT GOLD COAST RESORT & SPA HAS ANNOUNCED ITS LATEST PARTNERSHIP WITH VANESSA MEGAN NATURACEUTICALS SKINCARE.
Spa by JW guests will enjoy an exclusive selection of transformative treatments and cutting-edge skincare innovations drawn from Vanessa Meganās signature rituals. Among the standout offerings is the Fire and Frost Facial, a revolutionary treatment that combines hot and cold temperatures to stimulate circulation and rejuvenate the complexion. This dual-temperature approach is akin to hot and cold plunge pools for the skin, providing both immediate and long-lasting results.
The Time Capsule Treatment offers potent anti-aging benefits, designed to resurface and restore youthful vitality, while the Sculpt and Lift treatment features the innovative intra-buccal facial massage technique, which sculpts and firms the face by working inside and outside the mouth.
In addition to these signature treatments, guests can purchase the full Vanessa Megan product range to continue their skincare journey at home.
Spa by JW focuses on long-lasting results, tailoring each treatment to deliver one of four distinctive benefits: Calm, Indulge, Invigorate, or Renew, ensuring every guestās specific needs are met. This spring, Spa by JW has introduced a fresh menu of treatments that embody the philosophy of constant evolution, emphasising longer treatment durations of 60 to 90 minutes that allow guests to experience better results.
āWeāre excited to partner with JW Marriott Gold Coast to bring our naturaceuticals range to its prestigious spa,ā said Vanessa Megan Gray Lyndon, founder and formulator of Vanessa Megan Naturaceuticals Skincare. āOur philosophy is grounded in harnessing the power of nature for real, visible results. This collaboration offers guests an unparalleled luxury experience that nurtures both skin and spirit.ā
Proudly Australian-made and organic, Vanessa Megan Naturaceuticals Skincare is renowned for its results-driven approach. This partnership embodies the shared values of JW Marriott and Vanessa Meganācombining nature-based, innovative solutions with the luxury of Spa by JW to offer a truly unique spa experience for Gold Coast visitors.
Rejuran, the latest in Bio Skin Healing, is making waves as the selfregenerative injectable that is changing the way we think about aesthetic treatments.
Before we talk about Rejuran, weāve got to talk about the treatments that came before it. The world has never stopped wanting to look refreshed and youthful, a popular choice for many ā just ask Hollywood.
When too much of the facial expressions are hindered, causing a āfrozenā face. Itās kind of like your face is being paralyzed, and you canāt make the same expressions you once did. This gives a really unnatural look that sometimes looks jarring. And when this occurs, most just have to ride it out until the it wears off.
So finally, what does all of that have to do with Rejuran? Well, Rejuran doesnāt inhibit the movement of your muscles or fill your pockets of tissue, but it does use polynucleotides from salmon DNA to rejuvenate and repair the skin. Rejuran works by activating the skinās own regenerative ability to restore its own collagen structure and increase skin elasticity. Itās basically innovating the aesthetic treatment game by focusing on healing the skin instead of impairing it.
Think of it this way: the polynucleotides extracted from salmon testes are long chains of nucleotides. These nucleotides, when broken down by the body, provide building blocks that contribute to the production of amino acids and proteins that are essential for skin health.
Rejuran delivers these polynucleotides to areas of the face that need extra support due to ageing, which slows down certain bodily processes. This results in increased collagen production, skin barrier regeneration, balanced skin oil and moisture, improved skin tone and texture, improved elasticity, reduced lines and wrinkles, improved hydration, and reduced pigmentation.
Key takeaways:
1. Rejuran doesnāt freeze muscles or fill tissues. It harnesses the power of polynucleotides from salmon DNA to stimulate your skinās natural repair mechanisms.
2. The polynucleotides in Rejuran provide essential building blocks that support the production of collagen, amino acids, and proteins, vital for healthy, youthful skin.
3. Rejuran is a bio-stimulant, meaning it kickstarts your skinās own regenerative abilities to improve texture, elasticity, hydration, pigmentation and reduce wrinkles.
4. Rejuranās range of benefits makes it suitable for various skin concerns and most skin types.
So, what does it all mean in the grand scheme of things? Rejuran wonāt freeze your face or migrate; its aim is to activate your bodyās own regenerative prowess to tackle the areas you intend to improve. Itās a gentler, more holistic approach that respects your bodyās mechanisms while still delivering visible results.
www.rejuran.com.au
This new collection offers sun protection and radiant makeup, perfect for achieving a summer glow with minimal effort.
The Summer 2024 Saint Tropez Collection from Nee Makeup Milano, features a range of products designed to embody the essence of a sunny, carefree summer.
Inspired by the ProvenƧal style, the collection focuses on luminous, protected skin, paired with bright, metallic eyes and lips to create effortlessly radiant looks. The launch features four key products: a versatile SPF sunstick, a bronzing colour sublimator, and two eye-defining eyeliners.
The Summer 2024 Saint Tropez Collection includes:
ā¢ Nude Sun Stick | SPF50+ Makeup Cover:
A multifunctional sunstick offering SPF50+ protection for sensitive areas like lips, nose, and forehead. Infused with Vitamin E and plant-based ingredients, it prevents skin photo-aging while ensuring a seamless, nude-effect makeup finish.
ā¢ Colour Sublimator Bright Creme Bronzer Gel:
This creamy, gel-textured bronzer offers a hydrating and illuminating effect that highlights the skinās natural glow. Enriched with antioxidantrich ingredients and vegan-friendly, it gives a luminous finish perfect for sun-kissed summer looks.
ā¢ All Eyes On Me Eyeliner:
Available in two shades, this waterproof, retractable eyeliner delivers precision and intense colour. Formulated with a creamy texture, itās easy to apply and developed with eco-sustainable packaging.
ā¢ Talita Lizzola, Asia Pacific Export Manager for Nee Makeup Milano, highlights the collectionās adaptability:
āThe Summer 2024 Saint Tropez Collection perfectly captures the laidback, sunny spirit of summer, while also providing essential sun protection makeup cover our customers need. This collection is simple yet elegant, designed for those who want a light, natural look without compromising on beauty or safety.ā
This collection aligns with current summer makeup trends, emphasising natural beauty with products that enhance, protect, and provide longlasting results. With the combination of SPF protection and radiant makeup, the Saint Tropez Collection is ideal for everyday summer wear, allowing consumers to embrace warm, sun-filled days in style. www.jessicacosmetics.com.au
SPA CIRCLE BIO-LIFT OXYGEN PEEL & TREATMENT FLUID
The Spa Circle BIO-LIFT Oxygen Peel & Treatment Fluid is a part of the NEW Pro Aging Professional Peel Collection. This nutrient-rich treatment fluid is designed to be layered with Spa Circle peels, serums, masks, and creams. One of the key ingredients, organic sulfur, is renowned for its deep penetration and nutrient delivery, enhancing the effectiveness of every product applied afterward. This allows each treatment to work better, go deeper, and last longer. The result? Every application primes the skin for its best performance, revealing a dewy, glass-like finish while providing immediate radiance and long-term resilience, making it the perfect pro-aging solution. The Spa Circle Pro Aging Skin Series supports Collagen Banking through its compatibility with advanced modalities like microneedling, LED light therapy, Esthemax Hydrojelly Masks, Radio Frequency (RF), and Ultrasound. By incorporating BIO-LIFT into your skincare services, youāre using the P.I.L.L.A.R. Methodā¢āPreserve, Invest, Lift, Lock, Activate, and Restoreāto bank collagen for the future. www.spacircle.au
Pure Fiji, the renowned spa wellness brand known for its luxurious skin and body care products, proudly announces a transformative rebranding and repackaging designed to elevate the essence of Fijiās natural beauty through the products and branding. Pure Fiji believes in the power of paradise to restore natural beauty and wellbeing to skin, body and mind. Every collection brings consumers a nourished island glow and a deep sense of ease, wherever they may roam.
The reimaged identity stays true to the core of Pure Fijiās ethos- harnessing the power of nature to rejuvenate and restore. The refreshed packaging combines tradition with modern elegance, reflecting the lush, tropical paradise from which these products are born. āOur objective with this rebranding is to align Pure Fijiās visual identity with the values, sensibilities, and desires of our discerning customersā said Andree Austin, Co-Founder of Pure Fiji. āWe wanted to create a cohesive and compelling presence that resonates with both new and loyal audiences, capturing the transformative experiences and the unique natural character of Fiji.ā
Through the Power of Paradise, Pure Fiji restores natural beauty and wellness to the skin, body and mind.
āPure Fiji is more than just skincare; itās a lifestyle that invites you to slow down and indulge in the luxury of nature.ā Added Andree Austin āOur new look captures this philosophy perfectly, promising an escape from the everyday and a return to self-care and mindfulness.ā
Pure Fijiās rebranded products will be available to salons spas and clinics across Australia and consumers via www.au.purefiji.com
Globally renowned luxury skincare brand Augustinus Bader will soon arrive in Queensland through an exclusive partnership with awardwinning Brisbane clinic, Ascension Cosmetic Medicine, founded by leading Cosmetic Physician Dr. Scott Allison.
The luxury clinic has been carefully selected as leaders in innovative non-invasive treatments. They will offer two new facials that will include the potent, clean skincare formula backed by over 30 years of research and innovation.
The Ascension Augustinus Bader Method Facials will be a bespoke treatment experience that combines the brandās scientifically proven TFC8Ā® formula with industry-leading technology, providing Queenslanders access to the highly sought-after facial and skincare loved by the celebrities.
āOur philosophy aligns closely with Augustinus Baderās which is rooted in a deep history of innovative research, and a respect for each individualās unique biology underpinning the approach. Across skincare, clinical practice, and biotech research, our approach has always been grounded in helping more people embrace their own vision of beauty,ā said Dr Scott.
Since its debut in 2018, Augustinus Bader has revolutionised the skincare industry. Founded by Professor Augustinus Bader, one of the foremost experts in the field of stem cell science and regenerative medicine, who created the brandās renowned Trigger Factor Complex 8 (TFC8Ā®), a proprietary technology that revitalises the skin and leverages the bodyās natural renewal process for a radiant and healthy complexion. Developed from extensive biomedical research, this proprietary technology acts as a sophisticated navigation for cells during the repair process, using amino acids, high-grade vitamins, and peptides naturally found in the skin.
The Augustinus Bader Method facials are not just a product-focused experience, but a highly sensorial and sophisticated series of fascia massage steps and science-based formulas to trigger the lymphatic system, boost cellular communication and release accumulated skin congestion, which will be integrated in the two new facial experiences on offer at Ascension.
āMany facials these days are reliant on technology to be the governing principle. But, the Augustinus Bader Method focuses on combining innovative formulas with the power of human touch to sculpt the face and support superficial cell communication and activity responsible for skin health. Most uniquely, it creates a deeply personalised and tailored experience to suit individual skin needs of each client,ā Dr Scott added.
āUsing this method in our two exclusive Augustinus Bader facials, we will be leveraging these revolutionary formulas with heightened circulation to create immediate absorption and amplify their effectiveness. Whilst each facial will be customised to each clientās needs, the standout products we will be using all harness the power of TFC8Ā® and include nourishing and soothing ingredients. .ā says Dr Scott.
More information on the facials can be found via Ascensionās website at ascension.com.au and latest updates at @ascensionclinic
With nearly two decades of experience in the skincare industry, acclaimed skin specialist and clinic owner, Rachel Diaz is taking her expertise to the next level with the launch of her new virtual Acne Education Manual. Designed for skin specialists and business owners looking to niche into the acne treatment field, this comprehensive guide offers both seasoned professionals and newcomers the tools and knowledge they need to deliver life-changing results for their clients suffering from acne.
Rachel Diaz has long been recognised for her results-driven approach to treating acne, a condition that is seen in the treatment room daily. Through her years of clinical practice and business ownership, she has seen firsthand the emotional toll acne takes on clients and how effective treatment can truly change lives. The LoveBeauty method - Acne Education Manual distils her extensive experience into an actionable resource that equips professionals with the insights and techniques to confidently treat even the most challenging cases & grades of acne.
āOwning my own successful acne focused skin clinic for the last 7 years, teamed with my 17 years of industry experience, countless client case studies and working alongside dermal therapists, clinical nutritionists and naturopaths, has equipped me with the holistic and physiological knowledge, as well as treatment processes that guarantee results for you and your acne clients, just as we have seen with our clients. The proof is in the pudding! - says Rachel.
The LoveBeauty Method: Acne Education Manual covers everything from foundational acne knowledge to advanced treatment techniques. It includes:
- Detailed breakdowns of acne types, causes, and treatment modalities
- Step-by-step guidance on professional procedures such as extractions, chemical peels, skin needling and LED therapy
- Insights into lifestyle, hormonal, and dietary factors that influence acne
- Product recommendations and skincare routines tailored for different acne conditions
- Marketing strategies to help skin specialists grow their businesses by specialising in acne treatments
& so much more.
Itās filled with over 100 pages of need-to-know information to elevate your topical & internal acne treatment process!
Whether youāre just starting your career or looking to elevate your practice, the Acne Education Manual offers essential knowledge and a clear roadmap for skin success. Rachel Diazās blend of scientific expertise, hands-on experience, and business acumen provides a holistic approach to mastering acne clearance and scaling a skincare business!
The LoveBeauty Method: Acne Education Manual is now available for purchase at @racheldiazlovebeauty
Ready to take your salon game to the next level? Say hello to the ultimate salon ownerās dream team: the RosĆ© All Day Salon Savvy Stationery Set Bundle! This fabulous bundle includes three must-have notepads designed to keep your salon organised, on-trend, and totally on point. Whatās Inside:
1. A Day in the Life - Salon Owner Daily Planner: Get ready to conquer your day like the boss babe you are with our A Day in the Life Salon Owner Daily Planner. With dedicated space for everything from appointments to social media prompts, this planner is your ticket to a more organised and efficient salon life.
2. Adds to Cart - Stock Shopping List: Never run out of your salon essentials again with our Adds to Cart Stock Shopping List. Keep track of whatās running low in your salon, so you can stock up on everything from developer to lash glue with ease. Say goodbye to last-minute panic buys and hello to salon supply bliss!
3. Social Media Idea - Content Idea Planner: Crush your social media game with our Social Media Idea Content Idea Planner. From trending hashtags to killer content ideas, this notepad is your secret weapon for creating engaging and on-brand social media posts thatāll have your followers swooning.
Why Youāll Love It:
ā¢ Stay organised, accountable, and on top of your salon game with these salon-specific notepads.
ā¢ Elevate your salonās aesthetic with chic, on-trend designs that are as stylish as they are functional.
ā¢ Make planning and stock management fun and effortless so you can focus on what you do best āmaking your clients look and feel fabulous! Get ready to slay your salon goals in style! www.socialsforsalons.com.au
STRUGGLING WITH SOCIAL MEDIA? JOIN SOCIALS FOR SALONS.
The Socials for Salons Membership is designed specifically for beauty industry professionals, offering industry-specific strategies, monthly classes, and live coaching to help you master social media. You get access to over 700 customisable Canva templates, guest coaching calls, and community support, all in just a few hours a month. With a focus on saving time and creating effective content, the membership empowers salon owners to build their online presence, convert followers into clients, and grow their businesses without the stress of going it alone. Get industryspecific guidance, expert coaching, and a supportive community. Say goodbye to social media overwhelm.
For more info head to www.socialsforsalons.com.au
Shortcuts is a premium business management software built for salons, spas, clinics and barbers. Celebrating 30 years as a global industry leader and innovator, we have helped thousands of salon owners worldwide to run
Australiaās Exceptional Beauty Experts Honoured at Australian Beauty Industry Awards 2024
sponsored by
Sunday 25th August saw the whoās who of the Australian beauty industry celebrate as the winners of the 13th annual Australian Beauty Industry Awards 2024 (ABIAs) were announced. Award recipients included Luminary Melbourne which was named ABIA Australian Spa/Clinic of the Year (4 Treatment Rooms Or Less) and Bobbie Charles Skin & Cosmetic Clinic - West Village which was named ABIA Australian Spa/Clinic of the Year (5 Treatment Rooms Or More).
Led by Founder and CEO Linda Woodhead, Mocha Group continue to champion and reward the best in beauty, skin and medi-aesthetics around the country through their dedicated delivery of this trusted awards platform. Recognised as the benchmark of excellence for the industry here in Australia, the ABIAs highlight both specialist and individual categories across beauty, aesthetics and make-up delivery as well as products.
This yearās extravagant ABIA gala awards event was held at The Star, Sydney with a record-breaking attendance of over 600 of the countryās most exciting and innovative names gathered for a night to remember. The evening was hosted by MC Will Fennel and entertainment for the night captured the essence of la dolce vita.
The showstopping opening performance featured a whirlwind of chic glamour, style, love and a little lust. The Star also played host to the after-party in the stunning Grand Foyer, sponsored by Circadia.
The evening also saw the spotlight shone on āHall of Fameā inductee Alex Zotos and āHumanitarian of the Yearā honouree Karla McDiarmid who were both nominated by their peers for their incredible impact. Australiaās most accomplished next-gen talent were also recognised with the announcement of the acclaimed 2024 Beauty Squad team. This important initiative provides these winners with a money canāt buy training experience to help entice fresh talent into this inspiring and rewarding career path.
The ABIAs were judged by a comprehensive list of over 30 local and international judges made up of experts from both inside and outside the industry in areas such as finance, architecture, PR, business, marketing, business coaching, media, aesthetics, education, beauty and make-up.
Sponsors for the awards included Vitaman, Naked Tan, Esthetica Academy, Dermapenworld, Total Coaching Academy, Gay Wardle, Glymed, Your Coach, Global Beauty Group, Dermalogica, Dermaviduals, Shortcuts, inskincosmedics, Ultraceuticals, Kitomba, Inspire Brands, APMAC, Comfortel, Beauty Expo, Biodroga, Elleebanna, BDR Medical Beauty, Refectocil, Aust Dermal Science Institute and Circadia.
Linda was proud to oversee another successful year for the ABIAs;
āIn the face of a challenging economy, the unwavering dedication of this passionate industry to strive for excellence for their clients, teams and communities is something to be universally applauded. The fact that year-on-year we keep breaking records on the number of entries submitted is testament to this commitment. The ABIAs were created to recognise and honour the skill, innovation and service that these professional provide every day so I am thrilled to highlight our winners all around the country.ā
sponsored by
Junior Therapist of the Year
Sponsored by Australian Dermal Science Institute
Christine Grace Geddes
Beauty Therapist of the Year
Sponsored by Refectocil
Demi-Louise Hooper-Tink, SkintifiX
Dermal Therapist of the Year
Sponsored by Dermalogica
Kristin Rose, Peachy Skin Clinic
Cosmetic Tattooist of the Year
Sponsored by Australian Permanent Makeup Artists Conference
Morgan Harris, The Beauty Extract
Sole Operator of the Year
Sponsored by Naked Tan
Sara Bowtell, House of Samara
Business Director/Owner of the Year
Sponsored by Kitomba
James Vivian, James Vivian
Business Performance of the Year Sponsored by Beauty Expo Australia
Circadia Australia
Best Eco Salon/Spa/Clinic
Sponsored by Biodroga House of Samara
Best Newcomer Salon/Spa/Clinic of the Year
Sponsored by BDR Medical Beauty
The Skin Coaches - Cooroy
Best Marketing
Sponsored by Shortcuts
Bella Pelle Body Clinic
Best Salon/Spa/Clinic Training
Sponsored by Dermaviduals
Oi Cosmetic Studio
Best Salon/Spa/Clinic Design
Sponsored by Comfortel
SSKIN
Best Customer Care
Sponsored by Global Beauty Group
Bobbie Charles Skin & Cosmetic Clinics
Salon/Spa/Clinic Team of the Year Sponsored by inskincosmedics
James Vivian
Educator of the Year ā Individual Sponsored by Beauty Biz
Alanna Douglas
Educator of the Year ā Organisation
Sponsored by Ultraceuticals
Total Coaching Academy
Educator of the Year - Product/ Equipment Company
Sponsored by Your Coach
The Global Beauty Group
NSW/ACT Salon/Spa/Clinic of the Year
4 Treatment Rooms or Less Sponsored by Vitaman
Lili Skin Co.
