Introduction to Marketing Mrs. Susan Bailey Welcome to Marketing! I am glad that you are here! Introduction to Marketing is a class designed to introduce key marketing concepts to every student. Through case studies, group discussions, and other class activities, students will learn the concepts of price, product, promotion, distribution, market research and meeting customer needs. Throughout the semester, students will work in teams on various authentic marketing projects. These experiences will provide you with the opportunity to meet with real customers, determine their needs, and develop a plan to achieve those needs. All students will be provided with an access code to open the ebook.
Classroom Rules and Expectations 1. Respect one another
Embrace Marianist Values Actively listen to one another’s ideas Respect the learning environment Take responsibility for your actions Collaborate on assignments only when permitted
2. Follow school rules
Laptop and cell phone policies Food and drinks Dress code Classroom procedures o DyKnow opening activity o Dropbox on NetMoeller
3. Be prepared to participate in class
Complete your work on time Have laptop charged Bring pencil/pen and paper Be a player...not a spectator
4. Communicate
No surprises! Email or voicemail (sbailey@moeller.org or (513)791-1680 x1916 ) My schedule: o A days o Always available by appointment (before or after school)
Assessment Students will be evaluated in the following areas: Homework & Class Assignments Quizzes/Tests Project Class Participation
25% 20% 35% 20%