Launching a New Brand; A Year-Long Effort Think the Nike Swoosh; the Golden Arches, Coca Cola -- brands with logos providing instant identity.
becomes essential in contributing to growth of the Moeller brand.
Schools brand themselves as well -- Ohio State’s scarlet and gray “O” with buckeyes; Xavier University’s “X” and the University of Cincinnati’s “Cat Paw”.
At the direction of Hyzdu, Moeller’s new brand/logo was created by Baker Associates based out of Minneapolis, Minnesota. The effort successfully encompasses the school’s mission - Catholic. Marianist. Forming our Students into Remarkable Men to form exemplary Catholic men, leaders, and contributors to our communities and society.
Over the years, Archbishop Moeller High School has had many logos. Nineteen different logos for sixteen athletic teams. A year ago, Marshall Hyzdu ‘96 took the helm as Moeller’s second president. With an extensive background in brand management and marketing, Hyzdu saw a glaring need to build strong brand equity, consistency in brand look, and brand voice. He called the task “critical” in our pursuit to unify the Moeller Family. Any brand materials and communication must faithfully maintain consistency across all touch-points. Such discipline
Current Moeller Logos
Moeller graduates are lifelong Men of Moeller. They are part of a strong community of brothers welded together through shared experiences -- a bond that transcends time, location, and life circumstances. They are part of a deep legacy and are carrying it forward. Moeller’s new brand is a symbol reflecting all of the traits that make Archbishop Moeller High School that stand proudly above the rest.