QLD Salon/Spa/Clinic of the Year
4 Treatment Rooms or Less Sponsored by Gay Wardle Skin Institute
Oi Cosmetic Studio
VIC/TAS/SA Salon/Spa/Clinic of the Year
4 Treatment Rooms or Less Sponsored by Esthetica Academy
Luminary Melbourne
WA/NT Salon/Spa/Clinic of the Year
4 Treatment Rooms or Less Sponsored by Circadia Australia
Peachy Skin Clinic
NSW/ACT Salon/Spa/Clinic of the Year
5 Treatment Rooms or More Sponsored by Beauty Biz
Skin Correctives
QLD Salon/Spa/Clinic of the Year
5 Treatment Rooms or More
Sponsored by Glymed Plus Australia
Bobbie Charles Skin & Cosmetic ClinicWest Village
sponsored by
VIC/TAS/SA Salon/Spa of the Year
5 Treatment Rooms or More
Sponsored by Dermapenworld
James Vivian
WA/NT Salon/Spa/Clinic of the Year
5 Treatment Rooms or More
Sponsored by Total Coaching Academy
Eden Aesthetics
Beauty Squad
Sponsored by inskincosmedics, Dermapenworld, Elleebana and Gay Wardle Skin Institute
Amy Williams, Aeon Aesthetics
Grace Luce, Aesthetics by Grace Luce
Jacinta Curnow, Jacinta Curnow Skin
Shikya Clark, Bobbie Charles Skin & Cosmetic Clinics
Bridal/Formal Make Up Artist of the Year
Sponsored by Bodyography
Eliza Schwab
High Fashion/Editorial Make Up Artist of the Year
Sponsored by Bodyography
Brooke Clarke
Australian Wholesaler of the Year
Sponsored by Inspire Brands
Salon Direct Hair and Beauty Supplies
Australian Spa/Salon/Clinic of the Year
4 Treatment Rooms or Less
Presented by mocha group
Luminary Melbourne
Australian Spa/Salon/Clinic of the Year
5 Treatment Rooms or More
Presented by mocha group
Bobbie Charles Skin & Cosmetic ClinicWest Village
HALL OF FAME
Sponsored by Elleebana
Alex Zotos
HUMANITARIAN
Sponsored by mocha group
Karla McDiarmid
sponsored by
Four of the countryās beauty industryās most promising new talents have been named as part of the ABIA Beauty Squad 2024 at the Australian Beauty Industry Awards.
Proudly sponsored by inskincosmedics, Dermapenworld, Elleebana and Gay Wardle Skin Institute, the annual Australian Beauty Squad competition is aimed at the rising stars of the Australian Beauty Industry to assist four talented beauty/medi aesthetic therapists, dermal therapists and/or salon owners, aged 35 and under, on their road to fame and fortune. The team enjoy a host of prizes as well as a stay in the BEAUTY SQUAD House where industry icons and mentors visit to get up close and personal with the team making this competition the most coveted of all competitions aimed at these next-gen superstars.
The Beauty Squad winners for 2024 are:
Amy Williams, Aeon Aesthetics
Grace Luce, Aesthetics by Grace Luce
Jacinta Curnow, Jacinta Curnow Skin
Shikya Clark, Bobbie Charles Skin & Cosmetic Clinics
āThese four individuals represent the next generation of beauty and medi-aesthetic industry talent and are shining beacons for where the industry is headed. I am continuously so impressed with the level of skill each of our Beauty Squad winners continue to show and our incredible team canāt wait to mentor them all to reach exciting new heights.ā Linda Woodhead, mocha group and Beauty Squad Owner.
Amy Williams, Aeon Aesthetics
Amy is an accomplished beauty therapist, business owner and registered nurse with a decade of experience in the industry. As the founder of Aeon Aesthetics, she has poured her passion, expertise and vision into creating a salon that truly stands out. Her strengths lie in an unwavering commitment to excellence, an ability to connect with clients, and her drive to continually learn and grow. Outside of the treatment room, she is dedicated to giving back to the industry sharing her knowledge through an online blog and believes in the power of collective growth and am always eager to contribute.
Jacinta Curnow, Jacinta Curnow Skin
In her home-based skin haven, Jacintaās focus is on correcting and restoring the skinās barrier while providing deep relaxation to rest the mind, body, and soul.
Grace Luce, Aesthetics by Grace Luce
Grace has over 13 years of experience in the beauty industry delivering outstanding results for her clients. From performing advanced treatments to managing clinic operations, she thrives in fast-paced environments, adapting to challenges quickly. Her strengths lie in an ability to build rapport with clients, understanding their unique needs, and delivering tailored treatment plans that exceed expectations. Her dedication to continuous learning and growth led her to pursue higher education, completing a Bachelor of Nursing to further her career in cosmetic injecting and has been recognized through various industry accolades, including awards for sales and contributions to clinic success. She has mentored aspiring beauty therapists, sharing her knowledge and expertise to help them succeed in their careers and is deeply committed to empowering individuals to look and feel their best, whether through cosmetic enhancements or nurturing their overall well-being.
As a working young mum, and over the past eight years, JC Skin has been her pride and joy working as a committed Holistic Skin Therapist Her passion is skin health education and promoting healthy, glowing skin through the principles of Corneotherapy. Supporting her clients in their skin and wellness journey and helping them feel like the best version of themselves is paramount to her and her Beauty Squad journey perfectly complements how she has actively pursued opportunities to enrich her skin education, foster business growth, and amass a wealth of industry experience.
Shikya Clark, Bobbie Charles Skin & Cosmetic Clinics
Currently working at award-winning salon, Bobbie Charles, in Brisbane, as the Manager and as a Beauty Therapist gives Shikya the ability to perform all services: from brow and lash to skin treatments. Showing compassion and empathy to her clients is an important part of her career as is attention to detail, allowing her to provide high-quality services. She has an extensive range of product knowledge ranging from ingredients and function with a growth mindset and always loves to learn more! Through the Bobbie Charles Academy, launched in 2023, she is learning the skill of becoming a speaker/ consultant for others in the beauty industry to share her journey, inspire, and share her extensive knowledge thus far.
The Squad house is planned for later in the Squad tenure year.
sponsored by
HUMANITARIAN, Karla McDiarmid Sponsored by mocha group
In 2019, following in the footsteps of the AHIAās (Australian Hair Industry Awards) a new category was announced for the ABIAās to celebrate the incredible philanthropic work carried out by individuals within the Beauty and Aesthetic Industry.
Announcing this yearās recipient, Kellie Woodhead, Art Director of the mocha group, took to the stage to announce this yearās recipient and introduce a special video tribute to Karla McDiarmid, owner of Macquarie MediSpa
As an unsung hero, Karla is a contributor and participant in many local and national charities from working with the homeless, hospitals, animals and sponsoring endless local events and fundraisers.
Her business Macquarie Medispa, sponsors more than 70 charities and 15 local schools throughout the year including: Ronald McDonald House, Relay For Life Cancer Fundraiser, Housing Plus, Share the Dignity, Lions Club and Triple MMM Orange āGive Me 5 For Kidsā.
She donates endless amounts of treatments and product hampers to charities and turned her entire salon pink to celebrate the launch of the Barbie movie, creating awareness for Breast checks.
Karla took part in the Ronald McDonald House CEO Walk In My Shoes Fund Raiser and even did Time4Kids raising funds for the PCYC to help keep youth off the street.
Her Pay it forward Fridays are a huge success allowing clients to nominate someone in need, to receive a complimentary treatment and she is a major supporter and volunteer organizer of the Bathurst Cup encouraging sponsors for Fashions on the Field. Karla has also completed her Lifeline crisis supporter training and as part of International Nurses Week, donated skincare packs to nurses in Bathurst and Orange.
Hosting VIP charity nights for clients is a regular occurrence as well as attending local schools to educate teens about skin health and makeup application.
sponsored by
She works very closely with Headspace to help the mental health and supports several female entrepreneurs through Financial Independence Through Entrepreneurship charities.
Teaching facial acupressure & hand reflexology to carers in her spare time, she has created an emergency care kit to keep in your car to help with injured wombats! Something that certainly struck a cord with Circadia founder Michael Pugliese, who while presenting on stage later in the night donated $10,000 to help Karla and her beloved wombats!
As well as an award winning and much respected Medispa owner, she is an unheralded philanthropist, and we congratulate the 2024 ABIA humanitarian of the Year ā Karla McDiarmid
Each Year, mocha group and the Australian Beauty Industry Awards induct someone very special into the ABIA Hall of Fame and with a special video tribute is always a highlight of the night.
This year was no exception when category sponsor, Otto Mitter, Managing Director of Elleebana, took to the stage to surprise this yearās recipient ā Alex Zotos, Elly Lukas College
Our 2024 inductee began his career on a very different path to where he is today, as a fashion photographer working for Australiaās leading magazines ā Vogue, Harpers Bazaar and Elle.
With a famous Mother, Elly Lukas, who was one of Australiaās original supermodels, gracing the fashion pages in the 1950ās and catwalks of Paris in the 60ās, he worked the international fashion circuit in the 90ās in Paris, New York and Milan with the worldās greatest designers
As time went on, Alex united Australiaās leading designers and models with a platform to compete on an international level, created Australiaās first fashion TV program āBeyond the Catwalkā, then focussed his attention on the family business ā the Beauty College founded by his Mother in 1954.
Over the past 30 years he has created an internationally recognised and celebrated beauty college with strong industry partnerships ā with graduates working throughout Australia and globally in locations such as Maldives, Dubai, Paris, New York, London, Canada and the Greek Islands.
ABIA Hall of Fame Inductees
2012
sponsored by
By Louise May
ULTRACEUTICALS has established itself as a leader in professional cosmeceutical skincare, known for delivering real results through scientific formulations and advanced technology. Founded by Dr. Geoffrey Heber , the brand focuses on addressing all major skin concerns such as ageing, pigmentation, and acne with cruelty-free, ethically produced products. ULTRACEUTICALSā commitment goes beyond skincareāits comprehensive education, training, and support programs have made it a trusted partner for clinics across Australia and the globe.
For clinics like FIKA Clinic and Face Bar, ULTRACEUTICALS is more than just a product supplierāit is a collaborative partner that provides extensive support to help grow their businesses while achieving remarkable results for their clients.
Editor of Beauty Biz Louise May spoke with two of ULTRACEUTICALSā partnersāEmily Wood, owner of FIKA Clinic, and Carla Pizzirani, co-owner with her husband Andrew Rand, of Face Barā to discover how the brand has impacted their clinics and transformed the way they deliver results to their clients. Both clinics have seen remarkable growth, not only in terms of services offered but also in their ability to provide holistic skincare solutions backed by ULTRACEUTICALSā education and product innovations. From expanding their treatment offerings to elevating client satisfaction, these partnerships showcase how ULTRACEUTICALS helps businesses grow through continuous support, personalised training, and a commitment to cutting-edge skincare.
Can you please tell us all about your clinic, how long you have been in business, and what makes your business unique?
Emily Wood - Fika Clinic
Fika was born in 2022, however, āfikaā is actually a Swedish ritual that has been around for far longer than my little clinic. The true meaning of Fika is a break taken in oneās day to eat (cake, usually), drink coffee, and socialise with friends... to fill oneās cup (metaphorically and quite literally). Fika is more than just a coffee break; itās an experience and a state of mind.
Itās a chance to unwind, connect, and step away from the daily grind while enjoying time with friends or colleagues. Our version of āfikaā embodies all of that goodness that feeds the soul. It means taking a break from the hustle and bustle of daily life, putting yourself first, and doing things for YOUāthings that make you feel good. When you open the door to our clinic, youāre instantly met with our signature scent (cactus flower, yum.), which is a little reminder that itās time for you to relax and feel taken care of. Being inside Fika should feel like the comfort of sitting in an old friendās living room, free of stress or judgment. Itās warm, inviting, social, and happy... like a big hug. And of course, thereās always a coffee or tea and snack (we have an endless supply of Haighās chocolate hearts) at the ready. In Sweden, itās essential to make time for fika regularly. At Fika, itās essential to make time for you.
Carla Pizzirani-Rand - Face Bar
Andrew and I opened Face Bar in 2009, driven by my vision to bridge the gap between education and retail in the beauty industry. With over 40 years of experience, I have dedicated my career to beauty, and together, weāve grown Face Bar from a humble start with just two staff members to a thriving team of 14 passionate therapists. Under our leadership, the business has flourishedādoubling in size, tripling the number of treatment rooms, and winning prestigious awards with ULTRACEUTICALS.
My entrepreneurial journey began at just 19, when I opened my first business, Belladonna. Over the years, my passion for the beauty industry has only grown stronger. Alongside me, Andrew has been an unwavering supportāknown as the āhandymanā of Face Barāhelping bring our shared vision to life and driving the business forward to reach new heights. With continuous growth, commitment to training, and a dedication to evolving our craft, weāve worked hard to make Face Bar a leading name in beauty. We pride ourselves on offering a truly exceptional experience for our clients. Our business model is holistic and thoughtful, offering a range of products that cater to skincare and overall well-being. By emphasising Australian-owned, organic, and environmentally friendly options, weāve created a meaningful connection with customers who value sustainability.
How has ULTRACEUTICALS helped your business?
Emily
ULTRACEUTICALS has helped Fika transform from a clinic offering solely injectables to a āskin clinicā. Itās helped me expand my team and be able to offer a more rounded and holistic service and outcome for our guests. Itās helped to create diversity within our offering, consequently growing our client base. Itās grown our revenue not only from offering skin, but also with the ability to recommend and retail quality products that we truly love and believe in, to our injectable clients as well as our skin clients. Our team all have such beautiful skin (we get lots of compliments!), which naturally is an advertisement for our services (regardless of skin or injectables), and this can largely be attributed to ULTRACEUTICALS.
Carla
Itās great how ULTRACEUTICALS has played such a supportive role in Face Barās growth and development. That kind of partnership, especially with consistent education and personal support, really strengthens our teamās skills and helps the business thrive.
What made you choose ULTRACEUTICALS for your business?
Emily
There were SO many reasons for wanting to offer ULTRACEUTICALS as our main skincare line at Fika, and the biggest driving factor was what it should always be: ensuring results and satisfaction for our clients. However, what makes ULTRACEUTICALS stand out is what the company provides not only for the end consumer/ but also for the partner-stockist. The level of (genuine) passion, involvement, education, and ongoing support that we have been afforded continues to amaze me. I truly feel that ULTRACEUTICALS wants the best for Fika, and they do whatever they can to help us achieve that. The fact that itās an Australian company, has an entire in-house research and development team dedicated to quality + safety, is cruelty-free, and uses ethical packaging are all added bonuses!
Carla
Choosing ULTRACEUTICALS for our business makes a lot of sense, especially with our focus on Australian and progressive brands. Itās interesting how I kept them in mind from a past business and then decided they were the right fit when we started Face Bar in 2009. That foresight seems to have paid off well!
What is your favourite ULTRACEUTICALS product or treatment & why?
Emily
I cannot go past the ULTRACEUTICALS UV Protective Daily Moisturiser. I am actually a registered nurse/cosmetic nurse (and self-professed skincare junkie!), so when Iām administering cosmetic injectables, I know how crucial adequate sun protection is for anti-aging, prolonging results, improving longevity, and creating optimal outcomes. Itās so hydrating, non-greasy, wonāt clog pores/ create breakouts, wonāt look like sunscreen, smells divine, and itās a 2-in-1 with moisturiser, so it helps this busy mum save time in the morningāplus itās basically 2 products for the price of one (girl math LOL). It also comes in a mattifying finish for our oily gals. So good!
Carla
ULTRACEUTICALS ā Vitamin A product has been a standout for me. Seeing quick visible results and knowing the long-term benefits makes it a favourite for me. Being able to treat your skin daily at home with Vitamin A is a great investment in my skin.
Since changing to ULTRACEUTICALS, what changes have you noticed in your business?
Emily
Since Fikaās opening in 2022 as solely an injectable clinic, ULTRACEUTICALS (the first skincare line we ever stocked) allowed us to introduce skin as part of our offering in September 2022 and grow our skin arm of the business to the point where we are now well known as a āskin clinicā and have progressed to becoming a Platinum Plus ULTRACEUTICALS partnerāthe only Platinum Plus partner within South Australia.
Carla
Itās amazing how Face Bar has grown from those initial concerns about inventory (small opening order of 3s) to becoming the leading stockist of ULTRACEUTICALS in Australia and on a global scale. Achieving that level of success in a smaller, more remote city like ours in Tasmania really highlights the hard work of our team and ULTRACEUTICALSā team to strengthen our business model.
What is a standout client success story?
Emily
We had a 22-year-old female client start her Fika journey with injectables, and while I was getting to know her, we started talking about skin and got her booked in for a skin consultation. She was using so many different products from different skincare ranges, and her barrier was completely impaired. She had cystic acne, congestion, severe redness + reactivity, and scarring. We got her started on ULTRACEUTICALS and strengthened her barrier. Once her skin was looking/feeling more hydrated, we incorporated actives and treatments. Fast forward 1 year on, her skin is completely clear and blemish-free, she never wears makeup anymore, and she walks into Fika confident, smiling, and loving her skin.
Four years ago, a client raised concerns about pigmentation, redness, and ageing lines. She began with ULTRACEUTICALS
A-Zyme Facial Peels, which use anti-ageing vitamin A and exfoliating Bromelain to target uneven skin tone and texture. To address deeper forehead lines and loss of firmness, she added skin needling, which stimulated collagen production and reduced fine lines. After several treatments, her skin showed dramatic improvementāreduced pigmentation, diminished redness, and significantly softened forehead lines. Thrilled with the results and receiving many compliments, she continued her progress by incorporating laser treatments alongside her ULTRACEUTICALS peels. Using a personalised at-home skincare routine with ULTRACEUTICALS anti-ageing products, she maintained her results between treatments. Her routine is regularly updated to suit her evolving skin needs, ensuring optimal results. Fully trusting our expertise, she remains committed to her plan and is excited to explore new advancements in skincare. Her dedication has led to long-lasting, transformative results, and her glowing skin speaks for itself.
ā¢ contād over page
What sets ULTRACEUTICALS apart from other cosmeceutical brands?
Emily
Honestly for me the level of support, education, training, involvement and opportunity (for further growth and business development) surpasses any other brand that I have worked with. The entire team is phenomenal, but I have to say that our Growth & Development Partner; Lauren, is just so incredible with the time she dedicates to us, her willingness to go above and beyond and her level of skill and knowledge is second to none.
Carla
Great question, itās a company that has our back and consistently supports us, small enough to still feel like family but with vision to keep growing and better themselves.
What has been your ULTRACEUTICALS highlight?
Emily
My ULTRACEUTICALS highlight is absolutely becoming the only clinic in South Australia to reach Platinum Plus level. This seemed like an unattainable goal for our little clinic but with the help of ULTRACEUTICALS and the hard work of the entire team, we did it!
Carla
There are a few highlights; to be announced highest sales in the past few years for Australia and globally, being rewarded by having our entire team present to receive this award, and this year to receive a standing ovation from our peers was very moving, and now to be rewarded with a trip to USA for me and my husband to go to the āSerious Business āconference is so special.
What is a deciding factor when choosing which brands you work with?
Emily
When choosing brands to work with, itās crucial for Fika to select products or treatments that are guaranteed to give our guests results. We feel that itās an absolute privilege to have every single one of our guests/clients walk through our clinic door and itās our duty to have their best interests at heart and deliver them results with quality and safe products, treatments and ingredients. Everything we choose to offer must have sturdy clinical evidence behind it.
Carla
ULTRACEUTICALS plays a major role in our treatments. Relying on it for 99% of our professional services shows just how effective it is for delivering the results we want for clients.
How has ULTRACEUTICALS supported your team in terms of product education and training?
Emily
Ultra has provided support for our team listed in many of the answers above, to elaborate further: ULTRACEUTICALS offer exceptional communication, regular promotions to grow revenue, in clinic team trainings (with our entire team including skin therapists, nurses, administrative staff), support leading up to and at Fika events, ideas and support to help with advertising and business growth, lots of inperson face-to-face time spent with our management team and greater team.
Carla
Every quarter we have a personal two-day visit from our educators, zoom Training and mentoring for business and growth from our state manager, they have helped us achieve this great result, itās been a true partnership.
After hearing from both FIKA Clinic and Face Bar, itās clear why ULTRACEUTICALS has become a valued partner for leading clinics across Australia. The brandās commitment to education, support, and delivering real results is unmatched in the skincare industry. From transforming clinics like FIKA into full-service skin destinations to helping Face Bar achieve global recognition, ULTRACEUTICALS provides more than just skincare products and resultsāit builds lasting partnerships that allow clinics to thrive.
For Emily at FIKA, ULTRACEUTICALS has played a pivotal role in transitioning her clinic from a focus on injectables to a full-scale skincare destination. Carla and Andrew at Face Bar have seen first-hand how ULTRACEUTICALSā support has helped their business grow to become one of Australiaās leading stockists. Their success stories highlight the impact of working with a brand that goes beyond providing products and offers comprehensive training, development, and care.
ULTRACEUTICALS is helping clinics deliver exceptional client results every day. The passion, trust, and results that these clinic owners experience make it clear that ULTRACEUTICALS is not just a skincare brandāitās a partner in the ongoing success and growth of their businesses.
www.ultraceuticals.com.au
Sophisticated, stylish and timeless. For the lovers of all things black, designer salon furniture and equipment featuring this elegant, classic colour.
1.VERONA ARCH Salon Mirror
3.CURVED BLACK Floating Bench
5.AQUARIUS II BLACK Electric Beauty Bed 6.SALON STOOL BLACK
7.CLARA BLACK Salon Trolley
For Jacinta Curnow, a childhood spent as a tomboy offered no glimpse into the beauty industryāuntil one unexpected experience changed everything. A gift voucher for a facial opened her eyes to the transformative power of skin therapy, and just four weeks later, she found herself enrolling in a diploma program in beauty therapy, leaving behind her years in Disability and Aged Care.
What began as a simple introduction quickly turned into a passion, leading Jacinta to apply for work experience with Oasis Health and Beauty while still pursuing her Certificate IV in Beauty Therapy. Within just three days, her dedication was rewarded with a casual employment contract, marking the start of a remarkable career. With accolades such as āThe Beauty Student of the Yearā and āThe Dermalogica Highest Achieve Award ā Skin Therapy,ā Jacinta continued to excel, landing a coveted position as a therapist at the prestigious 5-Star Richardson Hotel + Spa in West Perth.
In 2018, Jacintaās dream of running her own business came true with the opening of her home studio, Jacinta Curnow Skin. Now, after years of delivering VIP-level service to her clients, Jacinta has been recognised as one of the 4 Beauty Squad Winners at the 2024 Australian Beauty Industry Awards, a testament to her passion, expertise, and dedication to the industry.
Editor of Beauty Biz Louise May chats with Jacinta about her industry journey and what she is looking forward to as one of the Beauty Squad winners of 2024.
What made you want to be a Beauty Therapist?
When I was in year 8 my dad signed me up for a makeup/ skincare magazine and every fortnight you would get a new product, and the magazine would show you how to get a ā summer shimmer lookā ha-ha.
But my āta-daā moment was during my first facial back in 2014. I received a gift voucher from my sister in law and brother for the local eco spa. I remember laying on the treatment bed as this lady applied different smells and textures on my face. As a tired new mum, I was in heaven. I left that salon saying ā I want to make people feel that good tooā
A few months later I was enrolled in my Diploma! Havenāt stopped learning since!
What kind of treatment is your favourite and why?
Skin Skin Skin! My favourite part of a facial is probably the face massage. To receive, my favourite would be a QI facial!
How do you manage life and work balance?
Still working it out. This year I set boundaries with how many hours and days I was working. I only work 3 days a week and never weekends. Setting up my āfocusā moods has been a game changer as I can turn off certain apps and notifications depending on if Iām in mum, work boss or sleep mood.
Who inspires you in the beauty industry and why?
I have a long list of woman who have inspired and guided me through the industry. Tamara Reid for kicking her goals with twins on her hips, Robyn McAlpine for letting us get our weird out and not having to worry about the aesthetics or trends of the industry and Reika Roberts for her success and dedication to the industry.
If you could spend a day with anyone from a business or lifestyle mentorship perspective, who would it be and why?
Oh well that really is a hard one, as there are so many amazing people in the industry! Definitely the top of my list is Karla McDiarmid ā would love to pick her brain and see how the heck she does all the amazing things she does, plus run her clinic and would love to chat about the business side of things.
How important is training and education for you?
Education is life. My clients admire my passion for skin education and with this, I am able to pass on my knowledge and educate my clients during their appointments. I always have a new skin course booked in! With Skin, you can never know enough. Every brand Iāve worked with I had to be level expert ha-ha. You can do a course, then find another thatās even more in depth. I always repeat education and masterclasses too.
Can you tell us a little about what you are most looking forward to being a member of the Beauty Squad team?
Being able to push myself and really stepping out of my comfort zone, being a sole trader it is really hard to bounce ideas or know if what youāre doing is okay or could be better? Being around like-minded woman who just want to succeed and be the best the industry has to offer.
Where do you see yourself in 10 yearsā time?
Hopefully Iāve finished my Naturopath Degree ha-ha. Once Iām finished, the goal is to be able to book a client in for skin consultation, start them on skincare while they have their swabs and blood tests done. So, by their first actual facial I know exactly whatās going on inside and out! Maybe at a wellness clinic on the coast with some minions, other holistic allied health. Maybe some of my own education courses, skin retreats, a sole trader awardā¦
Worst fashion moment: I split my pants once while doing a massage! I squatted down to do a foot massage! And I ripped them from back to front! Luckily the client was asleep!
Fave Place to Holiday: so far Bali, I just love not having to cook, clean and Iām such a cold person. Iād live in Bali if I could!
Fave Drink: Anything mango!
Favourite type of Music/song: I love live music and anything before the 90s.... My wedding was all 70/80 themed music.
@jacintacurnowskin
By Louise May
Circadia Australia has redefined skincare with its groundbreaking approach rooted in the science of circadian rhythms. Led by the husband and wife duo of Rachael and Phil Stevens, the brandās success in the Australian market has been driven by their deep passion for holistic skincare and their dynamic, tightly knit team.
From dermal therapists to business managers, each member of the Circadia Australia family brings their unique journey and expertise, helping to propel the brand to new heights. Letās meet the team that makes Circadiaās vision a reality every day.
Rachael Stevens, CEO of Circadia Australia, didnāt start her journey intending to lead one of the countryās most innovative skincare brands. As a dermal therapist, Rachael was always passionate about results-oriented treatments. Her journey with Circadia began unexpectedly.
āWhile revisiting some of my old textbooks like The Physiology of the Skin, I kept seeing Dr. Peter T. Puglieseās name pop up,ā Rachael shares. āI was so intrigued by his work that I started researching more about the brand. Circadian rhythms fascinated me, and I realised this was the first skincare range Iād come across that really harnessed that concept. It felt like the perfect fit for my clinic, and the journey just grew from there.ā
Her clinic became one of the first in Australia to partner with Circadia, and it didnāt take long before she formed a close relationship with Michael Pugliese, Dr. Puglieseās grandson, and the Circadia team in the U.S. āThe relationship evolved, and I saw an opportunity to bring Circadia to Australia as its distributor. Itās been an incredible journey since,ā Rachael says.
Phil Stevens, COO and Rachaelās partner both in business and life, was initially less familiar with advanced skincare, but Rachael quickly brought him up to speed. āWhen Rachael and I first met, I was using soap on my faceāmuch to her horror!ā he laughs. āBut as I learned more about circadian rhythms, it made complete sense. Weāve always lived by these rhythms in terms of waking, sleeping, and even the foods we eat, so Circadiaās approach resonated with me from the start.ā
Circadia Australiaās growth has been driven by a team thatās not only talented but deeply passionate about skincare and the brandās philosophy.
Natasha Loong, the Brand Manager, came to Circadia through a slightly different path. While studying Marketing and Advertising at university, Natasha secured an internship at Rachaelās clinic, which was one of the first to stock Circadia. āI didnāt come from a beauty background, so I was fascinated by how much science goes into skincare,ā Natasha says. āCircadiaās focus on circadian rhythms really stood out to me. I started as a social media intern, and over the years, Iāve grown with the company. Six years later, Iām still learning something new every day, and I love the creativity and science behind what we do.ā
Operations Manager Nik Hube also found his way into the brand through Phil. āI was working with Phil in finance, and we shared an office with Circadia at the time,ā Nik recalls. āWhen Circadia began to expand, I started helping out with packing orders. I was drawn to the brand and the amazing family culture it fostered. Now, I manage operations, and itās great to be part of a team that feels like a true family.ā
For Melissa Hodgkinson, the Business Development Manager for Western Australia, Circadiaās values immediately resonated with her. āWhen a former colleague mentioned Circadia was expanding, I reached out to Rachael. After hours of conversation about culture, education, and support, I knew it was the right fit,ā Melissa says. āThe philosophy of circadian rhythms and the flexibility of the products to meet each clientās unique needs made perfect sense to me.ā
Similarly, Tamara Kahika, who manages business development in Queensland and Victoria East, was captivated by Circadiaās sciencebased approach to skincare. āIāve always been passionate about the science behind skincare,ā Tamara explains. āCircadiaās philosophy of working in harmony with the bodyās natural rhythms was something new, something that really clicked for me. I wanted to be part of a brand that combined both scientific principles and a holistic approach.ā
Tara Kathrada, managing New South Wales and ACT, was drawn to Circadia as a stockist herself. āI was looking for a brand that stood out,ā she says. āCircadiaās focus on aligning skincare routines with the bodyās natural cycles of day and night made it so much more than just a skincare routineāit became an experience. Thatās what made me want to be a part of this brand.ā
For Rebecca Pennetta, who handles business development in South Australia and Victoria, her involvement with Circadia began through her network in the beauty industry. āAfter working in the industry for over 25 years, I was introduced to Rachael, and I was immediately intrigued by Circadiaās approach,ā Rebecca explains. āIncorporating circadian rhythms into skincare isnāt just about improving skin health; itās about overall well-being, which is something that resonates deeply with me.ā
No two days are the same for this dedicated team, but thereās always one common thread: passion for what they do.
For Rachael, her day is filled with excitement. āI split my time between running my clinic, managing our incredible team across the country, and traveling internationally to meet with Circadiaās global partners. Phil and I are constantly brainstorming new ideas, whether at home or at HQ. Our personal and professional lives are pretty intertwined, but we love it.ā
Phil agrees. āI focus more on ensuring everything runs smoothlyāwhether itās logistics, stock management, or connecting with Circadiaās U.S. team during early-morning calls. Iām always looking for ways to make things easier for our clinics.ā
For Natasha, creativity is key. āAs Brand Manager, Iām constantly working on something new, whether itās planning an event, creating resources for the team, or managing our social media presence. Itās fast-paced, but I thrive on that energy.ā
Nik starts his day with coffee before diving into orders. āI make sure every order is packed with care, often adding a handwritten note to give it a personal touch. I love knowing weāre helping our clinics succeed.ā
For Melissa, education is at the forefront. āWhether itās hands-on training or helping clinics navigate Circadia Universityās resources, my goal is to ensure they feel confident in what theyāre doing. When our clinics succeed, we succeed.ā
Tamara, Tara, and Rebecca all echo the importance of building strong relationships with clinics, helping them grow their businesses, and making sure they have the tools they need to succeed with Circadiaās products.
The Circadia Australia team has achieved incredible milestones, but the true rewards often come from the connections theyāve built and the successes theyāve shared with their clinics.
For Rachael, one of the standout moments was winning Best Business Performance at the ABIA Awards for the second year in a row. āItās a testament to the hard work the team has put in,ā she says. āBut beyond the awards, whatās really rewarding is seeing the positive impact weāve had on our clinics and our clients.ā
Phil adds, āWatching our staff and clinics grow, and seeing how weāve built a family community, is incredibly fulfilling.ā
For Natasha, itās seeing her months of hard work come to life at events like Circadia Connect and the Beauty Expo. āItās such a great feeling to see everyone enjoying themselves and knowing weāve pulled it all together successfully.ā
Nik, Melissa, Tamara, Tara, and Rebecca all find their greatest reward in helping their clinics thrive. Whether itās seeing a clinic grow its business, receiving positive feedback, or knowing theyāve provided the support needed to make a difference, these moments are what make their work truly meaningful.
At Circadia Australia, itās not just about skincareāitās about the people behind the brand. Each member of the team is deeply committed to Circadiaās mission of providing science-based, holistic skincare that transforms lives. Whether theyāre in the office, out in the field, or traveling across the globe, the Circadia Australia team is united by their shared passion for innovation and client success.
With such a dedicated and talented team, itās no wonder Circadia continues to make waves in the beauty industry, setting new standards in skincare while fostering a family-like culture that makes every success even sweeter.
By Dr. Giulia DāAnna - Owner of iDental & Dermal Distinction
In recent years, masseter injections, commonly using Botox or other muscle relaxants, have become a popular treatment for jaw slimming and facial contouring. However, beyond their aesthetic appeal, these injections can have functional benefits for people suffering from conditions like bruxism (teeth grinding) or temporomandibular joint dysfunction (TMD).
Despite the advantages, masseter injections require careful consideration, as incorrect diagnosis or treatment can exacerbate underlying issues like sleep apnoea.
In this article, weāll explore how masseter injections work, their costs, potential side effects, and why a multidisciplinary approach is often necessary to achieve optimal results.
The masseter is one of the major muscles involved in chewing and clenching the jaw. Located on each side of the face, extending from the cheekbone to the lower jaw, this muscle can become overdeveloped due to excessive use, particularly in people who grind their teeth at night or have chronic jaw clenching. This overuse not only contributes to jaw pain and headaches but can also lead to a more square or wider jaw appearance. By injecting muscle relaxants into the masseter muscle, its activity is reduced, which in turn weakens the muscle over time. This reduction in muscle mass results in a softer, more tapered appearance of the jawline, which many people find desirable for facial slimming. Moreover, by limiting the overactivity of the masseter muscle, it can help alleviate symptoms of TMD and bruxism, offering relief from pain and discomfort. This can help to protect the teeth and your fillings from wear, breakage and other dental problems.
Before considering masseter injections, it is crucial to obtain a proper diagnosis from a qualified healthcare professional. This ensures that the treatment is suitable and will not exacerbate underlying health issues. For example, people with obstructive sleep apnoea (OSA), a condition where the airway becomes blocked during sleep, must proceed with caution. The masseter muscle can play a role in maintaining airway efficiency and weakening it through injections may worsen the symptoms of sleep apnoea. If you are already diagnosed with sleep apnoea, your healthcare practitioner will need to assess whether masseter injections are appropriate for you. In such cases, alternative treatments may be considered to avoid worsening your sleep quality and overall health.
The cost of masseter injections can vary based on the provider, location, and the amount of product used. On average, patients can expect to that treatment costs begin at around $500 per session, but will be increased depending upon the size of the muscles, and in men too. This is because men have greater muscle mass and therefore need a larger dose. The treatment typically lasts 4 to 6 months, as the muscle relaxantās effects wear off, and the muscle gradually regains its strength and size. For individuals seeking longterm results, repeat treatments are necessary, which adds to the overall cost.
It is important to note that the price of masseter injections may be influenced by whether additional treatments are needed, such as addressing the temporalis muscle or utilising a dental splint. A thorough consultation with an experienced healthcare provider can help outline the full scope of treatment required and associated costs.
In the experience of Dr. Giulia DāAnna, a dentist and cosmetic injector, around 5% of people who undergo masseter injections may also require treatment of the temporalis muscle. The temporalis is another key muscle involved in jaw movement, and when the masseter muscle is weakened, the temporalis can compensate by becoming more active. This compensation can lead to tension headaches, jaw pain, and a more pronounced temple area, which may offset the aesthetic benefits achieved by masseter reduction. To prevent this, additional injections into the temporalis muscle may be recommended to balance the overall muscle activity in the jaw region. Addressing both the masseter and temporalis muscles ensures a more harmonious outcome, both functionally and aesthetically.
For individuals with severe bruxism or TMD, a dental splint may be prescribed alongside masseter injections. A dental splint is a custom-made device worn over the teeth, primarily at night, to prevent grinding and clenching. While the injections reduce muscle strength, the splint helps protect the teeth and reduce further wear and tear caused by grinding. By combining these two treatments, patients can experience relief from the symptoms of bruxism while protecting their dental health. In many cases, this combination can also extend the effectiveness of the injections, as the splint prevents further overuse of the masseter muscle.
One of the most popular reasons people opt for masseter injections is for the aesthetic benefit of jawline slimming. By reducing the size of the masseter muscle, the face appears more contoured and slimmer, which is especially desirable for individuals who feel their jawline is too square or wide. This slimming effect often occurs as a secondary benefit to treating bruxism or TMD.
For many people, this facial slimming effect can greatly enhance their overall appearance, giving them a more refined and balanced look. However, there are certain considerations to keep in mind, particularly for individuals with a naturally slim build.
While facial slimming is often seen as a positive side effect, itās important to be cautious with masseter injections in individuals with a naturally slim build. Reducing the masseter muscle in such cases can lead to an overly gaunt or hollow appearance, particularly in the lower face. This unintended side effect can make the person look older or less healthy, detracting from their desired aesthetic outcome. We always need to balance the facial appearance of a patient, with the functional needs.
A skilled injector will take into account the patientās overall facial structure and recommend appropriate treatment dosages to avoid an exaggerated slimming effect. In some cases, alternative treatments or a more conservative approach may be suggested to preserve the natural fullness of the face.
Masseter injections offer a range of benefits, from relieving jaw pain and tension, to slimming the jawline for a more contoured appearance. However, achieving the best results requires careful diagnosis, appropriate treatment planning, and sometimes, a combination of therapies like temporalis injections or a dental splint. The investment can be well worth it for individuals seeking relief from bruxism or TMD, alongside the aesthetic benefits of facial slimming.
@dermal_distinction
By Gay Wardle
In the world of skincare, new discoveries often capture the imagination, but few have the potential to truly transform the industry. One such discovery is the exosome, a tiny messenger with a powerful story. Picture this: within every cell in our body lies a complex communication network. Cells donāt exist in isolation; they constantly exchange information, sending signals that can trigger growth, healing, or repair. But how do they communicate? The answer, in part, lies in exosomes.
Exosomes are like tiny packages, carefully crafted and sent out by cells to deliver messages to other cells. Imagine them as couriers carrying precious cargoāproteins, lipids, and even genetic materialāthat can influence the behaviour of the receiving cell. In this way, exosomes play a vital role in maintaining the balance of life at the cellular level, guiding processes like tissue repair, immune response, and inflammation.
Now, imagine harnessing the power of these natural couriers to benefit our skin. The idea might sound futuristic, but this is precisely where the skincare industry is heading. From reducing wrinkles to accelerating healing, exosomes are emerging as the next frontier in beauty and wellness. But what exactly are these microscopic powerhouses? And how are they revolutionizing the way we care for our skin?
Cellular messengers behind regeneration.
Imagine your skin as a bustling city, where every cell is a worker, constantly engaged in activities that keep the cityās structures strong, vibrant, and resilient. But just like any city, communication is key. In this cellular metropolis, the communication doesnāt happen through phone calls or emails but through microscopic messengers known as exosomes.
Exosomes in Skin Biology: The Cellular Messengers Behind Regeneration
Imagine your skin as a bustling city, where every cell is a worker, constantly engaged in activities that keep the cityās structures strong, vibrant, and resilient. But just like any city, communication is key. In this cellular metropolis, the communication doesnāt happen through phone calls or emails but through microscopic messengers known as exosomes.
Exosomes are tiny vesiclesāthink of them as miniature packagesāsent out by cells to deliver important messages to neighbouring cells. These packages are filled with valuable cargo, such as proteins, lipids, and genetic material, all of which are essential for the cells to carry out their functions. In the context of skin biology, exosomes play a critical role in processes that keep the skin healthy, youthful, and capable of healing itself.
One of the most significant roles of exosomes in the skin is in collagen production. Collagen is the protein that gives our skin its strength and elasticity. As we age, collagen production naturally decreases, leading to the formation of wrinkles and sagging skin. Exosomes, however, have the ability to stimulate collagen production by delivering the necessary signals to fibroblasts, the cells responsible for producing collagen. By encouraging these cells to ramp up their collagen synthesis, exosomes help maintain the skinās structural integrity and youthful appearance. But exosomes donāt stop at collagen production. They also play a vital role in cell proliferationāthe process by which cells divide and multiply. This is especially important in skin biology because the skin is constantly renewing itself. Every day, our skin sheds old cells and generates new ones, a process that keeps our skin looking fresh and vibrant. Exosomes facilitate this renewal process by promoting the proliferation of keratinocytes, the cells that make up the majority of the outer layer of the skin. This means that exosomes are not only helping to produce collagen but also ensuring that new skin cells are continuously being generated to replace the old ones.
The role of exosomes becomes even more critical when the skin is injured. Whether itās a small cut, a burn, or a more severe wound, the skinās ability to heal itself is essential to protecting the body from infection and maintaining overall health. Exosomes are at the forefront of the wound-healing process. When the skin is damaged, exosomes are released to coordinate the repair efforts. They deliver signals that reduce inflammation, promote the migration of cells to the wound site, and stimulate the formation of new blood vessels. This orchestrated response accelerates the healing process, ensuring that the skin can recover as quickly and efficiently as possible.
While exosomes are naturally produced by many different types of cells, those derived from stem cellsāespecially mesenchymal stem cellsāhave shown extraordinary promise in promoting skin regeneration. Mesenchymal stem cells are a type of stem cell that can differentiate into various cell types, including those involved in skin repair. The exosomes they release are packed with regenerative potential. Studies have shown that mesenchymal stem cell-derived exosomes can significantly enhance wound healing, reduce scarring, and even improve skin texture by promoting the production of extracellular matrix components like collagen and elastin.
These exosomes act as a bridge between the bodyās innate healing mechanisms and advanced therapeutic interventions. In the world of regenerative medicine, theyāre seen as a game changer. Unlike traditional treatments that may only address the symptoms, exosomes derived from stem cells work at the cellular level, helping to rejuvenate and repair the skin from within. Their ability to influence multiple processesācollagen production, cell proliferation, and wound healingāmakes them a versatile and powerful tool in skincare and dermatology.
Innovative Skincare:
As researchers have delved deeper into the science of exosomes, the clinical benefits have begun to unfold in remarkable ways. In clinical studies, exosomes have shown the ability to enhance collagen production, reduce the appearance of fine lines and wrinkles, and even improve skin texture and tone. For those struggling with skin conditions such as acne scars or hyperpigmentation, exosomebased treatments have offered new hope by promoting faster and more effective healing.
But the potential of exosomes extends beyond cosmetic improvements. These tiny vesicles are proving to be powerful tools in regenerative medicine, with studies indicating their role in accelerating wound healing, reducing inflammation, and even protecting against UV damage. In a world where skin health is often a delicate balance, exosomes are emerging as a natural solution that works in harmony with our bodyās own processes. What makes exosomes so intriguing is not just their efficacy but also the science behind them. Unlike many skincare ingredients that merely sit on the surface of the skin, exosomes penetrate deeply, delivering their potent messages directly to the cells that need them. Itās this targeted approach that sets exosomes apart, making them a breakthrough in the quest for healthier, more youthful skin.
However, as promising as exosomes are, they also raise important ethical and safety considerations. Where do these exosomes come from? The answer lies in their sourceāmost commonly from stem cells, particularly mesenchymal stem cells. While the use of stem cell-derived exosomes holds incredible potential, it also brings ethical questions about sourcing, especially when it comes to ensuring that the cells are obtained responsibly and ethically.
This emerging field also faces challenges in regulation. The regulatory landscape for exosome-based skincare products is still evolving, with different countries adopting varying levels of oversight. In some regions, exosomes are classified as advanced therapeutic medicinal products, requiring rigorous clinical testing and approval processes. In others, they are treated more like traditional skincare ingredients, with less stringent regulations. This disparity raises concerns about the consistency and safety of exosome-based products on the market.
Ensuring the safety of exosome treatments is paramount. As with any cutting-edge technology, there is a need for comprehensive studies to fully understand the long-term effects of using exosomes in skincare. Questions remain about the stability of exosome formulations, the risk of adverse reactions, and the potential for contamination during production. These concerns highlight the importance of transparent practices and thorough testing in bringing exosome-based products to consumers.
Yet, despite these challenges, the future of exosomes in skincare holds immense promise. Imagine a world where skincare is not just reactive but proactiveāwhere exosomes can be tailored to your specific skin needs, delivering personalized treatments that address your unique concerns at a cellular level. This vision isnāt far-fetched; itās on the horizon.
One of the most exciting potential advances is the development of personalized exosome therapies. By analysing an individualās skin cells, scientists may be able to create custom exosome formulations designed to target specific issues, whether itās aging, inflammation, or pigmentation. This level of precision could revolutionize how we approach skincare, making it more effective and tailored than ever before.
Moreover, the integration of exosomes with other cutting-edge technologies, such as nanotechnology and AI, could further enhance their delivery and effectiveness. Imagine a skincare routine where smart devices analyse your skin daily and adjust exosome-based serums in real-time to meet your skinās changing needs.
As the science continues to evolve, so too will the opportunities for innovation. New formulations, delivery systems, and applications are being explored, opening up possibilities that extend beyond traditional skincare. For example, exosomes could play a role in scalp health, helping to treat hair loss, or in advanced wound care, aiding in the recovery from burns or surgical scars.
A we stand on the brink of this new frontier, itās clear that exosomes are more than just a passing trendāthey are a potential game changer in the skincare world. Their unique ability to communicate with our cells, promote healing, and enhance skin health positions them as a transformative tool in both beauty and wellness.
But with any emerging technology, staying informed is crucial. As the science of exosomes continues to evolve, new developments and discoveries will shape the landscape of skincare. For consumers and professionals alike, understanding how exosomes work and their potential benefits is key to making informed decisions about incorporating them into skincare routines. As the research into exosomes continues to evolve, weāre only beginning to unlock their full potential. What we do know is that these tiny messengers hold the key to healthier, more resilient skin, offering new hope for those seeking to repair and regenerate their skin at the deepest levels. Whether itās reversing the signs of aging, speeding up wound healing, or enhancing overall skin health, exosomes are poised to become a cornerstone of advanced skincare treatments.
To learn more about these incredible little messengers, I have given a lecture on exosomes in the Skin Success Community. www.gwsi.com.au
Thank you, Gay.
By Alanna Douglas
Hey there, skin superheroes! If youāre treating clients with rosacea-prone skin, you know it can be a bit of a rollercoaster. But donāt worryāletās break it down into a playful, effective game plan that can help your clients shine brighter than ever!
Understanding the Rosacea Squad
First, letās get familiar with the rosacea subtypes. Think of them as the unique characters in our skincare story:
1. Erythematotelangiectatic Rosacea: The drama queen of the group! This one loves to blush and show off those pesky visible blood vessels.
2. Papulopustular Rosacea: This character is a bit acne-like, with red bumps and a touch of rednessādefinitely not a fan of spotlight moments.
3. Phymatous Rosacea: The tough cookie with thickened skin, often sporting a bumpy nose. Itās a look that needs a little finesse!
4. Ocular Rosacea: The quiet observer, affecting the eyes and bringing some irritation to the party.
Your Treatment Steps
Now that weāve met the crew, letās dive into some steps to treat rosacea that are as enjoyable as they are effective!
1. Kick Off with Benign Skincare
Start your clients on a gentle, benign skincare routineāthink of it as a warm hug for their skin! Products with minimal active ingredients are the way to go. This helps calm the chaos and sets the stage for healing.
Once the skin starts feeling more at home, itās time to sprinkle in some stable active ingredients. Itās like introducing new flavors to a recipeājust a little at a time, so the skin doesnāt freak out!
2. Nourish from Within
Donāt forget to address those sebaceous secretions! Encourage your clients to add internal essential fatty acids to their routineā omega-3 and omega-6 are your best buddies here. Theyāll help balance oil production and keep the skin hydrated, making it feel happy and healthy.
3. LED: Light It Up!
Letās get glowing with LED therapy! Encourage your clients to embrace 2-3 sessions a week for at least three weeks. Itās like a spa day for their skināhelping to reduce inflammation and redness. Plus, who doesnāt love a little light therapy magic?
Level Up with Advanced Treatments
Once your clients are rocking their new routine, itās time to level up with some advanced treatments:
- Slow-Release Retinol: The secret weapon for smoother skin! Introduce it gradually to avoid irritationāthink of it as a gentle wake-up call for their complexion.
- Intense Pulsed Light (IPL) Treatments: The ultimate superhero for tackling redness! This treatment targets those sneaky blood vessels and leaves clients with a more even skin toneāwho wouldnāt want that?
Conclusion: The Path to Radiance
With a bit of patience and the right approach, you can guide your clients on their journey to calmer, clearer skin. By starting with gentle care, addressing internal health, and incorporating fun treatments like LED, youāre setting them up for success. As they progress, adding retinol and IPL can take their results to dazzling new heights.
So, letās put on our capes and make rosacea a thing of the past! Remember, every client is unique, so tailor your approach and watch them shine. Happy treating, skin warriors!
With love, Alanna Douglas Skin Freak Academy www.skinfreakacademy.com.au hello@skinfreakacademy.com
Made in Austria for Beauty Professionals in over 60 countries
RefectoCil is the worldwide leader in professional Lash & Brow Styling products. For more than 70 years, this safe and reliable range has been the preferred choice amongst lash and brow artists.
Customise and perfect unique lash and brow looks by utilising the full range of oxidative and hybrid colour, tinting accessories, lash lifting, brow lamination, styling and retail products.
For product and training enquiries, contact RefectoCil Australia directly on (02) 7200 8452 or sales@refectocil.com.au.
Hypochlorous Acid sprays are taking the industry by storm for the multiple benefits they offer over other disinfectants and pre-procedural cleansers.
Amidst the hype, how do you choose the best for your clinic? With the launch of the new and improved CLINIPREP+ā¢ from Dp Dermaceuticalsā¢, it seemed like perfect timing to dig a little bit deeper into this quietly powerful ingredient.
Keep reading to understand why clinics choose CLINIPREP+ Hypochlorous Acid spray over other disinfectants and pre-procedural cleansers.
Plus, how to make sure youāre providing your patients with ultimate in safety, comfort, and results.
Hypochlorous Acid (HOCI) is a weak acid that has long been known as an effective disinfecting chemistry. In fact, the human immune system uses the same hypochlorous chemistry to fight infection in our bodies. Unfortunately, in its natural state, itās also highly unstable, meaning it doesnāt retain its antimicrobial power. For a long time, Hypochlorous Acid couldnāt be used successfully in a commercially available product.
Introducing CLINIPREP+
Dp Dermaceuticals CLINIPREP+ is a stabilised Hypochlorous Acid spray skin cleanser that offers powerful protection against pathogens while being gentle on the skin.
The new and improved formula contains a unique, high-purity, stable version of Hypochlorous Acid with a pH level close to that of your patientās skin. Instead of lasting mere hours, it has a proven shelf life, fully retaining its antimicrobial ability. Despite its name suggesting otherwise, this unique form of Hypochlorous Acid is an incredibly gentle product and can be used on even sensitive skin. Having a stable pH level is essential in respecting the skinās natural balance. If the pH changes, it can cause irritation or dryness.
Itās not just the stable HOCI that makes CLINIPREP+ a superior choice. The new addition of Colloidal Silver in the improved CLINIPREP+ formula boosts the Hypochlorous Acid Sprayās benefits.
The Power of Silver Silver has been used for thousands of years and remains a preferred antimicrobial agent for many applications, including on surfaces, skin, and around the eyes.
Itās a favourable choice as it avoids the problems of toxic by-products, unwanted side effects or surface corrosion that may occur with traditional disinfectants such as chlorine, chlorhexidine or alcohol.
The fact that Colloidal Silver is a stand-alone preservative allows for a purity of formula. Phosphoric Acid is sometimes used to stabilise or preserve a HOCI formula. The addition of Colloidal Silver in the new and improved CLINIPREP+ formula means NO Phosphoric Acid is required.
How to Use CLINIPREP+
Letās look at some of the ways you can use this versatile product to protect and care for your patientās skin.
Dermapen Treatmentsā¢
Dp Dermaceuticals CLINIPREP+ is an ideal skin cleanser for any microneedling procedure. It quickly kills pathogens but doesnāt interfere with cell regrowth. It provides optimal conditions for rapid recovery, which is essential for successful microneedling results.
In the days following a procedure, patients should continue to apply CLINIPREP+ frequently to help protect the skin and achieve the best results.
An important part of microneedling safety is having a clinically clean procedural environment. It can be hard to find the right products that kill dangerous pathogens but donāt damage surfaces or equipment. CLINIPREP+ can be used safely on all surfaces, including the Dermapen 4ā¢ļø and Dp Dermaceuticals L.E.D.ā¢ļø
Perfect Toner for Acne
CLINIPREP+ is also suitable as an at-home antibacterial face cleanser/toner for those with problematic or acne-prone skin. Used in synergy with our Dp Dermaceuticals CLR FOAM CLEANSERā¢ļø and LOTION as part of a regular routine for acne, it can offer dramatic results.
The new and improved CLINIPREP+ comes in an ECO-friendly BOV Airless Continuous Spray Can. Not only does this further improve the stability of the product, but it also allows for effective and even coverage.
Achieve Clinical Hygiene with CLINIPREP+
With CLINIPREP+, you can feel confident knowing your patientās skin is protected from pathogens with a gentle formula that respects their skinās natural pH.
Talk to your distributor about the new and improved CLINIPREP+ today, or head to www.dermapenworld.com for more information.
Quickly kills bacteria, fungi, and viruses
Helps control acne when used as a toner Has added Colloidal Silver for increased efficiency
Provides optimal conditions for rapid skin recovery
Contains NO alcohol, fragrances or Phosphoric Acid
Comes in a continuous spray can for easy application
Offers a gentle, skin-compatible pH, suitable for sensitive skin
Use Dp Dermaceuticals CLINIPREP+ā¢ to:
ā¢ Prepare skin for procedures like microneedling or peels
ā¢ Sanitise your procedural environment, including your devices
ā¢ Help patients with acne, irritated or sensitised skin achieve calm, clear skin
Sanitise your patientās skin with a gentle formula that respects their skinās natural pH.
Contact your local distributor or scan the QR code to learn how to become an Authorised Treatment Provider
By James Vivian
I donāt know about you, but there is a weekend in August that occurs every year that I really get truly excited about.
What I once used to refer to as āThe Beauty Expo Weekendā I now refer to, to anyone who will listen, as our āindustryās weekend to shineā, and one of my favourite components of this weekend is the ABIAs.
Having been participating in the ABIAs since its inception 15 years ago, the ABIAs is always so much more to me that just a fabulous evening where you get to dress up and schmooze with your peers.
To me, preparation for the ABIAs happens months and months prior at the time where submissions for entering the awards opens. We generally know what categories we wish to submit entries for as we select these based on areas of specific focus within our business. If Iām honest, I have often looked towards specific ABIA categories, in particular the information required to answer the questions, to see where I am lacking and what I might need to focus on to be able to enter this category one day, but on a larger scale how I can do better in business. One example of this was when I went to enter the Clinic of the Year Award many years ago. I had to cease my submission at the question that asked about our Green Policy. āWhatās a Green Policy?ā I thought and why donāt we have one. It was this question that ignited my passion for sustainability and how we can support this cause within our business.
I consider being able to enter the ABIA awards a great honour and privilege, all narrowed down to 500 words per question. I am always so proud of sending off the submission after taking the time to collate a true and detailed appraisal of what weāve been up to the last 12-months and I celebrate this moment with anyone else as we press that āsendā button. To simply enter, itās already a win.
From here, we wait impatiently for the finalists to be announced and thatās when the real excitement/nerves set it. For me, I donāt enter not wanting to be a finalist. And of course, a win would be great but itās never expected or given.
With each year, its undeniable the calibre of submissions, finalists and also winners who are selected to receive a win. You can especially see this even before the ABIAs occur as their presence and great work is exhibited on their websites and social medias.
I personally adore listening to the speeches as you gain further insights into who is behind these unique businesses and you often get to see the blood, sweat and tears that goes into building an award-winning business (which we all know it takes, and then some).
A true highlight for me each year is watching the announcement of the Humanitarian Award. This year, I was blown away to hear about the incredible work that Humanitarian Award recipient, Karla McDiarmid, had been up to all these years ā all of which were totally unknown to me. When I saw Karla out the back after receiving her award, I (probably inappropriately) questioned Karla as to why she does not promote the selfless work that she does more. Karla replied modestly that she feels that sharing it publicly loses its impact. And I totally disagree! Case in point: after Karla received her award, Dr. Pugliese from Circadia donated $10,000 to further support Karlaās endeavours.
I believe we can all learn from and inspire one another, especially when it comes to philanthropy and the great work that our individual businesses are doing to give back to our communities and to our environments. Donāt be afraid to share a donation, or share an initiative that you and your businesses are passionate about and supporting. I believe as an industry we have a huge capacity to give back and to further our impact beyond healthy, glowing complexions.
This year, we were exceptionally fortunate to win three awards. All very meaningful in very different ways. For Team of the Year, I spoke briefly in our acceptance speech that we donāt have a great business, we have a great team. They set the bar for our success and they continue to raise it every day. For Director of the Year, this was extremely meaningful as I had applied for this award before and whilst unsuccessful, I am always laser-focused on directing our business in the most unique, happy and heathy standards for our team and clients, as well as providing a good example of the great work we can do as an industry. And finally, Clinic of the Year in our territory is a bloody incredible way to know that youāre on the right track.
Now I donāt know about you, but I always have a real come down post the ABIAs. The excitement, the anticipation and the pressure that goes into participating, whether taking home an award or not, leaves me a bit sad and depressed. Donāt know why. Always lots to consider and be mindful of. Lots of āwhat does this actually mean?ā and āam I really worthy?ā. But then this clears and youāre left with one thought: Iāve got a lot of work to do! The accolade is never lost on me. Itās an honour to enter, and even more so to win, but itās what you do with the award, I believe, that really matters.
There are so many exceptional businesses that do not participate in the ABIA awards. There are so many incredible businesses that enter and make it only so far. Winning awards isnāt everything. Being is business is and the impact weāre having on our clients lives and our communities that really matter.
@jamesvivian
By Elle Wilson
Does it ever feel like no matter how hard you work; your beauty business still isnāt where you want it to be? Whether youāre overwhelmed by back-to-back clients or struggling to fill your books without lowering your prices, I want you to knowāyouāre not alone. Trust me, Iāve been in your shoes. I started my own spa when I was twenty-one. That was nearly four decades ago, and I still remember the sleepless nights, the gnawing feeling in my belly, wondering if I was missing something, and if Iād ever get it right.
Burnout wasnāt something people talked about back then, but I knew the signs. I felt the pressure rising as I tried to keep everything together, believing it was my business that needed fixing when, in reality, it was me. When I didnāt listen fast enough, burnout caught up with me. It can sneak up on the best of us, and as Arianna Huffington, founder of the Huffington Post and Thrive Global, reminds us, burnout is now at epidemic levels, especially among women.
So, letās get strategic before burnout sets in, shall we? You donāt need to stay stuck in mental anguish, waking up with that knot in your stomach. The moment we embrace a strategy that serves both you and your business, everything begins to shift.
If youāre reading this, you probably fall into one of two categories: Youāre either overwhelmed, packed with too many clients, feeling like youāre running on fumes. Or maybe youāre under booked, wanting more clients but unwilling to discount your services because you know your worth. Either way, itās easy to start questioning yourself. And thatās when things get tricky.
Hereās what I need you to understand: your struggles do not define you. Whether youāre overbooked or under booked, the fact that youāre here, looking for answers, means youāre ready for a shiftāa pivot toward running your beauty business with more intention and control. Your situation is not a reflection of your talent or your worth. Instead, itās an opportunity for growth, a signal that itās time to work smarter, not harder.
The beauty industry is demanding; I know how much you care about giving your clients the best results possible. But without the right strategy, even the most talented professionals can find themselves struggling. You canāt pour from an empty cup. Itās time to care for yourself and your business in a way that allows you to thrive, not just survive.
So, what can you do?
If youāre overbooked and overwhelmed, it might seem like having a full calendar is the dream, but without a solid plan, it can quickly turn into a nightmare. Running from client to client without any breathing room will only lead you straight to burnout.
The solution? Plan with purpose. Consider implementing a waitlist. A waitlist not only gives you more control over your schedule, but it also sends a message to your clients: your time is valuable, and they are fortunate to have a spot with you. And if your demand is high, maybe itās time to raise your prices. Remember, youāre offering incredible valueādonāt be afraid to reflect that in your pricing.
part of something exclusive, theyāre more likely to stick aroundāand theyāll bring their friends.
If youāre under booked and need more clients, I see you too. Itās frustrating when youāre offering an impactful service, but the clients arenāt showing up. This is where strategy makes all the difference. First, audit your business. How smooth is your client experience from booking to followup? If there are any rough patches along the way, now is the time to smooth them out. Small tweaks in your operations can make a huge difference in how clients perceive your brand.
Next, instead of reacting with discounts, be proactive about building genuine relationships. A strong referral program can work wonders without devaluing your services. Give your existing clients an irresistible reason to bring in their friends and family, and youāll see your bookings increase without sacrificing your worth.
I know this might seem like a lot to take in, but hereās the beauty of it: everything is fixable. Accepting where your business is right now is empowering. It means that you have the power to make changes, to grow, and to thrive. You are not stuck. You are learning, growing, and adapting. Every small step forward is progress, and thatās what matters.
This isnāt about perfectionāitās about progress. Every challenge you face is an opportunity to learn, and every hurdle is a chance to grow stronger. The fact that youāre here, reading this, means youāre already taking action. Youāre already on the path to something better, and Iām right here to support you.
So, whatās your next step? Iād love to hear more about what youāre experiencing. Whatās been your biggest struggle lately? Letās figure it out together. I believe in you. Youāve got this.
With so much love and belief in your brilliance, Elle Wilson
Are you a Beauty Biz advocate: Join the Beauty Business Mentor Mastermind 30 Day Free Business Coaching Scholarship. For All Beauty Professionals Looking to Have Their Most Profitable Year Ever.
Letās Hear it
By Will Fennell
Looking back on my 30-year menās grooming industry journey, itās incredible to see how much the landscape has evolved. When I was in beauty school, the concept of men using tinted eye creams or advanced skin care products was virtually nonexistent. The menās grooming industry was in its infancy, with limited advancements even in razors.
Today, men can openly and proudly care for their appearance without shame. This empowerment is a testament to our progress and should instil a sense of pride and confidence in a manās grooming choices, reinforcing the positive evolution of the industry.
The grooming industry is thrilling and engaging, with many new products and treatments constantly targeting men. Research indicates that the next big focus for men in grooming is anti-aging treatments and prescription home care, a far cry from the days when beard care and barbershops were the norm. This evolution is not just significant; itās thrilling and should make you feel excited and engaged as a skin therapist, ready to embrace the future of menās grooming and what that can do for our businesses.
For many men, getting a facial treatment is nothing new. My 30-year-old salon business has been built on providing facials for men. But if youāre new to the idea or want to introduce treatments for men, a great option is offering a HydraFacial. A HydraFacial is a medical-grade resurfacing treatment that cleans out pores and hydrates the skin using a pen-like device flushed with water, like the original Microdermabrasion treatment. The benefits of a HydraFacial include cleansing clogged pores, making it an excellent choice for menās skincare. Men love the idea of cleaning their skin. Add some LED light, and you have ticked off every manās Star Wars fantasy.
The most important part of encouraging men to visit a clinic is offering specialised treatment. Not all men need to see āmenā attached to a treatment name, but many will. If you want ideas for names, go for āAntiAge for Menā or a treatment called āThe Big Clean for Men.ā These two skin steps are what men love most.
Itās essential to educate the male client that professional treatments alone will not transform their skin. They will need to participate in a consistent skincare routine at home. Explain to them that itās a lot like going to the gym. Only seeing your trainer once a month and not exercising the rest of the time will not give results. Skincare routines need to be consistent and effective.
Skincare for men should not be complicated, but it should be specific regarding anti-aging. Iām not referring to basic cleansers and moisturisers that have been around for years, nor am I talking about outdated versions of ingredients that donāt work effectively. Instead, prescribe products with peptides for the best anti-aging results. Men understand peptides, and many will use them pre- and post-gym. Explain that wrinkle-fighting peptides help build collagen as they do muscle. This will work a treatāI promise!
Men might need a little handholding regarding skincare and salon treatments, but I assure you that male clients are loyal and will not leave you for the next best thing they see on Instagram. This loyalty will testify to their trust in your expertise and the value they see in your services.
Will Fennell is an international trainer for BIODROGA biodroga.com.au willandpeta.com.au @biodroga.truebeauty
By Michael Q. Pugliese, CEO, Circadia
In an industry driven by both scientific advancement and consumer demand for results, the future of skincare lies in the delicate balance between natureās best remedies and cutting-edge technology. The goal for skincare professionals is not simply to choose between synthetic or natural ingredients but rather to understand how the two can work together to create effective and sustainable formulations.
In this article, weāll explore how modern skincare science combines the best of nature with innovative technology, focusing on three categories of ingredients that have revolutionised the industry: plant stem cells, peptides, and botanical compounds.
Plant stem cells have become a valuable asset in skincare due to their regenerative properties. These stem cells are sourced from plants known for their resilience in harsh environments, such as edelweiss, gardenia, and lilac. What makes plant stem cells so intriguing is their ability to protect and rejuvenate the skin, harnessing the exact mechanisms plants use to thrive in adverse conditions.
For example, lilac stem cells contain verbascoside, which provides anti-inflammatory, anti-acne, and antifungal benefits. Unlike traditional farming methods that deplete natural resources, modern technology allows for the sustainable extraction of these compounds from a single plant leaf, and replicating their
properties, ensuring minimal environmental impact. Even beyond the eco-friendly angle, the real advantage lies in the potential for these active ingredients to improve skin health at a cellular level, promoting regeneration and protecting against damage.
Peptides: Natureās Blueprint for Skin Rejuvenation
Peptides, often synthesised in labs to mimic natural proteins, play a crucial role in skincare due to their ability to communicate with skin cells. By acting as messengers, peptides can stimulate collagen production, reduce the appearance of fine lines, and support skin elasticity. Though many peptides are lab-created for precision, naturally derived peptides also exist, offering benefits without compromising efficacy.
For instance, Myoxinol, a peptide found in hibiscus esculentus (okra) extract, relaxes facial muscles and reduces oxidative stress, leading to smoother skin. Unlike traditional wrinklereducing treatments, Myoxinolās effects are temporary and reversible, providing a naturallooking, long-lasting anti-ageing result without permanent alteration. This demonstrates how science can enhance natureās tools, offering both safety and performance without necessarily leaning entirely on āgreenā or āsyntheticā labels.
Botanical Compounds: Age-Old Remedies Backed by Science
Botanical extracts have been used in skincare for centuries, but modern science is now revealing the mechanisms behind their effectiveness. One such ingredient is Asiatic acid, derived from Centella Asiatica, commonly known as Gotu Kola. This compound has been widely studied for its ability to boost collagen production and inhibit collagenase, an enzyme that breaks down collagen in the skin.
Asiatic acidās dual actionāpromoting collagen synthesis while protecting against its degradationāmakes it an essential tool in fighting visible signs of ageing. While its origins are rooted in nature, the scientific validation behind its efficacy gives skincare professionals the confidence to incorporate it into treatment regimens. The result is a formula that combines natureās wisdom with scientific rigour, allowing consumers to benefit from both.
Navigating the Future: Beyond āGreenā vs. āSyntheticā
The future of skincare is not about choosing sides between ānaturalā and āsyntheticā but about understanding how both can be combined for optimal results. Science allows us to refine natureās best elementsāwhether itās a botanical extract, a plant stem cell, or a peptideāand refine them for greater efficacy, stability, and safety. In doing so, we create products that honour the power of natural ingredients while leveraging the precision of modern science to deliver real, measurable benefits for the skin.
For skincare professionals, the goal is to offer treatments and products that address their clientās needs and align with their desire for results-driven solutions. This balanceāwhere nature and technology coexistādefines the future of skincare. The industry must continue evolving to meet the demands of consumers who seek innovation without sacrificing the integrity of the ingredients.
Ultimately, by bridging nature and science, we can deliver skincare that is not only effective but also thoughtful, sustainable, and forward-thinking. As research advances, the combination of natureās best assets and scientific innovation will set the stage for even more significant breakthroughs in skincare. This approach ensures that we are not constrained by labels like āgreenā or āsyntheticā but instead empowered by the best of both worlds to provide truly transformative skincare solutions.
By Nicola Le Lievre
With over 25 years in the beauty industry and the proud owner of an international multi-award-winning salon, I have personally experienced the transformative benefits that entering business awards can bring to your business.
I now specialise in writing awards submissions for the beauty industry, combined with business consulting to help identify previously missed opportunities. This ensures that your next entry stands out to the judges, giving you the best chance of becoming a finalist.
Entering awards can offer numerous advantages for beauty salons and teams. Firstly, it is a platform to showcase and reflect on what you are doing well and celebrate hard work and innovations.
Being nominated for an award recognises your current achievements. Itās a source of inspiration and hope for the future, a reminder of the possibilities ahead.
Participating in awards is not just about showcasing your work; itās about connecting with a larger community. It opens doors to valuable networking opportunities, allowing salon owners and professionals to connect with peers, industry leaders, and potential clients. This networking can lead to collaborations, partnerships, and increased visibility within the beauty community, fostering a sense of connection and hope for the future.
Moreover, winning an award is not just a recognition; itās a powerful marketing tool. The recognition can be used in promotional materials, social media, and the salonās website, creating a positive image that attracts clients. This marketing power can give you confidence in your businessās potential and reassure your clients of your credibility, instilling a sense of trust and reassurance.
Participation in awards builds a culture of continuous improvement. Preparing for and entering awards encourages salons to reflect on their practices, identify areas for enhancement, and implement positive changes. This commitment to excellence can contribute to long-term success and sustainability in a competitive industry, helping salon owners and professionals to maintain their competitive edge.
Awards can motivate and boost the morale of salon staff. Recognition for their hard work and dedication can increase job satisfaction, loyalty, and a sense of pride among team members. This positive atmosphere can translate into better customer service, enhancing the salonās reputation.
Research and Choose the Right Awards: Before diving in, research various beauty and business awards in Australia and Internationally. Consider the criteria, categories, and judging processes to find those most aligned with your salonās strengths. Choose awards focusing on customer service, innovation, or sustainability, depending on your salonās unique selling points. The first awards platform I recommend is the ABIA as a stepping stone into the awards world.
Prepare a Compelling Submission: Present a submission highlighting your salonās achievements, uniqueness, and commitment to excellence. Clearly articulate how your salon stands out in the industry, backed by evidence such as client testimonials, business growth statistics, or successful marketing campaigns. Make sure to follow the submission guidelines closely.
Engage Your Team: Involving your team is crucial. Seek their input on what makes the salon unique and encourage them to share their experiences. This collaborative approach enhances the submission and fosters a sense of shared achievement. Team engagement is often a critical factor in the success of award entries.
Utilise the Recognition: Whether you win or receive a nomination, leverage the recognition. Update your salonās marketing materials, website, and social media profiles to showcase the award. Communicate the achievement to your clients and community, emphasising its value to your services. This can attract new clients and reinforce loyalty among existing ones.
Attend Award Events and Network: If possible, attend award ceremonies and industry events. This provides an opportunity to network with other salon owners and industry professionals. Building relationships in the beauty community can open doors for collaborations, partnerships, and recognition.
entering awards can be a game-changer for yourself and your business, offering benefits ranging from increased credibility and visibility to enhanced team morale. By following these tips, salons can navigate the award process effectively and position themselves for success in a competitive industry.
Success begins at the end of your comfort zone. Making the conscious decision to enter an award is an excellent step for your business; becoming a finalist is a giant leap, and winning is fantastic. All the best on your journey.
Group Coaching Register for more information on my upcoming 4-week group course in January 2025. As a qualified NLP practitioner, I can also support you by breaking down any limiting beliefs and feelings of imposter syndrome that may have prevented you from entering awards programs.
Whether youāre new to the awards process or experienced and need tweaking, register for a free 30-minute discovery call via my website. Together, we can work on what best suits you and your business.
www.nicolalelievre.com
By Dani Boerma
In todayās fast paced society, the role of a mother has expanded significantly. Many mothers are balancing the demands of their careers with the responsibilities of raising children and some with older children are often caring for elderly parents and Grandchildren. This dual role can lead to a profound sense of family guilt, a feeling that I have experienced and have recognised is common and deeply personal.
Understanding Family Guilt
Family guilt often arises when working mothers feel they are not meeting the expectations of their family, themselves, or society. The pressure to excel at work while also being present for their loved ones can create a tug of war between professional ambitions and family responsibilities. This internal conflict can lead to feelings of inadequacy, anxiety, and stress.
The Sources of Family Guilt
Society Expectations
Society often perpetuates the stereotype of the āperfect motherā who is always available for her children and extended family. This unrealistic ideal can make working mothers feel like they are failing if they cannot meet these standards.
Time Constraints
Working mothers often struggle to find time for both their jobs and family life not to mention time for themselves. The limited time spent with family can lead to guilt, especially when they miss important milestones or events.
Career Pressures
In many workplaces, there is an unspoken expectation to prioritise work commitments, which can conflict with family time. Mothers may feel they are letting their employers down if they leave early for a childās event or take time off for other family needs.
Self-Expectations
Many mothers hold themselves to high standards, feeling that they must excel in all aspects of their lives. This self-imposed pressure can exacerbate feelings of guilt when they perceive they are falling short.
The Impact of Family Guilt
This guilt can have various negative effects on both mental health and family dynamics.
Mental Health
Prolonged feelings of guilt can lead to anxiety, depression, and burnout. Working mothers may find it challenging to enjoy their time at work or at home due to the constant worry about whether they are doing enough.
Family Relationships
Guilt can strain relationships within the family. Children may sense their motherās emotional turmoil, affecting their sense of security. Additionally, the partner may feel the strain of balancing responsibilities, leading to tension and resentment.
Strategies to Alleviate Family Guilt
While family guilt can be overwhelming, I have found strategies that working mothers can adopt to alleviate these negative feelings.
Set Realistic Expectations: Recognising that perfection is unattainable can help us set more achievable goals for ourselves. Understanding that itās okay to not do everything perfectly can reduce guilt, just do the best you can.
Prioritise Quality Time: Focus on the quality of time spent with children rather than the quantity. Engaging in meaningful activities, even if brief, can create strong bonds and reduce feelings of guilt.
Communicate Openly: Sharing feelings of guilt with your partner or your support network can provide relief. Open communication can lead to shared understanding and awareness within the family.
Practice Self-Compassion: Being kind to oneself is crucial. Acknowledging that many mothers, and daughters of elderly parents face similar challenges can help normalise the experience of guilt.
Seek Professional Support: If feelings of guilt become overwhelming, seeking help from a therapist or counsellor can provide valuable coping strategies and emotional support. This has helped me navigate my own journey with raising my family and now caring for my mother with dementia. Just understand that family guilt is a common experience for working mothers, stemming from society pressures, personal expectations, and the challenges of balancing work and family life. By acknowledging these feelings and employing strategies to manage them, mothers can cultivate a healthier relationship with both their work and family. Ultimately, it is essential to remember that being a working mother is a continuous journey, filled with both challenges and rewards. Embracing this journey with compassion and understanding of yourself can lead to a more fulfilling and balanced life.
If your seeking support drop me an email dani@totalcoachingacademy.com
Louise May, Editor-in-Chief, mocha group.
By Tamara Reid
The demand from clients for personalised skin solutions is higher than ever. You only have to attend one industry conference of late to see itās the hot topic on everyoneās lips.
While the trend of skin is currently at its peak, the business model that truly elevates beauty and skincare businesses isnāt just offering cutting-edge treatments and the latest technology, itās moving toward memberships.
This approach not only benefits clients by providing customised treatment plans but also supports businesses by fostering longterm relationships and steady revenue streams. So, why are memberships the way forward, and how can beauty businesses effectively implement them? Letās explore.
Memberships in the beauty and skincare industry are not just another marketing gimmick; they represent a holistic and personalised approach to client care. A well-structured membership offers:
- Personal Treatment Plans: Each clientās skin goals are unique. Memberships are about creating a bespoke treatment plan tailored to individual needs, whether thatās clearing acne, enhancing skin hydration, or working towards an anti-ageing goal.
- Flexible Durations: These plans typically range from 6 to 12 months (but can be as little as 3), ensuring clients commit to a consistent regimen that yields visible, long-lasting results. Additionally, memberships allow for flexible payment preferences, making premium treatments accessible to a wider audience.
- Regular Client Visits: Memberships are designed to evolve as clientsā needs change. A clientās skin requirements can shift with the seasons, lifestyle changes, or even stress levels. With a membership, the relationship between the client and the therapist becomes dynamic, allowing for ongoing reassessment and adjustment of treatments.
Itās essential to differentiate memberships from other forms of client incentives to maintain their value:
- Not Concessions: Memberships are not ābuy 10, get one freeā schemes. While those can drive short-term sales, they donāt cultivate the long-term, personalised client-therapist relationship that memberships do.
- Not Credits: Unlike prepaid credit systems where clients deposit a certain amount and redeem it whenever they wish, memberships provide a structured plan with regular treatments, ensuring consistency in care and results.
- Not Packages: Memberships differ from bundled services offered in a single appointment or over a short series. Instead, they map out a long-term, treatment plan which is spread across several months, focusing on progressive improvement.
Clients too love memberships, because itās not something foreign youāre introducing to them. They already know how memberships work in different businesses (like gyms for example) so the concept is easy to understand. When a goal-focused membership is complete, you can shift them onto maintenance membership to ensure they continue their results and return regularly. This could be a month-to-month program that keeps them committed but introduces more flexibility. Hereās how you can talk about membership benefits to your clients:
VIP Access: With memberships, clients feel like they belong to an exclusive club. They may receive VIP treatment, including priority booking, exclusive perks, and priority access to new services or products. This level of care goes beyond typical appointments, making clients feel valued and special.
Result-Driven Approach: Memberships offer a clear path to achieving skin goals. Through regular, consistent treatments, clients can visibly track their progress, experiencing the transformation of their skin over time. This result-driven approach boosts client satisfaction and loyalty, as they can see the value they are receiving.
Convenience: Clients lead busy lives, and memberships take the guesswork out of maintaining their visits. With regular treatments prescheduled, thereās no need to make repetitive decisions about when to book the next appointment. This seamless integration into their lifestyle makes self-care a priority without adding to decision fatigue.
Indulgence: With a membership, clients can indulge in guilt-free selfcare. Knowing that they have already committed to prioritising themselves removes any hesitation about spending time or money on treatments. Itās a monthly reminder to put themselves first.
Budget-Friendly: Some skin services can be a significant expense, but memberships break these costs into manageable, predictable payments. This approach not only makes premium treatments more accessible but also aligns with the budgeting habits of many clients. They can enjoy top-tier services without the financial strain of paying large sums up front.
Introducing Memberships: Making Your Next Client Your Next Member
The key to converting clients into members lies in your consultation conversations, not the launch of the program. Hereās a step-by-step guide to introducing memberships effectively:
1. Assess Client Goals: During the initial consultation, discuss the clientās skin concerns. Listen carefully to understand what they hope to achieve and when.
2. Create a Treatment Plan: Based on the clientās goals, develop a tailored treatment sequence. This could include monthly facials, targeted skin therapies, or other relevant services.
3. Offer Membership as a solution: Present the membership as a simple way to access the plan. Highlight the convenience, flexibility, and perks that come with the membership.
4. Highlight the Benefits and Value: Emphasise the added value theyāll receive, such as priority booking, exclusive discounts, and special treatments.
For example, you might say, āTo achieve your goals, we recommend you come in once a month over the next 6 months for the following treatments. With a membership, you can access these treatments for just $50 per week, along with [XYZ] benefits.ā
Hereās an example of what a 12-Month Membership might look like:
- 12 Custom Skin Treatments
- 6 LED Light Therapy Treatments
- Preferential Booking
- 5% Discount on Retail Products
- Free Birthday Treatment
Cost: $3,000 or $57.69 per week
This structure offers clients a clear and affordable path to their skin goals, while allowing your business to build a dedicated client base and a steady income stream.
To ensure your memberships are well-received and successful, avoid these common mistakes:
- Launch Events: Instead of a grand reveal, introduce memberships organically during client consultations. This personalised approach makes memberships feel more tailored and exclusive.
- Using Template Memberships or Packages: Clients want unique solutions, not one-size-fits-all offers. Avoid pre-set packages and focus on customising memberships based on individual client goals.
- Advertising Memberships on Your Website: Keep the membership offer exclusive. Introduce it only during in-person consultations to enhance its perceived value.
- Having Too Many Options: Offering too many membership choices can overwhelm clients and dilute the exclusivity. Start with one or two options that align with your client baseās needs.
- Relying on Discounting: Memberships should not be about giving away discounts, for the sake of it. Focus instead on the overall value of the membership experience highlighting it as your VIP client experience.
The current economic climate has changed client spending habits. Recent statistics highlight the need for budget-friendly options in the beauty industry: (Source: aglow consumer survey, June 2024 interviewing 1,010 Australian women aged 18-60*)
- 87% of clients already budget for beauty treatments.
- 63% have reduced their frequency of beauty services due to rising costs, indicating a desire for more accessible solutions.
- 65% are likely or extremely likely to commit to regular treatments if offered a membership plan with perks and flexible payments.
- 89% would consider purchasing additional products or services if their main treatment was prepaid through a membership.
These numbers underscore a shift in client preferences towards structured, value-driven spending. Memberships cater perfectly to this demand by offering a predictable, flexible way for clients to maintain their skin routines.
Creating and managing memberships can seem daunting, but thatās where solutions like aglow come in. Designed specifically for beauty and skincare businesses, aglow streamlines the membership process, allowing you to customise treatment plans, set up flexible payment options, and offer exclusive perks effortlessly. Itās the all-in-one platform that helps you focus on what you do best: delivering exceptional care to your clients.
The beauty and skin industry is shifting towards a model that provides personalised, ongoing client relationships. Memberships are not just a trend; they are a strategic business move that meets clientsā desires for VIP treatment, convenience, and value. By introducing memberships tailored to each clientās unique goals, beauty businesses can attract loyal clients, secure steady revenue, and elevate their overall service offering.
Tamara Reid,
Hair & Beauty Brand Consultant, Inside Industry www.insideindustry.co
By Rebecca Miller
Have you ever considered that the key to unlocking your clinicās growth lies in making sales all day every day? Itās not about working harder; itās about working smarter.
Are you seeing the endless opportunities in your business, or are clients slipping through the cracks? Imagine dedicating just one focused hour each day to activities that consistently drive revenue.
Welcome to āThe Magic Hourāāa powerful strategy designed to keep sales flowing continuously and ensure your business thrives. The power is in the FOLLOW UP. Remember we get to serve by selling. We donāt want to sit back and wait for clients to book.
The Magic Hour is a daily practice where salon and clinic owners, like you, dedicate one hour solely to revenuegenerating activities. Itās a time to step away from the operational grind and put on your entrepreneurial hat.
This strategy is rooted in the 80/20 rule: 80% of your time, effort, and energy should be devoted to activities that generate revenue, while only 20% is spent on other tasks. By prioritising revenue-generating activities, beauty and skin businesses can thrive. Remember, without effective marketing, there are no sales; without sales, thereās no cash flow; and without cash flow, your business suffocates.
Are You Seeing All the Opportunities?
In your business, there are numerous opportunities waiting to be harnessed. The Magic Hour helps you identify and by segregating your client lists into key categories to maximise your sales efforts and client connection and experience. Yes, having offers to go for all these categories, and no this is not about discounting but having compelling offers especially for the people sitting on the fence watching you. We want to move them off the fence and into your world (Clinic)
ā Attract New Clients: Build a list of prospective clients through lead magnets, social media engagement, and collaborations.
ā Re-Engage Lost Clients: Reach out to clients who have drifted away with personalised offers and targeted communications.
ā Clients Not Rebooking: Track clients who havenāt scheduled their next appointment and create strategies to encourage their return.
ā New Social Media Followers: Welcome and engage with your growing audience by providing valuable content and a new client offering.
ā Clients Who Cancel: Use follow-up communications to understand their reasons feedback is fertiliser plus an opportunity to offer incentives for them to return.
ā VIP Clients: Nurture your loyal clientele with exclusive offers and personalised attention. VIP lists are the gold in clinic business. We can do exclusive offers, and they are always ready to buy. These clients are your raving fans. One of my clients Jen used the VIP strategy to launch a new machine and got 12 booking straight away from email with a deposit paid on the spot so $2400 cash collected and 12 booking $1000 each less deposit.
ā Newsletter Sign-ups and Lead Magnet Downloads: Follow up with these leads, with an exclusive offer so they can experience what you have to offer.
With The Magic Hour, you have a structured strategy for each of these opportunities, ensuring that every potential revenue source is maximised.
To fully leverage The Magic Hour, itās essential to create an ecosystem that attracts, nurtures, and retains clients:
Attract New Clients: Engage potential clients through lead magnets, social media, and collaborations. A simple welcome message or personalized email can make new clients feel valued. Sell by chat strategies are the best. My clients are nailing this for NEW client attraction sharing case studies and building real connections with potential clients.
Nurture Existing Clients: Regularly engage with current clients with regular follow ups, quality content and personalised offers. Show them they are part of a thriving community. Clients leave a business for one of two reasons RESULTS or RELATIONSHIP deliver these and your clients will be raving fans. The consultation is your powerful mechanism but remember your clients are not buying your products and services they are buying the transformation, the feeling your product and services gives them.
Re-Engage Lost Clients: Donāt let lost clients stay lost. Utilize tools like a Client Engagement Tracker to keep tabs on clients who havenāt rebooked and reach out with targeted offers to win them back. This is a huge lost opportunity I see in my clinics. We donāt just follow up once we follow up around 4 times. Lost clients should be a low number if itās not you need to find out why clients are not returning. Remember RESULTS and RELATIONSHIPā¦
To maximise your hour, consider these activities:
ā Connect with New Clients: Engage with those who subscribe to your email list or download your lead magnet. Send personalised messages and connect on social media.
ā Share High-Value Content: Promote new offers through live sessions on social media and create newsletters that provide value.
ā Collaborate with Other Businesses: Partner to grow your list and crosspromote services.
ā Offer Incentives: Create product bundles, VIP groups, and special promotions to increase spending from existing clients.
ā Educate Your Team: Empower your team to elevate the client experience especially during consultations, treatment and follow-ups process.
The beauty of The Magic Hour is that once you master this flow, you can train your team to take on these tasks, creating a culture of proactive selling and engagement.
The key to The Magic Hour is consistency. By committing to just one hour each day focused on profit-accelerating activities, you create a predictable system for generating revenue. This approach allows you to measure progress, adjust strategies, and ultimately create a more profitable business.
As a salon or clinic owner, itās easy to get caught up in daily operations. However, to grow your business, you must prioritize time to work on it, not just in it. With The Magic Hour, youāre setting your business up for rapid growth, marked by consistency, predictability, and profitability.
Dedicate that one hour each day to activities that truly matter and see the difference it makes in your bottom line. Get ready to empower your team, engage your clients, and drive sales like never before.
@therealrebeccamiller
By Robyn McAlpine @expert_skin_therapist
Every time I post content about my salon team, my inbox blows up with therapists wishing they had the kind of workplace environment I offer and bosses wishing they had the kind of team I have. But what you see didnāt just happen. Just like yours, my workplace is still just a business, and a job where effort and input is required. Yes, we have great training, but my team are also required to use that training where it counts (in the treatment room). But it hasnāt always been this way.
Itās taken time, challenges, mistakes, consistency to get here, where training is an ingrained part of our salon. BUT the thing I had to master was āhow to get my team to use the training in the treatment roomā because for a long time I was training, but the needle wasnāt moving. At this point, giving up seemed smart, training investment costs aināt no joke.
Instead, I had to figure out the missing puzzle piece. TEAMWORK (and Iām not talking trust falls and corporate bonding!)
It begins with realising you, the business owner are not a separate entity to your team. And therapists, you arenāt a separate entity to your boss. You both need to peddle in the same direction.
If youāre a therapist feeling disconnected OR youāre the boss feeling disillusioned, read on, Aunty Robyn ātough loveā is incoming as we bring it together to create the workplace of your skin education dreams!
But hereās the deal, if youāre a therapist wanting an amazing workplace training, show this to your boss. If youāre a boss who wants a high performing, training hungry team, show this to your team!
Letās go!
You canāt have a thriving salon without career passionate therapistās.
You canāt have a thriving team without a boss committed to great training.
So, who goes first?
Itās the old chicken and egg scenario. A team effort.
I often see one trying without the other. Bosses trying to create amazing training, with a team who arent on board, or donāt implement those lessons in the treatment room. Hello loss of income, stressed boss. Goodbye any training efforts.
Then thereās team, busting to learn, paired with bosses with empty tanks whoāve lost their spark because, see scenario one.
So, who goes first?
It takes two to tango baby! Weāre diving into this, together!
Every boss wants a thriving business. Every therapist wants a thriving workplace but itās very hard to have one without the other. They exist in unison.
So, to sprinkle some salon culture love into your day, and give you some practical ways to make that happen, Iām sitting you both down on the couch for a tough love talk!
This oneās for the bosses:
1: Invest in training your team!
This doesnāt always look like flying in experts or sending your team to every course under the sun. Thatās fun, but the biggest training investment is the non-negotiable training time. Block it out, stick to it! We block the entire team for 90 minutes once a week. Is it costly to the business? Absolutely!
Do we miss out on bookings in that time? We sure do!
For my team thatās the equivalent of over 235 hours of scheduled training each year.
BUT missing those 4 or so facials each week means my small (tiny) team retails over half a million dollars in skin care every year and each therapist maintains an 80% rebooking average, on a bad week.
How? Because our training focuses on how those training sessions are activated with every single client interaction. Teach the theory, but show them HOW to turn that theory into practical, useful skills with clients.
2: Donāt underestimate your own teaching skills!
Yes, you can bring in experts or outsource training, BUT that gets expensive. Youāve got what it takes to teach your team. (It might be a bit clunky at first. Practice makes perfect.)
In-house training doesnāt have to be constantly new and innovative. Itās about perfecting in-house procedures, refreshing hands on skills, revising your unique customer journey, the list goes on! THIS is the kind of training that will have the biggest impact in your business! Imagine if everyone on the team knew your salons customer journey and took every client on that journey. Powerful stuff, right?
3. Donāt let a bad hangover ruin the bright shiny future.
As business owners, weāve all experienced the emotional hangover from pouring our heart and soul into the salon, only to have it handed back to us chewed up and spat out with little bits of spit mixed into it. Weāve all had seasons where it feels like a whole lot of give and not a lot of take. But just because thatās been an experience in the past, it isnāt the blueprint for the future.
If youāve not seen the returns on past investments, itās time to do it again, but this time, do it different.
This time build a culture of learning into your salon. It will take time and effort, but itās not all on you, your team are going to meet you halfway!
And hereās where they come in! (Bosses, hand this bit to your team!)
Ok, if youāre a team member reading thisā¦ hereās where itās up to you!
1: The dream career is yours to create!
Want to be the most amazing skin therapist on the planet? Want to be the best brow wrangler this side of the globe?
Want to āwax on, wax offā like itās nobodyās business?
ALL if that is in YOUR control!
Being the best isnāt about being handed the best. You can go to the best school, the best courses, the best seminars with the industryās best. BUT unless you knuckle down, grow and learn from each training session, youāre never going to have the career of your dreams. Ouch. I know, I told you this was going to be tough love!
A fancy title or qualification doesnāt automatically make you an amazing therapist. But having a thirst for learning, a willingness to be a beginner and a tenacity for learning as you go, trying and then trying againā¦ THAT is what will get you there!
Pair that with a boss invested in your growth, and hey presto! Career made!
2: Learning is great, but only if you use it!!
Nothing beats that post training glow. But leaving all that knowledge in the room benefits no-one, especially your clients.
Turning each lesson into action in the treatment room is your end of the deal
If training focuses on the salons customer journey, the roadmap that gets the results, itās on you to map it out for each client, book those appointments and keep your clients inspired.
If training is on brushing up hands on techniques, helping you create a stellar client experience, itās on you to master and implement them in every treatment.
Not more watching the training, then going back to old habits!
With every training, look for the key things you can tweak in your own process so that you can grow and become and even more amazing therapist.
3: No more passive learning.
Nothing shuts down your in-house training quicker than treating training like a stab in the eye. You want training, your boss is giving it a fair crack, letās not f*** it up now! (Weāre in this together ok!?)
Sitting in the room doesnāt equal learning. Get amongst it, take notes, ask questions, share your experiences. Learning is a full participation sport! Sure, you might feel awkward seeing your boss stand up the front teaching but trust me, sheās feeling as out of her depth as you are. Youāre both trying this new thing called team training, donāt snuff out the flame before it turns into a wildfire!
Are you both willing to have a crack at this? Trust me, itās not going to be perfect from the get-go!
Bosses will stuff up, training will be clunky, and your team might not quite get the hang of turning those lessons into results, for a little while. Like anything new, itās going to take a hot minute finding your groove (and to see the results)
BUT if you both approach this with a little bit of humility, a sense of humour and a shared end goal to grow and learn, youāll find together youāll create a workplace that floats your boat, ticks all your boxes and the results come rolling in!
If you give this a try as a team, Iād love to hear how itās going. If you need a little guidance, perhaps a few training ideas or a gentle nudge in the right direction, you know where to find me @expert_skin_therapist
robyn@skintifix.com www.skintifix.com
By Faye Murray
As managers and leaders, you set out each day to do a good job. You want success for your business and you recognise that as the leader and the person who makes the decisions you have to get it right.
One of the key management mistakes that I would like to address first is thinking you are perfect. From time to time, you are going to exercise poor judgment that will not reflect well on you and your business. That is a fact. However, the biggest mistake is not being strong enough to admit you have made a mistake and learn from it.
What are the most common management mistakes I see in our industry?
These mistakes are so common that they often go unnoticed. They happen frequently for many reasons and they can become a habit so easily. Remember that a habit can easily become the benchmark because āthat is what I always doā.
Be honest and see how many you can cross off this list as not being one of your management mistakes:
ā¢ Talking down to team members
ā¢ Putting paperwork before people
ā¢ Getting annoyed too quickly
ā¢ Making excuses
ā¢ Poor organisation
ā¢ Being late
ā¢ Lack of encouragement and support
ā¢ Failure to change
Letās look at each one and turn the potential negative mistakes into management strengths.
Talking down to team members
Unfortunately, I do see this on occasion and it is a crazy thing to do because it just does not produce a positive response. I canāt accept that being busy or stressed as a manager is a reason or excuse for this. You must lose this from your management style, but first you have to be big enough to acknowledge that this is a mistake you make. The acknowledgement will go a long way to helping you get this right.
Putting paper work before people
āI donāt have time to speak to you today, I am snowed under with business and paperworkā Your team is your most valuable asset and you must always set time aside to communicate with them, especially if they request it. No relationship will be a good one without regular two-way talk. I suggest to coaching clients that they set aside time for a coffee and chat with team members on a regular basis. This is quality time and they will value it.
Getting annoyed too quickly
A short fuse that blows constantly is a sure way to create a work environment that no one wants to be part of. This creates fear and uncertainty and you will most definitely find that if this is one of your traits that you will have a high turnover team. No one will stay around to be shouted at or hope that the boss will be in a good mood.
There is a great saying: āIf you have to make an excuse you have already made a mistake. āI started off this article by saying that no one is perfect. When you make a mistake acknowledge it, admit it and then fix it. Donāt ever compound the mistake by trying to cover it up. When your team find out (and they will) their respect for you is destroyed.
I can tell when someone is not a good manager when it comes to organisational skills. The signs stand out. They are all over the place. They donāt follow up and they forget important things. When you ask how are you, āFrantically busyā is usually their response. Creating a prioritised āto do listā to start the day every day is a great idea. By putting down the important things that must be achieved and referring to that list, you will at least have a plan. Most managers who are poor with organisation are also usually poor at delegation.
This tends to link with poor organisation. Constantly being late is just plain rude and shows a lack of regard and respect for others. Everyone
from time to time, often through no fault of their own, is late. That is when you must apologise to the person you have inconvenienced. If you recognise that being late is a habit you have formed, an interesting exercise would be to ask some people who would be honest with you. āI know I am always late; how does this make you feel?ā You might be surprised at the answers.
How can you expect to build a fun, loyal team without this? This is one of the exciting things about being a manager. There are so many ways to do this. A well-run salon will have in place a productivity-based goal system that is linked to an incentive scheme. In addition, there are everyday things that you can do to encourage and support. The little things make a big difference.
āWeāve always done it that wayā. How boring is that? We are part of one of the most exciting industries that is constantly changing so you should be offering new and exciting things in your salon. When you do have something new, make a big noise about it. Sell it to your team with your enthusiasm. Sell it to your clients with your enthusiasm. New and different are exciting. When was the last time you did something for the first time? It should be almost every day.
This article was written by Faye Murray from Your Coach. For more information about business coaching and the Zoom training sessions Faye offers contact: 0409 342 653 faye@yourcoach.net.au & www.yourcoach. net.au
By Jay Chapman
Why do some salons and clinics become profit-turning gold mines while others struggle along at an average pace? As a salon owner, itās tempting to attribute your profit levels to circumstances beyond your control: the current economy, your less-than-motivated team, or the new salon thatās opened up adding to your competition, interest rate rising etc etc!
Letās delve into the HOW and WHY you can change your business up from average to a profit machine
Realise that you have more power than you think!
Who does it all come back to? The answer is simple. Yes, itās youāthe salon owner. I believe your success always comes down to three components: Ownership, accountability and responsibility. It sounds simple enough, doesnāt it? However, most salon owners overlook where they are falling short as it can sometimes be easier to point the finger outwards at everything else.
Itās a tough pill to swallow, but when you do thatās when the magic happens.
Each of your team members relies on the information they receive from you. It all comes back to your leadership, your communication style, consistency, and the time you spend with your team to deliver the information you want them to follow.
Make a commitment to focus on leading your team with an abundant mindset.
Creating clarity through mapping your client journey
Whatās the first thing a client experiences when they open your salon door? Do you have a system for greeting a client, the steps to take before and after theyāre seated?
And how do you conduct consultations, plan the next visit, and see your client out?
Your clientās experience depends on your team membersā ability, their consultation skills, the customer service they provide, and their ability to ensure every client has a wonderful experience and achieves the desired outcome.
Getting it right leads to client loyalty and fantastic retention rates.
Boring I know! But itās where profit is made!
You need to understand your salonās journey to ensure itās an exceptional experience every time, and donāt be too quick to answer! We all pride ourselves on delivering exceptional client experience however, we always have more in the tank that we can offer.
I find that collaborate with your team to create scripts, systems, and maps that reflect the client
journey you envision. Involve everyone so they feel connected and valued as part of the solution. Work on refining your client journey weekly until itās perfected. BOOM! Magic.
Nail your consultation.
Train your team to address your clientsā challenges, and your business will become a profitable gold mine. Teach them how to ask the right questions to determine each clientās real needs.
Anyone can give a client what they ask for. The secret is understanding what they truly need, identifying the problems they want solved, and making suggestions based on a professional consultation. Discuss possibilities and options, not just how to achieve the same outcome as before. Recommend products and services, and discuss maintenance and rebooking.
Do this every time, with every clientāno exceptions and role-play until itās right. Itās awkward at first, but trust me, after the second session when everyone feels supported, it becomes fun. And, in the end, everyone wins.
You have two businesses; one is your service business and the other is your retail business. One of the first things to go when we are conscious of lumpy economic times or how much the client is spending is home-care planning.
To send your client out the door without skills knowledge and a home care plan is just mean! Your job is to educate them and make them feel empowered and comfortable to make their choice based on their budget and needs. Simple!
The salons that we come across that of the most profitable have a thriving retail business. We need to challenge ourselves in our own mindsets said that we are not protecting our values on to our clients.
Team meetings are not an option
In fact, we will not work with the salon owner if
they are not committed to doing team meetings and one on one meetings. Thatās because we know that the needle will not move unless communication is abundantly clear.
Itās time to share your vision with your team, get them involved, and invite their suggestions. You donāt have a clear vision? You need to create one! Your meetings are a time to celebrate together, the big achievements and the small Committing to one-on-one meetings where you can nurture the growth of each individual will absolutely change the game in your business. This is your platform to stand on as a leader, influencing the growth of your team and showing them how itās done.
We have all heard it before, everyone has the same amount of hours in the day as you! The difference is, some people use their time to work on the development of their business and others use their time to work on admin related tasks that donāt move the needle.
I often say, āIf I was to follow you around all week and watch how you run your business would I be impressed?ā And if the answer is no, it might be time to step up how you manage your time instead of the other way around.
Working on client retention, marketing, creating structure, prepping for your meetingsā¦. Thereās so many different opportunities that will help you thrive into the future.
Are any of the solutions above that I have mentioned sexy or exciting? Most likely itās a big fat no! But if it was easy everyone would be doing it right?
I spend my days helping people do the things that they donāt want to do, to get them the results that they want! It all starts with a shift of mindset.
For more information on how Jay can help you in your business, contact him at: jay@yourgrowthcoaches.com.au
By Chrissy Alger
Start Up Businesses are hard work. Especially when you cannot do the work yourself. So, over the years I have had to learn all of the business strategies known to man to keep my business afloat and to stop myself from going bankrupt!
During COVID, my Melbourne based clinic was completely shut down. It was not an āeconomic downturnā it was a complete elimination of my business operating as it had been. A complete pivot of the business meant that for the entire lockdown period we actually made more money than the comparable trade period before lockdownā¦ Yep, I made MORE moneyā¦. CLOSED!!!
So, I know a little bit about downturn and doing biz in difficult economic climates, navigating market fluctuations and bullet proofing your business from less than ideal economic climates! So read on, and Iāll share some strategies that have been protecting my clients from the economic fluctuations. As the economy continues to challenge the beauty industry, many salon and clinic owners are finding themselves grappling with an undeniable truth: that clients have stopped buyingā¦
In a world where clients are tightening their belts, consultations are often being met with nodding clients who leave without making a purchase. What I have found though, is that through some tweaks in the consultation method you cannot only have clients continuing to make purchases, but you can also have them investing at levels that are unprecedented!
For years, the beauty industry has been told that educating clients about the benefits of products and treatments is enough to make sales. The logic seemed soundāprovide evidence-based solutions, explain the clinical reasons, and clients will naturally invest. However, as many salon and clinic owners are discovering, this is no longer the case.
But it actually never was the case, however as the economy constricted and disposable income became pressured, buying habits reduced. Clients that were not overly committed or invested- flaked. This unearthed the problem with solely relying on educational based consult, it didnāt foster enough client commitment.
Education alone doesnāt create commitment.
While education remains important, it only accounts for a small proportion of influencing a buying decision. The real driver of client engagement and commitment lies in understanding their motivation. Without tapping into that emotional
and psychological space, you may deliver the best advice possible, only to see your client walk out without making a single purchase.
To move clients from mere interest to committed action, we need to dive deeper into their motivations. Most potential clients fall into what we call the ācontemplation stageā ātheyāre curious, but not yet invested. Theyāve seen an offer, clicked on your ad, and booked an appointment. But make no mistakeā curiosity is not the same as commitment.
Whatās missing? Motivation. To convert clients, we need to shift their mindset from contemplation to action, and that starts with asking the right questions during the consultation.
This is where the Motivational Consultation Method comes in. By incorporating elements of motivational interviewing into your consultation process, you can move clients from being interested in your services to fully committing to them.
Hereās how you can start integrating this process into your salon or clinic:
Ask the Right Questions: The goal is not to bombard clients with clinical information, but to ask open-ended questions that uncover their deeper needs. Focus on their motivations, capacity for financial investment, and the time theyāre willing to commit. Instead of saying, āThis is the best treatment for you,ā ask, āDoes this treatment plan suit what you can commit to right now?ā
Understand Client Limitations: Tailor your recommendations based on what the client is willing and able to commit to. If a full treatment plan is overwhelming for them, provide options that fit their budget or schedule. Flexibility builds trust and increases the likelihood of client follow-through. They will end up spending more as a result of this flexibility.
Limit Over-Education: Clients donāt need to know every ingredient or scientific term in your treatment or home care plan. The education component of your consultation should be kept simpleāfocus on the āwhyā. Explain in laymanās terms how your recommendation ties directly to the clientās personal goals. For example, āWeāre using this treatment because it will give you the glowing skin you wantā. Itās as simple as that.
When clients feel understood and their limitations are acknowledged, they are more likely to stay committed, even when their financial situation is uncertain. This approach helped many salons and clinics weather economic storms, with some reporting their best numbers on record even during recessions.
By connecting with your clients on a deeper, more motivational level, youāre not just offering a serviceāyouāre offering a partnership in their transformation journey. And that, in todayās climate, is priceless.
Chrissy Alger is the Founder of Freedom Mastery coaching for the Hair, Skin and Beauty Industry. She is a Salon Owner, Salon Marketer and Salon Coach having successfully run her own Salon business from start-up - NOT as a technician but purely as someone addicted to business. She is also a psychologist, who decided to do something different and venture into the salon industry space under the guise of wanting to do more to promote health, wellbeing and self- confidence.
If you need more help with implementing a consult method that sells, email me at @ chrissy@freedommastery.com.au for more details. Also check out my YouTube: Chrissy Alger Freedom Creator for more training and valuable content!
@chrissyalger_freedomcreator
A complimentary drink or hot towel is seen as standard across the industry. But as Fresha delved into the current and upcoming trends, they spotted more and more places offering bigger complimentary touches, including addons clients want to pay for.
The beauty and wellness industry is continuously evolving, driven by cultural shifts and technological advancements that reshape customer expectations. Today, a simple complimentary drink or hot towel, once seen as standard in the beauty industry, is no longer enough to enhance a clientās experience. A new wave of value-adding services is emerging, driven by consumer demands for more thoughtful, curated experiences that go beyond the basics. Fresha, the worldās largest beauty and wellness software, recently partnered with WGSN to publish their first-ever trend report. Based on over 1,000 consumer surveys across three continents and data from 600 million bookings, the report taps into current trends and forecasts the future of the beauty and wellness industry.
Beauty businesses have long been spaces for more than just a treatment
Theyāre sanctuaries for relaxation and rejuvenation. Traditionally, small complimentary services like tea, coffee, water, or magazines were sufficient to enhance the overall customer experience. However, as consumer preferences shift, expectations have evolved. Customers now seek more personalised and thoughtful touches that make their visit not just a service appointment, but an experience. According to Freshaās survey, 75% of women and 70% of men are more likely to return when a place offers thoughtful add-ons. These small gestures can significantly impact the overall customer experience, fostering loyalty and encouraging repeat business.
Some businesses have begun experimenting with more creative add-ons
Todayās consumer wants more than a cup of coffee or a magazine to browse through during their visit. For instance, some studios are offering artisanal coffee, fresh pastries, or even cocktails to make the visit feel more luxurious and memorable. Businesses targeting younger demographics have been experimenting with trendy drinks like bubble tea and non-alcoholic cocktails, further elevating the experience.
Add-ons donāt have to stop at refreshments
Beyond refreshments, some studios are expanding their complimentary offerings to include wellness services. In an industry that increasingly values relaxation and self-care, services such as head and hand massages, hot towels, and aromatherapy treatments are gaining popularity. Avedaās lifestyle spa, for instance,
offers clients a free Ayurvedic consultation during their service. These services elevate the experience to a new level, blending beauty with wellness to create a luxurious and therapeutic environment.
Not all add-ons have to be complimentary either Gen Z and Millennials, in particular, are open to paying for premium services that enhance their experience. This creates a new revenue stream, allowing them to offer an expanded range of services without the need to increase prices across the board. The Nail Spa in Dubai has tapped into this trend by offering paid in-chair treatments like aromatherapy and reflexology, giving clients the opportunity to explore services beyond a standard manicure or pedicure. These premium services cater to the growing demand for personalised, self-care-focused experiences.
As the beauty industry continues to evolve, so will add-ons
Beauty and wellness businesses are becoming destinations for relaxation, exploration, and tailored experiences that cater to the modern consumerās desire for self-care and indulgence. This shift towards more thoughtful and luxurious services reflects broader cultural trends that prioritise wellness, personalisation, and the overall customer experience.
Advancements in booking technology will allow studios to offer even more personalised experiences. Clients will be able to choose add-ons tailored to their individual preferences before they even walk through the door, creating a seamless and highly customised visit. The integration of wellness, relaxation, and
personalised care will shape the industry in the future.
With innovative add-ons and a focus on wellness, studios with advanced booking systems, like Fresha, are well-positioned to meet these evolving needs and continue thriving in the years to come. With personalised consultation forms and an intuitive process for both business owner and client, itās easier than ever to get to know your clientsā needs, and create the space theyāre looking for.
Fresha is the worldās #1 beauty and wellness marketplace powered by all-inone free business software with integrated payments. With over 100,000 partner venues in more than 120 countries, Fresha simplifies business operations and enhances customer experiences. To learn more, visit fresha. com, download Fresha on the App Store and Google Play, or follow Fresha on Instagram and Facebook.
www.fresha.com
By Keira Maloney
Youāve built a business that stands out, so why settle for visuals that donāt? Stock photos might seem like an easy solution, but they lack the authenticity and impact needed to truly connect with your audience. The truth is cookie-cutter images arenāt enough to drive meaningful growth - theyāre like generic skincare products in a world that craves personalised solutions.
Hereās where and why investing in professional photos can take your beauty business from great to āWow, I need to book in there!ā
1. Make a Memorable First Impression with Collaborations
Collaborations are pure gold. From donating a voucher to the local footy club or co-hosting a live webinar, partnerships introduce you to new audiences. But hereās the kicker: when youāre featured by a partner, what visual represents you? A grainy, outdated photo? Yikes.
When another business or organisation puts your name in front of their community, a crisp, professional image says, āHey, weāre serious about what we do.ā Having a selection of highquality photos ready for these moments ensures youāre always putting your best face forward. Itās about capitalising on every opportunity, not letting them slip by because you werenāt prepared.
2. Maximise Your ROI With Paid Advertising
Weāve all been there - investing in paid ads on Facebook, Instagram or Google and then feeling deflated when they flop. But hereās a harsh truth: even the most compelling ad copy will fall flat if paired with a generic stock image. Professional imagery in your ads isnāt just about looking pretty; itās about building trust and sparking curiosity. High-quality visuals grab attention, enhance credibility, and lead to more clicks, engagement, and conversions. Instead of throwing your marketing budget into the wind with mediocre visuals, invest in professional photos that will make your ads stand out.
3.
Hiring is a big deal. Whether youāre bringing on a new team member or filling a critical role, the quality of candidates you attract often depends on how your business is perceived. And letās be honest - would you be more drawn to a company showcasing a vibrant, engaged team in dynamic photos or one with no imagery? Professional team photos and candid shots of your workplace give prospective employees a glimpse into your company culture. They help you stand out in a sea of job ads, making you seem more inviting and trustworthy. Think of them as visual testimonials that say, āThis is a place where youād want to work.ā
Your website is your digital front dooritās where you welcome the world to your business and where first impressions are made. You might have killer content and well-crafted service descriptions, but if the images are outdated or uninspired, your siteās impact can fall flat.
You donāt need to reinvent the wheel with a gallery of hundreds of images. Just a handful of powerful, professional shots can redefine the entire look and feel of your site. Pair them with compelling calls to action and watch how quickly new clients will be drawn in. Itās about setting the stage and making sure every visual detail aligns with the experience you want to create.
Social media is a beast, and keeping up with fresh content can feel like a full-time job. But hereās where a well-planned photoshoot becomes your best ally. With a solid bank of high-quality images, you can keep your feed looking sharp and consistent, elevating your brandās perceived value without constantly scrambling for content. No more generic stock photos or low-quality phone shots. With professional images, your social media profile tells a cohesive story - one that resonates with your audience and keeps them coming back for more.
6. Always Be Ready to Shine for exposure Opportunities
Ever get the chance to be featured in a magazine, blog, or local newspaper? Itās an amazing opportunity, but if you donāt have professional shots ready, you risk losing control over how youāre visually represented. Media moves fast,
and you need to keep up. Having a folder of high-quality images on standby ensures youāre always prepared for a feature. Youāll be seen as polished and professional, which can make all the difference in how a story is received by the public. By investing in professional photography, youāre not just upgrading your visual assets; youāre making a statement. Youāre saying, āThis is who we are, and weāre proud of it.ā Itās about creating a visual identity thatās as unique as the services you offer, one that resonates deeply with your audience and makes them feel like theyāve found exactly what theyāve been searching for. So, farewell to stock photos. Itās time to embrace imagery that truly reflects the heart of your business - because when your visuals are as exceptional as the work you do, serious growth is sure to follow.
www.keiranicolephotography.com @keiraxnicole_photography
Iām Gay Wardle, and Iām thrilled to invite you to join the Skin Success Community.
Imagine a place where every month brings new learning, where every question finds an answer, and where every challenge turns into your next big breakthrough. This is what weāve created just for you.
For more information, visit lp.gwsi.au/skin-success-community
I know itās so, SO challenging to stay committed to learning and growing in such a fast-paced and ever-evolving industry.
I understand firsthand the struggles you face ā the uncertainty in diagnosing skin conditions, the hesitation in prescribing a full regimen of actives, or feeling unsure about the possible outcomes of your consultations.
This is exactly why I created this community: to provide a supportive space where we can tackle these issues together. Through shared experiences, my expert guidance, and practical resources, I aim to boost your confidence, enhance your understanding, and empower you to commit to your professional development with ease. Letās transform these challenges into opportunities for growth, together
Yours in skin, Gay
Whatās Included?
Expert Guidance by Gay
Monthly Deep Dives on Selected Topics & Themes
Continuous Learning
Lives & Guest Speakers
Exclusive Resources
Supportive Community
Individual & Team Plans Available
By Rachel Medlock
If I had a dollar for every time someone asked me about ChatGPT this past year, Iād be sleeping in a full-body LED light therapy machine and treating myself to endless bottles of C E Ferulicā¦ the full size ones.
But hereās the thing - that cheeky little opener you just read? ChatGPT canāt quite pull that off... yet. And itās not just because AI lacks the capacity to generate humour (it can, sort of). Itās because its output lacks nuance. It doesnāt understand our industry inside jokes, it doesnāt know the day-to-day struggles of running a beauty business, and it certainly doesnāt get the skin-specific lingo that hits home with your audience. Simply put, AI canāt make your readers feel seen, understood, or truly delighted in an authentic way. When ChatGPT tries to be clever, it sometimes ends upā¦ well, a bit cringe. I said what I said.
But before you start picturing me as some anti-AI hermit living in a cave filled with notebooks, let me clarify: Iām no AI hater. Quite the opposite, actually! If youāre a busy salon, spa, or skin clinic owner juggling treatments, managing a team, and trying to squeeze in time to eat lunch (when did that last happen? 2021?), Iām all for tools that help make life easier. AI can be great! It can save you time, help you brainstorm ideas, or even suggest a caption or two for your Instagram feed. But, hereās where we need to get real: you canāt leave your entire brandās voice and message in the hands of a robot and call it a day. Hereās why.
1. AI Canāt Replace the Human Touch (and Heart)
Look, I get it - this amazing (mostly) free tool can spit out content in seconds. āWhy invest $2,000 in professional copywriting when AI can do it for free?ā you ask.
Beyond the obvious (like supporting small businesses, hello!), thereās something irreplaceable in human-driven content: passion, soul, industry knowledge and that spark that connects with other human beings. AI may be able to form the skeleton of your copy, but it takes a human to flesh it out, give it life, and infuse it with you.
Think of it this way: ChatGPT is like a basic cleanser. Sure, it gets the job done, but it doesnāt give that deep, invigorating clean that your customised HydraFacial does. The right words, crafted by someone who understands the heart of your brand, can connect with your dream clients and show them exactly why youāre the answer to their skin woes. Without that, youāre left with generic, bland copy that looks (and sounds) like everyone elseās. So, if
you want copy that stands out and resonates, use AI as the starting point, not the final say.
2. Proofread Like Your Skin Depends on It
Imagine recommending a skincare routine to a client without doublechecking if it suits their skin type. Not cool, right? The same applies to AIgenerated copy. By default, ChatGPT uses American spelling (hello, āskin analyzerā instead of āskin analyserā), and sometimes it throws in analogies that are, frankly, as odd as a client asking if coconut oil will fix their cystic acne.
answers it in the very next line. And thatās what makes it POP.
It goes without saying ā proofread before you publish. Ask yourself, Does this feel authentic to my brand? Does it have spelling errors? Does the sentence naturally flow, or is it a smidge over the top? Above all - does it even make sense? Trust me, Iāve seen AI suggest some ideas that have definitely contributed to a grammar-induced stress breakout.
3. The Specificity Rule: Garbage In, Garbage Out
AI is only as good as the prompts you give it. If you type in something basic like āwrite a blog about facials,ā and expect it to deliver nuanced, on-brand content, youāre setting yourself up for disappointment. AI follows instructions to the letter; it doesnāt ask follow-up questions to dig deeper into your brandās unique angle or understand the quirks of your ideal client.
Think of your prompts as a consultation. You donāt design a treatment plan with zero information about your clients skin. You need specifics like their concerns, skin type, goals, products, budget and lifestyle. The same goes for AI. Youāll get something generic and forgettable if you donāt provide detailed, specific prompts. And letās be honest: when was the last time you were okay with your brandās marketing being just āmehā?
4. Good Copy Breaks the Rules, and AI Follows Them Too Rigidly
You know those rule-breaking, fun-to-read captions that make you double-tap or save the post for later? Good copy sometimes bends (or breaks) grammar rules to resonate better with the reader. Maybe it starts with a conjunction. Perhaps it has one-word sentences for dramatic effect. Maybe it asks a question, then
AI plays it safe, follows the rules, and sometimes comes off sounding like itās written by your high school English teacher. And while thatās great if youāre writing a thesis, it doesnāt always work for engaging, compelling copy that turns browsers into bookings.
If youāre going to dabble in AI-generated copy, make sure youāre using it wisely. Let it assist you, not replace you. Use it to brainstorm, outline, or overcome writerās block, but always put your final human touch on the content. Your clients arenāt looking for a robotās words; theyāre looking for yours - words that reflect your expertise, passion, and unique vibe.
So, what do I use AI for? As a copywriter, itās my handy little assistant for brainstorming, summarising briefs given to me, pulling out the key points of press releases sent my way, and giving me 20 subject lines to choose from (when I just need the one perfect one). And hey, it even proofread this article youāre reading right now. I love how it speeds up mundane tasks, giving me more time and brain space to focus on the things I love (and, letās be real, the things that pay the bills).
AI can be a powerful tool in your marketing arsenal, but like any tool, itās only as good as the hands that wield it. So, take control, add your unique spin, and donāt let the bots do all the talking. Your story deserves better.
Incorporate a hint of black into your space to add a touch of luxury and elegance.
Hydraulic Beauty Bed - BLACK
Features :
ā¢ Bed swivels for easy access to customer
ā¢ Reclining backrest and legrest
ā¢ Lies flat
ā¢ Sleek black design
ā¢ Comfortable cushioned surface
ā¢ Sturdy construction
ā¢ Removable arms
ā¢ Hydraulic lift system adjusts the bed's height
ā¢ Perfect for busy professionals and daily use
2
Dove - BLACK
Features :
ā¢ Black Upholstery.
ā¢ Chrome Base.
ā¢ 360-Degree Swivel
ā¢ Gas Lift
ā¢ Unique ClicknClean or Standard Easy Rolling Casto r Wheels Available.
ā¢ Durable High Grade Vinyl
Clem 4 Drawer Hairdressing Beauty Trolley
Features:
ā¢ Unique design
ā¢ Easy Rolling Wheels
ā¢ 3 x Deep Flat Mesh Shelves
ā¢ 100% Steel Construction
ā¢ Black Sturdy Body (also available in white)
ā¢ Large Removable Bowl - Hooks on from the side
Flora Professional Make Up Stool
Features
ā¢ Diamond quilted stitching
ā¢ Heavy duty metal frame
ā¢ Sturdy and durable
ā¢ Integrated back seat rest
ā¢ Footrest
ā¢ Memory foam
ā¢ Black upholstery only
Features :
- BLACK
ā¢ The oxygen ionic vapours has the function of sterilising & cleaning
ā¢ Promotes better blood circulation
ā¢ Auto shut-off when water level is low
ā¢ Separate ozone switch
ā¢ Twistable arm features 4
- BLACK
Features:
ā¢ Features a built-in thermostat
ā¢ Removable towel grills
ā¢ Convenient doors for easy access
ā¢ Two compartments
ā¢ Provides a constant warm towels for clients
ā¢ Holds and warms up to 48 standard size towels
By Kayla Zigic
Social media trendsāsome love them, others feel overwhelmed, and many wonder if theyāre worth the hype. For salon owners and beauty professionals, trends can be both a blessing and a curse.
Should you be jumping on the latest āBrat Summerā trending dance or the heavily viral āvery demureā challenge or should you be using trending audio? Will it boost your salon, spa or clinic or make you look out of place? Letās dive into how to strategically use trends without compromising your brand.
Before jumping on trends, ask yourself: why are you creating content? Whatās your goal? Is it brand awareness, showcasing your services, or connecting with your audience? Knowing your āwhyā guides every social media decision, including trends.
Think of trends like skincareāthey can improve confidence, but if your client uses the wrong products or takes advice from the wrong influencer, it can do more harm than good. Similarly, trends can boost exposure, but if they donāt fit your brandās personality, they may damage the trust youāve built with your audience.
Trends can be powerful tools. Social media platforms love when accounts use trending formats, often boosting their reach and visibility. But itās not just about being seenāitās about what people see when they find you. A trending post that doesnāt fit your brand is like a skincare product that doesnāt fit the skin typeāit might get attention, but it doesnāt provide lasting value.
A lot of salons make the mistake of hopping on trends just because others do. But the honest truth is, if the content doesnāt resonate with your audience, you risk losing your audiences connection. Imagine running a calming, relaxation-focused clinic and posting a video with chaotic energy and heavy metal audio āitās going to confuse your audience. If your content doesnāt make sense to your brand, itās better to skip that trend.
Staying true to your brand is essential. Trends can add personality, but not at the cost of authenticity. Your social media should reflect the experience clients get when they walk into your salon or clinic.
Imagine your clinic offers a tranquil, spa-like experience. If you jump on a trend with overthe-top humour or loud energy, you create
a disconnect. Your audience expects relaxation, calmness, and perhaps those Enya or Norah Jones vibes (not really but remember those days? That music takes you straight back to relaxation or a whole lot of massage trauma). Your online presence should mirror the in-person experience.
That doesnāt mean you canāt use trendsā just adapt them. For example, thereās a trend where people share āA day in my life.ā You could use that format to showcase a clientās experience in your clinic, adding a relaxing twist to make it fit your brand. This way, you leverage the trend while staying true to your style.
Trending Audio: Where, Why, and How
Trends are a fantastic tool, but they shouldnāt be the entire strategy. If you rely solely on trends, your unique brand voice might get lost in the noise. Original contentātips, tutorials, and behind-the-scenes glimpsesāoffers real value that trends often lack.
Audio is a big part of what makes content pop on platforms like TikTok and Instagram. Whether itās a sound bite, a catchy tune, or a viral voice-over, trending audio can boost your reachāif used correctly.
Where to Find Trending Audio: To find trending audio, you can explore Instagram Reels or TikTokās For You page or you can directly go to your Professional Dashboard > Trending Audio to view the top 50 trending audio. On Instagram, look for the little upward arrow next to the audioāthis means itās trending. You can also follow social media trend strategists who can show you whatās ātrendingā.
Should You Use Trending Audio? That depends. Does the audio reflect your brand values and evoke the right emotion? Again, if your salon specialises in relaxation, you probably donāt want to use a high-energy track. Instead, go for something softerāthat also reflects the emotion youāre trying to convey! Audio should enhance your content and make sense for your brand.
Best Practices for Using Trending Audio:
1. Stay True to Your Brand: Donāt use a sound just because itās viral. Make sure it aligns with your brand style.
2. Act Quickly: Trends move fast. If you see an audio track gaining traction and it fits your brand, jump on it before it fades.
3. Convey Emotion: If trending audio doesnāt fit, pick a sound that evokes the right emotion. Music helps your audience feel calm, inspired, or happy depending on the message youāre sharing.
Think of the magical moments in your salon: the time a client felt truly confidence for the first time in months (or years), or the client who couldnāt stop smiling after their skin transformation. Those authentic stories are what people remember and why they keep coming back. Trends might attract new eyes, but itās those genuine moments that make them stay.
To trend or not to trend? It comes down to your goals, brand voice, and whether the trend aligns with your message. Trends can increase reach, but theyāre just one part of a broader social media strategy. Make sure every post reflects your brandāwhether that means gentle spa vibes or something more fun and energetic.
If a trend fits your objectives and brand personality, fantasticāuse it! If not, donāt feel pressured to participate. Social media isnāt just about views; more importantly itās about building relationships. Let your content reflect your passion, values, and expertise, and youāll attract an audience that loves what you doātrends or no trends.
@socialsforsalons
By Digital Bloom
Branding is often shrouded in layers of complexity, leaving many across the industry feeling overwhelmed and confused. The term has become a too-hot-to-trot buzzword, surrounded by ādo this, but donāt so thatā jargon, plus a tonne of conflicting advice.
But at its core, branding is simple: itās about creating a unique identity that genuinely resonates with your audience. The over-complication comes from trying to turn it into a mystical art form, rather than focusing on the straightforward principles that drive it and make it effective.
In this article, weāre stripping branding back to its essence. You ready?
Letās rewind to the origins of the term ābrand.ā In the prehistoric age, more than 4,000 years ago.
The actual term, ābrandā, comes from the Middle Ages. The Nordic word ābrandrā (meaning to burn) refers to the practice of branding livestock - a distinctive symbol is burnt into the animalās skin to distinguish ownership of one personās cattle from anotherās in order to deter theft. In Australia today, we use ear tags for the same purpose: instant, visual recognition.
we know. Even if we donāt necessarily like or trust it, itās familiar. Are there better, more aligned potentials out there? Of course, there always are. But familiar is known, and you know what to expect; unfamiliar is uncomfortable and seems risky.
Just as these branded symbols helped to identify livestockās owner, a logo, slogan, tagline, colour, or some kind of visual mark allows us to identify a business, person, product or service.
The Industrial Revolution marked a significant shift in branding. With mass production and a growing marketplace, companies began to use logos, trademarks, and advertising to differentiate their products. Brands like Coca-Cola and Leviās established their identities through consistent messaging and visual symbols, setting a precedent for modern branding.
Branding nowadays, I believe, is really just a system of communication that includes digital presence, customer experience and emotional connection. A brand is a symbol of trust that connects with a group of people who know and appreciate the consistent value it promises and seeks to deliver upon.
What fascinates me about this idea of a ācommunication ecosystemā is that, in my experience, it often comes from businesses wanting to elevate themselves from just being a commodity. They tend to focus less on the people they need to connect with and more on establishing a unique identity in their chosen marketplace.
Effective branding really boils down to three core areas:
1. Identity. This is the visual and verbal representation of your brand, including your logo, colour palette, typography, voice, personality and overall design. A strong brand identity helps create a memorable impression and ensures consistency across all touchpoints.
2. Positioning. This defines how your brand is perceived in relation to competitors. Effective brand positioning involves identifying your unique selling propositions (USPs) and communicating them clearly to your target audience. Itās about carving out a distinct place in the market and making sure your audience understands what sets you apart.
3. Messaging. The tone, language and key messages used to communicate with your audience. Consistent messaging reinforces your brandās values and promises, helping to build trust and loyalty. Itās crucial for maintaining a unified voice and ensuring that all communications align with your brandās identity.
For a brand to be effective, the elements of identity, positioning and messaging must work together seamlessly. If the humans you are trying to reach canāt recognise and then connect with your business, self, product or service, you donāt have an effective communication ecosystem (aka. branding).
If thereās one thing we know about human behaviour, itās that while weāre excited by possibilities, we tend to gravitate towards what
When it comes to your businessās communication ecosystem, if youāre not differentiated and donāt have an intimate understanding of how your target audience thinks, feels, sees, acts, and hears, theyāll choose another brand over yours. For them, trying your brand could feel like stepping into the unknownāscary and riskyā even though your product or service might be far superior to the competition.
To truly make an impact with your branding, focus on clarity and consistency. Strip away the complexities and hone in on creating a brand that is not only recognisable but also genuinely resonates with your audience. By understanding and addressing their needs and perceptions, youāll turn unfamiliarity into opportunity and establish a lasting, trusted presence in the marketplace.
Contact Digital Bloom via their website www. digitalbloom.com.au
Sarah Garner is the Founder and Creative Director at Digital Bloom, an industry-specific branding boutique dedicated to making your hair, beauty or wellness brand turn heads for all the right reasons.
Comfortelās Quattro and Aquarius Beauty Beds are now available in our Signature Stone Upholstery
Featuring electric height-adjustments conveniently operated by foot control and with a quiet motor that effortlessly raises and lowers the table, Comfortelās Beauty Beds offer unparalleled quality and value for beauty treatments, massage, and clinic practitioners. Offering manual back-adjustment, flexible and removable armrests, and retractable wheels for easy movement, these treatment tables deliver exceptional quality and outstanding value for beauty treatments. www.comfortel.com.au
BIODROGA Medical Institute COUPEROSE 24h
Care is the ultimate solution for sensitive, irritable, or inflamed skin prone to redness. Whether you experience occasional flare-ups or persistent couperose, this advanced formula provides comprehensive care, gently soothing your skin and enhancing your complexion. Formulated with Couperesil, Azelaic Complex, Couperocalm, and Palmitoyl Tripeptide-5, this potent combination reduces redness and reinforces delicate capillaries, producing a more even and radiant skin tone.
www.biodroga.com.au
This Opal Hot & Cold Facial Steamer features a double nozzle design. Hot steam can open pores to provide a deep clean, removing dirt and makeup remnants, and leaving the skin feeling soft and smooth. Additionally, hot steam promotes blood circulation, improves metabolism, and repairs skin cells. On the other hand, cold steam can shrink pores, effectively replenishing dry skin and adjusting the water and oil balance of the skin. The Opal Hot & Cold Facial Steamer is suitable for all skin types.
ā¢ The cold spray tube can swivel 360 degrees
ā¢ The hot spray tube can swivel 360 degrees
ā¢ The hot spray head is movable in multiple directions
ā¢ The base diameter is approximately 66cm, allowing for more stability
ā¢ Easy-to-operate touch panel
ā¢ Adjustable height www.joiken.com.au
The one-stop shop for easy nail customisation, THE GOOD NAIL CO delivers premium, salon-quality, press-on nails, allowing the effortless creation of a salon-worthy manicure in just 10 minutes! THE GOOD NAIL CO collection fuses fun and frivolity with over 45 captivating reusable nail designs, catering to all tastes and preferences. THE GOOD NAIL CO can provide go-to solutions for salons, delivering clients with convenient and effortless on-the-go manicures, perfect for those clients who are short on time or seeking a quick and stylish option. www.thegoodnailco.com
A skincare offering of 4 products created to treat sensitive, pre-teen skin or non-problematic skin concerns and offer hydration & detoxification to any other skin type.
Back To Basic is a simple yet effective, pharmacist formulated skincare range that will suit the younger generation/jeopardised skin types, containing all the effective, Australian-sourced active skin care ingredients that Omorfi has become renowned for.
The range includes:
A gentle cleansing cream containing Coconut, Aloe Vera, Blueberry & Green Tea extracts
A gentle, oil-free, moisturiser containing Vitamin B and Aloe Vera
A gentle exfoliating scrub containing 1% Glycolic Acid, Aloe Vera and natural pumice granules.
A creamy pink detoxifying mask, containing a mixture of clays to assist with clearing the pores and clear your skin of impurities. www.omorfi.com.au